We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
With myriad social media platforms available to brands, how should marketers choose which ones to be a part of?
More importantly, how do you differentiate what you share on the different platforms?
Today’s post shares 10 essential, practical tips that you can use to get the most out of Twitter, and explains the dos and don’ts of Twitter best practice for brands.
We posted a bumper selection of infographics in August, so I thought it might help to share them all in one place here.
We’ll start with the latest global numbers, but you’ll find individual Digital, Social and Mobile data for a whole host of countries below too.
If the country you want isn’t here, you’ll find 100+ more countries in the following reports:
- APAC: click here
- Europe: click here
- The Americas: click here
- Middle East, North Africa & Turkey: click here
- India: click here
LINE’s user-generated stickers received US$12 million in sales
Earlier this year, LINE allowed users to create and register their own stickers. Since going live in mid-April, over 1.7 million sticker sets have been created and within three and a half months, have generated almost US$12 million (SGD$1.5 million) in sales revenue.
WeChat driving change in China’s app ecosystem
China’s app ecosystem is fast expanding, as consumers increasingly spend on apps. Notably, China was ranked the third largest contributor to iOS revenue. Junde Yu, Asia-Pacific Vice-President of app-ranking firm App Annie, noted that the key driver of this change is WeChat. With 438 million users actively using the platform to interact with other users and even play games, WeChat has been responsible for this behavioural change in Chinese mobile users.
‘Twitter for voice’ app Bubbly sold to Indian mobile services firm
Amidst the speculation of the future of Bubbly, the company has announced that it has been acquired by an India-based mobile company, Altruist Technologies. Bubbly is intended to be used alongside Altruist’s one-to-one messaging platforms and will be cross-promoted and its resources shared. However, even with the deal, Bubbly will remain an independent business.
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Last month, we shared the marketing activities that the world’s top marketers believe are setting today’s gold standard, and what those particular brands do to succeed and stand out.
In today’s post, we go beyond those activities and dig deeper into the factors that determine overall brand success.
Now serving 600,000,000 monthly active users. Yes, active and registered are very different types of numbers…
— jan koum (@jankoum) August 25, 2014
For context, WhatsApp only just passed the 500 million mark back in April, which means the service is currently growing by an astonishing 800,000 new active users every day – that’s more than 9 every second.
WeChat continues to impress too, with 438 million users, the majority of whom are still in China.
LINE and Kakaotalk also appear to be growing, although neither service reports monthly active user numbers, so direct comparisons are tricky.
Keep your eye on those numbers though – after last week’s update, we’re probably going to need to update our Chat App Users infographic again in just a few days…