Here are all of the posts tagged ‘Instagram’.
LinkedIn launches Chinese-language site
LinkedIn pursues Chinese users more aggressively through a localised version of its site and a joint venture with Sequoia China and CBC Capital. The Chinese version of the professional networking site, branded “领英”, also includes integration with popular local social networking sites, Sina Weibo and Tencent WeChat.
Indonesian Idol rakes in money through Twitter votes
Indonesian Idol, the Indonesian version of popular singing talent show American Idol, has implemented a voting system called Twitter Vote which charges users money for each vote they cast. Fans are charged IDR 2,000 (S$0.22) for every vote cast through the hashtag #Vote(idolname) while mentioning @IndonesianIdol. Fans can also use #Supervote(idolname) to give 20 votes to their favourite idol in a single tweet and can pay using credit card, bank transfer, Doku Wallet or from convenience store chain Alfamart.
Sina Weibo reportedly planning an IPO
According to a report by the Financial Times, Chinese microblogging platform, Sina Weibo, is looking to raise approximately $500 million through a public listing on the New York Stock Exchange. The company has also reportedly hired Credit Suisse and Goldman Sachs for the IPO, which is expected to complete in the second quarter of the year. The site may be valued up to $7-$8 billion and is set to be one of the biggest deals from China this year.
KakaoTalk to launch cash gifting feature
Sirgoo Lee, the co-CEO of KakaoTalk announced at the Mobile World Congress in Barcelona that his company is working on allowing “modest amounts” of money to be sent through its messaging service, although it is unclear if this feature will be available outside of South Korea. Japan’s Line and China’s WeChat have recently integrated similar financial services into their messaging apps, with five million users participating in WeChat’s Chinese New Year money gifting scheme.
Facebook’s ROI has been underestimated
A study by seven large packaged-goods companies, in partnership with Facebook, Google and Nielsen, has found that marketing-mix models tend to underestimate Facebook ads’ return on investment by up to 48%. By measuring impressions instead of clicks, the ROI of Facebook ads increased by up to 75%.
Facebook buys WhatsApp
Facebook last week announced its acquisition of messenger service WhatsApp for $16bn, or $36 per monthly active user. The Guardian produced a profile of the deal, including the history of WhatsApp, which examines the pros and cons for Facebook. Benefits include the potential for reaching younger users and those in emerging markets. The move comes after rapid growth on WhatsApp; here’s how its user base compares with other big names within the same time period:
Buzzfeed shares on WhatsApp
Last week, Quartz reported that Buzzfeed articles were being shared more frequently on WhatsApp than on Twitter by iOS users, leading to the consideration that publishers may need a WhatsApp strategy. A riposte by Nieman Journalism Lab claimed the figures were skewed; they showed the number of times a user clicked on the ‘share’ button for each platform at the bottom of a Buzzfeed article, not the actual number of impressions. Digiday discussed whether or not publishers should devise a WhatsApp strategy; the piece argues that, while the platform is undoubtedly huge in terms of its user base, it may be a while until it is considered a place to share news.
Changes to Facebook ad targeting
Facebook has updated the way in which advertisers can target different audiences on the platform. First of all, it’s good news for business-to-business marketers (but bad for LinkedIn) as users can now be targeted based on job title. That isn’t all, though; other options include location, demographic, interest and offsite behaviour.
Facebook ad spend focussed on Europe and North America
Facebook’s ad spend is primarily concentrated in North America and Western Europe, despite huge user bases across the world. North America accounts for 52% of global ad spend for just 15% of users, while Western Europe gets 35% for a 14% share of users. The map below shows the potential for growth in other markets, though it’s worth remembering that the average value of each consumer will vary by region.
Twitter’s Marketing Platform Program
Twitter has expanded its Ads API and is now calling it the Marketing Platform Program. The set of partners is intended to increase ROI on Twitter ads and, according to the network, includes all “Ads API partners as well as those in measurement and targeting”.
LinkedIn publishing platform for all
LinkedIn has for some time allowed a network of certain ‘influencers’ to post long-form blogs on the site. It is now opening the publishing platform to all users in a staged move over the next couple of months.
