Here are all of the posts tagged ‘Klout’.

We Are Social Asia Tuesday TuneUp #51

by Karen Wee in News

Sina Weibo’s new version allows selective sharing, à la Google+ 
The new version of Sina Weibo includes an option for users to share selectively, like Google+’s Circles feature. Existing users will be guided during the upgrade process, though they can also access the new site instantly at This is welcome news for users, as limited sharing allows them to choose if their Weibo messages are to be shared publicly, only for private viewing, or to be shared within a select group. Other changes include larger profile photos and Facebook-like wide banner covers.

China’s underdog microblog hits 260 million users
Microblogs (known as Weibo in China) are big in China, with the largest two players being Sina Weibo and Tencent Weibo. Between the two, Sina Weibo is the most popular with 368 million registered users and 36.5 million average daily active users while Tencent Weibo trails with less buzz even though it has 469 million registered users. Although much less known, Netease Weibo is the third largest micro-blogging service in China, and recently crossed 260 million registered users. Although the company declined to reveal its active user numbers, it did attribute its growth to a new content channel and user interface for its Weibo service. Although Netease Weibo is unlikely to cause concern for Sina Weibo at this point (its users currently appear to be more focused on the platform’s gaming facilities), the fact that it has already attracted more than a quarter of a billion users is a significant milestone.

Tencent’s WeChat demographics look set for an upheaval
This could be a turning point for Tencent’s WeChat. The China-born messaging app has naturally amassed a user base that is predominantly Chinese.  However, this looks set to change as a surge in international user numbers in recent months set the demographics on a course for change. WeChat is focusing its marketing efforts on Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Vietnam as key markets within Asia. Meanwhile, the app has also gained users in Arabic-speaking countries and the US. Tencent’s intentions are to keep the app open to facilitate integration with Facebook, Twitter and Instagram. Monetization isn’t on the cards yet as the company is focused on increasing its user base, replicating the strategy it adopted with QQ instant messaging that has since achieved dominance amongst Chinese netizens and amassed 30 million premium users. Tencent used profits earned from QQ to fund new initiatives like WeChat,which has recently doubled its user numbers to reach 200 million users. The venture is already starting to pay off though, as brands such as Nike look to WeChat as a new advertising channel.

Indonesia’s Pulsk, a new platform with a ‘wow’ factor
A new Indonesian-born Pinterest-like social sharing platform, Pulsk, seeks to facilitate Indonesian’s need to share information on the the latest and greatest things with a ‘wow’ factor. In place of Facebook’s ‘like’ function, users can express their approval with ‘wow’ buttons. Within two weeks of its beta launch, Pulsk has seen promising results with 110,000 visitors registering 850,000 pageviews; 2,200 registered users posting 2,250 items and 10,000 wows. Statistics indicated that each visitor viewed an  average of 7.91 pages per visit, within an 8 minute period. The founders plan to monetize through advertising and are open to creating brand-sponsored badges and channels.

Facebook test market by giving Indian users US$1  in calling credit
Developing from Facebook Zero, a mobile-only site allowing users in selected countries to access the social network for free, Facebook is testing the Indian market by launching Talktime. The service offers users 50 Rupees (S$1.14) worth of calling credit when they sign up for Facebook via mobile device. Facebook says that this is a test aimed at driving more usage in emerging markets as users are more price-sensitive and unlikely to use phone credits for non-essential phone calls or text messages. To encourage more users to sign up, Facebook is offering users an additional 50 Rupees for each friend referred. The test is expected to be successful as about 30% of Facebook signups in India were via mobile devices. Having recently reached 1 billion users and faced with slower growth from developed markets, Facebook now has its eyes trained onto mobile and emerging markets as the next opportunity for growth.

India’s – Most Engaging Brand on Facebook
LocoBuzz, an Indian social media monitoring company, conducted a user engagement study of the Top 100 Global Brands on Facebook with 1 million fans or more. The study showed, the world’s largest matrimonial service, to be the ‘Most Engaging Brand on Facebook’. beat global brands such as MTV, Coca-Cola, Disney, Tata Docomo and Kingfisher with a Facebook engagement rate of more than 25% and LocoBuzz engagement ratio of 7%. The brand’s Facebook page statistics were impressive with more than 1,310,696 likes, 120,730 comments, 327,084 people talking about it on a weekly basis and a reach of 8,213,094 unique people weekly. Shaadi’s formula for success lies in its strategy to constantly engage its audience on real issues such as life and relationships while creating awareness on social issues such as child marriage and empowering women. Its ‘Angry Brides’ game was part of a campaign to generate awareness on the social problems caused by dowry which attracted the attention of more than 600,000 people and leading media in more than 35 countries.

UK lagging behind other markets on FB ads engagement levels?
A new study suggests that there is low engagement on Facebook UK ads compared to the other main markets and that the average cost-per-click on paid ads has dropped to 2010 levels. Interestingly the US surged to a 99% click-through rate while the UK dipped:

Overall though, average CPCs during Q3 2012 were only 5 percent more than Q2 2010’s.

Facebook introduce Global Pages
Facebook has released a new Global Pages structure for global brands that enables brands to provide a more localised experience for the user. Users will be directed to the most appropriate page depending on their location and could view an entirely different visual experience (for example; cover photo, ‘about me’, Page apps and milestones) to someone in another location. Page managers will also be able to set a default page for other all regions without a localised page. This setup is only available to those spending enough on Facebook advertising to justify a named account manager. In an interview with Econsultancy, We Are Social’s Jordan Stone warned that:

brands should make sure they only set-up local pages for markets that can properly support one. In light of the recent changes to Facebook’s EdgeRank algorithm, where only the most engaging content appears in fans’ newsfeeds, it’s even more imperative that local markets produce the sort of high quality content that will keep fans engaged.

