Here are all of the posts tagged ‘Facebook’.

We Are Social Asia Tuesday TuneUp #134

by Jolene Siow in News

Facebook now makes USD$1 from each of its 410m active users in Asia
Facebook released its Q2 results last week and they contained some impressive numbers. Monthly active users (MAUs) have grown to over 1.3 billion, up from 1.276 billion in Q1, while mobile MAUs now total 1.07 billion (vs. 1.008 billion last quarter).

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In Asia, Facebook now has 410 million monthly active users (up from 339 million in Q2 2013), hitting a new milestone as the average revenue per user (ARPU) crossed the US$41 threshold for the first time.

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The real success, though, is financial. Total revenue has increased to US$2.9bn, the company’s biggest quarterly total, up from US$2.5bn in Q1.

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Ad revenue for the quarter amounted to $2.68bn, of which 62% came through mobile. Indeed 30% of the network’s MAUs access is solely through mobiles or tablets, leading to discussion about the potential for a mobile-only version of Facebook. Ad prices more than doubled last quarter, too, allowing Facebook to increase its revenue while reducing the number of total ads. These figures combined have led to a valuation of $192bn, more than Disney or Toyota, which is 128 times its profits for the whole of last year.

KakaoTalk now has 20 million monthly active users on its social games
With 140 million registered users, KakaoTalk has revealed that their money-making gaming system is working out with 20 million monthly active users on its chat app-connected social games. There are now 520 games that tie into KakaoTalk, including popular titles like Anipang 2, Cookie Run and DragonFlight. However, most of these games are only in Korean, reflecting its failure to expand globally or regionally.

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We Are Social Asia Tuesday TuneUp #133

by Melissa Law in News

Alibaba launches new social network
China’s biggest e-commerce company, Alibaba, has launched an Instagram-type social network where users can tag brands that appear in photos. Users can also follow brands and friends, and share their photos on  other social networks like Sina Weibo. The social network, called Fun, is built into Alibaba’s Tmall shopping app and will be available in an update for iOS and Android devices.

Line launches shopping app in Thailand, confirms IPO application
Line seems to be moving away from being just a messaging app, with a new app called Line Shop appearing in Thailand. The standalone app offers a brand-to-consumer experience, connecting users to brick and mortar retailers as well as online retailers. Users can also follow brands and set up chat rooms and direct conversations using their Line accounts. The company has also confirmed that it has applied for IPO in Tokyo, which could value the company at $10 billion.

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Amazon expands Twitter shopping initiative to India
The #AmazonCart shopping initiative is now available in India. The initiative which allows users to order items via Twitter, requires users to connect their Twitter account and their Amazon account. They would then be able to add items to their Amazon cart by replying to any tweet with an Amazon product link using the hashtag #AmazonCart. Amazon previously launched this initiative in the UK and US in May.

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We Are Social Asia Tuesday TuneUp #132

by Cyra Caparros in News

WeChat launches advertising platform
WeChat, the Chinese messaging service, has created an ad platform for brands with over 100,000 followers. Ads will only appear when users click on full-page posts from officials accounts that they already follow. Even then, the ad is not full screen, but shows up at the bottom of the page.

Facebook Messenger is the chat app of choice in the Philippines
While smartphone adoption is rapidly growing in the Philippines, it remains among the lowest in Asia Pacific. According to the new report from OnDevice Research, 80 percent of mobile users in the Philippines are regular Facebook messenger users, leaving behind popular chat apps like WhatsApp, Line and WeChat. Messenger is followed by Viber and Skype which both offer free international calls. This result may be attributed to the huge number of Filipinos working overseas keeping in touch with their families back home.

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LOL Lah! curates top videos across Asia
LOL Lah! is a new site curating the latest lulz-worthy videos across Asia. It aims to be the “hub” for pop culture in the region where people could go to find regional memes, rather than only global memes. LOL Lah is created by Tamara Sanderson, a Singapore-based Google employee and creator of the app Timeaway that lets parents monitor and control their kids’ smartphone or tablet usage. She explains to TechinAsia that she uses YouTube Trends, sorted by country, to find popular new videos. Teaming up with a social media guru in the Philippines, they look for viral content online. According to Sanderson, Asia is one region but each country is very unique. For example, Singapore likes Buzzfeed-esque comedies, India is full of Bollywood favourites and Philippines loves basketball and the Voice Kids clips.

