Here are all of the posts tagged ‘Indonesia’.
Facebook launches election tracker for Indonesia
With over 69 million Facebook monthly active users, the social network launched an election tracker called Facebook Suara Indonesia. The election tracker monitors the most popular presidential candidate based on the number of mentions posted on Facebook. Results can be checked based on geographical data and time. That said, it can’t differentiate the sentiments – whether it’s positive or negative – when people mention the candidates. The tracker is developed together with the digital agency Bubu, which believes that around 70% of conversations about the Indonesia general election is on Facebook. It will be interesting to see the outcome of this as the election happens next week.
Myanmar’s new mobile internet users pick Viber over Facebook
With 49% web users accessing web on their phones, Myanmar is skipping the era of PCs entirely. Not only that, a survey from On Device Research, found that Viber has scored an early win in Myanmar in the heated messaging app battle. 79% of users pick Viber versus 27% on Facebook. People are clearly using multiple messaging apps but it is surprising that WhatsApp has just 5% usage among the respondents and behind WeChat and Line. With only 10% of population in Myanmar having mobile phone right now, it’s a good opportunity and market to keep your eyes on.
‘Buy Now’ button is seen on Twitter
The “Buy Now” button appeared on multiple tweets on Monday according to Mashable. All of them included products that link back to a shopping site called Fancy that was first discovered by tech-news site Recode. Though the button appears in Timeline and expanded-tweet view, nothing happens when the button is clicked. It only appears on mobile and not on Twitter’s web version, which may be a possible experiment since Twitter is known to experiment often or an accidental release. No matter what, it only implies that enhancing the shopping experience may be on the way for Twitter.
CCOs have social on their radars
A survey of 203 chief communications officers worldwide has found that social media is expected to be the biggest factor affecting them. Of those asked, 91% answered that they predicted social media to have the single biggest impact on their job in the coming years. In response, 73% were hiring more social media experts.
Facebook is still important to teens
A couple of recent surveys have produced evidence countering the general belief that teens don’t use Facebook. Forrester asked 4,517 US 12-17 year olds about their social habits, finding that over 75% use Facebook (only YouTube saw a higher figure) and 28% use the platform ‘all the time’, more than on any other network.
Similarly, research into 2014 US high school graduates concluded that 47% use Facebook a few times a day and another 14% once a day. These figures, too, are higher than for any other social networks.
Business Insider Intelligence produces Snapchat report
Business Insider Intelligence has produced a report about Snapchat, with some pretty impressive figures. The app has 82 million monthly active users globally, as of May 2014, of whom the majority are female. 70% are aged between 13 and 25, and two-fifths of 18-year-olds claim to use Snapchat ‘multiple times daily’.
Facebook interactions are up, but not necessarily for brands
Facebook reach has indeed been dropping, but it seems that interactions are on the up. According to analysis of the 3m largest Facebook pages, total interactions have increased by 30% since January 2014. However, the figure mentioned is ‘total’, meaning it may be influenced by a rise in post frequency. Also, the increase is mainly explained by media, rather than brand pages, as seen in the below graph:
Facebook updates News Feed algorithm for video
Facebook is changing its News Feed algorithm to reflect increased video viewership. It will now take into account how long a user watches videos for, alongside typical engagement metrics (likes, comments and shares). Users who spend a lot of time watching videos can expect to see more, and vice versa.
Facebook updates its ads
Facebook has created a new ad unit that allows marketers to post up to three products in one advert. It’s heading to Facebook’s ads API first, but will be available in other offerings later in the year.
The network has also updated its Custom Audiences, allowing advertisers to target those who visit certain websites, and those who had visited them previously but haven’t done so in a while.
Twitter trials two new features
Twitter is testing a couple of new features. First of all, it is trialling a ‘retweet with comment’ button, allowing users to write their own tweet on top of a RT, like so:
Secondly, it’s testing a WhatsApp share button, with some Android users noticing the feature in the Twitter app.
Google takes measures to separate G+ from search
Google is dialling back the prevalence of G+ information in search results. In a move supposedly aimed at creating a more unified experience across devices, when a search result brings up something authored by an individual, it will no longer display his or her picture, or how many people are in his or her Circles.
Foursquare charging for location data
Foursquare is charging its largest web partners for use of its location data. A number of companies use said data in providing their own services – they are now being charged if they surpass a certain threshold.
New Second Life planned for 2016
Linden Lab, the creator of Second Life, is preparing a second edition of the virtual reality world. It’s being built form the ground up, with 40-50 new employees. A beta version is expected in 2015, with the full release in 2016, alongside potential Oculus Rift integration.
The beeb on reddit
The BBC is expanding its social offering through a dedicated subreddit, r/bbcworld, as well as a video news channel on the site.
Quaker Oats sees success with Twitter and TV
Quaker Oats has released some impressive results from a campaign involving Twitter and TV. By promoting ten tweets when its adverts were shown, and targeting certain topics (cooking, entertainment and family, among others), the brand saw a 15.93% engagement rate and almost 90,000 clicks.
Heineken celebrates Gay Pride Month
Heineken US has produced a set of Instagram photos to celebrate Gay Pride month. The seven images are made up of the below, along with six images of couples, each set against a block background. When users scroll down the page, the photos come together to produce a rainbow.
French Football Federation joins Yo
The French Football Federation has joined Yo. It will be sending out messages to fans when France score in the World Cup, saying…. errr, “Yo.”
