Here are all of the posts tagged ‘Indonesia’.

We Are Social Asia Tuesday Tune-Up #212

by Melissa Law in News
Tinder makes cultural impact in India
A country with more than 160 million smartphone users, and where 50% of the population is under 25, India has become dating app Tinder’s top market in Asia. This may come as a surprise for many, because India is known to be fairly traditional when it comes to dating and marriage — with arranged marriages still prevalent in the country.

This hasn’t stopped Indian nationals from using the dating app avidly. In fact, Tinder’s country head in India states the otherwise. The app sees “tremendous feedback from users, particularly women, with more than 7.5 million swipes every day and over a million super likes sent every week”. Now that’s social media making a cultural impact!

Is Twitter losing favour among Indonesia’s youth?
Indonesia has always been Twitter’s biggest market, but now reports point to the possibility that rival apps and the passive nature of the platform may be turning the market’s younger users away.

A survey in Indonesia found that teenagers aged 16-24 years old were less likely to use Twitter actively compared to those over 26 years old, because of the service’s association with more serious topics such as news and politics. In contrast, teens tend to turn to social media for entertainment.

Singapore Civil Defence Force entertains fans with its social content
Who says public service messages should always be serious? Singapore’s Civil Defence Force (SCDF) is a testimony that (fire safety) education can be done in an entertaining way, through its timely and relevant social media content.

Here are some of SCDF’s posts, which include jumping on trends like the “Be like Bill” meme and Nikon’s recent social media guffaw:

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Nubbad, SCDF. Nubbad at all.

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We Are Social Asia Tuesday Tune-Up #191

by Tobias Cragg in News

South East Asian haze floods social media
As smoky air drifts across the region, users from Singapore, Indonesia, and Malaysia have vented their frustration on Facebook and Twitter. In Singapore, many closely follow the government’s air monitoring index, the PSI, to note the safety of outdoor activity and whether or not it’s time to don the ubiquitous safety mask. Some Twitter users such as radio personality Joakim Gomez have attempted to find a particulate of humour in the cloud of frustration.

In Indonesia, the hashtag #masihmelawanasap, translated as ‘Still fighting the haze’, expresses a sentiment that effective strategies and solutions to combatting future outbreaks of the heavy smog have yet to be outlined.

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While the debate between those who actually burn the forests and those companies who facilitate the burn are as consistent as the haze itself, a campaign by the World Wildlife Fund, incorporating both online and out-of-home efforts is reminding Singaporean consumers that ‘We Breathe What We Buy’.  A beautiful, if haunting, re-imagination of everyday items as burning forests, hits the point home.

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Some were able to find the lighter side of the pollution and used their digital imagery skills to Photoshop monsters into Singapore’s hazy skyline.

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Instagram rolls out highly anticipated full-funnel ad solution
Instagram, the US’ second largest ad platform behind Facebook, is enabling advertisers to launch ads, implementing Facebook’s ad management technology. Instagram has 300 million active users worldwide, and the advertising capabilities will be available in more than 30 countries. These countries include Hong Kong, Indonesia, India and New Zealand, where brands such as (@intel_indonesia) and Air New Zealand (@airnz) will be the first to test these ads out.

The platform has also introduced ‘Marquee’, which allows advertisers to up their real-time Instagram offering by ‘owning a moment’ – good news for those launching products or involved in live events.

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We Are Social Asia Tuesday Tune-up #190

by Kristie Neo in News

Gaption: A social network that pays for your content
We’ve heard this – time is money. Malaysia-based social network Gaption, knows this well, so much so that they’ve gone a step ahead and spun it around a business idea that gets social media users like you to get paid for just going online.

The money comes from brand advertisers. Gaption uses a tracking system to monitor content that performs well or engages well with audiences online. They then go on to sell these insights to brands, get the brands invest, and re-distribute the profits back to users. How much an online user earns depends on a variety of factors such as online popularity, and how much time he/she spends online.

Since its inception in June, Gaption has garnered 20,000 users and generated US$10,000 in revenue, which it has shared with its users. The company has grand plans ahead. They’re planning to capture 10 to 15 million users with an average of US$900,000 per month over the next two years. Next markets to target include Australia, Singapore and the Philippines.

