Here are all of the posts in the ‘News’ category.

We Are Social Asia Tuesday Tuneup #140

by Jolene Siow in News

LinkedIn considers tweaking its censorship policy in China
When it expanded into China this year, LinkedIn adopted the country’s censorship rules. As a result, when a user in China shares a post that is deemed to be in conflict with these rules, the post is blocked not only in China but globally as well. LinkedIn is said to be reconsidering this, so that content that is censored in China can still be viewed by its users worldwide.

Chat App Kakao has launched a mobile payments system
Makers of Korea’s top chat app Kakao Talk  has launched Kakao Pay, a mobile payments solution that’s integrated with its chat app. Kakao Pay lets users virtually store up to 20 credit or debit cards. This service, currently available in Korea on Android phones, will be made available for iOS users in November this year. This could provide a glimpse into how Facebook’s speculated mobile payments service could work.

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Listen, Learn, Earn: Social Listening How-To

by Simon Kemp in News

The massive proliferation of social media in recent years has changed marketers’ ability to understand their audiences.

Even with basic tools, it’s now possible to develop insights into people’s thoughts, motivations and behaviours in ways that were prohibitively difficult or expensive even 10 years ago.

Today’s post explains how you can start taking advantage of these incredible opportunities, and includes a guide to some of the best free tools, and tips on how to get the most out of them.

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Half The World Now Has A Mobile Phone

by Simon Kemp in News

We Are Social 20140903 Global Mobile Stats

The number of unique mobile phone users around the world has just passed 50% of the world’s total population.

The usage figures – provided by GSMA Intelligence – suggest that 100 million more people started using a mobile device since April of this year.

To put those figures in context, that’s more than 750,000 new mobile users every day – or 9 new users every second.

Changing Usage Patterns

Meanwhile, the average mobile user still maintains roughly 2 active mobile contracts, with the total number of active mobile connections almost equal to the number of people living on earth.

The average of 1.97 connections per user indicates a slight drop since April though, when the figure was 1.99.

This fall may in part be fuelled by an increasing move to smartphones; as more people gain access to mobile data plans and start to use ‘chat apps’ like WhatsApp and WeChat, the need to maintain multiple mobile contracts across different networks in order to benefit from cost efficiencies will diminish:

We Are Social - Global Chat App Figures 2014-08-25

Getting Smarter?

On that note, it’s worth noting that smartphone adoption is continuing apace; Ericsson reports that more than one-third of all active mobile contracts now run on smartphones, while smart devices accounted for 65% of the 300 million new handset sold between April and June of this year.

Critically, this 300 million figure – when compared to the growth in overall mobile users outlined above – suggests that many existing mobile users are upgrading to smart devices.

However, more than 4.6 billion mobile connections around the world still run on more basic, ‘feature phone’ handsets.

Connecting On The Go

Despite the continued dominance of feature phones though, the use of data-powered services is becoming more widespread: in the past quarter, Ericsson report that mobile broadband subscriptions exceeded 2.4 billion, while more than 1.5 billion social media users around the world accessed their accounts via mobile devices in the past 30 days:

We Are Social 20140903 Global DIGITAL Stats

For more data on Mobile, Social and Digital usage, see our full range of free reports by clicking here.

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We Are Social Asia Tuesday Tuneup #139

by Melissa Law in News

Twitter confirms upcoming office in Indonesia
Following Facebook’s and Apple’s moves to open offices in Indonesia, Twitter has revealed that it will also be setting up an office there within the next six months. Adam Bain, Twitter’s global president for revenue and partnerships tweeted from Jakarta last week, confirming this announcement.

Indonesia has 20 million active Twitter users and 69 million active Facebook users, proving to be a strong market for social media.

China’s Renren sees drop in active users
The social network once known as ‘China’s Facebook’ recently released its Q2 2014 earnings report, revealing that it now has fewer monthly active users than it had two years ago. Renren‘s drop in active users could be attributed to the rise of Sina Weibo and WeChat in China, which offers a vast array of services including news-reading, online payments, gaming, messaging and more.

‘Ice bucket challenge’ hits Asia
Not sure if you’ve heard, but there’s an ‘ice bucket challenge’ thing happening on Facebook right about now. It looks like it’s going to be the biggest online charity campaign ever, as our data in the Huffington Post shows. The hashtag #icebucketchallenge has received over 4.48m mentions, over 20 times the number seen by #nomakeupselfie. There have been over 2m videos on YouTube, too, including videos from a number of participating brands.

In an infographic by Social Samosa, research shows that India, Thailand and Singapore are the next highest contributors to online buzz around the charity initiative, behind the US and UK. These three Asian countries contributed to a total of 14.7% of online buzz.

Ice Bucket Challenge Stats

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Twitter: A How-To Guide For Brands

by Jolene Siow in News

With myriad social media platforms available to brands, how should marketers choose which ones to be a part of?

More importantly, how do you differentiate what you share on the different platforms?

Today’s post shares 10 essential, practical tips that you can use to get the most out of Twitter, and explains the dos and don’ts of Twitter best practice for brands.

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