Here are all of the posts tagged ‘asia’.
From a dating app to a social network
Started in 2011, China’s Momo was a location-based dating app for young people to meet and chat with potential dates. Today, Momo has shifted its focus to brand itself as a social network for young people. What makes the social network different from the likes of Facebook is that it specially caters to young people as a platform for them to make meaningful connections.
Daily active users on Facebook in Asia up 25%
Following the release of its recent Q1 report, Facebook revealed that there are 470 million monthly active users (MAUs) in Asia Pacific alone. Out of these 470 million users, 270 million are reported to be daily active users (DAUs) – up 25% in the past year. While looking at monthly active users (MAUs) is useful, the number of DAUs gives a better understanding of how active Facebook users are.
WeChat’s movie ticketing app raises $105M in series B funding
WeChat’s movie ticketing app, WePiao, has announced the completion of a US$105 million series B round of funding from investors such as real estate giant Wanda Group, Chinese film investment fund Wenzi Huasha, etc. Besides purchasing tickets, users can choose their seats and order drinks and popcorns via the app. With Alibaba’s recent acquisition of Yueke Software Engineering, this move appears to be a reaction to capture the burgeoning online movie ticket sales that has risen from 8% to 30% from 2013-2014 in China.
Facebook users in Asia still resistant to online and in-app purchases
Even though Facebook has reported a healthy growth in revenue and users across Asia, much of its revenue is still very much dependent on Facebook advertising. In Q1 2015, 96.7 percent of Facebook’s Asia revenue was from ads, up from 89.3 percent in Q1 2013. Compounding on this problem is the fact that rival messaging apps such as LINE and KakaoTalk, where in-app purchases generally happen, are dominating the Asian market compared to Facebook’s chat app. Read the rest of this entry »
Internet.org’s Asia rollout continues in Indonesia
Internet.org has proceeded to launch in Southeast Asia’s most populous nation Indonesia, even in the midst of poor reception in India. The Facebook-backed programme provides internet services to developing countries through a range of free apps and websites. Last week, a group of Indian companies withdrew their support for Internet.org, citing concerns over ‘net neutrality’. They were afraid this would come at the expense of local businesses.
WeChat may soon appear in BMW cars in China
Online messaging in your car is a close possibility, if you’re driving a BMW in China. BMW AG has revealed that it plans to introduce Tencent’s WeChat into its cars in the country. The carmaker says this is coming in response to consumer requests for the app, which currently boasts roughly half a billion active users a month. Ford Motor has also said that its in talks with Tencent to integrate WeChat into their cars.
Continuing our ongoing series of studies into digital usage around the world, today we’re delighted to bring you our latest report: Digital, Social & Mobile in APAC in 2015.
In much the same way as we saw in our recent Global Report, 2014 was an impressive year for all things digital in Asia-Pacific too, with all aspects of internet, social media and mobile use showing impressive growth.
To help marketers keep track of these impressive numbers – and understand what they mean for their brands – We Are Social has teamed up with the IAB in Singapore to bring you an in-depth study of digital in the world’s most populous region, including deep-dive analyses for 30 of the region’s key markets.
So what do the report’s 323 pages reveal? Read the rest of this entry »
Twitter acquires Indian startup Zipdial
In a move that indicates greater emphasis on emerging markets, Twitter has bought over Zipdial, an Indian startup that allows users to subscribe to brands’ content without having to connect to the Internet. In order to do so, all users have to do is to give a missed call to a specific number belonging to a brand or service, and they will receive updates. This offline component of the service will be beneficial for Twitter to pursue users in emerging markets, where smartphone penetration and mobile data usage are still low.
Major brands in Indonesia find success on social media
While major brands like Coca-Cola have traditionally been focusing efforts on TV to launch products in Indonesia, marketers are increasingly citing issues like saturation and clutter on TV as reasons to look to Facebook first when planning campaigns. With 37 million daily active users and 71 million monthly active users, Indonesia has one of the largest Facebook users in the world.
WeChat is testing ads
WeChat has started testing ads in ‘Moments’, its (rough) equivalent to Facebook’s News Feed. So far, the network has been reluctant to include advertising; with 468.1 million monthly active users, this could be a big business. Sponsored posts will be marked as ‘promoted’.
Transfer money via Twitter
Indian bank, ICICI, has launched a ‘tweet to pay’ function. Users simply need to follow @icicibank and send a DM containing the recipient’s username and amount to be transferred. The recipient doesn’t need to be an ICICI customer either.