Here are all of the posts tagged ‘Internet’.
Gaption: A social network that pays for your content
We’ve heard this – time is money. Malaysia-based social network Gaption, knows this well, so much so that they’ve gone a step ahead and spun it around a business idea that gets social media users like you to get paid for just going online.
The money comes from brand advertisers. Gaption uses a tracking system to monitor content that performs well or engages well with audiences online. They then go on to sell these insights to brands, get the brands invest, and re-distribute the profits back to users. How much an online user earns depends on a variety of factors such as online popularity, and how much time he/she spends online.
Since its inception in June, Gaption has garnered 20,000 users and generated US$10,000 in revenue, which it has shared with its users. The company has grand plans ahead. They’re planning to capture 10 to 15 million users with an average of US$900,000 per month over the next two years. Next markets to target include Australia, Singapore and the Philippines.
Japanese messaging service Line unveils Line Launcher App
Line wants you to have more of their cuddly bears, bunnies, duckies and conversation stickies to share with all your friends. And Line fans can’t get enough – the app has received about 4.5 stars on Play Store.
They’ve unveiled the Line Launcher App that allows users to customise the look of their smartphone based on a range of Line-inspired wallpapers, icons, and widgets, with over 3,000 free options ranging from scenery, nature and animal motifs. Popular Line characters Brown, Cony and Sally are included as well.
Indonesia’s Yogrt clinches US$3 million in funds, boasts former Acer Indonesia CEO as co-founder
Indonesia-based social networking app Yogrt managed to clinch US$3 million in funding, with just 500,000 registered users and a 10-month track record in Indonesia. Not bad for a start-up at all.
It’s the first app made by Kongko Digital, a Singapore-based company. One of its co-founders, Jason Lim, was the former CEO of Acer Indonesia who left his post to pursue ambitions to be an entrepreneur.
Yogrt functions a lot like Tinder. It locates active app users based on your location. If you “like” their profiles and they “like” you back, you get the opportunity to chat with them. In addition to that, you also get to challenge users with games and quizzes to get them to like you back.
The app is as irreverent as it sounds. It’s been described as “Instagram blended with WeChat and Line stickers”, and it’s just launched in China.
Users of “Fork” get to edit photos with all sorts of outrageous, anarchic stickers to desired comic effect. It’s weird, rebellious, quirky, and of course like any good social media tool, you get to share these photos with your friends. Score.
India will have 500 million Internet users by 2017: new report
IAMAI-KPMG estimates a total of 500 million Internet users in India by 2017, up from 350 million currently. They’re attributing the jump to cheaper smartphones and more 2G subscriptions boosting Internet usage rates in the country.
Interestingly, even though India has the second highest number of Internet users in the world (after China), online penetration rate is still at 19 per cent.
Twitter removes background wallpaper from users home pages
No official reason was given for this.
Some are suggesting that this was done so Twitter would have more control of their ad display experience. For instance, if a company wanted to do a full homepage advert on Twitter, it would be able to do so now. Twitter backgrounds are currently completely blank, with “a very slight hint of blue”.
The team at GlobalWebIndex joined forces with We Are Social again for our new APAC Digital report, which we published last week. In this guest post, GWI’s Jason Mander shares his take on one of the hottest digital trends in APAC, and what it means for marketers.
As We Are Social’s new Digital, Social and Mobile in APAC 2015 report makes clear, Asia still lags (considerably) behind regions like North America and Western Europe when it comes to internet penetration rates. In places like India, for example, fewer than 1 in 5 adults are going online – which means internet populations in these countries tend to be skewed towards young, urban and affluent segments.
These demographic trends are one of the major reasons why fast-growth markets are typically at the forefront of many digital behaviours such as social networking engagement and mobile internet usage. But it also shows why mobiles are so key to the future of this region: each year, tens of millions of APAC consumers are coming online for the first time, and many will be doing so via mobile.
Of course, the migration away from PCs and laptops towards mobiles has been much documented. But GlobalWebIndex’s long-term data on this area shows just how rapidly the switch is occurring in APAC; as our chart below makes clear, the average time per day that digital consumers in APAC are spending online is on the rise, but this is being driven almost exclusively by mobiles.
In fact, while the last three years have seen little change in the amount of daily time captured by PCs/laptops, the figure for mobiles jumped from 1.44 in 2012 to 2.21 hours in 2014. In terms of share, that means mobiles now account for 34% of time spent online in APAC, up from 25% in 2012. This pattern shows no sign of slowing: each year, mobiles are becoming more and more important gateways to the internet.
