Here are all of the posts tagged ‘crowdsourcing’.

Harnessing Community Wisdom: 3 Takeaways from Crowdsourcing Week 2013

by Farah Sidek in News

crowdsourcing week

If you’ve been following us on Twitter, you might have noticed that the We Are Social team was tweeting about Crowdsourcing Week via @wearesocialsg with the official hashtag #CSW13 this past week.

Crowdsourcing Week claims to be the first international event bringing industry experts, innovators, and participants to discuss crowdsourcing, open innovation and crowdfunding heading. The events span over five days, with 51 presentations, by representatives from 16 countries.

We were on the ground live-tweeting for the talks on Day 2 of #CSW13, which saw some of the best minds in the industry coming together at Singapore Management University. The atmosphere was buzzing with conversation and discussion, as leading industry experts, speakers, and attendees shared their experiences and best practices on crowdsourcing.

Here are We Are Social’s top three key takeaways about crowdsourcing:

  1. Crowdsourcing is about harnessing communities
  2. Crowdsourcing is social with a purpose
  3. Crowdsourcing is exploding

#1: Crowdsourcing is about harnessing communities

“No matter who you are, most of the smartest people work for somebody else,” quotes keynote speaker Sean Moffitt, an industry expert in crowdsourcing and author of WikiBrands.

Crowdsourcing taps into the hearts and minds of networks beyond owned resources, to collaborate on problem-solving, innovation and efficiency. The result? Harnessing the wisdom of the crowds for more and better solutions.

Here are some statistics about crowdsourcing that were shared:

  • Crowdsourcing is about eight years old
  • Over 2,000 firms globally currently do crowdsourcing
  • Crowdsourcing is growing by leaps and bounds, with 88% growth in the industry this year

David Berkowitz shared how well-known brands have crowdsourced consumers for their advertising campaigns, such as Oreo’s Daily Twist, where users voted on the design of the 100th Daily Twist, Doritos’ Crash the Bowl, and Lincoln’s Steer the Script.

Oreo High Five

Speakers from companies such as ImageBrief, eYeka, Talenthouse, and 99designs were present to share their crowdsourcing best practices. These sites tap into their grown communities to address briefs related to photography, advertising ideas, music, and graphic design. Maria Ressa from Rappler, shared how her social news network in the Philippines uses crowdsourcing to dictate top news and gather on-ground sentiment.

#2: Crowdsourcing is social with a purpose

In many ways, crowdsourcing is highly integrated with social media. Many crowdsourcing initiatives use social media and channels to build and tap into the wisdom of communities. At the same time, crowdsourcing takes social communities one-step further with these key tenets: Purpose, Passion, Merit, and Money.

Purpose is the top differentiator between crowdsourcing and social media. Crowdsourcing rallies social conversations and communities towards a common purpose, which we don’t typically see coming through as strongly in social media. Sean Moffitt identifies industries such as healthcare, education, and not-for-profits as those which stand the most to gain and improve from crowdsourcing communities for the betterment of society.

Crowdsourcing is transforming social media into social good, explains Epi Ludvik Nekaj, Founder and CEO of Crowdsourcing Week. “We are seeing that Social Media as we know it, is turning into Social Productivity,” says Nekaj.

#3: Crowdsourcing is exploding

Ross Dawson, author of Getting Results from Crowds, shared his observations that in the next decade, crowdsourcing will transform the shape of work to the point that we will barely recognise new jobs and nature of work.

The general consensus seems to be that crowdsourcing will irrevocably change the way businesses approach problem-solving. We can look forward to more brands crowdsourcing consumers for their ideas for new products and services. At the same time, we can also expect more brands to crowdsource with their employees to build stronger brands, products, and services.

In the apt words of the speakers: ‘Participation is the new brand’, and “the crowds are the future”.


The Crowdsourcing Week conferences run for three days from June 4 to 6, and ends off with a Crowdfunding Workshop on June 7 that aims to give startups the opportunity to network with investors and industry experts and share with other innovators.

