Here are all of the posts tagged ‘Facebook’.
Sina Weibo now has another 2.5 million daily active users
Last quarter was a successful one for Sina, with an additional 2.5 million daily active users. The number of users increased by 4.2% from 58.9 million in September to 61.4 million in December.
WeChat launches Mac app
A web version of WeChat is already available for users to chat on their PCs but there will now be a desktop Mac client – in both English and Chinese. Users need to have Mac OS X 10.7 (Lion) and above to install the client, and scan a QR code to sync their mobile version to the browser.
Chinese Vine-like app Weishi gaining popularity in China
Tencent’s new app Weishi may just be on its way to success just like its predecessor, the hugely popular WeChat. On Valentine’s Day, it received 160 million video views on a single day, with “millions” more outside the app itself. It is no surprise that the app is in the top three most downloaded social networking apps in Apple’s App Store in China from end December to February 25, 2014.
Line opens sticker marketplace to all, introduces voice calling
Japanese-based messenger app, Line, is opening its sticker marketplace to all designers and companies from April. This could be a significant move, as stickers currently account for 20% of Line’s revenue, despite being available to partners only. Like WhatsApp, Line is also launching a voice-calling service, which will be released first in the US, Japan, Mexico, Spain, Thailand and the Phillipines.
Twitter continues to grow in the US
Twitter’s user base in the US is growing and, as of 2013, accounts for 17.6% of US internet users, expected to rise to 19.2% in 2014. Growth is slowing, however, with 2014′s expected user increase just 11.6% compared to 2013′s 19.4%. Users are maturing, too; a higher percentage of 25-34 year olds than teenage internet users are on Twitter; by 2018, 35-44 year olds will also outnumber teenagers.
Facebook decreases reach for status updates
Edgerank Checker has analysed the reach of Facebook plain-text status updates, concluding that there has been an average 40% decrease between 7th January and 4th February this year, from 18% to 11%. Video posts now have the biggest reach, followed by status updates, while users engage most with photos.
Tagging other Facebook pages can increase reach
It’s not all bad news for Facebook reach, though. Now, when one page tags another in a post, that update may appear in the newsfeeds of those who already ‘like’ its subject. See the post below, in which a Facebook user who ‘likes’ NBA star Dwight Howard is exposed to content from Bleacher Report, in which Howard is tagged.
Facebook pages can edit past updates
Facebook has made it possible for more pages to edit their updates, with the feature now available to all verified pages, as well as some others. There is as yet no known date for a universal rollout.
Facebook puts an end to email
Facebook has put an end to its email offering, officially disbanding the service after acquiring WhatsApp. The feature, introduced in 2010, provided users with an @facebook account, but it proved unpopular. For those who weren’t aware of the feature… well, precisely.
Promoted accounts to appear in Twitter search
Twitter is featuring promoted accounts in search, alongside recommendations of who to follow when users enter certain terms. The network will automatically decide which queries are appropriate, based on advertisers’ targeting decisions.
LinkedIn updates ‘Who’s viewed your profile’
LinkedIn has significantly updated its ‘Who’s viewed your profile’ section. Where users previously saw just names, they will now be treated to analytics, including industry and job title, as well as tips on how to increase the number of views your profile receives.
WhatsApp to introduce voice calls
WhatsApp, Facebook’s recently acquired messenger service, is set to launch voice calling on iPhone and Android by Q2 this year. The feature will eventually expand to other devices, and will reportedly be free for at least a limited time.
Updates to Google+ for iPhone and Android
Google+ has completely revamped Hangouts for iPhone and iPad, such that the feature now resembles mainstream messaging apps like WhatsApp. Changes include reorganised tabs (Hangouts, Favourites and Contacts), as well as the ability to send videos, stickers and locations.
It’s not just iOS that received updates, though; photo-editing for Android has changed, too. Along with new filters and creative tools, there is increased ‘cloud’ integration, so users can access and edit all their photos from any device.
Snapchat could look to college students
College students could be the key to Snapchat’s success, with 77% of the demographic using the app at least once per day. Of those, 45% said that they would open a snap from a brand they’d never heard of, the number rising to 73% for already-known brands.
McDonald’s joins Snapchat
Talking of brands on Snapchat, a particularly large one has just got involved: McDonald’s. The fast food chain told its Twitter followers about its Snapchat plans, and has since shared several snaps, some including brand spokesperson and basketball star, LeBron James.
