Here are all of the posts tagged ‘Foursquare’.

Five Friday Facts #78

by Laura Picard in News

Line now has 160 million users worldwide
Line hit 150 million users earlier this month, and it has continued to grow at an incredible rate. TechInAsia recently reported that Line has now reached 160 million users worldwide. The biggest contributors to this growth are Asian markets, with Indonesia at the forefront of the Japan-based chat app’s continuing expansion. In a press conference this week, Line revealed that its entire suite of apps had exceeded 23 million downloads in Indonesia – apps that include Line messenger, as well as Line Games, Line Camera and others. Being well-aware of the potential in this market, the company has been vigorously targeting potential users in the market with TV commercials starring local celebrities. In particular, top celebrity Twitter user Agnes Monica has been featured in the ads; her own line of stickers will soon be launched on the messaging app as well. Line is also succeeding in other Asian markets as well, as Line has revealed a user base of 16 million in Taiwan.

Indian brands shift marketing spend to social media
According to a recent report by eMarketer, social is quickly coming into focus for marketers in India. Citing a survey by Ernst & Young, the findings suggested that 83 percent of Indian businesses with “robust social presences” were also advertising their brands on social media this year. Of these brands that advertised on social media, 42 percent were purchasing ads to promote contests or online campaigns. 34.2 percent were using these ads to strengthen brand awareness through social platforms. Advertising budgets for social media were also increasing according to the survey. Nearly 22 percent of the surveyed brands were allocating 10 percent or more of their marketing budgets to social media, while almost 59% had dedicated at least 6 percent.

eMarketer notes that Facebook and Twitter claimed the most focus amongst social platforms; more than two-thirds of these brands were regularly posting twice per day on Facebook, while Twitter came close with 62 percent of brands tweeting at the same frequency. It is interesting to note, however, that these brands are also paying attention to emerging social networks as well. Most notably, Pinterest, Google+ and Foursquare have come into the limelight for Indian marketers. Over 73 percent of brands are already using Pinterest or have plans to use the platform in the next year, while over 71 percent are using Google+ or have plans to do so within a year.

In UK, 56% of young adults recall mobile ads on social
A new study from March 2013 indicates that young adults in the UK are paying more attention to ads they encounter on their mobile devices. Citing a study by ComScore MobiLens, eMarketer reports that 38% of smartphone users in the 18 to 24 age bracket were more likely to recall an ad they had encountered if they were mobile. The findings of the study revealed that over 56 percent of the 18- to 24-year-old respondents recalled reading brand posts on social networks through mobile devices. By contrast, only 35.5 percent of the general population recalled the same. This disparity continued across all mobile advertising activities discussed in the survey, as indicated in the graph below:

eMarketer predicts that this trend will only continue to grow, as more and more UK consumers are adopting smartphones; this is particularly true of those in the young adult age bracket, as 84 percent of them are expected to use smartphones this year with an astonishing prediction of 98% smartphone penetration by 2017.

Two-thirds of Indian employees feel social boosts productivity
Zeenews India reports that over two-thirds of Indian employees believe social media increases productivity at work. Citing a March-April 2013 study conducted for Microsoft by research house Ipsos, the findings suggest a disparity between employee perception, employer restrictions and the results from the study, which found social media was a hinderance to workplace productivity. While 70 percent of employees cited security concerns for social media restrictions, 60 percent indicated that the restrictions themselves were leading to declines in productivity. Meanwhile, 71 percent of the respondents believed that social media was a beneficial to increasing productivity in the workplace. 7 out of 10 saw social media as a valuable resource for collaboration at work.

Social advertisers prefer branded pages over paid ads
eMarketer reports that 7 in 10 brands are marketing to customers through branded pages. Citing a Q1 2013 survey by Forrester Consulting, the results suggested that 73 percent of respondents were using brand pages on social platforms to communicate with their audience. Amongst the US brands surveyed (those that spent at least $100,000 on social advertising), this strategy proved to be the most popular method for reaching out to the brand’s audience. By contrast, only 56 percent of the respondents were using paid ads on a social media platform. Microblogs like Twitter had been used by 52 percent of the respondents in the survey. Professional networks were less popular, but still claimed a higher share of brands for company pages than it did for paid ad space.

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We Are Social Asia Tuesday TuneUp #78

by Ji Eun Kim in News

Alibaba invests $294M in China’s top online mapping company AutoNavi
Two weeks after taking an 18 percent stake in Sina Weibo, China’s biggest e-commerce company has announced another investment of $294 million in AutoNavi. This investment will take up 28 percent shares of the company. AutoNavi is China’s top online mapping company, beating search giant Baidu and even Google Maps in terms of mobile maps market share in China. As an industry leader, AutoNavi seems to be a perfect partner for Alibaba in seeking opportunities to explore and develop new location-based e-commerce services. It is also clear that this deal will give Alibaba access to a huge pool of consumer behavior data based on location. With Alibaba’s acquisition of the social music service Xiami last year and their more recent stake in Sina Weibo and AutoNavi, Alibaba has quickly become equipped with big social data and strategic alliances to explore a new kind of e-commerce service—one that will integrate three big things: social, mobile and location. It will be interesting to see what kind of revolutionized services Alibaba will bring out to the market in the future.


In Japan, politicians leverage Line to deepen ties with supporters
The importance of mobile messaging apps is growing. Many brands already know it and try to leverage the increasing impact of mobile messaging app to engage with their consumers. Politicians in Japan are no exception to this recent trend. According to Japan-based mobile messaging app Line, ten political parties in Japan have opened official accounts on the app. This was after the ban on the use of internet-based mediums for election campaigns (including social networks and blogs) was lifted. Line provides politicians an opportunity to engage with their supporters more directly and actively, by allowing users to opt-in to receive message from political parties, as well as leave feedback and comments on their accounts. Will this impact on the way politicians in Japan communicate with public?


IGAWorks joins KakaoTalk to increase game releases and app traffic
Korea-based mobile messaging app Kakaotalk has announced a partnership with IGAWorks, the local in-Game advertisement provider. The partnership will involve integrating IGAWorks’ adPOPcorn into Kakaotalk that will provide “in-game and in-app incentivized offers, as well as pop-up adverts that link through to social and mobile media channels.” This collaboration is intended to strengthen Kakaotalk’s video game offerings—features that have contributed to distinguishing Kakaotalk from other mobile chat apps. By allowing all game developers on Kakaotalk to access adPOPcorn, Kakaotalk is looking to create a new channel of income for video game developers and publishers. The goal is to encourage more game releases which will drive more user traffic to the app. This also reflects KakaoTalk’s desire to attract more brands as well, to tap into Kakaotalk as a mobile advertising platform.


