Here are all of the posts tagged ‘Foursquare’.
Facebook now makes USD$1 from each of its 410m active users in Asia
Facebook released its Q2 results last week and they contained some impressive numbers. Monthly active users (MAUs) have grown to over 1.3 billion, up from 1.276 billion in Q1, while mobile MAUs now total 1.07 billion (vs. 1.008 billion last quarter).
In Asia, Facebook now has 410 million monthly active users (up from 339 million in Q2 2013), hitting a new milestone as the average revenue per user (ARPU) crossed the US$41 threshold for the first time.
The real success, though, is financial. Total revenue has increased to US$2.9bn, the company’s biggest quarterly total, up from US$2.5bn in Q1.
Ad revenue for the quarter amounted to $2.68bn, of which 62% came through mobile. Indeed 30% of the network’s MAUs access is solely through mobiles or tablets, leading to discussion about the potential for a mobile-only version of Facebook. Ad prices more than doubled last quarter, too, allowing Facebook to increase its revenue while reducing the number of total ads. These figures combined have led to a valuation of $192bn, more than Disney or Toyota, which is 128 times its profits for the whole of last year.
KakaoTalk now has 20 million monthly active users on its social games
With 140 million registered users, KakaoTalk has revealed that their money-making gaming system is working out with 20 million monthly active users on its chat app-connected social games. There are now 520 games that tie into KakaoTalk, including popular titles like Anipang 2, Cookie Run and DragonFlight. However, most of these games are only in Korean, reflecting its failure to expand globally or regionally.
Thailand YouTube launch attracts major brands
Thailand is making its move into an exploding video market, with what is believed to be a timely decision. The Thai YouTube launch sets forth to attract major brands such as Ford, Samsung, Air Asia X, True and Unilever for the official introduction of YouTube.co.th, a dedicated site for Thai video content. This serves to fulfill the appetite of Thai internet users as they spend twice as much time online as they do watching television.
India’s opposition leader Narendra Modi breaks India’s tweet record
There’s just something about celebrities taking centre stage and breaking records when it comes to tweeting. First was when Ellen DeGeneres momentarily crashed the platform in March when she tweeted a selfie of herself and her band of glittery Hollywood stars. Now, Narendra Modi, India’s soon-to-be Prime Minister makes headlines by accumulating the highest number of retweets in India – 40,000 retweets and 24,500 favourites – when he took to Twitter after the general election victory.
Your pet can be social media savvy too
In China, 33 million households have either a dog or a cat caused by the growing number of middle class citizens looking to splurge and pamper more pets. It is no surprise that SmellMe came into existence, a social media platform dedicated to these furry creatures. SmellMe aims to connect pets within cities and offer Q&A forums, location-based directory of pet-related stores and businesses and great content which are pet-relevant. A great hub for pet owners to know about other pets within the vicinity and to have access to useful information related to their pets.
Messaging apps are getting more popular
All of the messenger apps tracked by GlobalWebIndex in Q2 2014 have risen in popularity. Snapchat has seen the biggest increase (67%), followed by Kik (32%) and WhatsApp (30%). For more detailed analysis of the report, along with a discussion of what it means for other social networks, take a look at GWI’s guest post on our blog.
Facebook developing rival to Snapchat
Facebook is reportedly working on an ‘ephemeral messaging’ app, referred to internally as ‘Slingshot’, in an attempt to rival Snapchat. This comes at the same time as news that it has removed ill-fated video sharing app, Poke, from the iOS app store. As Poke was originally touted as a response to Snapchat, the timing may be considered slightly odd. Facebook’s standalone Camera app has also been removed.
Twitter introduces ‘mute’ function
You can now ‘mute’ Twitter users you don’t like, meaning you won’t see their tweets in your timeline or receive notifications from them. Unlike ‘unfollowing’ someone, they won’t know that you’ve done it, and you can switch the feature on and off as you please.
Giphy allows you to link with a GIF on Twitter
Giphy has created embeddable, linkable GIFs for Twitter for the first time. There is only one link, which brings users straight back to a the linked URL page; previously, this would have required two separate links.