A week in the social World Cup
The World Cup is set to be the biggest social media event of all time, with 12.2m tweets in the opening game alone. One of the biggest incidents of the last week was when Uruguay striker, Luis Suarez, appeared to bite an opponent and was subsequently punished with a four-month ban. The hour after the incident saw339,269 mentions of the bite and, naturally, a number of brands looked to react. Some of the most successful examples came from Netflix, Specsavers, McDonald’s Uruguay, Snickers and Bud Light.
Don’t worry #Suarez, four months is plenty of time to devour House of Cards. One bite at a time.
— Netflix UK & Ireland (@NetflixUK) June 26, 2014
Hola @luis16suarez, si te quedaste con hambre vení a darle un mordisco a una BigMac
— McDonald’s Uruguay (@McDonalds_Uy) June 24, 2014
— SNICKERS® (@SNICKERS) June 24, 2014
— Bud Light (@budlight) June 24, 2014
Another nice piece of reactive marketing came from the adidas UK Twitter account, which changed its name to adidas Italia for one day only, when England needed an Italian victory in order to progress.
A number of brands promoted tweets around the USA vs. Germany game, with many using American patriotism and others recognising the importance of the event to a global audience. That’s something KLM failed to do; the Dutch Airline had to apologise for posting an ‘Adios Amigos’ tweet when the Netherlands eliminated Mexico from the competition via a controversial penalty.
Don’t forget to check out our round up of other goings on in the social World Cup.
Wimbledon and social media
It’s not just the World Cup that’s on this week. Wimbledon is more social than ever; the tennis competition has created a number of social media campaigns including live Twitter replays, photo booths in the famous queue and socially-sourced UGC shown on the screens outside Centre Court. Sponsors have been getting involved, too. We Are Social and evian have produced a campaign dubbed #LetsPlay that asks fans to tweet @evianwater with their most playful ‘live young’ messages. The best are being turned into mini musical films and sent back via Twitter and Vine. Meanwhile, Robinson’s wants to put an end to the #HenmanHill vs. #MurrayMound question and has created a video that pits Tim Henman against Judy Murray, which it will use to fuel an online debate.
Twitter used for presidential election campaigns in Indonesia
According to Twitter, Indonesia has nearly 20 million active users and Jakarta is the number one city in terms of the number of tweets generated (2.4% of all tweets come from Jakarta). Most of these Indonesian Twitter users are first time voters aged between 16 and 20. This demographic accounts for over one-third of 187 million eligible voters in 2014 elections. The youth population are always connected online and active on social media. In this election year alone, 42.1 million tweets related to the election were generated, up 36 percent compared to last year. Seeing an opportunity to tap into Twitter for presidential elections in July 9th, Peter Greenberger, director of political advertising for Twitter visited Indonesia to meet presidential candidates to talk about how they could use Twitter more effectively in their campaigns. Presidential contenders, Jakarta governor Joko Widodo and ex-general Prabowo Subianto have 1.5 million followers and 808,000 Twitter followers respectively. We will wait to see how Twitter plays a role to shape the political landscape in Indonesia.
Line to remove 20 gaming apps to focus on what’s working
With 400 million registered users, Line is one of the largest messaging apps in the market. The app has indicated plans to remove one-third of gaming apps (20) from its platform. This move is geared towards focusing its resources on apps that are achieving greater success, with hopes to “further propel the service as a global gaming platform.” Gaming revenue was $143 million for its most recent quarter, through 300 million downloads worldwide. This constitutes more than 60 percent of Line’s total revenue. Therefore, it seems reasonable to halt those apps that are losing popularity. Line has promised a refund for users who have purchased the games that will cease operations. However, Line has yet to decide whether to roll out replacement gaming apps or continue with its remaining gaming apps.
Facebook responds to organic reach questions
Facebook has released a statement explaining its decreasing organic reach, offering two key reasons: the huge volume of content on the network (a user could potentially be shown up to 1,500 stories per log in) and an attempt to increase News Feed relevance. The piece argues that they are not trying to make more money from paid ads and that fans still have a function – social context (i.e. seeing that your friend ‘likes’ an advertised page) reportedly drives 50% more recall and 35% higher online sales lift. For information on how to combat the changes, have a look at our full article on the subject.
Search ads have no measurable effect
Research conducted in the US by eBay, in conjunction with Berkeley and Chicago universities, has concluded that search ads have ‘no measurable benefit’. eBay customers were ‘unaffected by the presence of paid search advertising’, leading to questions about the medium’s future.
Facebook adds interactive video components
Facebook has added new interactive components to its standard video ads to increase their efficiency for lower-budget advertisers. The offering now includes a ‘video views’ option, allowing a company to serve ads to users more likely to watch them, such as those who have watched similar content before. It’s also now possible to add a call-to-action to a video, such as encouraging users to click through to a brand’s website.
Facebook rolls out new page design worldwide
Facebook has launched its new page design worldwide, which increases the similarity between pages and personal profiles. Admins will see a prompt to ‘take a tour’ of the changes and can then choose whether or not to make the switch. Regardless of their choice, the change will happen automatically two weeks after the tour is taken.
Instagram adds new photo-editing features
Instagram has added ten new features and updated seven, aimed at increasing the scope for photo-editing in-app. The new options include ‘Adjust, Brightness, Contrast, Warmth, Saturation, Highlights, Shadows, Vignette and Sharpen’.
LinkedIn updates paid profiles
LinkedIn has created a brand new image-centric profile layout, as you can see below. It’s only available to paid users for now, though – we’ll see if it’s enough to entice people currently using the service for free.