QQ gets makeover to look like WeChat; new look upsets users
Tencent’s drastic revamp on QQ has led the chat service to resemble China’s most popular mobile chat app, WeChat. This makeover has brought out a large number of angry users. According to Techinasia, nearly 95% of people who left reviews on the newly updated QQ app have given it the lowest star rating. By contrast, the previous version of the app mostly received five-star feedback. The new look of QQ app, ungracefully called “second hand WeChat” by disgruntled users, has taken on less of a traditional IM user interface, and this is the root of most of the discontent. An indicator light that used to appear beside user contacts’ names allowing users to indicate the online or offline status of users has been taken out of the app, despite the fact that most of users found the function to be useful. In addition, the new style of chat window inspired by WeChat seems a waste of space for those who prefer QQ app as a “fast-paced conversation in one window.” Users have already expressed their stance against the new look of QQ, requiring Tencent to bring previous IM-like features back. We will wait to see how Tencent will react.


Japan’s Quan-inc partner with AIS to roll out sticker maker app “AIS myStickerShop”
Japan based mobile application maker Quan-inc has partnered with AIS, Thailand’s top mobile network operator. Quan-inc is well known for developing Lounge - a mobile messaging app with unique features of collaborative drawing and message decoration. The partnership is intended to release an app called “AIS myStickerShop”. The app allows users to create their own stickers for their mobile messaging apps. Currently, only Android users can enjoy the service. iOS users will have to wait a while for an iOS version to come out later this month. Quan Inc’s partnership with AIS could be indicative of a desire to expand their presence in Southeast Asia, as the deal with AIS may open up an opportunity to launch future apps for Singtel, Singapore’s top mobile network operator and a stakeholder in AIS.

Half of Facebook post reach happens in the first half hour
Research by Socialbakers has revealed that 50% of the reach of a Facebook page’s posts occurs in the first half hour, and 80% in the first 3 hours. The below chart, based on a sample of 1,000 posts, displays the real-time minute-by-minute increase in reach.

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Time spent on Google+ far behind Facebook
Google+ users spent an average of 6 minutes 47 seconds on the network during March, a far cry from the 6 hour 44 minute average on rival platform Facebook. Whilst this does represent growth from the 3.3 minutes spent in February 2012, in contrast to Facebook’s dip from 7 hours 9 minutes in March 2012, the rate at which G+ is catching up can be, by these figures at least, dismissed as negligible. Figures reported by Nielsen also revealed 20 million unique US users of the G+ Android and iPhone apps, a 238% increase from March 2012 and 28 million desktop users, up 63% in the same period. However, there is likely to be some crossover between the two groups. In fact, accusations have come in that Google+ is essentially a ‘desolate wasteland’, based on the activity of the top 100 global brands. According to research by Millward Brown, 40% of these posted to Google+ either infrequently or not at all, with 17 (including Nike and Pepsi) not having posted anything for over a week. McDonald’s, as shown below, have never had a single post.

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How many Vines are shared
Research has been produced into how many branded Vines are shared to celebrate the app turning 100 days old. They discovered that branded Vines are shared 4x as often as branded online videos and, of the top 100 most shared, 4% of Vines were branded, compared to 1% of online videos. In total, 5 Vines are shared per second; more of these come during the weekend than the rest of the week combined. Time-wise, Vine frequency peaks from 10am-11am Eastern Time.

75% of top US retailers and restaurants are on Foursquare
Three quarters of the US top 100 retailers and top 100 restaurants are now on Foursquare, of which a full list can be found here. As for smaller businesses, over 1 million businesses have been claimed, but this includes some chain stores; only 17% have ever tried a promotion with the network. Larger businesses are seeing a positive effect from their campaigns; Bloomin’ Brands had 678 users redeem an offer for Outback stores in Richmond, VA, which gave a free appetiser for every second check in. Karen Soots, VP of media services at Bloomin’ Brands, praised the campaign’s effect, saying that if they were to do that nationwide at many restaurants over three weeks, it’s “millions of dollars in incremental revenue”.


Littlewoods collection to be sold in Facebook Newsfeed
Fashion retailer Littlewoods will be selling their latest collection within the Facebook Newsfeed. Using a system called SeeitShopit, which allows full collections to appear within a single post, it will enable fans to browse, share and purchase items from Myleene Klass’s new swimwear collection. They have since posted further ‘SeeitShopits’ about their summer collection, as shown below:

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Target launch deals with Facebook
Retailer Target has produced a set of offers, which will automatically generate Facebook posts when claimed, unless the user turns this feature off. Starting with around 700 discount offers and expected to grow to 1,000, the campaign is set to be hosted on a Target website called ‘Cartwheel’. Users can claim a deal at any point, producing a unique barcode that tracks every offer they claim. This barcode is then scanned at checkout. Cartwheel works seamlessly with mobile, meaning that a discount can be claimed at any point in the process, even as you’re walking towards the checkout.

AA’s first class lounge open to those with high Klout scores
American Airlines have decided to open their ‘Admirals Club’ lounges free of charge to those with high Klout scores, regardless of whether they’re due to fly with AA. Anyone with a score of over 55 will qualify for a free one-day pass in any one of 40 airports and can take advantage of the benefits including free WiFi and beer. The campaign hopes that these people will then tweet or post to Facebook expressing their gratitude, though this is not a requirement of claiming the offer.

Huggies ‘TweetPee’
This week, in weird app news… introducing ‘TweetPee’, a nappy sensor plus Twitter alert that tells parents when their baby needs changing. The campaign from Brazil also allows parents to keep track of the number of Huggies they’ve used and even order online when they’re running low. The campaign is certainly a fun and innovative one – we wonder how many parents will be hooking their children’s nappies up to Twitter.

Coke zero’s #motherpiece campaign for forgetful children
Yesterday marked Mother’s Day in many countries across the world, the day of the year that celebrates children forgetting to get their mums anything. Coke Zero to the rescue! They targeted absent-minded children (particularly boys, for some reason) and asked them to tweet their best excuses with the hashtag #motherpieces, pushing the campaign through a set of promoted tweets. The best entries were then selected to send in a personal photo, with 10 classically-trained painters on hand to create a ‘motherpiece’ of the winner. If they sent in their home address, they’d also receive a framed copy. Mother’s Day salvaged.