Pinterest adds new features and funding
It’s been a big week at Pinterest HQ. First of all, it’s lined up a set of more than a dozen brands, each ready to run ad campaigns on the platform with a commitment of three to six months. It isn’t resting on its laurels, though; it’s looking to add a new Q&A feature. A spokesperson said of the move:
We’re always gathering feedback from Pinners to make Pins more useful. We’re currently testing the ability to ask and answer questions in a more structured way on Pins, with a small group of Pinners. We don’t have any additional details to share at this time, but we’ll keep you posted.
Finally, the network has raised a further $200m in its latest funding round. Not only that, it’s at a valuation of $5bn, a healthy increase from $3.8bn at the last round.
Foursquare launches Swarm
A couple of weeks ago, the mashup’s little brother announced that Foursquare was planning to release a new app for all its ‘social’ elements. Well, now it’s here. Foursquare launched the app in the App Store and Google Play last week. It’ll be heading to Windows phone later in the summer, too.
TaylorMade looking to ‘socialise’ product demonstrations
Golf brand, TaylorMade, is looking to make its latest product demonstration more social, by taking questions live on air via a microsite. A video that displays how new clubs work is commonplace in golf marketing, but this social element is pretty new. The brand will field questions via a set of experts and are hoping for an appearance from one of their PGA assets.
Indonesian startup brings back nostalgia of developing photos
Claiming it’s not a competitor of Printerous, this Indonesian startup called Pictalogi serves to bring back the novelty of printing photographs chosen across three photo sources. The site allows users to select their images from Facebook and Instagram and collect it into a pre-set photo album and print it.
An interesting and refreshing deviation from how we use real-time methods of sharing our photographs today, as opposed to how photography initially started out to be.
Facebook election tracker for upcoming Indian elections? Sounds social.
Facebook wants to be at the heart of the debate – a debate that involves 814 million eligible Indian citizens surrounding talks of the election candidates for the upcoming Indian national elections. Facebook rolled out its Indian election tracker along with a trend tracker that counts mentions on Facebook for each of the leading politicians and election candidates.
Definitely a good way to hear the voices of the people in light of a large national event.
Let’s quit all the social media rumor-mongering and just #prayforMH370
In light of the recent disappearance of a Malaysian airlines flight MH370 that was en route from Kuala Lumpur to Beijing on Saturday, it is evident that social media has taken over newsfeeds by storm with a mix of both inappropriate and inaccurate reports of the incident. We all know how our friends on Facebook have turned into ‘investigators’, culling information that only to add on to the drama of the investigations. It’s time we stopped, took a step back and remember to socially mention with ethics. Tech in Asia said it well when they wrote on how the usage of social media has spread news of this incident in a way we hope to improve.
Facebook Page organic reach keeps falling
Further evidence has arrived of a decrease in the organic reach of posts from brand pages on Facebook. An analysis of 106 country-level brand pages found that average organic reach dipped from 12.05% in October 2013 to 6.15% in February this year; for the 23 pages analysed with 500,000 fans or more, the equivalent decrease was from 4.04% to 2.11%. If you’re concerned about this change, then read our recommended approach to dealing with the issue.
Facebook redesigns desktop News Feed
Facebook has made a number of changes to its desktop News Feed. After an unpopular dramatic overhaul around a year ago, the social network has played it fairly safe, with a new design that includes different iconography, larger photos, fresh fonts and the presence of story cards, along with a large search bar at the top of the page. The redesign is being pushed out gradually – if you haven’t got it yet, here’s what it looks like:
Facebook Messenger launches on Windows phone
Facebook has launched a version of its Messenger app for Windows phone. The service, which has been available on iPhone and Android for some time, has a 4.5 star rating from users.
Twitter ad revenue increases
Twitter’s ad revenue increased by 110% to $664.9m in 2013. The growth came as a result of a higher number of ads, although the cost of these ads actually fell throughout that time – by 18% in Q4 2013, or 67% for the whole of the year.
Foursquare location data being used to target ads
Foursquare is bulking up its ad offering by partnering with Turn, an ad targeting firm. This will allow the use of Foursquare’s location data in the serving of ads on mobile and desktop, by anonymously matching user email addresses with web cookies.