Apple begins to embrace social
Apple has launched a Tumblr to promote its iPhone 5C, complete with four different 15-second videos. The move comes as something of a surprise, considering Apple’s historical reluctance to engage in social media.
American Idol announces partnerships with Facebook and Google
Reality TV programme American Idol announced partnerships with Facebook and Google last week. The former is set to host ‘live visualisations’, which will “bring a new dimension to the viewing experience and enhances the connection fans have with the show”. Fans will also be able to vote directly via google.com.
Manchester United and Google’s ‘Front Row’
English Premier League club Manchester United has partnered with Google to create ‘Front Row’. By using Google+ Hangouts, the club will be able to show the faces of participating fans on pitchside ad hoardings during the 16th March derby game against rivals Liverpool.
The Oscars and social media
Last night’s Oscars, like any big award shows, generated a lot of Twitter chat, with over 7 million mentions of the hashtags #oscars and #oscars2014 on the platform. A few moments proved particularly popular on social, including a photobomb by Benedict Cumberbatch and Leonardo DiCaprio missing out on an award. However, the clear winner was a star-studded selfie by host Ellen DeGeneres.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
The post took just 40 minutes to become the most retweeted of all time, outdoing Obama’s ‘four more years’ from 2012. It turned out to be a well thought-out piece of product placement from Samsung, whose Note 3 was used to take the image, on a night when several brands were looking to get in on the act. Arby’s purchased Pharrell’s famous hat for charity, NASA used mentions of Gravity to display their own images and pizza chain Big Mama’s & Papa’s were delighted when DeGeneres put in an order from the ceremony.
— Big Mama’s & Papa’s (@BigMamasNPapas) March 3, 2014
Al Jazeera asks social network users to help #FreeAJStaff
News network Al Jazeera is calling for action to promote awareness about journalists detained in Egypt. Supporters are encouraged to share pictures and messages on Twitter and Instagram using the hashtag #FreeAJStaff, which will be amplified using Thunderclap. Images will be curated on a Tumblr dedicated to the hashtag.
LinkedIn launches Chinese-language site
LinkedIn pursues Chinese users more aggressively through a localised version of its site and a joint venture with Sequoia China and CBC Capital. The Chinese version of the professional networking site, branded “领英”, also includes integration with popular local social networking sites, Sina Weibo and Tencent WeChat.
Indonesian Idol rakes in money through Twitter votes
Indonesian Idol, the Indonesian version of popular singing talent show American Idol, has implemented a voting system called Twitter Vote which charges users money for each vote they cast. Fans are charged IDR 2,000 (S$0.22) for every vote cast through the hashtag #Vote(idolname) while mentioning @IndonesianIdol. Fans can also use #Supervote(idolname) to give 20 votes to their favourite idol in a single tweet and can pay using credit card, bank transfer, Doku Wallet or from convenience store chain Alfamart.
Sina Weibo reportedly planning an IPO
According to a report by the Financial Times, Chinese microblogging platform, Sina Weibo, is looking to raise approximately $500 million through a public listing on the New York Stock Exchange. The company has also reportedly hired Credit Suisse and Goldman Sachs for the IPO, which is expected to complete in the second quarter of the year. The site may be valued up to $7-$8 billion and is set to be one of the biggest deals from China this year.
KakaoTalk to launch cash gifting feature
Sirgoo Lee, the co-CEO of KakaoTalk announced at the Mobile World Congress in Barcelona that his company is working on allowing “modest amounts” of money to be sent through its messaging service, although it is unclear if this feature will be available outside of South Korea. Japan’s Line and China’s WeChat have recently integrated similar financial services into their messaging apps, with five million users participating in WeChat’s Chinese New Year money gifting scheme.
Facebook’s ROI has been underestimated
A study by seven large packaged-goods companies, in partnership with Facebook, Google and Nielsen, has found that marketing-mix models tend to underestimate Facebook ads’ return on investment by up to 48%. By measuring impressions instead of clicks, the ROI of Facebook ads increased by up to 75%.
