Here are all of the posts tagged ‘Indonesia’.
Sina Weibo expands to Singapore and Indonesia
According to Techinasia, Sina Weibo has officially appointed Trends Media as Sina Weibo’s Singapore and Indonesia exclusive reseller, supporting its expansion in the region. The main focus of expansion will be to increase the number of sign-ups of the ‘blue V enterprise-verified’ Weibo accounts. It is similar to Facebook brand pages but it attempts to help brands in Singapore and Indonesia to effectively target Chinese speaking users on Sina Weibo. About 70% of the Singapore’s population are able to converse in Mandarin. Singapore is fourth largest nation in terms of registered Sina Weibo users globally with 1.5 million registered users. However, Facebook and Twitter are still most used social media platform in Singapore. Will Sina Weibo become major social media platform in Singapore? Only time will tell.
Rakuten buys singapore-based video streaming site Viki
According to Techinasia, Rakuten has officially revealed the acquisition of video streaming site Viki. Viki is a Singapore based start up company offering premium TV shows, movies and music video content with crowdsourced subtitles, allowing multi language users to consume the content created from various nations. The acquisition appears to be one further step for Rakuten to go beyond e-commerce and attract worldwide users with unique service to compete with the market leaders like Amazon. This move is in line with its investment in social bookmarking site Pinterest and acquisition of Spanish online video service last year. It will be interesting to see how Japan originated e-commerce site, Rakuten will shape its path to become international digital content provider.
DrawChat joins Chat app competition in Asia
The Japanese startup known for developing the popular photo customization app DecoAlbum, has released new chat app, DrawChat. It’s the first Facebook API that utilized messenger featuring doodling and handmade emoticons. While drawing functionality and a set of cute emoticons are nothing new (as we have seen them from Taiwan-made messaging app Cubie), DrawChat is expected to be more accessible by connecting with your Facebook friends. Do you think DrawChat will be able to grab Asia’s competitive chat market, by leveraging Facebook messenger API?
Facebook open newsfeed competitions
Facebook, which previously stipulated that an app be used for pages to run a competition, has decided to allow them through the newsfeed. This should be interesting for brands, who will no longer require the budget necessary to create or lease an app; fans can enter simply by liking, commenting on or sharing a status. For the full lowdown, take a look at the post we’ve written on the changes.
Update to conversations on Twitter
Twitter has updated how it presents conversations, intending to make them easier to read. Now, tweets that are part of a conversation appear in chronological order, with a little blue line connecting them to make it clear what’s going on. The video below explains the update.
Twitter test ability to tweet excerpts from articles
Twitter last week performed a test with the New York Times that allowed users to tweet certain sections from an article, not just the headline, as had previously been the case. In one article about Saturday Night Live, the network chose certain sections that they felt people were likely to want to tweet, then highlighted them such that they could be automatically selected for sharing. The newspaper noted that the story was shared 11 times more frequently than the average from their top 500 articles of the last month, so it’s likely that we’ll be seeing this tool more in the future.
Location aware recommendations on Foursquare without checkin
Foursquare has announced that it is trialling push notifications based on location, without users having to checkin. The system will suggest occasional places to eat, or sights that you should see if in a new city and will function based on a variety of location signals. By not using GPS alone, it manages to dramatically reduce the battery life necessary, making this a possibility for the first time. The system is being rolled out to a few thousand Android users for testing.
Tumblr creates collaborations for New York Fashion Week
Tumblr has linked 20 fashion bloggers with designers and relevant organisations tocreate content for New York Fashion Week. These will take the form of ‘apprenticeships’, with the bloggers learning from their mentors and helping them produce an installation, which will be displayed in a New York gallery during the event.
Pinterest and Fashion Week
Pinterest, too, is ramping up its Fashion Week activity and has created a dedicated hub where designers and other influencers can share their various inspiration, featuring content from the likes of Michael Kors and Oscar de la Renta. In addition, the network has partnered with the television channel ‘Style Network’ to bring an on-screen ‘It List’, featuring the top ten trends for the upcoming season.