Tide’s Winter Olympic Vines
After the success of using Vine in a Halloween campaign last year, Tide has produced ten more Vine videos around the Winter Olympics. Two examples, with different levels of success, can be seen below.
— Tide (@tide) February 17, 2014
— Tide (@tide) February 19, 2014
Coke’s World Cup Moments of Happiness
Coca-Cola has launched a ‘Moments of Happiness’ campaign for the upcoming World Cup, in which it asks filmmakers to submit video clips around happiness, for the chance to appear in the video for their World Cup ‘anthem’, entitled ‘The World is Ours’. At least 20 winners will appear in the video, while three will be selected to receive $1,000 each.
The Brit Awards and social media
Despite their lowest TV ratings for 15 years, the Brit Awards were a huge success on Twitter, with over 4.17 million tweets. Roughly 2 million of these were votes for the ‘best video’ award, won (shock horror!) by One Direction and their Twitter army. Naturally, brands wanted to get a slice of the action, and it was the first time that British brands made use of Twitter’s Amplify platform.
Twitter users could get exclusive video content through Amplify, with pre-roll ads for Brits sponsor, the haircare brand, VO5. Another sponsor of the event, Mastercard, was not so successful in its social media offering, when news that it had requested specific tweets from journalists in exchange for accreditation went viral. Bookmakers Paddy Power were quick to react on Twitter.
— Paddy Power (@paddypower) February 19, 2014
Pepsi Max using Vines for billboard ads
Pepsi Max is putting Vines on UK billboards, under the hasthtag #LiveForNow. The billboards, which have already been taken over, currently ask people to submit their ‘unbelievable Vines’, which will then be filtered and shown on screen.
KLM partners with Facebook and Twitter for social commerce
The Dutch airline, KLM, announced a partnership with Facebook and Twitter that will allow customers to purchase tickets through the networks. As well as the obvious ease for consumers, this blog post highlights the principal benefits for the brand.
Burberry partners with WeChat
Burberry is looking to grow its Chinese consumer base by partnering with Chinese messenger app, WeChat. Burberry followers will be able to view the brand’s Fashion Week AW14 Womenswear show and personalise digital versions of the collection, in order to unlock exclusive audio content from a senior member of the Burberry design team.
Create your own Instagram adventure
Macmillan Publishers is using Instagram to promote a new book for teenagers. Making use of the ‘tagging’ feature, users can follow a ‘Create Your Own’ adventure, with each click directing the participant to a different account to continue the story. An example is seen below – do you fight back or keep still?
Creme Egg’s Google+ bake off
Cadbury’s Creme Egg is using Google+ to discover new recipes. Hosted by Eric Lanlard, the mastermind behind Creme Egg brownies, the #CremeEggBake asks users to submit their own crazy ideas, with Lanlard set to bake his favourites in a live hangout on the network.
Google and Saatchi Gallery’s Motion Photography Prize
Google+ has partnered with the Saatchi Gallery to produce a gif-making competition, dubbed the ‘Motion Photography Prize’. Users can submit their creations to a panel including director Baz Luhrmann and artist Tracey Emin, with the winner’s work set to appear in the gallery.
#UseMeLeaveMe at SXSW
Those attending this year’s SXSW in Texas may be able to make use of free transport and accomodation. Adobe’s #UseMeLeaveMe campaign includes a free biking programme, in which the vehicles have their own personalities and are capable of posting to Twitter while you use them. There is also a ‘Buds for Beds’ competition, which encourages attendees to explain why they are the ‘deservingest of the deserving’ (sic), for the chance of winning free accomodation at the event.
Long-form blogging returns with Dayre
The founders of Nuffnang have created an iPhone and Android app that allows users to blog in 500 characters per content, from their mobile phones. It aims to curate original user content to set it apart from Tumblr, and allows users to blog bit-by-bit throughout the day, which the app then helps to stitch together at the end of each day. Influencer outreach in Singapore, Malaysia and UK have helped the app to surpass 60,000 users in less than a month since it’s launch on November 8. Will you jump on board?
