Here are all of the posts tagged ‘Indonesia’.
SocialBakers has published its latest set of infographics on the Top Facebook Pages for the month of April. The report no longer shows the fan base of the market, however, we are still able to understand what the top brands and top content in the region are. Here are a selection of reports from the Asean countries.
Blackberry continues to be the top Facebook brand, with a strong following of locals on its Blackberry Indonesia page. Intel Indonesia’s content was one of the top performing post for the month of April – a 3.1% engagement rate for such a large page is commendable.
Interesting to note that “Our Mother of Perpetual Help” page is a recent add to the top 10 pages in Philippines due to its recent spik.
The highlight of April in Thailand was the content produced by Pantene that garnered more than 82,000 interactions.
McDonalds Malaysia continues to be the top page in the nation with the largest fan base and providing the top content.
LinkedIn passes 20M users in India, is second largest market behind US
TheNextWeb recently reported that LinkedIn users in India had soared to an impressive milestone of 20 million users. This makes India the second largest market on the platform, only behind the US in terms of registered users. What’s more impressive is the fact that user sign-ups on the professional networking platform has gone up by over 500 percent since November 2009, when the company opened its first office in the market. Currently, India represents half of the 40 million users in Asia Pacific, and 9 percent of its 225 million users worldwide. In other markets across the region, the user bases are comparatively small, but growing as well: there are 4 million users in Australia, 2 million in Indonesia, and 1 million in both Malaysia and the Philippines. Singapore also recently passed 1 million users as well.
There are 18M social media users in Thailand; Instagram users up 163%
According to a recent report by TechInAsia, Thailand’s social media landscape has seen rapid growth this year. Citing a new infographic by ZocialInc, the results indicated that Instagram users had increased by a staggering 163 percent in the last year, to over 600,000 users. While this figure still pales in comparison to Facebook’s 18 million, the social network’s growth also declined to a relatively sluggish rate of 28 percent in the same time period. Social media is growing healthily across other platforms as well: Line has 15 million users, while YouTube has over 5 million and Twitter has about 2 million in the market.
Emerging markets drive Facebook user growth
Facebook continues to gain users at a rapid pace, even after passing 1 billion users last year, and 1.1 billion users last month. eMarketer reports that the growth in user base is being strongly driven by emerging markets across the globe; India, Brazil, Russia, the Middle East and Africa are particularly strong markets in the recent gains for Facebook’s user base worldwide. eMarketer predicts that active users will continue to grow as well, to pass 1 billion active users at some point this year. In terms of regions, Asia-Pacific, the Middle East and Africa, and Latin America are set to contribute the most across the global user base, by growing at a rate of at least 30% during 2013. eMarketer estimates that Facebook will reach 1.26 billion global users in 2014.
WeChat now has 195M monthly active users
WeChat has continued seeing rapid growth this year. Last week, we reported that the chat app had grown to an impressive 190 million monthly active users. Without skipping a beat, it’s grown again to reach 195 million monthly active users. TechInAsia reports that the chat app has increased by about 23% since last quarter, and over 228% in a year. While WeChat’s 300 million registered accounts are predicted to breach 400 million during this month, the increase in WeChat’s monthly actives suggest that WeChat and Whatsapp are quickly becoming neck and neck for this figure (Whatsapp has 200 million monthly active users).
In the US, 90% of mom internet users are on social media
According to a recent report by eMarketer, over 90% of US moms who used the internet were also active social media users as well. Based on a comScore study from March 2013, the results suggested that moms who used social media in 2013 were up by 20% compared to those who did in 2010. The study also indicated that moms in the 18-34 age bracket were the most likely to use social media, but also the demographic that spent the most time on them. In fact, young mothers spent the most time on Facebook, even compared to the general population. While time spent on Facebook was 24 percent higher on desktop, the combined differece of desktop and mobile Facebook usage suggested that “young moms spent 260 perent more time than the average user.” US moms were also more likely to spend more time on other platforms across social media as well. 77 percent of US moms were on YouTube, compared to 61 percent of the total internet users in the country. 27 percent of US moms were on Instagram, while only 15 percent of the general internet population were using the platform.
Alibaba buys US$586 million stake in Sina Weibo
As part of its push into social media, Alibaba (China’s top e-commerce company) has purchased an 18% stake in Sina Weibo, China’s Twitter-esque service with a userbase in excess of 500 million. The deal gives Alibaba the option to increase its stake in Sina Weibo to 30% and is expected to rake in revenue of about US$380 million within the next 3 years. Sina Weibo users can expect more e-commerce offerings in the coming months
Line to launch toy smartphone for kids
Japanese chat app, Line, clearly believes in starting young. Shortly after launching its own cartoon series, Line is expected to launch a toy smartphone priced at US$70 on August 8. Using Near Field Communication (NFC) technology, children will be able to send stamps and messages when two toy Line phones are in contact.
Top brands on social media in ASEAN
Thailand-based social analytics firm, Zocialinc, has released an infographic ranking best-performing brands on Facebook, Twitter, YouTube and Instagram in Southeast Asia. The coverage is largely focused on Thailand, Indonesia, Malaysia and the Philippines and seems to penalize brands that may not have an active presence on all four networks even though they may be doing very well on their network of choice. The full infographic includes interesting insights into user behaviour on the different social networks.
