We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
It’s been a crazy but interesting week, having gone for several events that were part of Social Media Week Singapore. We’ve met plenty of cool characters, and had a great night out at Satay Social – if you were there, we hope you had fun too. Here’s wrapping up the week of full-on social media with more social media facts.
How children use tablets
A Nielsen survey of adults with children under 12 in tablet-owning households showed that 7 out of 10 children in such households used a tablet computer. The most popular activity was gaming, in which 77% of children play downloaded games on their tablet. 57% used tablets for educational purposes, 55% used them for entertainment while travelling, 43% watch TV shows and movies on tablets, while 41% entertain themselves with their tablets in restaurants or at events. Only 15% used tablets to communicate with friends and family, presumably because they aren’t of legal age to join social networks such as Facebook. It’s fascinating how the way children are brought up has changed so much according to their changing environments.
Thailand’s one-tablet-per-child scheme
In other tablet news, Thailand’s government has struck a deal with China that will see the import of 860,000 tablet computers for its one-tablet-per-child scheme, in their belief that technology has great potential in assisting learning. This initiative will provide a tablet to all first grade students in the country.
Like any other major awards show or event, there was a lot of online social activity surrounding The 54th Annual Grammy Awards. The #GRAMMYs hashtag was tweeted 2.1 million times by more than 700,000 people, and generated a unique reach of nearly 60 million. At its peak, the #GRAMMYs hashtag saw 18,000 tweets per minute. Adele, the big winner of the night with 6 Grammy Awards, received the most number of mentions with 340,000 tweets.
Kaixin reveals user numbers
Chinese social network Kaixin has revealed its user statistics, which consist of 130 million registered users and 60 million monthly active users. The number of registered users it has is only slightly more than half that of Chinese microblogging site Sina Weibo‘s 250 million, and much less than Tencent Weibo‘s 300 million. Kaixin has a long way to go in dominating the attention of Chinese netizens as it also has to contend with Renren, China’s largest social network, which may approach 200 million users in 2012.
Geosocial and location-based services
SoLoMo is one of the big ‘trends’ for social media in 2012, and this infographic by Flowtown illustrates how American smartphone owners use geosocial and location-based services. 58% of smartphone owners use a geosocial or location-based information service, of which 12% of smartphone owners use a geosocial service like Foursquare, and 55% of smartphone owners get location-based directions or recommendations.