Here are all of the posts tagged ‘LinkedIn’.
Maaii is challenging WeChat, line and Viber in Southeast Asia
The rapid increase in number of chat app users in Southeast Asia has seen many chat app providers wanting to be a part of the competition. Maaii, a Hong Kong-based mobile chat app, is one such upcoming competitor in Southeast Asia. Similar to Wechat, Line, Viber and Skype, Maaii allows users to make free or low cost phone calls, chat with friends, create group chats, share news and send voice messages. The app was launched in Thailand in July. Chris Lewis, VP of operations at Maaii, has ambitions of expanding the app to more markets in Southeast Asia. According to TechinAsia, the app became the number one overall free app on iTunes Thailand, receiving 500,000 downloads within 24 hours. The app has seen over 1,500% growth in usage for both IM and voice calls in Thailand since July. Compared to other chat apps, Maaii has also quite impressive performance in Taiwan, Malaysia, Singapore and other countries, as Maaii has ranked number one on the iOS app stores. Will Maaii be a challenge towards chat app giants like WeChat and Line?
Can WeChat surpass Whatsapp in Singapore?
Since WeChat launched its 5.0 version, users have been actively discussing the new features across all the social media platforms in China. Currently, WeChat already reached 100 million overseas users. This shows that Messi’s endorsement has already brought a powerful impact on WeChat. As Southeast Asia is the core market of WeChat’s global expansion, Singapore is a crucial market for the company. With aggressive promotions of WeChat in Singapore, the app surpassed Line to become the second popular mobile chat app in the market. However, Whatsapp has remained the number one social networking app on iTunes Singapore as many Singaporeans still prefer to use Whatsapp rather than WeChat. According to Tencent’s Q2 2013 financial report, WeChat now had nearly 236 million monthly active users.
Facebook has 82 million active users in India
As reported by TechinAsia, with the expansion of Facebook in Asia Pacific, the platform now has 82 million active users in India, 6.6% of the country’s population. Among the impressive number of Indian Facebook users, 62 million of them access Facebook via mobile devices. Since India has surpassed Indonesia in number of Facebook users, it is now the second largest market after US for Facebook. According to Facebook’s Q2 2013 report, Facebook has a total of 339 million monthly active users in Asia. Furthermore, around 219 million monthly active users access Facebook solely on mobile. This will definitely be another new challenge for Facebook and Facebook Messenger to compete with the chat app giants in Asia.
Facebook launches active user metrics amongst impressive June figures
Facebook has released various active user figures from June in the last week, starting with an announcement that the network now receives 101 million daily mobile users in the US, or 142 million throughout the entire month, compared with respective figures of 128 million total DAUs and 179 million total MAUs. UK figures display 33 million monthly active users and 24 million daily active users, with respective mobile figures of 26 million and 20 million. The announcement of these figures can be considered a sort of advertising push for the platform’s new monthly DAU/MAU metrics, launched for desktop and mobile last week.
Social media the tactic most marketers plan to increase
A survey of marketing professionals conducted by the CMO Council has found that 70% plan to increase their social media activity in the coming year. This is the highest figure of any, followed by mobile with 69% and video with 64%.
How to alienate consumers using social
eMarketer has reported on the best way to alienate consumers using social media, with ‘poor spelling or grammar’ the chief offender. Of the 1,003 people surveyed, 42.5% cited this as a reason, followed by the 24.9% who cited forced salesmanship and the 12.8% who thought posts were too frequent. Responses differed slightly by gender, too, as shown in the below table.
Facebook testing PayPal competitor
Facebook is trialling a system that allows users to make purchases on mobile apps using their Facebook login information, considered to be a direct competitor to PayPalif it goes ahead. The system will be trialled with one partner, a flash sale site called Jack Threads, to start with, though Facebook denies the direct competition angle:
We continue to have a great relationship with PayPal, and this product is simply to test how we can help our app partners provide a simpler commerce experience. This test does not involve moving the payment processing away from an app’s current provider.
