Here are all of the posts tagged ‘India’.
Line’s $194 million revenue, twice that of the previous quarter
According to report from TechInAsia, one of fastest growing messaging app Line recorded $194 million revenue for Q3 2013. This is a 48 percent increase from the previous quarter. The significant growth in revenue seems largely attributed by gaming which accounts for 60 percent of its’ revenue, followed by stickers which saw a 20 percent sales. Its’ gaming driven revenue model follows through its’ counterpart KakaoTalk which dominates the top 10 of Google Play’s chart in South Korea. With 280 million registered users worldwide, Line is expanding its ground beyond Japan and Taiwan and seeing growth in India, targeting to reach 20 million users by the end of the year. In addition, Turkey, Italy, and Latin America are becoming its’ new markets for expansion. In the competitive world of messaging apps, will Line continue to grow and maintain high profitability or will other chat apps come up with compelling offerings and convert Line’s users?
WhatsApp leads the chat app competition in India with 25 million MAU
According to report from Medianama, one of leading messaging apps WhatsApp reached 25 million monthly active users in India. This marks 25 percent increase as compared to three months ago. Although many other chat apps like Line try to garner share in the market with heavy advertising push, their number of registered users are not even close with WhatsApp’s number of monthly active users. It proves not only that WhatsApp is far ahead in the competition but the first-to-market advantage is not easy to break. However, it’s too early to conclude that WhatsApp will be the dominant force for chat apps given that smartphone adoption rates is still growing in the market.
Twitter, a critical communication tool for the devastating Typhoon Yolanda
Since Typhoon Yolanda hit Philippines on Friday, November 8, thousands of people have lost contact with their family. In a situation where communication lines are broke down, internet is playing a significant role in helping people connect, share information and collect aid. Google provides a crisis response map for people to find information on evacuation centers and hospitals nearby affected areas as well as a person finder to locate lost ones. As it did for other disasters, Twitter is also playing a part for individual and organization to share information and call for helps. For example, Philippines government’s Twitter account @GovPH, has been actively tweeting to recruit volunteers. Moreover, #YolandaPH hashtag has been widely used to share information. People are also using #RescuePH to call for helps for themselves and their family.
— Official Gazette PH (@govph) November 11, 2013
YouTube outdoes Facebook as favourite site for teens
It’s not just messenger apps that are eating into the social habits of teens. A survey of over 4,000 teenagers aged 12-15 found that 50% of them called YouTube their favourite site, followed by 45.2% for Facebook. The story is different for those in their twenties, though: Facebook came top with 55%, followed by Amazon with 37.5%.
More Facebook likes may not increase fan sentiment
A fictional brand called Ashwood Furnishings may have provided some insight into consumer behaviour. A Facebook page was set up for the brand for the purpose of a study, which examined how viewers of the page felt about the brand, based solely on the number of likes. As fan figures increased from zero (low) to 2,000 (medium), page viewers felt more positive about the brand; however, this trailed off as the page approached a high figure (10,000+).
New Facebook ‘like’ and ‘share’ buttons
Facebook has updated its ‘like’ and ‘share’ buttons. Look, look at them:
Good, now you’ve seen them. You’ll see them even more over the coming weeks, as they start getting rolled out gradually.
Facebook testing star ratings for pages
Facebook is testing a star rating (out of five) for pages, which will allow users to rate their favourite (or least favourite) businesses and thus produce a more accurate rating system than the number of likes. Naturally, this has consequences for both users and brands – for whom it isn’t yet clear if the system will be optional or mandatory.
Instagram is the fastest growing social network among marketers
Instagram’s uptake among marketers of the world’s 100 largest brands has rendered it the fastest growing social network amongst said group. Accounts are now held by 71% and active accounts by 65%, compared with 42% in the same quarter in 2012. Growth is also shown in the number of pages posting 1+ photo per week and those reaching the milestones of 10,000, 20,000 and 100,000 fans.
Instagram CEO says 5% of ad views lead to likes
Kevin Systrom, CEO of Instagram, has claimed that over 5% of ad views on the network lead to likes:
Over 5 per cent of the impression led to likes on these ads that we’ve run. That’s pretty tremendous considering most of the ads we see on the internet we ignore.
If the figures are true, his opinion is probably correct. However, figures from a Michael Kors post, the first ever advertised on Instagram, suggest that he may not be: according to analytics company Nitrogram, the update reached 6.15 million people and received over 218,000 likes – a like percentage of 3.57%.
Twitter’s redesign may have increased engagement
Twitter’s more visual redesign looks to have increased engagement across the network, according to some key sources. Klout’s head of marketing, Jon Dick, has said that:
Looking at some of our high-level volume numbers, we’ve seen as much as a 10% increase in engagement among Twitter users.
This is backed up by the founder of Twitter tracking service Favstar.fm, Tim Haines, who says:
It looks like favs and RTs have jumped 10–15%-ish amongst my users.