Overall, we really enjoyed the talks and live-tweeting for Day 2 of Crowdsourcing Week!

wearesocial crowdsourcing week

Do tell us about what you think about crowdsourcing or Crowdsourcing Week in the comments!

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We Are Social Asia Midweek MashUp #12

by Cai Yu Lam in News

We’re back (and heavier) from the CNY festivities, and will resume our regular Tuesday TuneUp next week. In the meantime, here’s our Midweek MashUp!

Spam ‘retweets’ on Sina Weibo
A report from HP Labs’ Social Computing Research claims that 49% of all ‘retweets’ on Chinese microblogging service Sina Weibo are from fraudulent accounts. In addition, these automated fake users account for about 32% of total weibos. As a result, what appears to be trending on Sina Weibo is in fact skewed by these spam ‘retweets’, which contributes to what HP terms ‘artificial inflation’. It remains to be seen whether the implementation of real-name identities for all microblogging accounts in China will help to ease the occurrence of these spam ‘retweets’ through the reduction of fake accounts.

Sina Weibo’s incredible record over Chinese New Year
Sina Weibo recorded some incredible statistics in the first minute of Chinese New Year, with an average of 32,212 weibos per second, with 481,207 messages sent during the first minute of Chinese New Year alone. This number beats Twitter’s tweets per second record, which stands at 25,088. Furthermore, the volume of messages sent this Chinese New Year is three times higher than that of last year, and illustrates the tremendous growth that Sina Weibo has had this past year.

India’s Prime Minister joins Twitter
India’s Prime Minister Dr. Manmohan Singh is now on Twitter under the Twitter handle @PMOIndia in a bid to reach out to younger audiences and better communicate key announcements and news from the Prime Minister’s office, as well as his official trips and activities. Even though the Prime Minister himself will not be handling the account personally, he has already garnered 16,366 followers in the span of 2 days. Perhaps Singapore’s Prime Minister Lee should follow suit.

1 million milestone for Yahoo Box! in Japan
Yahoo’s new online storage service Yahoo Box! has reached 1 million users in Japan since its launch in October 2011. Similar to Dropbox and other web-based services that store information ‘in the cloud’, Yahoo Box! offers 5GB of free storage space to Yahoo Japan ID users. Notably, 51% of Yahoo Box! users are paying customers. Subscriptions start from 300 Yen or S$4.95 per month for 1,000GB of storage space. Yahoo Box! is most commonly used to store images, which make up 65.4% of items stored, while general documents take up 8.2%, music 3.4% and videos 0.7%. It’ll be interesting to see how Yahoo Box! fares against Dropbox and local Japanese search giant Naver’s similar offering, which provides 30GB of storage space free.

Google+ hits 90M users
As we’ve previously mentioned on our 5 Friday Facts #11, in Google+ is racking up its numbers with Larry Page unveiling a host of impressive stats:

Now when users start typing a hashtag, auto-complete suggestions will appear:

Users can now record and share videos straight from their webcams. Been posting nothing but photos of your cat? Meme-ify them instantly on Google+. We can’t even imagine the number of animal photos that are going to live on the Internet after this.

But the biggest new feature lets users post directly from Google search results to Google+. Searching for your favourite team might leads to news about, say, Thierry Henry, and then you can share this directly to your Circles.

Google will start invading your privacy, and there’s no opt-out option
Following the series of new features and additions it has introduced to its products, Google is planning to follow the activities of users of its suite of products and related sites, such as Gmail, its search engine, and YouTube. Only Google Wallet, its Chrome browser, and Google Books are not included. No doubt, Google has already been collecting information of its users, but soon it will combine data across its various websites to better target specific profiles for related ads. What is most frightening is that consumers will not be able to opt-out of this initiative, which will be effective from March 1.

Facebook becomes the premier social network in Brazil
Earlier this week comScore released results showing Facebook surpassed Google’s Orkut in December, becoming the largest social networking destination in Brazil for the first time. In the past year Facebook tripled its audience in the region, but even more impressively increased user engagement, from an average of 37 minutes spent on the site to 5 hours. It remains to be seen whether Facebook can replicate this success and capture the lead in other markets where it doesn’t lead such as Japan, Vietnam and South Korea.