WeChat to set up an office in Philippines
WeChat has heavily invested in TV advertisements in Philippines this year and was the most downloaded free app in the country across Android, iOS and Windows phone last June. Hence, it is no surprise that Philippines is WeChat’s most important market in Southeast Asia, where the company will be setting up its second overseas office outside China (the first being Singapore). Another key market for WeChat would also be Indonesia.
Line has 300 million registered users
Line has lots to celebrate this holiday season. Previously, it took them only six months to double from 100 million to 200 million users, but this time round it only took them four months to unlock the 300 million milestone! With the current growth rate, they seem all set to achieve their target of 500 million users in 2014. CEO Akira Morikawa took to Twitter to celebrate their newest milestone:
LINEユーザー3億人となりました！皆様ありがとうございます！ Happy LINE 300 million users! Thank you for your help! pic.twitter.com/1FsbmKfD05
— CEO of LINE corp. (@moriakit) November 25, 2013
Instagram posting an ad a day
Instagram is now seeing roughly one advertised post per day, with big brands involved, from General Electric and Levi’s to Lexus and Ben & Jerry’s. According to Nitrogram, sentiment seems to be changing, too: since the first ever post by Michael Kors, when the positive/negative split was around 50%, the fashion brand has posted three more advertised posts. The positive sentiment on these has been at 73%, 89% and 64% respectively. We’ve produced our own blog post on the highs and lows of Instagram advertising – the Ben & Jerry’s example below was one of the most successful.
Twitter update age screening for alcohol brands
Twitter has improved its age screening for alcohol brands, to ensure that they are not followed by anyone under the legal drinking age. In a blog post on the subject, they outline the new, streamlined user journey: when requesting to follow a relevant brand, users will be asked to enter their date of birth. If you’re above legal drinking age in your country, you’ll be allowed to follow. If not, you won’t. Pretty straightforward.
One Direction release Kik campaign
Boy band One Direction have released a campaign on mobile messaging app, Kik. To celebrate the launch of their new album, fans can gain access to exclusive content, along with the ability to connect with other fans. The move shows a strong understanding of the youth market; we should expect to see big brands follow with campaigns on the likes of WhatsApp, WeChat and Line.
Budweiser’s Twitter-powered jumper machine
Budweiser has released its Christmas campaign, with a Twitter-powered knitting machine named Knitbot. It’s fitted with a chip that responds to mentions of #jumpers4des, with more mentions meaning (you guessed it) more jumpers. Once Knitbot’s finished its festive task, fans can pop to the Budweiser Facebook page for the chance to win a piece of its handiwork.
Ford’s tweeting car
To launch its Kuga Titanium X, Ford has parked a tweeting car outside Stockholm Central Station in Sweden. It’s fitted with sensors, which capture the goings-on of people around it, then allow the car to tweet an interpretation of their activity. That’s right, the world is now one step closer to Knight Rider.
Toyota posting Instagram videos in Facebook ads
Toyota is using Facebook ads to push Instagram videos, one of which can be seen below. They’re not quite the video ads people are waiting for on the network, but it’s still an interesting use of page post link ads, which display videos including the one below:
We Are Social create car modification app for Kia
It’s been a big week for car brands, with our Sydney office producing a ‘car modification app’ for Kia aimed at 18-30 year old males. The system allows them to become street car designers, with the necessary tools to design their own Koup and share it with their friends. There are even challenges involved, with prizes including a brand new Kia Koup Turbo.
Beats Pills and We Are Social
Beats by Dre are promoting their speakers, known as ‘Beats Pills’, with a campaign ranging through social and above the line advertising, aimed at reacting to the latest cultural events and placing the brand at the cutting edge of youth conversation. This includes the likes of advertising in the Metro’s gossip pages, interviewing celebrities (as in the video below) and a stream of reactive posts for social media, created and managed by We Are Social.
Heinz Tomato Ketchup’s Facebook Stocking Fillers
We Are Social has produced a Facebook campaign for Heinz Tomato Ketchup, titled ‘Stocking Fillers’. The campaign runs from the 1st to the 13th December, offering fans the opportunity to win Heinz branded products.
Where’s your Kleenex when you need it?
Kleenex is producing an integrated campaign around the times when you most need a tissue, with social media managed by We Are Social. Including radio, in-store and outdoor advertising, as well as social, the move looks to create a new look and feel for the brand, along with a distinctive tone of voice.
