Here are all of the posts tagged ‘Instagram’.

We Are Social Asia Tuesday Tuneup #146

by Ji Eun Kim in News

Tencent invested US $20M into Blink, a service similar to Snapchat
In addition to the investment into US based Snapchat last year, Tencent has made US $20 million investment into Chinese native service Blink this year. The service is similar to Snapchat. Tencent has been actively looking for a new kind of service that appeals to China’s “post-90s” youths as a breakthrough in the stagnant growth of WeChat. According to Techweb, the new photo sharing app claims 200,000 active users, despite a baby step toward the next big thing that Tencent is longing for. We will wait to see if Blink will become the next big thing that keeps the internet giant ahead of competition in China.

Blink

Social media behaviours of travellers in APAC
Accor Hotels has revealed its second Social Media Monitor looking at social media behaviors of travellers from the Asia Pacific region. Here are some interesting findings:

  • Asia-born chat apps such as WeChat and Line are catching up with Facebook in terms of usage
  • In Thailand, Line has higher daily usage than Facebook and is one of top three most popular networks in Indonesia and Japan
  • In Hong Kong, Malaysia, Singapore and India, WhatsApp wins Facebook in terms of daily usage
  • In India, Singapore and Malaysia, travellers use Facebook to research and share their trips and WhatsApp during the drip to stay in touch

A month since Instagram got blocked in China
It has been a month since Instagram got blocked in China due to the pro-democracy protest in Hong Kong, which seems to be the first biggest obstacle for the company to carry on its’ success in China. Instagram has been an exception to the Chinese social media landscape where local players are dominant in the market under the circumstance that many of western born services such as Facebook are not allowed to operate. The world’s largest photo sharing app was previously thriving in China, recording 100,000 downloads per week, and becoming an avenue for Chinese audience to connect with the rest of the world. But it’s still not clear if Instagram will ever be unblocked. Will local alternatives such as TuDing and Papa thrive now that Instagram is blocked?

Vida-Tuding-voice-comments

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We Are Social Asia Tuesday Tuneup #141

by Haiyi Tang in News

Line has 30 million users in Indonesia
Line recently announced that it has topped 490 million registered users. As one of the biggest chat app giants in Asia, Line claims a strong fan base in Southeast Asia, along with some Spanish-speaking countries. Despite their size, the company had previously kept quiet about market-specific numbers in key markets like Taiwan, Thailand, and Japan. So now, our curiosity is finally satisfied as their announcement details the size of their registered user base in the key markets.

The country breakdowns are as follows:

Global: over 490 million registered users
Japan: over 52 million registered users
Indonesia: 30 million
Thailand: 27 million
India: 18 million
Spain: 18 million
Taiwan: 17 million
Mexico: 15 million
Korea: 14 million
Malaysia: 10 million
USA: 10 million
Colombia: 11 million

It is important to note that Indonesia’s Line penetration has led the country to become the second biggest in terms of Line users outside of its native Japan. The country has increased by 10 million registered users since April. This is followed by Thailand, which now has 27 million registered users.

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Brands in China on WeChat  
As WeChat continues to get more and more popular worldwide, more brands have started to think about how to use WeChat as a platform to engage with Chinese consumers.

As one of the global chat app giants, WeChat has 438 million active users, which illustrates significant potential for brands to reach consumers in China. This platform not only brings opportunity for Chinese brands, but also for foreign brands that want to reach out to Chinese customers. WeChat has been used by more than two million bloggers, media outlets, celebrities, small medium enterprises and major brands to reach out to people. In particular, fashion brands in China are doing extremely well in WeChat, as they have worked hard to cultivate a dedicated follower base on the platform.

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We Are Social Asia Tuesday Tuneup #139

by Melissa Law in News

Twitter confirms upcoming office in Indonesia
Following Facebook’s and Apple’s moves to open offices in Indonesia, Twitter has revealed that it will also be setting up an office there within the next six months. Adam Bain, Twitter’s global president for revenue and partnerships tweeted from Jakarta last week, confirming this announcement.

Indonesia has 20 million active Twitter users and 69 million active Facebook users, proving to be a strong market for social media.

China’s Renren sees drop in active users
The social network once known as ‘China’s Facebook’ recently released its Q2 2014 earnings report, revealing that it now has fewer monthly active users than it had two years ago. Renren‘s drop in active users could be attributed to the rise of Sina Weibo and WeChat in China, which offers a vast array of services including news-reading, online payments, gaming, messaging and more.