US online ad spend to grow to almost $40 billion
Online spending on ads in America will grow 23.3% to $39.5 billion in 2012 as the internet proves its worth to advertisers in a tough economic climate.

Fast growth has seen online pull ahead of some traditional media and this year US online ad spending will exceed the total spent on print magazines and newspapers for the first time, at $39.5 billion vs. $33.8 billion. This is the sort of thing that a faux-savant would described as ‘a seminal moment’.

UK marketers also shift spend to digital as general confidence falls
Similarly in the UK, there’s been a distinct shift away from investment in traditional media campaigns towards digital channels: investment in internet advertising and search rose 13.4% and 14.9% respectively in the final quarter of 2011, with more traditional means of advertising losing spend.

31% of ad impressions are never even seen
Online will still need to continue to prove its worth, as comScore last week produced research that claimed over a third of ad impressions on the web are never even seen.

Working with 12 “national premium brands” in the US, including Chrysler, Ford and Kellogg’s, the report found that in many cases, ads are delivered but not in-view or on target and therefore never have a chance to make an impact.

Where users go, marketers will follow…
Nonetheless, with social media sites beyond Facebook, Twitter and LinkedIn seeing significant boosts in usage, both in the US and elsewhere in the world, it is only natural that marketers plan to capitalise on this in 2012:

Rethinking information diversity in networks – the power of weak ties
New research from Facebook appears to validate the use of social networks in understanding the spread of information first popularised by economic sociologist Mark Granovetter, as well as discrediting popular notions of the web as an ‘echo chamber’ where web personalisation algorithms like Facebook’s News Feed force us to consume an ever more dangerously narrow range of news.

In his seminal 1973 paper, The Strength of Weak Ties, Granovetter found that, surprisingly, people are more likely to acquire jobs that they learnt about through individuals they interact with infrequently rather than their close personal contacts.

In a scale unheard of in academic sociological studies, the Facebook study observed nearly 1.2 billion instances in which someone was or was not presented with a certain link. The results confirmed the power of weak ties and highlighted how weak ties “are indispensible” to your network as they have access to different websites that you’re not necessarily visiting.

Some Facebook Pages only reach 17% of fans
Since all the changes in late 2011 it’s clear Facebook has made it tougher for community managers. Teaming up with EdgeRank Checker to examine what was going on, AllFacebook found that (in a review of 4,000 Facebook pages) the average page post is only reaching 17 percent of the Page’s fans.

The advent of the ticker and various apps’ inclusion – like The Guardian and Spotify’s – has clearly had an impact, but it’s worth emphasising that this is the number for an average Page; put simply, effective community management, based on statistical insights and a thorough understanding of how EdgeRank works, can overcome this.

Introducing new apps for Timeline
60 new apps were launched for Timeline last week, with sites such as Foodily, Ticketmaster and Pinterest teaming up with Facebook to encourage users to “enhance your Timeline with apps that help you tell your story”. The idea behind it is to share ‘your favourite activities’ with your friends.

Ticketmaster + Spotify = concert-goers paradise
Welcome to the world of social music through Facebook Timeline. A new app from Ticketmaster will recommend gigs based on your listening habits and history. Yet another reason to delete those tunes you’re a bit embarrassed about, lest you tell all of Facebook that you’re going to (another) Justin Bieber concert.

What you want from Auto Trader
A new app on Facebook Timeline from Auto Trader gives users the option to show friends cars they would like to own. Interestingly, rather than the traditional ‘like’ button, it will include a ‘want’ button instead.

Twitter seeing 3 to 5 percent engagement on Promoted Tweets and Trends
Defining engagement as a “click, retweet, reply, or favorite” Twitter have declared their Promoted Products — including Promoted Tweets, Accounts and Trends — a success, with advertisers seeing 3-5% engagement rates on campaigns. Twitter Chairman Jack Dorsey suggested that “advertisers are coming back… [the market] is proving that this is something people want to see more of”. Or so he thinks.