However, that’s not the only question Facebook need to answer. With issues in the past around privacy, it will be interesting to see if users are willing to hand over financial details to the network.
Facebook mobile pages add restaurant and TV features
Facebook has added a couple of features to its mobile pages by partnering with OpenTable and Rovi. The former sees users able to book a table directly through a restaurant’s Facebook page, available across North America for OpenTable customers. The latter adds listings to US primetime TV and movie pages, which will provide information on the time, channel and a short description. The restaurant addition in particular sees Facebook look to take on the likes of Foursquare in the localised social market and it will be interesting to see how the two features perform.
Facebook allow targeting for page-created events
It is now possible for Facebook page admins to target who sees a story in their News Feed about the creation of an event. The feature, which works based on seven categories (Gender, Relationship status, Educational status, Interested in, Age, Location and Language) will look as follows:
Twitter trialling display box of what TV is trending
Twitter is now testing a box with some users that shows what TV shows are trending on the network. Currently available for a limited number of iPhone/iPad users, it’s unclear if the feature will be rolled out further. If so, it can be considered another significant part in Twitter’s strategy to link itself ever closer with TV viewing.
LinkedIn introduces University pages
LinkedIn is looking to gain traction with the younger market by introducing University pages. Students can examine different notable alumni, view the career paths of alumni from different courses and begin networking with potential employers with a similar educational background.
Sina Weibo exceeds 50 million daily active users
China’s answer to Twitter, Sina Weibo, announced that it had 54 million daily active users in June 2013, up 8.3% since March. This represents strong growth for the network, though Sina itself admits a dip in the time spent on Weibo, as a result of competition from Tencent’s WeChat.
WeChat owners Tencent miss profit estimates
Tencent itself has been pushing spending on marketing its WeChat service to such an extent that it missed analyst estimates on profits; year-on-year, its net profit rose 19% from 3.1 to 3.68 billion yuan ($601 million), short of the 3.9 billion-yuan average of six analysts’ estimates. This was in large part due to a big money deal to secure footballer Lionel Messi as a brand ambassador.
Gap taking over Tumblr’s ads for a day
High street fashion retailer Gap will be taking over all of Tumblr’s ad offering for a single day, filling the space with content created by fans. Dubbed ‘Back to Blue’, the campaign will ask fans to create a piece of content about what blue means to them; the four winners will be used as Tumblr ads.
Twitter ad packages for MTV VMAs
Viacom and Twitter are teaming up to sell packages of ads on Twitter to MTV Video Music Award sponsors, during the ceremony itself. The move looks to take advantage of the increase in conversation during the event – think talking points like Kanye West storming Taylor Swift’s acceptance speech – and follows in the footsteps of similar deals Twitter has struck with sports broadcasters, TV networks and publishers from ESPN to the BBC.
Barclaycard US launch #LiketoLove Facebook campaign
Barclaycard US is planning a set of social media activations over the coming months, the first of which comes under the name #LiketoLove. This takes the form of a Facebook campaign, in which fans are asked to post a photo, along with a post explaining what they ‘Like to Love’, for the chance to win a customised daily and weekly prize.
Natwest uses Vine to promote student account
In line with the upcoming academic year, British bank Natwest is using Vine to promote its student account. It is encouraging fans to #beuniproof with a set of hints and tips on saving money. Some examples of the Vines can be seen here.
We Are Social and Jaguar celebrate modern Britain
We Are Social has produced a campaign to celebrate Jaguar’s new F-TYPE, asking people to celebrate what makes modern Britain great with the hashtag #YourTurnBritain. Stretching across Instagram, Facebook, Twitter and Tumblr, the activity takes on multiple strands, including video content from BAFTA award winning director Anthony Wonke, plus a photo submission competition using the aforementioned hashtag. Watch the video below to get a feel for the campaign.
Aer Lingus put Twitter handle on jet
Irish airline Aer Lingus has moved to make flying a more social experience, including its Twitter handle on one of its jets. Part owned by Ryanair, Aer Lingus’s move comes just months after Ryanair owner Michael O’Leary referred to social media users as “halfwits”. Slightly mixed messaging, then.