Age-based patterns are particularly telling, here: the younger the individual, the more time they typically devote to the mobile web (with smartphones now accounting for 39% of total time spent online among 16-24s versus just 19% for 55-64s). In contrast, time devoted to linear TV and traditional radio increases in line with age, so it’s not simply that 16-24s are ahead for all media consumption behaviors. Rather, it’s that they’re leading the charge towards anything digital, and toward mobile usage in particular.
As always, generalisations are a dangerous thing, here. Across APAC, average time on the mobile internet per day is typically lowest in places such as Japan, Australia, Singapore and South Korea – where high internet penetration rates mean that online populations have much more balanced age profiles. But that mobiles are the devices carrying all the momentum in this region is beyond doubt.
Read the full Digital, Social & Mobile in APAC in 2015 report here.
The digital world passed another huge milestone today, with InternetLiveStats reporting that the number of global internet users has just passed the 3 billion mark.
InternetLiveStats extrapolates its numbers from data provided by the ITU, the World Bank, and the United Nations, so the timing won’t be exact; however, the number remains a very useful guide to the continuing growth of the internet around the world.
Read on for our analysis of those numbers, and what they mean for marketers. Read the rest of this entry »
Twitter used for presidential election campaigns in Indonesia
According to Twitter, Indonesia has nearly 20 million active users and Jakarta is the number one city in terms of the number of tweets generated (2.4% of all tweets come from Jakarta). Most of these Indonesian Twitter users are first time voters aged between 16 and 20. This demographic accounts for over one-third of 187 million eligible voters in 2014 elections. The youth population are always connected online and active on social media. In this election year alone, 42.1 million tweets related to the election were generated, up 36 percent compared to last year. Seeing an opportunity to tap into Twitter for presidential elections in July 9th, Peter Greenberger, director of political advertising for Twitter visited Indonesia to meet presidential candidates to talk about how they could use Twitter more effectively in their campaigns. Presidential contenders, Jakarta governor Joko Widodo and ex-general Prabowo Subianto have 1.5 million followers and 808,000 Twitter followers respectively. We will wait to see how Twitter plays a role to shape the political landscape in Indonesia.
Line to remove 20 gaming apps to focus on what’s working
With 400 million registered users, Line is one of the largest messaging apps in the market. The app has indicated plans to remove one-third of gaming apps (20) from its platform. This move is geared towards focusing its resources on apps that are achieving greater success, with hopes to “further propel the service as a global gaming platform.” Gaming revenue was $143 million for its most recent quarter, through 300 million downloads worldwide. This constitutes more than 60 percent of Line’s total revenue. Therefore, it seems reasonable to halt those apps that are losing popularity. Line has promised a refund for users who have purchased the games that will cease operations. However, Line has yet to decide whether to roll out replacement gaming apps or continue with its remaining gaming apps.
Facebook responds to organic reach questions
Facebook has released a statement explaining its decreasing organic reach, offering two key reasons: the huge volume of content on the network (a user could potentially be shown up to 1,500 stories per log in) and an attempt to increase News Feed relevance. The piece argues that they are not trying to make more money from paid ads and that fans still have a function – social context (i.e. seeing that your friend ‘likes’ an advertised page) reportedly drives 50% more recall and 35% higher online sales lift. For information on how to combat the changes, have a look at our full article on the subject.
Search ads have no measurable effect
Research conducted in the US by eBay, in conjunction with Berkeley and Chicago universities, has concluded that search ads have ‘no measurable benefit’. eBay customers were ‘unaffected by the presence of paid search advertising’, leading to questions about the medium’s future.
Facebook adds interactive video components
Facebook has added new interactive components to its standard video ads to increase their efficiency for lower-budget advertisers. The offering now includes a ‘video views’ option, allowing a company to serve ads to users more likely to watch them, such as those who have watched similar content before. It’s also now possible to add a call-to-action to a video, such as encouraging users to click through to a brand’s website.
Facebook rolls out new page design worldwide
Facebook has launched its new page design worldwide, which increases the similarity between pages and personal profiles. Admins will see a prompt to ‘take a tour’ of the changes and can then choose whether or not to make the switch. Regardless of their choice, the change will happen automatically two weeks after the tour is taken.
Instagram adds new photo-editing features
Instagram has added ten new features and updated seven, aimed at increasing the scope for photo-editing in-app. The new options include ‘Adjust, Brightness, Contrast, Warmth, Saturation, Highlights, Shadows, Vignette and Sharpen’.
LinkedIn updates paid profiles
LinkedIn has created a brand new image-centric profile layout, as you can see below. It’s only available to paid users for now, though – we’ll see if it’s enough to entice people currently using the service for free.