‘Ice bucket challenge’ hits Asia
Not sure if you’ve heard, but there’s an ‘ice bucket challenge’ thing happening on Facebook right about now. It looks like it’s going to be the biggest online charity campaign ever, as our data in the Huffington Post shows. The hashtag #icebucketchallenge has received over 4.48m mentions, over 20 times the number seen by #nomakeupselfie. There have been over 2m videos on YouTube, too, including videos from a number of participating brands.

In an infographic by Social Samosa, research shows that India, Thailand and Singapore are the next highest contributors to online buzz around the charity initiative, behind the US and UK. These three Asian countries contributed to a total of 14.7% of online buzz.

Ice Bucket Challenge Stats

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We Are Social Asia Tuesday TuneUp #137

by Haiyi Tang in News

#icebucketchallenge goes viral around the world
A hashtag called #icebucketchallenge started trending over the weekend on social media. This tag is associated with a cool challenge, accomplished by dumping a bucket of ice water (or ice cubes) on yourself, then posting and tagging a photo of the feat on social media. Upon completion, challengers nominate 3 people to either follow suit with the challenge or donate $100 USD to the US-based ALS Association (an advocacy, care and research association for ALS).  The ALS association is aiming to utilise the ice bucket challenge to encourage people to pay attention to, or donate for those affected by the disease. There have been more than 118,000 tweets mentioning the #icebucketchallenge in the past 30 days according to Topsy. The ALS Association had subsequently raised $7.6 million in donations over the course of a two-week period–a sum that trumps last year’s $1.4 million raised in the same period.

The ALS (Amyotrophic Lateral Sclerosis) ice bucket challenge is now taking over America, and when Mark Zuckerberg nominated Bill Gates for the challenge, he gave him 24 hours.

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Surprisingly, the #icebucketchallenge also went viral in China. The hashtag  has already ranked as the most trending topic in China in just two days. There have been 167,000 discussions and 180 million views on the #icebucketchallenge, reaching 16,000 individuals in China so far. The challenge successfully attracted a massive amount of influencers and celebrities from different industries to challenge the game as well.
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Twitter turns favourites into retweets
According to The Next Web, Twitter has been experimenting with a new feature that turns favourited tweets into retweets on mobile and web versions of the site; this feature has also started to annoy some Twitter users.  A number of users are seeing the tweets they favourited from the brands they follow or the people they follow automatically turned into retweets, and appearing on their Twitter timelines. The Next Web also mentioned that the new feature has impacted some users’ Twitter user experiences, making the users feel frustrated because the retweets are irremovable and appears permanently on their timelines. Twitter appears to be experimenting with many more different features on a regular basis, such as payment and shipping option.

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Sina Weibo grows to 157 million monthly active users 
According to Sina’s Q2 2014 report, the platform has grown to 157 million monthly active users, up by 30 percent in the past 12 months. For daily active users, Sina Weibo has reached 69.7 million. Compared with WeChat, however, Sina Weibo is still far behind WeChat’s massive MAU base of 438 million. WeChat’s dominance may have been strengthened by their recent launch of its first foreign-made game, a WeChat edition of the popular Candy Crush Saga on Android.

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We Are Social Asia Tuesday TuneUp #135

by Suhaina Adam in News

WeChat now has nearly 400m monthly active users
In a recent forum, WeChat announced its latest stats achieved at the end of July – 400 million monthly active users (MAUs) and a total of 5.8 million public accounts. More impressively, the brand grows by a daily average of 15 thousand accounts!

WeChat launches special Candy Crush edition
Over the past weekend, Tencent launched its first foreign-made game, a WeChat edition of the popular Candy Crush Saga on Android. This strategic move to rely less on just its in-house games is likely to propel WeChat to greater heights. In Q1 alone, the revenue of mobile games tied to WeChat or QQ amounted to RMB 1.8 billion (US$289 million) which was thrice the amount in end 2013.

Viber claims early lead in Myanmar
As the last large Asian economy to open up, Myanmar is one to watch. Viber announced that it now has 5 million registered users in the country, up from just 2 million users approximately six months ago. This is in line with a survey conducted in June that showed Viber to be the top messaging app in the country, ahead of Facebook Messenger, Skype and Whatsapp. Do you reckon Viber can hold on to their early advantage in this nation of 61 million people?

Instagram launches Bolt
Instagram has launched its second standalone app, Bolt, which it hopes will compete with Snapchat. The two share many similarities – you can send photo/video content with a single tap, annotate it with text and, of course, it disappears once it’s been viewed. However, Bolt is slightly different, as users are limited to a contact list of 20 close friends. It’s been launched in New Zealand, Singapore and South Africa first – expect a wider rollout pretty soon.

Instagram-Bolt

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