Pinterest creates self-serve ad auction
Pinterest is following its initial ad launch by creating a self-serve auction, aimed at small-to-medium businesses. Payment will be taken on a cost-per-click basis. Don Faul, Pinterest’s head of operations, explained how the auction works:
The ultimate price over time will be determined, as all auctions are, by how much competition and demand there is.
Tinder looks to increase interactions with ‘Moments’
Tinder has launched ‘Moments’, which it hopes will enrich interactions within the app. Users can share a picture, or ‘Moment’, with all their matches, who will be given the option to ‘like’ it or not, based on the normal left/right swipe mechanic. Once someone likes your photo, you can start chatting about it. Photos will disappear after 24 hours, which we’re sure nobody on Tinder will take advantage of in any way whatsoever.
Microsoft adds new apps to Xbox
Microsoft has announced that 45 new apps will be coming to Xbox One and Xbox 360before the end of the year. These include Vine and Twitter, the latter of which will be integrated into the console, such that users have the option to see tweets about TV content they’re watching or trending shows.
Foursquare brings ads to Swarm
Foursquare is integrating adverts into its new app, Swarm, to be served to users after they check in. So far, the ads (shown below) are set to be used by a number of brands, including Pepsi, P&G, Hennessy, Volvo and Shell.
Hellmann’s teaches cookery through WhatsApp
Mayonnaise brand, Hellmann’s, has created an app for its Brazilian consumers named WhatsCook, a live recipe service that allows users to speak to experts or professional chefs using WhatsApp. The feature takes full advantage of the ability to send images and videos through the platform.
Listerine is creating a World Cup newsroom
Mouthwash brand, Listerine, is sponsoring the World Cup for the first time this year, creating a campaign dubbed “Power To Your Mouth”. This will see a newsroom set up for the tournament, wherein the brand will create content for Facebook and Twitter based on events, and then bid for ads in real-time, based on which posts receive the most engagement.
World No Smoking Day Vines
Anti-smoking charity, Quit, created a campaign for World No Tobacco Day, with three different looping Vines, each displaying a different demographic group of smoker. Each one ends with the simple line “before this video starts again, another smoker will die”.
Lego embraces social video Lego has made its first foray into the world of social video, producing a Vine and an Instagram video. Each focusses around a shy ‘mixel’ named Seismo.
IHG and Coca-Cola launch Instagram competition InterContinental Hotel Group and Coca-Cola have teamed up to produce a summer campaign, which asks entrants to pitch their most creative story ideas in a 15-second Instagram video for the chance to meet Hollywood actor, Josh Lucas. IHG will support the campaign with a set of video kiosks, explained in the below video by Adweek.
Jack Daniel’s creates smartphone photo competition Jack Daniel’s is asking customers to post pictures of their summer experiences through various social sites, in fitting with a set of weekly challenges. Two prizes will be dished out each week, one chosen by judges and the other by a public vote. The campaign looks to promote Jack Daniel’s Tennessee Honey, aimed at a younger audience than its core product. Asos celebrates an #EpicSummer with Mastercard Asos and Mastercard have joined forces to create a campaign dubbed #EpicSummer, which asks twenty-somethings to share pictures on Instagram or Twitter using the hashtag. Prizes include concert tickets and an Asos shopping spree.
Newcastle Brown Ale paying for followers Newcastle Brown Ale is continuing its ‘No Bollocks’ attitude with a campaign that offers $1 to the first 50,000 people to follow the brand on Twitter. Why? Well, why “endure the unsolicited marketing of other beer brands for free when you can endure Newcastle’s unsolicited marketing and get paid?”
Ben & Jerry’s offers ice cream for tweets Ben & Jerry’s, the ice cream brand, went ‘cruising’ around the streets of Washington D.C. last week, offering free ice cream. All residents had to do was tweet the brand, telling them where they’d like the truck to stop.
— Ben & Jerry’s Truck (@BenJerrysTruck) May 29, 2014
Bashar Al-Assad promotes Facebook posts
Promoted posts from Syria’s president, Bashar Al-Assad, were spotted on Facebook last week. A number of people objected, including The Syria Campaign, which has demanded the network donate any money it received from the posts to Syrian children. The organisation has created the below replica of Facebook to direct people to a petition.
The CIA launches on social
In a story that may or may not be linked to the above, the CIA has launched accounts on Facebook and Twitter. It’s taken a humorous approach, causing something of a Twitter frenzy – the account has amassed almost 600,000 followers already.
We can neither confirm nor deny that this is our first tweet.
— CIA (@CIA) June 6, 2014
WeChat now has 355 million active users
According to Tencent, WeChat has now grown to 355 million monthly active users (MAUs), and up from 271.9 million monthly users in Q3, 2013. It is important to note that WeChat had 30.6% of growth on monthly active users from Q3 2o13 to Q4 2013 base on Tech in Asia’s calculation of MAUs. It looks like the intensive competition between the chat apps giants will be continuing in 2014. It is still hard to predict who will be championing this battle with WhatsApp being owned by Facebook, which has 465 million monthly active users and Japan’s leading Chat app – Line (who have not revealed their active user figures) with 350 million registered users.
Facebook eventually opens office in Indonesia
With Indonesia being one of Facebook’s largest user base in Asia, their newly opened office in Jakarta does not come as a surprise. With 64 million monthly active users in Indonesia, Facebook also identified that Indonesia as one of the key countries to help Facebook reach the next billion in its user base. Dan Neary, Facebook Asia Pacific vice president points out the market potential:
We have 65 million users in Indonesia — that’s 90 percent of everybody that’s online. We’re also focusing on the 80 percent of Indonesians who are still not connected, and so there’s lot of opportunities for us to collaborate with the government and public sector.
