Here are all of the posts tagged ‘Instagram’.
Long-form blogging returns with Dayre
The founders of Nuffnang have created an iPhone and Android app that allows users to blog in 500 characters per content, from their mobile phones. It aims to curate original user content to set it apart from Tumblr, and allows users to blog bit-by-bit throughout the day, which the app then helps to stitch together at the end of each day. Influencer outreach in Singapore, Malaysia and UK have helped the app to surpass 60,000 users in less than a month since it’s launch on November 8. Will you jump on board?
WeChat to set up an office in Philippines
WeChat has heavily invested in TV advertisements in Philippines this year and was the most downloaded free app in the country across Android, iOS and Windows phone last June. Hence, it is no surprise that Philippines is WeChat’s most important market in Southeast Asia, where the company will be setting up its second overseas office outside China (the first being Singapore). Another key market for WeChat would also be Indonesia.
Line has 300 million registered users
Line has lots to celebrate this holiday season. Previously, it took them only six months to double from 100 million to 200 million users, but this time round it only took them four months to unlock the 300 million milestone! With the current growth rate, they seem all set to achieve their target of 500 million users in 2014. CEO Akira Morikawa took to Twitter to celebrate their newest milestone:
LINEユーザー3億人となりました！皆様ありがとうございます！ Happy LINE 300 million users! Thank you for your help! pic.twitter.com/1FsbmKfD05
— CEO of LINE corp. (@moriakit) November 25, 2013
Instagram posting an ad a day
Instagram is now seeing roughly one advertised post per day, with big brands involved, from General Electric and Levi’s to Lexus and Ben & Jerry’s. According to Nitrogram, sentiment seems to be changing, too: since the first ever post by Michael Kors, when the positive/negative split was around 50%, the fashion brand has posted three more advertised posts. The positive sentiment on these has been at 73%, 89% and 64% respectively. We’ve produced our own blog post on the highs and lows of Instagram advertising – the Ben & Jerry’s example below was one of the most successful.
Twitter update age screening for alcohol brands
Twitter has improved its age screening for alcohol brands, to ensure that they are not followed by anyone under the legal drinking age. In a blog post on the subject, they outline the new, streamlined user journey: when requesting to follow a relevant brand, users will be asked to enter their date of birth. If you’re above legal drinking age in your country, you’ll be allowed to follow. If not, you won’t. Pretty straightforward.
One Direction release Kik campaign
Boy band One Direction have released a campaign on mobile messaging app, Kik. To celebrate the launch of their new album, fans can gain access to exclusive content, along with the ability to connect with other fans. The move shows a strong understanding of the youth market; we should expect to see big brands follow with campaigns on the likes of WhatsApp, WeChat and Line.
Budweiser’s Twitter-powered jumper machine
Budweiser has released its Christmas campaign, with a Twitter-powered knitting machine named Knitbot. It’s fitted with a chip that responds to mentions of #jumpers4des, with more mentions meaning (you guessed it) more jumpers. Once Knitbot’s finished its festive task, fans can pop to the Budweiser Facebook page for the chance to win a piece of its handiwork.
Ford’s tweeting car
To launch its Kuga Titanium X, Ford has parked a tweeting car outside Stockholm Central Station in Sweden. It’s fitted with sensors, which capture the goings-on of people around it, then allow the car to tweet an interpretation of their activity. That’s right, the world is now one step closer to Knight Rider.
Toyota posting Instagram videos in Facebook ads
Toyota is using Facebook ads to push Instagram videos, one of which can be seen below. They’re not quite the video ads people are waiting for on the network, but it’s still an interesting use of page post link ads, which display videos including the one below:
We Are Social create car modification app for Kia
It’s been a big week for car brands, with our Sydney office producing a ‘car modification app’ for Kia aimed at 18-30 year old males. The system allows them to become street car designers, with the necessary tools to design their own Koup and share it with their friends. There are even challenges involved, with prizes including a brand new Kia Koup Turbo.