ESPN using Twitter’s Amplify for sport highlights
Sports broadcaster ESPN is set to use Twitter’s social TV platform, Amplify, to show highlights of the college American football season on Twitter. These will be pre-rolled by adverts for Verizon Wireless as part of a larger #DidYouSeeThat campaign, which will extend to ESPN’s on-screen TV coverage of the sport. The move comes after similar deals by Twitter for the MTV VMAs and with the USTA for US Open coverage – evidently, Twitter is working hard on bulking up its already strong links with TV.
GAP make us of .gif on Facebook
After tech firm Giphy has created a product that allows .gifs on Facebook, high-street fashion brand GAP has made use of the technology. It posted its first .gif, shown below, to its Facebook page last week, accompanied by #BacktoBlue copy.
Co-op produces Snapchat campaign
The co-operative is set to become the first major UK brand to use Snapchat in a marketing campaign, promoting their electrical business. Customers will be sent a code for a £30 discount on a laptop, which will ‘self destruct’ after a short time, as with all Snapchat messages.
BMW invented ‘Ctrl Z Day’ for Z4 model campaign
German automaker BMW recently had a successful viral campaign on its new Z4 model. With the help of a few prominent microbloggers, the hashtag #Ctrl Z Day# went viral on July 12 across Sina Weibo. Over 300,000 users shared their deepest regrets in 140-character form ranging from heartfelt statements to political satire on a day believed to be a “worldwide day of regret”.
As a result, this ‘holiday’ was even reported on major Chinese media outlets. BMW revealed itself as the brand behind the campaign three days later, which was received positively by Weibo users, with many praising the creativity of the ad.
Friendster continues to do well in Southeast Asia
As we all know, Friendster has shifted from a social networking platform to a social gaming platform. As said by Friendster CEO Iannis Hanen, the platform’s game selection is gaining traction in Southeast East especially in Malaysia, Indonesia, Philippines and Singapore. The user base in Southeast Asia is in the millions, with Philippines alone contributing over a million users. They will continue to provide means for members to communicate with each other as well as new features such as game reviews and member rewards. It will be interesting to watch Friendster compete with Line’s social gaming integration when the former moves towards developing games for mobile phones later this year.
Coca Cola uses Sina Weibo to promote customised bottles
Coca Cola’s online sales have gone through the roof through its Weibo marketing. It launched its “nickname bottle” where fans can print their names or preferred nicknames on the bottle. Its popularity took off shortly after celebrities and opinion leaders jumped on board to show off their own customised bottles. In order to test Weibo Wallet, Coca Cola only charged delivery fees. The bottles sold better each day with fans sharing their bottles with friends on social media. In fact, 300 bottles sold out in a minute on the 4th day!
Indonesia is Path’s third biggest market
Path’s business manager, Andreas Bezamat-Homer, recently revealed that Indonesia is Path’s third biggest market in its 12 million user base worldwide. The most popular activities among Indonesians include sharing photos, followed by sharing videos and music. The Khong Guan biscuit memes went viral among the users recently. Path plans to further expand in the country, with many new features in the pipeline and partnerships with local telcos.
Facebook post best fiscal quarter to date, increase MAUs
Facebook has announced its best fiscal quarter to date, with $1.813 billion in revenue, amounting to net gain of $333 million. This has come as a result of an increase of revenue across the world, with each major sector up compared to both Q1 2013 and Q2 2012, while monthly active users have increased to 1.15 billion (up 21% year on year) and mobile MAUs up to 819 million (51% year on year).
Nevertheless, Facebook continues to face questions about whether it is retaining younger users and Mark Zuckerberg has come out to argue that they can. He claims that engagement remains constant among younger users, however noting that it is difficult to pinpoint exactly how long teens are spending on the site, as a result of many lying about their age, mentioned above.