(click through for the full infographic)
Swedish food supplier uses Instagram as Asian food education tool
Want to learn about Asian food? Upload a picture of the dish to Instagram and hashtag #askctfood or tag @AskCTFood and receive details on how to prepare them. The catch? This service is only available in Swedish, as this app was built by Swedish food supplier CT Food.
UK photo sharing users to lose rights to uploaded photos
Changes to the Enterprise and Regulatory Reform Act has resulted in an overnight loss of rights by amateur and professional illustrators and photographers to work that they’ve uploaded to platforms like Facebook, Instagram and Flickr. The Act contains changes UK copyright law which allow commercial use of images deemed “orphan works”, ie. where information identifying the owner is missing. The far-reaching consequences is that millions of photos are at risk since metadata is often stripped from the photos when they’re uploaded. As if that isn’t bad enough, the Act allows for sub-licensing, which allows wholesale of work by someone who has it, without paying the originator a single penny. Penny for your thoughts!
New layout for pages on Facebook mobile
Facebook has updated the way pages appear on mobile, citing a number of benefits for users and page owners. For the former, they note a ‘cleaner, simpler look’, with relevant information such as photos and location positioned alongside interaction buttons at the top of the page. These seem to constitute benefits for page owners too, who will look to benefit from higher engagement as a result of the changes. They’re also set to be provided with the ability to pin important posts and a streamlined management tool. To see how the changes will appear for different users, see the image below:
Twitter testing two-factor authentication
Twitter has begun testing two-factor authentication, in a move that looks to prevent a continuation of the high-profile hackings that have happened recently. From the Associated Press to FIFA president Sepp Blatter, a number of large, verified accounts have been taken over, posting strange and often embarrassing content. Whilst two-factor authentication would be unlikely to be rolled out universally for the sake of avoiding hassle on smaller, personal accounts, it would likely be a welcome move for brands and public figures. Both Google and Facebook already offer a similar system.
LinkedIn launch ‘Contacts’
LinkedIn have introduced a new service called ‘Contacts’. Essentially, it takes details of contacts from various areas of your phone or computer, including email accounts, calendars and address books and compiles them in one place, allowing you to interact with people more easily and maintain important relationships. The service will be launched both on the LinkedIn platform and as a standalone mobile app. The full details are contained in the following slides:
Tumblr introduce in-stream mobile ads
For the first time, Tumblr will include ads on mobile that look like normal posts. Previously, adverts only appeared in “Radar”, where now mobile users will see up to 4 ads per day in the home stream. With collaborators including GE, Warner Bros and ABC, Tumblr are really set to bulk up their advertising revenue, but claim to be devoted to maintaining the current Tumblr experience. Head of sales Lee Brown has stated that:
This mobile advertising opportunity is native to how our consumers experience content on our apps; as a continuous stream.
Advertised posts will be differentiated from others with a $ symbol. Tumblr have stated that, the move will ultimately expand to desktop, but there is no timeframe given as yet.
Budweiser’s ‘buddy cup’ app
Budweiser’s new campaign looks to play on the emotional connection created by touching cups during a shared beer. Their new ‘buddy cups’ link to Facebook, so that you can become friends with someone on the network by tapping cups with one another. Now when you drunkenly agree to add someone on Facebook, you won’t have until the morning to change your mind.
Nike PHOTOiD and Instagram
For the past few years, Nike iD has allowed create their own, customised clothing from a range of colours. Now, the sportswear brand is taking it one step further, linking with Instagram to launch ‘PHOTOiD’, a tool that designs clothing based on the colours of your favourite Instagram photos. It’s certainly a novel idea and it will be interesting to see the extent to which people are willing to use a system like this. Here are some examples that have already been made:
Photograph an advert for free Weetabix biscuits
Weetabix are looking to take advantage of ‘dual screening’ behaviours with their new #takethebiscuit campaign, which asks for fans to take a photograph of their latest TV advert. Fans can then show their picture at a branch of Boots to pick up a free breakfast biscuit. Whilst the idea is an interesting one, it did have a couple of problems. The barrier to entry is quite high and, according to reports, some Boots stores were unaware the campaign was happening. You can see the advert below in all its glory, complete with #takethebiscuit hashtag to encourage Twitter conversation.
We Are Social’s design campaign for Kleenex
We Are Social have launched a competition to design the new Kleenex Box, partnering with internationally-renowned designer Kelly Hoppen to create a brief asking young creative talent to decorate the box in their own style. Using Talenthouse to collect entries, the final decision will then be made by Kleenex’s Facebook community, who will vote on which design gets made into the next tissue box.
Urban Outfitters and Converse’s joint Vine competition
Fashion retailer UO and trainer brand Converse have partnered to produce a competition on Vine, which asks fans to post a video of ‘A day in the life of your Converse’ for the opportunity to win $1500 in UO gift cards, 10 pairs of trainers and 2 different music related trips, in San Francisco and Brooklyn respectively. Whilst a number of brands have started using Vine to produce content, this is one of the first examples of a more in-depth campaign usage.
