Here are all of the posts tagged ‘Facebook’.

We Are Social Asia Tuesday Tune-Up #193

by Nurfarah Mattar in News

Almost Confirmed: Consumerism Found on Mars
Following NASA’s announcement, a flurry of content has been released by brands. The folks at 20th Century Fox were particularly reeling with jokes, premised on their upcoming film, The Martian (For the Curious Cats: Did NASA time its Mars announcement to coincide with ‘The Martian’?). Also spotted was Matt Damon, toasting to a liquid diet. The Facebook video received close to 40K views within hours.

Also chiming in was Lego, Papa John’s, Intel and the Internet in general.

Back in Asia, mentions of the discovery exploded on Twitter.

There there, Liverpool fans.

Spotify Hongkong Launches First Gig Series in Style
With over 20 million subscribers, Spotify is a household name in the online streaming industry. Now the company has taken music offline, in a suspicious move toward world domination.

Found the Sound is the brainchild of Spotify and Fashion Walk – delivering live music for shoppers at Causeway Bay, Hongkong. Sunita Kar, Managing Director of Spotify Asia, explained how ‘music and lifestyle go hand in hand’. The event series allows engagement with Hongkong shoppers, as well as the delivery of experiences beyond a digital platform.

With an emphasis on lifestyle and experiences, Spotify has taken a page out of social thinking. It is people who make brands social, not platforms.

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We Are Social Asia Tuesday Tune-Up #191

by Tobias Cragg in News

South East Asian haze floods social media
As smoky air drifts across the region, users from Singapore, Indonesia, and Malaysia have vented their frustration on Facebook and Twitter. In Singapore, many closely follow the government’s air monitoring index, the PSI, to note the safety of outdoor activity and whether or not it’s time to don the ubiquitous safety mask. Some Twitter users such as radio personality Joakim Gomez have attempted to find a particulate of humour in the cloud of frustration.

In Indonesia, the hashtag #masihmelawanasap, translated as ‘Still fighting the haze’, expresses a sentiment that effective strategies and solutions to combatting future outbreaks of the heavy smog have yet to be outlined.


While the debate between those who actually burn the forests and those companies who facilitate the burn are as consistent as the haze itself, a campaign by the World Wildlife Fund, incorporating both online and out-of-home efforts is reminding Singaporean consumers that ‘We Breathe What We Buy’.  A beautiful, if haunting, re-imagination of everyday items as burning forests, hits the point home.


Some were able to find the lighter side of the pollution and used their digital imagery skills to Photoshop monsters into Singapore’s hazy skyline.


Instagram rolls out highly anticipated full-funnel ad solution
Instagram, the US’ second largest ad platform behind Facebook, is enabling advertisers to launch ads, implementing Facebook’s ad management technology. Instagram has 300 million active users worldwide, and the advertising capabilities will be available in more than 30 countries. These countries include Hong Kong, Indonesia, India and New Zealand, where brands such as (@intel_indonesia) and Air New Zealand (@airnz) will be the first to test these ads out.

The platform has also introduced ‘Marquee’, which allows advertisers to up their real-time Instagram offering by ‘owning a moment’ – good news for those launching products or involved in live events.

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We Are Social Asia Tuesday Tune-up #190

by Kristie Neo in News

Gaption: A social network that pays for your content
We’ve heard this – time is money. Malaysia-based social network Gaption, knows this well, so much so that they’ve gone a step ahead and spun it around a business idea that gets social media users like you to get paid for just going online.

The money comes from brand advertisers. Gaption uses a tracking system to monitor content that performs well or engages well with audiences online. They then go on to sell these insights to brands, get the brands invest, and re-distribute the profits back to users. How much an online user earns depends on a variety of factors such as online popularity, and how much time he/she spends online.

Since its inception in June, Gaption has garnered 20,000 users and generated US$10,000 in revenue, which it has shared with its users. The company has grand plans ahead. They’re planning to capture 10 to 15 million users with an average of US$900,000 per month over the next two years. Next markets to target include Australia, Singapore and the Philippines.

Japanese messaging service Line unveils Line Launcher App
Line wants you to have more of their cuddly bears, bunnies, duckies and conversation stickies to share with all your friends. And Line fans can’t get enough – the app has received about 4.5 stars on Play Store.
They’ve unveiled the Line Launcher App that allows users to customise the look of their smartphone based on a range of Line-inspired wallpapers, icons, and widgets, with over 3,000 free options ranging from scenery, nature and animal motifs. Popular Line characters Brown, Cony and Sally are included as well.
release_image_line-launcher_en03Screen Shot 2015-09-08 at 5.55.25 pm

Indonesia’s Yogrt clinches US$3 million in funds, boasts former Acer Indonesia CEO as co-founder
Indonesia-based social networking app Yogrt managed to clinch US$3 million in funding, with just 500,000 registered users and a 10-month track record in Indonesia. Not bad for a start-up at all.
It’s the first app made by Kongko Digital, a Singapore-based company. One of its co-founders, Jason Lim, was the former CEO of Acer Indonesia who left his post to pursue ambitions to be an entrepreneur.

Yogrt functions a lot like Tinder. It locates active app users based on your location. If you “like” their profiles and they “like” you back, you get the opportunity to chat with them. In addition to that, you also get to challenge users with games and quizzes to get them to like you back.

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We Are Social Asia Midweek Mashup #189

by Wendy Yee in News

DeNA launches mobile gaming live-streaming app
Japanese mobile gaming giant, DeNA, launches new app for Android devices, Mirrativ, in the hopes of creating a similarly rabid fanbase as seen for online live video games – cue PewDiePie on YouTube – but this time, for mobile games. Mirrativ allows users to stream their entire device screen to viewers (similar to Periscope or Meerkat), watch live streams, and interact with gamers in real-time. Viewers can post comments and ‘likes’ on streams as they watch, and can also follow users. The free Android app supports English, Japanese, and Korean. DeNA didn’t specify a timeline for Mirrativ’s iOS launch, only that it’s coming soon.


Line halts plan for IPO
For the second year in a row, smartphone messaging app, Line, is putting off plans for IPO. In an interview with the Wall Street Journal, the company will be delaying the offering until “at least next spring.” A Line spokeswoman told the WSJ that the company did not have a definite timeline for the IPO.

“Regarding future prospects, we will make a decision based on market conditions and the evolution of our business performance,” she added. The app faces slow growth, with other popular messaging apps all combining to slow Line’s expansion. Line has also failed to take off in China – due to the Great Firewall – and in India, where people seem to prefer to juggle Facebook and WhatsApp. Read the rest of this entry »

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We Are Social Asia Tuesday Tuneup #187

by Aubrey Teng in News

WeChat valued at $83.6 billion
WeChat, China’s messaging app giant, is valued at $83.6 billion. That makes up almost half of parent company TenCent’s value. On top of messaging, it also serves as a platform for ecommerce, mobile payments, social gaming, media and more with a user base of 600 million. With such impressive statistics, it is not hard to see why WeChat and other similar messaging chat apps are attracting many investors.

MSTY, a new music messaging app, launches globally
A new music messaging app MSTY (My Song to You) has recently launched worldwide. It gives users a new way to communicate with friends by combining music with text and photos. Users can pick a song from MSTY’s curated song-clips. They can then attach a photo by taking one in the app, importing a picture from their camera roll or using one of the template images from the app’s library. Users can also type a short message on the image.

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