Here are all of the posts tagged ‘LinkedIn’.
Alibaba launches new social network
China’s biggest e-commerce company, Alibaba, has launched an Instagram-type social network where users can tag brands that appear in photos. Users can also follow brands and friends, and share their photos on other social networks like Sina Weibo. The social network, called Fun, is built into Alibaba’s Tmall shopping app and will be available in an update for iOS and Android devices.
Line launches shopping app in Thailand, confirms IPO application
Line seems to be moving away from being just a messaging app, with a new app called Line Shop appearing in Thailand. The standalone app offers a brand-to-consumer experience, connecting users to brick and mortar retailers as well as online retailers. Users can also follow brands and set up chat rooms and direct conversations using their Line accounts. The company has also confirmed that it has applied for IPO in Tokyo, which could value the company at $10 billion.
Amazon expands Twitter shopping initiative to India
The #AmazonCart shopping initiative is now available in India. The initiative which allows users to order items via Twitter, requires users to connect their Twitter account and their Amazon account. They would then be able to add items to their Amazon cart by replying to any tweet with an Amazon product link using the hashtag #AmazonCart. Amazon previously launched this initiative in the UK and US in May.
— Amazon.in (@amazonIN) July 15, 2014
WeChat launched its advertising platform for official accounts
According to QQ Tech, WeChat launched a 10-day closed beta test earlier this year, and now the company has decided to launch the open beta version of its advertising platform for official accounts. WeChat pointed out that advertisers now are able to target audiences by gender, age and region, which provides more accurate targeting services for advertisers to narrow down its relevant target audiences. Meanwhile, advertisers can also get feedback about exposure, click through rate, number of clicks and KPIs from WeChat. However, these ads will only show up if users choose to click through the messages to read full-page posts from the official account. Although the new ad platform is still in beta version, there are nearly 400 million monthly active users who follow these ’subscription’ and service accounts. As such, it will be interesting to see the outcome when the ad platform officially launches.
Luxury travellers in Asia-Pacific seek, share info online
In June 2014, ILTM Asia and Brand Karma published a report called “The Luxury Traveller & Social Media 2014: Asia”. This report indicated that Asia is the region where social media matters most to luxury travel brands. According to the research, it is noteworthy that the social media health of a luxury travel brands is strong, as demonstrated by the positivity and large share-of-voice, which it attracts from two major sources: online review sites like TripAdvisor, and social networking sites like Facebook. Interestingly, the research also shows that Asian travellers are enthusiastic about writing reviews for luxury hotel brands, hence brands should be aware of the importance of managing their presence on popular Asian review sites as well as their social media presence.
Here are some key take aways from the report:
- Mobile messaging apps could displace traditional social networks
- Asian luxury hotel brands lead the way in social commerce
- Social guest satisfaction increases
Indian Prime Minister becomes Twitter’s third most followed world leader
The use of social media becomes a popular trend for world leaders, since Barack Obama (43.9 million twitter followers) used social media to leverage his influence during the US elections in 2008. As reported previously, Indonesian President SB Yudhoyono was the third influential world leader on Twitter with 5.09 million followers. However, now with over 5.1 million Twitter followers, Indian Prime Minister Modi has surpassed the Twitter fan base of Indonesian President SB Yudhoyono to become the third most followed world leader. It is not surprising that Facebook has also hit a milestone in India with 100 millions active users.
Advertisers will increase social ad budgets
Most advertisers are planning to increase their ad budgets for social media, according to an Ad Age survey of 1,682 agency executives. Of those asked, 53% will modestly increase their Twitter budget, compared to 48% for Facebook and 43% for YouTube. ‘Significant increases’ are expected by roughly 10% of respondents for all platforms, while hardly anyone plans to ‘significantly decrease’ budgets on any of the three networks.
Facebook buys LiveRail
Facebook is to further increase its video ad business with the purchase of LiveRail, one of the biggest video ad sellers, which automates the sale of video adverts for the likes of MLB, ABC and DailyMotion. According to Ad Age, a Facebook spokesperson declined to comment on the price of the deal. Facebook will use LiveRail’s data when serving ads on its own network, and vice versa. This should help to amplify Facebook’s ‘Audience Network’, which allows advertisers to extend campaigns beyond the social network.
When a person sees an ad on Facebook they can place a ‘missed call’ by clicking the ad from their mobile device. In the return call, the person receives valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser — all without using airtime or data.
