Here are all of the posts in the ‘News’ category.

Social, Digital & Mobile in August 2014

by Simon Kemp in News

We Are Social - Global Digital Stats 2014-08

We posted a bumper selection of infographics in August, so I thought it might help to share them all in one place here.

We’ll start with the latest global numbers, but you’ll find individual Digital, Social and Mobile data for a whole host of countries below too.

If the country you want isn’t here, you’ll find 100+ more countries in the following reports:

We Are Social - Global Digital Stats 2014-08-30

We Are Social - Global Chat App Figures 2014-08-25

We Are Social - China Stats 2014-08-29

We Are Social - Singapore Stats 2014-08-26

We Are Social - Indonesia Stats 2014-08-27

We Are Social - Philippines Stats 2014-08-25

We Are Social - Pakistan Stats 2014-08-25

We Are Social - Australia Stats 2014-08-25

We Are Social - Belgium Stats 2014-08-25

We Are Social - Digital in Barbados Aug 2014

We Are Social - Kenya Stats 2014-08-25

If you still can’t find data for the country you’re looking for, tweet us via @wearesocialsg and @eskimon and we’ll see what we can do!

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We Are Social Asia Midweek Mashup #138

by Zahirah Taha in News

LINE’s user-generated stickers received US$12 million in sales
Earlier this year, LINE allowed users to create and register their own stickers. Since going live in mid-April, over 1.7 million sticker sets have been created and within three and a half months, have generated almost US$12 million (SGD$1.5 million) in sales revenue.

WeChat driving change in China’s app ecosystem
China’s app ecosystem is fast expanding, as consumers increasingly spend on apps. Notably, China was ranked the third largest contributor to iOS revenue. Junde Yu, Asia-Pacific Vice-President of app-ranking firm App Annie, noted that the key driver of this change is WeChat. With 438 million users actively using the platform to interact with other users and even play games, WeChat has been responsible for this behavioural change in Chinese mobile users.

‘Twitter for voice’ app Bubbly sold to Indian mobile services firm
Amidst the speculation of the future of Bubbly, the company has announced that it has been acquired by an India-based mobile company, Altruist Technologies. Bubbly is intended to be used alongside Altruist’s one-to-one messaging platforms and will be cross-promoted and its resources shared. However, even with the deal, Bubbly will remain an independent business.
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The 3Ps of Connected Brands

by Simon Kemp in News

As part of We Are Social’s work with The World Federation of Advertisers, we’ve been exploring the factors that define best practice marketing in today’s connected age.

Last month, we shared the marketing activities that the world’s top marketers believe are setting today’s gold standard, and what those particular brands do to succeed and stand out.

In today’s post, we go beyond those activities and dig deeper into the factors that determine overall brand success.

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Chat Apps Continue Growth

by Simon Kemp in News

We Are Social - Global Chat App Figures 2014-08-25

Jon Russell just alerted us to a tweet from WhatsApp CEO Jan Koum that reveals the service’s latest active user numbers – and an impressive new milestone:

For context, WhatsApp only just passed the 500 million mark back in April, which means the service is currently growing by an astonishing 800,000 new active users every day – that’s more than 9 every second.

WeChat continues to impress too, with 438 million users, the majority of whom are still in China.

LINE and Kakaotalk also appear to be growing, although neither service reports monthly active user numbers, so direct comparisons are tricky.

Similarly, Jon reports that Tango now has 70 million active users, while Viber – another favourite in APAC – has around 100 million active users.

Keep your eye on those numbers though – after last week’s update, we’re probably going to need to update our Chat App Users infographic again in just a few days…

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We Are Social Asia Tuesday TuneUp #137

by Haiyi Tang in News

#icebucketchallenge goes viral around the world
A hashtag called #icebucketchallenge started trending over the weekend on social media. This tag is associated with a cool challenge, accomplished by dumping a bucket of ice water (or ice cubes) on yourself, then posting and tagging a photo of the feat on social media. Upon completion, challengers nominate 3 people to either follow suit with the challenge or donate $100 USD to the US-based ALS Association (an advocacy, care and research association for ALS).  The ALS association is aiming to utilise the ice bucket challenge to encourage people to pay attention to, or donate for those affected by the disease. There have been more than 118,000 tweets mentioning the #icebucketchallenge in the past 30 days according to Topsy. The ALS Association had subsequently raised $7.6 million in donations over the course of a two-week period–a sum that trumps last year’s $1.4 million raised in the same period.

The ALS (Amyotrophic Lateral Sclerosis) ice bucket challenge is now taking over America, and when Mark Zuckerberg nominated Bill Gates for the challenge, he gave him 24 hours.

Screen Shot 2014-08-19 at 11.37.58 am
Surprisingly, the #icebucketchallenge also went viral in China. The hashtag  has already ranked as the most trending topic in China in just two days. There have been 167,000 discussions and 180 million views on the #icebucketchallenge, reaching 16,000 individuals in China so far. The challenge successfully attracted a massive amount of influencers and celebrities from different industries to challenge the game as well.
Screen Shot 2014-08-19 at 11.28.17 am

Twitter turns favourites into retweets
According to The Next Web, Twitter has been experimenting with a new feature that turns favourited tweets into retweets on mobile and web versions of the site; this feature has also started to annoy some Twitter users.  A number of users are seeing the tweets they favourited from the brands they follow or the people they follow automatically turned into retweets, and appearing on their Twitter timelines. The Next Web also mentioned that the new feature has impacted some users’ Twitter user experiences, making the users feel frustrated because the retweets are irremovable and appears permanently on their timelines. Twitter appears to be experimenting with many more different features on a regular basis, such as payment and shipping option.

Screen Shot 2014-08-19 at 11.48.46 am

Sina Weibo grows to 157 million monthly active users 
According to Sina’s Q2 2014 report, the platform has grown to 157 million monthly active users, up by 30 percent in the past 12 months. For daily active users, Sina Weibo has reached 69.7 million. Compared with WeChat, however, Sina Weibo is still far behind WeChat’s massive MAU base of 438 million. WeChat’s dominance may have been strengthened by their recent launch of its first foreign-made game, a WeChat edition of the popular Candy Crush Saga on Android.

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