Here are all of the posts in the ‘News’ category.
Kakao signs up Tapjoy as the first international ad partner
Kakao, the South Korean company behind Kakao Talk, marks its first deal with a major ad space provider with global operations, Tapjoy, as reported by TNW. This allows Kakao to widen its international roster of advertisers and to bring new opportunities for developers to make money from its fast-growing Kakao Games platform.
The deal with Tapjoy is also one of Kakao’s recent efforts to broaden its influence amidst fierce competition in the Asian chat space. Kakao just recently launched KakaoHome for Android, a FacebookHome-like launcher that puts Kakao at the center of the user experience. Earlier this month, Kakao announced its collaboration with Evernote to integrate note-taking and sharing functionality into the company’s flagship messaging service, KakaoTalk.
Hootsuite Integrates Tencent Weibo
According to the latest press release of the social media management system Hootsuite, it now integrates Tencent Weibo, a popular Chinese microblogging platform.
Via Hootsuite Tencent Weibo, you can:
- Search any keyword in Tencent Weibo
- Information Stream to check your homepage, mentions and your posts and favorite posts
- View retweets and comments of followers and publish your comments
- Customise information, photo and link you want to post
- Multi-account management – select the account you want to use to send written update
Indian Army is now on Facebook
After creating a Twitter account in March, according to Lighthouse Insights, the largest component of India’s Armed force is now on Facebook. The Facebook page ADGPI-Indian Army was launched on 18th of May, 2013 and has already gained a fan presence that is close to the 10k milestone.
The contents being shared in the page ranges from updating fans about the 36th Border Personnel Meeting with China to sharing booklets on Welfare Schemes for soldiers. Along with the Facebook presence, the 15k followers on the Twitter Account of Indian Army have been kept updated on the latest activities that are being carried out by the Indian Army jawans. This has been a positive and very interesting move from the Indian Army since it issued orders last year asking all personnel – both officers and other ranks – on social networking sites and also those who have not joined such sites not to do so in future. The change in perception and the cautious move from the Indian Army shows the intent to adapt to new mediums of communication to reach out to the younger generations.
Sina cuts its loss to $13.2m in Q1 2013
As reported by TNW, Sina, the firm behind China’s famous microblogging platform Sina Weibo, announced improved financial results for Q1 2013 as its net loss reduced to $13.2 million. Sina also operates a successful Internet portal business with an overall net revenue of $126 million up from $106.2 million for the same period in 2012.
Sina is forecasting Q2 2013 net revenue of between $143 million and $147 million and according to statement advertising revenue to be between $117 million and $119 million and non-GAAP non-advertising revenue to be between $26 million and $28 million.
Exposure to car brand tweets increases brand consideration
Research produced by Twitter into 1800 UK Twitter users has found that those exposed to a tweet by an automotive brand are more likely to visit their website, search for an auto-brand or engage in ‘lower-funnel’ activities, including registering for a test drive and locating a dealership. Dividing the participants into three groups: those who had been exposed to at least one automotive brand tweet and two control groups representing the average Twitter user and average internet user, they found that those in the first group were 74% more likely than the average internet user to visit the website of a car brand, 54% more likely to search for one and almost twice as likely to engage in the lower-funnel activities mentioned above.
The most talked-about brands on Facebook
Socialbakers has produced a list of the top-10 brands on Facebook by the ‘people talking about this’ metric, both in the US and on a global scale. Interestingly, New York-based ‘DealDash’ top both categories, despite a much smaller audience than other pages, suggesting that people enjoy talking about low-priced offers to an extent that even Coca Cola and Walmart cannot replicate.
Social media users attempt to perfect their persona online
Social media users seek validation from others and look to attain this through massaging the truth in their online personas, according to research from the Future Foundation. 34% of social media users agree that they hold a “strong desire” for recognition from others, which has led to certain ways of behaving online, including 68% of drinkers admitting to de-tagging themselves from at least one photo. In total, 44% agreed with the statement “I wish I could be more like the person I describe myself as on social media.”
Yahoo to purchase Tumblr for $1.1 billion
As has been rumoured for the last few days, Yahoo is set to purchase Tumblr in a deal worth $1.1 billion, as announced by both parties yesterday. For the full low down on the deal, and what effect it’s likely to have, check out our full blog post on the subject.