LinkedIn completes their profile facelift
LinkedIn is revamping their profiles to make them more visually engaging. Okay, it doesn’t sound particularly exciting but the new profile is certainly nicer to experience and information is far more accessible without necessarily providing further insight. Possibly the most notable change is the more accessible insights into your network which makes “simpler to discover people outside your network and make more meaningful connections.” Check it out and request your invitation here.

YouTube allows non-profits to set campaign goals
Google has announced ‘YouTube Campaigns’ that allows non-profit organisations to set a public goal overlay on their videos, much like publicly raising money. An organisation can activate the campaign and set the target for all to see which YouTube hopes will encourage virality.

Klout for the real world?
Klout continued its redevelopment last week to make Klout scores be more relevant and useful. hope that influencers will be able to carry their Klout score further and see value from it even in an offline world all via ‘Klout Pass’. Centrally users will be able to connect their Klout experience with other websites and redeem value and perks for it. For example, users with a 90-plus Klout score will be able to claim perks and discounts on photo sharing and selling website ’500px’. This could also be true for content sites that could allow influencers to jump a pay-wall and access content for free.

WellPoint goes social to net future consumers
WellPoint, a giant US health insurance company, have pinpointed Facebook to establish a long-term connection with future consumers and have invested in a new app that lets users track, and in particular, share their health and fitness levels. In a twist on similar apps, WellPoint allow users to compare and contrast their achievements with their friends.

Bodyform apologises to all men and dispels ‘myths’
In what became one of the biggest social stories of recent weeks, Bodyform engineered a wonderful response to a flamboyant Facebook message left by Richard Neill. The rant that criticised Bodyform for spreading lies about this “wonderful time of the month that the female gets to enjoy so many things” received nearly 100,000 likes and was featured on Mashable. Bodyform “CEO” Caroline Williams delivered a blunt, no-holds-barred, response that apologises and explains that it was all because men simply could not handle the truth. The response quickly went viral and has been watched more than 2.5 million times inside a week. Watch the video if you think you can handle it…

Kit Kat piggybacks on Felix Baumgartner

Many companies jumped on the Red Bull Stratos launch as a quick and easy way of manipulating the freefall to their own advertising needs. One of the best examples of this was Kit Kat’s 3 stage #BreakFromGravity campaign. A popular and reactive Facebook post after the initial jump was postponed was followed by Nestle attaching a Kit Kat to a balloon and launched into space with a camera to relay video content. This content was used for several Twitter updates and eventually a simple yet entertaining YouTube video.

Aldo succeeds in concept but forgets the finer detail
Shoe maker Aldo launched an ‘Instagram Street Banner’ campaign and experienced both success and failure. Passers-by needed to stand on a welcome mat, photograph their shoes and upload them to Instagram with the tag #Aldo and their shoe size before ‘ringing the doorbell’. Moments later people were rewarded with a brand new pair of shoes. Despite great engagement (457 doorbell rings and more than 500 Instagrams with nearly 800,000 interactions) the content and detail let the campaign down. Photos of any shoes with a tag of #Aldo and no explanation resulted in a confusing end-product and Aldo will be hard-pushed to reuse the content gathered.

Comodo creates Instagram menu
NYC restaurant Comodo has launched a campaign encouraging diners to take photos of their food straight after it has been delivered and upload it to Instagram with the #comodomenu hashtag. Comodo hope to entice more diners to visit and share recommendations before dining.

TalkSport launches Twitter commentary outside Europe
TalkSport is pushing its new global commentary service a step further by embedding its radio player onto Twitter so users can view the player in a tweet and share it. In an exciting move, Twitter can cement its ‘media company’ reputation and demonstrate the capabilities of embedding onto the platform. Next stop video?

England players told to be social media savvy
After outbursts from England players Ashley Cole and Ryan Bertrand, the Football Association has released a ‘Code of Conduct’ that applies to all social media sites. The document (probably late in coming considering the common sense of most footballers) dictates that England players must not use social media 24hrs prior to an England match. There is a good chance that league clubs may well adopt this policy in the future.

Twitter censors Neo-Nazis
Twitter has enforced its local censorship policy that has blocked a Neo-Nazi account at the request of the German government. Although the previous tweets will be visible to the rest of the world, they will not be visible in Germany. Members of the group behind the account have been charged with inciting racial hatred and creating a criminal organisation.

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We Are Social Asia Tuesday TuneUp #25

by Cai Yu Lam in News

Chinese marketers to increase digital spend, but request accountability
A joint study by R3 and independent ad tracking company Admaster reveal that Chinese marketers intend to increase their digital spend in 2012 by 26.9%, compared to 18% in 2011. 25% of those surveyed have budgets between RMB 5 to 10 million or S$990,150 to S$1.98 million, while 6% have budgets above RMB 50 million or S$9.9 million  The focus will be on online video with a share of digital spend of more than 23%, followed by microblogs with 20% and social networks with 16%. Only 16% of the 150 companies surveyed believe that they are actually getting competitive digital media buying rates, with fewer than 40% satisfied with the reliability and quality of measurement of their campaigns. This certainly bodes well for digital agencies.

