Here are all of the posts tagged ‘Instagram’.

We Are Social Asia Tuesday Tune-Up #206

by Tan Xing Long in News

Is there truly no such thing as bad publicity for businesses?
Timely responses to customers’ feedback tend to be a hallmark for good community management, but serving it with a dose of passive-aggressiveness might not be the best idea. Two Singaporean eateries, Crab in da Bag and Lavastone Steakhouse, were recently caught in a PR storm due to their replies to poor reviews left by their customers.

A Crab in da Bag customer, Joan Soon left a poor review on the page:
Which was followed up with this reply:

To which the customer replied:
However, Crab in da Bag seems adamant that they have done their best, much to the dismay of other customers :
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Similarly, Lavastone Steakhouse‘s responses to poor reviews left some of its customers amused and flabbergasted, with the owner going one step further to name and shame the reviewer: 
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So is there such a thing as bad publicity? We’ll leave you to decide on that 😉

New and improved Boomerang makes sharing a whole lot easier
With its newest update, Boomerang is now fully integrated with Facebook and Instagram, making sharing as easy as a simple tap. Besides that, other notable improvements include the removal of auto-save for videos and integrating the phones’ flash system into the app.
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We Are Social Asia Tuesday Tune-Up #202

by Nurfarah Mattar in News

Star Wars at Changi Airport: Chatter of the Jedis
Walt Disney has partnered with Changi Airport, fuelling anticipation for the 7th film installment. The campaign consists of a life-sized everything (X-wing fighter, Stormtrooper figurines, R2-D2), sale of exclusive merchandise and photo opportunities with key characters. Visitors can also navigate through a playhouse, inspired by the Hardangerjokulen Glacier.

Holy sith, that is tremendous effort – but where does social fit in the marketing mix and has this translated into online buzz?

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(Source: Sysomos Map)

Not bad, there were a total of 11.8K mentions in the period of October and November. Many geo-tagged their visits, made special trips for the exhibit, and were excited when Changi received international recognition. We like this – organic conversations, shareability and an extension of positive sentiment into a sense of pride for the country.


Looks like the force has awakened in good ol’ Changi.

Brands Amongst Top 3 Interests of HK Instagrammers

Nielsen Audience Research recently conducted an “Instagrammers in Hong Kong” study, which revealed some key findings:

The majority of Hong Kong Instagrammers are between ages 18-34, have high spending power, and listed brands as their top 3 areas of interest. In fact, 1 out of 2 Hong Kong users follow brands on Instagram. Female users resonate with fashion and beauty, while male users are generally trend-conscious.

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We Are Social Asia Tuesday Tune-Up #197

by Aubrey Teng in News

Momolay receives fresh funding, aims to take on Facebook in Myanmar
Momolay, a mobile-first entertainment app from Myanmar, has recently raised US$200,000 in seed funding from Singapore-based investors. The app functions as a cross between 9Gag and Buzzfeed, layered with Myanmar’s distinct cultural context for content. Its goal is to be another source of entertainment and social news platform other than Facebook. The current digital landscape in Myanmar gives Momolay a first-mover advantage, since there is no direct competitors.

TCL is inviting people to talk to its new TV set this Halloween
To tie in with Halloween Chinese smart TV manufacturer TCL will be encouraging Periscope users to join in its “ask me anything” Q&A session. Users can then ask questions to a spooky virtual face which can smile, frown, nod and speak (with help from a comedian who will be providing the voice of the TV). Pete Lin, MD of We Are Social in China, added:

“This campaign shows how forward-thinking TCL is. Periscope has huge potential, yet we’ve still seen very few creative executions on the platform away from a simple event live-stream or product demo. TCL is an exciting brand with big global ambitions, and this is just the first step towards taking it to a wider audience.”

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We Are Social Asia Tuesday Tune-Up #195

by Wendy Yee in News

Got mail? Drones may soon deliver them to Singaporeans
Though in its infancy stages, Singapore is amongst one of the first in the world to test out drones as mailmen. That’s not all. SingPost, the national postal service in Singapore, announced that there’ll also be “a prototype app designed with security and verification features that ensures the mail reaches its intended recipient.” The Infocomm Development Authority of Singapore (IDA) Labs built a drone using the Pixhawk Steadidrone platform and carried a letter and t-shirt over a distance of two kilometres in five minutes to the Singaporean island of Pulau Ubin.

‘Tinder for fitness’ app  for the exercise junkies
Having trouble finding an fitness buddy? Jaha, created by a Hong Kong based startup, is the app for that. Similar to Tinder, it locates users in your area, allows you to browse through their profiles, and you can swipe right for those whom you’re interested to connect with. One main difference from Tinder – you’re swiping right based on common exercise interests. The app highlights any common interests you have with the other person.
Once you’ve found a ‘fitness friend’ (after both you and the user swiped right for each other), Jaha opens up stat-tracking features so that you can share workout results, challenge each other to hit specific milestones, and compete to be at the top of the leaderboards. But it also allows you to chat so that you can arrange to meet up for some real life exercise, or anything else you might prefer.

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We Are Social Asia Tuesday Tune-Up #193

by Nurfarah Mattar in News

Almost Confirmed: Consumerism Found on Mars
Following NASA’s announcement, a flurry of content has been released by brands. The folks at 20th Century Fox were particularly reeling with jokes, premised on their upcoming film, The Martian (For the Curious Cats: Did NASA time its Mars announcement to coincide with ‘The Martian’?). Also spotted was Matt Damon, toasting to a liquid diet. The Facebook video received close to 40K views within hours.

Also chiming in was Lego, Papa John’s, Intel and the Internet in general.

Back in Asia, mentions of the discovery exploded on Twitter.

There there, Liverpool fans.

Spotify Hongkong Launches First Gig Series in Style
With over 20 million subscribers, Spotify is a household name in the online streaming industry. Now the company has taken music offline, in a suspicious move toward world domination.

Found the Sound is the brainchild of Spotify and Fashion Walk – delivering live music for shoppers at Causeway Bay, Hongkong. Sunita Kar, Managing Director of Spotify Asia, explained how ‘music and lifestyle go hand in hand’. The event series allows engagement with Hongkong shoppers, as well as the delivery of experiences beyond a digital platform.

With an emphasis on lifestyle and experiences, Spotify has taken a page out of social thinking. It is people who make brands social, not platforms.

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