Here are all of the posts tagged ‘Facebook’.

We Are Social’s Tuesday Tuneup #222

by Dinnie Lim in News

Facebooks launches feature for English to Hindi status updates

Facebook has released a feature in its Android app that allows users to type in the English keyboard while the app translates the Roman characters into Hindi script. This is a response from the social media giant to feedback asking for efficient composing of statuses in native languages. With India being one of the largest countries in the world and with Hindi being the official language of the country, this will go a long way in attracting new users.

New Delhi implements the ban of surge pricing
With surge-pricing on rides-on-demand apps like Uber, passengers sometimes pay three or four times their usual fare during periods of high demand. Commuters have often taken to social media to vent their frustrations. In an attempt to keep fares more consistent, the capital city of New Delhi has introduced a ban on surge pricing as well as cab rides. However, as a direct result, many users in New Delhi were unable to book a cab through its service due to a lack of available cars on busy days. Read the rest of this entry »

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Themes from Facebook’s F8 Conference

by Aubrey Teng in News

WARC recently published this article by We Are Social’s head of creative technology, Matthew Payne, examining the themes and developments that stood out at Facebook’s F8 Conference. They’ve been kind enough to let us reproduce it below.

FB-F8

Mark Zuckerberg opened this week’s Facebook F8 with a clear dig at Donald Trump and his anti-immigration stance. His message set the tone for the event – it was one of opening up and connecting the world, not of blocking expression – “instead of building walls we can help build bridges”. The Facebook CEO’s view is that we’re one global community and we’re all better off for it. There was a lot to get excited about at F8 – 360 VR cameras, Chatbot engines, Sponsored messaging ads, developer kits, and more. But here are the themes and developments that stood out for me this year.

All about bots
The headline stealer at F8, at least for agencies and brands, has been the introduction of Chatbots on Messenger. What are the brand implications? Content teams will need to start creating brand / product personalities that can now truly interact with people; digital user experience dictates that the expectation will be for chatbots to be more than dumb service robots.

There will be a host of fairly predictable teething problems here. As we’ve already seen, the bots can be slow – consumers want and expect real time. They will arrive rampantly, but most will probably be terrible at first. Can bots replace humans in customer service tasks, such as call centre support? I wouldn’t rule it out in the long-term once brands get their acts together.

Tying all of this in with machine learning will help brands better understand users and their interactions. We now find ourselves at the point where technologies, in what was previously considered advanced fields of study, are becoming available for everyday use.

West (still) chases East
While Facebook showed some impressive developments in messaging, in many ways the West is still playing catch up with East here. Facebook boasts Messenger as the ‘next big platform for sharing privately’, but much of what Messenger is trying to become is what apps like WeChat already deliver. But finishing second is better than not finishing at all, and this is a step in the right direction.

The crucial thing for brands to remember is that Messenger is a personal space, so brands need to work out what purpose they have on the platform – they must be useful, not spammy. Once you start to build a Messenger community do not simply start messaging them in a similar way to SMS. Part of what makes the likes of Snapchat so successful is that brands there aren’t constantly slapping readers round the face with unwanted content. Remember users can block you very easily.

I also hope to see the Messenger team start to push the boundaries of what the app can do even further, allowing for more unique experiences such as custom pages, better search, gamification and so on. Some of these would require an in-app browser that’s actually good, so people aren’t forced to leave the platform for the experience.

Another shot at search
So far, Facebook’s attempts at grabbing some of the search market share haven’t been anywhere near enough to keep anyone at Google HQ up all night (Graph Search anyone? Didn’t think so). Now, with Messenger allowing consumers to search for brands and speak directly to them about their purchases, Facebook will be hoping this helps shift at least some of consumers’ queries in their direction, cutting out the search engine giant. Facebook wants to be able to lay claim to as much consumer data as possible – capturing some of this market will be a win for them if successful.

Everyday VR is still a way off
Integrating virtual reality and augmented reality in the everyday consumers’ life sits at the latter end of Facebook’s 10-year plan, when it’s cheap and prolific enough for everyone to use easily. However, it’s clear that they are still pushing heavily in the area in the short term. The plans announced at F8 were exciting and progress is already being made with Gear VR launched, Oculus Rift shipping (soon…) and early adopters already viewing over a million hours of VR content.

While complete social VR experiences may be a long way off, Facebook’s long-term plan is sensible and there is great progress being made. There are a number of social VR spaces out there already. Go try them out and go to any event or experience offering VR – you will see the strides companies are making in this field with every demo you try.

The bigger picture
Away from the consumer-focused products targeted at those of us in the developed world, there was a much bigger message at F8 – one of how Facebook is connecting people globally. As part of its ‘Free Basics’ programme Facebook is building drone planes and satellites to bring the internet to more people who can’t currently get online. These people won’t have disposable income to spend on data allowances, so developers will be asking themselves what they can create for billions of people without a lot of money, using internet with tiny data packages – it’s a chance to do some good for the world, potentially helping people and communities grow and develop. No doubt we’ll see the most innovative and forward-thinking brands moving in on this space too, even if it is sometimes for slightly cynical PR reasons.

Social thinking at the heart
The biggest positive takeaway for me from the conference was to see Facebook’s focus on social thinking, not just on platform-specific updates. It’s time we stop thinking of social as just ‘social media’ – it’s about asking the question “how can I bring people together” – and this is exactly what Facebook is doing. It reflects what we’re trying to do at We Are Social too, using innovation and creative technology to help brands provide something really useful for people.