— Carphone Warehouse (@CPWTweets) August 17, 2013
LinkedIn isn’t just a network for job hunters.
The platform has grown immensely over the past few months, both in terms of its user base and its functionality.
The world’s largest professional network now counts more than 225 million registered users, 10% of whom check in once per month.
But what does the average LinkedIn user look like?
Take a look at this infographic from Power Formula to get a few ideas:
BMW invented ‘Ctrl Z Day’ for Z4 model campaign
German automaker BMW recently had a successful viral campaign on its new Z4 model. With the help of a few prominent microbloggers, the hashtag #Ctrl Z Day# went viral on July 12 across Sina Weibo. Over 300,000 users shared their deepest regrets in 140-character form ranging from heartfelt statements to political satire on a day believed to be a “worldwide day of regret”.
As a result, this ‘holiday’ was even reported on major Chinese media outlets. BMW revealed itself as the brand behind the campaign three days later, which was received positively by Weibo users, with many praising the creativity of the ad.
Friendster continues to do well in Southeast Asia
As we all know, Friendster has shifted from a social networking platform to a social gaming platform. As said by Friendster CEO Iannis Hanen, the platform’s game selection is gaining traction in Southeast East especially in Malaysia, Indonesia, Philippines and Singapore. The user base in Southeast Asia is in the millions, with Philippines alone contributing over a million users. They will continue to provide means for members to communicate with each other as well as new features such as game reviews and member rewards. It will be interesting to watch Friendster compete with Line’s social gaming integration when the former moves towards developing games for mobile phones later this year.
Coca Cola uses Sina Weibo to promote customised bottles
Coca Cola’s online sales have gone through the roof through its Weibo marketing. It launched its “nickname bottle” where fans can print their names or preferred nicknames on the bottle. Its popularity took off shortly after celebrities and opinion leaders jumped on board to show off their own customised bottles. In order to test Weibo Wallet, Coca Cola only charged delivery fees. The bottles sold better each day with fans sharing their bottles with friends on social media. In fact, 300 bottles sold out in a minute on the 4th day!
Indonesia is Path’s third biggest market
Path’s business manager, Andreas Bezamat-Homer, recently revealed that Indonesia is Path’s third biggest market in its 12 million user base worldwide. The most popular activities among Indonesians include sharing photos, followed by sharing videos and music. The Khong Guan biscuit memes went viral among the users recently. Path plans to further expand in the country, with many new features in the pipeline and partnerships with local telcos.
Facebook post best fiscal quarter to date, increase MAUs
Facebook has announced its best fiscal quarter to date, with $1.813 billion in revenue, amounting to net gain of $333 million. This has come as a result of an increase of revenue across the world, with each major sector up compared to both Q1 2013 and Q2 2012, while monthly active users have increased to 1.15 billion (up 21% year on year) and mobile MAUs up to 819 million (51% year on year).
Nevertheless, Facebook continues to face questions about whether it is retaining younger users and Mark Zuckerberg has come out to argue that they can. He claims that engagement remains constant among younger users, however noting that it is difficult to pinpoint exactly how long teens are spending on the site, as a result of many lying about their age, mentioned above.
Facebook testing ‘Find Customers’ ad tool
Facebook is testing an addition to its Ads manager that will allow page managers to import contacts lists from the likes of Constant Contact, MailChimp and Excel. They can then create custom audiences based on these, in order to target Facebook ads. Facebook has said that the feature is just being tested at the moment, though they will keep users informed of any changes.
Facebook hashtags haven’t increased engagement
A study of the ‘Interbrand 100′ – a list of the world’s top 100 brands – has shown that, while 20% have experimented with hashtags on Facebook, this has not led to any increase in engagement. The graph below depicts usage across the month of June:
Twitter introducing “report abuse” button
Last week saw Caroline Criado-Perez successfully campaign for Jane Austen to appear on the new £10 note, sadly followed by a torrent of abuse, including rape and death threats. After her complaint about the inadequacy of Twitter’s abuse reporting facility, a spokeswoman for the network replied:
The ability to report individual Tweets for abuse is currently available on Twitter for iPhone, and we plan to bring this functionality to other platforms, including Android and the web.
