We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
Tencent invested US $20M into Blink, a service similar to Snapchat
In addition to the investment into US based Snapchat last year, Tencent has made US $20 million investment into Chinese native service Blink this year. The service is similar to Snapchat. Tencent has been actively looking for a new kind of service that appeals to China’s “post-90s” youths as a breakthrough in the stagnant growth of WeChat. According to Techweb, the new photo sharing app claims 200,000 active users, despite a baby step toward the next big thing that Tencent is longing for. We will wait to see if Blink will become the next big thing that keeps the internet giant ahead of competition in China.
Social media behaviours of travellers in APAC
Accor Hotels has revealed its second Social Media Monitor looking at social media behaviors of travellers from the Asia Pacific region. Here are some interesting findings:
- Asia-born chat apps such as WeChat and Line are catching up with Facebook in terms of usage
- In Thailand, Line has higher daily usage than Facebook and is one of top three most popular networks in Indonesia and Japan
- In Hong Kong, Malaysia, Singapore and India, WhatsApp wins Facebook in terms of daily usage
- In India, Singapore and Malaysia, travellers use Facebook to research and share their trips and WhatsApp during the drip to stay in touch
A month since Instagram got blocked in China
It has been a month since Instagram got blocked in China due to the pro-democracy protest in Hong Kong, which seems to be the first biggest obstacle for the company to carry on its’ success in China. Instagram has been an exception to the Chinese social media landscape where local players are dominant in the market under the circumstance that many of western born services such as Facebook are not allowed to operate. The world’s largest photo sharing app was previously thriving in China, recording 100,000 downloads per week, and becoming an avenue for Chinese audience to connect with the rest of the world. But it’s still not clear if Instagram will ever be unblocked. Will local alternatives such as TuDing and Papa thrive now that Instagram is blocked?
Line has reached 30 million users in India
Line has been growing rapidly in Asia recently. According to the Japan-based company that runs the popular service, Line has just reached 30 million users in India. This is compared to the 10 million it reached in October of last year. In order to increase its fan base on a ongoing basis, Line has recently partnered with Groupon and Japong, the messaging app is now able to offer deals and discounts to its Indian users. However, Line is still facing strong competition from Whatsapp and Facebook massager in India. According to Whatsapp, it announced that it reached 60 million active users in the nation in August.
Social media celebrates inauguration of president Jokowi
Social media is playing a dominating role in the Indonesia’s election this year. A successful example is that the election campaign of Mr. Widodo, during which the new president leveraged the major impact of social media to garner great support from a network of tech-savvy youth. There are millions of Indonesians who frequently access social media platforms, and so it comes as no surprise that more than one million tweets between Sunday afternoon and Monday were related to the presidential inauguration of Indonesia’s Joko Widodo. The president of Indonesia currently has 4.8 million “likes” on Facebook and 2.45 million followers on Twitter, and President Jokowi was the top trending term on Twitter on the day of his inauguration. According to Twitter, there were nearly 95 million election-related tweets from Indonesia between July’s election and the start of the year.
Line announces slew of new services
After news last week that Line will offer a personal finance app by Spring 2015, the company’s COO has announced at the Line Conference Tokyo 2014 that it is offering even more services. Driven by the company’s vision to become “the smartphone gateway for your life”, Line is offering a new payment application (Line Pay), a taxi-booking service (Line Taxi) and a delivery service (Line Wow).
Line Pay will allow users to purchase items on their mobile devices or PCs, but also includes the ability to transfer cash to each other without providing their bank account information. Line Pay, Line Taxi and Line Wow will be rolled out in Japan first, with global rollout expected as early as next year.
In addition, the company also revealed that it currently has 170 million monthly active users, out of 560 million registered users. Based on the number of registered users, its top 5 regions are Japan (54M), Thailand (33M), Indonesia (30M), Spain (18M) and Taiwan (17M).
Luxury brands using WhatsApp to reach consumers in India
Cartier, Armani, Diesel and other luxury brands are now using WhatsApp to promote, sell and offer aftersales services to its consumers in India. The instant messaging app allows these brands to offer personalised services by sending pictures, videos and other promotional materials, resulting in conversion rates that reach as high as 80%. In August 2014, WhatsApp was reported to have 60 million monthly active users in India.
Read the rest of this entry »
About this time of year, many marketers will be staring to put together their plans for 2015.
To help demonstrate the business case for social media investments amongst your Finance peers, we thought you might like to show them the latest figures for social adoption around APAC.
So, here are the latest numbers for social networking penetration by country, mobile social networking penetration by country, and the percentage of social networking users accessing via mobile devices, for every country in APAC.
Note that these numbers are specifically for ‘public’ social networks – i.e. they do not include one-to-one chat apps like WhatsApp, WeChat, LINE or Kakaotalk ( if you need chat app numbers, we covered them a couple of days ago in this post)
And if you’d like help putting these numbers to use to generate meaningful ROI, just drop us an email.
Good luck with the planning!
APAC Social Network Penetration
The latest figures for the number of accounts logging in to the largest active social network in each country in the past 30 days:
APAC Mobile Social Network Penetration
The latest figures for accounts logging in to the most active social network in each country using a mobile device in the past 30 days:
Mobile’s Share Of Social Access
Active mobile accounts as a percentage of total active accounts on each country’s most active social network:
[UPDATE: we've revised the data in the SlideShare above to include new data on LINE's Monthly Active User (MAU) numbers]
We’ve been publishing snapshots of key digital data for some time now, but we thought it might make sense to bring these numbers together in a regular series of PDF reports, which we’re calling ‘Digital Statshots’.
These Statshot reports are designed to supplement our more in-depth Social, Digital and Mobile reports, which contain individual data points for more than 100 countries around the world. You’ll find all those in-depth reports by clicking here.
Read on for some of the highlights from Statshot 001…