Facebook bringing structured updates to mobile
Facebook’s structured updates, which allow users to share how they are feeling or an activity through a set of pre-ordained emoticons, are being rolled out on mobile. Available to some desktop users since January and more widely rolled out in April, the feature is now accessible via m.facebook.com, though not yet on the platform’s iOS or Android apps. Constructing one of the new status updates will look as follows:
Then, once it’s been posted, you’ll see something like the following:
Twitter strikes deals with ESPN and Fox
Twitter is looking to grow its connection with the TV industry through two new deals with ESPN and Fox. The first will see the ESPN host highlight clips of major sporting events within its tweets, an opportunity for both rich content and mutually beneficial advertising opportunities; ESPN will sell ads within the clips and have also agreed to purchase a minimum number of ‘Promoted Products’ from Twitter. Fox, meanwhile, are set to feature show previews, recaps and more.
YouTube introduces new functionality to allow purchase of goods
Google last week announced a new ‘channel gadget’ for consumer goods brands. The plan is to allow users to seamlessly move from watching, say, a video about hair straightening, to looking at featured products, browsing retailers and checking prices and availability, then purchasing the product online. Unilever are set to be the first to use the system, for their TRESemmé haircare range.
The new Google+
Google+ has made a number of updates to its service, specifically in stream, related hashtags, hangouts and photos. The updates to stream are intended to create a more visually immersive experience across all devices, with changes including a multi-column layout, larger photos and animated elements, such as the sharebox bouncing and cards flipping or fading.
Related hashtags look to enhance your ability to enter conversations about the topics you love. So, whenever you write a post about, say, your favourite sports team, Google+ will determine what it’s about and tag it accordingly. The system can then identify and rank conversations and allow you to click on the relevant hashtag for more opportunities to browse related content.
Hangouts have been expanded as stand-alone apps on desktop, iOS and Android for sharing not just live video, but also text and photos. Additional features such as a conversation history and notifications synced across devices attempt to produce a more seamless overall experience.
Finally, photos have been upgraded with four different ‘auto’ features. Assuming permission is granted, Google+ will ‘auto-upload’ your images to the network, preventing them from being left on your phone and ensuring that they’re backed up online. ‘Auto highlight’ helps choose the best images in any given album by emphasising or de-emphasising on a number of factors, from the people and landmarks present to the quality of image or fact that it’s a duplicate. For those photos that aren’t as high quality as others, ‘auto enhance’ will fix things like the light and focus. Finally, there’s a feature called ‘auto awesome’, which looks to automatically create exciting content from the photos you upload. Say you upload in a series of similar photos, for example, Google+ will try to create an animation from them. If you post a few different family portraits, the feature will choose their best smiles and compile this into one image.
Pinterest release new brand-friendly pin
Pinterest have produced a new type of pin, which allows for additional information to be shared beneath the pin when a user clicks on it, with different variations for food, retail and films. The first will include a recipe list, the second a list of purchase locations and the third additional information such as cast, ratings etc. Whilst these pins will currently only link to an initial list of partner sites, they already include big names such as eBay, Etsy, WalMart and Netflix, and the list is certain to continue growing.
Blackberry to launch BBM on iOS and Android
Blackberry are planning to launch their ‘Blackberry Messenger’ (BBM) service on iOS and Android this summer, which will include a “social engagement platform” called ‘BBM Channels’ that is looking to connect users with their favourite brands and celebrities. According to Blackberry, BBM has more than 60 million monthly active users and over 51 million daily, with daily active users spending an average of 1.5 hours a day on the service. Around 10 billion messages are sent via the service each day, suggesting that it will be interesting to see BBM go up against competitors like WhatsApp and WeChat.
Polyvore’s success for indie fashion brands
Fashion social network Polyvore released a mentorship campaign earlier this year, aimed at promoting less well-known designers to a new audience. Judging by their latest results, it seems as though it has been a success. For example, an accessories brand named Meredith Wendell was picked up by Shopbop, a retailer owned by Amazon, with Polyvore continuing to drive 20% of sales. Shoe designer Madison Harding saw overall sales increase by 2,250%, with 70% of traffic through Polyvore. This goes to show the extent to which social engagement can be used to grow indie brands; indeed, Polyvore are planning to make the campaign a yearly affair, with a new set of designers each time.
Facebook bans ‘Social Roulette’
Social Roulette, an application that offers a 1 in 6 chance of deleting a user’s Facebook account, has been banned by the network. The idea of the game is to connect to your Facebook profile and ‘spin the barrel’. 5 out of 6 times this will just post a message on your behalf saying ‘I just played Social Roulette and survived’, but if you’re unlucky (or lucky, depending on how you look at it) the app will delete your entire Facebook presence. Or it would have done. Facebook has removed the application for ‘violating its platform policies’.