YouTube’s embeddable ‘Subscribe’ button
YouTube has launched an embeddable ‘Subscribe’ button, aimed at allowing creators to gather more followers from across the web. The button will be customisable for paid and normal accounts, but comes with three conditions: users should not be eligible for a prize for clicking on it, it must be “fully and clearly visible” and creators may not track any data about a user who has clicked on the button.
Updates to LinkedIn and Slideshare
Linkedin has announced a few updates this week, starting with the ability to post sponsored updates. The system, which they’ve been testing since January, is available on desktop and mobile in 20 different languages, and can be paid either by cost-per-click or cost-per-thousand-impressions.
LinkedIn page managers now also have the option to comment and like as the brandthey represent. This may seem archaic compared to the likes of Facebook, but at least it’s a step in the right direction.
Finally, LinkedIn owned Slideshare has launched a new player, specifically designed to allow people to easily scroll through Infographics, as shown in the below example:
Pinterest starts collecting user data
Pinterest has started collecting data about which websites its users have visited, based on any website with a “Pin it” button. Currently, the system is being used purely for recommending other content that users may like, but the move has led to increased suspicion that Pinterest is readying an advertising play.
Foursquare’s promoted posts go self serve
Foursquare has announced that its promoted posts are going self-serve, available to a few thousand businesses as of last week. They will be based on a cost-per-action pricing scheme, with the company saying:
The idea behind these new ads is simple – connect people looking for somewhere to go with businesses that want to drive traffic to their stores. Foursquare is the best way for those businesses to reach nearby customers. In our ad pilots over the past year, we’ve been honing our targeting technology, using the same algorithm that powers our Explore recommendation engine.
ASB bank’s #LikeLoan
New Zealand-based ASB bank is reducing the cost of a home loan based on the number of Facebook likes it receives. Every like it receives on its #LikeLoan app will reduce the rate of the loan, of a value up to $500,000, which will then be given away to one lucky winner.
LIDL’s ‘Live Social Grill’
To promote its meat products, European supermarket chain LIDL has produced a “Live Social Grill”. This takes the form of a Facebook app, which sees meat added to a grill every 45 minutes. Fans need just grab a piece of meat and it’s delivered straight to their house.
Lexus create Instagram video
Lexus last week created an Instagram video unlike anything else on the platform. The automotive asked fans to submit a particular shot of the car from within a sequence, each submitted with an individual hashtag, then organised these into a stop-motion video through Instagram. The result is impressive, as you can see below:
Nissan’s personalised test drive
Lexus wasn’t the only automotive brand making waves on social in the last week. To launch the new ‘Note’ car, Nissan has produced an online test drive video, personalised according to the user’s Facebook profile and photos. A car chase, intended to promote the car’s various safety features (just like in the movies!) will contain different dialogue depending on gender, name, relationship status and photos.
A Twitter-powered NASCAR race
NASCAR has hosted its shortest ever race, a 60-second event powered by tweets. Users simply tweeted their favourite driver’s number, along with the hashtag #Sprint60, with each tweet increasing the driver’s speed. The race was broadcast live on TV, allowing fans to see the progress of their chosen driver.
Fiat 500 ‘You Wear’ Facebook app
Fiat UK has created a Facebook app called ‘You Wear’, which analyses your last 25 photos to see what colours you wear most often and automatically match you to your perfect Fiat 500. Users can share their results with friends and are automatically entered in a prize draw, to win either 1 of 50 high street shopping vouchers or a VIP experience at London Fashion Weekend.
Mentos “Fresh News”
As part of a wider “Stay Fresh” campaign, Mentos have created a personalised “news bulletin” based on your Facebook data. The video takes your name, photos and personal information into account to produce a video that’s tailored to you.