It’s worth noting that these are, of course, very early figures and not necessarily illustrative of long-term change.
Google link YouTube comments to G+
Google has linked YouTube comments to Google+, in a move that has caused controversy among users of the network. The new comments allow certain social aspects, such as mentioning your G+ contacts in a YouTube comment and are explained further in the following video.
However, many people were hugely unhappy with the changes – not least YouTube co-founder Jawed Karim, who posted the below, his first update for eight years. Eek.
Google+ introduces ‘restricted communities’
Google+ has announced the launch of ‘restricted communities’, a feature that prevents users who are not members of a given organisation from joining. The system is aimed at allowing businesses to create private or invite-only communities, as an extra layer of security.
Twitter expands its reach in India by partnering with Airtel
With no extra charge, subscribers of Airtel Digital TV in India can soon start tweeting whilst enjoying their favorite TV show or viewing tweets related to it. The tie-ins of Twitter and TV providers around the world has been making headlines for quite some time, which is often referred to as an indication of the emerging second-screen phenomenon. With an user base of 15 Million people, the invasion of Twitter into the digital TV platform in India seems inevitable. In fact, it’s a win-win situation for both parties as Twitter can enrich its revenue stream through TV ad placement whilst Airtel can benefit from the promotion of its additional internet services. How are the Airtel subscribers taking this? Well, we would be keen to hear your thoughts on this.
2 in 3 e-shoppers in India are influenced by social media
In a consumer survey conducted by Frost & Sullivan recently, it’s revealed that over 67% of Indian online shoppers refer to social media before making their purchase. Moreover, 40% of web users aged 18 -35 who took part in the study admitted that they once acquired items after seeing them in a social networking site. In essence, the widespread adoption of smartphone and feature phones has significantly transformed the decision path of Indian consumers by allowing them to get online and stay connected more easily. Companies who embark on this journey and make social media work to their advantage are definitely reaping the benefits.
Line’s stickers turned into dramatic mini-soap operas in Taiwan
Last month, we wrote about how Line tried to compete with WeChat by offering the fun series of Wandoujia stickers in China. Perhaps it is hard to beat the giant that WeChat has grown to become, but the Japanese chat app’s popularity is hinted everywhere in Taiwan: on billboards, in subways, at night markets. Interestingly, Taiwanese fans have gone the extra mile to demonstrate their addiction to the cute stickers by creating funny mini-soap operas out of them. If you’re a huge fan of these animated characters who can read Chinese, check them out!
91 Million social media users in India by end of 2013
It’s estimated by IAMAI, the Internet & Mobile Association of India that the number of social media users in the country will touch the 91M hallmark by the end of this year, reflecting a growth rate of 17% from June. Facebook which enables users to stay in touch with friends, publish content, as well as search for contacts would remain as the most popular platform with a penetration rate of 96%. The promising outlook for social media can be attributed to the influx of affordable smartphones as well as mobile data plans in India. Interestingly, “non-working women” is predicted to be the next segment to be swept along by the social media stomp.
Berocca to make cool easy in Singapore
Berocca is looking to make it easier to be cool for teenagers in Singapore, by creating a desktop widget that compiles interesting content from around the web. Users can then be the first to share this on their own social presences, hopefully upping their own status.
The growth of mobile use for UK internet and shopping
The UK is becoming increasingly mobile as a market, after a study last week predicted that 57% of the country’s internet users will get online via a mobile in 2013, compared with 40% in 2012 and 20% in 2011.
Once online, m-commerce is key for segments of the UK mobile community. 10% of UK consumers use a smartphone as their main shopping method, while 22% make purchases on their phone. This makes Britain the European market leader, with 15% of Germans making mobile purchases, followed by 8% in the Netherlands and 4% in France.
Social referrals growing across the board
Shareaholic released its social media traffic report last week, with positive news for many social networks. Pinterest remains a surprisingly important source of traffic, second only to Facebook. The top three networks, Facebook, Pinterest and Twitter, increased their referrals by 55.81%, 66.52% and 54.12% respectively and now together account for 15.22% of all traffic to Shareaholic’s publishers. YouTube and LinkedIn also increased their share (by 52.86% and 34.51%), while Google+ remains a relatively unimportant source with a cumulative 0.04% figure.
47% of US advertisers to up social spend
A spring survey of US advertisers found that there are set to be increases in a large number of social budgets.
Facebook ads performing well
Facebook ads are up on all key performance indicators, according to global analysis of 85bn ad impressions. From Q2 to Q3 2013, click volume increased by 14.4%, conversion rate went up 2.36 times, revenue up 2.16 times and return on investment up 3.04 times.