We Are Social’s ‘Tweet & Shoot’ campaign with Jo-Wilfried Tsonga
We Are Social has partnered with Jo-Wilfried Tsonga to create a ‘Tweet & Shoot’ campaign for BNP Paribas, sponsors of the French Open for the last 40 years. This Thursday, in the build up to Roland Garros, Tsonga will take on tennis balls fired by a machine in a secret location somewhere in France. However, this isn’t just any tennis machine; the campaign is using brand new technology that fires balls based on encoded hashtags from Twitter. Fans can enter a competition in advance to become one of 40 ‘VIP trainers’, who are guaranteed to have a ball fired and receive a ‘Tweet & Shoot’ tennis ball as a memento. Many others will also see their tweets turned into tennis shots through the system explained below:
Oakley, Sunglass Hut and Shaun White’s ‘Gold Rush’
To celebrate the launch of Oakley’s new Shaun White collection, the sunglass manufacturer has produced a Facebook campaign that encourages users to match a Shaun White quotation with one of their own Facebook pictures. The 5 photos judged by the man himself to best summarise the pictures will win a pair of gold-plated sunglasses.
We Are Social launch #beginwithabulmers
We Are Social have produced a campaign for Bulmers, encouraging the cider brand’s drinkers to share their experiences of starting off a great experience with a Bulmers, in exchange for a number of rewards throughout the summer. This includes a #beginwithabulmers Facebook app, where fans can share their ‘good times that begin with a bottle of Bulmers’ – We Are Social will also be tracking all mentions of the hashtag across Facebook and Twitter, whose volume will contribute to unlockable milestones and prize giveaways. On top of this, digital outdoor displays will display the best entries in real time across the UK, while XFM will produce a guide to what listeners are doing on Friday evening based on the campaign tweets.
Nike ask football fans to put their country first
To celebrate the launch of their first ever England shirt, Nike are producing a campaign called ‘Country First Club Second’. Running through social media, Nike will encourage fans to show pride in the new shirt, to be worn by England for the first time against the Republic of Ireland next Wednesday. The timing is certainly good, as the domestic football season draws to a close to be replaced by a number of International friendlies and World Cup qualifiers and it will be interesting to see if Nike manage to capture a wave of patriotic sentiment. The shirt itself was first shown via Twitter, with England international Jack Wilshere posting:
— Jack Wilshere (@JackWilshere) May 20, 2013
F&F and We Are Social’s ‘Seven Days of Summer’
F&F are promoting the launch of their Summer 2013 range with a ’7 Days of Summer’ campaign, created by We Are Social. Revealing a new trend each day for seven days, F&F are asking fans to upload a photo of their take on the look to Facebook, Twitter or Pinterest, or a video via Vine. One winner from each social channel will be selected to receive a £75 voucher and the best will be featured on the ‘Inspire Me’ section of the F&F site. We Are Social’s own Deola Laniyan said:
This campaign will show off F&F’s summer collection in a lighthearted way that will appeal to fashion fans. F&F is all about making fashion affordable, and we’re looking forward to seeing how imaginative people are in pulling together their looks.
Volvic Juiced produce games for Facebook and digital billboards
We Are Social has produced a Facebook game for Volvic, in which fans attempt to align similar types of fruit in a row, incentivised by prizes including surfing and zorbing sessions. This is being supported by activity on digital billboards in Bluewater shopping centre, where fans can play a game attempting to crush virtual apples. Every player will win a bottle of the drink, whilst some will be selected for other prizes such as Frisbees, Super Soakers and underwater cameras.
Guardian celebrate 1 million followers on Twitter
UK newspaper The Guardian has reached the 1 million follower milestone on Twitterand is celebrating with a #1msides campaign, playing on the idea that there are ’1 million sides to every story’. The newspaper is looking to find out more about its followers by asking them to tweet a picture of where they are with the relevant hashtag. They also posted a Vine of their journey from ‘The Manchester Guardian’ to today:
— The Guardian (@guardian) May 15, 2013
The Guardian are lightyears ahead of their British news rivals on the platform, with even their closest rival, the FT, on 789,000 and no other paper above 300,000. Activities like this are clearly the work of a paper embracing the age of social media.
Discount for tagging on Instagram
The ‘Sweden Calling’ pop up store has offered shoppers a 5% discount for uploading a photo to Instagram using the hashtag #swedencalling, or by checking in on Facebook. The idea displays both the growing importance of Instagram, as well as a nice way for a small business to create a cheap social campaign.