The contrast between Facebook’s two worlds – the data-heavy commercial bots and the provision of what we’d consider the most basic online access, was stark. It felt a little ironic that when Zuckerberg told the audience that Facebook has a drone plane that can fly at 60,000 feet to open up the internet to the rest of the human race, bringing billions online, no-one seemed that bothered, but when shortly afterwards it was announced that Facebook was giving out free VR headsets and phones, everyone went nuts.

But you have to be optimistic to want to change the world and we saw that as usual, Zuckerberg has this in abundance. It’ll be fascinating to watch how this plays out over the next decade as Facebook’s plans unfold. What we should be doing as developers and creative technologists, and as brands and agencies, is to be innovative with how we experiment and adapt to these changes. This isn’t about being first but doing it right. Go out there and help one another.

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We Are Social Asia Tuesday Tune-Up #220

by Aubrey Teng in News

SK-II puts the spotlight on China’s “leftover” women
SK-II’s latest spot explains the concept of “leftover” women – women over the age of 25 who are unmarried. The video features heart-wrenching confessions from various women struggling to cope with social and societal pressures to marry early.

Screen Shot 2016-04-08 at 2.47.59 pm

There’s a delicate balance between staying true to yourself against meeting the expectations from parents in which the women tries to manage. Despite this insight coming from the Chinese market, it clearly cuts across regional boundaries with its raw and honest message on empowering women.

Instagram tests out new algorithm in selected countries
Noticed something different with your Instagram feed lately, specifically the timings of your posts? While not a universal change at this point, several users have noticed their feeds showing updates that are no longer in chronological order. Several countries have been selected by Instagram to test out the new algorithm changes, namely New Zealand, Finland, Ireland, the Netherlands, Singapore and, Venezuela. If you see the effects on your timeline, what do you think about it so far? Share your thoughts with us in the comments!

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We Are Social Asia Tuesday Tune-Up #219

by Zahirah Taha in News

Internet, Internet, who’s the biggest fool of all?
For the longest time, brands have been jumping on the April Fool’s bandwagon with pranks and jokes disguised as actual news and announcements. What have brands been up to this year?

Intel Singapore disguises prank in the form of a tip:

Always running out of battery on your smartphone? We might have a trick or two to help you conserve power. #TechTips Posted by Intel Singapore on Thursday, 31 March 2016

 

Jetstar Group gives us a glimpse into what flight announcements would sound like in Singlish:

 

Google bring fans a new kind of reality with its Cardboard Plastic:

 

Uber Hong Kong launches a new arm for one day only – UberPLANE:

TT Uber HK

If there’s anything that we know for sure, it’s to never take anything seriously on April 1st!

Line releases chat AI plug-in
While Facebook is a few weeks shy from officially opening Messenger to third party bots, Line has recently announced its move towards making its API available in a bid to integrate bots and chat AI within its messaging app. With this new features, official accounts (typically owned by businesses and celebrities) in Japan will soon be able to automate interactions with its users, thus opening up more possibilities for the messaging app.

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We Are Social Asia Midweek Mash-Up #218

by Wendy Yee in News

Facebook stumbles once more on ‘safety check’ feature after Lahore blasts
On 27 March, in light of a suicide bombing at a public park in Lahore, Pakistan, which killed at least 65 people and left many injured, Facebook‘s ‘safety check’ feature came into play, but with a glitch – the social networking site asked those who were nowhere near the event to check in. Some took to Twitter to announce the trip-up in the Facebook algorithm, which prompts users to quickly notify their friends of their status after being in the vicinity of a tragedy. 

Facebook has apologised for the notifications, acknowledging that “this kind of bug is counter to the product’s intent.”

Web users in China had momentary access to YouTube and Google
Google circumvented China’s Great Firewall from 11:30pm on Sunday to 1:15am on the morning of 28 March (local time), and people with IP addresses based in mainland China could use YouTube and Google’s search facility. Traditionally, people would go through a VPN to access these services, but for 105 minutes there was no need to. Unsurprisingly, many took to social networking sites such as WeChat and Weibo to pronounce a return of free speech in China. However, it was a short-lived moment, which some claimed was due to Google bringing online a number of new IP servers for India, Japan and other countries in South-East Asia.

Instagram flooded by “Turn on post notifications” requests
Earlier this week, Instagram users might have noticed a sudden flurry of images urging them to “turn on post notifications” from their favourite accounts. This comes as a reaction to Instagram’s announcement on the upcoming algorithm changes that will replace the current chronological order of one’s timeline.
But before you flip that switch, let us bust some myths around this recommendation:

1) Has my feed changed? 
Not yet! And when it does, Instagram will let us know.

2) Will turning on post notifications restore my timeline to a chronological one? 
Yes, but only if you’re willing to turn it on for all 1,385 Instagram accounts you follow.
Realistically, no one is going to do that because each time any account updates with a new post, you will receive a push notification on your phone. Only do this for the people and the accounts that you wish to receive to real-time notifications from.

3) And if I don’t, will I miss out on the posts from my favourite Instagram accounts?
Probably not. The new algorithm seeks to highlight posts that you might care about the most based on your interactions and relationship with them. If you consistently engage with an account by liking and/or commenting on their posts, you will continue to see their content.

4) Once the changes kick in, how can I continue to grow my account and gain new followers?
The short answer is: create better content.

This means understanding your brand, what you stand for, your audience, knowing what they want and like in order to create content that will resonate with them.

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