Facebook testing ‘Find Customers’ ad tool
Facebook is testing an addition to its Ads manager that will allow page managers to import contacts lists from the likes of Constant Contact, MailChimp and Excel. They can then create custom audiences based on these, in order to target Facebook ads. Facebook has said that the feature is just being tested at the moment, though they will keep users informed of any changes.
Facebook hashtags haven’t increased engagement
A study of the ‘Interbrand 100′ – a list of the world’s top 100 brands – has shown that, while 20% have experimented with hashtags on Facebook, this has not led to any increase in engagement. The graph below depicts usage across the month of June:
Twitter introducing “report abuse” button
Last week saw Caroline Criado-Perez successfully campaign for Jane Austen to appear on the new £10 note, sadly followed by a torrent of abuse, including rape and death threats. After her complaint about the inadequacy of Twitter’s abuse reporting facility, a spokeswoman for the network replied:
The ability to report individual Tweets for abuse is currently available on Twitter for iPhone, and we plan to bring this functionality to other platforms, including Android and the web.
YouTube’s embeddable ‘Subscribe’ button
YouTube has launched an embeddable ‘Subscribe’ button, aimed at allowing creators to gather more followers from across the web. The button will be customisable for paid and normal accounts, but comes with three conditions: users should not be eligible for a prize for clicking on it, it must be “fully and clearly visible” and creators may not track any data about a user who has clicked on the button.
Updates to LinkedIn and Slideshare
Linkedin has announced a few updates this week, starting with the ability to post sponsored updates. The system, which they’ve been testing since January, is available on desktop and mobile in 20 different languages, and can be paid either by cost-per-click or cost-per-thousand-impressions.
LinkedIn page managers now also have the option to comment and like as the brandthey represent. This may seem archaic compared to the likes of Facebook, but at least it’s a step in the right direction.
Finally, LinkedIn owned Slideshare has launched a new player, specifically designed to allow people to easily scroll through Infographics, as shown in the below example:
Pinterest starts collecting user data
Pinterest has started collecting data about which websites its users have visited, based on any website with a “Pin it” button. Currently, the system is being used purely for recommending other content that users may like, but the move has led to increased suspicion that Pinterest is readying an advertising play.
Foursquare’s promoted posts go self serve
Foursquare has announced that its promoted posts are going self-serve, available to a few thousand businesses as of last week. They will be based on a cost-per-action pricing scheme, with the company saying:
The idea behind these new ads is simple – connect people looking for somewhere to go with businesses that want to drive traffic to their stores. Foursquare is the best way for those businesses to reach nearby customers. In our ad pilots over the past year, we’ve been honing our targeting technology, using the same algorithm that powers our Explore recommendation engine.
ASB bank’s #LikeLoan
New Zealand-based ASB bank is reducing the cost of a home loan based on the number of Facebook likes it receives. Every like it receives on its #LikeLoan app will reduce the rate of the loan, of a value up to $500,000, which will then be given away to one lucky winner.
LIDL’s ‘Live Social Grill’
To promote its meat products, European supermarket chain LIDL has produced a “Live Social Grill”. This takes the form of a Facebook app, which sees meat added to a grill every 45 minutes. Fans need just grab a piece of meat and it’s delivered straight to their house.
Lexus create Instagram video
Lexus last week created an Instagram video unlike anything else on the platform. The automotive asked fans to submit a particular shot of the car from within a sequence, each submitted with an individual hashtag, then organised these into a stop-motion video through Instagram. The result is impressive, as you can see below:
Nissan’s personalised test drive
Lexus wasn’t the only automotive brand making waves on social in the last week. To launch the new ‘Note’ car, Nissan has produced an online test drive video, personalised according to the user’s Facebook profile and photos. A car chase, intended to promote the car’s various safety features (just like in the movies!) will contain different dialogue depending on gender, name, relationship status and photos.
A Twitter-powered NASCAR race
NASCAR has hosted its shortest ever race, a 60-second event powered by tweets. Users simply tweeted their favourite driver’s number, along with the hashtag #Sprint60, with each tweet increasing the driver’s speed. The race was broadcast live on TV, allowing fans to see the progress of their chosen driver.