Oscar de la Renta launch fall range on Instagram
Fashion brand Oscar de la Renta has become the first to launch its fall range on Instagram. Shunning the typical glossy magazines, the brand has used its oscarprgirl account to premiere 7 different photos, each of which received over 1,000 likes within an hour of posting.
We Are Social create Tumblr recruitment for Siemens
We Are Social is helping Siemens with its recruitment through a Tumblr campaign. As a result of the network’s popularity with a younger audience, the campaign looks to engage this audience through challenges such as writing posts or commenting on other content, with the opportunity to win tickets to Q&A sessions or even personal career coaching. We Are Social’s own Thomas Hirschmann told Campaign:
This campaign generates interest in the Siemens Graduate Programme by tapping into social behaviour that already exists. Tumblr is increasingly popular with a young audience, and people are already sharing and commenting on content on the platform, so it was the natural choice for this campaign.
The Royal Baby on Facebook and Twitter
In case you hadn’t heard, a lady had a child last week. Lots of people were very excited about this and decided to tell other people, talking about the event across a range of social networks. Facebook announced a total figure of 19 million likes, posts and comments related to the birth on July 22nd alone, while Twitter saw 2 million mentions on the same day. Conversation on the microblogging site peaked at 8.37pm BST, just after the announcement of the birth, with a total of 25,300 tweets per minute.
The best and worst of the Royal Baby by brands
Unsurprisingly, brands were also quite keen to talk about the birth. In turn, marketing magazines were quite keen to show which brands did well and which ones were slightly less successful. AdAge compiled a list of the “best and worst”, while Buzzfeed produced an article detailing 13 of the worst offenders. Interestingly, the below Oreo tweet features as a good example in the first, but is criticised in the second. The tweet, by the media darlings of real-time marketing, actually led to a great deal of debate about whether it was a brilliant, timely tweet, or a ridiculous outrage that implied newborn babies should be snacking on biscuits. We’ll let you make your own mind up about the below.
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw
— Oreo Cookie (@Oreo) July 22, 2013
Chipotle faked its own Twitter hack
Fast food chain Chipotle has admitted to being the latest in a line of brands, including MTV and BET, to fake its own Twitter hack. Last Sunday, the @ChipotleTweets account posted a number of strange updates, including “Mittens13 password leave” and “end twitter”, leading to an increase in retweets on the day to 12,000 from a normal daily average of around 75. Interestingly, the brand has said that the reception has been hugely positive; they also increased their fan count by 4,000 on the day, well above their average growth of 250 and are even considering making T-shirts of the most popular tweets.
WeChat subscription plans rumoured to be available soon
Tencent has been rumoured to partner with an unspecified Chinese telecom to offer special WeChat mobile subscription plans, according to Chinese tech site, iFarnr.
As reported in TechinAsia, details about the name of the telecom and dates when the new packages will be offered are still unknown. The plans will allegedly offer discounts to WeChat users while simultaneously giving the telephone operator a cut of the Wechat action. The news is quite ambiguous and could simply be a made-up rumour. However, with the current success of WeChat, this idea might be certainly good to consider.
LinkedIn has unrestricted site access in China
While the Chinese government blocks a lot of the world’s biggest social media sites like Facebook and Twitter and even has restrictions on Slideshare, it is surprising that LinkedIn has been permitted for unrestricted site access in China.
As detailed in Mashable, one reason why LinkedIn may have avoided government censorship is because besides email, it is probably the only common major social networking platform that can be accessed by everyone all over the world. Also, it has no localized site in simplified Chinese so users know at least basic English. Which is very beneficial for companies who are looking for talents who can serve them with a more global mindset and in both languages. Lastly, LinkedIn users seem to have no time for a huge revolt because they’re on the platform for business and not to be part of a movement.
Sina Weibo tests a feature that lets users buy influential retweets
China’s Twitter counterpart, Sina Weibo, is trying out a new feature where users pay a small fee to have their content reposted by influential users. According to The Next Web, some users have spotted a link that reveals a list of influencers on the network where users can pay whoever they would like to repost their content to reach a larger audience.