Beats Pills and We Are Social
Beats by Dre are promoting their speakers, known as ‘Beats Pills’, with a campaign ranging through social and above the line advertising, aimed at reacting to the latest cultural events and placing the brand at the cutting edge of youth conversation. This includes the likes of advertising in the Metro’s gossip pages, interviewing celebrities (as in the video below) and a stream of reactive posts for social media, created and managed by We Are Social.
Heinz Tomato Ketchup’s Facebook Stocking Fillers
We Are Social has produced a Facebook campaign for Heinz Tomato Ketchup, titled ‘Stocking Fillers’. The campaign runs from the 1st to the 13th December, offering fans the opportunity to win Heinz branded products.
Where’s your Kleenex when you need it?
Kleenex is producing an integrated campaign around the times when you most need a tissue, with social media managed by We Are Social. Including radio, in-store and outdoor advertising, as well as social, the move looks to create a new look and feel for the brand, along with a distinctive tone of voice.
In 3 months, Facebook users in Thailand grew to 24 million users
In an infographic created by EdgeAsia, a Bangkok-based digital agency, Facebook is seen as Thailand’s top social network. Here are some interesting numbers as reported by TechInAsia:
- Thailand now has 24 million users, thanks to a 33 percent increase in the past three months.
- 16 million Facebook users access the social platform through their mobile device. The high proportion could be attributed to the fact that mobile penetration in Thailand has already exceeded its population.
- There are more female Thai users (12 million) on the site than men, with women accounting for 51 percent of Thai Facebook users.
- The activities that Thai people do on Facebook are: ‘like’ posts (7.1 billion likes are clicked in the nation), send private messages (5.5 billion) and post comments (1.3 billion).
Kakao now has a private group communication app
As reported by TheNextWeb, KakaoTalk launches KakaoGroup, a standalone private app specifically designed for messaging among groups of friends, acquaintances and colleagues. Unlike other chat apps with built-in group chat functions, KakaoGroup’s degree of privacy ensures that colleagues or loved ones can share and archive indispensable information, and the integration with KakaoTalk lets users move their conversations from private group chats to public group chats. KakaoTalk is said to be installed on over 90 percent of all smartphones in South Korea and has drawn attention most recently with its games platform, which in the first half of 2013 brought about $311 million in revenue from in-app purchases.
LINE partners with FC Barcelona and Real Madrid to reach out to fans
According to TheNextWeb, Japanese chat app Line just announced that it has signed collaborations with two highly-popular football clubs, FC Barcelona and Real Madrid, as it seeks to accelerate its growth in South American and European markets. In its latest earnings, LINE mentioned that Spain, the home of both football clubs, has been experiencing high growth. Just add the club’s official account as a friend on LINE to get both clubs to “text” you flash reports on latest news and upcoming events. You could also get to download free LINE stickers featuring both teams on their separate accounts.
Google+ is 2nd most used social network worldwide
GlobalWebIndex released figures last week about active users on various social networks, with a couple of surprising results. Perhaps most unexpected was the fact that Google+ came out as the second-most used network after Facebook, with 318.4 million active users. Comparing penetration of active users against all account holders also saw Facebook come in first, with 62%, followed by Twitter with 51% and Google+ with 44%.
Instagram reaches 150m monthly active users
Facebook-owned Instagram has now reached 150 million monthly active users, adding 50 million in just seven months. For some context, it took 19 months for the network to reach its first 50 million after launching. It also seems that this growth is coming globally, with 60% of those users now coming from outside the USA.
Brands shouldn’t be afraid to promote posts on Facebook
Ever since brands have been able to promote posts, there has been an element of fear that paying for reach may negatively affect the organic reach a post would gain regardless. However, a study into 5,000 promoted posts from 1,500 pages has concluded that this is not the case: you receive the same organic reach for a promoted post as you would for any other, as shown in the graph below.