Fiat 500 ‘You Wear’ Facebook app
Fiat UK has created a Facebook app called ‘You Wear’, which analyses your last 25 photos to see what colours you wear most often and automatically match you to your perfect Fiat 500. Users can share their results with friends and are automatically entered in a prize draw, to win either 1 of 50 high street shopping vouchers or a VIP experience at London Fashion Weekend.
Mentos “Fresh News”
As part of a wider “Stay Fresh” campaign, Mentos have created a personalised “news bulletin” based on your Facebook data. The video takes your name, photos and personal information into account to produce a video that’s tailored to you.
Oscar de la Renta launch fall range on Instagram
Fashion brand Oscar de la Renta has become the first to launch its fall range on Instagram. Shunning the typical glossy magazines, the brand has used its oscarprgirl account to premiere 7 different photos, each of which received over 1,000 likes within an hour of posting.
We Are Social create Tumblr recruitment for Siemens
We Are Social is helping Siemens with its recruitment through a Tumblr campaign. As a result of the network’s popularity with a younger audience, the campaign looks to engage this audience through challenges such as writing posts or commenting on other content, with the opportunity to win tickets to Q&A sessions or even personal career coaching. We Are Social’s own Thomas Hirschmann told Campaign:
This campaign generates interest in the Siemens Graduate Programme by tapping into social behaviour that already exists. Tumblr is increasingly popular with a young audience, and people are already sharing and commenting on content on the platform, so it was the natural choice for this campaign.
The Royal Baby on Facebook and Twitter
In case you hadn’t heard, a lady had a child last week. Lots of people were very excited about this and decided to tell other people, talking about the event across a range of social networks. Facebook announced a total figure of 19 million likes, posts and comments related to the birth on July 22nd alone, while Twitter saw 2 million mentions on the same day. Conversation on the microblogging site peaked at 8.37pm BST, just after the announcement of the birth, with a total of 25,300 tweets per minute.
The best and worst of the Royal Baby by brands
Unsurprisingly, brands were also quite keen to talk about the birth. In turn, marketing magazines were quite keen to show which brands did well and which ones were slightly less successful. AdAge compiled a list of the “best and worst”, while Buzzfeed produced an article detailing 13 of the worst offenders. Interestingly, the below Oreo tweet features as a good example in the first, but is criticised in the second. The tweet, by the media darlings of real-time marketing, actually led to a great deal of debate about whether it was a brilliant, timely tweet, or a ridiculous outrage that implied newborn babies should be snacking on biscuits. We’ll let you make your own mind up about the below.
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw
— Oreo Cookie (@Oreo) July 22, 2013
Chipotle faked its own Twitter hack
Fast food chain Chipotle has admitted to being the latest in a line of brands, including MTV and BET, to fake its own Twitter hack. Last Sunday, the @ChipotleTweets account posted a number of strange updates, including “Mittens13 password leave” and “end twitter”, leading to an increase in retweets on the day to 12,000 from a normal daily average of around 75. Interestingly, the brand has said that the reception has been hugely positive; they also increased their fan count by 4,000 on the day, well above their average growth of 250 and are even considering making T-shirts of the most popular tweets.
SocialBakers’ latest infographics on the Top Facebook Pages in June have been released. We’re delighted to give you a snapshot of the most interesting features for the selected Asian countries as below.
Gillette HK did an amazing job last month with the clever tactic of encouraging fans to Like their post (target: 10K Likes before 10th Jul) in exchange for discounted price on the Fusion Proglide market-wide. With 13K total interactions by 30th Jun, the post enjoyed an outstanding engagement rate of 282%. Its success can be attributed to Gillette’s popularity in the country as well as consumer’s common appetite for promotion, which was amplified effectively with the help of social media. However, Gillette HK’s page as a whole still requires substantial revamp to stay in the game.