— Urban Outfitters (@UrbanOutfitters) April 17, 2013
— Urban Outfitters (@UrbanOutfitters) April 17, 2013
Guided Twitter tour by the Tate Modern
To highlight a new Roy Lichtenstein exhibition, the Tate Modern produced a guided tour on Twitter. A museum curator spent half an hour tweeting images and information about the artist’s work, allowing those who would be otherwise unable to attend the museum to interact with the content in a meaningful way.
Evans support ‘golden bikes’ activity on Twitter
UK bike shop Evans Cycles have partnered with record-holding British Olympic cyclist Sir Chris Hoy for a campaign called ‘Hoy’s Golden Bikes’, for which the Olympian has hidden 3 gold coloured bicycles around the country. Whoever finds them can trade one in for a brand new bike of their own, worth £1000. They’re supporting the activity on Twitter, with clues coming both from the official @chrishoy account and via the hashtag #hoyshiddenbikes.
China’s Ya’an earthquake: How social media helped
The 7.0-magnitude earthquake that jolted southwest China’s Sichuan Province Saturday morning shook the nation, reminding many of the Wenchuan disaster that happened in the same province in 2008. While social media was not widely used during the 2008 earthquake, this time, Chinese social media platforms such as Sina Weibo, Tencent Weibo, Baidu, SoSo and 360 have responded with a homepage search function for people who are looking for their lost family and friends.
For example, Sina Weibo created a hashtag “#ya’an person finder#” for the earthquake. Anyone affected by the earthquake can post their information in the format “#ya’an person finder# + victim’s information + family’s contact details”. The post below shows a Tencent Weibo post by an earthquake victim to let his concerned family know that he is safe:
Last year, we observed Sina Weibo playing its role as a crucial lifeline in the Beijing floods. Increasingly, social media becomes the go-to channel for people to communicate with family and friends in times of disaster. Celebrities, media, and telecom companies are also helping with rescue efforts by pushing out information on social media channels. To pay tribute, Sina Weibo mourned along with the sufferers by changing the whole page black and white.
Sina Weibo launches new layout for traditional media
As Wechat continues its rise in the social media scene, competitor platforms such as Sina Weibo are quick to respond with new functions. It has launched a special layout for traditional media pages, such as the one for People’s Daily as shown below:
In the media edition, posts will now feature a news thumbnail, headline and a summary. Moreover, it is reported that the posts can be targeted based on different audience segments. Similar to Wechat, news updates on Sina Weibo will be based on users’ stated preferences then delivered to them via private messages (私信). Will this be enough to compete with Wechat?
Indonesian President joins Twitter with over 700,000 followers
As reported by Tech in Asia, yet another world leader has joined social media. Last week, Indonesian president, Susilo Bambang Yudhoyono (also known as SBY) opened a Twitter account. Since his first presidential tweet, his handle, @SBYudhoyono, has gained over 700,000 followers.
Indonesia has one of the largest Twitter user populations in the world, so it is great to see that it is being used as a platform for the president to better interact with the Indonesian people in real-time. Among his 27 tweets so far, the Indonesian president also responded to a few Indonesian citizens asking about plans to develop Indonesia’s poorest region, Papua. With several global leaders also engaging their citizens on Twitter, will Yudhoyono eventually be one of the most active world leaders on social media?
The value of a Facebook fan
The average value of a Facebook fan has risen by 28% to $174 since 2010, according to a study by Syncapse of 2,000 US residents in January and February 2013. The research compared fans and non-fans in a number of topics, including product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity, in order to come up with a monetary value of the average fan. It’s worth noting that there are huge behavioural differences between fans and non-fans in terms of social media, with 2/3 of the former group also fans of more than 10 brand pages. 3/4 are likely to share a good brand experience with Facebook friends and 2/3 a bad one.
Questions on Facebook brand pages increase by 30%
From Q4 2012 to Q1 2013, the number of questions asked on Facebook brand pages has increased by 30%, from 953,000 to 1.2 million. This is accompanied by a 49% increase in answers, from 499,000 to 744,000, suggesting that brands are catching up with the necessity of responding via social media. In fact, the percentage of queries that receive a response is up in every sector; Finance are leading the way with 80%, followed by airlines with just below 80%, whilst alcohol brands prop up the other end of the table with under 40%. Despite this, the time it takes for brands to respond has spiked in the last quarter, bucking a decreasing trend. Down from 20.9 hours in Q2 2012 to 19.5 in Q3 and 13.7 in Q4, the waiting time shot back up to 22.6 hours in Q1.
New Facebook app for iPhone and iPad
Facebook has launched a new Facebook app for iPhone and iPad. Major new features include stickers, chat heads, an updated news feed and some changes to photos. Stickers are basically large emoticons; these may present a revenue stream in future with an announced ‘sticker store’, but are currently free. Chat heads, previously announced in ‘Facebook Home’ for Android, will allow users to keep on top of chats wherever they are in the app. The updated News Feed and filters, allowing users to organise what they see depending on whether it was posted by certain friends or people they follow, have been integrated, whilst a couple of photo filters have been added, along with a ‘shared photos’ album containing any images you have sent to particular friends.