Getty allows images to be embedded for free
Stock image site, Getty, has added an embed feature, which renders around 35 million images free for non-commercial use. The move, which could radically alter the way in which stock images are used, looks to tackle illegal image use. When an image is embedded, it will automatically appear with full accreditation.
Mondelez partners with Facebook
Confectionery giant Mondelez has announed a ‘global strategic partnership’ with Facebook, amounting to a 52-country ad deal that includes the USA, UK, France, Brazil, India, Indonesia and the Gulf States. Mondelez’s VP of Global Media and Consumer Engagement, Bonin Bough, commented:
For the first time, we’ll be able to incorporate Facebook at the core of our media investment plans. This isn’t just about having a social-media strategy; it’s about digitizing our entire approach to communications.
Airbnb comes to the help of SXSW
Airbnb got in on the action at SXSW by trawling Twitter for those in need of help at the festival and coming to their rescue with more than 100 ‘rewards’, ranging from providing a pair of cowboy boots to furnishing a whole apartment within two hours. This isn’t a new idea for Airbnb, which says it conducts this kind of social media listening and responding all year, usually dishing out five to 10 rewards a week. But it’s certainly put the company in the good books of SXSW attendees over the last few days.
13.6 billion messages on QQ to usher in the Chinese New Year
Tencent revealed that during Chinese New Year’s Eve, a total of 13.6 billion instant messages were sent by QQ users. As reported in TechInAsia, there were 32.7 million QQ messages sent in a minute at the peak of the messaging flood. Also, Tencent revealed in the Chinese- language infographic posted in Sina Weibo that there was 16 million users who made a video call on QQ during Chinese New Year’s Eve. 13.6 billion may seem to be an impressive number but it hasn’t surpassed the tremendous 27 billion messages processed in a day by Whatsapp in June last year.
WeChat users sent out cash-filled red packets to friends and families for CNY
WeChat has launched a feature letting users based in China gift money to friends and family last week to celebrate Chinese New Year. According to TechInAsia, Tencent, the parent company, disclosed to Chinese media that during the first two days of Spring festival, over five million users exchanged over 20 million envelopes. After binding one’s bank account to the app, users can send cash-filled virtual red envelopes, a traditional gift for the Lunar New Year, in two ways. Users can either send cash directly to a recipient or to jazz things up, they can put up a sum of cash that would be distributed randomly among a specified group of friends. This scheme marked a successful attempt to get users to bind their bank accounts to WeChat. It seems that WeChat is evolving from messaging app into a catch-all solution for e-commerce, gaming and even consumer banking.
Will Jomblo be Indonesia’s Facebook for singles?
Jomblo, a social networking site, was launched last week in Indonesia. The domain name may be the reason why this site draws a lot of curiosity because “Jomblo” is the new trending word for “single” in Indonesia. Fair enough, Jomblo wants to be a social dating site for singles, but at the same time it wants to be an online platform where single can meet new friends based on interests. As discussed in TechInAsia, in the future, Jomblo wants to launch a matchmaking feature that matches user profiles based on an algorithm. But the team emphasized that Jomblo is not entirely a dating site, there are non-dating features to keep everyone on the same page. Moving away from positioning as an online dating site may or may not be a good move but so far, Jomblo has garnered close to 9,000 registered members and most of them are single. The team plans to release Android and iOS apps in the future.
Social posts by friends affect purchase behaviour
Social media really does affect purchasing decisions, according to January 2014 polling by eMarketer. This is true of millennials in particular, with 68% of 18-34 year olds surveyed stating that they were influenced to buy products at least somewhat by their friends’ posts. The same was true of 53% of 35-44 year olds, decreasing with age to 22% of those over 65. The younger group was also most likely to share photos and thoughts of new products and services; just 19% of males aged 18-34 said they never did so, and 18% of females – much lower than the gender averages across all age groups: 39% and 34% respectively.
Facebook outdoing Google for referrals?
