Here are all of the posts tagged ‘Instagram’.
Facebook brings Internet.org to India
Facebook’s Internet.org is a project that aims to provide basic mobile Internet services for free to the masses in emerging markets such as several African countries and Colombia. It is now extending that initiative to another market, India. Run in partnership with Indian operator Reliance, the initiative has been launched in six initial states: Tamil Nadu, Mahararashtra, Andhra Pradesh, Gujarat, Kerala, and Telangana, in its bid to “provide Internet access to more than a billion people in India who aren’t yet connected”.
WeChat adds a fitness tracking feature
Popular messaging app WeChat has released a new feature that allows users to track their fitness activities using motion tracking features on their phone. Besides being able to share their activities with friends, the leaderboard feature also allow users to compare their activities with friends and compete for the top spot daily.
Figure 1 launches in India
Likened to an Instagram for doctors, Figure 1 is a photo-sharing platform for doctors, students, and other health care professionals. Based on the understanding that the medical field is very visual-centric, the platform allows health care professionals to view, share, and discuss medical findings through photos. Its launch in India marks the app’s first entry into Asia.
Twitter opens new R&D centre in India
With India set to become Twitter’s largest market after the US (with a projected 40 million users by 2018), it comes as no surprise that they have confirmed to open a new R&D centre in Bangalore, Twitter’s first centre outside of the US. It is likely that the Zipdial team, which they recently acquired last month, will form the basis for the new R&D facility, to develop new Twitter products relevant to users in emerging markets such as India and Indonesia.
Chinese Tinder copy Tantan raises $5m
According to Sina Tech, the Beijing-based app Tantan from Yay Media Labs recently raised $5m in series A funding, in a round led by Bertelsmann Asia Investments. It is an exact carbon copy of Tinder (but with stickers); letting users swipe through location-based profiles, match with mutually interested users, and chat with them. Founders Pan Ying and Wang Yu claimed Tantan has made over 15m matches, seen 20m swipes and sent 1m messages every day.
Last Tuesday, Snapchat announced that media companies like CNN, National Geographic, Vice, MTV, ESPN, and The Daily Mail, will be programming content for them.
This content will appear in a new section of their app called “Discover.”
To watch these “snaps”, like all other Snapchat content, you press a button and it plays – as long you keep your finger there. Remove it and – poof! It disappears.
By having to physically keep a video running, you are forced to look – and focus.
How should brands tell video stories on Snapchat?
Pounce from the start
The opening has to grab the viewer’s attention from the very first frame. No build up is required. And then, keep them glued for the entire ride. Narratives would have to be reworked. For brands, they may need to craft their message to fit into the first few seconds.
One take to rule them all
The Copacabana scene from “Goodfellas“. The opening sequence of “Gravity”. The one-shot scene holds our attention because there are no cuts or edits to let our minds “rest”.
Brands are sharing single-take videos on social media.
The Sunday Times’ Icons of Culture.
Airbnb’s train journey.
This “hold-your-breath” approach is similar to how we view content on Snapchat.
Mobile for mobile
Shoot and edit videos on mobile. Smartphones today record in high-definition. The turnaround is faster. And the raw, gritty feel resonates with younger audiences.
Bye-bye widescreen, hello split screen
Snapchat displays content vertically. Take advantage of this framing to give users details and perspectives they would not normally see on a 16:9 aspect ratio. In “Literally Can’t Even”, a new reality series on Snapchat starring Sasha Spielberg, the daughter of Steven Spielberg, split screens are used.
This method allows the creators to show more content and grab viewers’ attention. They also have to plan carefully to see how each screen can play off each other effectively.
Content comes before anything else, and is more important now than ever. Ask, “What’s the story?”
On Wednesday, Instagram updated its app to make its videos loop like those on Vine. It is a double-edged sword. Advertisers and content creators think that their videos get more views, but viewers might get turned off. The challenge is tell stories that are interesting when viewed repeatedly. Fashion brand GAP used an elliptical narrative for their first in a series of 12 episodes on Instagram.
They call it “the weirdest love story ever Instagrammed.”
Storytelling will continue to evolve as mobile apps like Snapchat, Vine and Instagram introduce new features. This presents new opportunities and challenges for media companies and brands. They have to understand each platform well and use it as a framework to craft narratives for mobile.
Wui-Liang Lim recently joined the We Are Social Singapore team as Content Director, and is responsible for helping guide the editorial vision and output of the agency and identify new content opportunities for our clients. Follow Wui-Liang on Twitter @LimWuiLiang.
Twitter Indonesia to work with brands on content strategy
With over 20 million active users in Indonesia, Twitter’s opening of a sales office in Indonesia is not unexpected. At the recent Startup Asia Jakarta 2014, Rick Mulia shared that the key focus for the Indonesian office is to include more collaborations with local brands and celebrities as part of its content strategy.
China’s version of Instagram bags US$36 million investment
Ever since China’s block on Instagram, many social networks have surfaced as alternatives to Instagram, including Nice. The social network has been gaining traction as a replacement to Instagram and has recently closed a US$36 million investment from Tiger Global Fund and Vy Capital, according to 36kr. Featuring a bilingual interface aimed at a global audience, the app is simple to use and has sharing options to other apps such as Facebook and WeChat.
Samsung’s ChatOn to shut down
Samsung has announced the end of ChatOn with effect from 1 February 2015, with the exception of US. The chat app that is preinstalled on all Samsung smartphones recorded a total of 100 million registered users in September 2013, significantly lesser than other popular chat apps. Samsung explained that this move is also in the efforts of focusing more on “health, mobile commerce and other platforms.”
Instagram valued at US$35 billion
The popular photo-sharing app was recently valued by Citigroup at US$35 billion, topping Twitter which is valued at US$23.3 billion. Instagram’s user growth have also been outpacing Twitter, with more than 300 million active users.
YouTube offers offline playback for India, Indonesia and Philippines
The latest update from YouTube’s Android app allows users in India, Indonesia and Philippines to watch videos offline. The update aims to provide a buffer-free video experience for those without high-speed mobile data access. YouTube videos can be saved to users’ devices and played from an offline mode of the app without an internet connection for up to 48 hours.
Viber launched Viber games
Chat app Viber has rolled out Viber games, which allow users to play games into the app using their Viber ID. The launch lineup includes games similar to ‘Candy Crush Saga’ as well as a bubble shooter game. It seems Viber is trying to replicate the success of its counterparts, Line and WeChat, who have been successful in generating huge revenue from in-app games. It will be interesting to see how Viber’s new strategy will impact the landscape of chat apps.