Colin was here
Sky News followers were surprised last week to notice a tweet reading simply ‘Colin was here’. By the time it had been deleted and blamed on a hack, a number of others had managed to get in on the joke:
#Colin was here too
— Comment is free (@commentisfree) May 14, 2013
Colin drinks IRN-BRU.
— New From IRN-BRU (@NewFromIRNBRU) May 14, 2013
Has anyone seen Colin?
— Nando’s (@NandosUK) May 14, 2013
An interesting method of dealing with complaints
‘Amy’s Baking Company’ from Arizona last week gave an absolute masterclass in how not to deal with complaints online. Having featured on an episode of ‘Ramsay’s Kitchen Nightmares’ in which the chef claimed they were beyond help (see clips from the showhere), ABC received a number of complaints on social. They responded in the most vitriolic fashion, including posts like:
Eventually, they released a statement claiming that all of their online presences had been hacked simultaneously, but never fear! They had the FBI on the case.
Their comments, naturally, led to a huge response from trolls, including many coming in from Reddit. The number 1 response to their FBI tweet? This.
Continuing the series on the top Facebook pages for the month of April, here are the reports from the remaining Asian countries.
Pepsi is a new addition to the top 10 brands in the country. This success can be contributed to the Pepsi’s sponsorship at Cricket, Indian Premier League.
Samsung continues to be top performing brand in Korea. It is interesting to see Ted Talks gaining huge popularity in Korea.
SocialBakers has published its latest set of infographics on the Top Facebook Pages for the month of April. The report no longer shows the fan base of the market, however, we are still able to understand what the top brands and top content in the region are. Here are a selection of reports from the Asean countries.
Blackberry continues to be the top Facebook brand, with a strong following of locals on its Blackberry Indonesia page. Intel Indonesia’s content was one of the top performing post for the month of April – a 3.1% engagement rate for such a large page is commendable.
Interesting to note that “Our Mother of Perpetual Help” page is a recent add to the top 10 pages in Philippines due to its recent spik.
The highlight of April in Thailand was the content produced by Pantene that garnered more than 82,000 interactions.
McDonalds Malaysia continues to be the top page in the nation with the largest fan base and providing the top content.
LinkedIn passes 20M users in India, is second largest market behind US
TheNextWeb recently reported that LinkedIn users in India had soared to an impressive milestone of 20 million users. This makes India the second largest market on the platform, only behind the US in terms of registered users. What’s more impressive is the fact that user sign-ups on the professional networking platform has gone up by over 500 percent since November 2009, when the company opened its first office in the market. Currently, India represents half of the 40 million users in Asia Pacific, and 9 percent of its 225 million users worldwide. In other markets across the region, the user bases are comparatively small, but growing as well: there are 4 million users in Australia, 2 million in Indonesia, and 1 million in both Malaysia and the Philippines. Singapore also recently passed 1 million users as well.
There are 18M social media users in Thailand; Instagram users up 163%
According to a recent report by TechInAsia, Thailand’s social media landscape has seen rapid growth this year. Citing a new infographic by ZocialInc, the results indicated that Instagram users had increased by a staggering 163 percent in the last year, to over 600,000 users. While this figure still pales in comparison to Facebook’s 18 million, the social network’s growth also declined to a relatively sluggish rate of 28 percent in the same time period. Social media is growing healthily across other platforms as well: Line has 15 million users, while YouTube has over 5 million and Twitter has about 2 million in the market.
Emerging markets drive Facebook user growth
Facebook continues to gain users at a rapid pace, even after passing 1 billion users last year, and 1.1 billion users last month. eMarketer reports that the growth in user base is being strongly driven by emerging markets across the globe; India, Brazil, Russia, the Middle East and Africa are particularly strong markets in the recent gains for Facebook’s user base worldwide. eMarketer predicts that active users will continue to grow as well, to pass 1 billion active users at some point this year. In terms of regions, Asia-Pacific, the Middle East and Africa, and Latin America are set to contribute the most across the global user base, by growing at a rate of at least 30% during 2013. eMarketer estimates that Facebook will reach 1.26 billion global users in 2014.
WeChat now has 195M monthly active users
WeChat has continued seeing rapid growth this year. Last week, we reported that the chat app had grown to an impressive 190 million monthly active users. Without skipping a beat, it’s grown again to reach 195 million monthly active users. TechInAsia reports that the chat app has increased by about 23% since last quarter, and over 228% in a year. While WeChat’s 300 million registered accounts are predicted to breach 400 million during this month, the increase in WeChat’s monthly actives suggest that WeChat and Whatsapp are quickly becoming neck and neck for this figure (Whatsapp has 200 million monthly active users).