In 3 months, Facebook users in Thailand grew to 24 million users
In an infographic created by EdgeAsia, a Bangkok-based digital agency, Facebook is seen as Thailand’s top social network. Here are some interesting numbers as reported by TechInAsia:
- Thailand now has 24 million users, thanks to a 33 percent increase in the past three months.
- 16 million Facebook users access the social platform through their mobile device. The high proportion could be attributed to the fact that mobile penetration in Thailand has already exceeded its population.
- There are more female Thai users (12 million) on the site than men, with women accounting for 51 percent of Thai Facebook users.
- The activities that Thai people do on Facebook are: ‘like’ posts (7.1 billion likes are clicked in the nation), send private messages (5.5 billion) and post comments (1.3 billion).
Kakao now has a private group communication app
As reported by TheNextWeb, KakaoTalk launches KakaoGroup, a standalone private app specifically designed for messaging among groups of friends, acquaintances and colleagues. Unlike other chat apps with built-in group chat functions, KakaoGroup’s degree of privacy ensures that colleagues or loved ones can share and archive indispensable information, and the integration with KakaoTalk lets users move their conversations from private group chats to public group chats. KakaoTalk is said to be installed on over 90 percent of all smartphones in South Korea and has drawn attention most recently with its games platform, which in the first half of 2013 brought about $311 million in revenue from in-app purchases.
LINE partners with FC Barcelona and Real Madrid to reach out to fans
According to TheNextWeb, Japanese chat app Line just announced that it has signed collaborations with two highly-popular football clubs, FC Barcelona and Real Madrid, as it seeks to accelerate its growth in South American and European markets. In its latest earnings, LINE mentioned that Spain, the home of both football clubs, has been experiencing high growth. Just add the club’s official account as a friend on LINE to get both clubs to “text” you flash reports on latest news and upcoming events. You could also get to download free LINE stickers featuring both teams on their separate accounts.
Google+ is 2nd most used social network worldwide
GlobalWebIndex released figures last week about active users on various social networks, with a couple of surprising results. Perhaps most unexpected was the fact that Google+ came out as the second-most used network after Facebook, with 318.4 million active users. Comparing penetration of active users against all account holders also saw Facebook come in first, with 62%, followed by Twitter with 51% and Google+ with 44%.
Instagram reaches 150m monthly active users
Facebook-owned Instagram has now reached 150 million monthly active users, adding 50 million in just seven months. For some context, it took 19 months for the network to reach its first 50 million after launching. It also seems that this growth is coming globally, with 60% of those users now coming from outside the USA.
Brands shouldn’t be afraid to promote posts on Facebook
Ever since brands have been able to promote posts, there has been an element of fear that paying for reach may negatively affect the organic reach a post would gain regardless. However, a study into 5,000 promoted posts from 1,500 pages has concluded that this is not the case: you receive the same organic reach for a promoted post as you would for any other, as shown in the graph below.
Moreover, similar conclusions came about a page’s EdgeRank, the system Facebook uses to see how many people see any post from a page. Looking at the reach of a page’s posts both before and after a ‘spammy promoted update’, the research found that there was no significant difference, either positive or negative.
Did Facebook delay its controversial new terms?
Facebook has seen a fair bit of controversy from its planned new terms, with six consumer watchdogs complaining to the Federal Trade Commission that they made is easier for companies to use people’s names, information and pictures in communications and advertising without the user’s consent. It has been alleged that their release, supposedly planned for last week, has been delayed, though Facebook denies both that fact and the accusation about their motives. Instead, the network’s chief privacy officer, Erin Egan, claimed:
All we are changing is that we are providing more information and more specifics.
Their critics would say that this isn’t the case – that, in fact, users now give automatic consent for companies to use their personal information unless they actively opt out… and that it has become considerably more complicated to do so.
Facebook indefinitely postpones release of new video ads
A big week for delays on Facebook. The network has been planning a new ad offering for some time: 15 second video clips priced between $1m and $2.4m depending on reach. Intended for launch last week, these have since been indefinitely postponed, due to concerns about user experience. Aware that there is usually an initial backlash about any new ad type, Facebook is concerned about advertisers using these as mere TV slots, preferring that there would be some social element. There has been no new release date mooted, so we’ll have to wait and see for when these come back on the agenda.