Facebook’s Ads API allows cost-per-action pricing
Facebook has announced a new method of pricing available through its Ads API, which allows advertisers to choose their favoured action and set a maximum price per action of that type. This means that, rather than limiting budget to ‘price per click’ or similar, brands can choose the action that they value the most and allot spending accordingly. The system is currently available for page likes, link clicks and offer claims, but is likely to expand further in future.
Facebook set to price video ads at $1 million
Despite being yet to finalise the format for its upcoming video ads, Facebook are reportedly asking for $1 million per day from advertisers to use the system. The adverts, set to be introduced in June or July, will play automatically within the desktop version of Facebook. Four broad demographics have been identified: under-30s and over-30s, divided in turn by gender, with each of these intended to see no more than 3 adverts per day. If Facebook can achieve their asking price, this could serve to be lucrative business for them; however, it’s far from a forgone conclusion that they will succeed in doing so.
Facebook experimenting with ‘Tap to Call’ functionality?
Facebook has reportedly been in talks with ‘tap to call’ vendors RingRevenue, Freespree and Synclio, with a view to integrating the functionality to ‘Home’ and its mobile app. ‘Tap to Call’ functionality would allow a button within adverts that users could click to instantly call the brand advertised. If done right, this could see a world of advertising opportunities on Facebook, with the idea already working wonders for Google. However, there are a couple of counterpoints; critics have wondered about how the service may be impacted by the fact that Facebook ads are currently targeted by interests, rather than intent, and how cautious the network is likely to be with the service, potentially more useful for interacting with friends than advertising.
Facebook’s TV ad for ‘Home’
Hot on the heels of their first TV advert, Facebook have produced another, this time starring Mark Zuckerberg himself. The video, below, shows Facebook’s CEO giving a speech to the engineers who built ‘Home’, until one of them drifts off into the imaginary world of the service itself.
Positive tweets directly linked to sales
A study presented by Deloitte at last week’s Twitter4Brands event in London found that not only does Twitter produce valuable word of mouth advertising, but that positive tweets directly drive sales. One case study was particularly illuminating: that of EA Games and their world-famous title ‘FIFA 13′, which concluded that a 30% increase in positive tweets was more effective in driving sales than a 30% increase in above-the-line advertising. By tweeting about major events they were able to get people talking about the game at the same time as football in general. For example, they launched a giveaway under #86messi when the Argentinian star’s 86th goal broke the record for most times scored in a year, and saw the hashtag mentioned over 50,000 times.
Twitter launch #Music app
Last week, Twitter launched their new #Music app, a platform for fans to locate new music through the social network. Available in the US, Canada, the UK, Ireland, Australia and New Zealand, it is divided into four sections: ‘suggested’, ‘popular’, ‘now playing’ and ‘emerging’. The first three are fairly self explanatory: ‘suggested’ and ‘popular’ suggest artists and tracks based in turn on what you follow and what’s trending, whilst ‘now playing’ allows your friends to see what you’re listening to. ‘Emerging’ is particularly interesting, allowing users to find new music through an algorithm that locates music that might not be too well known. Currently, the system seems designed at increasing conversation around music, but there may be opportunity for advertising from record labels and sponsorship.
Twitter introduce keyword targeting to Ads API
Twitter has bulked up its Ads API with the introduction of ‘keyword targeting’, allowing advertisers to target users based on specific words in their Tweets. The key benefit is that this will allow the targeting of intent; Twitter themselves have given an example based on a touring band, whereby the band’s management can target tweets at those who have mentioned them, letting them know that the band are playing in their area. This is a signifcant contribution to Twitter’s increasingly profitable advertising base: eMarketer have predicted that they will make $582.8 million in 2013 and nearly $1 billion in 2014, on the back of $288.3 million in 2012.
Twitter partner with BBC America for branded video
Twitter has launched a partnership with BBC America, looking to expand its branded video output. Video clips will appear in-stream when users click on a Tweet. Having already done so with sports for NCAA’s ‘March Madness’ basketball event (shown below), this represents the first time that such a link has existed for entertainment television.
— NCAA March Madness (@marchmadness) March 29, 2013
WhatsApp is bigger than Twitter
According to WhatsApp CEO Jan Koum, the service now has more than 200-million users, making it a larger overall network than Twitter. Moreover, it is being employed heavily by those users, with 8 billion inbound and 12 billion outbound messages every day and no reported drop off since its decision to charge $0.99 a year. With competition growing from Chinese rival WeChat and its 300 million users, of whom 40 million live outside of China, it will be interesting to see how WhatsApp’s growth continues going forward.