In the US, 90% of mom internet users are on social media
According to a recent report by eMarketer, over 90% of US moms who used the internet were also active social media users as well. Based on a comScore study from March 2013, the results suggested that moms who used social media in 2013 were up by 20% compared to those who did in 2010. The study also indicated that moms in the 18-34 age bracket were the most likely to use social media, but also the demographic that spent the most time on them. In fact, young mothers spent the most time on Facebook, even compared to the general population. While time spent on Facebook was 24 percent higher on desktop, the combined differece of desktop and mobile Facebook usage suggested that “young moms spent 260 perent more time than the average user.” US moms were also more likely to spend more time on other platforms across social media as well. 77 percent of US moms were on YouTube, compared to 61 percent of the total internet users in the country. 27 percent of US moms were on Instagram, while only 15 percent of the general internet population were using the platform.
Alibaba invests $294M in China’s top online mapping company AutoNavi
Two weeks after taking an 18 percent stake in Sina Weibo, China’s biggest e-commerce company has announced another investment of $294 million in AutoNavi. This investment will take up 28 percent shares of the company. AutoNavi is China’s top online mapping company, beating search giant Baidu and even Google Maps in terms of mobile maps market share in China. As an industry leader, AutoNavi seems to be a perfect partner for Alibaba in seeking opportunities to explore and develop new location-based e-commerce services. It is also clear that this deal will give Alibaba access to a huge pool of consumer behavior data based on location. With Alibaba’s acquisition of the social music service Xiami last year and their more recent stake in Sina Weibo and AutoNavi, Alibaba has quickly become equipped with big social data and strategic alliances to explore a new kind of e-commerce service—one that will integrate three big things: social, mobile and location. It will be interesting to see what kind of revolutionized services Alibaba will bring out to the market in the future.
In Japan, politicians leverage Line to deepen ties with supporters
The importance of mobile messaging apps is growing. Many brands already know it and try to leverage the increasing impact of mobile messaging app to engage with their consumers. Politicians in Japan are no exception to this recent trend. According to Japan-based mobile messaging app Line, ten political parties in Japan have opened official accounts on the app. This was after the ban on the use of internet-based mediums for election campaigns (including social networks and blogs) was lifted. Line provides politicians an opportunity to engage with their supporters more directly and actively, by allowing users to opt-in to receive message from political parties, as well as leave feedback and comments on their accounts. Will this impact on the way politicians in Japan communicate with public?
IGAWorks joins KakaoTalk to increase game releases and app traffic
Korea-based mobile messaging app Kakaotalk has announced a partnership with IGAWorks, the local in-Game advertisement provider. The partnership will involve integrating IGAWorks’ adPOPcorn into Kakaotalk that will provide “in-game and in-app incentivized offers, as well as pop-up adverts that link through to social and mobile media channels.” This collaboration is intended to strengthen Kakaotalk’s video game offerings—features that have contributed to distinguishing Kakaotalk from other mobile chat apps. By allowing all game developers on Kakaotalk to access adPOPcorn, Kakaotalk is looking to create a new channel of income for video game developers and publishers. The goal is to encourage more game releases which will drive more user traffic to the app. This also reflects KakaoTalk’s desire to attract more brands as well, to tap into Kakaotalk as a mobile advertising platform.
QQ gets makeover to look like WeChat; new look upsets users
Tencent’s drastic revamp on QQ has led the chat service to resemble China’s most popular mobile chat app, WeChat. This makeover has brought out a large number of angry users. According to Techinasia, nearly 95% of people who left reviews on the newly updated QQ app have given it the lowest star rating. By contrast, the previous version of the app mostly received five-star feedback. The new look of QQ app, ungracefully called “second hand WeChat” by disgruntled users, has taken on less of a traditional IM user interface, and this is the root of most of the discontent. An indicator light that used to appear beside user contacts’ names allowing users to indicate the online or offline status of users has been taken out of the app, despite the fact that most of users found the function to be useful. In addition, the new style of chat window inspired by WeChat seems a waste of space for those who prefer QQ app as a “fast-paced conversation in one window.” Users have already expressed their stance against the new look of QQ, requiring Tencent to bring previous IM-like features back. We will wait to see how Tencent will react.