Facebook allows retargeting through newsfeed ads
Facebook has released a new method of ad targeting, which allows advertisers to directly retarget people who have visited their site or app through native ad formats in the newsfeed. This means that retargeting can now take place not just on desktop but also mobile, where ads appear only in the newsfeed and not via the page sidebar – it’s the first time that such a system has been in place for mobile devices.
FBX adds Google, offers very cheap impressions
Facebook has added Google’s DoubleClick Bid Manager to its ad exchange, FBX, which allows real time bidding and traditional display ad retargeting. This could well be big news, considering the huge number of advertisers using the system.
In other news, it has become apparent that ads can bought very cheaply through FBX. In fact, 50% of impressions cost less than or equal to US $0.50, as shown in the below graph.
Twitter ups US revenue, but slows on growth and may close #Music
Twitter has announced an increase in its US revenue, leaving it likely to hit $500mn for the year. The first nine months have seen revenue of $422.2mn, up 106% year on year – suggesting strong figures ahead of the platform’s mooted IPO. However, it’s not all good news for the platform, as its growth has slowed to 6.13% in Q3 2013, down from 10.6% for the same period in 2012, as shown in the below graph. It’s also planning to close its mobile #Music app after just six months, with its market share dropping month on month.
Twitter introduces scheduled tweets
Twitter is looking to emulate Facebook by introducing the ability to schedule updates. Previously, Twitter users could schedule tweets by using a client such as Hootsuite or Buddy Media, but the ability is now on offer to users of Twitter’s Ad products directly through the native platform, and applies to both promoted and organic tweets. For more details, see our blog post on the subject.
Receive Twitter DMs from any user
Another Twitter update, this time to its direct messages. Previously, you could only receive DMs from users you follow, but this has all changed with the ability to receive them from any user. The system could well be useful for brands, who can now receive such messages without having to follow each individual consumer.
Twitter’s new Android app and sketching
Twitter has also released a new app this week, its first for Android tablets. The most interesting development allows users to ‘sketch’ a tweet using their device, then upload it to the network. Announced, naturally, in a tweet, a particularly pleasant response came from Samsung.
— Samsung Mobile US (@SamsungMobileUS) October 10, 2013
It’s not yet clear whether this is to be rolled out across Twitter for other devices, but if so, it would be considered a major change in the platform’s functionality.
The social features of Microsoft’s XBOX One
One of the major releases planned for the next generation of consoles, Microsoft’sXBOX One is set to have a decent number of social features, including community achievements, a Twitter-esque ‘feed’ and the ability to follow professional gamers. More details are included in this video:
Vine-based TV ads by Mountain Dew
Drinks brand Mountain Dew is launching a set of Vine-based TV ads. These will show on NBC Sports and ESPN during Nascar, and can hardly be less interesting than watching cars go round in circles for hours on end.
Tide using Vine for Halloween
Detergent brand Tide has been using Vine this week, too. It is planning seven separate short videos for Halloween, each around a different spooky theme.
— Tide (@tide) October 18, 2013
Jose Cuervo’s #PartyAnimals ‘Howl’ app
Jose Cuervo has launched a ‘Howl’ app under its #PartyAnimals theme, which uses SMS technology to allow users to create a ‘pack’ of friends. When on a night out, users can then ‘howl’ to their entire ‘pack’, or ‘text’ all their ‘mates’. It sounds good to say ‘howl’ and ‘pack’ though, so go Jose Cuervo.
We Are Social create #MoetMoment
We Are Social has created a global social campaign for Moët & Chandon, under the hashtag #MoetMoment. Users upload images or memories of moments that they deem worthy of a bottle of the champagne to Instagram, Twitter or Tumblr using the hashtag, with the best each week receiving a golden Magnum of Moët Impérial.
ASOS send discount codes on Snapchat
Online fashion retailer ASOS used Snapchat to send customers 10 different discount codes, each of which disappeared after 10 seconds, requiring users to either screengrab or write them down quickly. They also tweeted the following to push people to the promotion:
Er, hello @Snapchat! Yeah, we’re totally on there… and we have some secrets to spill. Get following ‘ASOSFashion’
— ASOS (@ASOS) July 3, 2013
C&A Brazil promote partnership with Instagram campaign
C&A Brazil is launching an Instagram campaign to celebrate its partnership with Roberto Cavalli. Based on the idea of ‘Cavalli rules’, fans are asked to post a photo to the C&A account with the hashtag #loucasporcavalli (#prayforcavalli) explaining how they interpret said rules. The best will be selected to win an invitation for the Cavalli collection’s pre-sale event, a book about Cavalli and a C&A gift card.
Carphone Warehouse’s #OnceInABlueMoon
UK mobile phone retailer Carphone Warehouse is promoting the launch of the new HTC One Vivid Blue with a Twitter campaign called #OnceInABlueMoon. Users are asked to tweet moments in their own lives that fit the hashtag, for the opportunity to win one of the new phones.