Facebook launches tool aimed at news organisations
Huzzah! Something Facebook managed to release. It’s a tool for news organisations, which allows them to surface Facebook conversations for use in live programming. CNN’s News Day, for example, has taken Facebook feedback about various breaking news and included it in their show, though the system allows for more elaborate uses than this. It can collect all mentions of a single word on the network and provide a demographic breakdown of who is talking about certain topics; NBC’s The Today Show are taking advantage of this to discuss which topics are most exciting to, for example, male and female or young and old audiences.
The Research & Insights team here at We Are Social are gagging to find out whenthese new APIs will be released publicly.
Facebook trialling ‘professional skills’ section of profile
Facebook is trialling a ‘professional skills’ feature, which users would be able to add to the work and education section of their profile. The move, seemingly looking at eating into LinkedIn’s share of the professional market, allows the addition of a variety of skills, as shown below.
P&G’s #Softside billboards influenced by engagement on social
P&G’s Downy has created a campaign titled #Softside, which looks to put an end to various disputes, as shown in the image below, is being supported by a number of advertising units including desktop and mobile ads. The most interesting part, though, is a set of digital billboards that will be changed depending on what’s getting the most engagement on Downy’s social presences.
Heineken’s giant Instagram treasure hunt
Heineken has created an Instagram campaign around the US Open Tennis Championship, which looks to turn the network on its side. In doing so, the beer brand is building a giant compilation of photos, which together make up a panoramic view of the stadium. They posted an initial clue from the @Heineken_US Twitter and Instagram accounts, which led to a second part of the riddle in one of these photos. Fans who completed the search were in with a chance to win two tickets to the US Open mens’ final in New York.
Burberry promoting new perfume with integrated campaign
Designer fashion brand Burberry is promoting its new perfume, Brit Rhythm, with an integrated campaign on TV, Instagram and out-of-home. In addition to a 30 second TV advert, the brand has recruited leading Instagrammers to create content under the hashtag #ThisIsBrit; the best of these will be used in outdoor advertising.
Birds Eye linking social to sales
UK frozen food retailer Birds Eye has partnered with Slingshot to allow fans topurchase their products directly from ads on Facebook. The system allows customers to add products to their basket with online retailers such as Tesco, Sainsbury’s, Waitrose and Ocado, all in just one click.
Jack Daniel’s produce first UK Instagram campaign
Jack Daniel’s is using Instagram for the first time in the UK, in celebration of its founder’s birth month of September. Throughout the month, fans will be encouraged to share images of themselves raising a glass to the man himself, using the hashtag #JacksBirthday. This will be supported by content created by the brand, in which people including master distillers and descendants of Jack Daniel, raise a glass themselves.
Wayne Rooney’s sponsored tweet for Nike escapes sanctions from ASA
A tweet by Wayne Rooney, shown below, escaped sanction last week from the UK’s ASA. Though it appears to have been sponsored by Nike, the ASA ruled that it was clear enough that this was the case. Though at risk of being sanctioned because it did not say #ad or #client anywhere in the tweet, it was deemed acceptable, in that the mention of @NikeFootball was as clear an indicator as either of those. The tweet has since been deleted.
Angry customer uses promoted tweets to criticise British Airways
A Twitter user, who goes by the handle @HVSVN and is thought to be an Illinois businessman, last week used a number of promoted tweets to criticise airline British Airways for losing his bag. Once the campaign came to an end, he revealed that the tweets, some of which are shown below, came to a total cost of $1,000.
— (@HVSVN) September 2, 2013
— (@HVSVN) September 2, 2013
New ‘Kids Only’ Social Network in India
Worldoo is a new social network that is designed for kids. It also aims to be a learning centre for them, by providing content from partners such as National Geographic and ZeeQ. To sign up, kids need to go through a verification check and prove that they have parental consent via email. Kids will have their own digital homes to take care of in Farmville fashion, play games, watch videos and chat with friends. In the last 2.5 months alone, there were over 18,000 signups with plans to go mobile in the near future.
