Hello, we are social. We’re a global conversation agency with offices in Singapore, New York, London, Paris, Milan, Munich, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media.
We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’.
We’re already helping adidas, Heinz, Unilever, Heineken, eBay, Jaguar, Intel, Moët & Chandon & Expedia.
If you’d like to chat about us helping you too, then give us a call on +65 9146 5356 or drop us an email.
Twitter introduces brand pages in Japan Japan is the first market in Asia where Twitter is introducing brand pages after their first launch in the US in December 2011. The three companies who will first use Twitter brand pages are Docomo, Japan’s largest mobile operator, convenience store chain Lawson, and Warner Entertainment Japan. This isn’t surprising given the popularity of the microblogging service in Japan, which sees 29.9 million users. We wonder which large Japanese corporations are next in line to make use of Twitter brand pages, given its hefty “price tag” as companies wishing to even qualify for this special feature have to had spent US$25,000 in Twitter advertising, be it for sponsored tweets or trending topics.
Number of hours spent online by Asian Internet users
A recent regional survey conducted by online security provider Norton by Symantec reveals that Singaporeans spend an average of about 9 hours a day online, compared to 8.4 hours for respondents in India, and 7 hours for those in Japan. The survey also revealed that 68% of respondents cannot live without the Internet for more than 24 hours.
Tudou launches video e-commerce feature with Pepsi Tudou has recently launched an integrated e-commerce feature on its website on 30th March, and its current collaboration with Pepsi demonstrates how the feature connects the viewer to the brand’s Tmall store. By clicking on certain Pepsi-branded items, viewers will be taken directly to the product’s page on Tmall. We haven’t chanced upon any of these e-commerce enabled videos, but it seems similar to “the world’s first shoppable music video“, which allows viewers to click-through on items featured in the video itself to Ssense.com, an online luxury retailer. This could be a really powerful tool if the e-commerce integration isn’t obtrusive to one’s viewing experience, and it’ll be interesting to see whether e-commerce enabled videos will take off in China or other parts of the world.
LinkedIn’s guide for Japanese users
LinkedIn has launched a Navi site which serves as an online how-to guide to explain to Japanese users how they can benefit from its professional network and demonstrate how it works. LinkedIn is probably trying to encourage an increase in user numbers as it still has less than 500,000 registered members on its network in Japan, whereas other international social networks such as Facebook and Twitter have taken off in Japan.
Social networks grow userbase and engagement eMarketer posted an interesting study of which countries they expect to grow the fastest this year in terms of social networking users – the growth in the Asian market once again underscores how important it is. India is looking to increase its social networking population by 51.7%, and Indonesia follows closely with 51.6%.
Of all the different modelling factors used, being a Facebook fan was by far the best factor in predicting whether somebody will purchase from the brand as shown by the example of Best Buy:
Sunday is the most social day on Facebook
According to Socialbakers, the best time for brands to engage fans is Sundays. The company reviewed user activity by the week and hour for over 10m Facebook pages and places to reveal a snapshot of the best times of the week to score maximum engagement for brands within social media. Perhaps the most interesting finding was from the Telecoms industry, and how much more popular posts on Sundays were compared to any other day of the week.
Eye movement study reveals six must-know things about Facebook Pages
A new study that tracked the eye movement of users visiting six branded Facebook Pages suggests the new Timeline layout is ‘flawed’ as features are overlooked or unnoticed. Although it’s a catchy stand-out quote, the reality is that the study looked at just six brands. Sure, some people might overlook the cover photo – but that’s the challenge for marketers: creating an interesting cover photo, and using Timeline to enhance their Facebook Page.
I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook. For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.
We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.
The plus side of the deal for users is that it allows Instagram to roll out a Timeline application without friction for users but the news has not been widely welcomed, with Twitter users planning an #instaExodus this Friday, although whether this will gain enough users to cause Facebook any worries is doubtful.
Updates to Facebook Insights
Facebook is upgrading its Insights to better capture the viral, organic and total impressions of posts. It’ll be attributing impressions from post shares into impressions from the original page post and also capturing impressions on an ongoing basis instead of the previous 28-days cut off. That last bit is probably the most interesting: it means the value of social SEO will be much more easily discernable to community managers.
Nonetheless, the value of this research is limited – everybody knows Pinterest has been growing, it’s whether it can keep growing which is the big question, and it’s the next six months which will be the tipping point for Pinterest.
In other news, Pinterest users can now edit their board covers. Pinterest has just released a customisable feature that allows users to choose the pin that appears on the cover of their Pinterest boards. By hovering one’s mouse over the board, an “Edit Board Cover” button will appear, which enables users to skim through all their pins to select a cover image, as well as adjust the position of the thumbnail for a better fit. This will give users slightly more control over the appearance of their profile pages given that board covers used to reflect the last pin made by users by default.
Citroen crowd-source car design Citroen has launched a Facebook app called the C1 Connexion Project, which will let Facebook fans design a version of the C1, with the most popular going into production. Citroen has allowed users to customise six elements on the car in one of the best attempts at crowd-sourcing we’ve seen.
Interactive billboard which changes with Facebook likes
Bronx shoes, a South African shoe brand, have launched a brilliant new campaign: a billboard which grows a beard according to the number of Facebook likes the Bronx Page gets. If the campaign goes viral, the billboard really could be a hair-raising prospect.
MTV Voices includes ‘I Care’ button
Alongside the ubiquitous Facebook ‘Like’ button, the updated MTV Voices hub features a newly launched ‘I Care’ button. Clicks on the button will be aggregated on a new site which will reflect ‘the most cared about topics worldwide’.
Reebok partners with PeerIndex for reputation-based giveaway Reebok has teamed up with PeerIndex to offer free personal training sessions and shoes to those who are influential online about fitness. Reebok aims to drive positive brand association and traffic to the PeerIndex microsite through the discussion generated on social media, but as seems wont with this type iof campaign, the actual story hook is limited.
Government uses anti-government hashtag to respond
After last week’s leaked proposals against the UK government’s plans to snoop on what their citizens do online, a sarcastic hashtag called #telldaveeverything emerged, mocking David Cameron’s desire to know all about our lives.
How Starbucks embraces social media
Aside from the many Instagrams of people drinking coffee, Starbucks has achieved real success in social media. Much of the reason for this is the brand’s openness. Many brands stay quiet on controversial issues to try not to alienate customers, whereas Starbucks embraces these issues.
Because consumers’ emerging awareness that their clothes, food, computers, and coffee actually come from somewhere, and that the processes of delivering those things are fraught with all kinds of ethical and political questions, means that brands will have to increasingly engage with consumers over these questions. It’s the Internet, in large part, which has helped provoke this consumer awakening – and it’s social media that will keep the debate going. Companies would do well to understand that real consumer engagement might mean more than just funny tweets and exclusive bargains.
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