Unicef’s #emptyplate campaign for World Food Day
Global charity Unicef created a campaign for World Food Day that aimed to highlight hunger by playing on the tendency for people to post images of their food online. It asked Instagram and Twitter users to instead post an image of an empty plate, hoping that this will raise awareness of those going hungry across the world.
British Gas and the art of the social fail
UK energy company British Gas hiked their prices by 9% last week. Now, this is something that Twitter might just have had something to say about, but the company meant and made it a whole lot worse by offering them a hashtag to use. Offering people the opportunity to #AskBG, they received a number of hugely negative comments, as discussed in our blog post from last week. As if this wasn’t bad enough, they then chose to promote Facebook updates just as the conversation was dying down, highlighting themselves to a whole new audience and bringing on fresh criticism. Like many of their customers may be driven to this winter, all they ended up doing was feeding a dying fire.
In India Chat apps are up and SMS is down
With the growing popularity of online messaging apps, mobile users in India are becoming less dependent on SMS. According to Nielsen, Indians now only send average two SMS per day. It’s a big drop as compared to nine SMS sent per day in mid 2011. Whereas average time spent on chat apps like Nimbuzz, Viber and Whatsapp show an uprising trend. The average time spent increased by 4 times over the past 2 years. The popularity of chat apps will only be stronger with the fast growing number of smartphone users in India. Is this the death of SMS?
Vietnam Facebook users doubled over the past year to over 22 million
It’s been four years since Vietnam started restricting Facebook but most users are still able to access Facebook quite easily via DNS tweaks or using HotSpotShield. Thanks to the relatively casual block, Vietnam has now over 22 million users on Facebook . With 71% penetration of the total internet population, it’s the nation’s top social media overtaking Zing which has been dominating the social networks sphere in Vietnam for a last few years. The current Facebook number is more than double as compared to last year’s 8.5 million. This makes Vietnam the fastest growing Facebook country in the world. Global brands are definitely eyeing the Vietnamese Facebook market.
Mogujie to attract merchants from Taobao with the new open platform
China’s Pinterest like service Mogujie has launched an open platform for e-sellers with an attempt to attract merchants from Taobao marketplace. As a shopping oriented social platform targeting young females that are passionate about fashion and online shopping, Mogujie has strengthened integration with e-commerce sites like Taobao while still remaining true to its roots. Through the new open platform, it expects to have a fully fledged store on the site supporting both consumer-to-consumer and brand-based stores. It also allows integration between Mogujie store and a merchant’s Taobao shop. Will Mogujie’s venture into e-commerce impact on how giants like Taobao shape its way to service their consumers?
Facebook adds four times the purchase intent of TV alone
Confectionery giant Mondelez has discovered with its Creme Egg Facebook activity that the social network adds four times the purchase intent of marketing than through TV alone. As an FMCG brand that requires high reach within specific sectors, they used targeted advertising on posts to ensure that their campaign reached 15 million people in total, with 6 million of those from mobile. Via Facebook, they received 18% brand consideration and 21% unique reach beyond TV.
Marketers planning to increase social spending
A survey by Advertiser Perceptions has discovered that over half of the marketers they surveyed were planning to increase their digital budget, well above traditional channels. Social media came in at number one, with 47% planning to increase and just 7% to decrease, followed by video with 40% and 9% in those two categories.
Facebook changing News feed targeting
Facebook has announced that it will be making changes to how news feed advertising is targeted. Their announcement places its emphasis on the increased attention to consumer feedback, including when ads are hidden; this will manifest itself for marketers such that, when users hide posts about electronics, they receive less content about that subject.
Facebook allows edits to shared posts
Facebook is now allowing users to edit posts once they have shared them, much like the functionality already available for comments. Fears surrounding the possibility that users could ‘bait and switch’ each other (editing the content of a message to alter the sense of another’s reply) have been abated by the success of the comments system. Share editing is currently available on Android and web, with plans to expand to iOS imminently.
Autofill with Facebook for m-commerce
Facebook is set to launch an m-commerce service that allows users to ‘autofill’ their information from their Facebook profile when making transactions on their mobile, starting with partners Paypal, Strype and Braintree. Deb Liu, payments product manager at Facebook, said of the system:
Mobile is where the conversion gap is, where our customers are going in the future. It’s really important to make this an amazing mobile product. That said, we don’t rule out ever doing this on desktop some day.
Introducing Twitter alerts
Twitter is attempting to expand on the fact that it is a key source of news during times of crisis, by introducing a functionality called ‘Twitter alerts’. The feature will allow users to sign up for alerts from a particular account (so far including NGOs, law enforcement agencies and the like) so that, whenever that page labels something as an ‘alert’, the user in question receives a notifying SMS. The network highlights the way in which these should be used in a separate blog post, listing some instances that it might be appropriate, such as in a natural disaster or evacuation alert, taking inspiration from the ways in which the network has been used during these events in the past. One of the examples given for a potential alert is the FEMA tweet below:
#Isaac tip: Phone lines may be congested after a storm, so update your social networks or text family/friends to say you’re OK.
