Here are all of the posts tagged ‘Instagram’.

We Are Social’s Tuesday Tuneup #222

by Dinnie Lim in News

Facebooks launches feature for English to Hindi status updates

Facebook has released a feature in its Android app that allows users to type in the English keyboard while the app translates the Roman characters into Hindi script. This is a response from the social media giant to feedback asking for efficient composing of statuses in native languages. With India being one of the largest countries in the world and with Hindi being the official language of the country, this will go a long way in attracting new users.

New Delhi implements the ban of surge pricing
With surge-pricing on rides-on-demand apps like Uber, passengers sometimes pay three or four times their usual fare during periods of high demand. Commuters have often taken to social media to vent their frustrations. In an attempt to keep fares more consistent, the capital city of New Delhi has introduced a ban on surge pricing as well as cab rides. However, as a direct result, many users in New Delhi were unable to book a cab through its service due to a lack of available cars on busy days. Read the rest of this entry »

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Social Media for Travel Brands

by Simon Kemp in News

Singapore Tourism Board (STB) recently commissioned We Are Social to investigate the emerging trends shaping people’s use of social media in relation to travel. We uncovered a number of interesting trends that we think will be relevant to all marketers – regardless of which industry they work in – so Singapore Tourism Board have been kind enough to let us share our key findings here.

We shared our findings in a presentation that I gave to a couple of hundred marketers at STB’s recent Marketing Lab in Singapore; you can read the full presentation in the SlideShare embed above (or read it here if that’s not working for you), but we thought it might be helpful to share some additional insights too, so read on below for some even richer context.

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We Are Social Asia Tuesday Tune-Up #220

by Aubrey Teng in News

SK-II puts the spotlight on China’s “leftover” women
SK-II’s latest spot explains the concept of “leftover” women – women over the age of 25 who are unmarried. The video features heart-wrenching confessions from various women struggling to cope with social and societal pressures to marry early.

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There’s a delicate balance between staying true to yourself against meeting the expectations from parents in which the women tries to manage. Despite this insight coming from the Chinese market, it clearly cuts across regional boundaries with its raw and honest message on empowering women.

Instagram tests out new algorithm in selected countries
Noticed something different with your Instagram feed lately, specifically the timings of your posts? While not a universal change at this point, several users have noticed their feeds showing updates that are no longer in chronological order. Several countries have been selected by Instagram to test out the new algorithm changes, namely New Zealand, Finland, Ireland, the Netherlands, Singapore and, Venezuela. If you see the effects on your timeline, what do you think about it so far? Share your thoughts with us in the comments!

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We Are Social Asia Midweek Mash-Up #218

by Wendy Yee in News

Facebook stumbles once more on ‘safety check’ feature after Lahore blasts
On 27 March, in light of a suicide bombing at a public park in Lahore, Pakistan, which killed at least 65 people and left many injured, Facebook‘s ‘safety check’ feature came into play, but with a glitch – the social networking site asked those who were nowhere near the event to check in. Some took to Twitter to announce the trip-up in the Facebook algorithm, which prompts users to quickly notify their friends of their status after being in the vicinity of a tragedy. 

Facebook has apologised for the notifications, acknowledging that “this kind of bug is counter to the product’s intent.”

Web users in China had momentary access to YouTube and Google
Google circumvented China’s Great Firewall from 11:30pm on Sunday to 1:15am on the morning of 28 March (local time), and people with IP addresses based in mainland China could use YouTube and Google’s search facility. Traditionally, people would go through a VPN to access these services, but for 105 minutes there was no need to. Unsurprisingly, many took to social networking sites such as WeChat and Weibo to pronounce a return of free speech in China. However, it was a short-lived moment, which some claimed was due to Google bringing online a number of new IP servers for India, Japan and other countries in South-East Asia.

Instagram flooded by “Turn on post notifications” requests
Earlier this week, Instagram users might have noticed a sudden flurry of images urging them to “turn on post notifications” from their favourite accounts. This comes as a reaction to Instagram’s announcement on the upcoming algorithm changes that will replace the current chronological order of one’s timeline.
But before you flip that switch, let us bust some myths around this recommendation:

1) Has my feed changed? 
Not yet! And when it does, Instagram will let us know.

2) Will turning on post notifications restore my timeline to a chronological one? 
Yes, but only if you’re willing to turn it on for all 1,385 Instagram accounts you follow.
Realistically, no one is going to do that because each time any account updates with a new post, you will receive a push notification on your phone. Only do this for the people and the accounts that you wish to receive to real-time notifications from.

3) And if I don’t, will I miss out on the posts from my favourite Instagram accounts?
Probably not. The new algorithm seeks to highlight posts that you might care about the most based on your interactions and relationship with them. If you consistently engage with an account by liking and/or commenting on their posts, you will continue to see their content.

4) Once the changes kick in, how can I continue to grow my account and gain new followers?
The short answer is: create better content.

This means understanding your brand, what you stand for, your audience, knowing what they want and like in order to create content that will resonate with them.

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We Are Social Asia Tuesday Tune-Up #217

by Nurfarah Mattar in News

Paper Thin and Flaunting It
In the past week, hundreds of girls have been photographing their waists behind a piece of paper. Unfortunately, this has nothing to do with saving trees or the general ecosystem. By participating in the A4 Waist Challenge, these girls are proving that their waistlines are less than 8-inches wide.

The craze reportedly stemmed from Weibo and WeChat, before spreading to Twitter and Instagram. Netizens in Asia have slammed the trend.

Meanwhile somewhere in the noise is a faint cry from Dove, a brand which has been advocating positive beauty culture over several years.

In the world of social, our gaze becomes more uni-directional. Self-esteem as an oxymoron is made obvious – with a greater influence by others rather than the self. Sadly, all it takes is a piece of paper to prove this.

#LoveTwitter Invokes Public Display of Affection 
On 21st March 2016, Twitter turned 10 years old. Asian brands and Twitter users expressed their gratitude for the platform, to the tune of 105K mentions for #LoveTwitter.  

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Unsurprisingly, #LoveTwitter mentions were tightly linked to other positive words. This included ‘amazing’, ‘great’, ‘support’ and ‘thanks’. In fact, Twitter’s birthday had larger effects on sentiment. On 21st March, #LoveTwitter mentions outnumbered the total mentions of ‘hate’ by 329%.  Tweets also showed how Twitter is perceived as much more than a platform. Twitter is often personified as a friend and life-changing – perhaps a goal for all brands.  

As a tribute, We Are Social created a microsite with the top 100 Twitter stories in the past 10 years. In the spirit of connecting with people, the site invites readers to share and discuss re-discovered content with the hashtag #HappyBirdDay.

Clearly, the impact of this platform is not limited to 140-characters. Cheers Twitter, you are pretty awesome.
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