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We Are Social Asia Tuesday TuneUp #70

by Karen Wee in News

WhatsApp’s rumoured to launch a games platform
The sleeping giant stirs, if the buzz is anything to go by. Rumour has it that WhatsApp, one of the most popular chat apps worldwide, is in talks with WeMade, a US/Korean games maker for a possible tie-up. If this move materializes, WhatsApp would have effectively diversified its monetization approach while reaping increased revenues and possibly strengthen its dominance in the messaging market. Rival apps such as Japan’s Line and Korea’s KakaoTalk have been very successful with their gaming ventures, clocking in impressive download numbers and revenue. Line reported that its game platform has seen more than 100 million cumulative app downloads within 7 months, a significant number considering that there are 120 million registered users. Line Pop, one of the most popular games out of the 17 titles, had 1 million downloads on the first day and amassed US$1 million (about S$1.25 million) in revenue within the first 12 days of its launch. KakaoTalk’s less forthcoming with figures but data from the 3-month testing period showed that there were 82 million downloads from 23 million unique users out of its 80 million userbase. WhatsApp’s tie-up with WeMade will be a good arrangement as the games maker is strong in both western and Asian markets. In addition, this would give the company another source of revenue. Incidentally, WhatsApp has declared its disdain for advertising and felt that content was the most logical basis for a new revenue stream.


Fuubo, a new Android Sina Weibo app, is a breath of fresh air
Sina Weibo users on Android have had to contend with clunky apps but that might be changing with a new app in town, Fuubo. Fuubo offers users an aesthetically pleasing interface and intuitive features such as slide panels as well as commenting, reposting and notifications functions. The app’s drawback at the current moment is the lack of direct messaging features and an English interface. Perhaps these will be rolled out in the coming months.


Touchtalent offers creative people an interest-based social network 
What ignites your passion? If you’re an artist, then check out Touchtalent, a social network for the creative community. The brainchild of Ankit Prasad, a student at IIT Delhi, the platform has been online since July 2012 and houses works from artists living in 152 countries. Segregating works into 19 categories that cover calligraphy, sculpting, comics, music and literature in addition to other art genres, the site is integrated with Facebook and has registered more than 8.6 million users. In addition to showcasing works from artists, the site incorporates features that allow artists to sell their work and/or get hired for creative projects. The site also invites users to express their opinion via emoticons and share their work on various social media networks.


IdBlogNetwork, a new social media advertising platform in Indonesia
New Indonesian blog advertising service, IdBlogNetwork, seeks to give Google Adsense a run for its money. They’ve joined forces with The Affiliate Gateway (TAG) Asia to offer Indonesian bloggers a wider range of affiliate marketing alternatives. The company also plans to launch a social media advertising platform named IdBuzzNetwork in April this year. The results aren’t great at the moment as affiliate marketing programs are still in its infancy in Indonesia. However this is expected to improve, as internet penetration and online shopping become more widely accepted within the country coupled with positive word of mouth by bloggers.


Singapore Telco tests real-time social media marketing
In a refreshing departure from its usual stoic image, Singapore Telecom (SingTel) handed the keys to its Twitter account for a day  to local comedian, Hossan Leong.


Known for his flamboyance and witty sense of humour, followers were asked to tweet situations in which they would need fast 4G internet speeds with the campaign hashtag, #Need4GSpeed. Hossan would then provide sidesplitting responses in the form of tweet replies, pictures and short YouTube videos such as the one below.

Facebook ads on par with TV for FMCG
According to those FMCG brands using Facebook, advertising on the network is as effective as its TV equivalent and offers a better return on investment. Nestle and General Mills both claimed they could trace a high percentage of sales to Facebook advertising after recent cross-platform campaigns; the former attributed 11% of Kit Kat sales to the platform, the latter 27% of Old El Paso.

Gartner’s Digital Marketing Survey
Gartner has published its 2013 Digital Marketing Survey, showing that the top two digital marketing investments for the coming year will be in e-commerce and social media. Indeed, over 40% of the 200 US marketers surveyed stated that social networking, in combination with their corporate website and digital advertising, is key to marketing success.


Twitter’s popularity across EMEA areas
Twitter’s popularity varies across EMEA areas, according to a survey by GlobalWebIndex of over 152,000 internet users in 31 markets. It found that 51% of Saudi Arabian internet users are active Twitter users, where ‘active’ is defined as those who have used the service in the past month, followed by 39% in Turkey and 34% in the UAE. Meanwhile, the same study found that the number of global Twitter users has grown from 206 million in Q3 2012 to 288 million in Q4, an increase of 39.8%.

Twitter in the Middle East

How people use Twitter
A report by Brandwatch has produced some interesting findings into how people are currently using Twitter. After compiling data from over 10,000 random tweets, they noted that 62% of these were engagement of some sort, compared to 38% broadcast, while brands were highly prevalent in discussions. 3.6% of all tweets mention brands, amounting to 12,600 tweets per minute. In terms of gender analysis, men were more likely to discuss sport, games and news or politics, while women on average spend more time discussing music, work and education. Women were also more likely to tweet about personal matters, or enter online competitions.

Twitter users forming ‘tribes’
Analysis of millions of tweets has concluded that Twitter users are forming ‘tribes’ online, each with their own unique vocabulary. The theory contradicts the idea that networks like Twitter facilitate global sharing, with the most insular groups sending up to 90% of tweets internally.

Twitter tribes

Social media subject to the same disclosure regulations as traditional media
The Federal Trade Commission has decided that adverts on social platforms must follow the same rules of disclosure as their offline counterparts. This means that, even in a 140-character tweet, space must be devoted to either “promoted” or “ad”. In an update to their 13-year-old “Dot Com Disclosures”, the FTC has argued that consumer protection laws should apply equally regardless of the medium and, as such, the format does not exempt marketers from providing clear and effective disclosure. Also provided is information on how to make effective disclosure, which involves the avoidance of hyperlinks for disclosure about cost and certain health & safety issues, plus the clear and accurate labelling of hyperlinks and consideration of how these will be affected on various platforms and devices. The full guidance can be found here – subtitled “How to Make Effective Disclosures in Digital Advertising”.

Over 400 billion actions have been shared on Open Graph
Open Graph activity covers a lot of what we do on Facebook: following, liking, listening to music and so on. Ahead of last week’s SXSW, Facebook revealed that such actions have been shared over 400 billion times. Certain actions have seen a lot of activity: 110 million songs, albums and radio stations have been played 40 billion times and 1.47 million books have been shared.

