We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
Line announces slew of new services
After news last week that Line will offer a personal finance app by Spring 2015, the company’s COO has announced at the Line Conference Tokyo 2014 that it is offering even more services. Driven by the company’s vision to become “the smartphone gateway for your life”, Line is offering a new payment application (Line Pay), a taxi-booking service (Line Taxi) and a delivery service (Line Wow).
Line Pay will allow users to purchase items on their mobile devices or PCs, but also includes the ability to transfer cash to each other without providing their bank account information. Line Pay, Line Taxi and Line Wow will be rolled out in Japan first, with global rollout expected as early as next year.
In addition, the company also revealed that it currently has 170 million monthly active users, out of 560 million registered users. Based on the number of registered users, its top 5 regions are Japan (54M), Thailand (33M), Indonesia (30M), Spain (18M) and Taiwan (17M).
Luxury brands using WhatsApp to reach consumers in India
Cartier, Armani, Diesel and other luxury brands are now using WhatsApp to promote, sell and offer aftersales services to its consumers in India. The instant messaging app allows these brands to offer personalised services by sending pictures, videos and other promotional materials, resulting in conversion rates that reach as high as 80%. In August 2014, WhatsApp was reported to have 60 million monthly active users in India.
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About this time of year, many marketers will be staring to put together their plans for 2015.
To help demonstrate the business case for social media investments amongst your Finance peers, we thought you might like to show them the latest figures for social adoption around APAC.
So, here are the latest numbers for social networking penetration by country, mobile social networking penetration by country, and the percentage of social networking users accessing via mobile devices, for every country in APAC.
Note that these numbers are specifically for ‘public’ social networks – i.e. they do not include one-to-one chat apps like WhatsApp, WeChat, LINE or Kakaotalk ( if you need chat app numbers, we covered them a couple of days ago in this post)
And if you’d like help putting these numbers to use to generate meaningful ROI, just drop us an email.
Good luck with the planning!
APAC Social Network Penetration
The latest figures for the number of accounts logging in to the largest active social network in each country in the past 30 days:
APAC Mobile Social Network Penetration
The latest figures for accounts logging in to the most active social network in each country using a mobile device in the past 30 days:
Mobile’s Share Of Social Access
Active mobile accounts as a percentage of total active accounts on each country’s most active social network:
[UPDATE: we've revised the data in the SlideShare above to include new data on LINE's Monthly Active User (MAU) numbers]
We’ve been publishing snapshots of key digital data for some time now, but we thought it might make sense to bring these numbers together in a regular series of PDF reports, which we’re calling ‘Digital Statshots’.
These Statshot reports are designed to supplement our more in-depth Social, Digital and Mobile reports, which contain individual data points for more than 100 countries around the world. You’ll find all those in-depth reports by clicking here.
Read on for some of the highlights from Statshot 001…
Messaging app Line to launch a personal finance tracking service
Japanese messaging app, Line, is reportedly launching a new service that would help their users track their personal finances by spring 2015. Users will be able to add their bank’s official account to the friend list and verify a bank account. They will then receive notices from their bank when money is deposited or withdrawn. The service will only be available in Japan when it launches.
Daum and Kakao merge, putting them head-to-head with Naver-Line
Following an initial announcement back in May, two of Korean’s strongest players in the mobile space, Daum Communications and Kakao, have completed their merger. The new entity is valued at close to 10 trillion won (SGD 12 billion). The newly merged firm, called Daum Kakao, will work towards a vision where they “Connect Everything”.
Singapore’s BCF encourages social media platforms to join their campaign
With the tagline “If only you checked your breasts as often,” the Breast Cancer Foundation of Singapore launched an online campaign to appeal to Twitter, Instagram and Facebook to use their version of logos next month to support the Breast Cancer Awareness month in October. “Together we’re stronger,” this appeal hopefully will remind women to check their breasts regularly. Read more about the campaign in BCF’s website.
Kakao launches KakaoPick and KakaoTopic
Following our report on Kakao’s announcement to launch its own local news services and weeks after launching a payment service, South Korea’s top chat app launches KakaoTopic and KakaoPick.
KakaoTopic aggregates content that offers a personal touch based on user-selected interests as well as the most relevant social media content. Various content from a wide-range of sources are available. Users can also browse 13 categories including the Social sections that shows the most talked about content from social media channels on Facebook, Twitter and Kakao story.
KakaoPick is a mobile commerce that lets users earn savings by sharing shopping information with their friends who will also receive discounts on the same item. KakaoPick groups brands and products by theme which are all hand-picked by Kakao’s expert buyers.
According to Kakao’s Blog, the Beta version is currently available to Android users but it has been announced that the iOS version will be released by the end of 2014.
Facebook adds stickers to comments but only to users in Japan
Facebook Stickers that are previously only available when sending messages are now the new addition to the Facebook main page. Facebook users in Japan noticed a new feature flooding their Newsfeeds- stickers are in the comments section of posts.
The feature is said to be only available to users in Japan but according to Tech in Asia, some of their staffs were able to comment with stickers on posts made by users who are located in Japan.