Moreover, similar conclusions came about a page’s EdgeRank, the system Facebook uses to see how many people see any post from a page. Looking at the reach of a page’s posts both before and after a ‘spammy promoted update’, the research found that there was no significant difference, either positive or negative.
Did Facebook delay its controversial new terms?
Facebook has seen a fair bit of controversy from its planned new terms, with six consumer watchdogs complaining to the Federal Trade Commission that they made is easier for companies to use people’s names, information and pictures in communications and advertising without the user’s consent. It has been alleged that their release, supposedly planned for last week, has been delayed, though Facebook denies both that fact and the accusation about their motives. Instead, the network’s chief privacy officer, Erin Egan, claimed:
All we are changing is that we are providing more information and more specifics.
Their critics would say that this isn’t the case – that, in fact, users now give automatic consent for companies to use their personal information unless they actively opt out… and that it has become considerably more complicated to do so.
Facebook indefinitely postpones release of new video ads
A big week for delays on Facebook. The network has been planning a new ad offering for some time: 15 second video clips priced between $1m and $2.4m depending on reach. Intended for launch last week, these have since been indefinitely postponed, due to concerns about user experience. Aware that there is usually an initial backlash about any new ad type, Facebook is concerned about advertisers using these as mere TV slots, preferring that there would be some social element. There has been no new release date mooted, so we’ll have to wait and see for when these come back on the agenda.
Facebook launches tool aimed at news organisations
Huzzah! Something Facebook managed to release. It’s a tool for news organisations, which allows them to surface Facebook conversations for use in live programming. CNN’s News Day, for example, has taken Facebook feedback about various breaking news and included it in their show, though the system allows for more elaborate uses than this. It can collect all mentions of a single word on the network and provide a demographic breakdown of who is talking about certain topics; NBC’s The Today Show are taking advantage of this to discuss which topics are most exciting to, for example, male and female or young and old audiences.
The Research & Insights team here at We Are Social are gagging to find out whenthese new APIs will be released publicly.
Facebook trialling ‘professional skills’ section of profile
Facebook is trialling a ‘professional skills’ feature, which users would be able to add to the work and education section of their profile. The move, seemingly looking at eating into LinkedIn’s share of the professional market, allows the addition of a variety of skills, as shown below.
P&G’s #Softside billboards influenced by engagement on social
P&G’s Downy has created a campaign titled #Softside, which looks to put an end to various disputes, as shown in the image below, is being supported by a number of advertising units including desktop and mobile ads. The most interesting part, though, is a set of digital billboards that will be changed depending on what’s getting the most engagement on Downy’s social presences.
Heineken’s giant Instagram treasure hunt
Heineken has created an Instagram campaign around the US Open Tennis Championship, which looks to turn the network on its side. In doing so, the beer brand is building a giant compilation of photos, which together make up a panoramic view of the stadium. They posted an initial clue from the @Heineken_US Twitter and Instagram accounts, which led to a second part of the riddle in one of these photos. Fans who completed the search were in with a chance to win two tickets to the US Open mens’ final in New York.
Burberry promoting new perfume with integrated campaign
Designer fashion brand Burberry is promoting its new perfume, Brit Rhythm, with an integrated campaign on TV, Instagram and out-of-home. In addition to a 30 second TV advert, the brand has recruited leading Instagrammers to create content under the hashtag #ThisIsBrit; the best of these will be used in outdoor advertising.
Birds Eye linking social to sales
UK frozen food retailer Birds Eye has partnered with Slingshot to allow fans topurchase their products directly from ads on Facebook. The system allows customers to add products to their basket with online retailers such as Tesco, Sainsbury’s, Waitrose and Ocado, all in just one click.
Jack Daniel’s produce first UK Instagram campaign
Jack Daniel’s is using Instagram for the first time in the UK, in celebration of its founder’s birth month of September. Throughout the month, fans will be encouraged to share images of themselves raising a glass to the man himself, using the hashtag #JacksBirthday. This will be supported by content created by the brand, in which people including master distillers and descendants of Jack Daniel, raise a glass themselves.