Facebook updates Timeline
Hot on the heels of the previous week’s News feed changes, Facebook has announced a set of updates to Timeline. There is now a separate space for “things you care about”, which ranges from movies or books to apps like Instagram, depending on the user. The “movies” section, for example, looks like this:

Facebook Timeline Movies

Moreover, the profile is now more strictly delineated into two columns; applications like the above will appear on the left, whilst the right is occupied by a user’s posts. This leads to what Facebook hopes will be a clearer layout, as follows:

Facebook New Timeline

Simultaneous with these changes, the social network has written a blog post detailing the development of the updated News feed, in which a user experience researcher discusses the development from receiving complaints about “clutter” to identifying what was meant by the term and instigating change intended to combat the issue.

More ways to feature apps in new Facebook Timeline
One key difference in Facebook’s updated Timeline is the increased ability to feature apps. As users can now choose which apps to feature on their profiles, developers are able to create “collections” that showcase how their apps are being used. Foursquare, for example, can display the numerous places people have checked in.

Foursquare on new timeline

Facebook to incorporate hashtags?
Long since a mainstay of communication via Twitter, now Facebook are looking into incorporating the hashtag. Whilst it is unclear how far along development is, rumour has it that the feature would be used to group conversations on the network. #intriguing.

More prompts from Facebook to ‘like’ pages, fewer to ‘unlike’
In a move seemingly aimed at encouraging users to interact further with brands, Facebook have introduced a couple of changes to the visibility of ‘like’ and ‘unlike’ options. The first of these two comes as a twofold alteration to ‘liking’ a page. Now, when users like one page via mobile, they will be confronted with the option of liking other, ‘similar’ pages. Moreover, when content from a news website is shared, a button appears below it, offering the option to ‘like’ the page for related stories. In terms of ‘unlikes’, the updated News feed has been designed for lower visbility. When previously choosing to hide a story from the News feed, users were given two options: hide all stories from the page, or unlike it. Now, the latter has been removed, leaving only the option to hide all stories from the same source.

Sir Martin Sorrell’s views on Twitter
Head of WPP Sir Martin Sorrell has claimed that Twitter is more of a PR medium than an advertising one. Considering as an example the London Olympics, he discussed how it acted as a hugely effective word of mouth platform, more so than the likes of Facebook. However, a number of industry professionals have come out to disagree with Sorrell, including We Are Social’s own media director, David Gilbert:

Advertising success on Twitter can be achieved with a carefully thought-out strategy and tight targeting. As marketers, it is our responsibility to adapt our strategies according to the platforms and technologies available.

Twitter to launch iOS music app
Twitter are poised to launch a music app before the end of the month, according to CNET. The app will make music suggestions based on both what you are currently listening to and the music accounts you follow on Twitter.

Twitter Music

Twitter for Windows 8
Twitter have launched an app for Windows 8, including unique features intended at optimising the experience for specific devices. These include ‘Snap View’, which allows Twitter to be moved to one side of the screen and viewed simultaneously with other apps, as well as ‘search’ and ‘share’ charms to allow ease of access to the platform at any time. The launch video below provides further detail.

Twitter improves Analytics
Twitter stepped up their Analytics last week. On Wednesday, Twitter announced an improved ad insights platform, which will allow marketers to further track the effect of promoted tweets beyond their initial audience, allowing a fuller picture of how campaigns extend across the network.

Early stats on Vine usage
Early statistics on use of Twitter’s ‘Vine’ app have shown that it has gained traction already. By the end of February, it was used by 2.66% of all iOS devices, up 50% month-by-month. Notably, the figures for similar apps, including Cinemagram, Viddy and Socialcam all show decline over the same period.

Vine usage

Pinterest’s Web Analytics
Pinterest has gone in a similar direction to Twitter in terms of analytics, launching ‘Pinterest Web Analytics’, which will allow brands to discover information such as how many repins their content received, as well as who saw it as a result. This is now available for free to those with a verified website and will look as follows:

Pinterest Analytics

Pinterest have themselves released some information about what’s available and how to gain access.

New Pinterest layout
As well as its Analytics tool, Pinterest used last week to launch a redesign of its network. The ‘repin’ button has been replaced by a large, red ‘Pin it’ equivalent, price now comes as a bubble in the top right corner of a pin and there is an enhanced view surrounding each pin, allowing you to more easily view other pins from the same board & site. Finally, there is a new ‘people who pinned this also pinned’ feature. All in all, shown below. All in all, the changes seem set to make the network even more visually immersive.

People who pinned this

LinkedIn to purchase Newsreader app Pulse
LinkedIn are in talks to purchase Alphonso Labs, makers of Newsreader app Pulse for a deal said to be worth between $50 million and $100 million. The app currently has around 20 million users, reading about 10 million stories per day.

LinkedIn produce B2B advertising banner
LinkedIn have announced SlideShare Content Ads, display units that will appear across the platform, designed at business-to-business advertising. Once a user scrolls over one of these, they will be faced with a presentation that they can scroll through either without leaving the page or in full-screen mode.

Foursquare in new round of funding
Foursquare is rumoured to be in the process of securing a new round of funding, amidst talk that the platform is running out of money. It is as of yet unclear how the network will fare, especially in comparison to the $600 million pre-money valuation received when they raised $50 million in June 2011. As other networks, including Facebook, have looked to eat into the locations market, Foursquare are seeking to fight their corner, with partnerships including e-commerce with Mastercard & Visa and a deal to come pre-installed on the Blackberry 10 device.

Netflix getting social
In what seems like a story that should have come about long ago, Netflix are finally launching social options for US users. Their previous Facebook offering in Canada, Latin America and the UK, which did not allow users to choose what they shared, has been replaced by a system whereby users who opt in will have rows added to their Netflix home page, detailing both “Friends’ Favorites” and “Watched by Your Friends”. Inside Facebook has highlighted this as an important move in Facebook’s growing video strategy, which includes increased integration on the new Timeline and structured status updates that include verbs like “watching”. The features are discussed in the below video.

Doritos’ SXSW vending machine stage powered by tweets
Yes, that reads ‘Doritos’ SXSW vending machine stage’. The snack brand hosted aninteractive concert at SXSW, in which tweets from the audience would affect in concert events from lighting and cues to the encore song. For more information, I’ll leave you in the very capable hands of rapper LL Cool J.

Meet WolfDog, Old Spice’s ‘Executive Director of Marketing’
In a development of their wildly successful brand TOV, Old Spice have introduced a new ‘Executive Director of Marketing’ across a number of social channels, including YouTube, Facebook, Tumblr and Google+. General public, meet WolfDog.

