Here are all of the posts tagged ‘Facebook’.
The name says it all. Facebook has launched a “Lite” version of its social networking service, targeting users in emerging markets where user growth is expected to expand at a rapid pace. According to reports, India is set to be the largest Facebook user base in the world by 2017, so this is hardly a surprising move from Facebook, really.
In sum, Facebook Lite is a stripped-down version of the regular app while retaining all the original functions of the service. It is less than 500 KB in size, and works well on 2G, 3G and 4G networks.
Local communication apps, text are preferred modes of mobile communication in Japan, South Korea
That’s according to a report by Ericsson Consumer Lab, which surveyed 100,000 individuals in Japan, South Korea, India, UK and the US. The findings reveal some interesting insights. For instance in India, users spend nearly half of their time on smartphones on communication apps. In markets like Japan and South Korea, local communication apps are more popularly used as compared to those surveyed in the UK and US markets. Japanese and South Koreans also prefer text over voice calls. According to Ericsson, 1 in 4 Japanese smartphone users do not make traditional voice calls anymore.
Taiwanese chat messaging app Pal+ secure $1.3m in funds
Taiwan chat messaging app, Pal+ has received all of $1.3 million in fresh funds to expand its growing venture. The funds came from Asiasoft, a listed game publisher in Thailand.
Pal+ is a forum-based app which invites individuals with common interests to participate in online discussions. Users get to share and discuss a wide range of topics from entertainment to animation and games, and share them with friends instantly.
Line releases iOS keyboard for emoji
Lo and behold — there is now an exclusive keyboard just for emoji and stickers, created by the messaging app Line. Emoji Keyboard by Line has over 2,000 emoji and stickers, with users being able to unlock an additional 700 “premium” stickers upon signing up for the Line app. There’s no doubt that the trend of emojis is here to stay for the long run.
Indian social media users reach 143 million
Based on a report by Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) International, there are now 143 million social media users in India as of April 2015. Rural India contributes the highest growth of 100% with 25 million users residing in that belt. Comparatively, urban India has 118 million users but records a lower growth of 35%. With 61% of these users accessing social media on their mobile devices, it’s a promising sign that the numbers will only continue to rise in the months to come.
Twitter begins testing App Install Ads on News and other Profile pages
You might have noticed something new on Twitter lately: App Install Ads. Twitter has started experimenting with placing ads that drives mobile app install on Twitter pages of New York Times, Guardian, Vine and Periscope. You will be presented with a button to install the respective apps when you navigate to their Twitter pages.
Facebook updates News Feed ranking with new metric
Facebook’s goal for News Feed has been to show you content that you care about and their latest update proves it. Using a new metric to rank content that shows up on News Feed: time spent on viewing a story in your News Feed, users can expect greater relevance with the content served to them. For example, a content wrongly classified in the past as “irrelevant” even though a user spends a lot of time reading them due to a lack of engagement, will now be captured by the new metric and ranked accordingly.
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Chinese social network for pets lands US$6million funding
With reportedly 5 million furry users, Beijing-based SmellMe, has raised US$6 million in funding. It lets pet owners create profiles for their animals, post photos and status updates, as well as shop for pet products. Users may also directly contact veterinarians from the app. With the fresh funding, users could expect these featured to be further expanded.
Indian startup receives funding to help YouTube creators make money
Vidooly, a video analytics startup from India, has secured US$1 million in seed funding. This will be put towards product development, and growing their user base around the world. Vidooly aims to help its users attract the right audience on YouTube by offering a marketing and analytics suite to maximise organic views.
Line tests out $2/month music streaming service
Japanese messaging app, Line, has started testing a standalone music streaming app in Thailand. Called Line Music, the app is available for iOS and Android, and is integrated with the chat app to allow the sharing of songs.
Daum Kakao acquires Path
As part of its global expansion efforts, Korea’s Daum Kakao has announced that it will acquire the social network Path as well as the messaging app Path Talk. Just late last year, Path opened an office in Indonesia, where it has a strong user base and fast growing potential. Dave Morin, CEO and co-founder of Path believes that Daum Kakao’s “deep understanding of the Asian market and experience in leading mobile innovation”, will be able to give Path users “additional resources and value”.