Sina Weibo launches Weibo Places
Sina Weibo has launched a new location service that will collect and arrange posts that a user has made on Sina Weibo that contains a geo-tag into a timeline that includes maps of each location. It also allows users to check-in at specific locations, or search for new places to visit which they can then mark as ‘want to visit’. The latter functionality sounds similar to what Chinese location-based app Jiepang already offers, even though Weibo Places appears to be more an aggregator tracking the history of a user’s location-based posts. In addition to the web application, Sina Weibo has also partnered with several third-party mobile applications such as photo-sharing app Tuding001.

China’s e-commerce site Tmall launches an iPhone app
China’s leading e-commerce website Tmall has launched an iPhone app, which allows users to browse and purchase items from all of its B2C brand partners and independent stores, with the addition of social functionalities such as ‘likes’ and comments. The mobile app also supports full order management, such that purchases can be tracked whilst they’re on the road. This signals the growing trend of m-commerce whereby consumers are making purchases from their phones while on-the-go, and Tmall seems to be capitalising on this with their dedicated mobile app. It’s interesting also that Tmall has decided to launch an iPhone app first while the iPad and Android versions are currently in the works, which signals the increasing popularity of the iPhone in China.

Boris Johnson joins Sina Weibo
Boris Johnson’s campaign for re-election as Mayor of London has even seen him join Chinese microblogging platform Sina Weibo in a bid to win over London’s Chinese community. However, Mayor Johnson certainly hasn’t quite gotten the hang of it yet.

Mobile an increasingly important media channel in Thailand
Statistics from mobile ad network InMobi reveal that mobile is an increasingly important media channel in Thailand, with 44% of mobile web users claiming that their preferred method of going online is through a mobile device. Most importantly, 75% of mobile web users are as comfortable with mobile advertising as they are with TV or online advertising. Mobile is fast becoming an important driver of consumer purchasing decisions with 38% of Thai respondents saying they have been introduced to something new via mobile advertising, while 13% have reconsidered a product because of mobile advertising. M-commerce will also be a driver of this mobile movement, with 68% of mobile web users planning to purchase a product through their mobile device over the next 12 months. Marketers clearly have an area of opportunity to better target Thai consumers through mobile advertising given their receptiveness to it.

Trust in social grows
According to Nielsen’s latest Global Trust in Advertising report, social networks and consumer-generated media continue to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decision-making process has increased significantly. The report showed that 92% of consumers trust recommendations from friends above all other forms of advertising – up 18% since 2007, with trust in consumer opinions posted online up to 70%, a 15% increase in four years.

Sponsored ads on social networks, a new format included in the 2011 Nielsen survey, were found to be trusted by just 36% of consumers, underlining that a paid strategy for social networks alone is not enough.

Consumers respond to social media symbols on TV
A new survey has reinforced the idea that social media and television are a perfect match. The survey, carried out by Accenture, found that one-third of US television viewers interacted with a social network ‘after seeing a social media symbol on the TV screen’, with the Facebook ‘Like’ being the most recognised symbol. Interestingly, US television viewers are more likely to recognise QR codes than Twitter hashtags.

Facebook tests and launches a range of new features
It’s not exactly news that Facebook is focusing on mobile – witness the purchase of Instagram – but it is interesting that they’re focusing on all mobile users. Recently, they’ve launched a new ‘Facebook for every phone’ app which creates a much better mobile experience for non-smartphone users, and in good news for brands, includes the ability to vist Facebook Pages within the app. It’s a move which shows Facebook is keen on mobile domination across the market.

Facebook has implemented a ‘listen’ button on artists’ fan Pages that lets users instantly stream songs from an artist’s catalogue. The feature could help make Facebook a go-to option for people looking for new music, similar to the Myspace in its glory days, but more likely will just integrate music more strongly into the existing Facebook product.

Facebook is also testing a new “trending articles” feature to highlight social reader articles within users’ News Feeds in an attempt to drive more users to Open Graph news apps. Particularly for smaller news sites, this could have a big impact on the number of people reading their site.

In addition, Facebook has delivered “real-time” analytics to Page admins for the first time. This overdue improvement provides new abilities to help marketers measure how well a post is performing on their Pages now, rather than 48 hours later, and modify their content (and advertising spend) accordingly.

It’s an interesting move now, as over the next few weeks, Facebook will introduce more granular metrics, measuring actions other than ‘Likes’, within its ads management platform. Facebook’s product manager for Pages Insights David Baser said the measurable actions “could be anything [such as] commenting or sharing a page post, claiming an offer, or, instead of just installing an app, actually using an app or doing things within an app.” The new feature titled “Action Measurement” will appear as a column and pie chart in Facebook’s Ads Manager and will help marketers tailor ads for relevant consumers.

It seems clear that Facebook are trying as hard as they can to get existing advertisers to spend more money with them – both through letting marketers optimise the performance of their posts, and by making advertising more measurable.

Google products get the social treatment
YouTube aims to become more social and increase revenue by possibly introducing Google+ comments to the site. It could be a mutually beneficial move for Google – encouraging better quality comments on YouTube and also increased use of Google+.

In a smaller piece of news, Gmail users can expect to see recent photo and video thumbnails from Google+ when they hover over the “people” widget within their inbox.

Foursquare announces advertising platform launch
Plans for a mid-June launch for a paid-media platform have surfaced which will give Foursquare merchants the ability to promote a deal to check-in at a given place. According to the reports, Foursquare is pitching brands to become launch partners, and it’s a move which we can definitely see being of particular interest to restaurant chains.