Facebook buys WhatsApp
Facebook last week announced its acquisition of messenger service WhatsApp for $16bn, or $36 per monthly active user. The Guardian produced a profile of the deal, including the history of WhatsApp, which examines the pros and cons for Facebook. Benefits include the potential for reaching younger users and those in emerging markets. The move comes after rapid growth on WhatsApp; here’s how its user base compares with other big names within the same time period:
Buzzfeed shares on WhatsApp
Last week, Quartz reported that Buzzfeed articles were being shared more frequently on WhatsApp than on Twitter by iOS users, leading to the consideration that publishers may need a WhatsApp strategy. A riposte by Nieman Journalism Lab claimed the figures were skewed; they showed the number of times a user clicked on the ‘share’ button for each platform at the bottom of a Buzzfeed article, not the actual number of impressions. Digiday discussed whether or not publishers should devise a WhatsApp strategy; the piece argues that, while the platform is undoubtedly huge in terms of its user base, it may be a while until it is considered a place to share news.
Changes to Facebook ad targeting
Facebook has updated the way in which advertisers can target different audiences on the platform. First of all, it’s good news for business-to-business marketers (but bad for LinkedIn) as users can now be targeted based on job title. That isn’t all, though; other options include location, demographic, interest and offsite behaviour.
Facebook ad spend focussed on Europe and North America
Facebook’s ad spend is primarily concentrated in North America and Western Europe, despite huge user bases across the world. North America accounts for 52% of global ad spend for just 15% of users, while Western Europe gets 35% for a 14% share of users. The map below shows the potential for growth in other markets, though it’s worth remembering that the average value of each consumer will vary by region.
Twitter’s Marketing Platform Program
Twitter has expanded its Ads API and is now calling it the Marketing Platform Program. The set of partners is intended to increase ROI on Twitter ads and, according to the network, includes all “Ads API partners as well as those in measurement and targeting”.
LinkedIn publishing platform for all
LinkedIn has for some time allowed a network of certain ‘influencers’ to post long-form blogs on the site. It is now opening the publishing platform to all users in a staged move over the next couple of months.
Tide’s Winter Olympic Vines
After the success of using Vine in a Halloween campaign last year, Tide has produced ten more Vine videos around the Winter Olympics. Two examples, with different levels of success, can be seen below.
— Tide (@tide) February 17, 2014
— Tide (@tide) February 19, 2014
Coke’s World Cup Moments of Happiness
Coca-Cola has launched a ‘Moments of Happiness’ campaign for the upcoming World Cup, in which it asks filmmakers to submit video clips around happiness, for the chance to appear in the video for their World Cup ‘anthem’, entitled ‘The World is Ours’. At least 20 winners will appear in the video, while three will be selected to receive $1,000 each.
The Brit Awards and social media
Despite their lowest TV ratings for 15 years, the Brit Awards were a huge success on Twitter, with over 4.17 million tweets. Roughly 2 million of these were votes for the ‘best video’ award, won (shock horror!) by One Direction and their Twitter army. Naturally, brands wanted to get a slice of the action, and it was the first time that British brands made use of Twitter’s Amplify platform.
Twitter users could get exclusive video content through Amplify, with pre-roll ads for Brits sponsor, the haircare brand, VO5. Another sponsor of the event, Mastercard, was not so successful in its social media offering, when news that it had requested specific tweets from journalists in exchange for accreditation went viral. Bookmakers Paddy Power were quick to react on Twitter.
— Paddy Power (@paddypower) February 19, 2014
Pepsi Max using Vines for billboard ads
Pepsi Max is putting Vines on UK billboards, under the hasthtag #LiveForNow. The billboards, which have already been taken over, currently ask people to submit their ‘unbelievable Vines’, which will then be filtered and shown on screen.
KLM partners with Facebook and Twitter for social commerce
The Dutch airline, KLM, announced a partnership with Facebook and Twitter that will allow customers to purchase tickets through the networks. As well as the obvious ease for consumers, this blog post highlights the principal benefits for the brand.
Burberry partners with WeChat
Burberry is looking to grow its Chinese consumer base by partnering with Chinese messenger app, WeChat. Burberry followers will be able to view the brand’s Fashion Week AW14 Womenswear show and personalise digital versions of the collection, in order to unlock exclusive audio content from a senior member of the Burberry design team.
Create your own Instagram adventure
Macmillan Publishers is using Instagram to promote a new book for teenagers. Making use of the ‘tagging’ feature, users can follow a ‘Create Your Own’ adventure, with each click directing the participant to a different account to continue the story. An example is seen below – do you fight back or keep still?