Senti, a social media tool fluent in Filipino and text-speak
Having difficulty listening and monitoring conversations in the Philippines because of the variations of English, Filipino, Taglish, and even text-speak? A new Manila startup, Senti, may be the answer. Senti wants to help companies and brands understand and have a better view of what Filipinos have been talking about online using Filipino, English, Taglish and other variations of the language. “Other variations” include text-speak, beki-speak (gay lingo) and coined words. After consolidating data from different social media streams, Senti uses it to come up with analytics and data insights about products, events and personalities. The startup plans to add the ability to forecast trends in social media in the local context in one of its features in the future. This plan also extends its value to television, where they can detect the type of shows Filipinos watch, for example.

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We Are Social Asia Tuesday TuneUp #131

by Haiyi Tang in News

WeChat launched its advertising platform for official accounts
According to QQ Tech, WeChat launched a 10-day closed beta test earlier this year, and now the company has decided to launch the open beta version of its advertising platform for official accounts. WeChat pointed out that advertisers now are able to target audiences by gender, age and region, which provides more accurate targeting services for advertisers to narrow down its relevant target audiences. Meanwhile, advertisers can also get feedback about exposure, click through rate, number of clicks and KPIs from WeChat. However, these ads will only show up if users choose to click through the messages to read full-page posts from the official account. Although the new ad platform is still in beta version, there are nearly 400 million monthly active users who follow these ’subscription’ and service accounts. As such, it will be interesting to see the outcome when the ad platform officially launches.
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Luxury travellers in Asia-Pacific seek, share info online 
In June 2014, ILTM Asia and Brand Karma published a report called “The Luxury Traveller & Social Media 2014: Asia”. This report indicated that Asia is the region where social media matters most to luxury travel brands. According to the research, it is noteworthy that the social media health of a luxury travel brands is strong, as demonstrated by the positivity and large share-of-voice, which it attracts from two major sources: online review sites like TripAdvisor, and social networking sites like Facebook. Interestingly, the research also shows that Asian travellers are enthusiastic about writing reviews for luxury hotel brands, hence brands should be aware of the importance of managing their presence on popular Asian review sites as well as their social media presence.

Here are some key take aways from the report:
- Mobile messaging apps could displace traditional social networks
- Asian luxury hotel brands lead the way in social commerce
- Social guest satisfaction increases
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Indian Prime Minister becomes Twitter’s third most followed world leader 
The use of social media becomes a popular trend for world leaders, since Barack Obama (43.9 million twitter followers) used social media to leverage his influence during the US elections in 2008. As reported previously, Indonesian President SB Yudhoyono was the third influential world leader on Twitter with 5.09 million followers. However, now with over 5.1 million Twitter followers, Indian Prime Minister Modi has surpassed the Twitter fan base of Indonesian President SB Yudhoyono to become the third most followed world leader. It is not surprising that Facebook has also hit a milestone in India with 100 millions active users.

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Advertisers will increase social ad budgets
Most advertisers are planning to increase their ad budgets for social media, according to an Ad Age survey of 1,682 agency executives. Of those asked, 53% will modestly increase their Twitter budget, compared to 48% for Facebook and 43% for YouTube. ‘Significant increases’ are expected by roughly 10% of respondents for all platforms, while hardly anyone plans to ‘significantly decrease’ budgets on any of the three networks.

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Facebook buys LiveRail
Facebook is to further increase its video ad business with the purchase of LiveRail, one of the biggest video ad sellers, which automates the sale of video adverts for the likes of MLB, ABC and DailyMotion. According to Ad Age, a Facebook spokesperson declined to comment on the price of the deal. Facebook will use LiveRail’s data when serving ads on its own network, and vice versa. This should help to amplify Facebook’s ‘Audience Network’, which allows advertisers to extend campaigns beyond the social network.

Facebook creates ‘missed call’ ad unit for India
Facebook has produced a new ad unit, the ‘missed call’, exclusively for India. In a blog post, Facebook explained how it will work:

When a person sees an ad on Facebook they can place a ‘missed call’ by clicking the ad from their mobile device. In the return call, the person receives valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser — all without using airtime or data.

India has a culture of pre-paid phone contracts, which often include high costs for data and text messages; as such, the missed call is a common workaround. Facebook is hoping to take advantage of this behaviour in the country, which has its second-highest global user base.