With more than 13M local fans, Vodafone Zoozoos should have been the top Facebook brand in India as usual, not Tata Docomo. Putting that aside, we did not see many changes in the performance of India’s leading pages last month. The most popular post belonged to Cadbury Dairy Milk SILK, a dedicated forum “for Silk lovers to come and express themselves”. With visually appealing images and a strong brand message, Cadbury Dairy Milk SILK has been garnering significant support for their posts recently. Check it out if you love Cadbury products like I do!
The highlight for Indonesia in June was the radical decrease in post engagement rate of the top 5 Facebook brands. MINI Indonesia and Head & Shoulders Indonesia, who held the 1st and 2nd position in May with more than 1000% monthly change in engagement rate, witnessed their scores falling by 75% and 60% respectively this time. The 3 remaining positions were also filled by new pages. Altogether, they suggest that a stably successful performance is what the top brands in Indonesia have not managed to pull off.
With 32% growth in fan base, Rakuten has surpassed both Starbucks and Softbanks to become the biggest page in Japan. Interestingly, it celebrated the milestone achievement of 900,000 Likes and 1M Likes on the same day (19th Jul). Rakuten’s Leisure Hunting game which captured the fans’ attention with its bold statement ” No Losers! Everybody who challenge will win” lied at the core of this success. A win-win situation for all parties, indeed!
KFC Malaysia has overthrown McDonald’s Malaysia to become the Facebook brand with highest number of local fan in the country in June. McDonald’s Malaysia, however, managed to obtain a huge success with the post advertising their new smoking BBQ McChicken. The persistent dominance of fast food chains like KFC, McDonalds, and Pizza Hut in Malaysia is nothing novel, but still highly praiseworthy if we consider how swiftly the social media scene is evolving in this nation, and the region as a whole.
Taobao version of Weibo might be released in July
According to Xinhuanet, following Alibaba’s investment in Sina Weibo, both of these Internet giants have bolstered their social media co-operation lately. Recently added new features on Sina Weibo include: a product recommendation box on the bottom of the page, that directs potential customers to a ‘hot products’ link recommending Taobao’s best selling products as people browse through the page. This is of particular importance as Sina Weibo currently has 500 million registered users and over 47 million daily active users. Moreover, 75% of these active users are found to log in through their mobile devices. Once Alibaba and Sina Weibo draw up an agreement to merge the separate accounts currently used by the subscriber, hundreds of millions of users will become potential users of both sites more easily. The integration also allows Alibaba to build a more targeted consumer profile, which will be featured on their shopping sites like Taobao and Tmall, as they will be better at observing consumer behaviour to understand complex shopping needs.
KakaoTalk launched a PC version to compete with WeChat and Line
According to Techinasia, KakaoTalk has recently launched a PC version of its IM service appropriately named KakaoTalk PC. Since chat apps are widely discussed across Asia, more and more users are becoming familiar with its new functions such as; free calls, voice clips, status updates and picture uploads. They are similar yet more convenient to what services like Viber and Skype currently offer. WeChat and Line have already developed desktop versions of their product for both Mac’s and PC’s too, as the benefits such as easier typing on a desktop may still prove to popular for those users who prefer to use a PC. There exists a ‘battle of the chat apps’ it appears, with WeChat and Line as the front runners, whilst KakaoTalk exhibits their ambitions to attract more users to use their desktop and web app versions of their product range. Interestingly, Whatsapp have released a statement that they will not be releasing a PC version of their product for now.
Facebook has 64 million monthly active users in Indonesia
As reported by Techinasia, Facebook currently has 64 million monthly active users in Indonesia, which puts the country in the top five list in terms of Facebook users. It has stirred up curiosity as to whether or not Facebook intends to set up an office based in Indonesia. Unfortunately the rumour has been quashed by Charlene Chian, Facebook’s head of communications for Asia-Pacific, who states that Facebook does not currently have any plan to open up an office in Indonesia; however Indonesia is a key component in Facebook’s future plans due to the size of users based there. The lack of any major plans within Asia might be due to the opening of Facebook’s Singapore based headquarters specifically for Asia-Pacific back in 2010.