Ford reach out to automotive bloggers
To market the new 2013 Ford Fusion, the car giant behind the vehicle has reached out to bloggers discussing it on Jalopnik. Flying them to Los Angeles under the pretence of answering market research questions for Jalopnik, they put the influencers in the car alongside professional racer Tanner Foust and created four pieces of video content, the first of which is shown here:

Jaguar promote F-type launch with Facebook competition
We Are Social have produced a Facebook competition to celebrate the UK launch of the new Jaguar F-type. Incentivised by prizes chosen by Jaguar’s communities and a selection of bloggers, fans must post an update relevant to the prize, alongside a link to the ‘Desire’ app. The campaign, which runs across Facebook, Twitter and Instagram, forms part of an overall ‘Desire’ campaign that also includes a branded film, featuring Homeland star Damian Lewis.

French Connection sourcing user-generated films
Fashion brand French connection is encouraging its consumers to create their own video content from a selection of clips on the company’s website. Starting with video snippets that depict models wearing French Connection clothing, users are asked to ‘make a scene’ by cutting them together and adding a soundtrack and special effects. There are prizes available for the most-shared videos.

Ted Baker’s social finishing school
Ted Baker is promoting its new Spring Summer collection with an online ‘finishing school’, asking users to ‘write lines’, in a tongue-in-cheek throwback to the schoolday punishment. Each day, users are shown a ‘line’; the first 500 to ‘write’ it via Twitter, Instagram or the Facebook app will receive a limited-edition tote bag featuring their quotation. The most creative students will be rewarded with exclusive Ted Baker leather satchels, too: sure to make even the biggest kid into the talk of the playground.

Nike celebrates 1 million Instagram followers
Nike have reached 1 million Instagram followers and amassed 6 million photos tagged #Nike. To celebrate, the sportswear brand hosted a 24-hour celebration of their followers, championing user-generated content and accompanying each update with an inspirational quotation.

Nike Instagram milestone

Puma promote individuality with ‘Worn My Way’ campaign
Puma has produced a lifestyle campaign with the tagline ‘Worn My Way’, aimed at celebrating individuality. Using a new microsite as well as the hashtag #WornMyWay, consumers will be encouraged to answer the question ‘What does it mean to be yourself?’ The best answers will win prizes including limited edition Puma t-shirts. The campaign, which boasts involvement from musicians such as Professor Green and Mischa B, will also include experiential marketing throughout its course.

Sky Sports offers F1 tickets in Twitter quiz
In line with their Formula One coverage, Sky Sports have produced a competition to win tickets to next year’s Australian Grand Prix. In order to win the ‘virtual grand prix’, contestants must post a tweet containing a campaign hashtag, then answer a set of questions in a limited time.

Sharp’s real time marketing
Sharp has managed to pull off a real-time marketing stunt, poking its way successfully into a conversation between Kanye West and MTV host Sway. When the former reminded the latter of a small, remote-less Sharp TV he had purchased as a gift many years ago, the electronics brand decided to intervene, sending over their latest widescreen model, complete with remote control. Sway, who has almost 300,000 followers, then sent out the below tweet, easily repaying the investment made by Sharp.


The Papal succession and social
With thousands waiting outside the Vatican, white smoke eventually signalled the announcement of a new Pope. While scenes like this are to be expected with any such event, the Twitter storm that accompanied was undoubtedly a new twist. Once the @Pontifex account announced: “HABEMUS PAPEM FRANCISCUM”, 7 million other tweets followed. The tweet has now been deleted, giving Francis I the chance to blaze his own social media trail. In fact, the Papal succession highlighted a great deal about the changing nature of human communications as parallels were drawn between 2013 and 2005, shown perhaps most aptly in this Instagram post by NBC news.

The Vatican photos

The event also showed the power of Twitter to amuse and confuse. As his succession became clear, a Spanish Twitter account was discovered, claiming to represent Jorge Bergoglio, aka the new Pope Francis I. However, a bit of research (or access to a Spanish dictionary) might have made it clear that this wasn’t the case, with tweets including: “If I’m the new pope, children will love me more than the Santa Claus”. Even after it’s doubtful origin was revealed, the account’s popularity continued to grow and extended from 3,000 to 150,000 followers within the hour, likely due to a combination of the naive and the amused.

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We Are Social Asia Tuesday TuneUp #68

by Karen Wee in News

WeChat app to be available on Blackberry 10 soon
China’s WeChat has made a pledge on its Malaysian Facebook page to launch a Blackberry 10 version soon.


This move to support Blackberry’s latest model, a few months after WeChat launched its Blackberry app, will help WeChat’s expansion plans in Southeast Asia and the Middle East. WeChat’s 300 million strong userbase is largely from China but the company is setting its sights on the international arena. The heatmap below shows WeChat’s global penetration as of January 2013.


Tencent WeChat to open office in America
China’s Tencent has confirmed that it will be opening an office in America in 2013 as part of its move to take its successful chat app, WeChat, global.


Originally launched as Weixin in China, the chat app has seen exponential growth following the creation of its English brand, WeChat in April 2012. Though a precise date or location for WeChat’s US office hasn’t been revealed, the company says that the office serve as a customer relations department. WeChat will face fierce competition from other Asian rivals such as Line while working to convert entrenched WhatsApp users. Tencent already has offices in San Francisco for its online gaming operations and has seen a growing ratio of overseas WeChat users though the company declined to reveal numbers.


Google+ woos Indian users with government linked initiatives
With more than 60 million Facebook users, India is the third largest country market after US and Brazil for the social network. This makes it a natural target for Google which is seeking to get a foot in the door through the use of Google+ Hangouts to get the nation talking about the 2013 Budget. On February 28, Google streamed a live feed of Finance Minister P. Chidambaram’s presentation on YouTube’s IN conversation channel. To make the conversation more interactive, a Google+ hangout was held yesterday. A panel of economists joined the Finance Minister in fielding questions from Indian citizens who were selected after submitting questions using the #askthefm hashtag on Google+. Users were also encouraged to upload video questions using the same hashtag via the IN Conversation YouTube channel or via the page. Hangouts enable ordinary citizens to get closer to key events thus demonstrating the power of social media in helping the man in the street get involved in events that matter. What’s the upside for Google? Any new users who sign up or  existing users who rediscover Google+ through these initiatives may help to contribute to the network’s daily active userbase.

Automobile companies engage Indian social media influencers
Social media influencers are being pursued by automobile companies to test drive their vehicles for a day or two and to talk about it via social media channels. India is no exception with automobile companies such as Ford, Mercedes and Tata engaging with influential social media users, running contests and offering free cars at their disposal for a few days. The intent is to allow the influencers the opportunity to enjoy the comfort and luxury of the cars and to share their experience on their social media channels.  The payoff? The influencers posted pictures and wrote about their experience on their blogs, Facebook pages and Twitter feeds creating buzz and reach as their fans jumped into the conversation.