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Twitter ups mobile ad offering
Twitter has made two moves to improve its mobile ad offering in the last week. First of all, it is now offering mobile app installation ads, which it has been testing since earlier this year, to all advertisers. Secondly, it has purchased TapCommerce, which helps mobile businesses to retarget ads, for a reported $100m. The two moves display a clear intent by Twitter to focus on mobile advertising.

Tweets appear with ‘buy now’ button
‘buy now’ button appeared on several tweets last week, all linked to the @fancy account. The button was only visible on mobile and didn’t actually do anything when clicked, inciting speculation that it was either a test or an accident. However, it looks likely that shopping on Twitter will be here soon enough.

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Vine adds loop count
Vine has added a ‘loop count’, a metric that displays how many times a particular Vine has been repeated. The idea is that this will show which videos are best engaging their audience, which could be big news for brands. We Are Social’s Luke Carrell talked to AgencySpy about the move:

For many marketers, Vine continues to be a bit of an enigma, with its younger audience and tendency to reward quick, quirky humor that can be difficult to get exactly right. While many brands have embraced the platform as an outlet for one-off creative exercises, more robust metrics such as the introduction of content impressions (e.g. Loops) opens the door for gathering insights that can help build smarter content plays over the long term.

Google kills Orkut
Google is bringing an end to Orkut, its original social network, which remains popular in Brazil and India. It released a blog post, which stated that “YouTube, Blogger and Google+ [had] outpaced Orkut’s growth”. September 30th will be the network’s final day.

The World Cup breaks records in social
The World Cup has been one of the most talked-about events of all time online, and there is now more evidence to support that. The total number of Facebook posts, comments and likes relating to the World Cup has reached the 1bn mark, with 11 posts from footballers competing in the tournament each receiving more than 1m likes. Of these, seven came from Neymar, three from Messi and one from Ronaldo. Meanwhile, Brazil’s penalty shootout victory over Chile elicited 389,000 tweets in one minute, thehighest figure of all time. The previous record was held by February’s Superbowl, in which a single touchdown caused 382,000 tweets in a minute.

adidas and We Are Social produce real-time World Cup content
Ad Age recently spent the day at adidas’s real-time marketing hub at the World Cup in Rio, a 40-strong delegation that includes some of the We Are Social gang. Their article about the experience highlights adidas and We Are Social’s extensive pre-World Cup preparation, while also discussing the way in which the team deals with reactive content on the ground. So far, adidas is the most talked-about brand of the entire tournament.

 


We Are Social and adidas celebrate Djokovic’s Wimbledon win
In the immediate aftermath of Novak Djokovic’s thrilling fifth set win over Roger Federer at Wimbledon, We Are Social and adidas Tennis posted a congratulatory tweet and image to celebrate the moment. It was the culmination of two weeks of support for its players, all under the umbrella of #smashthesilence. The tweet itself has received over 1,250 retweets, the hashtag being mentioned 10,700 times throughout the tournament.

We Are Social and evian create #LetsPlay
We Are Social created a campaign for water brand, evian, which encouraged people to live young during Wimbledon. Fans simply had to tweet @evianwater with #LetsPlay. Lucky winners received a personalised Vine, sung by Vive Vocals.

Monster puts job ads in Twitter cards
Monster, the recruitment company, has released a new Twitter card, which displays a full job advert within a tweet. Here it is in all its glory:

 

Barbie joins LinkedIn
Looking for a career as a plastic toy? Better connect with Barbie – she’s just joined LinkedIn. The move is promoting the doll’s latest incarnation, ‘Entrepreneur Barbie’, whose profile includes details on her long and illustrious career, as well as an explanation of her latest venture, ‘Dream Incubator’.

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Ikea creates Instagram ‘website’
Ikea has created an Instagram page that functions like a website. By featuring products from its Ikea PS collection, alongside a product description, it takes advantage of the network’s layout, as explained in the video below.

Vodafone is curating a Twitter play
Vodafone is teaming up with Spanish actor, Raúl Arévalo, to curate a play from tweets. Twitter users will be encouraged to send in suggestions for lines/directions using the hashtag #firstteatrotuits (first theatre tweets), after which the play will be performed to a live audience in Madrid’s Capitol Theatre. The audience, too, will be encouraged to send in their own suggestions.

