We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
Renren announces grim Q3 financial results
China’s leading real name social network, Renren, saw a 47% decrease in total net revenues, a 77% fall in gross profit and an increase in losses, compared to the same period last year. The company’s Chairman and Chief Executive Officer Joseph Chen commented that the company is undergoing “a challenging transition” but will continue focusing on its core business and core user base.
Amid the worrying results, there might be a single silver lining that remains for the company. The social network’s monthly active user count has remained steady at 44 million, in contrast to the huge fall seen between Q1 and Q2 this year, indicating that the company’s strategy may be working for its regular user base.
#DearNeighbour initiative unites Indians, Pakistanis
A social media movement ‘Dear Neighbour‘, which aims to improve relations between Indians and Pakistanis by focusing on their similarities, has launched with a video titled ‘Pause’. The film urges people from both sides of the border to talk to one another by posting peace velfies (video selfies) with the hashtag #DearNeighbour. The movement has amassed more than 11,000 likes since its launch less than 2 weeks ago.
India’s prime minister joins Instagram
Indian prime minister Narendra Modi, the first Indian head of state joined Instagram yesterday. His first post was a photograph of the ASEAN Summit venue in Nay Pyi Taw, Myanmar, and he had 94,621 followers on Instagram within less than 24 hours. Since the president of Indonesia, Joko Widodo won the election this year by strategically reaching out to more tech-savvy youth for support, social media has increasingly started to play a significant role among politicians. Compared to his Instagram followers, currently Modi is the most-followed politician in India, with 7.82 million followers on Twitter. On the other hand, Modi’s Facebook page has 24,598,120 likes, and he has 250,384 followers on LinkedIn.
WeChat reaches 468 million monthly active users
Tencent who recently published its latest data for WeChat, the largest chat app giant in Asia, now has 468.1million active users in Q3 2014. In comparison with its 438 million MAUs in Q2, it seems like WeChat has slowed down its growth this year with only 6.8% quarterly growth from Q2 to Q3 2014. Its Q3 report again did not indicate the actual number of active users outside of China, unlike WeChat which is now widely used in countries like India, Indonesia, Philippine and across Latin America.
Here are a few other highlights from Tencent’s Q3 earnings report:
- Smart device MAU of QQ was 542 million, an increase of 36% YoY.
- Combined MAU of Weixin and WeChat were 468 million, an increase of 39% YoY.
- MAU of Qzone was 629 million, an increase of 1% YoY.
- Smart device MAU of Qzone was 506 million, an increase of 26% YoY.
Facebook has announced that monthly active users of its Messenger app have jumped to 500 million, a 150% increase in reported user figures since April this year.
Although Facebook’s methods for driving usage of the app have been controversial – mobile users have been forced to download the Messenger app if they want to use Facebook’s chat features – it appears that the platform is growing at a rate of almost 1.5 million new users ever day; that’s more than 17 every second.
The latest figures also position Facebook Messenger as the world’s second most popular chat app, surpassing WeChat’s 438 million users, and closing in on global market leader, WhatsApp (also owned by Facebook), who reported 600 million active users back in August this year.
However, Tencent are due to release their quarterly results tomorrow, and we anticipate that they will once again announce strong growth of the company’s flagship WeChat messenger.
You can find more of the latest user number figures for many of the world’s top social platforms in We Are Social’s Digital Statshot 002.
Line’s short film #AADC2014 goes viral
Ada apa dengan cinta (“What’s up with Love”) was a hit 2002 romantic drama film in Indonesia that saw a mini sequel on YouTube last week, thanks to Line. The video was meant to promote Line’s Alumni feature where long lost friends can reconnect. It garnered over 2.6 million views on YouTube in just 5 days and the hashtag #AADC2014 became one of the highest trending topics in Indonesia last week.
Brands were also quick to piggyback on the video’s virality with their own tweets and memes…
Twitter to set up office in HK next year
In a couple of months, Twitter will be opening its Hong Kong office despite being blocked in Mainland China to focus on ad sales. The platform is looking to tap into the advertising demand from Chinese companies who may want to reach the global audience such as the likes of Alibaba, Lenovo and Xiaomi. Aside from its existing Asian offices in Seoul, Tokyo and Singapore, they also plan to set up another in Jakarta.
Celebrations are aplenty here at the We Are Social office. After having picked up the Holmes Report’s EMEA Digital Agency of the Year and Best Multinational Agency to Work For accolades back in May, we were delighted to hear a short time ago that we also picked up the publication’s award for the ‘‘Best Digital/Social Agency in the World’.
With strong competition from the likes of Social@Ogilvy, Edelman and W20, our teams from all over the world are honoured to have been selected for an award that recognises how we’re making an impact across the globe. As The Holmes Report’s Arun Sudhaman writes:
Once known best for its European strength, the firm has built credible offerings in Asia-Pacific and the US, with new business coming from the likes of HSBC, Mondelez International, Panasonic and Red Bull. We Are Social’s creative excellence continues to impress, with campaigns delivering both critical praise and commercial results.
On the back of having already picked up Brand Republic’s Digital Agency of the Year, runner up in Ad Age’s International Agency of the Year and a two-star accreditation from Best Companies, means 2014’s success has already surpassed all our expectations.
It’s not just the agency itself that’s has been picking up trophies recently – our work has been recognised too. Recently, our network’s #LoveJu campaign for Juventus was awarded Best in Class Winner, Social Content and Gold Winner, Experimental/Innovative on Social Media at the global W3 Awards and Gold, Social Media, at the ADCI Awards.
Meanwhile, Tweet & Shoot for BNP Paribas continued its huge run of success over the last year with a Webby Award for Social & Content Marketing, evian’s Live Young January campaign picked up Best Use of Social Media at the Dadi Awards and first place at the IAB Creative Showcase. Grow Your Own for Heinz added to its awards tally with Social Media Strategy of the Year at The Drum Marketing Awards.
All of this awards success is an amazing achievement for our team around the world, and shows how We Are Social has become a truly global phenomenon!