McDonald’s lose control of a hashtag
However, McDonalds show that buying a promoted trend is not necessarily a good thing, as their McDstories campaign spun rapidly out of control amid a McFlurry of negative tweets. A big McFail.

What’s cooking at Foursquare?
Foodies rejoice: mobile check-in app Foursquare has added restaurant menus with prices. So far, they are only available for big chain restaurants in the US, including Dunkin’ Donuts, Panera Bread, Starbucks and Applebee’s, and only on certain platforms (not on iPhone). This comes on the heels of the improved “Explore” tab, which lets users find the hidden gems near them based on tips from other users and begs the question: will Foursquare take over Yelp as the top grub finder for foodophiles?

Tumblr soars past 15 billion pageviews a month
Micro-blogging site Tumblr  continues to produce impressive numbers, with it now accounting for over 15 billion pageviews a month. The half-blog, half-Twitter hybrid owes its continuing success to making sharing effortlessly easy. Just 10% of the content on Tumblr is original, but the average post will be reblogged about 9 times.

LiveJournal wants to live again in the U.S.
Americans had nearly written off LiveJournal as nostalgia of the Noughties, but the site is trying to make a comeback by attracting users to tight-knit groups around specific subjects. It doesn’t hurt that George R.R. Martin, the author of the popular ‘Game of Thrones’ programme, writes avidly on his blog there.

Obama to host a live interview on Google+
American President Barack Obama will give his first ever completely virtual interview from the White House – answering questions on YouTube and hosting a Google+ hangout – after his State of the Union address. Nice idea.

Just like The Dude
Lionsgate is the latest studio to rent films through Facebook and has made its latest film ‘Abduction’ more interactive. Pop-up boxes appear on screen with quotes or a 20-second grab and give viewers the option to post it on Facebook. If one of your friends watches the film later, he can see the comment you left at that point in the film. You can also ‘Like’ the products that your favourite characters are using. Watching ‘The Big Lebowski’? Then perhaps you’d like some Kahlua.

Brewing in the hive mind
Crowdsourcing is bubbling up in the beer world. Untappd (a beer check-in and recommendation service) now lets breweries claim their pages, allowing them to see which of their beers is the most popular and be in contact with their biggest fans. They’ve already picked up 150 breweries thus far, including Dogfish Head, Kona, Boston Beer and Tenth & Blake.

In the same vein, Sam Adams has developed a Facebook app so that fans can create a custom beer, which will be brewed next month. Fans can comment on categories such as colour, body and sweetness. Will the result be delicious or taste like a bad batch of home brew?

You’re in Stephen King’s story
Could your mug be on Stephen King’s next book? To celebrate his next book, the publisher has invited fans to upload their photo onto a Facebook app and revel in their few ‘pixels of fame’.

MINI fans the Facebook flames
Pyromaniacs will get a kick out of this: at the Brussels motor show, MINI launched a new competition so that when Facebook users like their page, it lights a Bunsen burner under a rope attached to a MINI Countryman which one lucky fan won. MINI are on fire at the moment.

Discover Berlin with Hugo Boss
For Berlin Fashion Week, Hugo Boss sponsored Foursquare specials on drinks and starter deals at trendy bars and restaurants around the city. The best boss around.

Katie Price isn’t herself
Most thought that when Katie Price tweeted about the Eurozone crisis and China’s GDP over the weekend, she wasn’t acting like her usual self. And as it turns out, she wasn’t – it was a cleverly played PR stunt from Snickers, who paid to take over her Twitter account.

Cadbury says a big thanks — bar none
To celebrate reaching 1 million Facebook fans, Cadbury built a giant thumbs up out of 1 million chocolate bars. Two days and three tones of chocolate later, fans were rewarded with the sight of the massive treat.

Magical mystery tour with Burton
new competition from Burton Snowboards lets Facebook fans pack a ‘bag’ with three items of Burton kit, and then pick two friends to join them on their trip (destinations have not been disclosed), should they win one of the three grand prizes.