— FEMA (@fema) August 27, 2012
Twitter and the NFL to sell video ads together
Twitter has recently attained a string of partners in the search for high-quality video content for selling advertising, and their latest acquisition may be the biggest yet: the NFL. As fans are so keen for available video content, the fact that a number of promoted tweets will be run each day by the NFL, mentioning sponsors and containing video content with pre-roll ads, means the deal could prove lucrative for all involved.McDonalds has been announced alongside Verizon as one of the brands involved.
Google includes hashtags in search
Google has created a feature that will allow users to search hashtags within the main Google search engine and receive relevant Google+ content by doing so. Provided a post is public, it will appear in searches for any hashtag included, with a scrollable bar to look through results. Rival networks will have their hashtags appear too, though this will be at the bottom of a separate page, with G+ given priority.
YouTube comments are changing
YouTube comments are changing to appear more like their equivalents on Google+. Previously, comments have been ordered chronologically, which made it difficult to see the most engaging or relevant content, including the likes of comments by the video’s original creator. Now, an algorithm will rank comments in terms of their relevance, similar to how the system works on G+, and comments will tie into users Google+ profiles.
Pinterest updates article pins
Pinterest has updated its pins for articles, citing the fact that over 5 million articles are pinned on the site each day. Now, the pins will include more information, including the heading, author, description and link, plus there is a new ‘reading list board’, allowing users to save content to read at a later time or date.
Netflix making Twitter safe with Spoiler Foiler app
Netflix has produced Spoiler Foiler, an app that allows fans to block certain key words from appearing in their feed, preventing them from ruining the last season of Breaking Bad. For those wondering, the remainder of this week’s mash up is completely spoiler-free.
Heineken let football fans ‘share the sofa’
Walter White was dead all along. Not really! Anyway, Heineken has launched a ‘share the sofa’ Twitter campaign, in which European football fans can talk to ex-professionals throughout games using the hashtag #ShareTheSofa. The season-long campaign, which launched with one-time Dutch footballer Ruud Gullit, looks to play on the link between watching football and drinking beer.
— Ruud Gullit (@GullitR) September 18, 2013
Hooters celebrates 30th birthday with Instagram bash
Hooters is celebrating its 30th birthday by inviting 300,000 ex-waitresses to restaurants, and asking them to post Instagram photos with the hashtag #stepintoawesome. Given the, ahem, visual nature of the restaurant, the chosen network does seem to make sense.
Co-operative electrical asks fans to #FightThePrice
Co-operative electrical has created a Twitter campaign called #FightThePrice, which bases discounts depending on the number of users that tweet about certain products. Potential customers can view the available products on the ‘Fight The Price’ website, then tweet to attempt to increase the discounts, which will be revealed on the final Friday of the campaign.
New ‘Kids Only’ Social Network in India
Worldoo is a new social network that is designed for kids. It also aims to be a learning centre for them, by providing content from partners such as National Geographic and ZeeQ. To sign up, kids need to go through a verification check and prove that they have parental consent via email. Kids will have their own digital homes to take care of in Farmville fashion, play games, watch videos and chat with friends. In the last 2.5 months alone, there were over 18,000 signups with plans to go mobile in the near future.
Sina’s WeMeet to compete with WeChat
Despite being around since April, Sina has officially launched its latest mobile messaging app, WeMeet, just recently. WeMeet links up to Weibo so users can conveniently import contacts, and also enjoy Snapchat-style self-destructing messages among others. However, WeMeet may just be late to the game – China Telecom’s Yinxin was just launched a week ahead before WeMeet’s, and WeChat has begun to strike partnerships with operators. Sina hence has a heavy task ahead of them to make WeMeet a serious rival to its fellow competitors.
Line’s stickers prove to be profitable
Line recently announced they make over $10 million (1 billion yen) per month selling stickers, with the figure continuing to increase each month. Aside from stickers, they also make money from other-in-app purchases (particularly game apps) and by charging for corporate messaging accounts. In fact, this has led them to a record revenue of $132 million in Q2 2013!
Facebook reaches value of $100bn
Facebook last week reached an overall value of over $100bn, as fears about its ability to sell ads for mobile devices are beginning to disappear. Shares, which were trading at $17.73 back in September, have increased in value by 55% this year, at one point last week reaching $41.94, the highest since Facebook’s initial $16bn IPO. The network is now approaching the $45-per-share mark, an all-time high that matches a record it set at the time of its trading debut.