In the meantime, this “pay-for-retweet” feature is still unclear and it is not yet understood how an influencer agrees, participates and how much fee they will be able to collect. Also, this feature has a huge potential to create credibility issues for both influencer and creator. It is true that influence and retweets are gained out of trust and genuine worth. Getting paid conflicts the passion and highlights the issue that people generally despise advertising in their newsfeed.
Goodbye to Facebook Questions
Last month, Facebook announced a simplification of their ad offerings, including an end to promoted questions. It’s now been reported that many page admins have seen Questions disappear entirely and Facebook have confirmed that, for the majority of pages, the service is history:
We’re no longer offering questions as an advertising product, or as a tool for all pages on Facebook, but we’re exploring the value questions bring to pages that produce public content — like news organizations, for example. Questions will remain as a tool for a small group of these types of pages, so that they can help us test a few improvements we’re making to the ways people and pages interact on Facebook.
Instagram Video vs. Vine
Simply Measured have produced some stats about the showdown between Instagram’s new video service and Twitter-owned Vine. In short, they found that twice as many brands are using Instagram video as its competitor and that Instagram Videos see double the engagement of Instagram photos. Some more detailed figures can be seen in the graphic below:
Google plus +1s behave like ‘likes’
+1s on Google+ are set to act more like the ‘like’ function on Facebook, as the network announced that it will now highlight +1s from people in your circles. The new feature will look as below and will function under the same privacy settings you’ve already applied to your circles.
The social return of Twinkies
The last eight months have been difficult for America. It’s not that long ago since confectionary brand Hostess filed for bankruptcy, depriving the USA of one of its favourite treats: the Twinkie. But cry no more! Hostess have announced “The Sweetest Comeback in the History of Ever”, bringing Twinkies and numerous other sweets back into stores. This is being supported by a social media campaign, which has already started on the company’s Facebook page, building excitement by seeding content about the return. This will come into full force on Twitter, when the brand asks fans, including celebrities that complained when Twinkies disappeared, to express their love for the product through the same channel they used to mourn its loss.
Paddy Power trialling Facebook betting app
Irish bookmaker Paddy Power is trialling a Facebook betting app for desktop users, before planning to to roll it out across the board. The app, which allows Facebook fans to bet with real money and interact with each other at the same time, looks to be an innovative combination of social gaming and gambling.
Brands having fun on Twitter
Last week saw mass-interaction between a number of brands, all starting from a single tweet by Innocent. They posted the following:
Which was met with a response by O2:
Innocent then replied:
Before long, Tango and Betfair both got involved, with the various brands sharing amusing pictures.
Just a great example of brands having fun on Twitter, making themselves relatable and follow-worthy.
Bank of America fail to ‘get’ Twitter
Bank of America received a number of complaints last week, suggesting callousness on their part after a New Jersey dad wrote an anti-foreclosure message on chalk in front of one of their branches, and was quickly asked to move on. Their responses really failed to show their ‘human side’, replying over and over again with the same copy. They’ve since assured everyone that there are human beings behind each of their tweets – clearly, they need to learn that “CTRL+V” isn’t always the best response to a customer complaint.
What Greenpeace’s #iceclimb teaches us about social
Six Greenpeace activists scaled The Shard, London’s highest skyscraper, last week, to protest against energy company Shell drilling in the Arctic. Twitter was saturated by the hashtag #iceclimb during the day and Greenpeace undoubtedly had the upper hand over Shell in the conversation. In fact, events like this show us how difficult it can be for brands to get involved with the conversation on certain topics, as We Are Social’s Robin Grant told the Guardian:
Any dialogue they enter into, either with Greenpeace, or the press, or the public through social media is just going to play into Greenpeace’s hands, pouring more fuel on the fire. Unless a company can engage substantively with the issues and therefore is either confident in its position or prepared to change it, there’s really not much point in engaging in that conversation. If the company’s position remains to stick as they are and they don’t want to engage on the issues then it is not to their advantage to do so.