Tumblr to overtake blogs, will introduce advertising
Tumblr looks set to overtake ‘blog’ by the end of the year in Google searches. Between the two terms, ‘blog’ is currently ahead but XKCD blogger Randall Munroe believes that ‘Tumblr’ will see more Google searches by October 12 this year.

Pinterest losing its interest
After its explosive growth in recent months, it seems Pinterest’s bubble may have burst and might now actually be losing users. Monthly active users of their Facebook app are down from 11.3 million on March 1 to just 8.3 million currently. It’s likely that the hype around the photo-sharing and curating site motivated many people to join, but have now decided that Pinterest is not their thing.

Quora and Path both raise funds and plan expansion
According to TechCrunch, Quora is set to raise between $30 – $50 million in its Series B fundraising, giving it a $400 million valuation. Co-founder Adam D’Angelo will also be investing up to $20 million of his own money along with other investors according to one source.

Location-based app Path closed its Series B funding of ”more than $30 million” with investors including Sir Richard Branson, which values it at $250 million. In his email statement, Path CEO Dave Mortin noted the investors’ commitment to building Path “for the long term” with the funding being used for “international growth and expansion as well as user adoption”. It’s unclear whether he meant they would be spending money on advertising, or just on improving the product to boost user adoption.

Klout launches Brand Pages – ‘a new twist on influence’
Klout, the influence measurement company, is now topping 12 billion API calls a month– and has launched Brand Pages to try and work more with brands. According to Klout, the newly launched Brand Pages give ‘influencers a place to be recognised and have a direct impact on the brands they care about most’.

Red Bull have teamed up with Klout for the Beta launch and are offering their top advocates the chance to win a trip to the X Games or, more likely, some merchandise. It’s good to see Klout trying something new, but what they really need to work on is their influence measurement which could do with some work.

Brands tweeting and the Olympics
If you’re working for a brand which isn’t an official Olympic sponsor, even mentioning the Olympics on social media channels could get you in hot water. While Rax Lakhani makes a fair point that it will be impossible for the IOC to keep an eye on every tweet and the rules are clearly overbearing, it’s still an unnecessary risk to break them.

It was notable in the pre-Christmas period how little variety there was on brand social media accounts, with everyone talking about Christmas and little else, so it will be interesting to see how skilled community managers perform in posting content which deflects attention away from their competitors’ Olympic sponsorship, without breaking the rules.

In other Olympic news, the IOC has launched the nicely designed ‘Athlete’s Hub’ which will bring together social media updates from different athletes. While you could just follow them all on Twitter, this is an easier way to follow the Olympic stars, with less effort for the ordinary fan. Nice.

Honda ask people to give up Pinterest – sort of
The new Honda campaign for the CR-V strikes of one where somebody has come up with a decent pun – Pintermission – and built a campaign around it. The campaign revolves around offering active pinners $500 to give up Pinterest for a day, and instead go outside and do the things they’ve been pinning about. It even features personalised invitations and persuaded a few super-users to give Pinterest up for a day.

But as Adweek neatly put it:

The campaign is nicely designed and executed, but somewhat frustrating. If the only way your brand can relate to Pinterest is by dissing it, isn’t it disingenuous to build a whole campaign around it?


Dr Pepper’s new Facebook Connect campaign
Dr Pepper have launched a new campaign called ‘The Best Day Of High School’ which creates a bespoke video for each user by connecting it up with their Facebook profile. Considering how long Facebook Connect has been around, it’s a little underwhelming.

Air New Zealand give consumers cashback for recommendations
UK-based Air New Zealand customers can earn £50 for every Twitter, Facebook, email or blog recommendation that turns into a premium economy booking. Consumers that register for the trial can earn cashback on bookings for the premium economy seats. Although the campaign will probably show impressive numbers, it will be hard to prove it has convinced people to book who wouldn’t have otherwise.

Fulham FC attempt Foursquare Super Swarm
Before their home game against Wigan on Saturday, Fulham attempted to unlock the Super Swarm badge for all those checking-in on Foursquare. While this isn’t particularly innovative or interesting on its own when you consider there was a crowd of 20,000+ at the Cottage, Fulham also plan to introduce special offers on tickets and retail items throughout the season that you can only redeem with Foursquare.

Italian ‘blog killer’ law returns
In a quite incredible story, the Italian government is trying to pass a law so brilliantly ridiculous one could be mistaken for thinking Silvio Berlusconi was still Prime Minister.

The proposed law – which is designed to protect those libelled online – works like this:

In order to protect people from online defamation, this law states that each webmaster of whatever website must rectify within 48 hours (even if you’re a private blogger who just left for the weekend!) any page on the website itself, if somebody just tells him or her (how?) that they consider themselves wronged by that page. No discussion or reply allowed, no judge needed, and the fine for not “rectifying” within 2 days is 12,000 Euros [about S$19,693].

Nuts. In other words, if one writes a fact and anyone disputes it, the person will have to change what they’ve written. Looks like the trolls have finally won.

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We Are Social Asia Tuesday TuneUp #11

by Cai Yu Lam in News

Brands that Chinese youths follow on Sina Weibo
The most popular brand on popular Chinese microblogging platform Sina Weibo is Durex Condoms, which has 294,174 followers on its Sina Weibo account and is followed by 2.95% of youths on the social network. Other top brands include Starbucks, Adidas Originals, Converse and H&M. Social branding agency Resonance China attributes the popularity of these brands amongst Chinese youths to the daily interaction they have with their fans, consisting of ‘tweets’ or weibos that are humorous or revolve around trendy topics that stimulate conversations and enhance their brand image.