Facebook is hugely outdoing Google for referrals to the Buzzfeed network, and had been doing so for all of 2013. The graph below depicts the data explaining sources of traffic to the network’s 200 odd websites. That’s a pretty big sample size and, even if it isn’t indicative of an internet-wide trend, it’s certainly an interesting area to watch.
Facebook celebrates turning ten
Last week saw the tenth anniversary of Facebook’s founding, a milestone that the network celebrated with, among other things, an open letter from Mark Zuckerberg, personalised ‘Lookback’ videos at users’ time on the network and a film, shown below.
The birthday saw the production of a lot of literature about Facebook’s past and future, including a number of pieces by We Are Social. In Marketing, Tom Ollerton discussed what Facebook might look like in ten years, referencing the rise of emotion, increased competition and the network’s ability to purchase competitors. Meanwhile, Andy Spry spoke to the Drum about Facebook’s evolution into a mobile network, while Laura Muldoon looked back on what’s happened in the last ten years.
Twitter releases redesign
Twitter showed off a whole new design last week, with changes including a new colour scheme and font. Here’s a screenshot of what it looks like now:
Twitter’s Q4 results lead to drop in share price
Twitter’s share price dropped by 18% after the release of its Q4 results, which saw monthly active users rise by just 3.8%. We Are Social’s own Leila Thabet discussed the news with Marketing, attributing future success to Twitter’s development as a second screen platform:
But despite owning the ‘second screen’ space, Twitter hasn’t yet been able to monetise its products to anywhere near the extent of Google and Facebook. At issue is Twitter’s lack of an algorithm to determine relevant content, which means it has to show all tweets a person publishes, to all of their followers. This creates a crowded and time-sensitive newsfeed, and promoted tweets can add to the confusion.
Twitter, however, displayed a positive outlook, citing the 30% year-on-year increase in MAUs and 121% jump in ad revenue over the same period.
YouTube getting tougher on fake views
Google is planning to clamp down on ‘fake’ YouTube views, with brands currently able to buy 60,000 fake views (and the accompanying perceived popularity) for just $50. Philipp Pfeiffenberger, software engineer at YouTube, is quoted as saying:
YouTube isn’t just a place for videos, it’s a place for meaningful human interaction. Whether it’s views, likes, or comments, these interactions both represent and inform how creators connect with their audience. That’s why we take the accuracy of these interactions very seriously. When some bad actors try to game the system by artificially inflating view counts, they’re not just misleading fans about the popularity of a video, they’re undermining one of YouTube’s most important and unique qualities.
Microsoft invests in Foursquare
Microsoft has invested $15m in location-based mobile app Foursquare, after rumours last year of a potential purchase. The move comes at a time of change in Microsoft’s senior personnel, and is seen as the two companies growing closer, with potential consequences on the evolution of Foursquare into a more immersive platform.
Reactive brands during the Superbowl
Last year’s Superbowl saw the birth of the ‘Oreo Moment’, a term now used to describe any brand successfully reacting to a current event. It’s no surprise, then, that other brands had social media war rooms ready to respond to whatever might happen during the game. Jaguar used their ‘Villains’ Lair’ to defend their promoted hashtag #goodtobebad against attempted hijacking by the likes of Lexus, Esurance and Audi, while Hyundai forwent attempting to replicate Oreo’s reactivity, instead focussing on interactions with other brands and users.
Dreft, Kevin Jonas and a sponsored baby birth
Singer Kevin Jonas is having the upcoming birth of his child sponsored by detergent maker Dreft, allowing the brand exclusive access to content to share on Twitter. It’s something that celebrities have been doing with gossip magazines for quite some time – no doubt we’ll see more collaborations like this in future.
— kevin jonas (@kevinjonas) February 1, 2014
evian loves you like… We Are Social has launched evian’s #ILoveYouLike campaign for Valentine’s Day, responding to users who use the hashtag like below. Running across Twitter, Facebook, Instagram and Pinterest, there is also a competition element, with users encouraged to complete the sentence “I love you like…” for a chance to win.
TGI Fridays say #thankswingman TGI Fridays is looking to build up its Twitter following this Valentine’s Day by paying homage to all the wingmen out there. The first 500 users to follow @tgifridays and tweet #thankswingman will receive a $15 gift card towards a plate of chicken wings, which may or may not be an excellent date idea.