31% of the top 100 brands are on Tumblr
Out of Interbrand’s top 100 global brands, 31 have a presence on Tumblr, according to research by Simply Measured published last week. This leaves the network well behind the likes of Facebook (98%) and Twitter (97%), as well as Google+ (75%) and Pinterest (74%). From the below graph, you can see the change in brand presences between May and August of this year; ultimately, there has been very little difference on every network tested, the maximum difference being Pinterest’s dip of 3%.
Facebook introduces shared photo albums
Facebook has introduced a new feature, designed to make photos more collaborative:shared albums. Now, when a user creates a photo album, they can add up to fifty ‘contributors’, who can in turn add up to 200 photos each. Privacy settings are fairly straightforward for these, too, with only three possible settings: public, friends of contributors or contributors only. As yet, the feature is only available on desktop, but there are plans to extend it, posssibly allowing mobile functionality or an increase in the number of pictures that can be uploaded.
Facebook release embedded posts to everybody
In an act of generosity of which Robin Hood himself would be proud, Facebook hasrolled out its embedded post feature to all and sundry. Tested last month with CNN, Huffington Post, Bleacher Report, PEOPLE and Mashable, it’s now possible for anyone to embed posts.
Facebook to shift ‘Gifts’ offering to cards and digital
Facebook is planning to shift its ‘Gifts’ feature, removing physical offerings andconcentrating on digital gifts/gift cards. The network claims that 80% of gifts are already of such a type, anyway, and this all forms part of a larger plan, according to Lee Linden, who supervises the feature:
We’re really making the decision based on user feedback. The physical stuff is interesting for sure, but our goal is to build stuff that’s really great for the majority of people who are using it. Physical gifts do require more work to maintain, and if fewer than 20 percent of users are taking advantage of it — the purpose of this redesign is to double down on what people want.
Updates to images for Facebook pages
Facebook has announced three changes to images for page admins in the last week, starting with a partnership with stock image site Shutterstock. This means that millions of Shutterstock’s images, which normally come at a price, will be available free-of-charge for use in Facebook ads. Secondly, page admins can take these images, or others, and simultaneously create multiple adverts using different images, through a new image uploader. Finally, the iOS and Android Facebook apps have been updated to allow the posting of multiple photos in a single update, as shown below.
Twitter announces ‘related headlines’
Twitter has announced a feature called ‘related headlines’, meaning that a tweet will link to news stories in which it was embedded. From a tweet’s permalink page, users will now be able to see headlines from the stories that embedded the tweet, in the hope that these will help provide better context around what exactly it means.
Vine hits forty million users
Twitter-owned Vine has hit 40 million users, way up from the 13 million it had in early June. However, they are currently refusing to announce active user figures, making it very difficult to tell how much the service is actually being used.
Twitter team up with USTA and Heineken
In promotion of this week’s US Open tennis tournament, the United States Tennis Association (USTA) has teamed up with Twitter and Heineken to produce a set of promotional videos. Heineken will feature in a pre-roll for every video, posted through Twitter’s Amplify platform, and in a banner ad on every video. The move sees a further way in which Twitter is trying to ramp up its video connections, after partnering with major broadcasters and sports channels.
Instagram video in sports journalism
Tom Dienhart, a journalist for the Big Ten Network, has been posting videos to his Instagram page, as part of his reporting on American football. It’s an interesting idea for a sports journalist and it will be interesting to see if it gets picked up more widely.
Red Bull releases second-ever Instagram video
Two months after launching its Instagram account, Red Bull has launched only its second video – an extreme sports clip of base jumper Valery Rozov. It’s the first video since a launch post two months ago and, within a matter of hours, had received 23,000 likes and over 300 comments.
Airbnb set to make first full-length film purely from Vine
Last week, Airbnb announced plans to create a full-length film made up purely of fans’ Vine videos. The work will be made up of clips sent in by their Twitter followers, who will receive instructions from the brand on what to film.
— Airbnb (@Airbnb) August 21, 2013
John Lewis launch #WhatMattersMost film competition on Vine
In line with their recent animated TV ad, UK department store John Lewis has launched a Vine competition for budding filmmakers to create a six-second film on Vine, inspired by the stop-motion style in the advert. Entries can be uploaded via the website and tracked on Twitter using #WhatMattersMost.
Asda posting social media fan messages on in-store packaging
In an attempt to make its food range more “emotional”, UK supermarket Asda will start to include Facebook and Twitter posts from customers on the packaging for its ‘Chosen By You’ range. They have invited customers to contribute their thoughts using the hashtag #ChosenByMe; these will then be curated on the brand’s website and a select few chosen to be included on in-store packaging.
Paddy Power celebrates 1 million Facebook with bet from space
Paddy Power, the UK betting company with the largest social media presence in the industry, has launched a competition to celebrate reaching 1 million fans on Facebook. After fans have entered, a computer attached to a balloon will be raised up to 100,000 feet, at which point it will place an accumulator on the weekend’s British Premier League matches on behalf of one lucky winner. If the bet comes in, it could be worth up to £1 million.