WeChat now features In-App purchasing
As many Chinese social media platforms are collaborating with e-commerce sites, this could be seen as a potential tendency for following years. Reported by TechinAsia, Tencent was bound to implement e-commerce into WeChat sooner or later, Netease Tech reports that the huge rollout has already started. The in-app purchases are the first in what will be a long-line of new features likely to be rolled out nationwide in WeChat’s long awaited 5.0 version. However, the new features In-App purchasing only allow users to purchase Through Tenpay, which is a big challenge for Tenpay due to Alipay already gained a huge amount of users in China. For the time being, it is yet unclear whether any of these awaited features will be made available to WeChat’s current 50 million strong users worldwide.
Facebook introduces images in comments
Last week saw Facebook roll out the option to include images in comments, for ordinary users and brands alike. It will undoubtedly help Facebook to compete with sites like Tumblr and Pinterest which are currently far more visual.
Instagram Video is here!
In a move which wasn’t a huge surprise, Facebook introduced video on Instagram last week, a story we covered in full at the time. The videos will be 15 seconds long and their introduction comes as no shock after the enormous success of Vine: the number of Vines shared on Twitter had surpassed the number of Instagrams.
With the option to add filters as well as the added time compared to Vine, our own Global MD Robin Grant told Marketing that Instagram Video is “Vine on steroids”declaring that Instagram Video “packs a massive punch … in the battle of video one-upmanship”. In addition, Grant says that Instagram video will appeal to brands far more than Vine as they had previously been “on the receiving end of criticism for shaky, unprofessional looking Vines”, something which Instagram Cinema could fix.
Crucially for Instagram, the 15-second length of their videos will make them very attractive to advertisers, given they are the same length as a TV ad – and with users’ loyalty to Instagram, it could prove a great incentive to get them watching adverts once again. Certainly, the move has appealed to brands, with Burberry and Lululemon part of an exclusive launch group which posted videos while the official launch was still ongoing.
Other large brands who were quick to jump on the bandwagon included Nike, General Electric and the band Foo Fighters. It should come as no surprise that brands are keen to get involved: 5 million clips were uploaded to Instagram Video in its first 24 hours. It will be interesting to see how brands adapt to the launch of Instagram Video – and how much this list of the top 50 brands on Instagram changes.
Twitter releases cost of TV ad targeting product
Twitter has announced that their ad product to target certain TV users will come at a hefty price tag: it carries a minimum spend of $100k. As the new video below shows, brands will be able to reach audiences tweeting about the particular programme during which their ad airs, meaning the outlay could be well worth the return.
Twitter is developing geo-targeted ads for retailers
Twitter is working on a mobile-only ad product which will be available to users who are clearly within close vicinity of a store. This could be particularly useful for large chains such as McDonalds which have stores throughout cities. It’s important for Twitter to make this sort of product available, as it’s one area where they’re clearly lagging behind Foursquare. It’s therefore no surprise that Twitter has acquired Spindle, a startup that focuses on (you guessed it) check-ins and discovering cool places nearby.
YouTube invites brands to join its Partner Program
In a bid to encourage brands to act more as publishers, YouTube announced at Cannes that it plans to invite advertisers into its Partner Program. What this means is that Youtube will be providing brands with all the tools, data, services and training it provides its top content creators. Initial brands approached include AmEx and Pepsi, with YouTube hoping to have 100 joined up by the end of 2014. The idea behind the Program is to get more brands sharing top quality content on YouTube, rather than merely using it as an online housing-ground for their TV ads.
Yahoo completes Tumblr acquisition
The Is were dotted and the Ts crossed last week, as Yahoo completed its acquisition of Tumblr. Yahoo has emphasised that Tumblr will continue to be run independently and its no surprise really: Tumblr’s stats are immense, with 900 posts per second and 24 billion minutes spent on the site each month.