Domino’s Twitter Meltdown Domino’s Pizza last week ran a Twitter competition, asking users to tweet using the hashtag #DominosMeltdown. For everyone who did, the heat got turned up on a delivery man made out of ice; whoever’s tweet made the pizza finally fall won a year’s supply of their own. That’s a year’s supply of pizza, not delivery men made out of ice.
Airbnb helps out with #SochiProblems
As you may have seen, the accommodation at the Winter Olympics leaves a lot to be desired. The hashtag #SochiProblems has taken off, which AirBnB has managed to turn to its advantage, tweeting at users with better places to stay.
— Airbnb (@Airbnb) February 7, 2014
New Twitter stats to help you improve your reach
Social Media statistics and trends change so quickly that affect how we keep up in using it. If you’re managing social media for business, it’s good to note that some of the latest social media statistics published mentioned that the fastest growing demographic on Twitter is the 55–64 year age bracket. So if your focused is on a younger demographic, you could be missing this chunk.
TheNextWeb published recently a list of surprising new statistics for Twitter to help you reach more followers. Knowing the latest stats is more valuable especially in outlining the new social media strategy for your business. Here’s the list:
1. Twitter engagement for brands is 17 percent higher on weekends according to Buffer.
2. Tweets with image links get 2x the engagement rate of those without
3. Tweets with less than 100 characters get 17 percent more engagement (Dan Zarrella’s research shows that more effective tweets have 120–130 characters)
4. Twitter’s fastest growing demographic is 55–64 year-olds
5. Tweets with hashtags get 2x more engagement
6. 66 percent of user-generated tweets that mention brands come from mobile users
7. Twitter users who mostly use a mobile device are 181 percent more likely to be on Twitter during their commute
8. Amplifiers are 122 percent more likely to send direct messages
9. Your tweets have a 12x higher chance of being retweeted if you ask, and 23x higher if you actually spell out the word “retweet”
10. Tweets that include links are 86 percent more likely to be retweeted
What lies ahead for Twitter’s future? Let’s see. But the latest changes to its statistics suggest a clear change.
WhatsApp has now 30 million active users in India
WhatsApp is growing faster in India. According to the article in TechInAsia, from 25 million active monthly users last month, it has grown to 30 million users. To help the messaging app grow even more in India, WhatsApp partnered with telco Tata Docmomo to offer unlimited usage to its subscribers. It’s WhatsApp’s second such deal in India, coming a year after a similar package was offered by rival network Reliance. Like in other Asian markets, WhatsApp has strong competition in India from both WeChat and Line. Both have been actively picking up new users by rolling out TV commercials and social media marketing.
WeChat is used to spot tornado by US College students
As reported by TechInAsia, WeChat is used by MSU to warn overseas Chinese students about the possibility of tornadoes and severe winds near Michigan University’s campus in East Lansing. Earlier this year, the same WeChat account MSU伴侣 (literally “MSU Companion”), used the messaging app to calm students’ nerves about a reported shooter on university grounds. While there were fortunately neither tornadoes nor gunmen, WeChat was able to facilitate timely Chinese-language emergency communications in a Midwestern American college town. Besides urgent notifications, students subscribe to this particular account for more information on cultural events, group outings, parties, and the occasional post about local car insurance rates.
Twitter’s user base skewing younger
Even though the fastest growing demographic on Twitter is the 55–64 year age bracket, it has come out as skewing younger than both Facebook and LinkedIn, according to a new piece of research by comScore. Globally, 32.3% of Twitter’s desktop users are aged 15-24, compared with 28.9% on Facebook and 21.4% on LinkedIn.
The difference on mobile is even bigger; US data shows that 24.8% of Twitter’s mobile users are in the youngest 18-24 age group, compared with 19.4% on Facebook and 14.7% on LinkedIn.
Facebook decreases organic reach
After months of speculation, Facebook has finally admitted to decreasing organic reach for page posts. The network explained the move as follows:
We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.
