Here are all of the posts tagged ‘advertising’.

We Are Social Asia Tuesday Tune-Up #194

by Andy Feng in News

Mixed reactions to terrorism tweets by Call of Duty in Singapore 
This isn’t quite the case of a PR stunt gone completely wrong, but it wouldn’t be a far cry to say that video game developer Call of Duty may have lost a few fans because of its latest Twitter campaign in Singapore.

The video game developer came under intense fire after tweeting a series of “War Of The World” style tweets describing key locations in Singapore coming under attack.
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Some called it offensive, others said it was done in bad taste.

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However, there were some who responded positively.

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The Twitter campaign was built to stir anticipation ahead of the release for Call of Duty: Black Ops III, which is set in Singapore in 2065. The Call of Duty team has decided to keep the original tweets, asserting that they were purely promotional.

Meet Digital Green, the Youtube for rural India and Sub-Saharan Africa
Guess what Facebook? You’re not the only one in the business of connecting developing nations with the rest of the world.


Digital Green is a New Delhi-based non-governmental organisation that works with other NGOs and development boards to bring video technology and sharing to rural communities in India and Sub-Saharan Africa. They are taught to record their own videos, which they then use to share and learn about issues like agriculture, health practices, nutrition and social issues. Village leaders then organise community events where these videos are screened and shared with their local communities.

Digital Green currently works with around 600,000 individuals across 5,000 villages in India. 85 percent of these people are women. The site currently has over 330 video collections, with some holding up to 20 videos.

Instagram blames Apple for anti-nudity stance
The finger pointing has begun. Following the blowup over the recent #FreeTheNipple campaign, Instagram is blaming Apple for their strict anti-nudity stance to pull down posts showing women’s nipples. Instagram has complained that their age ratings are restrictive, and this was set by Apple, not the Instagram team.

While photographs of women’s nipples of women were deleted, the men’s were not, igniting an online outrage. A handful of celebrities threw their support behind the campaign, with some even posting topless photos of themselves.

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The Disruption of Interruption

by Simon Kemp in News

A couple of weeks ago, I presented at the International Advertising Association‘s What’s Coming Next conference, joining a stellar line-up of speakers that included Bollywood superstar, Shah Rukh Khan, cricketing legend, Sachin Tendulkar, and the renowned yogi, Sadhguru.

The topic of my session was ‘The Disruption of Interruption‘*, and as you’ll see in the SlideShare embed of my presentation above, I explored a variety of ways in which social media is changing our understanding of – and approaches to – advertising.

As I stressed in my presentation though, it’s critical to acknowledge that social media will not ‘kill’ advertising.

In fact, social media may well be one of advertising’s greatest saviours, because the insights that marketers and agencies can gain from activities such as social listening enable us to redefine our approach to creating and distributing brand communications.

You can read through the full presentation on SlideShare (and download the full deck here), but read on for a quick summary of the key points.

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We Are Social Asia Tuesday Tuneup #184

by Andy Feng in News
Another Nail in the Coffin for Flash
Mozilla Firefox users, if you realise your browser has been acting up of late, it may be because Firefox has disabled Adobe Flash from its web browser. This means that rich content, and animation (i.e., web banners) will cease to function.
Steve Jobs, the Founder of Apple and thought leader for innovation, had long predicted the demise of Flash with the emergence of mobile devices, “…the mobile era is about low power devices, touch interfaces and open web standards — all areas where Flash falls short.”
Firefox has taken similar steps to what Google did recently after it announced that it would pause Flash animation to prolong battery life. In addition, Adobe, the parent of Flash, suffered a huge blow after YouTube switched to HTML 5 on all browsers.
Alex Stamos, Chief of Security for Facebook rightly tweeted recently that “It is time for Adobe to announce the end- of-life date for Flash.
Goodbye Google+. Or so it seems?
After 8 years in Google, Vic Gundotra announced that he would be leaving the company, leaving the internet rife with speculation on where his departure will leave Google+ which is his pet project.
A Google representative has responded to the rumors, citing that there is a team which will continue to build great user experiences across Google+, Hangouts and Photos. Also, the Google Hangouts team will be moving to Android. Basically, talent will be shifting away from the Google+ department and toward Android as a platform.
That being said, there are a ton of really interesting things going on in Google+ like its efforts in imaging. Having the photos team integrate the technologies backing Google+ photos tightly into the Android camera product, for instance, could be a net win for Android users.
Coming Soon… WhatsApp Urduwhatsapp pic
With mobile penetration rates increasing at a steady pace, WhatsApp has literally replaced SMS.
Although there is a roman Urdu keyboard, a dedicated Urdu version of WhatsApp could be a welcoming sign for people who don’t know English.
The help of volunteer translators also proved that there is love for the language, making Urdu the 18th language in which WhatsApp for Android has been fully translated.
This could increase Whatsapp’s market share, not that they need to with their massive take up rate globally. Perhaps, this is really goodbye for SMS.