Creme Egg’s Google+ bake off
Cadbury’s Creme Egg is using Google+ to discover new recipes. Hosted by Eric Lanlard, the mastermind behind Creme Egg brownies, the #CremeEggBake asks users to submit their own crazy ideas, with Lanlard set to bake his favourites in a live hangout on the network.
Google and Saatchi Gallery’s Motion Photography Prize
Google+ has partnered with the Saatchi Gallery to produce a gif-making competition, dubbed the ‘Motion Photography Prize’. Users can submit their creations to a panel including director Baz Luhrmann and artist Tracey Emin, with the winner’s work set to appear in the gallery.
#UseMeLeaveMe at SXSW
Those attending this year’s SXSW in Texas may be able to make use of free transport and accomodation. Adobe’s #UseMeLeaveMe campaign includes a free biking programme, in which the vehicles have their own personalities and are capable of posting to Twitter while you use them. There is also a ‘Buds for Beds’ competition, which encourages attendees to explain why they are the ‘deservingest of the deserving’ (sic), for the chance of winning free accomodation at the event.
13.6 billion messages on QQ to usher in the Chinese New Year
Tencent revealed that during Chinese New Year’s Eve, a total of 13.6 billion instant messages were sent by QQ users. As reported in TechInAsia, there were 32.7 million QQ messages sent in a minute at the peak of the messaging flood. Also, Tencent revealed in the Chinese- language infographic posted in Sina Weibo that there was 16 million users who made a video call on QQ during Chinese New Year’s Eve. 13.6 billion may seem to be an impressive number but it hasn’t surpassed the tremendous 27 billion messages processed in a day by Whatsapp in June last year.
WeChat users sent out cash-filled red packets to friends and families for CNY
WeChat has launched a feature letting users based in China gift money to friends and family last week to celebrate Chinese New Year. According to TechInAsia, Tencent, the parent company, disclosed to Chinese media that during the first two days of Spring festival, over five million users exchanged over 20 million envelopes. After binding one’s bank account to the app, users can send cash-filled virtual red envelopes, a traditional gift for the Lunar New Year, in two ways. Users can either send cash directly to a recipient or to jazz things up, they can put up a sum of cash that would be distributed randomly among a specified group of friends. This scheme marked a successful attempt to get users to bind their bank accounts to WeChat. It seems that WeChat is evolving from messaging app into a catch-all solution for e-commerce, gaming and even consumer banking.
Will Jomblo be Indonesia’s Facebook for singles?
Jomblo, a social networking site, was launched last week in Indonesia. The domain name may be the reason why this site draws a lot of curiosity because “Jomblo” is the new trending word for “single” in Indonesia. Fair enough, Jomblo wants to be a social dating site for singles, but at the same time it wants to be an online platform where single can meet new friends based on interests. As discussed in TechInAsia, in the future, Jomblo wants to launch a matchmaking feature that matches user profiles based on an algorithm. But the team emphasized that Jomblo is not entirely a dating site, there are non-dating features to keep everyone on the same page. Moving away from positioning as an online dating site may or may not be a good move but so far, Jomblo has garnered close to 9,000 registered members and most of them are single. The team plans to release Android and iOS apps in the future.
Social posts by friends affect purchase behaviour
Social media really does affect purchasing decisions, according to January 2014 polling by eMarketer. This is true of millennials in particular, with 68% of 18-34 year olds surveyed stating that they were influenced to buy products at least somewhat by their friends’ posts. The same was true of 53% of 35-44 year olds, decreasing with age to 22% of those over 65. The younger group was also most likely to share photos and thoughts of new products and services; just 19% of males aged 18-34 said they never did so, and 18% of females – much lower than the gender averages across all age groups: 39% and 34% respectively.
Facebook outdoing Google for referrals?
Facebook is hugely outdoing Google for referrals to the Buzzfeed network, and had been doing so for all of 2013. The graph below depicts the data explaining sources of traffic to the network’s 200 odd websites. That’s a pretty big sample size and, even if it isn’t indicative of an internet-wide trend, it’s certainly an interesting area to watch.
Facebook celebrates turning ten
Last week saw the tenth anniversary of Facebook’s founding, a milestone that the network celebrated with, among other things, an open letter from Mark Zuckerberg, personalised ‘Lookback’ videos at users’ time on the network and a film, shown below.