Audi launches 3d microsite from user-generated content
Audi is launching a 3d microsite made up of user-generated content from its social media communities. Fans across Facebook, Twitter, Google + and Instagram who share a reason that they love the brand, using the hashtag #onemillionreasons, will be included as a spherical particle in the microsite as part of a model of the Audi R8. Fans that contribute to the model will also be given the opportunity to win an Audi R8 driving experience.
Dacia reveal a campaign around football conversations
For three weeks, car manufacturer Dacia will run a campaign tweeting about the transfer window for top flight English football, plus using the hashtag #youdothemaths to promote the low cost of the car. Based on the ‘value for money’ connection, the move looks to attract as many football fans as possible to show an interest the brand’s products.
Burrito Martinez deletes 92,000 Twitter followers for Nike campaign
Burrito Martinez, superstar for Argentinian football club Boca Juniors, has deleted all 92,000 of his Twitter followers and starting again from scratch. The idea is that he must regain each follower, playing each game as if it were his first. The stunt, a part of Nike’s ‘Baptism’ campaign, seems to be paying off – he has already regained over 40,000 followers.
8Hotels offers free rooms to Instagram influencers
Australian hotel operator, 8Hotels has recently opened its eighth hotel in Sydney, named ‘The 1888 Hotel’. As 1888 is also the year that camera company Kodak launched, the hotel has chosen a photographic theme for the interior design. Its design features include Instagram images taken by guests – any guest with more than 10,000 followers can stay for free. Each month, the hotel will also offer a monthly competition to win a free night for the best Instagram picture.
Maaii is challenging WeChat, line and Viber in Southeast Asia
The rapid increase in number of chat app users in Southeast Asia has seen many chat app providers wanting to be a part of the competition. Maaii, a Hong Kong-based mobile chat app, is one such upcoming competitor in Southeast Asia. Similar to Wechat, Line, Viber and Skype, Maaii allows users to make free or low cost phone calls, chat with friends, create group chats, share news and send voice messages. The app was launched in Thailand in July. Chris Lewis, VP of operations at Maaii, has ambitions of expanding the app to more markets in Southeast Asia. According to TechinAsia, the app became the number one overall free app on iTunes Thailand, receiving 500,000 downloads within 24 hours. The app has seen over 1,500% growth in usage for both IM and voice calls in Thailand since July. Compared to other chat apps, Maaii has also quite impressive performance in Taiwan, Malaysia, Singapore and other countries, as Maaii has ranked number one on the iOS app stores. Will Maaii be a challenge towards chat app giants like WeChat and Line?
Can WeChat surpass Whatsapp in Singapore?
Since WeChat launched its 5.0 version, users have been actively discussing the new features across all the social media platforms in China. Currently, WeChat already reached 100 million overseas users. This shows that Messi’s endorsement has already brought a powerful impact on WeChat. As Southeast Asia is the core market of WeChat’s global expansion, Singapore is a crucial market for the company. With aggressive promotions of WeChat in Singapore, the app surpassed Line to become the second popular mobile chat app in the market. However, Whatsapp has remained the number one social networking app on iTunes Singapore as many Singaporeans still prefer to use Whatsapp rather than WeChat. According to Tencent’s Q2 2013 financial report, WeChat now had nearly 236 million monthly active users.
Facebook has 82 million active users in India
As reported by TechinAsia, with the expansion of Facebook in Asia Pacific, the platform now has 82 million active users in India, 6.6% of the country’s population. Among the impressive number of Indian Facebook users, 62 million of them access Facebook via mobile devices. Since India has surpassed Indonesia in number of Facebook users, it is now the second largest market after US for Facebook. According to Facebook’s Q2 2013 report, Facebook has a total of 339 million monthly active users in Asia. Furthermore, around 219 million monthly active users access Facebook solely on mobile. This will definitely be another new challenge for Facebook and Facebook Messenger to compete with the chat app giants in Asia.
Facebook launches active user metrics amongst impressive June figures
Facebook has released various active user figures from June in the last week, starting with an announcement that the network now receives 101 million daily mobile users in the US, or 142 million throughout the entire month, compared with respective figures of 128 million total DAUs and 179 million total MAUs. UK figures display 33 million monthly active users and 24 million daily active users, with respective mobile figures of 26 million and 20 million. The announcement of these figures can be considered a sort of advertising push for the platform’s new monthly DAU/MAU metrics, launched for desktop and mobile last week.
Social media the tactic most marketers plan to increase
A survey of marketing professionals conducted by the CMO Council has found that 70% plan to increase their social media activity in the coming year. This is the highest figure of any, followed by mobile with 69% and video with 64%.