Japanese messaging service Line unveils Line Launcher App
Line wants you to have more of their cuddly bears, bunnies, duckies and conversation stickies to share with all your friends. And Line fans can’t get enough – the app has received about 4.5 stars on Play Store.
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They’ve unveiled the Line Launcher App that allows users to customise the look of their smartphone based on a range of Line-inspired wallpapers, icons, and widgets, with over 3,000 free options ranging from scenery, nature and animal motifs. Popular Line characters Brown, Cony and Sally are included as well.
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Indonesia’s Yogrt clinches US$3 million in funds, boasts former Acer Indonesia CEO as co-founder
Indonesia-based social networking app Yogrt managed to clinch US$3 million in funding, with just 500,000 registered users and a 10-month track record in Indonesia. Not bad for a start-up at all.
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It’s the first app made by Kongko Digital, a Singapore-based company. One of its co-founders, Jason Lim, was the former CEO of Acer Indonesia who left his post to pursue ambitions to be an entrepreneur.

Yogrt functions a lot like Tinder. It locates active app users based on your location. If you “like” their profiles and they “like” you back, you get the opportunity to chat with them. In addition to that, you also get to challenge users with games and quizzes to get them to like you back.

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We Are Social Asia Tuesday Tuneup #174

by Andy Feng in News

Myanmar’s MySQUAR eyes Aim flotation in a fortnight

MySQUAR, Myanmar’s only social media platform in the local language, is raising about $2.5 million to build a local-language business of messaging applications and online games, and hopes to float on the Alternative Investment Market in a fortnight. Nearly 700,000 Burmese citizens already use its MyChat app, and that could be more than 1m by December if all goes to plan.

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Blood4Life – One of Indonesia’s Longest Running Social Campaigns
In 2009, when her mother fell ill, Valencia Mieke Randa found herself spending a lot of time at the hospital. Randa’s mother desperately needed blood transfusions, and Randa recalls that it could sometimes take up to three days to find a donor.“There are millions of people who wish they could do good, but they don’t know how. At the hospital, they cry for help but don’t know who to turn to.”

That’s when Valencia started using her social media networks to campaign for blood donation and to find voluntary blood donors, who today has more than 80,000 followers on her Twitter account Blood4LifeID.

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We Are Social Asia Midweek Mashup #171

by Tobias Cragg in News
Uber unveiled #UberChopper in Shanghai to grow its profile in China
With the partnership of the aviation company Kaijet, consumers could book a helicopter ride through the Uber app. This is one in a string of Uber’s on-demand stunts to generate buzz around its car service. Between 9 a.m. and 10.30 am on the 25th April, one-click to the UberChopper app enabled users to buy a RMB 2,999 (US$484) four-hour sightseeing flight across the city.
Uber has operated in China since 2013. They now boast a presence in nine Chinese cities. Uber has been effective, too, in partnerships with major players in the market: leveraging Baidu’s search and mobile capabilities, and Alibaba’s e-payment system.

Twitter Self-Serve Ads now available to Indonesia SMBs
Indonesia’s SMBs can now run their own advertising initiatives and campaigns on the platform. Until now, only large companies with a direct working relationship with Twitter could launch campaigns and buy ad products.
Indonesia is the 5th market in the Asia-Pacific region to gain SMB access to ads. The others are Australia, New Zealand, Singapore, and Japan. The move is an important one for both Twitter and Indonesia. The country is one of Twitter’s largest markets worldwide. Small businesses are a key pillar in Indonesia’s economy, with an estimated 50 million in the country.
In the purchase of ad products for SMBs, there is no minimum spend, and billing is by engagement.

Social Media Platforms lend support to Nepal earthquake relief/rescue effort
Facebook has created a message which will appear at the top of users news feeds encouraging them to donate to the International Medical Corps whose emergency response teams are operating in the region’s hardest hit areas. In addition, Facebook’s Safety Check function provides persons in and around affected areas to let friends and loved ones know they are alright through the platform.
Line, the communications app, has released special edition stickers the proceeds of which will go to the Japanese Red Cross relief fund. In the aftermath of Typhoon Haiyan in the Philippines, Line raised nearly half a million USD for victims.

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