Here are all of the posts tagged ‘Internet’.
Huawei launches an interactive “finger race” campaign on Snapchat
An interesting approach by Chinese company telecoms giant, Huawei.
To promote their new Talkband B2 connected gear in France, Huawei launched a campaign called #SnapchatRun. It’s an “interactive finger race” where users get a first person perspective through photographs. Players are led to ‘run’ through the streets of Paris using their two fingers as legs. Each tap on a photo reveals the next snap and then the next, creating an illusion that you’re running on screen. The “fastest” runners to tweet a code at the end of their journey stand to win the Talkband B2 device.
Cool? We think so too.
Shia Labeouf wants you to watch him in the name of art
Mr “Shia Labeouf” Transformers is the latest celeb to jump on the live-streaming wagon. He basically sits in a spot in New York City watching all the movies he’s ever starred in back-to-back for three days (indulgent, yes) with a camera capturing every iota of his unshaven face while it beams live across the globe. In other words, it’s you watching Shia watching himself on screen.
The #AllMyMovies “art” project wrapped up just about a day ago. Shia says he’s loving himself much more now. Some of us are cringing, the rest of us are still trying to figure out what sort of performance it was supposed to be. It is art perhaps, so maybe we’re not supposed to understand it.
Whether or not its about (as some articles say), our desire for intimacy by portraying Shia in a vulnerable light, “humanising” him so to speak, this bizarre trend isn’t the first of its kind around. You remember this Korean kid don’t you?
So clearly, this is a thing.
Oxford Dictionary’s Word of the Year is an emoji
So begins the demise of the English language as we know it. Let us not speak to each other in words and sentences and phrases and metaphors because just one yellow, little, round face is enough to capture all the information and emotion we can ever muster. Oxford Dictionary says so. The word of the year for 2015 is not “sharknado”, “robo-sapiens” or “Vladimir Putin”. It is a pictograph yellow face laughing tears of joy. No kidding!
Gaption: A social network that pays for your content
We’ve heard this – time is money. Malaysia-based social network Gaption, knows this well, so much so that they’ve gone a step ahead and spun it around a business idea that gets social media users like you to get paid for just going online.
The money comes from brand advertisers. Gaption uses a tracking system to monitor content that performs well or engages well with audiences online. They then go on to sell these insights to brands, get the brands invest, and re-distribute the profits back to users. How much an online user earns depends on a variety of factors such as online popularity, and how much time he/she spends online.
Since its inception in June, Gaption has garnered 20,000 users and generated US$10,000 in revenue, which it has shared with its users. The company has grand plans ahead. They’re planning to capture 10 to 15 million users with an average of US$900,000 per month over the next two years. Next markets to target include Australia, Singapore and the Philippines.
Japanese messaging service Line unveils Line Launcher App
Line wants you to have more of their cuddly bears, bunnies, duckies and conversation stickies to share with all your friends. And Line fans can’t get enough – the app has received about 4.5 stars on Play Store.
They’ve unveiled the Line Launcher App that allows users to customise the look of their smartphone based on a range of Line-inspired wallpapers, icons, and widgets, with over 3,000 free options ranging from scenery, nature and animal motifs. Popular Line characters Brown, Cony and Sally are included as well.
Indonesia’s Yogrt clinches US$3 million in funds, boasts former Acer Indonesia CEO as co-founder
Indonesia-based social networking app Yogrt managed to clinch US$3 million in funding, with just 500,000 registered users and a 10-month track record in Indonesia. Not bad for a start-up at all.
It’s the first app made by Kongko Digital, a Singapore-based company. One of its co-founders, Jason Lim, was the former CEO of Acer Indonesia who left his post to pursue ambitions to be an entrepreneur.
Yogrt functions a lot like Tinder. It locates active app users based on your location. If you “like” their profiles and they “like” you back, you get the opportunity to chat with them. In addition to that, you also get to challenge users with games and quizzes to get them to like you back.
The app is as irreverent as it sounds. It’s been described as “Instagram blended with WeChat and Line stickers”, and it’s just launched in China.
Users of “Fork” get to edit photos with all sorts of outrageous, anarchic stickers to desired comic effect. It’s weird, rebellious, quirky, and of course like any good social media tool, you get to share these photos with your friends. Score.
India will have 500 million Internet users by 2017: new report
IAMAI-KPMG estimates a total of 500 million Internet users in India by 2017, up from 350 million currently. They’re attributing the jump to cheaper smartphones and more 2G subscriptions boosting Internet usage rates in the country.
Interestingly, even though India has the second highest number of Internet users in the world (after China), online penetration rate is still at 19 per cent.
Twitter removes background wallpaper from users home pages
No official reason was given for this.
Some are suggesting that this was done so Twitter would have more control of their ad display experience. For instance, if a company wanted to do a full homepage advert on Twitter, it would be able to do so now. Twitter backgrounds are currently completely blank, with “a very slight hint of blue”.
The team at GlobalWebIndex joined forces with We Are Social again for our new APAC Digital report, which we published last week. In this guest post, GWI’s Jason Mander shares his take on one of the hottest digital trends in APAC, and what it means for marketers.
As We Are Social’s new Digital, Social and Mobile in APAC 2015 report makes clear, Asia still lags (considerably) behind regions like North America and Western Europe when it comes to internet penetration rates. In places like India, for example, fewer than 1 in 5 adults are going online – which means internet populations in these countries tend to be skewed towards young, urban and affluent segments.
These demographic trends are one of the major reasons why fast-growth markets are typically at the forefront of many digital behaviours such as social networking engagement and mobile internet usage. But it also shows why mobiles are so key to the future of this region: each year, tens of millions of APAC consumers are coming online for the first time, and many will be doing so via mobile.
Of course, the migration away from PCs and laptops towards mobiles has been much documented. But GlobalWebIndex’s long-term data on this area shows just how rapidly the switch is occurring in APAC; as our chart below makes clear, the average time per day that digital consumers in APAC are spending online is on the rise, but this is being driven almost exclusively by mobiles.
In fact, while the last three years have seen little change in the amount of daily time captured by PCs/laptops, the figure for mobiles jumped from 1.44 in 2012 to 2.21 hours in 2014. In terms of share, that means mobiles now account for 34% of time spent online in APAC, up from 25% in 2012. This pattern shows no sign of slowing: each year, mobiles are becoming more and more important gateways to the internet.
Age-based patterns are particularly telling, here: the younger the individual, the more time they typically devote to the mobile web (with smartphones now accounting for 39% of total time spent online among 16-24s versus just 19% for 55-64s). In contrast, time devoted to linear TV and traditional radio increases in line with age, so it’s not simply that 16-24s are ahead for all media consumption behaviors. Rather, it’s that they’re leading the charge towards anything digital, and toward mobile usage in particular.
As always, generalisations are a dangerous thing, here. Across APAC, average time on the mobile internet per day is typically lowest in places such as Japan, Australia, Singapore and South Korea – where high internet penetration rates mean that online populations have much more balanced age profiles. But that mobiles are the devices carrying all the momentum in this region is beyond doubt.
Read the full Digital, Social & Mobile in APAC in 2015 report here.
The digital world passed another huge milestone today, with InternetLiveStats reporting that the number of global internet users has just passed the 3 billion mark.
InternetLiveStats extrapolates its numbers from data provided by the ITU, the World Bank, and the United Nations, so the timing won’t be exact; however, the number remains a very useful guide to the continuing growth of the internet around the world.
Read on for our analysis of those numbers, and what they mean for marketers. Read the rest of this entry »