Twitter partners with Japan’s DoCoMo to launch a Yellow Pages-like index 
DoCoMo and Twitter’s partnership has seen the launch of the Twitter Yellow Pages Japan site. Created for mobile users though accessible via PCs, the site contains lists of recommended Twitter accounts based on categories such as food, shopping, sightseeing, local news, celebrities and sport teams.


In addition to Twitter’s list of recommended accounts, users can filter each category by location to discover other accounts that may be relevant to them. This tie-up is a win-win solution for both companies as Twitter garners more users making it more attractive to advertisers and DoCoMo chalks up increased mobile data usage with the potential to sell more smartphones.


Viber has 3.5 million users in Vietnam
The mobile messaging app battle in Vietnam seems to have a clear winner with Viber registering a userbase of 3.5 million. Competitors, Line and KakaoTalk, have a million users each while WhatsApp has not confirmed any user numbers. This growth is impressive considering Viber has not been actively promoting the app in Vietnam or anywhere else in the world. With a userbase of 175 million worldwide, of which a third are from Asia, Viber is a source of concern for rival apps such as Line, KakaoTalk and Zalo.


Marketers set to more than double social media spend
Over the next five years, CMOs will more than double the percentage of their marketing budget that is spent on social media, according to 500 surveyed. Currently, social media makes up 8.4% of that total; this is set to increase to 11.5% in 2013 and reach 21.6% in the next five years. Consumer goods companies are set to lead the way, seeing an increase from 9.6% to 24.6% in the same period.

How Twitter affects UK mobile and tech shoppers
A study of 6,000 UK Twitter users has looked to establish the network’s effect on mobile and tech shoppers. From the  graph below, it can be seen that exposure to a brand’s tweet increases the percentage of users visiting a brand’s website, up to 62.7% in comparison with 45.6% of Internet users or 50.5% of those on Twitter not exposed to the tweet.
Tweets drive in-market shopper traffic
A key point to be taken from the research is that the likelihood of a user visiting a brand’s website increases with higher frequency of exposure to branded tweets.

How to gain Twitter followers?
The Georgia Institute of Technology have had their two cents on how to gain Twitter followers, analysing a selection of 500,000 tweets based on a number of factors including sentiment, engagement and readability. They concluded that those who posted shorter, happier tweets & engaged with their followers using RTs and mentions exhibited a higher rate of follower growth. Also effective was retweeting interesting pieces of news; those who did so gained more followers than those posting about themselves.

Facebook’s Insights fix will definitely affect reach
After the fixes to Facebook bugs affecting reach that we reported last week, tests by Edgerank Checker on 1,000 pages have shown an increase of over 30% across different types of Facebook reach:

ERC Facebook reach

It is worth reading the full post for its detailed analysis, including a breakdown of the effects by page size.

Facebook acquires Microsoft’s Atlas
The result of a long-mooted deal, Facebook has announced its acquisition of Microsoft’s ad-serving platform Atlas at a price thought to be under $100m, based on former bids in the $30-50m region. Facebook have claimed that their intention is not the construction of an external advertising network based on their social data, but instead that their interest lies in improving measurement tools, citing Atlas’s new tool for richer measurement of ad impressions. In light of the deal, Adweek conducted an interview with Facebook’s director of product marketing, Brian Boland and Dave O’Hara, CFO of Microsoft’s online services division, in which they discussed their plans to build a stronger relationship between the two companies. Boland said:

When we look at Atlas, it is a full acquisition where we are acquiring the technology, the people, the expertise and the client relationships. So this is a great accelerator for our aspirations around measurement.

Facebook working on redesigning Newsfeed
Last week, the Verge, amongst others, announced that Facebook had invited press to ‘come see a new look for News Feed’. The event will be held at its Menlo Park, CA headquarters this Thursday, 7th March at 10am PST. As for the expected changes,Business Insider claim to have a source close to Chris Cox, Facebook’s VP of products, with whom Mark Zuckerberg has entrusted the product. From this source, they have ascertained two important differences: firstly, News feed will know more information about you and use this to tailor what content you receive based on your likes, what you’ve viewed and even items you’ve bought. Secondly, News feed will look to pull content from a wider range of sources, as Facebook hopes to integrate sharing tools directly into company websites, allowing them to work more like pages. Rumour also has it that a radical redesign is coming to the mobile News feed, with a more vivid text-overlay and full width images taking over from the current format. A (sort of) artist’s impression below gives the gist of how the layout will work.


Facebook testing new actions in Open Graph apps
Facebook are testing a new set of actions in Open Graph apps, including ‘rate’ and ‘quote’ for books, as well as ‘want to read’ or ‘want to watch’. The below example displays how the ‘Goodreads’ app is already using the ‘rate’ system, though it is worth noting that no announcement has been forthcoming from Facebook.

Facebook rate

Had good news? Facebook will suggest your friends send you gifts
For a while now, Facebook have been suggesting gifts for occasions like birthdays or engagements. However, they have now decided to add the ‘Give A Gift’ button to posts containing good news. Interestingly, it seems the feature is now using natural language processing, rather than just specific events, in order to make suggestions.

Facebook gifts

Instagram now has 100m active monthly users
The image-sharing platform Instagram has announced that it now has 100m active monthly users, up from 90m just a month ago. This displays incredibly fast growth; it took Facebook four-and-a-half years to reach such a level. According to AppData, Instagram is now the third-highest rank Android app and the 17th top free iOS app.

Google+ launches ‘Sign In’ and ventures into e-commerce
Google have launched an attempt to rival Facebook ‘Connect’, with their own ‘Sign In’ feature, along with an impressive list of partners that includes Banjo, Fancy, Fitbit, OpenTable, and Shazam. The below video explains the feature, along with some of its key elements, including the importance of privacy, control over sharing and easy mobile integration. In many ways, it mirrors and attempts to improve on Facebook’s concept of frictionless sharing from open graph actions.

It is then left up to the various partners to decide how they use the feature. From the Shazam example, you can see full extent of interactive sharing available:

Shazam G+ example

The Fancy have chosen to integrate a buy button into shared content, providing another example of how brands can use ‘Sign In’. The following example displays how such posts will look.

Google+ Fancy

Foursquare partners with Mastercard and Visa
In a bid at further monetisation, Foursquare have partnered with card giants Mastercard and Visa for providing discounts. Having enjoyed success from a similar deal with American Express, the social network has launched a new deal for all three cards, offering a saving of $1 for every ten spent with a check in at Burger King.


