Here are all of the posts tagged ‘Facebook’.

We Are Social Asia Tuesday Tune-Up #200

by Kristie Neo in News

Huawei launches an interactive “finger race” campaign on Snapchat
An interesting approach by Chinese company telecoms giant, Huawei.

To promote their new Talkband B2 connected gear in France, Huawei launched a campaign called #SnapchatRun. It’s an “interactive finger race” where users get a first person perspective through photographs. Players are led to ‘run’ through the streets of Paris using their two fingers as legs. Each tap on a photo reveals the next snap and then the next, creating an illusion that you’re running on screen. The “fastest” runners to tweet a code at the end of their journey stand to win the Talkband B2 device.

Cool? We think so too.

Shia Labeouf wants you to watch him in the name of art
Mr “Shia Labeouf” Transformers is the latest celeb to jump on the live-streaming wagon. He basically sits in a spot in New York City watching all the movies he’s ever starred in back-to-back for three days (indulgent, yes) with a camera capturing every iota of his unshaven face while it beams live across the globe. In other words, it’s you watching Shia watching himself on screen.

The #AllMyMovies “art” project wrapped up just about a day ago. Shia says he’s loving himself much more now. Some of us are cringing, the rest of us are still trying to figure out what sort of performance it was supposed to be. It is art perhaps, so maybe we’re not supposed to understand it.

Whether or not its about (as some articles say), our desire for intimacy by portraying Shia in a vulnerable light, “humanising” him so to speak, this bizarre trend isn’t the first of its kind around. You remember this Korean kid don’t you?

So clearly, this is a thing.

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Oxford Dictionary’s Word of the Year is an emoji
So begins the demise of the English language as we know it. Let us not speak to each other in words and sentences and phrases and metaphors because just one yellow, little, round face is enough to capture all the information and emotion we can ever muster. Oxford Dictionary says so. The word of the year for 2015 is not “sharknado”, “robo-sapiens” or “Vladimir Putin”. It is a pictograph yellow face laughing tears of joy. No kidding!

Word of the Year 2015 2-970-80

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What exactly is Community Management?

by Dinnie Lim in News

“So, what do you do for a living?”

The perfectly innocuous question that follows almost every social interaction once you’re above the age of 23.

“I’m a Community Manager.”

I would often reply, prefacing it with a hesitant smile, as I brace myself for the barrage of questions that would follow in this next moment.

“So, what do you do, exactly?”

“Are you actually paid to surf Facebook? Wow.”

Responses like the latter are always partnered with an expression that is a mix between awe and envy.

And given the added pain of a recent LinkedIn Survey suggesting Community Manager is one of the most misunderstood jobs, perhaps it is finally time to clarify what exactly it is that we do, once and for all?

Let’s begin with the start of the day, shall we? It begins with my usual cup of iced Americano from the neighbourhood cafe. With the bittersweet aroma of caffeine, I get into the thick of things right away. First up would be a glance at the pages I manage on the various social platforms. It helps me plan my day to see the amount of time I would have to allocate to responding the fan comments and questions for these pages. Whenever there is a campaign or new product launch, the volume of interactions would be significantly increased.

Community Management We Are Social Brands

I then go through the responses to any posts published over the previous day on all the social channels — Facebook, Twitter, Google+, LinkedIn and Instagram, among others — and start replying to them.

This usually takes up the bulk of my mornings and afternoons. Be it answering questions about the client’s products/services or handling feedback, my fellow community managers and I make sure that the community is heard and taken care of. Our main focus, aside from reactive responses, is to extend the conversation with the fans.

While the fans on our pages get the latest information from us and the brand, we also acquire valuable insights from the communities we serve, whether it is about the communications they would like to receive or the value they get from the content we post. For example, we have found that our fans love content that allows them to showcase their creativity – be it sharing with us favourite photos of their pets, or ideas of their own about possible content in future. It is truly a two-way interaction.

At the same time, within the agency, as a Community Manager, I am expected to play a collaborative role with the creative and accounts teams, providing insight on what is observed across the specific social channels and the types of content that the communities respond best to. For example, the fans on Twitter tend to react the best to the latest news or references as it is a platform that is focused on the nowness of events.

What a brand hears from their community matters just as much if not more than what they say themselves in social media. By listening, a brand is able to understand what matters most to the people who share on social media. We can then use this knowledge to build content that adds value to the lives of the brand’s audience. That is the ultimate difference between making people want things and making things that people want.

And that, ladies and gentlemen, is what we do as community managers.

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We Are Social Asia Tuesday Tune-Up #198

by Dinnie Lim in News

McDonald’s China proves critics wrong and wins Weibo over with grey burger buns.


When McDonald’s China revealed the grey bun last month in celebration of the Chinese national day, many scoffed at the colour that they found unappealing. This grey bun is made of a steamed flour bun commonly found in Chinese cuisine. Users on Weibo raved about their love for the grey buns, shared photos and their reviews for the mantou buns. We’ll like to say that this is a win for McDonald’s.

Facebook engineers try living life with slower connections on 2G-Tuesdays.

To give their engineers a taste of what it is like to access Facebook on 2G connections, the social media platform is allowing staff to switch their connection to speeds. This should help the engineers understand the restrictions of a low-speed connection and design a better Facebook experience with that in mind. Facebook has previously released Facebook Lite, a version of the app that is stripped down that takes fewer resources to load and use.


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We Are Social Asia Tuesday Tune-Up #197

by Aubrey Teng in News

Momolay receives fresh funding, aims to take on Facebook in Myanmar
Momolay, a mobile-first entertainment app from Myanmar, has recently raised US$200,000 in seed funding from Singapore-based investors. The app functions as a cross between 9Gag and Buzzfeed, layered with Myanmar’s distinct cultural context for content. Its goal is to be another source of entertainment and social news platform other than Facebook. The current digital landscape in Myanmar gives Momolay a first-mover advantage, since there is no direct competitors.

TCL is inviting people to talk to its new TV set this Halloween
To tie in with Halloween Chinese smart TV manufacturer TCL will be encouraging Periscope users to join in its “ask me anything” Q&A session. Users can then ask questions to a spooky virtual face which can smile, frown, nod and speak (with help from a comedian who will be providing the voice of the TV). Pete Lin, MD of We Are Social in China, added:

“This campaign shows how forward-thinking TCL is. Periscope has huge potential, yet we’ve still seen very few creative executions on the platform away from a simple event live-stream or product demo. TCL is an exciting brand with big global ambitions, and this is just the first step towards taking it to a wider audience.”

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We Are Social Asia Tuesday Tune-Up #196

by Dinnie Lim in News

Company behind KakaoTalk dominates taxi-hailing apps in Korea
Daum Kakao, the company behind popular messaging platform KakaoTalk has introduced a much needed taxi-hailing mobile service in Korea named KakaoTaxi. Eighty days into the launch, it accumulated close to 2 million taxi bookings made through it. This is the latest venture by Daum Kakao, which is behind micro-blogging service KakaoStory, social group management KakaoGroup, news site Daum Cafe, and host of various email services. It also runs one of the three largest search engines in Korea called Daum.


Facebook holds next townhall in India and encourages startups with new joint initiative with Nasscom
Mark Zuckerberg, CEO of Facebook, announces that his next town hall meeting will be held in India, where he looks forward to engaging the users of the country. The social networking platform has been steadily growing in the country, with 125 million monthly active users as of March 2015. Facebook also joins Nasscom, an Indian industry body, to drive and support emerging startups in the country, by providing advertising credits and networking with industrial leaders.


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