One Like, One Balloon
Heineken Brazil launched a simple yet effective campaign to get more ‘Likes’ on Facebook: turn a ‘Like’ into a balloon. Soon an empty office was filled with thousands of them, and fans could see updates of the disappearing office.

Bald Barbie coming?
After a popular social media campaign, Mattel are still unsure about producing a bald Barbie because of the possible ramifications. Two women whose daughters lost their hair after cancer treatment are adamant that ‘bald is beautiful’.

Hirsute We Are Social MD Robin Grant is uniquely qualified to give his opinion on the issue:

The obvious thing to do would be to release a limited edition bald Barbie with a percentage of the proceeds going to charity. Some companies have a fear of being seen to bow to consumer pressure – but corporate marketing teams must guard against being unchanging and monolithic.

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We Are Social Asia Tuesday TuneUp #10

by Cai Yu Lam in News

New Foursquare city badge for Tokyo
Foursquare has launched the Sakura badge for Tokyo users, which can be won by ‘checking-in’ at 5 of the 64 locations listed for this badge, including popular locations in the city such as Shibuya, Harajuku, and Shinjuku. Outside of Asia, Berlin also has a new Foursquare city badge.

The only country where Twitter is more popular than Facebook
According to ComScore and Business Insider, there is only one country in the entire world where Twitter triumphs over Facebook in terms of number of users, and it’s Japan. Japan sees roughly 25 million monthly unique visitors to Twitter, which far surpasses Facebook’s 15 million monthly unique visitors. However, this gap appears to be slowly converging, and the number of minutes spent on Facebook is nearly twice that of time spent on Twitter, so we may see the tables turn this year.

Asia’s chattiest Twitter nations
Eric Fischer’s data visualisation shows who is talking on Twitter, and also with whom they are speaking. To decipher the Twitter activity from the visualisation, “Green is physical movement from place to place; purple is @replies from someone in one location to someone in another; combining to white where there is both.” Within Asia, it appears that Indonesia is demonstrating the most intense activity with the concentration of purple and white, which is unsurprising, considering that Indonesia is the 3rd largest Twitter nation as of September last year. Japan also displays intense activity, even though we’re not quite sure what to make of the physical movement along the Eastern coast. Regardless, there is no doubt of active Twitter activity coming from Japan as evidenced by its 25 million monthly unique visitors.

Japan lags in world social media adoption, or does it?
According to ComScore, only 58% of Japanese Internet users use social media, a figure that pales in comparison to the other 41 out of 43 markets studied that have a social media penetration of 85% or higher. The only other outlier was China, which has a social media penetration rate of 53%. However, keeping in mind that mobile is not taken into account by ComScore data, we expect Japan’s social penetration rate to be higher given that a higher percentage of Japanese internet usage originates from mobile devices. Japan’s social networks and social gaming platforms such as Mobage, GREE and Mixi are also largely mobile, which are most likely unaccounted for in ComScore’s data. As pointed out by AdAge, an important factor to note also is the level of engagement that occurs on Japan’s social networks, instead of scrutinising social media penetration alone.

Can man live on Social Media alone?
The London Social Media Week team have teamed up with friends here in Singapore in an attempt to uncover whether man can live on social media alone. One lucky social media enthusiast will be flown to Singapore for 5 days equipped with nothing but a smart phone and the clothes they are wearing. They will then use the power of social media for food, accommodation, clothes and transport in the hope that the public’s goodwill will provide all. If you think this is a challenge you can handle, there is still time to apply, simply submit a 60 second video demonstrating what social media means to you and why before the 13th Jan…

RIM thanks Blackberry’s Asian fans with a video
Research in Motion (RIM) may be faltering against competition from iOS and Android, but in some parts of Asia, they are still number one. RIM holds 42% of Indonesia’s smartphone market, and allegedly have greatest market share in the smartphone industry of Thailand and Philippines as well. To thank its fans in Asia, RIM has posted a video to wish its users a Happy 2012.