Vimeo ‘Looks’ to add Instagram-style filters to video
Video-sharing network Vimeo has further expanded its appeal to filmmakers by offering filters, known as ‘looks’, through a partnership with GenArts and use of their ‘Vivoom’ app. Each filter, or ‘look’, applies a different effect to video content, offering a straightforward method to alter a film’s appearance.

Vimeo looks

The feature, which marks Vimeo’s first external partnership, is set to be free for users for the first 90 days, after which a charge will be applied. Pricing structure is as yet undecided.

Pheed becomes number one social app for iOS
Last week, Pheed overtook the likes of Facebook and Twitter as the top social app for iOS. The network, which allows sharing of all sorts of content from text, photos, video and audio to voice or live broadcast, is believed to owe its expansion to positive reviews by high-profile teens on Twitter and Instagram. It also includes a number of interesting features, including the ability to watermark images, or put certain content behind a paywall. With such impressive growth, Pheed is definitely one to watch in the coming months.

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We Are Social Asia Tuesday TuneUp #67

by Karen Wee in News

Tencent’s WeChat shakes Sina Weibo’s tree 
WeChat’s growth has rattled Sina Weibo’s dominance within China and beyond. Tencent’s hybrid social networking and chat app has amassed 300 million users in 2 years and rolled out new features designed to garner more. Not just your plain vanilla chat app like WhatsApp, WeChat’s features include audio, video and group messaging; photo-sharing on your “Moments” page and “Look Around” location-based befriending. WeChat’s phenomenal rise has been attributed in large part to its linkage to its contact list link-up with Tencent’s QQ instant-messaging platform’s 700 million strong userbase. In addition to offering more personal connections between brands and fans, WeChat also offers users the ability to send messages to random users in the vicinity. Several large brands such as Starbucks, Nike, Intel and Durex, have been quick to hop onto the WeChat marketing bandwagon. The company qualifies that WeChat marketing is only offered to clients that are committed to doing social CRM.

Sina Weibo admits WeChat affected their usage 
WeChat’s rising popularity has made an impact on Sina Weibo. Sina admitted that its’ users are spending less time on the service though Sina’s Chairman and CEO Charles Chao was quick to qualify that its microblogging service has reached critical mass with more than 400 million users. Embracing the competition, Weibo rolled out a feature allowing users to share content to WeChat on its Android app with further plans to extend it to the iOS app. The company cited providing the best user experience as their main objective and their belief that the service should be an open platform. On the monetization front, Sina has grown its Weibo enterprise customer base from 230,000 to 300,000 within a quarter and will be pushing out Twitter-esque promoted trends for larger clients.

Line adds social networking on its chat app 
China’s WeChat isn’t the only messaging app with an aggressive expansion strategy, Japan’s Line has launched a new mini social networking feature for its 100 million users.

Line Band is a standalone social app that allows friends to form groups called Bands, allowing them to schedule meetups, share photo albums, post status messages and help them remember each other’s birthdays. Looking somewhat like WeChat and Path, Line Band’s snazzier interface may force rivals to revamp their apps.

YouTube launches Asia Pop channel and G+ Hangouts for fans 
As PSY’s Gangnam Style has shown, Asian pop is hot! YouTube launched a Asia Pop channel devoted to Korean, Japanese and Chinese pop music that comes with the added bonus of Google+ Hangouts giving fans a virtual alternative to screaming at concerts. The channel will include livestreams of special events. The first Hangout scheduled for 8 March with Korean pop sensation, SHINee. Only 5 fans will be allowed into each Hangout so be sure to prep a really good question for your chance to be selected.

Maybelline India’s Twitter campaign
A cheeky social media campaign to launch Maybelline’s 14-hour-wear lipstick in India trended for 14 hours and generated more than 4,000 tweets before its unveiling on 8 February. Women were asked “what doesn’t last long” in a teaser tweet with a cheeky #doesntlastlongenough hashtag. The response far exceeded the 1,400 tweets the agency, Foxymoron, set out to generate as women shared their views about vacations, weekends and sex that didn’t last long enough. Tweets were filtered to select women-specific tweets that were collated to create a visualization of a lipstick.  The tweets generated during the product launch will not be lost to the “all-buzz-and-no-buy” graveyard as the agency’s next step is to get back to purchase intent queries with more information on the product. Was the campaign too risque? The brand’s bold and cheeky persona has been getting lots of social media loving from its open-minded 1.7 million fan base.

The internet’s importance in product purchase decisions
Consumers are more likely to purchase a new product after reading about it on the Internet, according to Nielsen’s research into those with online access. The extent to which this is the case varies by product category; electronics are the highest, with 81% of those surveyed answering that the internet affects their purchasing decisions. Social media plays a large role in this, as 30% stated social channels would influence their decision and 27% took into account content posted on video-sharing channels.

The UK spends more time online than the rest of Europe
The amount of time spent online has increased by 5% throughout Europe to an average of 26.9 hours per person over the month. The UK had the highest overall figure of 37.3 hours but the most growth was shown by Belgium, whose 22.4 hours showed an increase of 2 hours since this time last year.

Mobile and social leading shift to digital marketing
A shift is being shown from traditional to digital media, with mobile and social leading the way. At the same time as 1 in 3 marketers intend to decrease budgets in print media, 76% are looking to increase their social budgets.

Facebook integrates free calls to iOS app in US & Canada
Whilst users in North America have for some time been able to make free calls over the Internet through Facebook’s messenger app, the network has last week updated its main iOS app to integrate the service. The new app also boasts other changes, including more visible buttons for liking, commenting on or sharing content.

Bugs have been misrepresenting Facebook reach for months
Facebook admitted on Friday that bugs have been leading to erroneously low figures for page reach over the past few months. When updating their mobile apps in August and December, Facebook tried to increase speed by reducing the necessary amount of information sent when displaying news feed stories. However, one thing that was removed ended up being the marker used by Page Insights to measure reach, resulting in reach figures coming out lower than they should have. The bug has been fixed and figures should be back to normal from today. It remains to be seen if this explains the full extent of the decrease in reach we exposed in November.

Facebook update Offers product
Facebook have made a couple of important changes to their ‘Offers’ product. Previously, the only option for users was to click the ‘Get Offer’ button to instantly redeem it, which would in turn automatically generate a story on friends’ news feeds. The first change means that there are now two different options: it is possible either to ‘Shop Now’ or ‘Remind Me’, increasing the flexibility of Facebook offers. Beyond this, users can now choose whether or not to share the story with friends. Combined, these look set to increase the usability of ‘Offers’ and potentially increase the number of users taking advantage of the feature.