How to alienate consumers using social
eMarketer has reported on the best way to alienate consumers using social media, with ‘poor spelling or grammar’ the chief offender. Of the 1,003 people surveyed, 42.5% cited this as a reason, followed by the 24.9% who cited forced salesmanship and the 12.8% who thought posts were too frequent. Responses differed slightly by gender, too, as shown in the below table.
Facebook testing PayPal competitor
Facebook is trialling a system that allows users to make purchases on mobile apps using their Facebook login information, considered to be a direct competitor to PayPalif it goes ahead. The system will be trialled with one partner, a flash sale site called Jack Threads, to start with, though Facebook denies the direct competition angle:
We continue to have a great relationship with PayPal, and this product is simply to test how we can help our app partners provide a simpler commerce experience. This test does not involve moving the payment processing away from an app’s current provider.
However, that’s not the only question Facebook need to answer. With issues in the past around privacy, it will be interesting to see if users are willing to hand over financial details to the network.
Facebook mobile pages add restaurant and TV features
Facebook has added a couple of features to its mobile pages by partnering with OpenTable and Rovi. The former sees users able to book a table directly through a restaurant’s Facebook page, available across North America for OpenTable customers. The latter adds listings to US primetime TV and movie pages, which will provide information on the time, channel and a short description. The restaurant addition in particular sees Facebook look to take on the likes of Foursquare in the localised social market and it will be interesting to see how the two features perform.
Facebook allow targeting for page-created events
It is now possible for Facebook page admins to target who sees a story in their News Feed about the creation of an event. The feature, which works based on seven categories (Gender, Relationship status, Educational status, Interested in, Age, Location and Language) will look as follows:
Twitter trialling display box of what TV is trending
Twitter is now testing a box with some users that shows what TV shows are trending on the network. Currently available for a limited number of iPhone/iPad users, it’s unclear if the feature will be rolled out further. If so, it can be considered another significant part in Twitter’s strategy to link itself ever closer with TV viewing.
LinkedIn introduces University pages
LinkedIn is looking to gain traction with the younger market by introducing University pages. Students can examine different notable alumni, view the career paths of alumni from different courses and begin networking with potential employers with a similar educational background.
Sina Weibo exceeds 50 million daily active users
China’s answer to Twitter, Sina Weibo, announced that it had 54 million daily active users in June 2013, up 8.3% since March. This represents strong growth for the network, though Sina itself admits a dip in the time spent on Weibo, as a result of competition from Tencent’s WeChat.
WeChat owners Tencent miss profit estimates
Tencent itself has been pushing spending on marketing its WeChat service to such an extent that it missed analyst estimates on profits; year-on-year, its net profit rose 19% from 3.1 to 3.68 billion yuan ($601 million), short of the 3.9 billion-yuan average of six analysts’ estimates. This was in large part due to a big money deal to secure footballer Lionel Messi as a brand ambassador.
Gap taking over Tumblr’s ads for a day
High street fashion retailer Gap will be taking over all of Tumblr’s ad offering for a single day, filling the space with content created by fans. Dubbed ‘Back to Blue’, the campaign will ask fans to create a piece of content about what blue means to them; the four winners will be used as Tumblr ads.
Twitter ad packages for MTV VMAs
Viacom and Twitter are teaming up to sell packages of ads on Twitter to MTV Video Music Award sponsors, during the ceremony itself. The move looks to take advantage of the increase in conversation during the event – think talking points like Kanye West storming Taylor Swift’s acceptance speech – and follows in the footsteps of similar deals Twitter has struck with sports broadcasters, TV networks and publishers from ESPN to the BBC.
Barclaycard US launch #LiketoLove Facebook campaign
Barclaycard US is planning a set of social media activations over the coming months, the first of which comes under the name #LiketoLove. This takes the form of a Facebook campaign, in which fans are asked to post a photo, along with a post explaining what they ‘Like to Love’, for the chance to win a customised daily and weekly prize.
Natwest uses Vine to promote student account
In line with the upcoming academic year, British bank Natwest is using Vine to promote its student account. It is encouraging fans to #beuniproof with a set of hints and tips on saving money. Some examples of the Vines can be seen here.
We Are Social and Jaguar celebrate modern Britain
We Are Social has produced a campaign to celebrate Jaguar’s new F-TYPE, asking people to celebrate what makes modern Britain great with the hashtag #YourTurnBritain. Stretching across Instagram, Facebook, Twitter and Tumblr, the activity takes on multiple strands, including video content from BAFTA award winning director Anthony Wonke, plus a photo submission competition using the aforementioned hashtag. Watch the video below to get a feel for the campaign.
Aer Lingus put Twitter handle on jet
Irish airline Aer Lingus has moved to make flying a more social experience, including its Twitter handle on one of its jets. Part owned by Ryanair, Aer Lingus’s move comes just months after Ryanair owner Michael O’Leary referred to social media users as “halfwits”. Slightly mixed messaging, then.
— Carphone Warehouse (@CPWTweets) August 17, 2013