The birthday saw the production of a lot of literature about Facebook’s past and future, including a number of pieces by We Are Social. In Marketing, Tom Ollerton discussed what Facebook might look like in ten years, referencing the rise of emotion, increased competition and the network’s ability to purchase competitors. Meanwhile, Andy Spry spoke to the Drum about Facebook’s evolution into a mobile network, while Laura Muldoon looked back on what’s happened in the last ten years.
Twitter releases redesign
Twitter showed off a whole new design last week, with changes including a new colour scheme and font. Here’s a screenshot of what it looks like now:
Twitter’s Q4 results lead to drop in share price
Twitter’s share price dropped by 18% after the release of its Q4 results, which saw monthly active users rise by just 3.8%. We Are Social’s own Leila Thabet discussed the news with Marketing, attributing future success to Twitter’s development as a second screen platform:
But despite owning the ‘second screen’ space, Twitter hasn’t yet been able to monetise its products to anywhere near the extent of Google and Facebook. At issue is Twitter’s lack of an algorithm to determine relevant content, which means it has to show all tweets a person publishes, to all of their followers. This creates a crowded and time-sensitive newsfeed, and promoted tweets can add to the confusion.
Twitter, however, displayed a positive outlook, citing the 30% year-on-year increase in MAUs and 121% jump in ad revenue over the same period.
YouTube getting tougher on fake views
Google is planning to clamp down on ‘fake’ YouTube views, with brands currently able to buy 60,000 fake views (and the accompanying perceived popularity) for just $50. Philipp Pfeiffenberger, software engineer at YouTube, is quoted as saying:
YouTube isn’t just a place for videos, it’s a place for meaningful human interaction. Whether it’s views, likes, or comments, these interactions both represent and inform how creators connect with their audience. That’s why we take the accuracy of these interactions very seriously. When some bad actors try to game the system by artificially inflating view counts, they’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities.
Microsoft invests in Foursquare
Microsoft has invested $15m in location-based mobile app Foursquare, after rumours last year of a potential purchase. The move comes at a time of change in Microsoft’s senior personnel, and is seen as the two companies growing closer, with potential consequences on the evolution of Foursquare into a more immersive platform.
Reactive brands during the Superbowl
Last year’s Superbowl saw the birth of the ‘Oreo Moment’, a term now used to describe any brand successfully reacting to a current event. It’s no surprise, then, that other brands had social media war rooms ready to respond to whatever might happen during the game. Jaguar used their ‘Villains’ Lair’ to defend their promoted hashtag #goodtobebad against attempted hijacking by the likes of Lexus, Esurance and Audi, while Hyundai forwent attempting to replicate Oreo’s reactivity, instead focussing on interactions with other brands and users.
Dreft, Kevin Jonas and a sponsored baby birth
Singer Kevin Jonas is having the upcoming birth of his child sponsored by detergent maker Dreft, allowing the brand exclusive access to content to share on Twitter. It’s something that celebrities have been doing with gossip magazines for quite some time – no doubt we’ll see more collaborations like this in future.
— kevin jonas (@kevinjonas) February 1, 2014
evian loves you like… We Are Social has launched evian’s #ILoveYouLike campaign for Valentine’s Day, responding to users who use the hashtag like below. Running across Twitter, Facebook, Instagram and Pinterest, there is also a competition element, with users encouraged to complete the sentence “I love you like…” for a chance to win.
TGI Fridays say #thankswingman TGI Fridays is looking to build up its Twitter following this Valentine’s Day by paying homage to all the wingmen out there. The first 500 users to follow @tgifridays and tweet #thankswingman will receive a $15 gift card towards a plate of chicken wings, which may or may not be an excellent date idea.
Domino’s Twitter Meltdown Domino’s Pizza last week ran a Twitter competition, asking users to tweet using the hashtag #DominosMeltdown. For everyone who did, the heat got turned up on a delivery man made out of ice; whoever’s tweet made the pizza finally fall won a year’s supply of their own. That’s a year’s supply of pizza, not delivery men made out of ice.
Airbnb helps out with #SochiProblems
As you may have seen, the accommodation at the Winter Olympics leaves a lot to be desired. The hashtag #SochiProblems has taken off, which AirBnB has managed to turn to its advantage, tweeting at users with better places to stay.
— Airbnb (@Airbnb) February 7, 2014
Twitter increases focus on Asia
In an effort to increase global engagement and revenues, the newly-listed social media company has gone on an aggressive hiring spree in Asia. The company has reportedly staffed five key marketing and communications positions in the last two months, and is said to be currently hiring for more than 20 positions in the region.
