Here are all of the posts tagged ‘Facebook’.

We Are Social Asia Tuesday Tune-Up #206

by Tan Xing Long in News

Is there truly no such thing as bad publicity for businesses?
Timely responses to customers’ feedback tend to be a hallmark for good community management, but serving it with a dose of passive-aggressiveness might not be the best idea. Two Singaporean eateries, Crab in da Bag and Lavastone Steakhouse, were recently caught in a PR storm due to their replies to poor reviews left by their customers.

A Crab in da Bag customer, Joan Soon left a poor review on the page:
joan-soon-review
Which was followed up with this reply:

Crab-in-da-bag-first-response
To which the customer replied:
joan-soon-review-2
However, Crab in da Bag seems adamant that they have done their best, much to the dismay of other customers :
Crab-in-da-bag-second-response
Screen Shot 2016-01-05 at 3.22.07 pm

Similarly, Lavastone Steakhouse‘s responses to poor reviews left some of its customers amused and flabbergasted, with the owner going one step further to name and shame the reviewer: 
Screen-Shot-2016-01-04-at-4.17.40-pm
Screen Shot 2016-01-05 at 3.26.21 pm
Screen-Shot-2016-01-04-at-4.23.40-pm

So is there such a thing as bad publicity? We’ll leave you to decide on that 😉

New and improved Boomerang makes sharing a whole lot easier
With its newest update, Boomerang is now fully integrated with Facebook and Instagram, making sharing as easy as a simple tap. Besides that, other notable improvements include the removal of auto-save for videos and integrating the phones’ flash system into the app.
wersm-instagram-boomerang-update-iphone (1)
Read the rest of this entry »

tagged: , , , , , , , , , ,

We Are Social Asia Tuesday Tune-Up #205

by Melissa Law in News

Star Wars buzz peaks as it hits cinemas in Singapore
In a previous post, we talked about Star Wars at Changi Airport and online chatter. Now, there’s an in-depth look into conversations in Singapore, in the month leading up to the movie’s launch.

hashtag-SW-700x261

On 16th December itself, there were more than half a thousand mentions.

Trend-700x543

Internet reacts to Miss Universe 2015 results
And in yesterday’s most talked about news…everyone’s probably heard by now about Steve Harvey’s cringe-worthy gaffe while announcing the winner of Miss Universe 2015. Unsurprisingly, the Internet blew up with memes and reaction videos to the results, with many Filipinos expressing pride and joy.

Read the rest of this entry »

tagged: , , , , , , ,

We Are Social Asia Tuesday Tune-Up #204

by Wendy Yee in News

Bangladesh blocks Skype and Twitter and five other sites
Following the Bangladeshi government’s clamp down last month on six social media apps – Facebook (which citizens have now been given access to since December 10), Messenger, Line, WhatsApp, Viber, and Tango – citing “threats to national security” – the authorities have expanded the scope of the ban and blocked Skype and Twitter. The new instructions were sent to all telecom operators via email, with the ban taking effect “immediately and until further notice.” Though Bangladesh has, in the recent past, seen a creeping wave of Islamic fundamentalism percolate through society, citizens remain divided over the ban, with some in outright disagreement.

WeChat banishes Uber
WeChat, China’s most popular voice calling and messaging app, recently blocked a substantial number of Uber’s official brand accounts. This effectively locks Uber out of an important platform for spreading the word about its car-hailing service. Tencent, the company behind WeChat, says that this move is part of a huge clean-up of WeChat’s brand accounts. The company has handled 116,879 violations on brand accounts since last month, including 67,883 that was related to pornographic material.
Uber-blocked-on-WeChat-02
While the WeChat blockade doesn’t affect Uber’s core business (which now covers 20 Chinese cities), it will no doubt hamper the US startup’s social media marketing strategy.

Read the rest of this entry »

tagged: , , , , , , , , , , , , , ,

We Are Social Asia Tuesday Tune-Up #202

by Nurfarah Mattar in News

Star Wars at Changi Airport: Chatter of the Jedis
Walt Disney has partnered with Changi Airport, fuelling anticipation for the 7th film installment. The campaign consists of a life-sized everything (X-wing fighter, Stormtrooper figurines, R2-D2), sale of exclusive merchandise and photo opportunities with key characters. Visitors can also navigate through a playhouse, inspired by the Hardangerjokulen Glacier.

Holy sith, that is tremendous effort – but where does social fit in the marketing mix and has this translated into online buzz?

Screen Shot 2015-12-03 at 2.22.07 PM

 

(Source: Sysomos Map)

Not bad, there were a total of 11.8K mentions in the period of October and November. Many geo-tagged their visits, made special trips for the exhibit, and were excited when Changi received international recognition. We like this – organic conversations, shareability and an extension of positive sentiment into a sense of pride for the country.

 

Looks like the force has awakened in good ol’ Changi.

Brands Amongst Top 3 Interests of HK Instagrammers

Nielsen Audience Research recently conducted an “Instagrammers in Hong Kong” study, which revealed some key findings:

The majority of Hong Kong Instagrammers are between ages 18-34, have high spending power, and listed brands as their top 3 areas of interest. In fact, 1 out of 2 Hong Kong users follow brands on Instagram. Female users resonate with fashion and beauty, while male users are generally trend-conscious.

Screen Shot 2015-12-03 at 3.17.51 PM

Read the rest of this entry »

tagged: , , , , , , , , , , ,

We Are Social Asia Tuesday Tune-Up #200

by Kristie Neo in News

Huawei launches an interactive “finger race” campaign on Snapchat
An interesting approach by Chinese company telecoms giant, Huawei.

wersm-huawei-snapchat-run-france
To promote their new Talkband B2 connected gear in France, Huawei launched a campaign called #SnapchatRun. It’s an “interactive finger race” where users get a first person perspective through photographs. Players are led to ‘run’ through the streets of Paris using their two fingers as legs. Each tap on a photo reveals the next snap and then the next, creating an illusion that you’re running on screen. The “fastest” runners to tweet a code at the end of their journey stand to win the Talkband B2 device.

Cool? We think so too.

Shia Labeouf wants you to watch him in the name of art
Mr “Shia Labeouf” Transformers is the latest celeb to jump on the live-streaming wagon. He basically sits in a spot in New York City watching all the movies he’s ever starred in back-to-back for three days (indulgent, yes) with a camera capturing every iota of his unshaven face while it beams live across the globe. In other words, it’s you watching Shia watching himself on screen.

SHIA-THE-WATCHER-02
The #AllMyMovies “art” project wrapped up just about a day ago. Shia says he’s loving himself much more now. Some of us are cringing, the rest of us are still trying to figure out what sort of performance it was supposed to be. It is art perhaps, so maybe we’re not supposed to understand it.

Whether or not its about (as some articles say), our desire for intimacy by portraying Shia in a vulnerable light, “humanising” him so to speak, this bizarre trend isn’t the first of its kind around. You remember this Korean kid don’t you?

So clearly, this is a thing.

unnamed unnamed-1

Oxford Dictionary’s Word of the Year is an emoji
So begins the demise of the English language as we know it. Let us not speak to each other in words and sentences and phrases and metaphors because just one yellow, little, round face is enough to capture all the information and emotion we can ever muster. Oxford Dictionary says so. The word of the year for 2015 is not “sharknado”, “robo-sapiens” or “Vladimir Putin”. It is a pictograph yellow face laughing tears of joy. No kidding!

Word of the Year 2015 2-970-80

Read the rest of this entry »

tagged: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,