Here are all of the posts tagged ‘Facebook’.
Dating app Paktor secures a whopping $10 million in funds
Singaporean founder, Joseph Phua, believes that their “understanding of the local market” gives Paktor an edge in the dating app space. The app includes a virtual gift exchange and group chat function, which mimics the possibility of meeting love interests through mutual friends.
Paktor has already expanded to Indonesia, Malaysia, Thailand, Vietnam and Taiwan. We are rather impressed at this initial success, but unconvinced with how it is differentiated from existing applications. By encouraging both romantic and friendly relationships, Paktor seems to be straddling uncomfortably between Tinder and Facebook. Do we smell a new social network in Asia? Will it only be Rihanna who finds love in a hopeless place? Questions, questions.
Weibo’s role as a content distribution platform for brands
Weibo is facing stiff competition, with WeChat attracting over 500 million monthly active users in China. However, spiralling market share does not imply that brands should depart from Weibo.
Audiences use these platforms differently and Weibo remains critical in breaking real-time news. While Facebook only features newsworthy actions in its “What’s Trending” section, brands can pay to be in Weibo’s “Hot Topics” listing. A new feature called “Fan Pass” also sends alerts to audiences, who may choose to follow various brands. The opt-in element potentially distills inactive users and identifies fans with a genuine interest in brands.
For now, Weibo ties WeChat with a score of 1-1. Yawn.
More tumultuous times for Reddit. Last month, the administration shut down several Subreddits which it had deemed offensive to the ire of some users who claimed the movie violated free speech. Now, the unexpected firing of one of Reddit’s key employees, Victoria Taylor, has sparked a concerted movement by the site’s volunteer moderators to block access to popular sections as a response to the dismissal. The Verge quotes a moderator as writing that this is just another episode in the ongoing difficulties between administrators and the volunteers who are lifeblood to the site.
In China, Alibaba has launched a partnership with the fried chicken chain to enable the use of its mobile payments system in the store. At the register, customers navigate to a QR code on an app which is then scanned by the cashier. The Alipay system is regarded as the most preferred in China thanks to its flexibility and simplicity. Users can employ various methods of payment such as credit card, payment on delivery, and an escrow service, which facilitates secure transactions between buyers and sellers.
This deal comes on the back of a collaboration between Walmart and Alipay, which not only yields the sophisticated payment system for the retailer but a whole host of new data to explore. Alibaba has stakes in Weibo and Snapchat. Perhaps in future they will further integrate mobile payment with their social platforms.
The name says it all. Facebook has launched a “Lite” version of its social networking service, targeting users in emerging markets where user growth is expected to expand at a rapid pace. According to reports, India is set to be the largest Facebook user base in the world by 2017, so this is hardly a surprising move from Facebook, really.
In sum, Facebook Lite is a stripped-down version of the regular app while retaining all the original functions of the service. It is less than 500 KB in size, and works well on 2G, 3G and 4G networks.
Local communication apps, text are preferred modes of mobile communication in Japan, South Korea
That’s according to a report by Ericsson Consumer Lab, which surveyed 100,000 individuals in Japan, South Korea, India, UK and the US. The findings reveal some interesting insights. For instance in India, users spend nearly half of their time on smartphones on communication apps. In markets like Japan and South Korea, local communication apps are more popularly used as compared to those surveyed in the UK and US markets. Japanese and South Koreans also prefer text over voice calls. According to Ericsson, 1 in 4 Japanese smartphone users do not make traditional voice calls anymore.
Taiwanese chat messaging app Pal+ secure $1.3m in funds
Taiwan chat messaging app, Pal+ has received all of $1.3 million in fresh funds to expand its growing venture. The funds came from Asiasoft, a listed game publisher in Thailand.
Pal+ is a forum-based app which invites individuals with common interests to participate in online discussions. Users get to share and discuss a wide range of topics from entertainment to animation and games, and share them with friends instantly.
Line releases iOS keyboard for emoji
Lo and behold — there is now an exclusive keyboard just for emoji and stickers, created by the messaging app Line. Emoji Keyboard by Line has over 2,000 emoji and stickers, with users being able to unlock an additional 700 “premium” stickers upon signing up for the Line app. There’s no doubt that the trend of emojis is here to stay for the long run.
Indian social media users reach 143 million
Based on a report by Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) International, there are now 143 million social media users in India as of April 2015. Rural India contributes the highest growth of 100% with 25 million users residing in that belt. Comparatively, urban India has 118 million users but records a lower growth of 35%. With 61% of these users accessing social media on their mobile devices, it’s a promising sign that the numbers will only continue to rise in the months to come.
Twitter begins testing App Install Ads on News and other Profile pages
You might have noticed something new on Twitter lately: App Install Ads. Twitter has started experimenting with placing ads that drives mobile app install on Twitter pages of New York Times, Guardian, Vine and Periscope. You will be presented with a button to install the respective apps when you navigate to their Twitter pages.
Facebook updates News Feed ranking with new metric
Facebook’s goal for News Feed has been to show you content that you care about and their latest update proves it. Using a new metric to rank content that shows up on News Feed: time spent on viewing a story in your News Feed, users can expect greater relevance with the content served to them. For example, a content wrongly classified in the past as “irrelevant” even though a user spends a lot of time reading them due to a lack of engagement, will now be captured by the new metric and ranked accordingly.
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