Japan’s Quan-inc partner with AIS to roll out sticker maker app “AIS myStickerShop”
Japan based mobile application maker Quan-inc has partnered with AIS, Thailand’s top mobile network operator. Quan-inc is well known for developing Lounge - a mobile messaging app with unique features of collaborative drawing and message decoration. The partnership is intended to release an app called “AIS myStickerShop”. The app allows users to create their own stickers for their mobile messaging apps. Currently, only Android users can enjoy the service. iOS users will have to wait a while for an iOS version to come out later this month. Quan Inc’s partnership with AIS could be indicative of a desire to expand their presence in Southeast Asia, as the deal with AIS may open up an opportunity to launch future apps for Singtel, Singapore’s top mobile network operator and a stakeholder in AIS.
Research by Socialbakers has revealed that 50% of the reach of a Facebook page’s posts occurs in the first half hour, and 80% in the first 3 hours. The below chart, based on a sample of 1,000 posts, displays the real-time minute-by-minute increase in reach.
Time spent on Google+ far behind Facebook
Google+ users spent an average of 6 minutes 47 seconds on the network during March, a far cry from the 6 hour 44 minute average on rival platform Facebook. Whilst this does represent growth from the 3.3 minutes spent in February 2012, in contrast to Facebook’s dip from 7 hours 9 minutes in March 2012, the rate at which G+ is catching up can be, by these figures at least, dismissed as negligible. Figures reported by Nielsen also revealed 20 million unique US users of the G+ Android and iPhone apps, a 238% increase from March 2012 and 28 million desktop users, up 63% in the same period. However, there is likely to be some crossover between the two groups. In fact, accusations have come in that Google+ is essentially a ‘desolate wasteland’, based on the activity of the top 100 global brands. According to research by Millward Brown, 40% of these posted to Google+ either infrequently or not at all, with 17 (including Nike and Pepsi) not having posted anything for over a week. McDonald’s, as shown below, have never had a single post.
How many Vines are shared
Research has been produced into how many branded Vines are shared to celebrate the app turning 100 days old. They discovered that branded Vines are shared 4x as often as branded online videos and, of the top 100 most shared, 4% of Vines were branded, compared to 1% of online videos. In total, 5 Vines are shared per second; more of these come during the weekend than the rest of the week combined. Time-wise, Vine frequency peaks from 10am-11am Eastern Time.
75% of top US retailers and restaurants are on Foursquare
Three quarters of the US top 100 retailers and top 100 restaurants are now on Foursquare, of which a full list can be found here. As for smaller businesses, over 1 million businesses have been claimed, but this includes some chain stores; only 17% have ever tried a promotion with the network. Larger businesses are seeing a positive effect from their campaigns; Bloomin’ Brands had 678 users redeem an offer for Outback stores in Richmond, VA, which gave a free appetiser for every second check in. Karen Soots, VP of media services at Bloomin’ Brands, praised the campaign’s effect, saying that if they were to do that nationwide at many restaurants over three weeks, it’s “millions of dollars in incremental revenue”.
Littlewoods collection to be sold in Facebook Newsfeed
Fashion retailer Littlewoods will be selling their latest collection within the Facebook Newsfeed. Using a system called SeeitShopit, which allows full collections to appear within a single post, it will enable fans to browse, share and purchase items from Myleene Klass’s new swimwear collection. They have since posted further ‘SeeitShopits’ about their summer collection, as shown below:
Target launch deals with Facebook
Retailer Target has produced a set of offers, which will automatically generate Facebook posts when claimed, unless the user turns this feature off. Starting with around 700 discount offers and expected to grow to 1,000, the campaign is set to be hosted on a Target website called ‘Cartwheel’. Users can claim a deal at any point, producing a unique barcode that tracks every offer they claim. This barcode is then scanned at checkout. Cartwheel works seamlessly with mobile, meaning that a discount can be claimed at any point in the process, even as you’re walking towards the checkout.
AA’s first class lounge open to those with high Klout scores
American Airlines have decided to open their ‘Admirals Club’ lounges free of charge to those with high Klout scores, regardless of whether they’re due to fly with AA. Anyone with a score of over 55 will qualify for a free one-day pass in any one of 40 airports and can take advantage of the benefits including free WiFi and beer. The campaign hopes that these people will then tweet or post to Facebook expressing their gratitude, though this is not a requirement of claiming the offer.
This week, in weird app news… introducing ‘TweetPee’, a nappy sensor plus Twitter alert that tells parents when their baby needs changing. The campaign from Brazil also allows parents to keep track of the number of Huggies they’ve used and even order online when they’re running low. The campaign is certainly a fun and innovative one – we wonder how many parents will be hooking their children’s nappies up to Twitter.
