Here are all of the posts tagged ‘Instagram’.
Twitter Indonesia to work with brands on content strategy
With over 20 million active users in Indonesia, Twitter’s opening of a sales office in Indonesia is not unexpected. At the recent Startup Asia Jakarta 2014, Rick Mulia shared that the key focus for the Indonesian office is to include more collaborations with local brands and celebrities as part of its content strategy.
China’s version of Instagram bags US$36 million investment
Ever since China’s block on Instagram, many social networks have surfaced as alternatives to Instagram, including Nice. The social network has been gaining traction as a replacement to Instagram and has recently closed a US$36 million investment from Tiger Global Fund and Vy Capital, according to 36kr. Featuring a bilingual interface aimed at a global audience, the app is simple to use and has sharing options to other apps such as Facebook and WeChat.
Samsung’s ChatOn to shut down
Samsung has announced the end of ChatOn with effect from 1 February 2015, with the exception of US. The chat app that is preinstalled on all Samsung smartphones recorded a total of 100 million registered users in September 2013, significantly lesser than other popular chat apps. Samsung explained that this move is also in the efforts of focusing more on ”health, mobile commerce and other platforms.”
Instagram valued at US$35 billion
The popular photo-sharing app was recently valued by Citigroup at US$35 billion, topping Twitter which is valued at US$23.3 billion. Instagram’s user growth have also been outpacing Twitter, with more than 300 million active users.
YouTube offers offline playback for India, Indonesia and Philippines
The latest update from YouTube’s Android app allows users in India, Indonesia and Philippines to watch videos offline. The update aims to provide a buffer-free video experience for those without high-speed mobile data access. YouTube videos can be saved to users’ devices and played from an offline mode of the app without an internet connection for up to 48 hours.
Viber launched Viber games
Chat app Viber has rolled out Viber games, which allow users to play games into the app using their Viber ID. The launch lineup includes games similar to ‘Candy Crush Saga’ as well as a bubble shooter game. It seems Viber is trying to replicate the success of its counterparts, Line and WeChat, who have been successful in generating huge revenue from in-app games. It will be interesting to see how Viber’s new strategy will impact the landscape of chat apps.
This month’s key headline relates to mobile, with GSMA Intelligence reporting that the number of active mobile subscriptions now exceeds the total world population.
The site reports that there are now 7.324 billion active mobile subscriptions around the world, which is 44 million more than the total world population as reported by Worldometers.
However, it’s worth remembering that the average mobile user still maintains 2 active subscriptions, and at 3.636 billion unique users, global mobile penetration still sits at just 50%.
The active subscription datapoint still has significant importance to marketers though, reflecting the increasing importance of mobile devices in people’s lives all over the world.
The continued growth may also reflect a diversification of our ‘device portfolios’, with people adopting a variety of devices including smartphones, feature phones, tablets, and other mobile-connected devices.
Indeed, Ericsson reports that smartphones now account for 38% of all connected devices, with 2.7 billion smartphones connected around the world.
Another interesting stat in Ericsson’s November Mobility Report is the growth in mobile broadband subscriptions around the world, which now stand at 2.9 billion.
However, Ericsson also reports that 80% of the world’s mobile subscribers are still GSM only, so there’s still plenty of room for growth in faster mobile connections.
This month’s big headline in social is the huge jump in Instagram’s reported monthly active users: the world’s favourite photo-sharing platform now claims 300 million active users, up 50% from their previously reported MAU figure from just a few months ago.
This puts Instagram in joint 8th position on the global rankings, on par with Skype, and now ahead of Twitter’s 284 million active users:
However, we’ve significantly revised our numbers for LinkedIn following the company’s recent earnings report. This is the first time that we’ve seen the company make such a clear distinction between active users and ‘members’, as LinkedIn refers to its total registered user base.
LinkedIn reports that it has 90 million unique users per month from a base of 332 million – far fewer than the 186 million that we reported in our previous statshot.
There are now 2.06 billion active social media users around the world, with 82% of these accessing via mobile devices each month.
Global internet users continue to grow at a steady rate, with InternetLiveStats reporting 3.025 billion active users around the world.
Looking for country-specific figures? Our regional reports contain stats and data points for over 100 countries around the world, and have already been viewed more than 1.6 million times in 2014 – read and download them all here.
Tencent invests in Chinese public wifi provider
WiWide, one of the earliest entrants to the Chinese public wifi sector, has recently received RMB 300 million (US$49 million) series C funding from Tencent and Dianping as part of WeChat’s public account WiFi connection program. WeChat users would now be able to connect to a local wifi hotspot by following a business’ public WeChat account, allowing businesses to then push alerts and promotions to connected customers through WeChat.
Users with higher education and salary tend to have more WeChat contacts
A recent report by Beijing Normal University shows that the penetration rate for WeChat in Beijing and Shenzhen accounted for 51.7%. An interesting finding was that 40% of the users have only 50 WeChat contacts or less. In China, male users have more contacts than female users, and users with higher education and salary tend to have more WeChat friends.
Korean chat app Kakao Talk launches secret chat
Kakao Talk, now called Daum Kakao (after merging with one of Korea’s largest Internet portals), has rolled out a new ‘secret chat’ mode that has an end-to-end encryption feature. This is in response to the recent privacy storm of President Park Geun-hye wanting to get hold of user data. This encryption feature would ensure that all ‘secret chat’ messages would only be readable by users involved in the conversation and no data would be accessible to other parties, even Daum Kakao.
Line Pay goes global
Messaging app Line is expanding its e-payment system, Line Pay (previously only available in Japan) to the entire world. Line Pay allows users to register a card, with which they can make purchases on the Line store and in participating offline shops. Read the rest of this entry »
India’s prime minister joins Instagram
Indian prime minister Narendra Modi, the first Indian head of state joined Instagram yesterday. His first post was a photograph of the ASEAN Summit venue in Nay Pyi Taw, Myanmar, and he had 94,621 followers on Instagram within less than 24 hours. Since the president of Indonesia, Joko Widodo won the election this year by strategically reaching out to more tech-savvy youth for support, social media has increasingly started to play a significant role among politicians. Compared to his Instagram followers, currently Modi is the most-followed politician in India, with 7.82 million followers on Twitter. On the other hand, Modi’s Facebook page has 24,598,120 likes, and he has 250,384 followers on LinkedIn.
WeChat reaches 468 million monthly active users
Tencent who recently published its latest data for WeChat, the largest chat app giant in Asia, now has 468.1million active users in Q3 2014. In comparison with its 438 million MAUs in Q2, it seems like WeChat has slowed down its growth this year with only 6.8% quarterly growth from Q2 to Q3 2014. Its Q3 report again did not indicate the actual number of active users outside of China, unlike WeChat which is now widely used in countries like India, Indonesia, Philippine and across Latin America.
Here are a few other highlights from Tencent’s Q3 earnings report:
- Smart device MAU of QQ was 542 million, an increase of 36% YoY.
- Combined MAU of Weixin and WeChat were 468 million, an increase of 39% YoY.
- MAU of Qzone was 629 million, an increase of 1% YoY.
- Smart device MAU of Qzone was 506 million, an increase of 26% YoY.