Wayne Rooney’s sponsored tweet for Nike escapes sanctions from ASA
A tweet by Wayne Rooney, shown below, escaped sanction last week from the UK’s ASA. Though it appears to have been sponsored by Nike, the ASA ruled that it was clear enough that this was the case. Though at risk of being sanctioned because it did not say #ad or #client anywhere in the tweet, it was deemed acceptable, in that the mention of @NikeFootball was as clear an indicator as either of those. The tweet has since been deleted.
Angry customer uses promoted tweets to criticise British Airways
A Twitter user, who goes by the handle @HVSVN and is thought to be an Illinois businessman, last week used a number of promoted tweets to criticise airline British Airways for losing his bag. Once the campaign came to an end, he revealed that the tweets, some of which are shown below, came to a total cost of $1,000.
— (@HVSVN) September 2, 2013
— (@HVSVN) September 2, 2013
New ‘Kids Only’ Social Network in India
Worldoo is a new social network that is designed for kids. It also aims to be a learning centre for them, by providing content from partners such as National Geographic and ZeeQ. To sign up, kids need to go through a verification check and prove that they have parental consent via email. Kids will have their own digital homes to take care of in Farmville fashion, play games, watch videos and chat with friends. In the last 2.5 months alone, there were over 18,000 signups with plans to go mobile in the near future.
Sina’s WeMeet to compete with WeChat
Despite being around since April, Sina has officially launched its latest mobile messaging app, WeMeet, just recently. WeMeet links up to Weibo so users can conveniently import contacts, and also enjoy Snapchat-style self-destructing messages among others. However, WeMeet may just be late to the game – China Telecom’s Yinxin was just launched a week ahead before WeMeet’s, and WeChat has begun to strike partnerships with operators. Sina hence has a heavy task ahead of them to make WeMeet a serious rival to its fellow competitors.
Line’s stickers prove to be profitable
Line recently announced they make over $10 million (1 billion yen) per month selling stickers, with the figure continuing to increase each month. Aside from stickers, they also make money from other-in-app purchases (particularly game apps) and by charging for corporate messaging accounts. In fact, this has led them to a record revenue of $132 million in Q2 2013!
Facebook reaches value of $100bn
Facebook last week reached an overall value of over $100bn, as fears about its ability to sell ads for mobile devices are beginning to disappear. Shares, which were trading at $17.73 back in September, have increased in value by 55% this year, at one point last week reaching $41.94, the highest since Facebook’s initial $16bn IPO. The network is now approaching the $45-per-share mark, an all-time high that matches a record it set at the time of its trading debut.
31% of the top 100 brands are on Tumblr
Out of Interbrand’s top 100 global brands, 31 have a presence on Tumblr, according to research by Simply Measured published last week. This leaves the network well behind the likes of Facebook (98%) and Twitter (97%), as well as Google+ (75%) and Pinterest (74%). From the below graph, you can see the change in brand presences between May and August of this year; ultimately, there has been very little difference on every network tested, the maximum difference being Pinterest’s dip of 3%.
Facebook introduces shared photo albums
Facebook has introduced a new feature, designed to make photos more collaborative:shared albums. Now, when a user creates a photo album, they can add up to fifty ‘contributors’, who can in turn add up to 200 photos each. Privacy settings are fairly straightforward for these, too, with only three possible settings: public, friends of contributors or contributors only. As yet, the feature is only available on desktop, but there are plans to extend it, posssibly allowing mobile functionality or an increase in the number of pictures that can be uploaded.
Facebook release embedded posts to everybody
In an act of generosity of which Robin Hood himself would be proud, Facebook hasrolled out its embedded post feature to all and sundry. Tested last month with CNN, Huffington Post, Bleacher Report, PEOPLE and Mashable, it’s now possible for anyone to embed posts.