Coke zero’s #motherpiece campaign for forgetful children
Yesterday marked Mother’s Day in many countries across the world, the day of the year that celebrates children forgetting to get their mums anything. Coke Zero to the rescue! They targeted absent-minded children (particularly boys, for some reason) and asked them to tweet their best excuses with the hashtag #motherpieces, pushing the campaign through a set of promoted tweets. The best entries were then selected to send in a personal photo, with 10 classically-trained painters on hand to create a ‘motherpiece’ of the winner. If they sent in their home address, they’d also receive a framed copy. Mother’s Day salvaged.
They’ve remixed much of the info we shared in our recent report on Vietnam’s online ecosystem, but they’ve translated it all into Vietnamese, and they’ve added some great new stats and insights into the mix too:
We’re big fans of remixed content, so let us know if you’ve made one too, or if you spot any others you think we should feature.
WeChat now has 190M monthly active users
WeChat is a giant amongst chat apps. It has a user base of over 300 million users with projections that it will surpass 400 million in a few weeks. So it comes as no surprise that WeChat has reached 190 million monthly active users. As noted by TechInAsia, this number suggests that WeChat is closing in on Whatsapp territory, which has 200 million monthly active users according to the most recent data. On the other hand, an overwhelming majority of WeChat users are based in China, whereas Whatsapp–and even other Asian chat apps like Line–enjoy greater success on an international level. Nonetheless, WeChat has experienced growth at breakneck speeds in the last two years, an incredible accomplishment as illustrated in the graph below.
70% of brand engagement on Pinterest is user-generated
Mashable cited a recent study by Digitas and Curalate and found that 70% of brand engagement on Pinterest is generated by users as opposed to brands. The disparity between brand- and user-generated content is much larger for some industry categories. With brands in the fashion industry, for example, only 18% of content engagement comes from the brands, while 82% comes from the community. Similarly, 75% of content engagement for the automotive industry came directly from the users. By contrast, the study found that brands in the electronics industry were split more evenly, between user-driven and brand-driven engagement; while 47% of content engagement came from brands, 53% came from the community. Ultimately, these findings indicate that there is massive potential for brands to join the conversations and direct engagement on the platform.
In India, PC users watch 3.7 billion online videos per month
According to TheNextWeb, 54 million PC-based internet users in India watched videos online in March 2013. This number has increased from 32 million in March 2011, indicating a rise of 69% over the last two years. Equally significant is the growth in the total number of videos watched each month; the figures have risen from 1.8 billion in 2011 to 3.7 billion last month. It is interesting to note that the top two platforms for video consumption are social to some degree; Youtube and Google sites ranked first with 31.5 million video viewers, while Facebook came in second with 18.6 million. When it comes to the average time spent on video consumption, DailyMotion outranks Facebook’s 21.9 minutes by a significant margin, with 59.6 minutes spent on average.
Google+ has 359M users, ousts Twitter as second largest social network
A recent report by Business Insider details the recent growth of Google+. Citing new data released by GlobalWebIndex, the findings suggest that Google+ is growing at a rate that may ultimately oust Twitter as the runner-up for largest social network (with Facebook and its 1.1 billion users remaining at the helm). Google+ currently has a staggering 359 million active users. This is up by 33 percent from June 2012, when they had 269 million active users. Twitter is growing at a faster rate, however, as it experienced a 44 percent increase during same timeframe, from 206 million users to 297 million users today.
Chat app Zalo has 2M users, plans for 5M soon
While well-known Asian chat apps like WeChat have continued to gather a massive following, this trend has also been demonstrated as strong in other Asian markets. According to TechInAsia, Vietnamese chat app has passed 2 million users, and has stated plans to reach 5 million in the near future. With 10 million smartphone users in the market, 5 million seems like a lofty goal at first glance. Vietnam is currently at the threshold of rapid mobile growth, however, and given Zalo’s recent uptake in growth, 5 million may not be such a stretch after all.
[Bonus Fact] Chat app to cash cow: Line revenue is up by 92% this year
The Japanese chat app Line has recently revealed that its first quarter revenue for 2013 was 5.82 billion yen (71.1 million SGD), The company’s revenue for the fourth quarter of 2012 stood at 3.03 billion yen (37 million SGD), indicating a staggering 92% increase on Q4 2012. The results were retrieved by TheNextWeb, as shown in the graph below:
Roughly half of these earnings come from in-app payments and social gaming features–components of the chat app that have been heavily developed in recent months. In particular, Line’s gaming feature reached the milestone of 100 million downloads earlier this year. Stickers raked in 1.7 billion yen (20.8 million SGD), or about 30% of the revenue for Q1 2013. Ultimately, these numbers suggest that there is serious potential when it comes to the monetization of chat apps.