Possible LinkedIn integration on WeChat
The upcoming WeChat update could possibly come with LinkedIn integration and an Android makeover for the popular messaging and social media app. The following screenshots from a private beta version were released on Pingwest.
LinkedIn currently has more than four million registered users in China. Analysts predict that a Chinese-language version of the professional networking platform could be released soon.
Reverse takeover lands mig33 on the ASX
The Singapore and Indonesia-based mobile social networking company, mig33, is now listed on the Australian Stock Exchange. Australia-listed mining exploration company, Latin Gold, acquired it in a reverse takeover, which allows mig33′s shareholders to become majority owners of the combined group. Latin Gold will also take on mig33′s company name.
Wongnai, Thailand’s Yelp, grows to 1 million users
Thai restaurant review site, Wongnai, revealed that it has reached its goal of 1 million registered users since its establishment in 2010. Available both as a website and mobile app, the review site currently sees approximately 220,000 active users per month. Despite its success thus far, Wongnai has not revealed any plans to expand its services beyond Thailand.
China’s Weibo users decline while WeChat rises
The future of China’s Weibo platforms does not look promising as they have lost 27.8 million users over the past year following the Chinese government’s latest internet crackdown campaign against online rumours. However, as China’s most popular social platforms experience this dramatic fall, the number of users on instant messaging apps such as WeChat has grown by 64.4 million users in 2013 while the total number of mobile Internet users reached 500 million.
WhatsApp users double in less than a year
Private messaging’s popularity does not cease as WhatsApp reports an increase of over 200 million users since April 2013, now standing at 430 million active users as of January 2014. A staggering 50 billion messages are sent and received on the app per day.
The ongoing saga of organic reach on Facebook
Facebook threw another curve-ball this week when it revealed its latest alterations to the newsfeed. They will now show fewer text status updates from Pages, as the latest testing has shown that people are more likely to post on Facebook when they are exposed to plain text status updates from their friends rather than Pages. Facebook have been vague about what brands should do as a result, but they have recommended that when posting links, brands should use ‘link-shares’, as in this example:
Facebook is testing a mobile ad network
Rather than being content to just display ads to it’s own users, Facebook is testing showing ads to users of third party apps. Unlike previous tests, Facebook is working directly with a limited number of advertisers on its own mobile ad network rather than outside ad-serving platforms to display “sponsored content outside of its own properties”.
Watch your b-to-b-back, LinkedIn
Facebook is making room for job and b-to-b marketing as it plans to allow advertisers to start targeting users based on their employment details this March. This is expected to appeal to recruiters, placing Facebook in direct competition with LinkedIn.
Twitter lends a hand to brands and publishers
Twitter has revealed a shiny new dashboard called analytics for Twitter Cards that will allow brands and publishers to monitor how media-filled tweets perform. This dashboard will then provide companies with personalised tips to help them make more strategic decisions. These new set of tools are already being used by the likes of BuzzFeed, NBC News and ESPN.
Pinterest experiments with GIFs
GIFs may no longer appear just as static images on Pinterest, who are experimenting with a new play button that features on the bottom left of embedded animated GIFs.
Ajax helps you wipe away annoying social trolls
Scouring brand Ajax have develop a new social utility tool, ‘Social Wipes’, allowing you wipe your social slate clean. For Facebook, the tool allows you to unlike pages you’ve liked over the years. For Twitter, it scans all of your followers and people you follow for potential spam bots. Only a week old, Ajax has already helped clean up more than 200,000 page likes on Facebook and nearly 20,000 Twitter spam bots from social feeds. Oddly enough, the brand does not maintain a social presence on either social network.
JBL turns tour tweets into music
JBL has created a digital experience which transforms user tweets into a custom track generated by JBL’s Tweet Music algorithm, converting every letter, number and character into a loop of music. The popularity of the campaign is evident: in just one week of the promotion, JBL received 2,600 mentions using the @JBLaudio handle, compared to it’s typical average of 360. They have also accumulated 3,100 new followers with nearly 1,200 songs created so far. The opportunity to win an all-expenses-paid trip to the 2015 Grammy Awards is no doubt having a positive impact.