Sina’s WeMeet to compete with WeChat
Despite being around since April, Sina has officially launched its latest mobile messaging app, WeMeet, just recently. WeMeet links up to Weibo so users can conveniently import contacts, and also enjoy Snapchat-style self-destructing messages among others. However, WeMeet may just be late to the game – China Telecom’s Yinxin was just launched a week ahead before WeMeet’s, and WeChat has begun to strike partnerships with operators. Sina hence has a heavy task ahead of them to make WeMeet a serious rival to its fellow competitors.
Line’s stickers prove to be profitable
Line recently announced they make over $10 million (1 billion yen) per month selling stickers, with the figure continuing to increase each month. Aside from stickers, they also make money from other-in-app purchases (particularly game apps) and by charging for corporate messaging accounts. In fact, this has led them to a record revenue of $132 million in Q2 2013!
Facebook reaches value of $100bn
Facebook last week reached an overall value of over $100bn, as fears about its ability to sell ads for mobile devices are beginning to disappear. Shares, which were trading at $17.73 back in September, have increased in value by 55% this year, at one point last week reaching $41.94, the highest since Facebook’s initial $16bn IPO. The network is now approaching the $45-per-share mark, an all-time high that matches a record it set at the time of its trading debut.
31% of the top 100 brands are on Tumblr
Out of Interbrand’s top 100 global brands, 31 have a presence on Tumblr, according to research by Simply Measured published last week. This leaves the network well behind the likes of Facebook (98%) and Twitter (97%), as well as Google+ (75%) and Pinterest (74%). From the below graph, you can see the change in brand presences between May and August of this year; ultimately, there has been very little difference on every network tested, the maximum difference being Pinterest’s dip of 3%.
Facebook introduces shared photo albums
Facebook has introduced a new feature, designed to make photos more collaborative:shared albums. Now, when a user creates a photo album, they can add up to fifty ‘contributors’, who can in turn add up to 200 photos each. Privacy settings are fairly straightforward for these, too, with only three possible settings: public, friends of contributors or contributors only. As yet, the feature is only available on desktop, but there are plans to extend it, posssibly allowing mobile functionality or an increase in the number of pictures that can be uploaded.
Facebook release embedded posts to everybody
In an act of generosity of which Robin Hood himself would be proud, Facebook hasrolled out its embedded post feature to all and sundry. Tested last month with CNN, Huffington Post, Bleacher Report, PEOPLE and Mashable, it’s now possible for anyone to embed posts.
Facebook to shift ‘Gifts’ offering to cards and digital
Facebook is planning to shift its ‘Gifts’ feature, removing physical offerings andconcentrating on digital gifts/gift cards. The network claims that 80% of gifts are already of such a type, anyway, and this all forms part of a larger plan, according to Lee Linden, who supervises the feature:
We’re really making the decision based on user feedback. The physical stuff is interesting for sure, but our goal is to build stuff that’s really great for the majority of people who are using it. Physical gifts do require more work to maintain, and if fewer than 20 percent of users are taking advantage of it — the purpose of this redesign is to double down on what people want.
Updates to images for Facebook pages
Facebook has announced three changes to images for page admins in the last week, starting with a partnership with stock image site Shutterstock. This means that millions of Shutterstock’s images, which normally come at a price, will be available free-of-charge for use in Facebook ads. Secondly, page admins can take these images, or others, and simultaneously create multiple adverts using different images, through a new image uploader. Finally, the iOS and Android Facebook apps have been updated to allow the posting of multiple photos in a single update, as shown below.
Twitter announces ‘related headlines’
Twitter has announced a feature called ‘related headlines’, meaning that a tweet will link to news stories in which it was embedded. From a tweet’s permalink page, users will now be able to see headlines from the stories that embedded the tweet, in the hope that these will help provide better context around what exactly it means.
Vine hits forty million users
Twitter-owned Vine has hit 40 million users, way up from the 13 million it had in early June. However, they are currently refusing to announce active user figures, making it very difficult to tell how much the service is actually being used.
