Here are all of the posts tagged ‘India’.
It’s been another year of bumper growth for all things digital in India, with the latest in We Are Social’s series of studies into Digital, Social & Mobile usage around the world revealing that over a quarter of the world’s second largest nation now uses the internet on a regular basis:
Here are the key data headlines:
- Internet Users: 350 million, up 44% since our last report in July 2014
- Social Media Users: 134 million, up 26% in the past year
- Unique Mobile Users: 590 million – a penetration rate of 46%
- Mobile Internet Users: 159 million – 45% of all internet users
- Mobile Social Media Users: 97 million, up 5% since July 2014
You can read the full report in the SlideShare embed above (and download it here), but India’s internet story isn’t just about the data, so read on for our analysis of what these numbers mean in context.
YouTube Launches Creator Space in Mumbai, India
With creator studios in Los Angeles, London, New York, Tokyo, Sao Paulo and Berlin, YouTube has chosen Mumbai for its next Creator Space. This comes as no surprise as web video has been rising rapidly in popularity in India, with major creators All India Bakhod, and The Viral Fever at 1.3million and 1.1million subscribers respectively.
Naver, parent-company of LINE, launches Periscope-styled real-time live-streaming app, V, for celebrities
There is an increasing popularity of mobile live-streaming like Twitter-owned Periscope, with ten years of content watched on a daily basis. Popular messaging app LINE‘s parent company Naver has launched a social celebrity live-streaming app V.
V allows you to watch the comings and goings of your favourite celebrities, leaving comments on their past streams as well as “heart” them to let fellow fans know how you feel. A Chemi-beat (short for Chemistry Beat) also allows you to track the level of interaction you have with your favourite celebrity, this will be influenced by the time spent watching videos and live-streams. The app has been downloaded 160,000 times 24 hours after release.
Goodbye collage makers, hello real-time selfies
India incorporated startup, Myndbee, had one purpose when they created Picpal– that is to bring people together in one photo despite being far away from each other. With Picpal, users now only need one app to do what they otherwise would do on separate apps, i.e. a messaging app to invite friends and share photos, a camera app for taking selfies and a collage maker app.
Momo launches the Shouhu Initiative
In a new initiative, Chinese dating app Momo aims to tackle a problem that has long been plaguing China– the issue of missing children. For the Shouhu Initiative, Momo partnered with a local charity to leverage on its users to share information that will help locate the children in the crucial 72 hour period.
The app is as irreverent as it sounds. It’s been described as “Instagram blended with WeChat and Line stickers”, and it’s just launched in China.
Users of “Fork” get to edit photos with all sorts of outrageous, anarchic stickers to desired comic effect. It’s weird, rebellious, quirky, and of course like any good social media tool, you get to share these photos with your friends. Score.
India will have 500 million Internet users by 2017: new report
IAMAI-KPMG estimates a total of 500 million Internet users in India by 2017, up from 350 million currently. They’re attributing the jump to cheaper smartphones and more 2G subscriptions boosting Internet usage rates in the country.
Interestingly, even though India has the second highest number of Internet users in the world (after China), online penetration rate is still at 19 per cent.
Twitter removes background wallpaper from users home pages
No official reason was given for this.
Some are suggesting that this was done so Twitter would have more control of their ad display experience. For instance, if a company wanted to do a full homepage advert on Twitter, it would be able to do so now. Twitter backgrounds are currently completely blank, with “a very slight hint of blue”.
The name says it all. Facebook has launched a “Lite” version of its social networking service, targeting users in emerging markets where user growth is expected to expand at a rapid pace. According to reports, India is set to be the largest Facebook user base in the world by 2017, so this is hardly a surprising move from Facebook, really.
In sum, Facebook Lite is a stripped-down version of the regular app while retaining all the original functions of the service. It is less than 500 KB in size, and works well on 2G, 3G and 4G networks.
Local communication apps, text are preferred modes of mobile communication in Japan, South Korea
That’s according to a report by Ericsson Consumer Lab, which surveyed 100,000 individuals in Japan, South Korea, India, UK and the US. The findings reveal some interesting insights. For instance in India, users spend nearly half of their time on smartphones on communication apps. In markets like Japan and South Korea, local communication apps are more popularly used as compared to those surveyed in the UK and US markets. Japanese and South Koreans also prefer text over voice calls. According to Ericsson, 1 in 4 Japanese smartphone users do not make traditional voice calls anymore.
Taiwanese chat messaging app Pal+ secure $1.3m in funds
Taiwan chat messaging app, Pal+ has received all of $1.3 million in fresh funds to expand its growing venture. The funds came from Asiasoft, a listed game publisher in Thailand.
Pal+ is a forum-based app which invites individuals with common interests to participate in online discussions. Users get to share and discuss a wide range of topics from entertainment to animation and games, and share them with friends instantly.