Baidu ‘share’ function to appear alongside search results
Chinese search engine Baidu plans to integrate its social bookmarking service Baidu Share with its search results, and has launched a beta ‘Share’ function alongside certain search results. The ‘Share’ feature resembles a Facebook ‘Like’ thumbs-up graphic, and includes the number of times a link has been shared on Baidu Share beside it. Social is clearly penetrating search.

US embassy uses social media to sound terrorist alert in Bangkok
The US embassy in Thailand showed how important social media is as a tool of communication when it used its Facebook page and Twitter account to spread word of a terrorist threat in Bangkok. The message alerted U.S. citizens in Thailand that “foreign terrorists may be currently looking to conduct attacks against tourist areas in Bangkok in the near future”. This alert reached its 39, 791 followers on Twitter, and 30,146 fans on Facebook. US Ambassador Kristie Kennedy, who has 27,691 followers on Twitter, addressed the alert on Twitter herself to reassure sceptics that the message was real and credible.

Four Seasons embraces digital marketing and virtual experiences
Luxury hotel chain Four Seasons devotes half of its marketing budget to digital channels, including various Facebook pages that have garnered 220,000 fans, and Twitter profiles that have more than 185,000 followers. Four Seasons will soon launch a revamped website this month which will incorporate user-generated reviews from TripAdvisor and other user-review sites with a direct link to said sites. This willingness to expose user-generated content, be it good or bad, is unusual for a luxury brand, or any brand for that matter, and it’ll be interesting to see whether Four Seasons will be rewarded for their transparency.

The 69th Golden Globes Awards – on Twitter
Even though the 69th Golden Globes Awards wasn’t broadcasted on cable television in Singapore until the night of 16th January, we were still watching the awards – on Twitter of course. The awards show was tweeted about 6,162 times per second, reached 93.7 million people, and generated over 2.2 billion impressions. This infographic by TweetReach gives you the lowdown on Twitter activity during the show

At Ford, social media is bigger than advertising
Matt VanDyke, director-U.S. marketing communications for Ford has told Ad Age:

At Ford, social media is bigger than advertising

How long will it be before we hear other major brands say the same?

Bad reviews may be good for business
In a report by social commerce company Reevoo, it’s been suggested that bad reviews may actually be good for business. The company found that 68% of consumers trust reviews more when they see both good and bad scores, and consumers fear tampering if there are no negative reviews.

YouTube accounts for 1 in 4 visits to social networks
YouTube has boasted it’s biggest ever month of traffic with 606 million UK visits to the website during December 2011. This data from Experian Hitwise means that YouTube now accounts for 1 in 4 visits to a social network and 1 in 30 visits online.

Over the last year YouTube has seen some pretty impressive growth and has even had six consecutive months as the fastest growing social site in the UK. Year-on-year this means that YouTube’s market share has increased by a total of 7%.

Facebook places ads alongside social updates in the feed
Facebook rolls out a new way of advertising to friends of fans. Comparable to Sponsored stories, which currently sit on the right hand side of the page, the new Featured stories will actually appear in the news feed. A small difference perhaps, but giving the ad an appearance of being a story rather than a paid-for piece.

Although the addition of adverts within the news feed may irritate some users, the adverts displayed will only appear from brands you yourself or a friend has already ‘Liked’. To further reduce a chance of backlash, Facebook have also declared that there will only be one of these ads per day in the newsfeed.

Facebook have also been trialing a new type of coupon promotion. The promotion, which allows pages to post coupons and then promote them with sponsored stories, is being used by sandwich chain Which Wich, giving fans a little extra for their ‘Like’. Studies have found that users come to Facebook for exclusive offers and discounts, suggesting that these vouchers could be a big success if used correctly.

Facebook Cost per click drops in UK
Speaking of Facebook advertising, the latest quarterly report by TBG Digital has revealed the average cost per click of Facebook ads has dropped by 11% in the UK between the third and fourth quarters of 2011. Advertisers received 45% discounts for campaigns aiming to keep users on Facebook, rather than sending them offsite – a great incentive for brands to conduct campaigns entirely within Facebook.

Listen to music with your friends on Facebook
Listening to music with friends has always been seen as a social pastime. Facebook are now taking it one step further by allowing friends to listen to music on Spotify at the exact same time as each other.

A new button will be rolling out on the ticker and a simple click will have you listening along. The feature will also open up a chat with all of the friends listening in, so when that riff you all love comes in, you can share the moment together.

Want a Twitter verified account? Buy ads
As there is no longer an application form for the verified accounts, they are gained by demonstrating someone is wilfully trying to impersonate you, or if you’re an advertiser or partner. Twitter has been providing them to anyone who’s spent $15,000 on Twitter ads as a sort of perk, and as a way to prove the identity of the advertiser.

Google+ added to search, at what cost?
The big news last week was Google’s introduction of what it catchily called ‘search plus your world’ – basically a way of promoting Google+ in its search results, similar to what we mentioned earlier of Chinese search giant Baidu integrating its social bookmarking service Baidu Share in its search results. Adam has the full low-down in this dedicated post about the issue.