Facebook to shift ‘Gifts’ offering to cards and digital
Facebook is planning to shift its ‘Gifts’ feature, removing physical offerings andconcentrating on digital gifts/gift cards. The network claims that 80% of gifts are already of such a type, anyway, and this all forms part of a larger plan, according to Lee Linden, who supervises the feature:
We’re really making the decision based on user feedback. The physical stuff is interesting for sure, but our goal is to build stuff that’s really great for the majority of people who are using it. Physical gifts do require more work to maintain, and if fewer than 20 percent of users are taking advantage of it — the purpose of this redesign is to double down on what people want.
Updates to images for Facebook pages
Facebook has announced three changes to images for page admins in the last week, starting with a partnership with stock image site Shutterstock. This means that millions of Shutterstock’s images, which normally come at a price, will be available free-of-charge for use in Facebook ads. Secondly, page admins can take these images, or others, and simultaneously create multiple adverts using different images, through a new image uploader. Finally, the iOS and Android Facebook apps have been updated to allow the posting of multiple photos in a single update, as shown below.
Twitter announces ‘related headlines’
Twitter has announced a feature called ‘related headlines’, meaning that a tweet will link to news stories in which it was embedded. From a tweet’s permalink page, users will now be able to see headlines from the stories that embedded the tweet, in the hope that these will help provide better context around what exactly it means.
Vine hits forty million users
Twitter-owned Vine has hit 40 million users, way up from the 13 million it had in early June. However, they are currently refusing to announce active user figures, making it very difficult to tell how much the service is actually being used.
Twitter team up with USTA and Heineken
In promotion of this week’s US Open tennis tournament, the United States Tennis Association (USTA) has teamed up with Twitter and Heineken to produce a set of promotional videos. Heineken will feature in a pre-roll for every video, posted through Twitter’s Amplify platform, and in a banner ad on every video. The move sees a further way in which Twitter is trying to ramp up its video connections, after partnering with major broadcasters and sports channels.
Instagram video in sports journalism
Tom Dienhart, a journalist for the Big Ten Network, has been posting videos to his Instagram page, as part of his reporting on American football. It’s an interesting idea for a sports journalist and it will be interesting to see if it gets picked up more widely.
Red Bull releases second-ever Instagram video
Two months after launching its Instagram account, Red Bull has launched only its second video – an extreme sports clip of base jumper Valery Rozov. It’s the first video since a launch post two months ago and, within a matter of hours, had received 23,000 likes and over 300 comments.
Airbnb set to make first full-length film purely from Vine
Last week, Airbnb announced plans to create a full-length film made up purely of fans’ Vine videos. The work will be made up of clips sent in by their Twitter followers, who will receive instructions from the brand on what to film.
— Airbnb (@Airbnb) August 21, 2013
John Lewis launch #WhatMattersMost film competition on Vine
In line with their recent animated TV ad, UK department store John Lewis has launched a Vine competition for budding filmmakers to create a six-second film on Vine, inspired by the stop-motion style in the advert. Entries can be uploaded via the website and tracked on Twitter using #WhatMattersMost.
Asda posting social media fan messages on in-store packaging
In an attempt to make its food range more “emotional”, UK supermarket Asda will start to include Facebook and Twitter posts from customers on the packaging for its ‘Chosen By You’ range. They have invited customers to contribute their thoughts using the hashtag #ChosenByMe; these will then be curated on the brand’s website and a select few chosen to be included on in-store packaging.
Paddy Power celebrates 1 million Facebook with bet from space
Paddy Power, the UK betting company with the largest social media presence in the industry, has launched a competition to celebrate reaching 1 million fans on Facebook. After fans have entered, a computer attached to a balloon will be raised up to 100,000 feet, at which point it will place an accumulator on the weekend’s British Premier League matches on behalf of one lucky winner. If the bet comes in, it could be worth up to £1 million.
Audi launches 3d microsite from user-generated content
Audi is launching a 3d microsite made up of user-generated content from its social media communities. Fans across Facebook, Twitter, Google + and Instagram who share a reason that they love the brand, using the hashtag #onemillionreasons, will be included as a spherical particle in the microsite as part of a model of the Audi R8. Fans that contribute to the model will also be given the opportunity to win an Audi R8 driving experience.