AutoTrader.com and Overly Attached Girlfriend
AutoTrader.com has enlisted the help of Laina Morris, better known as ‘Overly Attached Girlfriend’, in its latest online campaign. The online star is featured in a video, in which she uses the site’s various features to help keep her search hidden from her partner. After watching, viewers are encouraged to take part in a similar online treasure hunt.

Transamerica launches on Reddit
Transamerica has launched a presence on Reddit, through which it hopes to answer personal finance questions. Reddit can prove difficult for brands, but llan Gungormez, director of social media strategy at Transamerica, has made clear that the company will be trying not to push sales too much:

What we’re really trying to work on doing is kind of filling in all the gaps. And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the win, because financial literacy is so low across the board.

CALM launches the Twitter #Mandictionary
Male suicide charity, CALM, has created a Twitter campaign, which asks users to tweet their suggestions for vocabulary to express male emotion, using #Mandictionary. The charity hopes the campaign will help promote discussion of male mental health, and intends to use the submissions in future ads.

Twitter trolls Robin Thicke
Music channel VH1 encouraged Twitter users to tweet questions to Robin Thicke last week, using #AskThicke. Naturally, for such a controversial figure, some of the questions weren’t quite what Thicke might have hoped. Many tweets, such as the below, highlighted Thicke’s questionable history and accusations of misogyny.

 

 

Ukrainian club creates social media bar
The Boom Boom Room, a night club in Kiev, has a set menu of eleven drinks in its newly-launched “Check-in bar”, each of which can be purchased in exchange for a different social media activity. A hashtagged Instagram selfie is worth one shot, a photo with four tagged friends earns you a bottle of Prosecco and there’s a special drink for a mayor’s badge on Foursquare.

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We Are Social Asia Tuesday TuneUp #130

by Cyra Caparros in News

Facebook launches election tracker for Indonesia
With over 69 million Facebook monthly active users, the social network launched an election tracker called Facebook Suara Indonesia. The election tracker monitors the most popular presidential candidate based on the number of mentions posted on Facebook. Results can be checked based on geographical data and time. That said, it can’t differentiate the sentiments – whether it’s positive or negative – when people mention the candidates. The tracker is developed together with the digital agency Bubu, which believes that around 70% of conversations about the Indonesia general election is on Facebook. It will be interesting to see the outcome of this as the election happens next week.

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Myanmar’s new mobile internet users pick Viber over Facebook
With 49% web users accessing web on their phones, Myanmar is skipping the era of PCs entirely. Not only that, a survey from On Device Research, found that Viber has scored an early win in Myanmar in the heated messaging app battle. 79% of users pick Viber versus 27% on Facebook. People are clearly using multiple messaging apps but it is surprising that WhatsApp has just 5% usage among the respondents and behind WeChat and Line. With only 10% of population in Myanmar having mobile phone right now, it’s a good opportunity and market to keep your eyes on.

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‘Buy Now’ button is seen on Twitter
The “Buy Now” button appeared on multiple tweets on Monday according to Mashable. All of them included products that link back to a shopping site called Fancy that was first discovered by tech-news site Recode. Though the button appears in Timeline and expanded-tweet view, nothing happens when the button is clicked. It only appears on mobile and not on Twitter’s web version, which may be a possible experiment since Twitter is known to experiment often or an accidental release. No matter what, it only implies that enhancing the shopping experience may be on the way for Twitter.

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CCOs have social on their radars

A survey of 203 chief communications officers worldwide has found that social media is expected to be the biggest factor affecting them. Of those asked, 91% answered that they predicted social media to have the single biggest impact on their job in the coming years. In response, 73% were hiring more social media experts.

Facebook is still important to teens
A couple of recent surveys have produced evidence countering the general belief that teens don’t use Facebook. Forrester asked 4,517 US 12-17 year olds about their social habits, finding that over 75% use Facebook (only YouTube saw a higher figure) and 28% use the platform ‘all the time’, more than on any other network.

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Similarly, research into 2014 US high school graduates concluded that 47% use Facebook a few times a day and another 14% once a day. These figures, too, are higher than for any other social networks.

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Business Insider Intelligence produces Snapchat report
Business Insider Intelligence has produced a report about Snapchat, with some pretty impressive figures. The app has 82 million monthly active users globally, as of May 2014, of whom the majority are female. 70% are aged between 13 and 25, and two-fifths of 18-year-olds claim to use Snapchat ‘multiple times daily’.

