Here are all of the posts in the ‘News’ category.

Building A Purposeful Brand

by Simon Kemp in News

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As part of our ongoing work on #ProjectReconnect with the WFA, we recently explored the premise that all brands today must be ‘purposeful’. They’ve been kind enough to let us share our findings here too.

Purposeful Brands

In today’s competitive world, a great product is no longer enough for a brand to succeed.

A great product is still critical of course; no-one would willingly buy a bad product twice.

But as functional performance differences between companies’ offerings become ever more marginal, people increasingly rely on more intangible, emotional factors to inform and guide their choices.

As a result, the rules of the marketing ‘beauty pageant’ have changed. Today, brands can no longer rely on good looks alone; they need depth and soul too.

Above all, they need a higher-order ‘purpose’.

But what does a ‘brand purpose’ look like?  Read the rest of this entry »

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We Are Social Asia Tuesday Tuneup #153

by Ji Eun Kim in News

YouTube offers offline playback for India, Indonesia and Philippines 
The latest update from YouTube’s Android app allows users in India, Indonesia and Philippines to watch videos offline. The update aims to provide a buffer-free video experience for those without high-speed mobile data access. YouTube videos can be saved to users’ devices and played from an offline mode of the app without an internet connection for up to 48 hours.

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Viber launched Viber games
Chat app Viber has rolled out Viber games, which allow users to play games into the app using their Viber ID. The launch lineup includes games similar to ‘Candy Crush Saga’ as well as a bubble shooter game. It seems Viber is trying to replicate the success of its counterparts, Line and WeChat, who have been successful in generating huge revenue from in-app games. It will be interesting to see how Viber’s new strategy will impact the landscape of chat apps.

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Read the rest of this entry »

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The Multi-Screen Opportunity

by Simon Kemp in News

Last week, I joined the wonderful PromaxBDA team in Singapore to present a session on ‘The Multi-screen Opportunity’.

My presentation brought together some of the key principles from areas like ‘second screening‘ and social TV, but the concepts we explored are applicable to content in all media channels, not just TV.

You can read the full presentation in the SlideShare embed above, but here are the key themes to get you started: Read the rest of this entry »

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More Mobile Connections Than People

by Simon Kemp in News

This month’s Digital Statshot – the third in We Are Social‘s on-going series – brings another set of impressive numbers for Social, Digital and Mobile around the world.

Mobile

This month’s key headline relates to mobile, with GSMA Intelligence reporting that the number of active mobile subscriptions now exceeds the total world population.

The site reports that there are now 7.324 billion active mobile subscriptions around the world, which is 44 million more than the total world population as reported by Worldometers.

We Are Social 20141211 Mobile Connections vs People Dec 2014

However, it’s worth remembering that the average mobile user still maintains 2 active subscriptions, and at 3.636 billion unique users, global mobile penetration still sits at just 50%.

The active subscription datapoint still has significant importance to marketers though, reflecting the increasing importance of mobile devices in people’s lives all over the world.

The continued growth may also reflect a diversification of our ‘device portfolios’, with people adopting a variety of devices including smartphones, feature phones, tablets, and other mobile-connected devices.

Indeed, Ericsson reports that smartphones now account for 38% of all connected devices, with 2.7 billion smartphones connected around the world.

Another interesting stat in Ericsson’s November Mobility Report is the growth in mobile broadband subscriptions around the world, which now stand at 2.9 billion.

However, Ericsson also reports that 80% of the world’s mobile subscribers are still GSM only, so there’s still plenty of room for growth in faster mobile connections.

Social

This month’s big headline in social is the huge jump in Instagram’s reported monthly active users: the world’s favourite photo-sharing platform now claims 300 million active users, up 50% from their previously reported MAU figure from just a few months ago.

This puts Instagram in joint 8th position on the global rankings, on par with Skype, and now ahead of Twitter’s 284 million active users:

We Are Social 20141211 Global Social Platform Users Dec 2014

However, we’ve significantly revised our numbers for LinkedIn following the company’s recent earnings report. This is the first time that we’ve seen the company make such a clear distinction between active users and ‘members’, as LinkedIn refers to its total registered user base.

LinkedIn reports that it has 90 million unique users per month from a base of 332 million – far fewer than the 186 million that we reported in our previous statshot.

There are now 2.06 billion active social media users around the world, with 82% of these accessing via mobile devices each month.

Internet

Global internet users continue to grow at a steady rate, with InternetLiveStats reporting 3.025 billion active users around the world.

Looking for country-specific figures? Our regional reports contain stats and data points for over 100 countries around the world, and have already been viewed more than 1.6 million times in 2014 – read and download them all here.

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We Are Hiring!

by Don Anderson in News

We Are Social Singapore is expanding, and we’re looking for highly charged and committed social media and communications specialists to join our movement.

If you live and breathe social thinking, have a proven digital, PR or marketing agency background and are keen to work with many of the world’s top brands, we would like to hear from you today.

Our Singapore office is currently seeking an experienced Account Manager and Senior Account Executive. Details follow below for these roles.

To apply, please send us an email with your full name, contact details and a copy of your updated resume to gs.laicoseraewnull@maetehtnioj.

Account Manager (Singapore)
As an Account Manager, we look to you to proactively help your Account Director to manage both your teams and your clients to deliver the best solutions that We Are Social can offer.  Your role is focused upon day-to-day delivery – you will manage the day-to-day demands of your clients and it is your responsibility to ensure that your tasks are completed within given timelines, to budgets and to the exceptionally high standard expected from our clients.

Some of your key duties will include:

  • Management of day-to-day client activities
  • Project status and other reporting to We Are Social and client teams
  • Overseeing brand social profile management
  • Ensuring that all activity follows sign off processes and meets required deadlines
  • Assisting with or leading client proposal development
  • Project management
  • Working closely with and driving collaboration with creative, strategy and research and insights teams

Qualifications and Experience

  • Minimum 3-5 years work experience in an advertising, PR, or digital marketing agency or similar field
  • Well-versed in and committed to producing leading-edge social media communications and content
  • Excellent written English communication and presentation skills. Additional languages a benefit.
  • Ability to work independently on a project or in a collaborative team environment
  • Must have outstanding organisational skills and the ability to handle multiple projects simultaneously while working under pressure of deadlines
  • Demonstrated critical thinking and problem solving abilities
  • Bachelor’s degree in advertising, marketing, graphics, web development communications, English or related area.

Senior Account Executive (Singapore)
Your role is focused upon day-to-day delivery and your Account Manager will help you to manage your tasks and priorities, although we do expect you to take responsibility here too. You need to be conducting business in an effective manner with attention to detail and accuracy in all communication either internal or external.

Some of your key duties will include:

  • Social media channel management, including Facebook account moderation
  • Weekly coverage reports
  • Assisting in planning and executing blogger outreach
  • Assisting with client proposal development and project execution
  • Research and insight on client pitches
  • Collaborating with creative, strategy and research and insights teams

Qualifications and Experience

  • 2-3 years work experience in an advertising, PR, or digital marketing agency or similar field
  • Well-versed in and committed to producing leading-edge social media communications and content
  • Excellent written English communication and presentation skills. Additional languages a benefit.
  • Ability to work independently on a project or in a collaborative team environment
  • Must have outstanding organisational skills and the ability to handle multiple projects simultaneously while working under pressure of deadlines
  • Bachelor’s degree in advertising, marketing, graphics, web development, communications, English or related area.

 

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