Influencers on Sina Weibo are less active this year: survey
According to TechInAsia, Sina Weibo activity is on the decline compared to its booming performance and growth last year. The findings are based on data from a third-party tool called WeiboReach, that tracked verified and influential users with over 10,000 followers. The findings indicated that Sina Weibo activity started to decline in October of last year.
As the graph above indicates (click to enlarge), Weibo was at the height of its performance during Summer 2012, just as it revealed a massive user base of 500 million users (and 46.3 million daily active users). Aside from expected seasonal spikes (January’s spike is tied to Chinese New Year; the second spike is due to the Ya’an earthquake in late April).
Pinterest has 70M users; over 70% in US
According to a recent Semiocast study, Pinterest has reached 70 million registered users worldwide. The report also indicates that more than 20 million images were pinned, repinned or liked during the month of June alone. The findings also suggest that 71% of the total users are based in the US, as are 79% of of active users on the platform. The concentration in the US market will be mitigated, however, by the fact that international adoption is growing; nearly half of the new accounts from June were for non-US users, while 55% of the new users were based in the US. Semiocast predicts that the international user base may overtake that of the US within the next 18 months. The study also found that English-speaking and North American markets constitute the majority of the worldwide user base; Canada, the UK, Australia and Mexico follow as the largest markets, after the 49 million users in the US.
In another interesting finding, Semiocast found that China had the largest base of business accounts worldwide. While there are only 320,000 Pinterest users in China, over 190,000 of them were registered as business accounts, constituting 35 percent of all business accounts on the platform.
Vietnam users spent 4.8B mins on Facebook in April 2013
According to a recent eMarketer report, a large majority of internet users in Vietnam are youths and young adults. Based on April 2013 data from the US Census Bureau, the estimate has about 52.6% of the internet population under 30 years of age. Data from ComScore also suggested that the 15-24 and 25-34 age brackets make up nearly three-quarters of internet users in Vietnam (72.8%).
Of these internet users, social networking is gaining in popularity. Facebook ranked 5th amongst top 15 web properties for April 2013, with 11.8 million total unique visitors. Meanwhile, Google and Yahoo came in first and second, with 15.5 million and 13.1 million unique visitors respectively. On the other hand, Facebook dominated all 15 web properties when it came to total minutes spent. As the chart below indicates, almost 4.8 billion minutes were spent on Facebook during the month, while Google claimed just over 3.5 billion minutes. Facebook also claimed the highest number of unique visitors amongst social networking sites by a huge margin; its 11.8 million unique visitors are more than double the 5.3 million visits to ZING Me and blogger.
A snapshot of Pakistan’s digital landscape in 2013
TechInAsia recently reported on a summary of the digital landscape in Pakistan this year. The findings indicate that social media is on the rise in the market. For instance, there are now over nine million Facebook users in Pakistan, and the last million was gained in the last 175 days. That’s pretty impressive given the fact that internet penetration stands at a relatively low 15%, or 29.1 million of the total population. This means that Facebook has a penetration of roughly one-third of all netizens in Pakistan. Blogging follows Facebook as the second most popular social media activity in the market. Despite the platform’s ban in 2012, YouTube has remained popular and ranks third amongst social media platforms. LinkedIn has 1.5 million users in Pakistan, making it the 10th largest LinkedIn nation worldwide. Meanwhile, Twitter is estimated to have 1.8 million users in the country, and is noted for being a major source for breaking news.
50% of UK population will use social networks in 2013
A recent article by eMarketer indicated that social networking would reach half of the population of the UK this year. The study further predicts that the growth will continue for the next few years: the penetration rate will reach 55.6 percent of the total population by 2017, or 71 percent of all internet users in the UK. It is predicted that the only age bracket without 50 percent penetration or more will be seniors aged 65 years or over. eMarketer note that the UK is a leader amongst markets for social media, with many areas of opportunity for platforms to expand. Precedent indicates that the social media audience has consisted of younger demographics (12-44 years of age); however, users over 65 years old will drive the largest increases this year, predicted to grow by over 15 percent in 2013, and nearly 11 percent the following year.