Facebook interactions are up, but not necessarily for brands
Facebook reach has indeed been dropping, but it seems that interactions are on the up. According to analysis of the 3m largest Facebook pages, total interactions have increased by 30% since January 2014. However, the figure mentioned is ‘total’, meaning it may be influenced by a rise in post frequency. Also, the increase is mainly explained by media, rather than brand pages, as seen in the below graph:

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Facebook updates News Feed algorithm for video
Facebook is changing its News Feed algorithm to reflect increased video viewership. It will now take into account how long a user watches videos for, alongside typical engagement metrics (likes, comments and shares). Users who spend a lot of time watching videos can expect to see more, and vice versa.

Facebook updates its ads
Facebook has created a new ad unit that allows marketers to post up to three products in one advert. It’s heading to Facebook’s ads API first, but will be available in other offerings later in the year.

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The network has also updated its Custom Audiences, allowing advertisers to target those who visit certain websites, and those who had visited them previously but haven’t done so in a while.

Twitter trials two new features
Twitter is testing a couple of new features. First of all, it is trialling a ‘retweet with comment’ button, allowing users to write their own tweet on top of a RT, like so:

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Secondly, it’s testing a WhatsApp share button, with some Android users noticing the feature in the Twitter app.

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Google takes measures to separate G+ from search
Google is dialling back the prevalence of G+ information in search results. In a move supposedly aimed at creating a more unified experience across devices, when a search result brings up something authored by an individual, it will no longer display his or her picture, or how many people are in his or her Circles.

Foursquare charging for location data
Foursquare is charging its largest web partners for use of its location data. A number of companies use said data in providing their own services – they are now being charged if they surpass a certain threshold.

New Second Life planned for 2016
Linden Lab, the creator of Second Life, is preparing a second edition of the virtual reality world. It’s being built form the ground up, with 40-50 new employees. A beta version is expected in 2015, with the full release in 2016, alongside potential Oculus Rift integration.

The beeb on reddit
The BBC is expanding its social offering through a dedicated subreddit, r/bbcworld, as well as a video news channel on the site.

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Quaker Oats sees success with Twitter and TV
Quaker Oats has released some impressive results from a campaign involving Twitter and TV. By promoting ten tweets when its adverts were shown, and targeting certain topics (cooking, entertainment and family, among others), the brand saw a 15.93% engagement rate and almost 90,000 clicks.

Heineken celebrates Gay Pride Month
Heineken US has produced a set of Instagram photos to celebrate Gay Pride month. The seven images are made up of the below, along with six images of couples, each set against a block background. When users scroll down the page, the photos come together to produce a rainbow.

French Football Federation joins Yo
The French Football Federation has joined Yo. It will be sending out messages to fans when France score in the World Cup, saying…. errr, “Yo.”

A week in the social World Cup
The World Cup is set to be the biggest social media event of all time, with 12.2m tweets in the opening game alone. One of the biggest incidents of the last week was when Uruguay striker, Luis Suarez, appeared to bite an opponent and was subsequently punished with a four-month ban. The hour after the incident saw339,269 mentions of the bite and, naturally, a number of brands looked to react. Some of the most successful examples came from NetflixSpecsavers, McDonald’s Uruguay, Snickers and Bud Light.

Another nice piece of reactive marketing came from the adidas UK Twitter account, which changed its name to adidas Italia for one day only, when England needed an Italian victory in order to progress.

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A number of brands promoted tweets around the USA vs. Germany game, with many using American patriotism and others recognising the importance of the event to a global audience. That’s something KLM failed to do; the Dutch Airline had to apologise for posting an ‘Adios Amigos’ tweet when the Netherlands eliminated Mexico from the competition via a controversial penalty.

Don’t forget to check out our round up of other goings on in the social World Cup.

Wimbledon and social media
It’s not just the World Cup that’s on this week. Wimbledon is more social than ever; the tennis competition has created a number of social media campaigns including live Twitter replays, photo booths in the famous queue and socially-sourced UGC shown on the screens outside Centre Court. Sponsors have been getting involved, too. We Are Social and evian have produced a campaign dubbed #LetsPlay that asks fans to tweet @evianwater with their most playful ‘live young’ messages. The best are being turned into mini musical films and sent back via Twitter and Vine. Meanwhile, Robinson’s wants to put an end to the #HenmanHill vs. #MurrayMound question and has created a video that pits Tim Henman against Judy Murray, which it will use to fuel an online debate.

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