Social numbers from Tencent
The leading Chinese social media giant, Tencent experienced a robust growth with $3.15 billion in profit in 2013. From Tencent’s Q4 and full year 2013 financial report, it clearly shows that Tencent intends to focus more on mobile and ecommerce. The company seems to be very keen on integrating both WeChat and ecommerce, in order to dominate the market share in China.
Here are the key platform statistics:
- Monthly active Instant Messaging (“IM”) user accounts were 808 million, a decrease of 1% QoQ or an increase of 1% YoY.
- Peak simultaneous online IM user accounts were 180 million, an increase of 1% QoQ or an increase of 2% YoY.
- Combined MAU of Weixin and WeChat were 355 million, an increase of 6% QoQ or an increase of 121% YoY.
- Monthly active Qzone user accounts were 625 million, an increase of 0.3% QoQ or an increase of 4% YoY.
- Peak simultaneous online QQ Game Platform user accounts were 8.5 million, an increase of 4% QoQ or a decrease of 3% YoY.
(Note: Please see the difference between WeChat and Weixin as defined by Tencent: “In view of the evolution of Weixin and WeChat from communications services to multi-functional platforms, we have revised the definition of combined MAU of Weixin and WeChat since the fourth quarter of 2013 to denote the total number of user accounts that sent out one or more messages via Weixin/WeChat or conducted other proactive operations on Weixin/WeChat, such as logging into Game Center or updating Moments, at least once during the last calendar month prior to the relevant date. Comparative figures have been restated to conform to the current period’s presentation.”)
Time spent on digital increasingly outdoing television
The time US adults spend using mobile phones has surpassed that spent watching TVfor the first time, with averages of 151 minutes and 147 minutes per day respectively, according to research by Millward Brown. In China, people spend an average of 170 minutes a day on their phones, more than double the TV time, and people in Indonesia, the Philippines, Brazil and Vietnam also spend more time on their phones than Americans. Interestingly, eMarketer sources show that mobile accounts for significantly less time than TV, though for the first time digital as a whole has overtaken TV. This study concludes that US adults spent five hours and nine minutes every day on digital media, compared with four hours and 31 minutes in the previous year:
The UK’s figures are slightly behind: in 2013, TV accounted for more time than digital. However, this is set to change in 2014, when digital will account for three hours and 41 minutes of the average adult’s day, compared to three hours and 15 minutes of television. Of this digital time, non-voice usage of mobile phones will account for one hour and 49 minutes.
Instagram photos with faces get more likes and comments
Research conducted at Georgia Tech has found that Instagram photos that contain faces are 38% more likely to get likes and 32% more likely to be commented on. Saeideh Bakhshi, a researcher on the study, attributed this to a human urge to see the faces of others, and found it interesting that this translated into an online context.
Google releases ‘Android Wear’ software
Google has made its ‘Android Wear’ software available to developers, in the hope to gain traction in the smartwatch market. The video below shows off some recent advances in the field.
Forrester argues that Facebook is failing marketers
A blog post from Forrester Research has argued that ‘Facebook Is Still Failing Marketers’. Having made a similar point last October, the piece’s author points to low organic reach, discontent amongst brands and fears over fake fans as reasons to concentrate social efforts on other platforms.
Facebook growing its share of mobile ad dollars
The mobile ad business is growing fast. Up by 105% in 2013, it is forecast to exceed a value of $31.5bn this year. Google remains the biggest player, though its market share is decreasing due to the rapid rise of Facebook as a mobile advertiser. With just 5.4% of mobile ad dollars in 2012, Facebook’s share increased to 17.5% in 2013 and is set to grow to 21.7% in 2014.
Facebook games are hugely popular
According to new statistics, Facebook gaming is an incredibly popular part of the network. Roughly 375 million people (a quarter of the network) play Facebook games each month, and 735m referrals are sent every day. The most popular game? You guessed it. Candy Crush, of course.
Share Facebook albums with a limited selection of friends
Facebook launched v8.0 of its app for the iPhone and iPad recently, with an interesting new feature: users can now share photo albums with ‘only these friends’. Users can already do this for photos and status updates, despite it being reported that this feature, too, was brand new.
TED takes over category on Facebook Paper
TED took over the whole ‘Ideas’ category of Facebook’s standalone news feed app, Paper, last week. The move was in line with the TED 2014 conference and sees Facebook looking to source high quality content for Paper.
The difficulty of Twitter for brands
Last week, we marked Twitter’s 8th birthday with a piece by our very own Emily Hawes, who discussed the development of Twitter as a social network. She pointed out some of its difficulties, highlighting a slowing user growth and decrease in timeline refreshes. She attributed these in part to confusion felt by new users, as well as weaker relationships than on other social networks. This comes at the same time as research that suggests that 30.6% of brands are still unconvinced of Twitter’s value as a marketing resource: 45.1% of brands cited their greatest challenge as “measuring ROI and results”, followed by “building an audience” (42.1%) and “engagement” (36.8%).
Twitter trialling new features, may drop @replies
Twitter is testing a number of new features this week, including the potential ofdropping the well-recognised @reply. The change is included in the alpha version of Twitter’s new Android app and it’s believed that this may be part of a wider move across the network.
Naturally, the move has led to debate about the effects across Twitter. We Are Social’sRobin Grant spoke to The Drum about the issue, saying:
Since inception Twitter’s been making changes to try and make the platform less confusing. Recently, these developments have picked up even more pace, perhaps as a result of its recent first earnings announcement, where attracting and holding on to new users was flagged as an issue for the platform.