New LinkedIn app for iPhone and Android
LinkedIn has majorly updated its iPhone and Android apps for the first time in nearly two years, with a vast overhaul of the activity stream and navigation systems, as well as the introduction of ads. The personalised activity stream is now sleeker, with more visual content, much like the updates that have been made to recent Facebook mobile apps. From here, users can simply swipe the left side of the screen to navigate around the app, creating a more well-rounded overall experience. Adverts will see the network attempt to monetise its success on mobile, in the form of sponsored content within the stream. More detail on the app can be found in the below video:
Google+ comments now visible on Blogger
Those using ‘Blogger’ to update their blog can now integrate Google+ Comments with other responses to their posts. Google have cited the benefits to this, including more straightforward comment management, as well as the ability for readers to filter blog comments, leading to more meaningful engagement and potentially higher traffic as a result. Bloggers can turn on the system, shown below, by selecting ‘Use Google+ Comments’ in the Google+ tab of the Blogger dashboard.
Twitter donates trending spot to #OneBoston
In the wake of the terrorist attacks at the Boston Marathon, Twitter donated the top promoted spot, free of charge, to the hashtag #OneBoston. As people used the hashtag to send messages of respect and condolence, or even in some cases to encourage charitable donations, the social network released the below tweet:
We’ve provided the City of Boston the Promoted Trend today free of charge through Twitter Ads for Good. Learn more: bit.ly/171q0O9
— Twitter Good (@TwitterGood) April 16, 2013
We Are Social win The Outnet account for social media
The Outnet, discount fashion website owned by Net-A-Porter, has appointed We Are Social as its worldwide social media agency. The company, which previously managed its social media in-house, has 411,000 likes on Facebook and 103,000 followers on Twitter, communities which will be key to We Are Social’s initial focus on “social listening and reporting”, followed by strategic recommendations, content production, audience engagement and creative campaigns. We Are Social US’s managing director Leila Thabet said:
The Outnet is well placed to innovate in social media due to its unique position in the discount luxury market. We’ll leverage our fashion experience to develop a social strategy together, and constantly look to The Outnet fans and shoppers to shape how we create content, position the brand and devise campaigns.
Samsung end Anonymous reviews under Taiwan Fair Trade investigation
Samsung has brought an end to its anonymous online reviews due to an investigation by Taiwan’s Fair Trade Commission into whether it was paying for fake positive reviews of its own devices and negative of its competitors. The charges, if found to be in breach of fair trade regulations, could see penalties of up to $837,000 per incident. If found to be guilty of criminal charges of defamation, each charge could lead to a 2 year jail sentence. Samsung has stated its commitment to transparent and honest communication, stating that the situation “occurred due to insufficient understanding of these fundamental principles”.
Epicurious posts insensitive Boston tweets
As many took to Twitter to discuss the tragic events at the Boston Marathon, Epicurious posted tweets suggesting whole-grain cranberry scones “in honor” of the city. The two tweets shown below received a huge backlash from offended Twitter users, eventually prompting the following apology: “Our food tweets this morning were, frankly, insensitive. Our deepest, sincere apologies.” Epicurious is another in a line of brands coming across as “insensitive” at the very least when posting about tragedies. This should act a lesson for brands about keeping your mouth shut when you have no right to enter a conversation.
SocialBakers has published its latest set of infographics on the Top Facebook Pages for the month of March. Here are a selection of reports from the Asean countries.
Indonesia has kept its user base at 47 Million since the removal of fake profiles by Facebook. Local food nutritionist WRP recorded the highest response rate in the month of March. Also, interestingly, the fourth most Liked media page was Facebook Security reflecting that Indonesians’ high concerns with privacy and security on Facebook.
Philippines‘ most shared post with 39,000 interactions was from Nescafe Philippines on the new Pope. Whilst most brands would avoid religious content on their Facebook page, Nescafe Philippines leveraged on the nation’s faith.
Thailand’s Ichitan Green Tea has been drawing a lot of attention on Facebook recently. The newly launched beverage brand has been aggressively promoting via Facebook with giveaways that are attracting fans in hundreds of thousands.
Fast food pages such as KFC and McDonalds continue to provide the best performing content in Malaysia – KFC with 99,000 interactions in February and McDonalds with 41,000 interactions in March.
Singapore’s best performing posts usually tend to come from Facebook pages that are targeting the tourists, such as the Singapore Flyer or Changi Airport. However, one of March’s best performing post is my personal favourite where Changi Airport celebrated its staff’s honesty that brought the community together in pride.
There are 40 million overseas users on WeChat
Social giant Tencent’s chat app WeChat currently has over 300 million users around the world–making the China-based chat app the largest app in its category. As is the case with most Asian chat apps, a vast majority of WeChat’s user base has also been locally-based in China. This tendency may be on the decline for WeChat, however, as overseas users recently hit the 40 million mark. According to TechInAsia, Tencent’s president Martin Lau suggested that the increasing adoption of mobile web has played a crucial role in extending the reach of Asian tech companies abroad. To this end, WeChat has continued to develop strong roots in foreign markets; these efforts have led to particularly promising results across Southeast Asia, as WeChat has topped the charts in app stores across Indonesia, Malaysia, and the Philippines.