Thinking of buying a DLSR? Not after this campaign…
This week We Are Social launched the “why DSLR?” campaign for Panasonic, with a series of videos featuring a bodybuilder, an owl and a duel-style shoot-out between two cameras to promote its mirrorless Lumix cameras. We Are Social will also monitor social conversations surrounding DSLR cameras found on internet forums and across social platforms and will respond to questions about DSLRs and mirrorless cameras. Sarah Oliver, Account Director at We Are Social said:
Whichever stage of the purchase journey people are at – researching DSLRs on forums or searching to buy a DSLR on Google, this campaign will surface considerable and credible expert opinion with the power to change their decision.
OnePiece unveils #HackTheSale social campaign
The Norwegian clothing company OnePiece, is inviting customers to share its #HackTheSale campaign on Facebook and Twitter, to communally drive down the price of a onesie jumpsuit. Every time a customer uses the #HackTheSale app to share the campaign on either of the social networks, the price of a Lusekofte Onesie, which starts at £139, will go down.
Microsoft faces a fumble with the FTC
Microsoft didn’t know what they were in for when they signed a content deal with YouTube network Machinima. Machinima recruited YouTube creators to make videos about the Xbox One, however these console enthusiasts didn’t disclose that they were paid to promote the product. As a result, Microsoft has unintentionally disobeyed the FTC’s endorsement disclosure guidelines, which may result in intervention.
Brands’ Grammy Tweet Attempts…
The awards season is truly upon us, beginning with a bang last night with the Grammys. And, of course, that can only mean one thing; social media triumphs and disasters. Antiperspirant brands a plenty tried desperately to jump onto the Grammy conversation, but armpit puns and poor jokes fell on deaf ears. Others, such as Pizza Hut and Fitbit, tried to brazenly join in the conversations, with various jokes, ‘tips’, but alas, failed to win the hearts – or the RT’s – of the Grammy viewers.
However, some brands were right on the money. Pharrell Williams was trending on Twitter that evening, due to his questionable headgear at the awards. Restaurant chain Arby’s, whose logo looks a bit like Pharrell’s hat, was quick off the bat to tweet him just that. The tweet received over 70,000 RT’s, demonstrating the power of social if your timing is right, coupled with a genius comment.
Singaporeans are not interested in paid content
Outbrain, a content discovery platform, has recently released its inaugural Asia Pacific Content Consumption Trends report based on data pulled from 100,000 sites. The study revealed Singaporeans to have the highest bounce rates across six markets, with Australia being the most engaged with paid content. This means that visitors “bounce” or leave the site rather than viewing for much longer. Interestingly, these APAC consumers prefer to consume content on their mobile phones and tablets at night as per shown below:
LinkedIn appoints President for China region
Derek Shen, founder and former CEO of Nuomi (a Chinese site similar to Groupon) is now the president of LinkedIn China. This appointment marks an official move into the Chinese market, which to date has over four million members. Could a localized language site soon be in the works?
WhatsApp has 35M users from India
Last December, WhatsApp shared its India numbers to be 30 million monthly active users. Yesterday, it revealed its latest growing numbers to be over 35 million active users, with a consistent increase of approximately 5 million active users every month in the country. This can be due to its second operator tie-up with Tata Docomo that offers Unlimited Whatsapp data packages for Rs.15 and Rs.30. With its current global count of 430 million active users, we reckon it wouldn’t be long before they cross the 500 million mark.
Facebook ads influence car shoppers mid-funnel
Facebook have shared a study that found automotive ads on the social network cause a 50% increase in visits to car-model pages, 46% increase to all product pages, and a 10% increase in internet-wide searches, indicating paid promotion heightens the average time spent looking at specific vehicles. It also suggests auto brand rivals suffer when Facebook advertisements are implemented, seeing competitor brand searches across the internet drop by 3%.
Facebook ‘Trending’ has arrived
Facebook has announced the imminent roll-out of its new Trending feature on its web version to users across the USA, UK, Canada, India and Australia. The trending topics will be identified by an algorithm, “highlighting topics that have had a sharp increase in popularity, as opposed to overall volume”. Descriptions accompanying each trend will add to the more personal touch Facebook has aimed to achieve. As it standsno plans have yet been announced to sell sponsored trends, however this could be a source of revenue for Facebook further down the line.
Facebook could be set to launch news reading app this month
Re/code is reporting that Facebook is planning a news reading mobile app, Paper. The new offering is likened to Flipboard and is said to include rich media content alongside status updates from Facebook users, and is reportedly set to launch later this month.