However, it’s also likely to have been fuelled by a desire for brands to spend more on paid media. Our blog post on the subject highlights the changes and discusses how best for brands to proceed – from investing in promotion to ensuring the presence of strong, creative content.
Facebook updates News Feed to highlight articles
Facebook has announced updates to the way articles are treated in the News Feed, all of which aim to increase the importance of news articles on the network. Firstly, there has been an edit to Facebook’s algorithm to allow for what they call “high quality” articles to appear higher than, say, the latest meme. Then, once a link to an article has been clicked, similar related news will appear at the bottom, as shown below. Finally, articles on which your friends comment will now occasionally be selected for ‘bumping’ back up the News Feed.
The value of a Facebook log-in
Facebook has published a blog post this week, looking at the value of a ‘Facebook log-in’, rather than any other way of accessing an app. The piece looks at four different apps, with results including: Facebook log-in users are 27% more likely to be repeat ticket buyers with Applauze, have a 30% higher average lifetime value for Threadflip and listen 8% longer to Swell Radio. These are nice examples, but it’s worth noting that this correlation doesn’t necessarily mean that this effect has been brought about by the Facebook log-in system.
Twitter reveals ‘tailored audiences’
Twitter has announced the launch of ‘tailored audiences’, an ad product that will allow retargeting of mobile users. It will allow advertisers to serve promoted tweets on Twitter’s mobile apps to those who have visited a website elsewhere on the internet. The network explained in a blog post how it works:
Twitter was also keen to point out the importance of privacy: users can simply uncheck ‘promoted content’ in their privacy setting to prevent their data being used for retargeting purposes.
Tumblr introduces sponsored trending blogs
Tumblr is testing ‘sponsored trending blogs’ for mobile, allowing advertisers to pay for a blog to appear alongside other trending blogs on the network’s mobile apps, differentiated only by a dollar sign. The product is being soft launched at the moment and will go fully live in January.
Foursquare for iPhone
Foursquare has launched its new iPhone app, with a few interesting new features. First of all, it’s had a fairly vast design overhaul, aimed at making a ‘sleeker’ experience. To support this, the app will also ‘shuffle’ content each time you open it, allowing you to get a greater idea of what’s going on where you are. Finally, push notifications will tell you what is happening when you arrive in a new place, without the app even being open. You can see a couple of examples of this below.
Pinterest’s increased traffic on Black Friday/Cyber Monday
On Black Friday and Cyber Monday, two days known for hugely increased volumes of shopping in the US, Pinterest greatly increased the revenue sent to retailers. Doubling on Black Friday and up 3.6 times on Cyber Monday, the increase is being used as evidence for Pinterest’s monetary value in the retail market.
Asos is top UK retailer on Pinterest for Christmas
Asos is proving the top UK retailer on Pinterest for Christmas shopping, according to research by Searchmetrics. With a total of 160,958 pins related to Asos content at the time of the survey, the online fashion retailer averaged 1,728 pins per week, easily beating its nearest rivals Amazon (1,233) and John Lewis (791).
Star Wars launches on Instagram
With its next instalment in the pipeline, if still two years away, Star Wars has begun a promotion drive on Instagram, starting with the below Darth Vader selfie.
Sprint’s ad launched on individual’s Twitter feed
Sprint has launched its latest video ad, starring James Earl Jones and Malcolm McDowell, on a single individual’s Twitter profile. The surreal series of adverts sees the two actors read out everyday text messages and conversations, so the latest iteration is a logical move in the comedic saga.
Eurostar creates video from blogger trips to Paris
Eurostar has sent a group of London-based bloggers to Paris, creating video content from their photos and stories, along with the images of competition winners. The resulting video has received around 300,000 views on YouTube.
Insurance company uses tragedies to promote its product
After the news of Nelson Mandela’s death last week, Twitter was largely populated by individuals wishing to express sadness, or condolences to his family. However, one American insurance brand decided to try to use is as an opportunity to promote their product:
It turns out this isn’t the only time they’ve done this, either. When Hollywood actor Paul Walker died, they tweeted the following:
It’s no surprise to see brands hijacking certain Twitter trends; however, this is a particularly unpleasant example, which naturally saw a fair deal of backlash from the general public.