Here are all of the posts in the ‘News’ category.

We Are Social Asia Tuesday Tuneup #139

by Melissa Law in News

Twitter confirms upcoming office in Indonesia
Following Facebook’s and Apple’s moves to open offices in Indonesia, Twitter has revealed that it will also be setting up an office there within the next six months. Adam Bain, Twitter’s global president for revenue and partnerships tweeted from Jakarta last week, confirming this announcement.

Indonesia has 20 million active Twitter users and 69 million active Facebook users, proving to be a strong market for social media.

China’s Renren sees drop in active users
The social network once known as ‘China’s Facebook’ recently released its Q2 2014 earnings report, revealing that it now has fewer monthly active users than it had two years ago. Renren‘s drop in active users could be attributed to the rise of Sina Weibo and WeChat in China, which offers a vast array of services including news-reading, online payments, gaming, messaging and more.

‘Ice bucket challenge’ hits Asia
Not sure if you’ve heard, but there’s an ‘ice bucket challenge’ thing happening on Facebook right about now. It looks like it’s going to be the biggest online charity campaign ever, as our data in the Huffington Post shows. The hashtag #icebucketchallenge has received over 4.48m mentions, over 20 times the number seen by #nomakeupselfie. There have been over 2m videos on YouTube, too, including videos from a number of participating brands.

In an infographic by Social Samosa, research shows that India, Thailand and Singapore are the next highest contributors to online buzz around the charity initiative, behind the US and UK. These three Asian countries contributed to a total of 14.7% of online buzz.

Ice Bucket Challenge Stats

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Twitter: A How-To Guide For Brands

by Jolene Siow in News

With myriad social media platforms available to brands, how should marketers choose which ones to be a part of?

More importantly, how do you differentiate what you share on the different platforms?

Today’s post shares 10 essential, practical tips that you can use to get the most out of Twitter, and explains the dos and don’ts of Twitter best practice for brands.

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Social, Digital & Mobile in August 2014

by Simon Kemp in News

We Are Social - Global Digital Stats 2014-08

We posted a bumper selection of infographics in August, so I thought it might help to share them all in one place here.

We’ll start with the latest global numbers, but you’ll find individual Digital, Social and Mobile data for a whole host of countries below too.

If the country you want isn’t here, you’ll find 100+ more countries in the following reports:

We Are Social - Global Digital Stats 2014-08-30

We Are Social - Global Chat App Figures 2014-08-25

We Are Social - China Stats 2014-08-29

We Are Social - Singapore Stats 2014-08-26

We Are Social - Indonesia Stats 2014-08-27

We Are Social - Philippines Stats 2014-08-25

We Are Social - Pakistan Stats 2014-08-25

We Are Social - Australia Stats 2014-08-25

We Are Social - Belgium Stats 2014-08-25

We Are Social - Digital in Barbados Aug 2014

We Are Social - Kenya Stats 2014-08-25

If you still can’t find data for the country you’re looking for, tweet us via @wearesocialsg and @eskimon and we’ll see what we can do!

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We Are Social Asia Midweek Mashup #138

by Zahirah Taha in News

LINE’s user-generated stickers received US$12 million in sales
Earlier this year, LINE allowed users to create and register their own stickers. Since going live in mid-April, over 1.7 million sticker sets have been created and within three and a half months, have generated almost US$12 million (SGD$1.5 million) in sales revenue.

WeChat driving change in China’s app ecosystem
China’s app ecosystem is fast expanding, as consumers increasingly spend on apps. Notably, China was ranked the third largest contributor to iOS revenue. Junde Yu, Asia-Pacific Vice-President of app-ranking firm App Annie, noted that the key driver of this change is WeChat. With 438 million users actively using the platform to interact with other users and even play games, WeChat has been responsible for this behavioural change in Chinese mobile users.

‘Twitter for voice’ app Bubbly sold to Indian mobile services firm
Amidst the speculation of the future of Bubbly, the company has announced that it has been acquired by an India-based mobile company, Altruist Technologies. Bubbly is intended to be used alongside Altruist’s one-to-one messaging platforms and will be cross-promoted and its resources shared. However, even with the deal, Bubbly will remain an independent business.
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The 3Ps of Connected Brands

by Simon Kemp in News

As part of We Are Social’s work with The World Federation of Advertisers, we’ve been exploring the factors that define best practice marketing in today’s connected age.

Last month, we shared the marketing activities that the world’s top marketers believe are setting today’s gold standard, and what those particular brands do to succeed and stand out.

In today’s post, we go beyond those activities and dig deeper into the factors that determine overall brand success.

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