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We Are Social Asia Tuesday Tuneup #183

by Tan Xing Long in News
What the Fork?: Introducing China’s new social media app

The app is as irreverent as it sounds. It’s been described as “Instagram blended with WeChat and Line stickers”, and it’s just launched in China.

Users of “Fork” get to edit photos with all sorts of outrageous, anarchic stickers to desired comic effect. It’s weird, rebellious, quirky, and of course like any good social media tool, you get to share these photos with your friends. Score.






India will have 500 million Internet users by 2017: new report

IAMAI-KPMG estimates a total of 500 million Internet users in India by 2017, up from 350 million currently. They’re attributing the jump to cheaper smartphones and more 2G subscriptions boosting Internet usage rates in the country.

Interestingly, even though India has the second highest number of Internet users in the world (after China), online penetration rate is still at 19 per cent.

Twitter removes background wallpaper from users home pages

No official reason was given for this.

Some are suggesting that this was done so Twitter would have more control of their ad display experience. For instance, if a company wanted to do a full homepage advert on Twitter, it would be able to do so now. Twitter backgrounds are currently completely blank, with “a very slight hint of blue”.

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We Are Social Asia Tuesday TuneUp #110

by Melissa Law in News

Twitter increases focus on Asia
In an effort to increase global engagement and revenues, the newly-listed social media company has gone on an aggressive hiring spree in Asia. The company has reportedly staffed five key marketing and communications positions in the last two months, and is said to be currently hiring for more than 20 positions in the region.

Possible LinkedIn integration on WeChat
The upcoming WeChat update could possibly come with LinkedIn integration and an Android makeover for the popular messaging and social media app. The following screenshots from a private beta version were released on Pingwest.

WeChat with LinkedIn

LinkedIn currently has more than four million registered users in China. Analysts predict that a Chinese-language version of the professional networking platform could be released soon. 

Reverse takeover lands mig33 on the ASX
The Singapore and Indonesia-based mobile social networking company, mig33, is now listed on the Australian Stock Exchange. Australia-listed mining exploration company, Latin Gold, acquired it in a reverse takeover, which allows mig33’s shareholders to become majority owners of the combined group. Latin Gold will also take on mig33’s company name.

Wongnai, Thailand’s Yelp, grows to 1 million users
Thai restaurant review site, Wongnai, revealed that it has reached its goal of 1 million registered users since its establishment in 2010. Available both as a website and mobile app, the review site currently sees approximately 220,000 active users per month. Despite its success thus far, Wongnai has not revealed any plans to expand its services beyond Thailand.


China’s Weibo users decline while WeChat rises
The future of China’s Weibo platforms does not look promising as they have lost 27.8 million users over the past year following the Chinese government’s latest internet crackdown campaign against online rumours. However, as China’s most popular social platforms experience this dramatic fall, the number of users on instant messaging apps such as WeChat has grown by 64.4 million users in 2013 while the total number of mobile Internet users reached 500 million.

WhatsApp users double in less than a year
Private messaging’s popularity does not cease as WhatsApp reports an increase of over 200 million users since April 2013, now standing at 430 million active users as of January 2014. A staggering 50 billion messages are sent and received on the app per day.

The ongoing saga of organic reach on Facebook
Facebook threw another curve-ball this week when it revealed its latest alterations to the newsfeed. They will now show fewer text status updates from Pages, as the latest testing has shown that people are more likely to post on Facebook when they are exposed to plain text status updates from their friends rather than Pages. Facebook have been vague about what brands should do as a result, but they have recommended that when posting links, brands should use ‘link-shares’, as in this example:

Facebook is testing a mobile ad network
Rather than being content to just display ads to it’s own users, Facebook is testing showing ads to users of third party apps. Unlike previous tests, Facebook is working directly with a limited number of advertisers on its own mobile ad network rather than outside ad-serving platforms to display “sponsored content outside of its own properties”.