The only constant is change, and that’s all the more evident in the social media landscape.
But beyond these platform trends, what does the future of social media look like?
That was the topic of my presentation at The Internet Show 2013 last week, where I shared We Are Social’s ‘provocations’ on the key things that will, or should, define and shape the future of our social and digital world in the months to come.
You’ll find my full presentation in the SlideShare deck embedded above, but here’s a quick summary of what our provocations are all about:
01. Simultaneous Social Transmedia Experiences (That’s a mouthful!)
The phenomenon of ‘second screen’ and the user’s ability to multitask across devices simultaneously present an opportunity for brands to create interconnected experiences, where a brand’s story is told across various mediums. The prologue could start on television through a commercial, carry the story into a digital destination, before letting the audience take ownership and contribute to the storytelling through social networks.
02. Communities vs. Platforms
The network effect has taught us that people go where their friends are and where the action is. Case in point, MySpace. They came, they left, and they’re trickling in again. Brands should create communities around their audiences’ shared passions, not around platforms. We’ve said it before, it’s about social – people and the relationships or interactions they have with others; not necessarily about the media. For MySpace, it’s rebranded itself as a community of music lovers. Just so happens it’s a platform in itself too.
03. Mobile Life vs. Mobile Phone
The devices in our pockets and our bags, which we carry about everywhere and keep by our side at all times, are the ‘most important’ medium to us. In the 50s, it was the TV. Mobile was a big topic in 2012, and similarly, if you’re not thinking about mobile as part of your bigger communications strategy, you’re missing out on capturing your audience’s attention as they’re on the go. Beyond creating mobile-optimised platforms, it’s also about understanding your audience’s mobile habits.
04. Content Tapas
Let’s admit it, not everyone can pull off a Gangnam Style, or Grumpy Cat. Everyone wants a piece of ‘viral’ action, but epic content isn’t the only way to engage people. What brands can work towards is creating ‘content snacks’ – bite-sized, easily digestible, unknowingly addictive – and leverage the window of opportunity in the moments ‘in-between’ when people can consume these while on the go. Refer to 03.
05. Commitments, not Campaigns
Many brands still use social media to run short-term campaigns in bursts and spurts. There’s a greater opportunity in forging enduring relationships with your audience through committed, consistent interactions. Like with any relationship, it could have started off with a pick up line, and sweetened with one-off celebrations throughout the year, but there is also the everyday conversations that allow you to understand each other better.
06. Socially Interactive Customer Service
People demand for and expect customer service whenever they want it. Brands can’t expect to get away with posting “Only open 9.00am – 5.00pm” on their Facebook page or Twitter account, especially when actions are dramatically amplified on social media and there’s no opening hours for that. There’s no reason why brands can’t extend their extensive CRM system online, in real-time, to cater to online customers. Brands already doing so with dedicated customer service accounts on social include Best Buy’s TwelpForce and e-retailer ASOS.
07. Social Buying
People struggle with the plethora of brands and choices available to them, and often look to reviews and friends’ recommendations for help. Social recommendations will become the key driver of referrals that brands have to facilitate, in order to leverage word-of-mouth, and peer-to-peer recommendations.
08. Social Sharing as Currency
I personally love services like ‘Pay with a Tweet’. With services such as these and bitcoin, the power to valuate what a piece of content or item is worth lies in the consumer’s hand. By incentivising social sharing, the brand gets a social stamp of approval from the consumers, which is a more credible form of endorsement.
09. Social Inside
Rather than just being a brand that does social, be a brand that is social. There’s no better way to do so than inculcating this attitude within the organisation, and facilitate collaboration via social networking. Platforms like Yammer, Facebook Groups and LinkedIn Groups already exist. You’ll have succeeded when your employees become ambassadors of the brand on their own social networks.
10. Crisis and Opportunity Management
Events and news spread like wildfire through social media. Apart from mapping out a comprehensive social media crisis plan, brands can do more by monitoring real-time activity to react to or assert their stand on certain current events or news. This could help reinforce the brand’s mission or association. Brands like Oreo during the Superbowl blackout, or Google setting its Person Finder page during the recent Boston Marathon incident, are examples to draw from.
Which ones do you think will be the biggest priorities? Did we miss any? We’d love to hear your thoughts – let us know in the comments.