Here are all of the posts tagged ‘Indonesia’.
Twitter acquires Indian startup Zipdial
In a move that indicates greater emphasis on emerging markets, Twitter has bought over Zipdial, an Indian startup that allows users to subscribe to brands’ content without having to connect to the Internet. In order to do so, all users have to do is to give a missed call to a specific number belonging to a brand or service, and they will receive updates. This offline component of the service will be beneficial for Twitter to pursue users in emerging markets, where smartphone penetration and mobile data usage are still low.
Major brands in Indonesia find success on social media
While major brands like Coca-Cola have traditionally been focusing efforts on TV to launch products in Indonesia, marketers are increasingly citing issues like saturation and clutter on TV as reasons to look to Facebook first when planning campaigns. With 37 million daily active users and 71 million monthly active users, Indonesia has one of the largest Facebook users in the world.
WeChat is testing ads
WeChat has started testing ads in ‘Moments’, its (rough) equivalent to Facebook’s News Feed. So far, the network has been reluctant to include advertising; with 468.1 million monthly active users, this could be a big business. Sponsored posts will be marked as ‘promoted’.
Transfer money via Twitter
Indian bank, ICICI, has launched a ‘tweet to pay’ function. Users simply need to follow @icicibank and send a DM containing the recipient’s username and amount to be transferred. The recipient doesn’t need to be an ICICI customer either.
Twitter Indonesia to work with brands on content strategy
With over 20 million active users in Indonesia, Twitter’s opening of a sales office in Indonesia is not unexpected. At the recent Startup Asia Jakarta 2014, Rick Mulia shared that the key focus for the Indonesian office is to include more collaborations with local brands and celebrities as part of its content strategy.
China’s version of Instagram bags US$36 million investment
Ever since China’s block on Instagram, many social networks have surfaced as alternatives to Instagram, including Nice. The social network has been gaining traction as a replacement to Instagram and has recently closed a US$36 million investment from Tiger Global Fund and Vy Capital, according to 36kr. Featuring a bilingual interface aimed at a global audience, the app is simple to use and has sharing options to other apps such as Facebook and WeChat.
Samsung’s ChatOn to shut down
Samsung has announced the end of ChatOn with effect from 1 February 2015, with the exception of US. The chat app that is preinstalled on all Samsung smartphones recorded a total of 100 million registered users in September 2013, significantly lesser than other popular chat apps. Samsung explained that this move is also in the efforts of focusing more on “health, mobile commerce and other platforms.”
Instagram valued at US$35 billion
The popular photo-sharing app was recently valued by Citigroup at US$35 billion, topping Twitter which is valued at US$23.3 billion. Instagram’s user growth have also been outpacing Twitter, with more than 300 million active users.
YouTube offers offline playback for India, Indonesia and Philippines
The latest update from YouTube’s Android app allows users in India, Indonesia and Philippines to watch videos offline. The update aims to provide a buffer-free video experience for those without high-speed mobile data access. YouTube videos can be saved to users’ devices and played from an offline mode of the app without an internet connection for up to 48 hours.
Viber launched Viber games
Chat app Viber has rolled out Viber games, which allow users to play games into the app using their Viber ID. The launch lineup includes games similar to ‘Candy Crush Saga’ as well as a bubble shooter game. It seems Viber is trying to replicate the success of its counterparts, Line and WeChat, who have been successful in generating huge revenue from in-app games. It will be interesting to see how Viber’s new strategy will impact the landscape of chat apps.
WhatsApp remains top messaging app in India
For the first time, a billion people in India are going online using their smartphones. Messaging apps like Hike and WeChat have started advertising early to gain the attention of this growing smartphone crowd in India. Hike announced that it reached 35 million registered users in August, at the same time that it received its largest round of funding. Despite the competition, WhatsApp takes the lead in India, with 70 million active users, a 20 million increase in just 6 months.
Path’s potential comeback starts in Indonesia
Despite what seemed to be a crisis for Path last fall, Path is set to make a comeback by growing its social network in Indonesia, a market that make up a fifth of its global user base. With a new office in Indonesia and over US$ 77 million in fundings, Path’s continued success in the market will prove beneficial not just for the company, but for Indonesia as well.
Brands get spooky on social for Halloween
On Friday, everyone wanted a piece of the Halloween fun, and, as always, brands were no exception. Here’s our favourite from Lenovo *wink*.
Line has reached 30 million users in India
Line has been growing rapidly in Asia recently. According to the Japan-based company that runs the popular service, Line has just reached 30 million users in India. This is compared to the 10 million it reached in October of last year. In order to increase its fan base on a ongoing basis, Line has recently partnered with Groupon and Japong, the messaging app is now able to offer deals and discounts to its Indian users. However, Line is still facing strong competition from Whatsapp and Facebook massager in India. According to Whatsapp, it announced that it reached 60 million active users in the nation in August.
Social media celebrates inauguration of president Jokowi
Social media is playing a dominating role in the Indonesia’s election this year. A successful example is that the election campaign of Mr. Widodo, during which the new president leveraged the major impact of social media to garner great support from a network of tech-savvy youth. There are millions of Indonesians who frequently access social media platforms, and so it comes as no surprise that more than one million tweets between Sunday afternoon and Monday were related to the presidential inauguration of Indonesia’s Joko Widodo. The president of Indonesia currently has 4.8 million “likes” on Facebook and 2.45 million followers on Twitter, and President Jokowi was the top trending term on Twitter on the day of his inauguration. According to Twitter, there were nearly 95 million election-related tweets from Indonesia between July’s election and the start of the year.