Hello, we are social. We’re a global conversation agency with offices in Singapore, New York, London, Paris, Milan, Munich, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.

We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.

If you’d like to chat about us helping you too, then give us a call on +65 6423 1051 or drop us an email.

Twitter: A How-To Guide For Brands

by Jolene Siow in News

With myriad social media platforms available to brands, how should marketers choose which ones to be a part of?

More importantly, how do you differentiate what you share on the different platforms?

Today’s post shares 10 essential, practical tips that you can use to get the most out of Twitter, and explains the dos and don’ts of Twitter best practice for brands.

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Social, Digital & Mobile in August 2014

by Simon Kemp in News

We Are Social - Global Digital Stats 2014-08

We posted a bumper selection of infographics in August, so I thought it might help to share them all in one place here.

We’ll start with the latest global numbers, but you’ll find individual Digital, Social and Mobile data for a whole host of countries below too.

If the country you want isn’t here, you’ll find 100+ more countries in the following reports:

We Are Social - Global Digital Stats 2014-08-30

We Are Social - Global Chat App Figures 2014-08-25

We Are Social - China Stats 2014-08-29

We Are Social - Singapore Stats 2014-08-26

We Are Social - Indonesia Stats 2014-08-27

We Are Social - Philippines Stats 2014-08-25

We Are Social - Pakistan Stats 2014-08-25

We Are Social - Australia Stats 2014-08-25

We Are Social - Belgium Stats 2014-08-25

We Are Social - Digital in Barbados Aug 2014

We Are Social - Kenya Stats 2014-08-25

If you still can’t find data for the country you’re looking for, tweet us via @wearesocialsg and @eskimon and we’ll see what we can do!

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We Are Social Asia Midweek Mashup #138

by Zahirah Taha in News

LINE’s user-generated stickers received US$12 million in sales
Earlier this year, LINE allowed users to create and register their own stickers. Since going live in mid-April, over 1.7 million sticker sets have been created and within three and a half months, have generated almost US$12 million (SGD$1.5 million) in sales revenue.

WeChat driving change in China’s app ecosystem
China’s app ecosystem is fast expanding, as consumers increasingly spend on apps. Notably, China was ranked the third largest contributor to iOS revenue. Junde Yu, Asia-Pacific Vice-President of app-ranking firm App Annie, noted that the key driver of this change is WeChat. With 438 million users actively using the platform to interact with other users and even play games, WeChat has been responsible for this behavioural change in Chinese mobile users.

‘Twitter for voice’ app Bubbly sold to Indian mobile services firm
Amidst the speculation of the future of Bubbly, the company has announced that it has been acquired by an India-based mobile company, Altruist Technologies. Bubbly is intended to be used alongside Altruist’s one-to-one messaging platforms and will be cross-promoted and its resources shared. However, even with the deal, Bubbly will remain an independent business.
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The 3Ps of Connected Brands

by Simon Kemp in News

As part of We Are Social’s work with The World Federation of Advertisers, we’ve been exploring the factors that define best practice marketing in today’s connected age.

Last month, we shared the marketing activities that the world’s top marketers believe are setting today’s gold standard, and what those particular brands do to succeed and stand out.

In today’s post, we go beyond those activities and dig deeper into the factors that determine overall brand success.

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Chat Apps Continue Growth

by Simon Kemp in News

We Are Social - Global Chat App Figures 2014-08-25

Jon Russell just alerted us to a tweet from WhatsApp CEO Jan Koum that reveals the service’s latest active user numbers – and an impressive new milestone:

For context, WhatsApp only just passed the 500 million mark back in April, which means the service is currently growing by an astonishing 800,000 new active users every day – that’s more than 9 every second.

WeChat continues to impress too, with 438 million users, the majority of whom are still in China.

LINE and Kakaotalk also appear to be growing, although neither service reports monthly active user numbers, so direct comparisons are tricky.

Similarly, Jon reports that Tango now has 70 million active users, while Viber – another favourite in APAC – has around 100 million active users.

Keep your eye on those numbers though – after last week’s update, we’re probably going to need to update our Chat App Users infographic again in just a few days…

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