Dacia reveal a campaign around football conversations
For three weeks, car manufacturer Dacia will run a campaign tweeting about the transfer window for top flight English football, plus using the hashtag #youdothemaths to promote the low cost of the car. Based on the ‘value for money’ connection, the move looks to attract as many football fans as possible to show an interest the brand’s products.
Burrito Martinez deletes 92,000 Twitter followers for Nike campaign
Burrito Martinez, superstar for Argentinian football club Boca Juniors, has deleted all 92,000 of his Twitter followers and starting again from scratch. The idea is that he must regain each follower, playing each game as if it were his first. The stunt, a part of Nike’s ‘Baptism’ campaign, seems to be paying off – he has already regained over 40,000 followers.
8Hotels offers free rooms to Instagram influencers
Australian hotel operator, 8Hotels has recently opened its eighth hotel in Sydney, named ‘The 1888 Hotel’. As 1888 is also the year that camera company Kodak launched, the hotel has chosen a photographic theme for the interior design. Its design features include Instagram images taken by guests – any guest with more than 10,000 followers can stay for free. Each month, the hotel will also offer a monthly competition to win a free night for the best Instagram picture.
Mashable shared this great chart from Statista and GlobalWebIndex that shows the top 10 most-used smartphone apps in the world:
What’s interesting is that 9 out of the top 10 apps are social media-related, with 7 of them dedicated to social communication.
Intriguingly, WeChat / Weixin is already in the top 5 apps globally, putting it in the top 3 mobile social networks in the world.
Yet another reason why brands shouldn’t separate their strategic approach to mobile and social.
BMW invented ‘Ctrl Z Day’ for Z4 model campaign
German automaker BMW recently had a successful viral campaign on its new Z4 model. With the help of a few prominent microbloggers, the hashtag #Ctrl Z Day# went viral on July 12 across Sina Weibo. Over 300,000 users shared their deepest regrets in 140-character form ranging from heartfelt statements to political satire on a day believed to be a “worldwide day of regret”.
As a result, this ‘holiday’ was even reported on major Chinese media outlets. BMW revealed itself as the brand behind the campaign three days later, which was received positively by Weibo users, with many praising the creativity of the ad.
Friendster continues to do well in Southeast Asia
As we all know, Friendster has shifted from a social networking platform to a social gaming platform. As said by Friendster CEO Iannis Hanen, the platform’s game selection is gaining traction in Southeast East especially in Malaysia, Indonesia, Philippines and Singapore. The user base in Southeast Asia is in the millions, with Philippines alone contributing over a million users. They will continue to provide means for members to communicate with each other as well as new features such as game reviews and member rewards. It will be interesting to watch Friendster compete with Line’s social gaming integration when the former moves towards developing games for mobile phones later this year.
Coca Cola uses Sina Weibo to promote customised bottles
Coca Cola’s online sales have gone through the roof through its Weibo marketing. It launched its “nickname bottle” where fans can print their names or preferred nicknames on the bottle. Its popularity took off shortly after celebrities and opinion leaders jumped on board to show off their own customised bottles. In order to test Weibo Wallet, Coca Cola only charged delivery fees. The bottles sold better each day with fans sharing their bottles with friends on social media. In fact, 300 bottles sold out in a minute on the 4th day!
Indonesia is Path’s third biggest market
Path’s business manager, Andreas Bezamat-Homer, recently revealed that Indonesia is Path’s third biggest market in its 12 million user base worldwide. The most popular activities among Indonesians include sharing photos, followed by sharing videos and music. The Khong Guan biscuit memes went viral among the users recently. Path plans to further expand in the country, with many new features in the pipeline and partnerships with local telcos.