Twitter develops tailored audience offering for ads
Twitter has released three new ways for advertisers to create tailored audiences to target its ad products against, enabling them to define groups of existing and potential customers.
The CRM approach creates tailored audiences from an internal CRM database or an ad partners database, with “unreadable scrambles (called hashes) of email addresses” matched to Twitter accounts.
The Twitter ID approach uses usernames or user IDs to create a tailored audience. This approach could be used to target influencers with a large following, and build relationships with them, in the hope they’ll spread the brands message.
The third, exclusion targeting, will enable advertisers to exclude CRM and Twitter ID audiences from the set of Twitter users reached. Using Twitter targeting options (interests, keywords and TV) users already following or engaging with a brand, or users who won’t be interested can be excluded from a campaign.
@ mentions have arrived on Tumblr
Tumblr has graduated from blog network to social network in recent times. With theaddition of the long-awaited user mentions feature, it is now possible to tag friends in Tumblr’s compose screen using an @ symbol.
BBC News launches Instafax
The BBC is currently trialing a short-form video news service delivered to Instagram users, named Instafax. December saw mobile and tablet viewing figures overtake desktop use for the first time, and Instafax is the BBC’s response to this news.
Acura uses Twitter preview, to preview stop-motion project
Honda brand, Acura, took to Twitter to promote Jerry Seinfeld’s Web series, Comedians in Cars Getting Coffee, in which the Acura NSX prototype featured. They tweeted single frames from a stop-motion gif, each displaying in Twitter’s timeline image preview with the result of a visual flip book as you scroll down the page. Twitter users got involved during the show using #NSXCoffeeRun, and 150 fans were rewarded with a @tweetacoffee Starbucks gift card.
Subway go mad for gifs this January
Sandwich brand Subway are tempting those dieting this January by launching 73, soon to be 100 animated gifs with the hashtag #januANY for a mini-campaign across Facebook and Twitter, using both paid and organic messages. The idea is that consumers will rapidly share these unusual animations with their friends and family via social media channels.
You could #BeeFamous with Applebee’s
American food chain Applebee’s has two TV spots to fill to promote their more diet-friendly ‘Under 550 Calories’ menu, and for your shot at six seconds of fame you simply have to capture your ‘unbelievable’ reaction to the special menu items with a vine and share it on Twitter using #BeeFamous. If you’re successful you’ll be sent to bee-famous.com to await further instruction. This method has been tried and tested previously , most notably by Dunkin Donuts during ESPN’s “Monday Night Football” pregame show featuring animated content posted to Vine from the brand. Submissions will be accepted until January 26th.
— Colt Paulsen (@ColtPaulsen) January 19, 2014
Real fans could be #FlyingToMadrid
Emirates and Real Madrid launched their ‘Fans For Real’ campaign on Google+, giving their biggest fans the chance to win flights to Madrid and watch the team in action. To get involved users must +1 Emirates and Real Madrid’s Google+ pages, upload and share content using #FansForReal and #FlyToMadrid. The campaign launched with the below video depicting what the winners experience could be.
The Mindy Project is matching on Tinder
American TV series, The Mindy Project has broken new territory with Tinder. The show announced in November that there would be a Tinder-themed episode in the new year, and to co-inside with this the show has been advertising on the app, matching users with fake character profiles.
Vlogger takes over brand Snapchat account
WetSeal, a teen retailer is one of the latest brands to turn its hand to Snapchat marketing. They partnered with influencer and vlogger Meghan Hughes who manned their account for two days in the lead up to Christmas, creating a Snapchat story. Meghans story was “stitched together from multiple snaps and broadcasted to a larger audience”, and remained visible for 24hrs, making it possible to replay it as often as someone liked. The results speak for themselves, WetSeal gained 9,000 new followers and 6,000 views of the story for WetSeal, and vlogger Meghan was able to interact with her fans and followers in a whole new way.
Brands are joining Jelly
The new and much talked about social query app, Jelly from Twitter co-founder Biz Stone has been live for two weeks and already brands are trying their hand at it. In the UK Carphone Warehouse, Nandos and Asda have begun to experiment with the app, with varying levels of success. And in the US Whole Foods, Lowes, Shutterstock and Ben & Jerry’s are also dabbling in asking fun, interesting and thought provoking questions. For some though, brands’ use of the app is ruining the user experience.