Twitter team up with USTA and Heineken
In promotion of this week’s US Open tennis tournament, the United States Tennis Association (USTA) has teamed up with Twitter and Heineken to produce a set of promotional videos. Heineken will feature in a pre-roll for every video, posted through Twitter’s Amplify platform, and in a banner ad on every video. The move sees a further way in which Twitter is trying to ramp up its video connections, after partnering with major broadcasters and sports channels.
Instagram video in sports journalism
Tom Dienhart, a journalist for the Big Ten Network, has been posting videos to his Instagram page, as part of his reporting on American football. It’s an interesting idea for a sports journalist and it will be interesting to see if it gets picked up more widely.
Red Bull releases second-ever Instagram video
Two months after launching its Instagram account, Red Bull has launched only its second video – an extreme sports clip of base jumper Valery Rozov. It’s the first video since a launch post two months ago and, within a matter of hours, had received 23,000 likes and over 300 comments.
Airbnb set to make first full-length film purely from Vine
Last week, Airbnb announced plans to create a full-length film made up purely of fans’ Vine videos. The work will be made up of clips sent in by their Twitter followers, who will receive instructions from the brand on what to film.
— Airbnb (@Airbnb) August 21, 2013
John Lewis launch #WhatMattersMost film competition on Vine
In line with their recent animated TV ad, UK department store John Lewis has launched a Vine competition for budding filmmakers to create a six-second film on Vine, inspired by the stop-motion style in the advert. Entries can be uploaded via the website and tracked on Twitter using #WhatMattersMost.
Asda posting social media fan messages on in-store packaging
In an attempt to make its food range more “emotional”, UK supermarket Asda will start to include Facebook and Twitter posts from customers on the packaging for its ‘Chosen By You’ range. They have invited customers to contribute their thoughts using the hashtag #ChosenByMe; these will then be curated on the brand’s website and a select few chosen to be included on in-store packaging.
Paddy Power celebrates 1 million Facebook with bet from space
Paddy Power, the UK betting company with the largest social media presence in the industry, has launched a competition to celebrate reaching 1 million fans on Facebook. After fans have entered, a computer attached to a balloon will be raised up to 100,000 feet, at which point it will place an accumulator on the weekend’s British Premier League matches on behalf of one lucky winner. If the bet comes in, it could be worth up to £1 million.
Audi launches 3d microsite from user-generated content
Audi is launching a 3d microsite made up of user-generated content from its social media communities. Fans across Facebook, Twitter, Google + and Instagram who share a reason that they love the brand, using the hashtag #onemillionreasons, will be included as a spherical particle in the microsite as part of a model of the Audi R8. Fans that contribute to the model will also be given the opportunity to win an Audi R8 driving experience.
Dacia reveal a campaign around football conversations
For three weeks, car manufacturer Dacia will run a campaign tweeting about the transfer window for top flight English football, plus using the hashtag #youdothemaths to promote the low cost of the car. Based on the ‘value for money’ connection, the move looks to attract as many football fans as possible to show an interest the brand’s products.
Burrito Martinez deletes 92,000 Twitter followers for Nike campaign
Burrito Martinez, superstar for Argentinian football club Boca Juniors, has deleted all 92,000 of his Twitter followers and starting again from scratch. The idea is that he must regain each follower, playing each game as if it were his first. The stunt, a part of Nike’s ‘Baptism’ campaign, seems to be paying off – he has already regained over 40,000 followers.
8Hotels offers free rooms to Instagram influencers
Australian hotel operator, 8Hotels has recently opened its eighth hotel in Sydney, named ‘The 1888 Hotel’. As 1888 is also the year that camera company Kodak launched, the hotel has chosen a photographic theme for the interior design. Its design features include Instagram images taken by guests – any guest with more than 10,000 followers can stay for free. Each month, the hotel will also offer a monthly competition to win a free night for the best Instagram picture.
Mashable shared this great chart from Statista and GlobalWebIndex that shows the top 10 most-used smartphone apps in the world:
What’s interesting is that 9 out of the top 10 apps are social media-related, with 7 of them dedicated to social communication.
Intriguingly, WeChat / Weixin is already in the top 5 apps globally, putting it in the top 3 mobile social networks in the world.
Yet another reason why brands shouldn’t separate their strategic approach to mobile and social.