Facebook post best fiscal quarter to date, increase MAUs
Facebook has announced its best fiscal quarter to date, with $1.813 billion in revenue, amounting to net gain of $333 million. This has come as a result of an increase of revenue across the world, with each major sector up compared to both Q1 2013 and Q2 2012, while monthly active users have increased to 1.15 billion (up 21% year on year) and mobile MAUs up to 819 million (51% year on year).
Nevertheless, Facebook continues to face questions about whether it is retaining younger users and Mark Zuckerberg has come out to argue that they can. He claims that engagement remains constant among younger users, however noting that it is difficult to pinpoint exactly how long teens are spending on the site, as a result of many lying about their age, mentioned above.
Facebook testing ‘Find Customers’ ad tool
Facebook is testing an addition to its Ads manager that will allow page managers to import contacts lists from the likes of Constant Contact, MailChimp and Excel. They can then create custom audiences based on these, in order to target Facebook ads. Facebook has said that the feature is just being tested at the moment, though they will keep users informed of any changes.
Facebook hashtags haven’t increased engagement
A study of the ‘Interbrand 100′ – a list of the world’s top 100 brands – has shown that, while 20% have experimented with hashtags on Facebook, this has not led to any increase in engagement. The graph below depicts usage across the month of June:
Twitter introducing “report abuse” button
Last week saw Caroline Criado-Perez successfully campaign for Jane Austen to appear on the new £10 note, sadly followed by a torrent of abuse, including rape and death threats. After her complaint about the inadequacy of Twitter’s abuse reporting facility, a spokeswoman for the network replied:
The ability to report individual Tweets for abuse is currently available on Twitter for iPhone, and we plan to bring this functionality to other platforms, including Android and the web.
YouTube’s embeddable ‘Subscribe’ button
YouTube has launched an embeddable ‘Subscribe’ button, aimed at allowing creators to gather more followers from across the web. The button will be customisable for paid and normal accounts, but comes with three conditions: users should not be eligible for a prize for clicking on it, it must be “fully and clearly visible” and creators may not track any data about a user who has clicked on the button.
Updates to LinkedIn and Slideshare
Linkedin has announced a few updates this week, starting with the ability to post sponsored updates. The system, which they’ve been testing since January, is available on desktop and mobile in 20 different languages, and can be paid either by cost-per-click or cost-per-thousand-impressions.
LinkedIn page managers now also have the option to comment and like as the brandthey represent. This may seem archaic compared to the likes of Facebook, but at least it’s a step in the right direction.
Finally, LinkedIn owned Slideshare has launched a new player, specifically designed to allow people to easily scroll through Infographics, as shown in the below example:
Pinterest starts collecting user data
Pinterest has started collecting data about which websites its users have visited, based on any website with a “Pin it” button. Currently, the system is being used purely for recommending other content that users may like, but the move has led to increased suspicion that Pinterest is readying an advertising play.
Foursquare’s promoted posts go self serve
Foursquare has announced that its promoted posts are going self-serve, available to a few thousand businesses as of last week. They will be based on a cost-per-action pricing scheme, with the company saying:
The idea behind these new ads is simple – connect people looking for somewhere to go with businesses that want to drive traffic to their stores. Foursquare is the best way for those businesses to reach nearby customers. In our ad pilots over the past year, we’ve been honing our targeting technology, using the same algorithm that powers our Explore recommendation engine.
ASB bank’s #LikeLoan
New Zealand-based ASB bank is reducing the cost of a home loan based on the number of Facebook likes it receives. Every like it receives on its #LikeLoan app will reduce the rate of the loan, of a value up to $500,000, which will then be given away to one lucky winner.
LIDL’s ‘Live Social Grill’
To promote its meat products, European supermarket chain LIDL has produced a “Live Social Grill”. This takes the form of a Facebook app, which sees meat added to a grill every 45 minutes. Fans need just grab a piece of meat and it’s delivered straight to their house.