Yesterday’s news that Twitter is experimenting with phasing out @ replies completely won’t be popular with loyal Twitter users – change never goes down well, especially to something as fundamental as the @ reply.
Many see this as one of Twitter’s key differentiators, and the new Twitter tests look more like what happens when you tag people in Facebook posts. But with Twitter’s current focus clearly tuned into keeping new users engaged, rather than placating its existing community, it’s unlikely the prospect of short-term protest will disrupt its long-term plans.
In addition, two more features are being tested. First of all, a new reach figure will allow you to ascertain how many people actually saw your tweets. This should prove useful for brands’ analytics, though Twitter may end up regretting the decision to show people how few followers are seeing each tweet. The second feature, ‘fave people’, allows users to siphon off a select set of contacts and view their tweets in a separate stream.
Twitter pulls #Music app
Twitter has pulled its #Music app from the app store. Existing users have until 18th April with the app, which hoped to make the most of the popular topic of conversation on the network. That one goes down as a failed experiment.
Pinterest looking to grow revenue and users
Pinterest is planning to introduce adverts, with a huge asking price of $1m to $2m per ad. Evidently, the network is aiming its offering at premium brands, though no date has been announced for their launch as yet. This isn’t the only recent move aimed at revenue driving, either; the network is launching ‘Gift boards’, curated entirely from buyable items, which it hopes will raise further money from e-commerce.
Vimeo buys Cameo
Video-sharing platform Vimeo has acquired Cameo, the mobile, cloud-based app that that aids in shooting, styling and sharing short films. Kerry Trainor, Vimeo’s CEO, said of the move:
Vimeo is committed to empowering all creators, and the ubiquity of HD camera phones is driving the largest wave of video creation ever seen. What we love about Cameo is that it gives even novice video-makers the power to create beautiful, well-crafted videos.
We Are Social launches evian on Snapchat
We Are Social has been working with evian to bring the water brand to Snapchat, in a campaign which shared exclusive content from evian’s latest ad ahead of its official release. You can see the trailer for the video below. It’s even got a baby Spiderman.
Carlsberg brings happy hour to Instagram
Danish beer brand Carlsberg is offering half price beer to Instagram users in exchange for Instagram photos. Dubbed ‘Happy Hour 2.0′, the campaign asks users to share an image with the name of the venue and #HappyBeerTime (whatever that may be), thus benefitting the drinker, the bar and the brand.
Not your average pitcher of Heineken
Heineken has asked Twitter followers to send in a tweet-sized film pitch using the hashtag #15secondpremiere, themed around “going beyond what you’re capable of”. The campaign received more than 1,800 tweets and a winner will be selected on a number of criteria including creativity, entertainment value and the pitch’s 15 second feasibility. The winner’s pitch will be brought to life and premiered at the Tribeca Film Festival. Here’s one of our favourites.
Man and wife. Man has obsession with banana. Banana ruins their marriage and kills the wife. Man and banana get married. #15secondpremiere
— Jack Hinders (@Hinders6) February 28, 2014
Taco Bell promotes its new breakfast menu
US fast food chain Taco Bell is launching a breakfast menu, and promoting it bysending pre-paid ‘burner’ phones to 1,000 influencers and dropping others in secret locations revealed to Twitter followers. These phones will be sent challenges by the restaurant, which can be completed by posting to Instagram or Twitter. They are also capable of phoning Taco Bell HQ. You know, just for a chat.
Nivea Men signs Jamie Redknapp up for Facebook campaign
Soccer pundit Jamie Redknapp stars in Nivea Men’s latest Facebook campaign, appearing in a fictional show named ‘Redknapp’s Grassroots Round Up’. The programme takes the form of humorous, scathing reviews of amateur soccer, into which Facebook users can insert pictures of their friends, while selecting particular insults.
‘No make up selfies’ create Cancer charity windfall
As you may well already know, a number of selfies appeared on Facebook this week, taken by women without makeup, in aid of Cancer Research. Two separate Guardian articles discussed the key issues that the meme highlighted: the first pointing out thehuge windfall that the campaign had produced for a worthwhile charity, the second arguing that this only came about after it was initially ousted as an empty gesture.
The effect of Turkey’s Twitter ban
The Turkish government banned citizens from using Twitter last week, in an attempt to prevent the spread of dissent. However, users initially found straightforward routes around the ban, including a quick and easy change to a device’s DNS. In fact, data that We Are Social released to the press has shown that the ban has pushed the number of Tweets in Turkey to record numbers, as Robin Grant discussed with CNET:
The main effect so far of Turkish Prime Minister Erdogan’s Twitter ban seems to have actually been inspiring more people to tweet. Banning Twitter is clearly a counterproductive move that will ultimately have the opposite effect to that intended. The Internet was designed to route around obstacles like PM Erdogan, and its users will continue to find ways to do so.
It appears people in Turkey are enjoying the challenge, tweeting via text message, through an anonymous VPN, by changing their DNS — and it seems even those who may have had little interest in tweeting before are now getting involved. As numerous politicians all over the world have discovered to their detriment in the past, it’s not clever to pick a fight with social media. It’s not one they’re likely to win.
The Budget on Twitter
The launch of the 2014 budget by the UK government saw a typically high volume of traffic on Twitter, with 150,000 mentions of #Budget2014 and 40,000 of #ToryBingo. The latter came after the government reduced the tax on bingo, which received significant negative traction when Conservative Party chairman, Grant Shapps, tweeted the below.