Watch your b-to-b-back, LinkedIn
Facebook is making room for job and b-to-b marketing as it plans to allow advertisers to start targeting users based on their employment details this March. This is expected to appeal to recruiters, placing Facebook in direct competition with LinkedIn.

Twitter lends a hand to brands and publishers
Twitter has revealed a shiny new dashboard called analytics for Twitter Cards that will allow brands and publishers to monitor how media-filled tweets perform. This dashboard will then provide companies with personalised tips to help them make more strategic decisions. These new set of tools are already being used by the likes of BuzzFeed, NBC News and ESPN.

Pinterest experiments with GIFs
GIFs may no longer appear just as static images on Pinterest, who are experimenting with a new play button that features on the bottom left of embedded animated GIFs.

Ajax helps you wipe away annoying social trolls 
Scouring brand Ajax have develop a new social utility tool, ‘Social Wipes’, allowing you wipe your social slate clean. For Facebook, the tool allows you to unlike pages you’ve liked over the years. For Twitter, it scans all of your followers and people you follow for potential spam bots. Only a week old, Ajax has already helped clean up more than 200,000 page likes on Facebook and nearly 20,000 Twitter spam bots from social feeds. Oddly enough, the brand does not maintain a social presence on either social network.

JBL turns tour tweets into music
JBL has created a digital experience which transforms user tweets into a custom track generated by JBL’s Tweet Music algorithm, converting every letter, number and character into a loop of music. The popularity of the campaign is evident: in just one week of the promotion, JBL received 2,600 mentions using the @JBLaudio handle, compared to it’s typical average of 360. They have also accumulated 3,100 new followers with nearly 1,200 songs created so far. The opportunity to win an all-expenses-paid trip to the 2015 Grammy Awards is no doubt having a positive impact.

Thinking of buying a DLSR? Not after this campaign…
This week We Are Social launched the “why DSLR?” campaign for Panasonic, with a series of videos featuring a bodybuilder, an owl and a duel-style shoot-out between two cameras to promote its mirrorless Lumix cameras. We Are Social will also monitor social conversations surrounding DSLR cameras found on internet forums and across social platforms and will respond to questions about DSLRs and mirrorless cameras. Sarah Oliver, Account Director at We Are Social said:

Whichever stage of the purchase journey people are at – researching DSLRs on forums or searching to buy a DSLR on Google, this campaign will surface considerable and credible expert opinion with the power to change their decision.

OnePiece unveils #HackTheSale social campaign
The Norwegian clothing company OnePiece, is inviting customers to share its #HackTheSale campaign on Facebook and Twitter, to communally drive down the price of a onesie jumpsuit. Every time a customer uses the #HackTheSale app to share the campaign on either of the social networks, the price of a Lusekofte Onesie, which starts at £139, will go down.

OnePiece: launches #HackTheSale campaign

Microsoft faces a fumble with the FTC
Microsoft didn’t know what they were in for when they signed a content deal with YouTube network Machinima. Machinima recruited YouTube creators to make videos about the Xbox One, however these console enthusiasts didn’t disclose that they were paid to promote the product. As a result, Microsoft has unintentionally disobeyed the FTC’s endorsement disclosure guidelines, which may result in intervention.

Brands’ Grammy Tweet Attempts…
The awards season is truly upon us, beginning with a bang last night with the Grammys. And, of course, that can only mean one thing; social media triumphs and disasters. Antiperspirant brands a plenty tried desperately to jump onto the Grammy conversation, but armpit puns and poor jokes fell on deaf ears. Others, such as Pizza Hut and Fitbit, tried to brazenly join in the conversations, with various jokes, ‘tips’, but alas, failed to win the hearts – or the RT’s – of the Grammy viewers.

However, some brands were right on the money. Pharrell Williams was trending on Twitter that evening, due to his questionable headgear at the awards. Restaurant chain Arby’s, whose logo looks a bit like Pharrell’s hat, was quick off the bat to tweet him just that. The tweet received over 70,000 RT’s, demonstrating the power of social if your timing is right, coupled with a genius comment.

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