Lexus create Instagram video
Lexus last week created an Instagram video unlike anything else on the platform. The automotive asked fans to submit a particular shot of the car from within a sequence, each submitted with an individual hashtag, then organised these into a stop-motion video through Instagram. The result is impressive, as you can see below:
Nissan’s personalised test drive
Lexus wasn’t the only automotive brand making waves on social in the last week. To launch the new ‘Note’ car, Nissan has produced an online test drive video, personalised according to the user’s Facebook profile and photos. A car chase, intended to promote the car’s various safety features (just like in the movies!) will contain different dialogue depending on gender, name, relationship status and photos.
A Twitter-powered NASCAR race
NASCAR has hosted its shortest ever race, a 60-second event powered by tweets. Users simply tweeted their favourite driver’s number, along with the hashtag #Sprint60, with each tweet increasing the driver’s speed. The race was broadcast live on TV, allowing fans to see the progress of their chosen driver.
Fiat 500 ‘You Wear’ Facebook app
Fiat UK has created a Facebook app called ‘You Wear’, which analyses your last 25 photos to see what colours you wear most often and automatically match you to your perfect Fiat 500. Users can share their results with friends and are automatically entered in a prize draw, to win either 1 of 50 high street shopping vouchers or a VIP experience at London Fashion Weekend.
Mentos “Fresh News”
As part of a wider “Stay Fresh” campaign, Mentos have created a personalised “news bulletin” based on your Facebook data. The video takes your name, photos and personal information into account to produce a video that’s tailored to you.
Oscar de la Renta launch fall range on Instagram
Fashion brand Oscar de la Renta has become the first to launch its fall range on Instagram. Shunning the typical glossy magazines, the brand has used its oscarprgirl account to premiere 7 different photos, each of which received over 1,000 likes within an hour of posting.
We Are Social create Tumblr recruitment for Siemens
We Are Social is helping Siemens with its recruitment through a Tumblr campaign. As a result of the network’s popularity with a younger audience, the campaign looks to engage this audience through challenges such as writing posts or commenting on other content, with the opportunity to win tickets to Q&A sessions or even personal career coaching. We Are Social’s own Thomas Hirschmann told Campaign:
This campaign generates interest in the Siemens Graduate Programme by tapping into social behaviour that already exists. Tumblr is increasingly popular with a young audience, and people are already sharing and commenting on content on the platform, so it was the natural choice for this campaign.
The Royal Baby on Facebook and Twitter
In case you hadn’t heard, a lady had a child last week. Lots of people were very excited about this and decided to tell other people, talking about the event across a range of social networks. Facebook announced a total figure of 19 million likes, posts and comments related to the birth on July 22nd alone, while Twitter saw 2 million mentions on the same day. Conversation on the microblogging site peaked at 8.37pm BST, just after the announcement of the birth, with a total of 25,300 tweets per minute.
The best and worst of the Royal Baby by brands
Unsurprisingly, brands were also quite keen to talk about the birth. In turn, marketing magazines were quite keen to show which brands did well and which ones were slightly less successful. AdAge compiled a list of the “best and worst”, while Buzzfeed produced an article detailing 13 of the worst offenders. Interestingly, the below Oreo tweet features as a good example in the first, but is criticised in the second. The tweet, by the media darlings of real-time marketing, actually led to a great deal of debate about whether it was a brilliant, timely tweet, or a ridiculous outrage that implied newborn babies should be snacking on biscuits. We’ll let you make your own mind up about the below.
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw
— Oreo Cookie (@Oreo) July 22, 2013
Chipotle faked its own Twitter hack
Fast food chain Chipotle has admitted to being the latest in a line of brands, including MTV and BET, to fake its own Twitter hack. Last Sunday, the @ChipotleTweets account posted a number of strange updates, including “Mittens13 password leave” and “end twitter”, leading to an increase in retweets on the day to 12,000 from a normal daily average of around 75. Interestingly, the brand has said that the reception has been hugely positive; they also increased their fan count by 4,000 on the day, well above their average growth of 250 and are even considering making T-shirts of the most popular tweets.