Facebook looking to match in-store purchases to advertising
Facebook are to partner with data companies such as Epsilon, Acxiom and Datalogix to match in-store loyalty card purchases with individual Facebook profiles through their email addresses or phone numbers. The move would, in theory, allow marketers to target Facebook ads to those that have purchased relevant products in the recent past.

Facebook events get cover photos
In place of the thumbnails they had before, cover photos are now available for Facebook events. Unlike pages and profiles, though, this is the only image they will be allowed; events will simply have the large banner at the top, but no profile picture.

Brands increasingly taking to Instagram
Last week, we mentioned that top brands have been gaining visibility on Instagram. Sports giant adidas (a We Are Social client) has been highlighted as one of the most successful brands on the network, having managed to double its follower numbers to almost 150,000 under 3 months, averaging over 5,000 comments across 49 quarterly updates.

Twitter launches new ads API
Twitter have officially launched their new ads API, which allows marketers to purchase adverts from within the dashboards they use to manage their social platforms. This will allow brands to run adverts on the network more easily and it will be interesting to see how this affects the number and nature of Twitter ads. One fear is that the number will rapidly increase, a concern that Twitter have quickly looked to waylay, arguing that the changes will simply affect ease for advertisers, not volume. One thing that will be affected, though, is the extent to which ads can be targeted; marketers will now be able to create their own custom audiences.

Twitter testing new way to generate leads
Twitter are testing a new addition to their ‘cards’ functionality; a way for brands to create leads. It will work as shown below in a tweet from Twitter themselves about their small business guide; when clicking on the link, a button appears below saying “get it now” . It will be interesting to see if the system, which is currently still being tested, is rolled out further.

Twitter to add language and importance information to API metadata
Twitter is set to introduce two new features to its existing API metadata. The first allows identification of the language a tweet was sent in, which will be important for translation and filtering. The second allows yet further filtering, this time by importance – or what Twitter considers ‘high value’ tweets. Of the two features, this is set to be the most exciting, especially for brands, who can use the tool to better assess their own performance on the network.

Burger King & Jeep’s Twitter accounts hacked, MTV fake their own hack
This week has been a big one for social media disasters, most notably after the hacking of Burger King and Jeep’s Twitter feeds, as well as MTV ‘fake hacking’ themselves. Obviously, hacks can have hugely negative consequences if left unresolved, but We Are Social’s own Jim Coleman has pointed out some of the positives; notably, they attract a lot of attention. Moreover, they need not be too damaging if dealt with promptly and humorously. Burger King at least did the latter of these fairly well. Although their response could perhaps have been speedier, the lighthearted response, when it did arrive, was amusing and appropriate.

The incidents have sparked debate about Twitter’s treatment of brands, with only one type of account for brands with thousands of followers and individuals with very few. In particular, there have been calls for increased security and the introduction of two-factor authentication.

Pinterest valued at $2.5 billion after $200 million funding round
As its latest round of funding brought in $200 million, Pinterest has attained a valuation of $2.5 billion. The image-sharing platform has claimed that the money will be invested in product development, international expansion and acquisitions, with CEO Ben Silbermann stating:

Our focus is on helping millions of people discover things they love and get inspiration to go do those things in their life. This investment gives us more resources to help realize that vision.

Social media at the Oscars
The Oscars last night were a hotbed for real-time marketing, following on from a similar showing at the Superbowl a few weeks ago. As stars walked down the red carpet, one actress was particularly popular on Twitter; for a time, #JessicaChastain was the second highest trending topic after #Oscars2013. Marketers took advantage of this, with Samsung, American Express, Royal Carribbean, Michaels Stores, Dell and Sprint amongst the many brands who purchased promoted tweets for the topics surrounding said actress. However, it is likely that, rather than being true examples of real-time purchasing, these tweets were purchased beforehand, based on forethought into the types of topics likely to trend. Oreo, heroes of RTM at the Superbowl, attempted a similar tactic again, this time posting four tweets related to relevant films, including one about the night’s fashion with a reference to zombie show ‘The Walking Dead’:

They also used the motion capabilities of twitpics, as can be seen in their James Bond tweet. Interestingly, none of these tweets received quite the same about of interaction as their Superbowl tweet, displaying how real-time marketing depends in large part on being truly reactive, as the blackout tweet was to a greater extent than last night’s.Another brand experimenting during the event was Smart Car, who posted a number of miniature takes on various award winners through Twitter’s Vine app, including the follow for ‘best actor’:

They have since made it clear that they had pre-recorded videos for every possible winner and have been posting the runners up throughout the day.

Dulux’s real-time(ish) marketing at the Brit Awards
With so much focus on real-time marketing at various big American events, UK brands are looking to get in on the act, too. A lot has been made of the below Dulux tweet, in relation to the Damien Hirst designed award statuette. However, whilst it may be an interesting way of producing topical content around paint, not normally known as the most exciting of products, the real-time element has been largely overblown. In fact, the nature of the statue had been known for months before the awards, meaning that this wasn’t really ‘real-time’ at all. A nice update, yes, but not in fact what has been described as an ‘Oreo moment’.

Ford give away 100 cars to bloggers and influencers
In a ‘social remix’ of their famous 2009 ‘Fiesta Movement’ campaign, Ford are giving away 100 of the vehicles to bloggers and online influencers, including celebrities, in exchange for their documenting the experience. The cars will be entirely free for six months, including petrol, parking and insurance in exchange for using content, which will be used by Ford across their social channels, as well as in traditional media, such as print and television.

YSL launch new ‘Radiance’ range with Facebook app
Yves Saint Laurent are celebrating the launch of their new ‘Radiance’ range with a Facebook app, which allows users to manipulate photos as if by using the new products. Users can upload a photo, which they can then alter by ‘glow’ and ‘vitality’, then share. Users can also download a voucher for a two-week free trial of any two products from the range.

Bulmers and We Are Social launch new flavours through social
Here at We Are Social, we’ve recently produced a campaign to launch two new flavours of Bulmers cider: Bold Black Cherry and Pressed Red Grape. The ‘try it first’ Facebook app will allow fans to enter for the chance to be one of the lucky few who get to try the flavour before everyone else. Key Twitter influencers have also been approached to be amongst the initial group.

Fulham Football Club launch on Foursquare
English Premier League club Fulham has launched on Foursquare, providing special offers, as well as a badge, to fans who like the club and check in at matches. Integration with apparel is significant, with discounts available at the store for those who check in, as well as a t-shirt on sale including the club’s Foursquare badge, which in turn makes wearers eligible for further discounts. The app also includes game-day specials at local pubs and recommendations for spots near stadia based on Foursquare Explore.

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