Here are all of the posts tagged ‘Facebook’.
India’s prime minister joins Instagram
Indian prime minister Narendra Modi, the first Indian head of state joined Instagram yesterday. His first post was a photograph of the ASEAN Summit venue in Nay Pyi Taw, Myanmar, and he had 94,621 followers on Instagram within less than 24 hours. Since the president of Indonesia, Joko Widodo won the election this year by strategically reaching out to more tech-savvy youth for support, social media has increasingly started to play a significant role among politicians. Compared to his Instagram followers, currently Modi is the most-followed politician in India, with 7.82 million followers on Twitter. On the other hand, Modi’s Facebook page has 24,598,120 likes, and he has 250,384 followers on LinkedIn.
WeChat reaches 468 million monthly active users
Tencent who recently published its latest data for WeChat, the largest chat app giant in Asia, now has 468.1million active users in Q3 2014. In comparison with its 438 million MAUs in Q2, it seems like WeChat has slowed down its growth this year with only 6.8% quarterly growth from Q2 to Q3 2014. Its Q3 report again did not indicate the actual number of active users outside of China, unlike WeChat which is now widely used in countries like India, Indonesia, Philippine and across Latin America.
Here are a few other highlights from Tencent’s Q3 earnings report:
- Smart device MAU of QQ was 542 million, an increase of 36% YoY.
- Combined MAU of Weixin and WeChat were 468 million, an increase of 39% YoY.
- MAU of Qzone was 629 million, an increase of 1% YoY.
- Smart device MAU of Qzone was 506 million, an increase of 26% YoY.
Line’s short film #AADC2014 goes viral
Ada apa dengan cinta (“What’s up with Love”) was a hit 2002 romantic drama film in Indonesia that saw a mini sequel on YouTube last week, thanks to Line. The video was meant to promote Line’s Alumni feature where long lost friends can reconnect. It garnered over 2.6 million views on YouTube in just 5 days and the hashtag #AADC2014 became one of the highest trending topics in Indonesia last week.
Brands were also quick to piggyback on the video’s virality with their own tweets and memes…
Twitter to set up office in HK next year
In a couple of months, Twitter will be opening its Hong Kong office despite being blocked in Mainland China to focus on ad sales. The platform is looking to tap into the advertising demand from Chinese companies who may want to reach the global audience such as the likes of Alibaba, Lenovo and Xiaomi. Aside from its existing Asian offices in Seoul, Tokyo and Singapore, they also plan to set up another in Jakarta.
Tencent invested US $20M into Blink, a service similar to Snapchat
In addition to the investment into US based Snapchat last year, Tencent has made US $20 million investment into Chinese native service Blink this year. The service is similar to Snapchat. Tencent has been actively looking for a new kind of service that appeals to China’s “post-90s” youths as a breakthrough in the stagnant growth of WeChat. According to Techweb, the new photo sharing app claims 200,000 active users, despite a baby step toward the next big thing that Tencent is longing for. We will wait to see if Blink will become the next big thing that keeps the internet giant ahead of competition in China.
Social media behaviours of travellers in APAC
Accor Hotels has revealed its second Social Media Monitor looking at social media behaviors of travellers from the Asia Pacific region. Here are some interesting findings:
- Asia-born chat apps such as WeChat and Line are catching up with Facebook in terms of usage
- In Thailand, Line has higher daily usage than Facebook and is one of top three most popular networks in Indonesia and Japan
- In Hong Kong, Malaysia, Singapore and India, WhatsApp wins Facebook in terms of daily usage
- In India, Singapore and Malaysia, travellers use Facebook to research and share their trips and WhatsApp during the drip to stay in touch
A month since Instagram got blocked in China
It has been a month since Instagram got blocked in China due to the pro-democracy protest in Hong Kong, which seems to be the first biggest obstacle for the company to carry on its’ success in China. Instagram has been an exception to the Chinese social media landscape where local players are dominant in the market under the circumstance that many of western born services such as Facebook are not allowed to operate. The world’s largest photo sharing app was previously thriving in China, recording 100,000 downloads per week, and becoming an avenue for Chinese audience to connect with the rest of the world. But it’s still not clear if Instagram will ever be unblocked. Will local alternatives such as TuDing and Papa thrive now that Instagram is blocked?
Line has reached 30 million users in India
Line has been growing rapidly in Asia recently. According to the Japan-based company that runs the popular service, Line has just reached 30 million users in India. This is compared to the 10 million it reached in October of last year. In order to increase its fan base on a ongoing basis, Line has recently partnered with Groupon and Japong, the messaging app is now able to offer deals and discounts to its Indian users. However, Line is still facing strong competition from Whatsapp and Facebook massager in India. According to Whatsapp, it announced that it reached 60 million active users in the nation in August.
Social media celebrates inauguration of president Jokowi
Social media is playing a dominating role in the Indonesia’s election this year. A successful example is that the election campaign of Mr. Widodo, during which the new president leveraged the major impact of social media to garner great support from a network of tech-savvy youth. There are millions of Indonesians who frequently access social media platforms, and so it comes as no surprise that more than one million tweets between Sunday afternoon and Monday were related to the presidential inauguration of Indonesia’s Joko Widodo. The president of Indonesia currently has 4.8 million “likes” on Facebook and 2.45 million followers on Twitter, and President Jokowi was the top trending term on Twitter on the day of his inauguration. According to Twitter, there were nearly 95 million election-related tweets from Indonesia between July’s election and the start of the year.
Line announces slew of new services
After news last week that Line will offer a personal finance app by Spring 2015, the company’s COO has announced at the Line Conference Tokyo 2014 that it is offering even more services. Driven by the company’s vision to become “the smartphone gateway for your life”, Line is offering a new payment application (Line Pay), a taxi-booking service (Line Taxi) and a delivery service (Line Wow).
Line Pay will allow users to purchase items on their mobile devices or PCs, but also includes the ability to transfer cash to each other without providing their bank account information. Line Pay, Line Taxi and Line Wow will be rolled out in Japan first, with global rollout expected as early as next year.
In addition, the company also revealed that it currently has 170 million monthly active users, out of 560 million registered users. Based on the number of registered users, its top 5 regions are Japan (54M), Thailand (33M), Indonesia (30M), Spain (18M) and Taiwan (17M).
Luxury brands using WhatsApp to reach consumers in India
Cartier, Armani, Diesel and other luxury brands are now using WhatsApp to promote, sell and offer aftersales services to its consumers in India. The instant messaging app allows these brands to offer personalised services by sending pictures, videos and other promotional materials, resulting in conversion rates that reach as high as 80%. In August 2014, WhatsApp was reported to have 60 million monthly active users in India.
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