In US, Vine claims top spot amongst free apps for iOS
Despite being one of the youngest social platforms available, Vine has made quick strides in the social appmosphere. Since the app’s launch six months ago, the video sharing platform has overtaken similar apps like Cinemagram to become the most popular app in its category. Vine also reported increasing its monthly active users by 50% during March. As TheNextWeb reports, these achievements have been followed up by another success, as Vine claimed the top spot amongst all free apps on the App store for Apple this week.
The video-sharing app consistently remained a top contender amongst apps in the social networking category; however, its ranking had fluctuated considerably before it eventually reached the top spot across all app categories. While this impressive rank doesn’t extend to app store rankings beyond the US, it is interesting to note that the platform does claim the top spot amongst social apps abroad, in Sweden as well as in Canada.
Korean chat app KakaoTalk tops app stores in Indonesia
Earlier this year, KakaoTalk launched a TV ad promoting the chat app in Indonesia. The resulting influx of KakaoTalk users suggests that this campaign has paid off, as the chat app currently sits at the top spot across app stores in Indonesia. As TechInAsia reports, the TV ad was followed by a rapid uptake that consisted of a staggering rate of 100,000 downloads per day, or at least 1 million users who have tried the app in the Indonesian market. KakaoTalk’s overseas expansion is seeing success in other markets across Southeast Asia as well; in Vietnam, KakaoTalk currently ranks 4th on the iOS app store and 13th on Google Play.
In US, 60% of internet users are on YouTube at least once a week
eMarketer recently reported that 60% of all internet users in the United States visited YouTube one a week during March 2013. Based on a study by AYTM Market Research, the results further illustrated that nearly 30% of these weekly visitors were on YouTube multiple times during the week. 22% of the participants in the survey reported being daily visitors on the video sharing site.
Only 13.7% of the respondents indicated that they rarely visited YouTube, whilst 8.5% had never been on the site.
These two answers are striking, especially given the fact that the popularity of online video platforms declines rapidly outside of YouTube: the highest percentage of survey participants said that they rarely watched videos on other platforms (37%), while 11% of them never watched online video on another site.
66% of user-generated tweets about brands come from mobile
The increasing adoption of mobile web has taken another step in shaping the interactions between brands and their audiences on social media. According a study by SocialBakers, 2 out of 3 user-generated tweets about brands are posted through a mobile device. The social listening company took a sample of over 500,000 tweets posted during March 2013 to calculate these results. The findings further indicate that highest percentage of these tweets come from one app, with 44% of them from Twitter for iPhone. The Android app followed with 20% of mobile users, whilst Twitter users on the Blackberry app constituted 11%.
Thailand’s Chang takes water orders through WeChat
Chang, Thailand’s largest beverage producer that’s best known for its beer, started an official account on WeChat last week. Calling themselves “WeChang”, followers are greeted with a welcome message that provides instructions on how to use the chat app to order drinking water for home delivery. In addition to offering a quick access to customer service representatives via WeChat, WeChang also allows customers to download a set of cute Chang stickers like the ones below. The chat app is currently also used to provide China Merchant Bank’s followers access to their bank balances in China. This might herald the future for consumer conveniences such as ordering home deliveries for food or groceries.
WeChat’s BlackBerry app gets ‘look around’ feature
Months after the launch of its BlackBerry app, WeChat has released an update that allows users to ‘look around‘ for people to chat or flirt with. The update also includes other popular features such as allowing users to add friends by scanning QR codes and downloading animated sticker packs. The recent rollout brings the BlackBerry version pretty close to the chat app’s current form on iPhone, Android and Windows Phone platforms with the notable exclusion of video or voice calling. Tencent has indicated that the latter features will be made available in the WeChat for BB10 app, that is currently under development. In the meantime, Indonesian users seeking a specialized location-based flirting app can try Qute, a Tencent app that’s created just for the Indonesian market.
6 Chinese social networks observe Earth Hour
Last Saturday, people around the world switched their lights off for an hour from 8.30pm local time to observe “Earth Hour”, a movement to remind the world not to waste vital resources. 6 Chinese social media sites, Renren, Youku, QQ, Ushi, 139 and Kaixin, pledged to turn the lights off on their sites. Users were able to view their pages via a virtual light that followed their cursor. Although technically, most gadgets will not consume less power with darkened pages, the move was intended to raise awareness of the difference that the world can make with changes to their energy consumption habits.
Tencent lays out monetization plans for WeChat
Tencent, the maker of popular chat app, WeChat, will be rolling out a suite of services intended to build revenue streams that will help them monetize the app. The app will offer online-to-offline e-commerce capabilities, value-added services and games. WeChat member card holders can enjoy discounts for following specific merchants and daily deals on the official WeiTuanGou account. WeChat users will soon be able to buy special stickers and emoticons which may be sold as bundles through subscription. Gamers will also be able to play social games via WeChat in the near future.
Tribehired, Malaysian social recruitment site gets seed investment
Malaysian startup social networking-based jobs site, Tribehired, has secured a US$ 560K (about S$ 696K) seed investment from Singapore’s TNF Ventures. The funds will be applied towards expanding the team and expanding its job seeker and employer base as the company moves towards launching its services globally. The premise is simple: Using Facebook as a working platform, people are incentivized to recommend vacancies to friends while virtual resumes can be created for users of the service. The service has already attracted quite a few companies including Rocket Internet-funded e-commerce firms such as Lazada and Zalora.