David Beckham is going Google+
David Beckham is joining the ranks of celebrities already using YouTube to connect with their fans. To ask Beckham a question, fans just have to head over to Google+ and post it including the hashtag #GoogleBeckham. Of course, Google isnt’t going to miss out an opportunity to show of its social network’s functionality, so users of Google+ will be able to hang out with Beckham immediately after the live interview.

TV gets a bit more social
Boxee allows users to find and play video directly from the Internet on their television sets, and now thanks to a partnership with Facebook, TV is to become a little bit more social. The new Boxee live and Facebook intergration allows users to post what they are watching to Facebook for the world to see. Friends can then click the links and ‘check-in’ to the shows and find more information about them. Don’t worry just yet; this functionality is optional so your viewing habits won’t be broadcasted to friends without you knowing about it.

Social television seems to be going from strength to strength with TV check in app GetGlue raising $12M in financing. Not only has the company been successful in raising this amount of money, but they have also announced that over 2M users are checking into their TV shows.

Looking to capitalise the rise of dual-screen TV viewing, Sky have bought 10% of hot British social TV start-up Zeebox in order to offer an innovative augmented TV experience. The service offers users social media feed and conversations via Twitter and Facebook as well as additional information about the shows. Users will be able to read up on actors, purchase music or even products on the screen without leaving their seat. The functionality will be integrated into existing Sky apps and will include the ability to access Sky+ boxes on the move, making it the perfect television buddy.

Latest to hop on the social television bandwagon is MySpace with the announcement that they’re launching a social television experience with Panasonic. MySpace’s service aims to connect viewers with content and each other utilising Panasonic Viera connect TV sets. The package will include smartphone and tablet apps so users can access Myspace TV even if they are away from their televisions.

Murdoch: We screwed up MySpace ‘in every way possible’
After joining twitter at the start of this year, it seems that Rupert Murdoch has been inundated with questions about failing social network MySpace. Murdoch responded curtly:


Tebow-mania hits Twitter
Last week during the NFL playoff game between the Denver Broncos and AFC champions Pittsburgh Steelers saw the highest rates of tweets per second (TPS) in Twitter history. As Tebow threw his 80-yard touchdown pass on the first play of overtime and secured a win for the Broncos Twitter erupted at a rate of 9,420 TPS – a new record for sports events.

To put this rate into perspective the previous record was 7,196 at the end of the FIFA womans world cup last summer, and it’s even more than Osama Bin Laden’s death (5,106 TPS), Steve jobs’ resignation (7,064 TPS) and death (6,049 TPS). It’s a large number, but still far from the all-time record of 25,088 when Hayao Miyazaki’s ‘Castle in the Sky’ was aired in Japan.

Facebook gives politico deep access to users’ political sentiments
Simple analysis by volume of tweets or user posts rarely reveals the sentiment behind social media feeling. In a bid to understand the sentiment of voting-age users, a study by Politico and Facebook is set to delve deep into posts to discover the true attitudes towards candidates.

The most notable characteristic is that user data will include Facebook users’ private status messages and comments, a statement that may alarm some, however the mentions will be fed through a computerised analysis tool and never seen by Facebook employees.

Tiësto Djs First Ever Live Twitter Stream At 2012 CES
Last week DJ Tiësto’s played the first-ever Twitter live concert stream, playing to an audience of thousands gathering to watch online. Tiësto played through his signature tracks, but more importantly showed off the potential of the new Twitter brand pages for embedding live video and sound.


In this short, but sweet campaign by Microsoft, they offered users a chance to win $100 if they could complete certain tasks on their existing phone before the Windows phone could complete the same task. The penalty for losing was to bite the bullet and admit on camera that you got #SmokedByWindowsPhone, a bold but confidant move by Microsoft, however after winning in 88% of the challenges, it seems to have paid off.

Klout to Crown the First-Ever ‘T-Mobile Social King of CES’
A challenge by set out by Klout and T-Mobile saw users try to aquire the most +Ks during CES 2012. The user who managed to use their Klout in order to gain the most +K during the event was crowned T-Mobile Social King and given a host of techie prizes.

Tiffany & Co. team up with the Sartorialist to showcase true love
Tiffany and Co. have joined forces with fashion bloggers the Sartorialist & Garance Doré in an effort to discover true love from real couples around Paris and New York.

The venture, True Love in Pictures is the latest venture from Tiffany & Co. as part of their project. The project has see an Instagram gallery created by the couple and now seeks out to find user generated moments of romance, all captured using the Tiffany & Co. downloadable Instagram filter.

Audi partners with Foursquare for a new badge for Skiers
If you’re hitting the slopes this winter and can’t get enough Foursquare badges, the new Audi Winter Ride badge is sure to be up your street. User can unlock the badge by following Audi and checking in at any ski area, unlocking the badge and rewarding the user with a 20% discount on the Audi collection.

Kit Kat to decide new flavour through Facebook
A new campaign by Nestle asks consumers to vote for their favourite of four new Kit Kat Chunky flavours with the winner being sold permanently.

Fans will be able to vote on their favourite of the four flavours (double choc, peanut butter, orange or white choc) on Facebook until 24th February. To add a little incentive to the campaign, fans stand a chance to win £100 each day for their entry.

While Cadbury turns to Google+ to launch Bubbly Bar
Continuing on with chocolate-based news, this week has seen Cadbury launch their new Bubbly bar exclusively on Google+ to their followers. The post (below) was released to fans and then quickly followed by posts on Facebook and Twitter.

