Here are all of the posts in the ‘News’ category.
BBC news available on the messaging app Line
Users can now read the BBC news using messaging app Line. According to Line, the official BBC account (@BBCnews) has over 151,000 followers from 11 countries – Australia, Spain, Germany, Italy, France, India, the Philippines, Singapore, Malaysia, Hong Kong and the United States. The service is currently only available in English; however, local language capabilities are expected to launch after a similar experiment with WeChat and WhatsApp proved successful in India. In response to the launch of the BBC account on the Line, Akira Morikawa, the CEO of LINE Corporation described it as “just the beginning of further expansion to the infrastructure of the global services.” With messaging apps getting involved in news distribution, we’ll soon see what kind of impact it has on traditional news media.
Kakao Corp to launch own local news services
South Korea’s top mobile messenger service provider, Kakao Corp, announced a plan to launch its own local news services. Kakao has allegedly been exploring its partnership with local news providers for the new content distribution channel, to be launched later this year. A test version will be available for all users by the end of September. Details on what type of content will be involved has not been revealed yet, but will include news stories from major media outlets, as well as other stories from social networking services. The company says the app will show selected news articles based on the users’ interests, allowing them to share the content with their social networks. Kakao’s new service is expected to challenge Naver, South Korea’s dominant portal service with nearly 80% market share. It will be interesting to see how Naver reacts to the competition with Kakao in the battle over the local news market.
Line has 30 million users in Indonesia
Line recently announced that it has topped 490 million registered users. As one of the biggest chat app giants in Asia, Line claims a strong fan base in Southeast Asia, along with some Spanish-speaking countries. Despite their size, the company had previously kept quiet about market-specific numbers in key markets like Taiwan, Thailand, and Japan. So now, our curiosity is finally satisfied as their announcement details the size of their registered user base in the key markets.
The country breakdowns are as follows:
Global: over 490 million registered users
Japan: over 52 million registered users
Indonesia: 30 million
Thailand: 27 million
India: 18 million
Spain: 18 million
Taiwan: 17 million
Mexico: 15 million
Korea: 14 million
Malaysia: 10 million
USA: 10 million
Colombia: 11 million
It is important to note that Indonesia’s Line penetration has led the country to become the second biggest in terms of Line users outside of its native Japan. The country has increased by 10 million registered users since April. This is followed by Thailand, which now has 27 million registered users.
Brands in China on WeChat
As WeChat continues to get more and more popular worldwide, more brands have started to think about how to use WeChat as a platform to engage with Chinese consumers.
As one of the global chat app giants, WeChat has 438 million active users, which illustrates significant potential for brands to reach consumers in China. This platform not only brings opportunity for Chinese brands, but also for foreign brands that want to reach out to Chinese customers. WeChat has been used by more than two million bloggers, media outlets, celebrities, small medium enterprises and major brands to reach out to people. In particular, fashion brands in China are doing extremely well in WeChat, as they have worked hard to cultivate a dedicated follower base on the platform.
LinkedIn considers tweaking its censorship policy in China
When it expanded into China this year, LinkedIn adopted the country’s censorship rules. As a result, when a user in China shares a post that is deemed to be in conflict with these rules, the post is blocked not only in China but globally as well. LinkedIn is said to be reconsidering this, so that content that is censored in China can still be viewed by its users worldwide.
Chat App Kakao has launched a mobile payments system
Makers of Korea’s top chat app Kakao Talk has launched Kakao Pay, a mobile payments solution that’s integrated with its chat app. Kakao Pay lets users virtually store up to 20 credit or debit cards. This service, currently available in Korea on Android phones, will be made available for iOS users in November this year. This could provide a glimpse into how Facebook’s speculated mobile payments service could work.
The massive proliferation of social media in recent years has changed marketers’ ability to understand their audiences.
Even with basic tools, it’s now possible to develop insights into people’s thoughts, motivations and behaviours in ways that were prohibitively difficult or expensive even 10 years ago.
Today’s post explains how you can start taking advantage of these incredible opportunities, and includes a guide to some of the best free tools, and tips on how to get the most out of them.
The number of unique mobile phone users around the world has just passed 50% of the world’s total population.
The usage figures – provided by GSMA Intelligence – suggest that 100 million more people started using a mobile device since April of this year.
To put those figures in context, that’s more than 750,000 new mobile users every day – or 9 new users every second.
Changing Usage Patterns
Meanwhile, the average mobile user still maintains roughly 2 active mobile contracts, with the total number of active mobile connections almost equal to the number of people living on earth.
The average of 1.97 connections per user indicates a slight drop since April though, when the figure was 1.99.
This fall may in part be fuelled by an increasing move to smartphones; as more people gain access to mobile data plans and start to use ‘chat apps’ like WhatsApp and WeChat, the need to maintain multiple mobile contracts across different networks in order to benefit from cost efficiencies will diminish:
On that note, it’s worth noting that smartphone adoption is continuing apace; Ericsson reports that more than one-third of all active mobile contracts now run on smartphones, while smart devices accounted for 65% of the 300 million new handset sold between April and June of this year.
Critically, this 300 million figure – when compared to the growth in overall mobile users outlined above – suggests that many existing mobile users are upgrading to smart devices.
However, more than 4.6 billion mobile connections around the world still run on more basic, ‘feature phone’ handsets.
Connecting On The Go
Despite the continued dominance of feature phones though, the use of data-powered services is becoming more widespread: in the past quarter, Ericsson report that mobile broadband subscriptions exceeded 2.4 billion, while more than 1.5 billion social media users around the world accessed their accounts via mobile devices in the past 30 days:
For more data on Mobile, Social and Digital usage, see our full range of free reports by clicking here.