YouTube hit the 1 billion a month unique users mark
Online video giant YouTube put their success into context for us last Wednesday, announcing their achievement of 1 billion unique users per month. This means “almost half of the people on the Internet visit the online site each month”. Looking specifically at Generation C (18-34 year olds), YouTube stated that this “demographic spend 74% more time watching YouTube on their smartphones now than they were last year”.
Facebook cover photo policy has been changed
The rule against page cover photos featuring a call to action, contact information, references to price or purchase information has been updated. Page owners now have more flexibility in terms of what they can include in their cover photo, however the no more than 20% text overlay rule still applies. The rule for cover photos and ad images are now consistent, “this is important as cover photos are beginning to be included in both organic and sponsored page-Like stories in News Feeds”.
Facebook to roll out its new commenting system
Facebook have been testing its new commenting system since November 2012, it “includes threaded conversations and a ranking algorithm meant to put the most relevant and high quality comments first”. The new updates will be available on an opt-in basis for all pages with more than 10,000 fans. Some of the key features of the new comments are the “option to reply to a specific comment and a ranking system that takes into account positive and negative signals, and connections”. Facebook are hoping the update will improve conversation management, enhancing the fans experience and public figure profiles.
Facebook to introduce Lookalike Audiences globally
Last week Facebook rolled out Lookalike Audiences to Power Editor accounts, this is a tool which helps advertisers target similar users “to those in their Custom Audience database”. Facebook reported that Lookalike Audiences have decreased cost per action and an online retailer experienced “lower costs per checkout when the Lookalike Audience feature was in limited beta”. To create Lookalike Audiences a list of first-party data must be uploaded, such as, email, phone number or user ID to create a Custom Audience. Facebook then uses algorithms to analyse the Custom Audience and produces a Lookalike Audience based on demographics, interests and what people are talking about.
iPhone users make calls using Facebook Messenger for free
Following on from its successful launch in the US and Canada, it is now possible for iPhone users in the UK to make calls to other Facebook Messenger users for free. You simply open the Facebook Messenger app, select the person you want to call and hit the ‘I’ button.
Happy 7th Birthday Twitter
Last week Twitter celebrated its 7th birthday - In the last seven years the social network has gained more than 200 million active users who create over 400 million Tweets each day. Twitter is now considered by most to be the go platform for the “lastest news, to exchange ideas and connect with people all in real time”. To celebrate this milestone, Twitter have made a video celebrating some of the many moments on Twitter so far, and a few of the UK’s best known Twitter personalities have been shouting about why they love Twitter so much.
Britney Spears is first to reach 6 million followers on Google+
Britney Spears has had the highest number of followers on Google+ since November 2011, and is now the first person to reach 6 million followers. According to Starcount, Lady Gaga is hot on her heels with a mere 100,000 followers seperating them.
Puma are paying for UGC
German sports giant, Puma, announced they’re trialing iPhone app, Foap. The new app allows users to upload photos to the platform and sell them to brands. Puma has asked Foap users to take photos in response to ‘Missions’ for its ‘Nature of Performance’ global campaign, the UGC purchased will promote the campaign across all social media channels. The ability to “create a library of content and achieve further engagement by getting users to rate the images” in Foap is one of the reasons Puma decided to use this platform.
Friendly Twitter war between Kit Kat and Oreo
A friendly Twitter war can be fun and exciting for the brand and their followers, and this is no exception:
A Twitter user tweets her two favourite chocolate brands…
@KITKAT respond with a game of noughts and crosses…
To which @oreo responded very cleverly…
Oreo triumphed over KitKat on this occasion, we’re look forward to the next round!
Capital One get savvy about social for March Madness
Financial giant, Capital One, have recruited retired ball player Charles Barkley as a spokesperson during March Madness 2013 and they’re hoping he’s going to jump on the Twitter bandwagon very soon, and understandably so as tweeting has become an important part of spokesperson deals. In the meantime they have a social media plan to see them through March Madness, cashing in on real time marketing opportunities with a newsroom-styled social media team responding to tweets whilst watching the games. Capital One understand that being part of the conversation is integral to online success, but have also invested in promoted Tweets, Facebook ads, YouTube promos, and general displays across the Internet to ensure all bases are covered during March Madness.
Press regulation to affect all forms of media
Bloggers could be facing libel fines under the new UK Leveson deal with exemplary damages imposed if they don’t sign up to the new regulator. The updated definition of a ‘relevant’ blogger or website under Clause 29 “includes any that generate news material where there is an editorial structure giving someone control over publication”. Many see this is a negative move for a country that has had a “free press for the last 300 years”, it could impact online news sites as well as small publications and local newspapers. It has been said that the new rules are there to protect small-scale bloggers and publications and to ensure publications like Hello! magazine would be subject to regulation but a small voluntary blog would be exempt.