Diet Coke launches fashion and beauty Facebook app
Diet Coke have launched a fashion and beauty Facebook app dubbed the Get Glam app. The app is said to be the ‘perfect accompaniment for getting ready with the girls’ and includes fashion and beauty tips alongside a video chat tool. Launched as part of a three-year initiative across brands to link their activity to fashion, the idea is set to appeal to ‘young, fun loving woman’.

The Facebook sandwich
Greggs have launched a new campaign, asking users to vote for their favourite limited edition sandwiches on their Facebook page. When a customer buys one of the sandwiches, the label directs them to the page to vote on which of the sandwiches will stay.

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We Are Social Asia Tuesday TuneUp #8

by Cai Yu Lam in News

It’s our last Tuesday TuneUp for the year, and we hope that everyone will have a marvellous Christmas, even amidst faulty public transportation and dreary weather. 

Heineken launch social Christmas tree, a Christmas memory game – and hire We Are Social
Heineken have launched a Facebook campaign where fans can send a Merry Christmas message to 16 friends in a sendable graphic. These messages will then come alive on a real tree in Singapore.

In China, Heineken is challenging beer lovers with a Christmas memory game based off their global TV spot ‘The Entrance’. ‘Discover the Entrance’ is an interactive campaign on China’s second-biggest video website Tudou, where participants will be challenged to remember the characters from the TV commercial, and stand to win a one-night stay in a five-star hotel.

In even more exciting news, Heineken have hired We Are Social to work on Bulmers and Jacques, two of their cider brands.

Most engaging brands on social media in China
According to R3’s on-going En-spire study, Taobao is the most engaging digital brand in China, with more than 70% of respondents voting it as their favourite shopping portal. For other brands, sports giant Nike leads in terms of engagement at 13.2%, followed by Lenovo with 10.8% and Coca-Cola at 8.7%. The En-spire study noted that Lenovo in particular has been enhancing its Weibo presence and impact. It currently has 179,904 followers on its Sina Weibo account.

In terms of recall of advertising messages online, Coca-Cola has greatest advertising recall.

Malaysian Government uses Internet TV to communicate with public
The Malaysian government has introduced a new Internet video service which will help it to communicate information, news and other updates to Malaysians, both within the country and abroad. The government sees the importance of an avenue where they can provide reliable and up-to-date information, given the socialisation of news in which breaking updates are disseminated through social media and other Internet channels. This IPTV Internet channel 1MalaysiaIPTV can be viewed online from a mobile device, or through dedicated applications for BlackBerry, Android and Apple devices. Content will be purely in Bahasa Malaysian.

Chinese microbloggers must now verify their identity
It will soon be mandatory for Chinese microbloggers to adhere to the real-name policy, one of 16 new regulations for microblogs set by the Beijing municipal government. Users are now required to register their microblog accounts under their real name by providing their official state ID number. The severe implication for users will be the accountability they now hold towards anything they ‘tweet’ on Weibo, as opposed to using nicknames previously through which their real identity could not be traced.

Most overused buzzwords on LinkedIn profiles
LinkedIn, the social network for business professionals, has identified the most overused buzzwords on the profiles of its 135 million users worldwide. Singaporeans like the term ‘track record’, Indians are ‘effective’, Australians think themselves ‘creative’, French are apparently ‘dynamic’, and Brazilians are ‘multinational’. It’s time to update your LinkedIn profiles.

Social networks used by over three quarters of consumers
A new study from Ofcom produced some interesting findings about the state of social:

Social networking is a global phenomenon, with over three quarters of consumers in the markets we surveyed saying that they have visited a social networking site, with the majority saying they visit them on a daily basis. This is much higher among 18-24 year olds, with eight in ten (83 per cent) visiting on a daily basis.

Social networking sites are most popular in Italy, with 91 per cent ever having visited and a quarter visiting over five times a day (24 per cent), while in the UK eight out of ten (79 per cent) have ever visited with one in five visiting over five times a day.

UK consumers are more likely to access social networking sites on a mobile phone than other countries, with 43 per cent of those with social networking site profiles saying they do so compared to just 30 per cent in the US.

More widely, the UK is Europe’s most digitally aware nation (second only to America) and this is underlined by Britons spending more time online, owning more smartphones and even watching more TV online.

Nonetheless, perhaps the most interesting graph in the whole report is how different age groups use social media to share news. The graph underscores how young people are ‘always active’:

Companies look to expand social media spend in 2012
An interesting bit of research from Grant Thornton highlights how although just 43% of companies worldwide currently use social media, 61% plan to increase their usage, with it breaking down by country as follows:

Notably, 75% of companies from ASEAN and 56% from APAC are planning to increase use of social media. The quicker growth amongst BRIC countries is also backed up by the latest research from KPMG, which suggests that brands are keen to use social media in those markets as a cheap and effective way to boost brand awareness.

Judging by another survey, it seems the increased spend will go – unsurprisingly – mainly to Facebook and Twitter campaigns:

Facebook profits hit 1 billion – and flotation nears
According to Gawker, Facebook will make one billion Dollars in profit in the calendar year 2011 – double its profits from the previous year. More to the point, its limited outgoings means Facebook is swimming in cash.

These extraordinary profit figures mean that if and when a Facebook flotation does occur, the social network will be valued at at least 100 billion dollars. And that’s a lot of money.