— Grant Shapps MP (@grantshapps) March 19, 2014
We Are Social’s Ed Kitchingman discussed the tweet’s impact with Ad Age:
The Conservative Party [also known as the Tory Party] must be kicking themselves… Grant Shapp’s tweet was seized on as an example of a party out of touch. Some [Members of Parliament] or commentators might laugh this off as just a storm on social, but this just shows a lack of understanding about social’s influence. One ill-considered tweet has undermined the core message.
Global Marketer Week takes place in Sydney
The WFA’s Global Marketer Week has begun, with a number of events from the likes of Google, Unilever, Diageo and adidas. We Are Social is presenting its latest research on inspiring brand stories, with a panel including senior executives from the likes of Unilever, Fiat and Kimberly Clark.
Indonesian startup brings back nostalgia of developing photos
Claiming it’s not a competitor of Printerous, this Indonesian startup called Pictalogi serves to bring back the novelty of printing photographs chosen across three photo sources. The site allows users to select their images from Facebook and Instagram and collect it into a pre-set photo album and print it.
An interesting and refreshing deviation from how we use real-time methods of sharing our photographs today, as opposed to how photography initially started out to be.
Facebook election tracker for upcoming Indian elections? Sounds social.
Facebook wants to be at the heart of the debate – a debate that involves 814 million eligible Indian citizens surrounding talks of the election candidates for the upcoming Indian national elections. Facebook rolled out its Indian election tracker along with a trend tracker that counts mentions on Facebook for each of the leading politicians and election candidates.
Definitely a good way to hear the voices of the people in light of a large national event.
Let’s quit all the social media rumor-mongering and just #prayforMH370
In light of the recent disappearance of a Malaysian airlines flight MH370 that was en route from Kuala Lumpur to Beijing on Saturday, it is evident that social media has taken over newsfeeds by storm with a mix of both inappropriate and inaccurate reports of the incident. We all know how our friends on Facebook have turned into ‘investigators’, culling information that only to add on to the drama of the investigations. It’s time we stopped, took a step back and remember to socially mention with ethics. Tech in Asia said it well when they wrote on how the usage of social media has spread news of this incident in a way we hope to improve.
Facebook Page organic reach keeps falling
Further evidence has arrived of a decrease in the organic reach of posts from brand pages on Facebook. An analysis of 106 country-level brand pages found that average organic reach dipped from 12.05% in October 2013 to 6.15% in February this year; for the 23 pages analysed with 500,000 fans or more, the equivalent decrease was from 4.04% to 2.11%. If you’re concerned about this change, then read our recommended approach to dealing with the issue.
Facebook redesigns desktop News Feed
Facebook has made a number of changes to its desktop News Feed. After an unpopular dramatic overhaul around a year ago, the social network has played it fairly safe, with a new design that includes different iconography, larger photos, fresh fonts and the presence of story cards, along with a large search bar at the top of the page. The redesign is being pushed out gradually – if you haven’t got it yet, here’s what it looks like:
Facebook Messenger launches on Windows phone
Facebook has launched a version of its Messenger app for Windows phone. The service, which has been available on iPhone and Android for some time, has a 4.5 star rating from users.
Twitter ad revenue increases
Twitter’s ad revenue increased by 110% to $664.9m in 2013. The growth came as a result of a higher number of ads, although the cost of these ads actually fell throughout that time – by 18% in Q4 2013, or 67% for the whole of the year.
Foursquare location data being used to target ads
Foursquare is bulking up its ad offering by partnering with Turn, an ad targeting firm. This will allow the use of Foursquare’s location data in the serving of ads on mobile and desktop, by anonymously matching user email addresses with web cookies.
Getty allows images to be embedded for free
Stock image site, Getty, has added an embed feature, which renders around 35 million images free for non-commercial use. The move, which could radically alter the way in which stock images are used, looks to tackle illegal image use. When an image is embedded, it will automatically appear with full accreditation.
Mondelez partners with Facebook
Confectionery giant Mondelez has announed a ‘global strategic partnership’ with Facebook, amounting to a 52-country ad deal that includes the USA, UK, France, Brazil, India, Indonesia and the Gulf States. Mondelez’s VP of Global Media and Consumer Engagement, Bonin Bough, commented:
For the first time, we’ll be able to incorporate Facebook at the core of our media investment plans. This isn’t just about having a social-media strategy; it’s about digitizing our entire approach to communications.
Airbnb comes to the help of SXSW
Airbnb got in on the action at SXSW by trawling Twitter for those in need of help at the festival and coming to their rescue with more than 100 ‘rewards’, ranging from providing a pair of cowboy boots to furnishing a whole apartment within two hours. This isn’t a new idea for Airbnb, which says it conducts this kind of social media listening and responding all year, usually dishing out five to 10 rewards a week. But it’s certainly put the company in the good books of SXSW attendees over the last few days.
Following on from We Are Social’s hugely popular Social, Digital and Mobile Worldwide in 2014 report from last week, we’re very pleased to share an even more detailed look at the online landscape around the Asia-Pacific region.
It also turns out that a week can make a big difference when it comes to online data; in the past 7 days, and with the help of some of the 200,000 people who’ve viewed our Global report, we’ve found some even fresher stats to the ones we published in last week’s report.
These new discoveries have had a particular impact on India’s stats, where figures for internet users have changed from 151 million to 213 million. Internet figures for Indonesia have also almost doubled, to 72.7 million.
These changes have had a significant impact on the regional and global totals too, so we’ll begin with a refreshed look at the stats from the very top.
