We are a global agency. We deliver world class creative ideas with forward thinking brands. We believe in people, not platforms and the power of social insight to drive business value. We call this social thinking.
We have 10 offices across 5 continents and help brands like adidas, Heineken, Google, Kimberly-Clark, Mondelēz, Intel, Heinz, Expedia and Lenovo.
If you’d like to chat about us helping you too, then give us a call on +65 6423 1051 or drop us an email.

We Are Social Asia Tuesday Tuneup #174

by Eunice Chan in News

Myanmar’s MySQUAR eyes Aim flotation in a fortnight

MySQUAR, Myanmar’s only social media platform in the local language, is raising about $2.5 million to build a local-language business of messaging applications and online games, and hopes to float on the Alternative Investment Market in a fortnight. Nearly 700,000 Burmese citizens already use its MyChat app, and that could be more than 1m by December if all goes to plan.

MySQUAR

Blood4Life – One of Indonesia’s Longest Running Social Campaigns
In 2009, when her mother fell ill, Valencia Mieke Randa found herself spending a lot of time at the hospital. Randa’s mother desperately needed blood transfusions, and Randa recalls that it could sometimes take up to three days to find a donor.“There are millions of people who wish they could do good, but they don’t know how. At the hospital, they cry for help but don’t know who to turn to.”

That’s when Valencia started using her social media networks to campaign for blood donation and to find voluntary blood donors, who today has more than 80,000 followers on her Twitter account Blood4LifeID.

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We Are Social Asia Tuesday Tuneup #173

by Tan Xing Long in News

WeChat’s movie ticketing app raises $105M in series B funding
WeChat’s movie ticketing app, WePiao, has announced the completion of a US$105 million series B round of funding from investors such as real estate giant Wanda Group, Chinese film investment fund Wenzi Huasha, etc. Besides purchasing tickets, users can choose their seats and order drinks and popcorns via the app. With Alibaba’s recent acquisition of Yueke Software Engineering, this move appears to be a reaction to capture the burgeoning online movie ticket sales that has risen from 8% to 30% from 2013-2014 in China.

Facebook users in Asia still resistant to online and in-app purchases
Even though Facebook has reported a healthy growth in revenue and users across Asia, much of its revenue is still very much dependent on Facebook advertising. In Q1 2015, 96.7 percent of Facebook’s Asia revenue was from ads, up from 89.3 percent in Q1 2013. Compounding on this problem is the fact that rival messaging apps such as LINE and KakaoTalk,  where in-app purchases generally happen, are dominating the Asian market compared to Facebook’s chat app. Read the rest of this entry »

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We Are Social launches in China

by Don Anderson in News

We’re delighted to announced the launch of our newest office, We Are Social Shanghai.

We’d like to share a brief introduction about the launch from Pete Lin, Managing Director of the new office. Pete has 17 years’ experience in digital marketing, initially in the US where he helped build the digital practice at Grey in San Francisco, amongst others. In China, he has worked as business director at Grey Shanghai, client services director at Publicis, and head of digital at JWT.

We Are Social was originally launched by founders Robin Grant and Nathan McDonald in 2008 and has since grown to a team of 550 social media marketing and communications specialists in an international network spanning five continents.

Having built such an impressive global footprint, the next major market for the agency to establish itself in was clearly China.

We Are Social Shanghai - Ying Chang - Pete Lin
We Are Social Shanghai: Creative Director Ying Chang and Managing Director Pete Lin

Over to Pete for more on the launch of the new office…

Today, I’m both delighted and honored to announce the launch of our first office in China. As you may have read in Ad Age or Campaign Asia, our Shanghai operation is officially up and running, and we are here with the mission of setting a new benchmark for marketing in China.

China has its own unique culture and, perhaps more importantly, a unique digital ecosystem. The social landscape in China is maturing; platforms are becoming more sophisticated and brands are increasingly seeing real benefits from a social presence. While there are obvious differences between social in China and social in the West, We Are Social’s focus on creativity and human insights, rather than platforms, can be a transformative force in this marketplace.

We’ve developed practices and technologies that are tailored for the China market. We’ve transposed We Are Social’s unique collaborative way of working to China and, with it, we’re attracting the type people that have been the driving force behind the success of the agency globally.

