Myanmar’s MySQUAR eyes Aim flotation in a fortnight
MySQUAR, Myanmar’s only social media platform in the local language, is raising about $2.5 million to build a local-language business of messaging applications and online games, and hopes to float on the Alternative Investment Market in a fortnight. Nearly 700,000 Burmese citizens already use its MyChat app, and that could be more than 1m by December if all goes to plan.
WeChat’s movie ticketing app raises $105M in series B funding
WeChat’s movie ticketing app, WePiao, has announced the completion of a US$105 million series B round of funding from investors such as real estate giant Wanda Group, Chinese film investment fund Wenzi Huasha, etc. Besides purchasing tickets, users can choose their seats and order drinks and popcorns via the app. With Alibaba’s recent acquisition of Yueke Software Engineering, this move appears to be a reaction to capture the burgeoning online movie ticket sales that has risen from 8% to 30% from 2013-2014 in China.
Facebook users in Asia still resistant to online and in-app purchases
Even though Facebook has reported a healthy growth in revenue and users across Asia, much of its revenue is still very much dependent on Facebook advertising. In Q1 2015, 96.7 percent of Facebook’s Asia revenue was from ads, up from 89.3 percent in Q1 2013. Compounding on this problem is the fact that rival messaging apps such as LINE and KakaoTalk, where in-app purchases generally happen, are dominating the Asian market compared to Facebook’s chat app. Read the rest of this entry »
We’re delighted to announced the launch of our newest office, We Are Social Shanghai.
We’d like to share a brief introduction about the launch from Pete Lin, Managing Director of the new office. Pete has 17 years’ experience in digital marketing, initially in the US where he helped build the digital practice at Grey in San Francisco, amongst others. In China, he has worked as business director at Grey Shanghai, client services director at Publicis, and head of digital at JWT.
We Are Social was originally launched by founders Robin Grant and Nathan McDonald in 2008 and has since grown to a team of 550 social media marketing and communications specialists in an international network spanning five continents.
Having built such an impressive global footprint, the next major market for the agency to establish itself in was clearly China.
Over to Pete for more on the launch of the new office…
Today, I’m both delighted and honored to announce the launch of our first office in China. As you may have read in Ad Age or Campaign Asia, our Shanghai operation is officially up and running, and we are here with the mission of setting a new benchmark for marketing in China.
China has its own unique culture and, perhaps more importantly, a unique digital ecosystem. The social landscape in China is maturing; platforms are becoming more sophisticated and brands are increasingly seeing real benefits from a social presence. While there are obvious differences between social in China and social in the West, We Are Social’s focus on creativity and human insights, rather than platforms, can be a transformative force in this marketplace.
We’ve developed practices and technologies that are tailored for the China market. We’ve transposed We Are Social’s unique collaborative way of working to China and, with it, we’re attracting the type people that have been the driving force behind the success of the agency globally.
Already, we’ve brought on board Cannes award-winning creative director Ying Chang to drive our creative offering to clients, as part of the 15-strong, talented local team that we have in place. We can also draw upon all of the BlueFocus group’s considerable resources and experience in China. With all of this, we believe that our offering to help brands execute socially-driven marketing strategies in China is compelling.
As the Chinese proverb goes, words alone are no proof (口说无凭). So, I’m happy to say that a number of global and local brands have already engaged us in China, including Liebherr and GMAC (owner of the MBA entrance exam, the GMAT). And our new team is set to grow fast – because of the high demand from local and global brands, we have five open roles at the moment (如果你是个数字广告人，快来加入刚登入上海，全球最大的social热店).
This is an exciting time for We Are Social, a significant marker in our global expansion, and another big step towards our mission of putting social thinking at the centre of marketing for all our clients, all over the world.
Once again, congratulations to the We Are Social Shanghai team!
Meet Present, the anti-Snapchat social video app
Present, a Singaporean startup by Peter Zhuo, is challenging the shift toward shorter videos and fleeting images. Aspiring to be a video memory bank, it is useful for chronicling “first experiences” and “last memories”. New mothers can relive the day-to-day progress of toddlers, and grandparents can record video messages for future grandchildren.
Present allows videos that are up to two minutes in length and organises them by timeline, location, friends and topics. Users can also retrieve videos recorded in the vicinity to view the memories of others. Congratulations Harry Potter, you can finally ditch the Pensieve.
Walking #withoutshoes on Weibo, WeChat, Mogujie and Instagram
US shoe brand, Toms, is collaborating with social media giants Weibo, WeChat, Mogujie and Instagram. Between May 5 and 21, users in China are encouraged to caption their barefoot photos with the hashtag #withoutshoes. As part of its “One for One” pledge, Toms will donate a pair of shoes for every photo uploaded.
Online platforms Shangpin, Mogujie and Alibaba will also seed the movement among niche communities, while Weibo and Wechat will leverage on social influencers. Toms China announced that “This is the first philanthropic campaign of its kind, leveraging digital technologies to solicit global awareness, with zero time nor monetary commitment.”
Off you go then – take a moderately large amount of feet photos and we promise you will not be judged.