WhatsApp surpasses 250 million users
According to its own figures, WhatsApp now has over 250 million users. This is more than it had before.
Just 10 brands account for the majority of food conversations
An interesting tidbit from the Social Food Brand Study 2013: of the UK’s 85 leading food brands, just ten account for 96% of all conversations in social media:
NBA Finals an enormous success – including on Twitter
The incredibly competitive NBA Finals extended to Twitter, where conversation levels were huge throughout the seven games. According to Twitter:
During the course of the NBA Finals, more than 26.7 million Tweets were sent throughout the seven-game series. Game 7 alone saw 7.4 million Tweets, with a peak of more than 150,000 Tweets per minute at the conclusion of the game.
Get Wiggling for Wimbledon
We Are Social has launched a campaign around Wimbledon for evian. The campaign asks users to upload their own ‘Wimbledon Wiggle’ (the signature move players make when waiting to receive serve) for the chance to win Wimbledon. Don’t know about you, but we think it’s ace and definitely a winner.
Diesel launches Reboot Tumblr
Diesel has launched a Tumblr called Diesel Reboot which encourages fans to submit content which inspires them. Providing its not copyrighted, it will be posted on the Diesel Tumblr.
Pigeons to live-tweet their journey across Europe
To try and promote Fogg’s borderless internet access card, four racing pigeons have been released across Europe, each with their own Twitter account which will document their journey. The pigeons’ specially-designed 28g backpacks will carry a Fogg Sim card connected to a GSM database which will activate the tweets. The pack will also hold a GPS tracking device to follow the birds’ routes.
Natwest make a joke
Natwest proved an old insight true last week: that a joke about a bit of topical news can really fly on Twitter, especially if it comes from an unexpected source:
Peppa Pig’s Facebook page hacked
Peppa Pig World saw its Facebook page hacked last week – which was a pretty minor story providing that you weren’t the Daily Mail, who managed to work themselves up into a frenzy about how all children who’d witnessed the posts would have their lives ruined forever and ever and ever. Let’s conveniently forget that kids aren’t supposed to be on Facebook then.
Here’re the remaining reports for your reading pleasure:)
In Japan, the tight competition for the top brand crown between Starbucks and Softbank preserved its heat. In April, Starbucks had the most local fans whilst Softbank claimed the most popular content. Their positions switched in May. With close to 1M fans each, a 10% engagement rate is praiseworthy for both of them.
Having a post engagement rate above 100% may be something that only seen in South Korea. Particularly, Shinhan Bank‘s post stating that it would give out 1,000won per ‘Like’ shows that emotional content can generate special impact on the Korean fans. Yes, it’s another facet of the Korean culture besides pretty faces and stylish costumes.
The absolute triumph of Zoozoos, the white cute creatures with ballooned bodies & egg heads is the best example of how an IT brand be witty and friendly at the same time. Representing the valued added service of Vodafone, it owned the biggest Facebook page in terms of local fans, as well as all 3 of the most successful posts in India in May. Since India’s Facebook scene is largely dominated by IT brands, it would be interesting to see how they can catch up with Vodafone in reaching out and building up such a good relationship with the followers.
Indonesia’s Iloveallaah page, whose aim was “to spread the true message of Islam to all the Human Beings”, no longer stayed among the top 10 Facebook pages of Indonesia this month. Replacing its position was XL Rame, the official account of mobile telecom service provider PT XL Axiata. Together with Blackberry and Samsung Mobile, the success of XL Rame reflected the essence of mobile phones in the lives of Indonesians.
Ncell, the biggest IPS in Nepal maintained its leading position in the country’s Facebooksphere. Although its fan base only increased by 2.5% over the month, Ncell managed to keep up with the good work of creating attractive content and responding timely to the fans. A well-rounded performance is not something that all brands can achieve- kudos to Ncell!
Did anything stand out to you in this month’s Socialbakers report? Share your insights with us!