The UK’s 2013 Budget in terms of social
We Are Social’s London analyst Ed Kitchingman gave us the low down on social figures during the UK 2013 budget announcements last week, and what a difference twelve months made. The 2012 budget received 138,500 tweets total, whereas the 2013 budget received 258,000, tweets in the first day. The sentiment of tweets however was overwhelmingly negative, but mainly in relation to the Chancellor himself and not the policies. #budget2013 was the top hashtag used on the day, it was tweeted 125,102 times. Here’s a look at the top 10 hashtags used throughout the budget announcement and immediately after in order of popularity:
The tweet that cost £14,268
UK parliament member Fiona MacTaggart underestimated the power of social media when she vowed to donate £1 for every retweet she received. Within the 35 minute timeframe Fiona set she received 14,268 retweets on Red Nose Day 2013. Fiona certainly wasn’t expecting the reaction she received but will live up to her word and intends to donate the full £14,268 to Comic Relief.
Vietnamese chat app Zalo reaches 1 million users
Chat apps have been on the rise lately, and particularly so across Asian markets. The active user numbers from this past quarter have indicated that KakaoTalk and Line have already claimed the largest number of active social network users in South Korea and Japan respectively. As noted in an earlier blog post, this growing trend has also been demonstrated in Vietnam. As TechInAsia reports, local chat app Zalo has recently reached a milestone of 1 million users. This news comes just days after KakaoTalk and Line had similarly reported reaching the seven-digit mark in the Vietnamese market. The mobile app Viber has also grown to a considerable user base of 3.5 million. On one hand, the 20 million smartphone users in Vietnam illustrate that there is still a lot of room for growth. We also found that the number of Facebook users currently stands at 12 million in Vietnam, far exceeding the total number of chat app users by a significant margin. On the other hand, these milestones amongst chat apps are precisely what collectively predict that a new trend is on the horizon for social media. It may be too early to tell whether or not chat apps will unfold with lasting implications on a global scale; however, the potential locked in the increasing momentum of chat apps is undeniable to say the least.
Monthly active users on Vine increased by 50% in the last month
Earlier this month, we cited a report by TechCrunch that indicated Vine was far more popular than similar apps like SocialCam and Viddy, and outperforming them particularly amongst highly active Twitter users. TechCrunch recently followed up with another report on Vine. Based on a study by Onavo Insights, the results demonstrate that the video-sharing mobile app has continued to attract users at an increasing rate. It’s only been two months since its launch in late January, but Vine has steadily grown its market share, particularly amongst iOS devices to a considerable 2.66% in the United States. Monthly active users have also increased in the last month by 50%. Unlike Vine, all three of the competitors in this app category are declining in both market share and monthly active users. This indicates that first-comers are not always at an advantage when it comes to social apps. Moreover, it may suggest that relative to other social platforms, video-sharing apps do not constitute a substitute-friendly category on mobile devices.
Jakarta is still top city on Twitter, generates 2.4% of all tweets worldwide
A recent report on Twitter users indicated that a significant portion of all tweets come from the capital city of Indonesia. A study conducted by Brand24.co.id indicates that 2.4% of the 10.6 billion tweets worldwide were tweeted from Jakarta, making it the top city in terms of total tweets across the globe. Tokyo came in a close second with 2.3%, while London claimed the spot for third at 2% of all tweets. Jakarta’s status as the top city for Twitter is especially impressive given the fact that there are 29 million Twitter users in the entire country. Jakarta also ranks high across other social platforms: the Indonesian capital is the second largest city for Facebook, with roughly 11.7 million users as well. Interestingly, this data from SocialBakers also demonstrates that the penetration rate for the social platform comes out to a whopping 136.52% of the total population.
In urban India, 74% of active internet users are on social media
Social media has made impressive gains in India, and much of the growth is tied to urban netizens in the market. A report cited by the Times of India notes that social media users in urban India accounted 62 million users by December 2012. The report was a joint effort by Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB). It predicted that this number would increase to roughly 66 million by mid-2013. These figures indicate that almost 3 out of 4 active internet users are social media users in urban areas. These increasing levels of penetration are attributed to multiple factors, such as the decreasing cost of smartphones; the growth in overall internet penetration; and the subsequent increases in the penetration of mobile web. Also noted in the report is the fact that 72% of active internet users in urban India partake in some form of social networking; the activity is only second to email which claims a slightly higher rate of 80%.
YouTube has 1 billion unique monthly users
YouTube recently announced an impressive milestone: 1 billion unique users on the video-sharing platform on a monthly basis. Mashable notes that this comes roughly six month after Facebook announced their billionth user in October 2012, meaning that both social giants achieved this ten-figure user base in roughly eight years. Twitter is the youngest platform amongst the three, and had around 200 million users as it celebrated its seventh birthday earlier this week. YouTube’s reported billion users suggest that nearly half of all internet users are visiting YouTube each month, and 53% of them are viewing videos on multiple screens. As noted in YouTube’s blog, this percentage is actually higher amongst its core audience, whom YouTube identifies as Generation C or “Gen C”. While members of this core audience were just as likely to use smartphones as they were to use PCs for YouTube access, a 67% majority of them were using two or more devices to watch YouTube videos.