We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
Tencent’s profit rises by 50%
Tencent, the Chinese internet giant that owns WeChat, posted net profit of $941m for Q4 2014, up 50% year-on-year. Total revenue hit $3.37bn, a 24% rise over the same period and largely attributed to mobile games and advertising.
In addition, the company also announced that as of Q4 2014 WeChat has 500 million monthly active users. This is a 6.8% increase from 468 million in Q3 last year.
Rules for posting on WeChat
WeChat has released 10 ‘commandments’ for posting to its news feed, known as Moments. One of these in particular has caused censorship controversy, as it forbids:
…dissemination of content that is opposed to the basic principles of China’s Constitution, socialist system, national unity, sovereignty and territorial integrity.
The remaining nine are more straightforward: thou shalt not infringe, be erotic, be violent, gamble, scam, organize crime, counterfeit, false advertise or make empty promises.
The team at GlobalWebIndex joined forces with We Are Social again for our new APAC Digital report, which we published last week. In this guest post, GWI’s Jason Mander shares his take on one of the hottest digital trends in APAC, and what it means for marketers.
As We Are Social’s new Digital, Social and Mobile in APAC 2015 report makes clear, Asia still lags (considerably) behind regions like North America and Western Europe when it comes to internet penetration rates. In places like India, for example, fewer than 1 in 5 adults are going online – which means internet populations in these countries tend to be skewed towards young, urban and affluent segments.
These demographic trends are one of the major reasons why fast-growth markets are typically at the forefront of many digital behaviours such as social networking engagement and mobile internet usage. But it also shows why mobiles are so key to the future of this region: each year, tens of millions of APAC consumers are coming online for the first time, and many will be doing so via mobile.
Of course, the migration away from PCs and laptops towards mobiles has been much documented. But GlobalWebIndex’s long-term data on this area shows just how rapidly the switch is occurring in APAC; as our chart below makes clear, the average time per day that digital consumers in APAC are spending online is on the rise, but this is being driven almost exclusively by mobiles.
In fact, while the last three years have seen little change in the amount of daily time captured by PCs/laptops, the figure for mobiles jumped from 1.44 in 2012 to 2.21 hours in 2014. In terms of share, that means mobiles now account for 34% of time spent online in APAC, up from 25% in 2012. This pattern shows no sign of slowing: each year, mobiles are becoming more and more important gateways to the internet.
Age-based patterns are particularly telling, here: the younger the individual, the more time they typically devote to the mobile web (with smartphones now accounting for 39% of total time spent online among 16-24s versus just 19% for 55-64s). In contrast, time devoted to linear TV and traditional radio increases in line with age, so it’s not simply that 16-24s are ahead for all media consumption behaviors. Rather, it’s that they’re leading the charge towards anything digital, and toward mobile usage in particular.
As always, generalisations are a dangerous thing, here. Across APAC, average time on the mobile internet per day is typically lowest in places such as Japan, Australia, Singapore and South Korea – where high internet penetration rates mean that online populations have much more balanced age profiles. But that mobiles are the devices carrying all the momentum in this region is beyond doubt.
Read the full Digital, Social & Mobile in APAC in 2015 report here.
Twitter to open an office in Hong Kong
While Twitter may be blocked in China, that is not stopping them from starting an office in Hong Kong to help Chinese companies grow their businesses overseas. Following Facebook‘s strategy, Twitter’s move is in a bid to grow itself even in markets where it does not have any users.
Snapchat received US$200M in funding by Alibaba
Continuing its investment spree, Alibaba has recently invested US$200 million in American chat app Snapchat. Just last year, Alibaba also invested US$280 million on another American chat app, Tango in line with its broader strategy of expanding its global reach.
Continuing our ongoing series of studies into digital usage around the world, today we’re delighted to bring you our latest report: Digital, Social & Mobile in APAC in 2015.
In much the same way as we saw in our recent Global Report, 2014 was an impressive year for all things digital in Asia-Pacific too, with all aspects of internet, social media and mobile use showing impressive growth.
To help marketers keep track of these impressive numbers – and understand what they mean for their brands – We Are Social has teamed up with the IAB in Singapore to bring you an in-depth study of digital in the world’s most populous region, including deep-dive analyses for 30 of the region’s key markets.
So what do the report’s 323 pages reveal? Read the rest of this entry »
Line adds 1.7 million new users a day
Jeanie Han, CEO of Line Euro-Americas, recently shared some stats at the Mobile World Congress that took place last week. During her keynote, she shared that Line currently has over 560 million registered users worldwide, with 1.7 million additional new users every day. Interestingly, she calls Line a “life platform” with 65 different apps including a mobile payment system (Line Pay) and Uber competitor (Line Taxi) that will be coming to more countries soon.
Tokyo-based startup launches VideoSelfie for Android
Just three months after its IOS release, Pocket Supernova recently announced the launch of VideoSelfie for Android. The app allows real-time editing, GIFs, filters and more. With the backing of two new investors, VideoSelfie will be partnering with local celebrities and influencers to expand its growth in Southeast Asia.
Twitter officially opens its Jakarta office
Last Thursday, news broke via Twitter that the social media giant has finally arrived in Jakarta – making it the second largest platform after Facebook to set up shop in Indonesia. The announcement was made from the official account of Twitter Indonesia, @TwitterID as well as by @justmaul, Twitter’s Campaign Manager for Southeast Asia.
— Twitter Indonesia (@TwitterID) March 5, 2015