Facebook Timeline now available worldwide and on mobile…
A long time after it was announced, Facebook Timeline is finally available worldwide. Once users activate Timeline, they get a seven-day review period to check what goes on the Timeline before it goes public. Timeline is also now available on iPhone, Android and Mobile Web.

Brands try to make the most of Timeline
Although Brand Pages don’t yet have Timelines, a couple of brands are already getting involved: both Mountain Dew and Volkswagen have added a tab to their Pages where users can download images and use them as cover images for their Timeline. Nifty.

Facebook considering new ad formats
AdAge reports that at the end of March, Facebook is planning its first push into mobile advertising – by putting Sponsored Stories into the mobile News Feed. It’s an interesting development as Facebook believes its user base will be growing on mobile, meaning that this is almost certainly the first of several steps.

Judging by a post on Inside Facebook, the social network has also launched a new premium ad unit, allowing brands to post Coupons on their Pages and then push these through traditional Facebook social ads. This could be great for establishments like restaurants and bars.


Buy concert tickets without leaving Facebook
With Ticketfly, the entire ticket-buying experience now takes place right on a Facebook Page. Ticketfly was one of the Open Graph launch partners announced at Facebook’s f8 conference, and music venues in Oakland, San Francisco, and New York have been beta testing the service and seen advanced sales on tickets increase by almost 25% for various artists. Buying concert tickets has never been easier.

LinkedIn launches Polls in Groups
LinkedIn last week launched Polls within their private Groups – a development they dub as ‘the easiest way to join the professional conversation’. They’ve clearly never spoken to anyone in real life.

New Google+ updates and changes to Hangouts
With the end of the year just a few days away, Google have decided to launch some new updates to Google+. First up, they’ve added the option to ‘change the volume’ of Circles, so that the overall stream can be better weighted to your interests:

They’ve also updated Brand Pages in a really positive way: they can now have multiple admins with a notification flow to enhance Page management, and they also have launched an aggregated count of all users who have engaged with a Page:

Besides that, they’ve launched a whole range of updates for Hangouts including video Hangouts on mobile which are designed to make them more accessible.

But how effective this all is, is rather questionable: for all Britney Spears now has a million followers, it’s hard to escape the truth: nobody cares. After Google Wave and Google Buzz, it’s like oops I did it again.

Miso launches a superb update
Social TV startup Miso has launched a nice update called Sideshows:

Basically, it’s a slideshow of additional content that can be synchronized to run alongside a TV show. In one example, Smillie showed a fan-created, fashion-focused SideShow for Gossip Girl. When a notable outfit appeared on screen, the SideShow would bring up a card with more information about the clothes, as well as an image and an online shopping link. Another example was a demo that SideShow created for MTV’s high school comedy Awkward. As a song played during the show, Miso brought up a card with the title, artist, and a link to the song on Spotify.

In some ways, this may seem like an update to the on-screen captions and annotations that TV shows and DVDs have experimented with in the past. But the SideShows are more interactive, since they’re connected to the Web. And because they’re on your phone (it’s only available on the iPhone initially), they don’t interfere with the TV image itself.

It’s a tremendous update because it means that brands can socialise product placement in TV programmes, and really link their marketing strategy together.

Banks begin to use social data to decide credit ratings
An interesting – if somewhat scary – report from Betabeat show how banks might try to tap into customers’ social data in the future. Privacy is important to most social media users, and these development are somewhat worrying – essentially, your credit rating could depend as much on your friends as what you yourself do.

KLM to introduce in-flight matchmaker zone
KLM’s latest social campaign is one of the most brilliant ideas I’ve heard all year: customers will be allowed to see fellow passengers’ social media profiles, and based on their interests can choose to sit together.

This could go well, or really, really badly. And that’s what makes it so brilliant.

BrandAlley predicts 5% of sales in 2012 will come through F-Commerce
The success of sales directly through their Facebook Pages has led BrandAlley to predict that 5% of revenue next year will come directly from F-Commerce. Impressive.

Capital One offer bonus rewards based on Klout score
Capital One have launched a Christmas promotion with Klout to reward cardholders, offering bonus rewards based on individual Klout scores. This means that everyone who participates – with a Klout score of 10 to a Klout score of 100 – gets some form of bonus rewards based on their influence.

Sherlock Holmes film utilises Stephen Fry’s Twitter following
It’s not original using celebrities for endorsements, even in social, but this one caught our eye for its inventiveness: Stephen Fry has been posting Holmes-esque cryptic clues on his Twitter channel to promote the new Sherlock Holmes film, and the first person to crack them each day wins a prize. A good campaign, well executed, without any elementary mistakes.

All Saints reaches out to fashion bloggers
All Saints is to expand the number of UK bloggers it works with in a bid to drive greater advocacy. They will focus on nurturing partnerships with fashion fanatics.

Dunkin’ Donuts new Foursquare campaign
Dunkin’ Donuts are offering quite a cool Foursquare sweepstake in the New York area. If users connect their Foursquare account on the DD Facebook Page, they become eligible to win a whole host of prizes in-store. Nice.

Sweden lets citizens take over its Twitter account
In a bold move, Sweden is letting ordinary citizens take over its Twitter account and curate it for a week at a time. While this will obviously drive PR value, it could also go disastrously wrong. That’s the beauty of it.

Republicans compete to spend more on Twitter
Republican Presidential rivals Rick Perry and Mitt Romney seem to be competing as to who can spend more on Promoted Tweets. The real-time opportunities of Promoted Tweets is what seems to appeal to the different candidates.

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