The Global Picture
Following revisions to a number of countries, the number of worldwide internet users now exceeds 2.64 billion, representing global penetration of 37%:
Following our report last week, we also received a number of queries regarding the difference between mobile subscriptions and actual mobile users, so we’re delighted to be able include a new chart comparing the two in this report.
We’ve teamed up with the wonderful team at GSMA Intelligence for this, and they’ve been kind enough to let us share this valuable data in the report – here’s the APAC picture:
In order to understand the context in which people use mobile devices, it’s also important to understand how people pay for their subscriptions (contracts), and whether they have access to potentially faster mobile data connections.
The chart below offers more detail on both these areas, detailing how many people have pre- vs post-paid contracts, and using 3G as a proxy for the likelihood people could access faster internet if they chose to take out a relevant mobile data plan:
Asia-Pacific In Context
APAC is home to almost 3.9 billion people, accounting for just under 55% of the total world population. The region hosts just under half the world’s Internet users, and 52.2% of the world’s active social media users:
click to enlarge
Although internet user data for a number of countries around the region hasn’t been updated as recently as we’d hoped, APAC has still shown impressive growth in recent months, with Asian countries alone adding more than 150 million new users since our previous report in October 2012 – many of which were in India and Indonesia:
However, internet access is still far from a universal reality around APAC, and penetration rates in some countries remain surprisingly low:
It’s interesting to see how the average number of hours spent on the internet varies around the region too, both in terms of desktop / laptop access, as well as the time spent on the mobile web:
It’s important to note that the figures in the chart above are based on claimed time spent on the internet, rather than on actual traffic. This has two important consequences:
- The data will, in part, reveal the story that people choose to tell about their internet use, rather than the exact number of minutes they spend connected
- However, in a similar way, this ‘claimed’ data helps to avoid over-counting internet usage when someone is connected to the internet, but not actually making use of it (e.g. the browser is open in the background while someone works on another, non-internet related application).
- There may also be some variations across cultures in what people consider ‘internet’ access. For example, someone who streams music through a service like Spotify for the whole day may not consider this ‘time spent on the internet’, even if we could argue the opposite is also true.
2013 was an impressive year of growth across almost every aspect of the social media world in APAC, with chat apps in particular seeing stunning growth thanks to platforms like WeChat, LINE, and Kakaotalk.
We’ve chose to focus on social networks for this report’s data though, as they continue to offer the greater opportunity for marketers.
User figures and penetration rates for social networks still vary hugely around the region, but the overall trend is definitely upwards (note that MAU stands for Monthly Active Users):
It’s worth highlighting that the figures for social media penetration often exceed those for internet penetration, especially in fast-evolving markets. There may be a number of reasons for this:
- Social media stats are almost always more up to date than those for internet usage, largely because they are collected by a commercial entity on an on-going basis and published at least quarterly to help with advertising sales. In Facebook’s case, the monthly active user figures are available in almost real-time.
- Many reports on internet usage and penetration omit mobile internet usage, meaning many mobile-only users aren’t included in the figures (partly because they’re more difficult to identify). In many emerging markets – particularly places like Indonesia or Myanmar – mobile-only use can account for a significant proportion of internet use. People accessing social media through mobile devices will be counted, however, meaning social media numbers are often a more accurate indication of actual internet use and penetration in these markets.
- On the other hand, some people may have multiple social media accounts on the same platform, leading to a slight skew in the data, although we don’t anticipate this is the main cause for the difference between internet and social media usage numbers.
We’ve also changed the way we report user numbers in this year’s report compared to our previous report in 2012, and we now only report monthly active user numbers (MAUs) for any given platform. This ensures a more reliable and actionable data set, and ensures organisations using the data have the most up-to-date picture of people’s preferences and behaviour throughout the region.
Facebook’s MAUs continued to grow across the region over the past year, adding 54 million by January 2014 in Asian countries alone (excluding countries in Oceania like Australia and New Zealand).
China’s Qzone added 25 million MAUs too, meaning that overall growth around the region is somewhere in the region of 80 million new active users – almost 10% growth year-on-year.
We opted not to include chat apps like WeChat, WhatsApp, LINE and Kakaotalk in this year’s analysis for a couple of reasons:
- The way that people use these platforms remains largely one-to-one, so they offer less of an obvious mass engagement channel for brands compared to platforms like Facebook, Twitter and Weibo (although we recongise that this is changing, especially with tweaks to WeChat’s platform);
- The companies who operate these platforms tend not to publish monthly active user figures, and where they do, they aren’t broken down by country, making it very difficult for us to attribute usage by country.
However, for handy reference, the global user figures for each of the region’s largest chat apps are as follows:
- WhatsApp: 400 million monthly active users worldwide
- WeChat (Weixin): 270 million monthly active users worldwide
- LINE: 300 million total registered users worldwide
- Kakaotalk: 130 million total registered users worldwide
We’re pleased to offer time spent on social media for many of the region’s larger economies too, thanks to some great data from GlobalWebIndex’s Active Usage: Time Spent study, which they’ve kindly allowed us to share. You can find out more about this study here.
As with the time spent on the internet chart above, this data is based on claimed usage rather than actual traffic information. This again means that data may be coloured by the story people wish to tell about themselves, but at the same time, it also helps to avoid over-counting time where people have social media open in the background.
Based on our qualitative research, many people keep social networks open throughout the day in a distinct browser tab or tool like Tweetdeck, but do not necessarily spend all that time actively engaging with the platform itself, so the data above should be used in conjunction with traffic-based numbers (where available) to paint a multi-dimensional picture of people’s behaviour.