Predictions for social media in India in 2012
Asia tech blog Penn Olson has featured 10 predictions for social media in India this 2012. They anticipate the socialisation of mobile, in which Indian users will spend more time on social networks via their mobile phones, which may prompt a focus on mobile apps instead of web apps that are accessed through a browser. Other predictions include a possible resurgence in forums, increased video consumption, greater focus on online reputation management by brands, and social media adoption by more small medium enterprises (SMEs).

The importance of brand response via social media
According to research from Conversocial, customer service from brands via social media is key. Over 80% of respondents said they would be at least a little put off from buying from a brand that they saw ignoring other customers.

Social campaigns improve long term brand advocacy and purchase intent
BzzAgent have found that advocates’ likelihood to recommend a product is dramatically increased from 39% before to 61% directly after exposure to a social media marketing campaign. Even one year later, 55% of brand advocates are more likely to recommend a product.

As for brand advocates’ own purchase intent, before a campaign 38% said they would purchase, however immediately after the campaign this dramatically increased to 69%, and remained this high for 3 months. Still yet more impressive, after one year, purchase intent was as high as 61%. This demonstrates that social media campaigns are effective at improving metrics which directly affect the bottom line.

Marketers’ relationship with Wikipedia to change
It all began with an open letter to Jimmy Wales and Wikipedia, stating how PR professionals and Wikipedia have to work together to ensure Wikipedia is an accurate and available resource to the public, and another blog post from Stuart Bruce drawing the same conclusion – Wikipedia’s current guidelines need changing.

Fast forward two days and Wikipedia had agreed to work with the UK’s Chartered Institute of Public Relations to that end. Roger Bamkin, Chair of Wikipmedia UK, commented:

Recent incidents [...] show that in some parts of the PR profession, a lack of understanding on how to engage with the Wikipedia community persists. We will work with the CIPR to ensure that their members, and through them the wider PR Profession, have access to the clearest possible guidance on the best way to work with Wikipedia.

It will be interesting to see how the CIPR and Wikipedia work this one out…

Google applies penalty against themselves
Google recently violated its own guidelines against paid links, when unbeknown to them, Unruly Media conducted a sponsored post campaign on their behalf to promote their Chrome browser, and one of the campaign’s participants failed to use the ‘no-follow’ attribute when linking to the Chrome homepage. After an investigation, Google then applied a penalty against themselves so that searches for “browser” now no longer bring up the Google Chrome homepage, with Chrome’s PageRank lowered for at least 60 days. Our very own Robin Grant commented:

I have a lot respect for Google for taking this action against themselves – although you could argue a two month ban is rather lenient compared to action they’ve taken against transgressors in the past. This incident goes to show the importance of the recently released joint IAB and ISBA guidelines on paid promotion in social media – had Google and Unruly followed these, they wouldn’t have come a cropper, and it does highlight the very real dangers of non-compliance.

Facebook’s flagged photos … offensive or just unattractive?
Facebook have determined, that last year, the majority of photos its users reported as offensive were not actually offensive, in fact they were just unattractive or unwanted. The difficulty lay in the fact that often these were photos that friends had posted, meaning the user couldn’t delete themselves, so they resorted to clicking flag instead. After Facebook noticed that the flagging tool was being used for these reasons, the company changed its photo reporting process, allowing users to message the person who posted the photo and complain with the following options:

What vain creatures we are…

Moo creates social business cards with Facebook Timeline
UK startup Moo, is the only company to have integrated its social business cards with the Facebook platform. In an incredible promotion, they are giving away 10 million free business cards to the first 200,000 users who apply. The cards can feature different pictures on the front with a favourite quote or saying on the reverse which acts not only as promo for Moo but also for Facebook’s Timeline experience. The first batch of cards were taken-up in only 2 hours, and the cards are continuing to sell out like hot cakes, so if you want a free social business card, you better be quick.