Pinterest creates self-serve ad auction
Pinterest is following its initial ad launch by creating a self-serve auction, aimed at small-to-medium businesses. Payment will be taken on a cost-per-click basis. Don Faul, Pinterest’s head of operations, explained how the auction works:
The ultimate price over time will be determined, as all auctions are, by how much competition and demand there is.
Tinder looks to increase interactions with ‘Moments’
Tinder has launched ‘Moments’, which it hopes will enrich interactions within the app. Users can share a picture, or ‘Moment’, with all their matches, who will be given the option to ‘like’ it or not, based on the normal left/right swipe mechanic. Once someone likes your photo, you can start chatting about it. Photos will disappear after 24 hours, which we’re sure nobody on Tinder will take advantage of in any way whatsoever.
Microsoft adds new apps to Xbox
Microsoft has announced that 45 new apps will be coming to Xbox One and Xbox 360before the end of the year. These include Vine and Twitter, the latter of which will be integrated into the console, such that users have the option to see tweets about TV content they’re watching or trending shows.
Foursquare brings ads to Swarm
Foursquare is integrating adverts into its new app, Swarm, to be served to users after they check in. So far, the ads (shown below) are set to be used by a number of brands, including Pepsi, P&G, Hennessy, Volvo and Shell.
Hellmann’s teaches cookery through WhatsApp
Mayonnaise brand, Hellmann’s, has created an app for its Brazilian consumers named WhatsCook, a live recipe service that allows users to speak to experts or professional chefs using WhatsApp. The feature takes full advantage of the ability to send images and videos through the platform.
Listerine is creating a World Cup newsroom
Mouthwash brand, Listerine, is sponsoring the World Cup for the first time this year, creating a campaign dubbed “Power To Your Mouth”. This will see a newsroom set up for the tournament, wherein the brand will create content for Facebook and Twitter based on events, and then bid for ads in real-time, based on which posts receive the most engagement.
World No Smoking Day Vines
Anti-smoking charity, Quit, created a campaign for World No Tobacco Day, with three different looping Vines, each displaying a different demographic group of smoker. Each one ends with the simple line “before this video starts again, another smoker will die”.
Lego embraces social video Lego has made its first foray into the world of social video, producing a Vine and an Instagram video. Each focusses around a shy ‘mixel’ named Seismo.
IHG and Coca-Cola launch Instagram competition InterContinental Hotel Group and Coca-Cola have teamed up to produce a summer campaign, which asks entrants to pitch their most creative story ideas in a 15-second Instagram video for the chance to meet Hollywood actor, Josh Lucas. IHG will support the campaign with a set of video kiosks, explained in the below video by Adweek.
Jack Daniel’s creates smartphone photo competition Jack Daniel’s is asking customers to post pictures of their summer experiences through various social sites, in fitting with a set of weekly challenges. Two prizes will be dished out each week, one chosen by judges and the other by a public vote. The campaign looks to promote Jack Daniel’s Tennessee Honey, aimed at a younger audience than its core product. Asos celebrates an #EpicSummer with Mastercard Asos and Mastercard have joined forces to create a campaign dubbed #EpicSummer, which asks twenty-somethings to share pictures on Instagram or Twitter using the hashtag. Prizes include concert tickets and an Asos shopping spree.
Newcastle Brown Ale paying for followers Newcastle Brown Ale is continuing its ‘No Bollocks’ attitude with a campaign that offers $1 to the first 50,000 people to follow the brand on Twitter. Why? Well, why “endure the unsolicited marketing of other beer brands for free when you can endure Newcastle’s unsolicited marketing and get paid?”
Ben & Jerry’s offers ice cream for tweets Ben & Jerry’s, the ice cream brand, went ‘cruising’ around the streets of Washington D.C. last week, offering free ice cream. All residents had to do was tweet the brand, telling them where they’d like the truck to stop.
— Ben & Jerry’s Truck (@BenJerrysTruck) May 29, 2014
Bashar Al-Assad promotes Facebook posts
Promoted posts from Syria’s president, Bashar Al-Assad, were spotted on Facebook last week. A number of people objected, including The Syria Campaign, which has demanded the network donate any money it received from the posts to Syrian children. The organisation has created the below replica of Facebook to direct people to a petition.
The CIA launches on social
In a story that may or may not be linked to the above, the CIA has launched accounts on Facebook and Twitter. It’s taken a humorous approach, causing something of a Twitter frenzy – the account has amassed almost 600,000 followers already.
We can neither confirm nor deny that this is our first tweet.
— CIA (@CIA) June 6, 2014