Here are all of the posts tagged ‘Instagram’.

We Are Social Asia Tuesday Tune-Up #197

by Aubrey Teng in News

Momolay receives fresh funding, aims to take on Facebook in Myanmar
Momolay, a mobile-first entertainment app from Myanmar, has recently raised US$200,000 in seed funding from Singapore-based investors. The app functions as a cross between 9Gag and Buzzfeed, layered with Myanmar’s distinct cultural context for content. Its goal is to be another source of entertainment and social news platform other than Facebook. The current digital landscape in Myanmar gives Momolay a first-mover advantage, since there is no direct competitors.

TCL is inviting people to talk to its new TV set this Halloween
To tie in with Halloween Chinese smart TV manufacturer TCL will be encouraging Periscope users to join in its “ask me anything” Q&A session. Users can then ask questions to a spooky virtual face which can smile, frown, nod and speak (with help from a comedian who will be providing the voice of the TV). Pete Lin, MD of We Are Social in China, added:

“This campaign shows how forward-thinking TCL is. Periscope has huge potential, yet we’ve still seen very few creative executions on the platform away from a simple event live-stream or product demo. TCL is an exciting brand with big global ambitions, and this is just the first step towards taking it to a wider audience.”

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We Are Social Asia Tuesday Tune-Up #195

by Wendy Yee in News

Got mail? Drones may soon deliver them to Singaporeans
Though in its infancy stages, Singapore is amongst one of the first in the world to test out drones as mailmen. That’s not all. SingPost, the national postal service in Singapore, announced that there’ll also be “a prototype app designed with security and verification features that ensures the mail reaches its intended recipient.” The Infocomm Development Authority of Singapore (IDA) Labs built a drone using the Pixhawk Steadidrone platform and carried a letter and t-shirt over a distance of two kilometres in five minutes to the Singaporean island of Pulau Ubin.

‘Tinder for fitness’ app  for the exercise junkies
Having trouble finding an fitness buddy? Jaha, created by a Hong Kong based startup, is the app for that. Similar to Tinder, it locates users in your area, allows you to browse through their profiles, and you can swipe right for those whom you’re interested to connect with. One main difference from Tinder – you’re swiping right based on common exercise interests. The app highlights any common interests you have with the other person.
Once you’ve found a ‘fitness friend’ (after both you and the user swiped right for each other), Jaha opens up stat-tracking features so that you can share workout results, challenge each other to hit specific milestones, and compete to be at the top of the leaderboards. But it also allows you to chat so that you can arrange to meet up for some real life exercise, or anything else you might prefer.

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We Are Social Asia Tuesday Tune-Up #193

by Nurfarah Mattar in News

Almost Confirmed: Consumerism Found on Mars
Following NASA’s announcement, a flurry of content has been released by brands. The folks at 20th Century Fox were particularly reeling with jokes, premised on their upcoming film, The Martian (For the Curious Cats: Did NASA time its Mars announcement to coincide with ‘The Martian’?). Also spotted was Matt Damon, toasting to a liquid diet. The Facebook video received close to 40K views within hours.

Also chiming in was Lego, Papa John’s, Intel and the Internet in general.

Back in Asia, mentions of the discovery exploded on Twitter.

There there, Liverpool fans.

Spotify Hongkong Launches First Gig Series in Style
With over 20 million subscribers, Spotify is a household name in the online streaming industry. Now the company has taken music offline, in a suspicious move toward world domination.

Found the Sound is the brainchild of Spotify and Fashion Walk – delivering live music for shoppers at Causeway Bay, Hongkong. Sunita Kar, Managing Director of Spotify Asia, explained how ‘music and lifestyle go hand in hand’. The event series allows engagement with Hongkong shoppers, as well as the delivery of experiences beyond a digital platform.

With an emphasis on lifestyle and experiences, Spotify has taken a page out of social thinking. It is people who make brands social, not platforms.

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We Are Social Asia Tuesday Tune-Up #191

by Tobias Cragg in News

South East Asian haze floods social media
As smoky air drifts across the region, users from Singapore, Indonesia, and Malaysia have vented their frustration on Facebook and Twitter. In Singapore, many closely follow the government’s air monitoring index, the PSI, to note the safety of outdoor activity and whether or not it’s time to don the ubiquitous safety mask. Some Twitter users such as radio personality Joakim Gomez have attempted to find a particulate of humour in the cloud of frustration.

In Indonesia, the hashtag #masihmelawanasap, translated as ‘Still fighting the haze’, expresses a sentiment that effective strategies and solutions to combatting future outbreaks of the heavy smog have yet to be outlined.


While the debate between those who actually burn the forests and those companies who facilitate the burn are as consistent as the haze itself, a campaign by the World Wildlife Fund, incorporating both online and out-of-home efforts is reminding Singaporean consumers that ‘We Breathe What We Buy’.  A beautiful, if haunting, re-imagination of everyday items as burning forests, hits the point home.


Some were able to find the lighter side of the pollution and used their digital imagery skills to Photoshop monsters into Singapore’s hazy skyline.


Instagram rolls out highly anticipated full-funnel ad solution
Instagram, the US’ second largest ad platform behind Facebook, is enabling advertisers to launch ads, implementing Facebook’s ad management technology. Instagram has 300 million active users worldwide, and the advertising capabilities will be available in more than 30 countries. These countries include Hong Kong, Indonesia, India and New Zealand, where brands such as (@intel_indonesia) and Air New Zealand (@airnz) will be the first to test these ads out.

The platform has also introduced ‘Marquee’, which allows advertisers to up their real-time Instagram offering by ‘owning a moment’ – good news for those launching products or involved in live events.

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We Are Social Asia Midweek Mashup #189

by Wendy Yee in News

DeNA launches mobile gaming live-streaming app
Japanese mobile gaming giant, DeNA, launches new app for Android devices, Mirrativ, in the hopes of creating a similarly rabid fanbase as seen for online live video games – cue PewDiePie on YouTube – but this time, for mobile games. Mirrativ allows users to stream their entire device screen to viewers (similar to Periscope or Meerkat), watch live streams, and interact with gamers in real-time. Viewers can post comments and ‘likes’ on streams as they watch, and can also follow users. The free Android app supports English, Japanese, and Korean. DeNA didn’t specify a timeline for Mirrativ’s iOS launch, only that it’s coming soon.


Line halts plan for IPO
For the second year in a row, smartphone messaging app, Line, is putting off plans for IPO. In an interview with the Wall Street Journal, the company will be delaying the offering until “at least next spring.” A Line spokeswoman told the WSJ that the company did not have a definite timeline for the IPO.

“Regarding future prospects, we will make a decision based on market conditions and the evolution of our business performance,” she added. The app faces slow growth, with other popular messaging apps all combining to slow Line’s expansion. Line has also failed to take off in China – due to the Great Firewall – and in India, where people seem to prefer to juggle Facebook and WhatsApp. Read the rest of this entry »

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