Instagram allows you to share larger photos… and welcomes the President
Now when you choose to share your photos to Facebook through Instagram, the images will be instantly uploaded to an Instagram Photos Facebook album. These will appear in their full size in user’s newsfeeds and on the Timeline. Instagram also has a new VIP member, the one and only Barack Obama. Not only is he sharing photos through @barackobama, but he also urges supporters to share their photos from the campaign with the tag #obama2012. A clever way to give the public an insight into the daily life of the US President and to observe behind the scenes footage of the upcoming US Presidential Election.

Path is the new place to be
Path is where all the tech A-listers hang out these days, at least according to Seesmic’s Loic Le Meur. This new mobile-only social network, with a limit of 150 friends, has created a small, private, place where you can hang out online at any time of day with your close friends, and get notified about them constantly. Path has also recently added the option of sharing to Facebook, Twitter, Tumblr and Foursquare all at the same time. When people are tired of everything being public, Path just may be their point of call…

Anti-Drugs Timeline
Israel’s Anti-Drug Authority have cleverly used Facebook’s Timeline. The fictional character Adam Barak’s life is split in two, the Adam who pursued the path of drugs, and the Adam who stays clean. A neat way showing the possibilities of powerful messaging via the Timeline format, although brands will need to wait until Facebook rolls out the Timeline for Pages before executing similar campaigns.

Levi’s use Instagram to find their latest model
Levi Strauss have opened up the casting to their 2012 Brand Campaign via the world of Instagram. Anyone around the world can upload a photo of themselves with the tag #iamlevis in the hope they will be the next star of the fashion brand.

Puma recruits bloggers to document sailing race
Puma recently recruited 10 Instagram and Tumblr users to document the Volvo Ocean Race, where the brand has a sponsored boat competing in one of the world’s most gruelling sailing events. The bloggers will be also sharing their updates via Facebook and Twitter and have ‘free reign’ to cover what they wish. Puma clearly recognise the importance of bloggers as cultural influencers…

Olympics Games volunteers’ social media restrictions
The Olympics organisers have released social media rules for the 70,000 Games Maker volunteers during the 2012 Olympics. Volunteers are not allowed to mention their role, location, celebrities and athletes, including a ban on photos or posts featuring backstage VIPs. Progressive!

Man City’s Vincent Kompany takes to Twitter
Ahead of yesterday’s FA cup clash, Manchester City took to Twitter with their captain Vincent Kompany, urging fans to send him inspirational messages ahead of the game, with the hashtag #followthecaptain. The fan who tweets the most inspirational message won Kompany’s match day shirt, his armband and a signed poster of the tweet. After a number of footballers somewhat interesting relationships with Twitter, not mentioning any names…er…Joey Barton, let’s hope Vincent’s tweets keep him on the path of success.

Mothercare’s successful contextual app campaign
Mothercare has grown both the number of followers and the levels of engagement on its Facebook page, and on that of its sister brand Early Learning Centre, following a contextualised Advent Calendar competition. The prizes were determined by Mothercare using their Facebook page to listen for which would be in the greatest demand by parents. The app added an additional 32,473 fans across both brands without the support of Facebook advertising and the competition received 128,850 entries, proving the power of listening really does work…

Autoglass crowdsources star of ad
Autoglass, the car windscreen repair specialist, cast a Facebook competition winner as the star of their new advert. This is the first time a brand has crowdsourced the lead of their advert via Facebook. The winner Ian Graham had to compete against more than 137 other fans, and to enter all fans had to do was post a video or picture of themselves with their friends and family with their cars.

Shoe brand lets influential tweeters choose discounts
Miista, a relatively new shoe brand, launched ‘Cheaper with a Tweet’, where they reduce the price of their shoes for everyone whenever someone tweets about them. A greater discount is awarded if the person who tweets has a higher ranking on Klout. So if a kindly celeb were to tweet, the cost of a pair of shoes could be £0…

Grazia hosts Fashion Blogger Masterclass in Apple Store
UK Women’s magazine Grazia are hosting a series of video podcasts, workshops and masterclasses on fashion blogging with a collection of the A-listers in the fashion blogosphere at the Apple store in Covent Garden. The masterclasses are free and are being held every Thursday in January, so for all the fashionistas out there, you know where to go.