It’s interesting to explore the above chart in the context of the societal norms of each country too; it appears that the time spent on social media is determined as much by a nation’s culture as it is by the speed or ease of internet access. In many countries where fast internet access is still a luxury, people still spend many hours engaging with social media, highlighting once again that social media are playing a huge part in the growth and evolution of the online landscape in APAC.
However, to enrich this story, it’s worth looking at the infrastructural elements too. Mobile devices play a huge role in Asia’s social media scene, so we’ve added an extra data set to this report to illustrate mobile social access in more detail:
The number of mobile subscriptions in APAC continue to grow steadily in the past 15 months, with Asian countries alone adding more than 200 million new subscriptions since our previous report in October 2012.
Although it’s likely that some of these new subscriptions constitute second subscriptions (e.g. an additional contract for work or personal use), the importance of mobile devices even in the region’s less developed nations highlights the critical role mobile plays in people’s daily lives in APAC.
While it can be tricky to identify the exact number of people accessing the internet through mobile devices, we have identified reliable data for two important indicators that offer valuable insights: mobile broadband subscriptions, and people accessing social media through mobile devices:
It’s particularly interesting to note that the proportion of the population accessing social media through a mobile device is much higher than the penetration of mobile broadband, suggesting that many people continue to access social media through slower mobile connections.
You’ll find this data broken down for each country around the region in the full report.
The Individual Country Story
We’re delighted to announce that we now have social media and mobile data for every Asian country, as well as 4 key nations in Oceania.
Major additions to this year’s report are North Korea and Myanmar, and although the numbers aren’t likely to challenge China’s position as the dominant digital player in the region, it’s very exciting to see how online media are helping to open up some of the world’s most secretive nations.
In particular, Myanmar – or Burma, if you prefer – has surprised us with the sheer speed of growth, particularly when it comes to social media. From a country where Facebook was technically blocked barely 12 months ago, this Southeast Asian country now boasts well over 1 million Facebook users, and is still growing at an impressive rate:
Despite these impressive numbers though, this still represents a social media penetration of just 2% in Myanmar, so there’s clearly plenty more potential for growth as the country continues its journey towards a fully open approach to the internet.
Even mobile subscriptions struggle to reach double-digit penetration, while the internet – albeit based mostly on fixed-line figures – languishes at just 1%.
However, 2014 looks like a promising year for Myanmar’s online landscape, and we’re looking forward to plenty more good news from them in the months to come.
The story in North Korea remains less clear; with the internet still officially blocked in the world’s most reclusive nation, it’s difficult to get a clear picture of what’s going on. However, Facebook themselves state that they now have 8,200 users within the North Asian state, 4,600 of whom access through mobile devices:
It’s unclear how many of these users are actually North Korean citizens though, and we suspect that a significant proportion may be foreign nationals based in the country.
However, the fact that it is even possible for these people to access Facebook from within North Korea represents a step forward compared to the situation this time last year, so we’ll take that as a glimmer of hope for 2014.
We’ve also included data for Timor-Leste, which, although still small in absolute numbers, represents another reason for optimism, given the young country’s recent history.
East Timor’s social media population in particular is growing steadily, with 6% of the population – or 76,000 people – using Facebook at least once in the past month:
As with many emerging economies, the numbers for internet usage in Timor-Leste are far lower than those for social media, mainly because it’s harder to measure the exact number of people accessing the internet.
Many people still access from shared devices in internet cafés or in places of work, and data is often collected by surveys that have taken quite some time to gather, analyse and publish.
Social media figures such as those made available by Facebook are almost real-time though, offering a more up-to-date and accurate picture of the online landscape within these fast-evolving digital ecosystems.
Excitingly, mobile phone subscriptions have already surpassed 50% penetration in Timor-Leste too, meaning many more people now have the opportunity to connect to the internet as soon as affordable mobile data plans become available.
Alongside figures for Australia and New Zealand, we’re also pleased to present some initial figures for Fiji and Papua New Guinea. Both nations play an important role in understanding the broader picture across Pacific nations, and the stories their data snapshots tell reveal some interesting insights:
Fiji already demonstrates relatively strong internet and social media penetration figures, surpassing the regional average in both areas.
Meanwhile, Papua New Guinea still has plenty of potential for growth, with barely 4% of the population using Facebook in the past month. However, with mobile subscription penetration of 42%, it’s clear that Papuans have an increasing digital opportunity, and we’re confident these figures will all grow considerably during 2014.
We’re also pleased to share statistics on mobile social behaviour for all 30 countries in this study, ensuring marketers have a solid understanding of the opportunities to engage their audiences in a variety of settings and contexts – here are some example stats for Indonesia:
As mobile increasingly becomes our predominant means of accessing online services and content, it’s likely that Asia-Pacific will continue to lead the world in defining the future of the online landscape.
The India Changes
Finally, given the major changes in internet user numbers since last week’s report, here’s how the individual country situation looks today:
So there you have it – another week, another bumper collection of stats. Do get in touch if you’d like some help making sense of these numbers, or turning them into part of an actionable strategy.
Be sure to check back to our blog for more updates in the coming weeks too – given how quickly the data seems to be changing, it’s clear 2014 is going to be another vintage year for online growth. We’re already looking forward to next year’s APAC report!
Sources for all the above data are listed in the full report. We’d especially like to thank GlobalWebIndex and GSMA Intelligence for their help in providing data for these reports, and for allowing us to publish their valuable data.
UPDATE: We’ve amended this post, and some slides in the original report, due to a request from one of our data partners.