Already, we’ve brought on board Cannes award-winning creative director Ying Chang to drive our creative offering to clients, as part of the 15-strong, talented local team that we have in place. We can also draw upon all of the BlueFocus group’s considerable resources and experience in China. With all of this, we believe that our offering to help brands execute socially-driven marketing strategies in China is compelling.

As the Chinese proverb goes, words alone are no proof (口说无凭). So, I’m happy to say that a number of global and local brands have already engaged us in China, including Liebherr and GMAC (owner of the MBA entrance exam, the GMAT). And our new team is set to grow fast – because of the high demand from local and global brands, we have five open roles at the moment (如果你是个数字广告人,快来加入刚登入上海,全球最大的social热店).

This is an exciting time for We Are Social, a significant marker in our global expansion, and another big step towards our mission of putting social thinking at the centre of marketing for all our clients, all over the world.

Once again, congratulations to the We Are Social Shanghai team!

We Are Social Midweek Mashup #172

by Nurfarah Mattar in News

Meet Present, the anti-Snapchat social video app
Present, a Singaporean startup by Peter Zhuo, is challenging the shift toward shorter videos and fleeting images. Aspiring to be a video memory bank, it is useful for chronicling “first experiences” and “last memories”. New mothers can relive the day-to-day progress of toddlers, and grandparents can record video messages for future grandchildren.

Present allows videos that are up to two minutes in length and organises them by timeline, location, friends and topics. Users can also retrieve videos recorded in the vicinity to view the memories of others. Congratulations Harry Potter, you can finally ditch the Pensieve.

Walking #withoutshoes on Weibo, WeChat, Mogujie and Instagram
US shoe brand, Toms, is collaborating with social media giants Weibo, WeChat, Mogujie and Instagram. Between May 5 and 21, users in China are encouraged to caption their barefoot photos with the hashtag #withoutshoes. As part of its “One for One” pledge, Toms will donate a pair of shoes for every photo uploaded.

Online platforms Shangpin, Mogujie and Alibaba will also seed the movement among niche communities, while Weibo and Wechat will leverage on social influencers. Toms China announced that “This is the first philanthropic campaign of its kind, leveraging digital technologies to solicit global awareness, with zero time nor monetary commitment.”

Off you go then – take a moderately large amount of feet photos and we promise you will not be judged.

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We Are Social Asia Midweek Mashup #171

by Tobias Cragg in News
Uber unveiled #UberChopper in Shanghai to grow its profile in China
With the partnership of the aviation company Kaijet, consumers could book a helicopter ride through the Uber app. This is one in a string of Uber’s on-demand stunts to generate buzz around its car service. Between 9 a.m. and 10.30 am on the 25th April, one-click to the UberChopper app enabled users to buy a RMB 2,999 (US$484) four-hour sightseeing flight across the city.
Uber has operated in China since 2013. They now boast a presence in nine Chinese cities. Uber has been effective, too, in partnerships with major players in the market: leveraging Baidu’s search and mobile capabilities, and Alibaba’s e-payment system.

Twitter Self-Serve Ads now available to Indonesia SMBs
Indonesia’s SMBs can now run their own advertising initiatives and campaigns on the platform. Until now, only large companies with a direct working relationship with Twitter could launch campaigns and buy ad products.
Indonesia is the 5th market in the Asia-Pacific region to gain SMB access to ads. The others are Australia, New Zealand, Singapore, and Japan. The move is an important one for both Twitter and Indonesia. The country is one of Twitter’s largest markets worldwide. Small businesses are a key pillar in Indonesia’s economy, with an estimated 50 million in the country.
In the purchase of ad products for SMBs, there is no minimum spend, and billing is by engagement.

Social Media Platforms lend support to Nepal earthquake relief/rescue effort
Facebook has created a message which will appear at the top of users news feeds encouraging them to donate to the International Medical Corps whose emergency response teams are operating in the region’s hardest hit areas. In addition, Facebook’s Safety Check function provides persons in and around affected areas to let friends and loved ones know they are alright through the platform.
Line, the communications app, has released special edition stickers the proceeds of which will go to the Japanese Red Cross relief fund. In the aftermath of Typhoon Haiyan in the Philippines, Line raised nearly half a million USD for victims.

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