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We Are Social Asia Tuesday TuneUp #9

by Cai Yu Lam in News

Happy 2012 everyone! After the merry feasting over Christmas and smashing (in more ways than one) New Year’s Eve countdown, it’s back to work in making this new year even bigger and better than before. 2011 has been quite the whirlwind year in social, digital and mobile, so let’s take a look at the big stories that concluded the year with a bang, and those that are paving the way ahead.

All restaurants in Malaysia’s capital to provide free Wi-Fi, by law
Come April 2012, all restaurants in Malaysia’s capital Kuala Lumpur will be required to provide free Wi-Fi. This new law will also apply to cafes, pubs, bars and club lounges, as long as they occupy 120 square metres or more. Even though patrons of these establishments will likely welcome the free Wi-Fi, it seems slightly extreme for this provision to be made mandatory by the law.

Free public Wi-Fi introduced in Bangkok
In another part of South East Asia, free public Wi-Fi will be made available to users in Thailand’s capital city Bangkok. 40,000 hotspots will be installed by the end of 2012, with estimated web access speeds of 2Mbps. Besides these wireless networks, the government aims to boost high-speed broadband access across Thailand such that 80% of the country will be able to connect to a faster web.

This is a great initiative to improve Thailand’s Internet penetration, which currently stands at 27%, but locals seem to remain sceptical of this free service given Thailand’s slow adoption of 3G mobile technology, and slow Internet speeds of current hotspots in Bangkok. Given that mobile penetration exceeds 100%, the majority of users accessing the free public Wi-Fi through their mobile devices will still benefit greatly, regardless of fast or slow web access speeds.

Find out what’s trending on Sina Weibo, even if you can’t read Mandarin
In order to provide a glimpse of the hot topics on popular Chinese microblog Sina Weibo to those unversed in Mandarin, University of Hong Kong’s Journalism and Media Studies Centre (JMSC) created WeiboScope, a website that allows users to perform a visual search for trending issues on Sina Weibo. Users can either search through a gallery of ‘retweets’ that contain images within the last 24 hours, or perform a direct keyword search through Google Translate. After all, photos transcend words, and can be universally interpreted.

What happens every 60 seconds on the Internet
These are just some of the incredible things that occur every single minute on the web. In 60 seconds, there are more than 20,000 new posts on Tumblr, about 13,000 iPhone applications downloaded, 600 odd new videos uploaded on YouTube, 6,600 new pictures uploaded on Flickr, 98,000 tweets or so, 695,000 Facebook status updates and 510,040 comments, and even more mind-blowing events. We sure are living our lives in the fast lane, online.

What happens every 60 seconds on the Chinese Internet
Similarly, the Internet activities occurring in China every minute are astounding as well. In 60 seconds, 227,000 ‘tweets’ are posted on Sina Weibo, 30,000 virtual ‘Q coins’ are spent on Tencent social games, Taobao achieves 3 million RMB in sales volume, and 5.55 million online ads are viewed.

Online shopping in China in 2011
2011 was a big year for China in terms of online shopping and e-commerce. 200 million Chinese were expected to have shopped online, spurring an estimated 7 trillion RMB in online shopping transactions. Taobao Mall was the market leader in B2C e-commerce with 51% market share, followed by 360Buy with 19%.

2011 Mobile Year in Review
2011 was the year of mobile, and this phenomenon will well continue into 2012. In all, 8 trillion text messages were sent, Facebook saw 350 million mobile users, 103 million wireless tweets were sent per day, 1 billion check-ins on Foursquare, and 1 billion mobile apps downloaded worldwide each month. All in a year’s work.

Top tech trends of 2011
This infographic by G+ sums up the top tech trends of 2011. In particular, we see group-buying take-off in the form of Groupon, which expanded its international reach even as its Chinese site Gaopeng suffered. Geolocation apps also increased in popularity, with Foursquare claiming 15 million users while Gowalla was acquired by Facebook. Crowdsourcing through the likes of Quora and crowdfunding initiatives such as Kickstarter also took root.


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