India has a culture of pre-paid phone contracts, which often include high costs for data and text messages; as such, the missed call is a common workaround. Facebook is hoping to take advantage of this behaviour in the country, which has its second-highest global user base.
Twitter ups mobile ad offering
Twitter has made two moves to improve its mobile ad offering in the last week. First of all, it is now offering mobile app installation ads, which it has been testing since earlier this year, to all advertisers. Secondly, it has purchased TapCommerce, which helps mobile businesses to retarget ads, for a reported $100m. The two moves display a clear intent by Twitter to focus on mobile advertising.
Tweets appear with ‘buy now’ button
A ‘buy now’ button appeared on several tweets last week, all linked to the @fancy account. The button was only visible on mobile and didn’t actually do anything when clicked, inciting speculation that it was either a test or an accident. However, it looks likely that shopping on Twitter will be here soon enough.
Vine adds loop count
Vine has added a ‘loop count’, a metric that displays how many times a particular Vine has been repeated. The idea is that this will show which videos are best engaging their audience, which could be big news for brands. We Are Social’s Luke Carrell talked to AgencySpy about the move:
For many marketers, Vine continues to be a bit of an enigma, with its younger audience and tendency to reward quick, quirky humor that can be difficult to get exactly right. While many brands have embraced the platform as an outlet for one-off creative exercises, more robust metrics such as the introduction of content impressions (e.g. Loops) opens the door for gathering insights that can help build smarter content plays over the long term.
Google kills Orkut
Google is bringing an end to Orkut, its original social network, which remains popular in Brazil and India. It released a blog post, which stated that “YouTube, Blogger and Google+ [had] outpaced Orkut’s growth”. September 30th will be the network’s final day.
The World Cup breaks records in social
The World Cup has been one of the most talked-about events of all time online, and there is now more evidence to support that. The total number of Facebook posts, comments and likes relating to the World Cup has reached the 1bn mark, with 11 posts from footballers competing in the tournament each receiving more than 1m likes. Of these, seven came from Neymar, three from Messi and one from Ronaldo. Meanwhile, Brazil’s penalty shootout victory over Chile elicited 389,000 tweets in one minute, thehighest figure of all time. The previous record was held by February’s Superbowl, in which a single touchdown caused 382,000 tweets in a minute.
adidas and We Are Social produce real-time World Cup content
Ad Age recently spent the day at adidas’s real-time marketing hub at the World Cup in Rio, a 40-strong delegation that includes some of the We Are Social gang. Their article about the experience highlights adidas and We Are Social’s extensive pre-World Cup preparation, while also discussing the way in which the team deals with reactive content on the ground. So far, adidas is the most talked-about brand of the entire tournament.
— adidasfootball (@adidasfootball) July 4, 2014
We Are Social and adidas celebrate Djokovic’s Wimbledon win
In the immediate aftermath of Novak Djokovic’s thrilling fifth set win over Roger Federer at Wimbledon, We Are Social and adidas Tennis posted a congratulatory tweet and image to celebrate the moment. It was the culmination of two weeks of support for its players, all under the umbrella of #smashthesilence. The tweet itself has received over 1,250 retweets, the hashtag being mentioned 10,700 times throughout the tournament.
— adidas tennis (@adidastennis) July 6, 2014
We Are Social and evian create #LetsPlay
We Are Social created a campaign for water brand, evian, which encouraged people to live young during Wimbledon. Fans simply had to tweet @evianwater with #LetsPlay. Lucky winners received a personalised Vine, sung by Vive Vocals.
Monster puts job ads in Twitter cards
Monster, the recruitment company, has released a new Twitter card, which displays a full job advert within a tweet. Here it is in all its glory:
— evian (@evianwater) July 2, 2014
Barbie joins LinkedIn
Looking for a career as a plastic toy? Better connect with Barbie – she’s just joined LinkedIn. The move is promoting the doll’s latest incarnation, ‘Entrepreneur Barbie’, whose profile includes details on her long and illustrious career, as well as an explanation of her latest venture, ‘Dream Incubator’.
Ikea creates Instagram ‘website’
Ikea has created an Instagram page that functions like a website. By featuring products from its Ikea PS collection, alongside a product description, it takes advantage of the network’s layout, as explained in the video below.
Vodafone is curating a Twitter play
Vodafone is teaming up with Spanish actor, Raúl Arévalo, to curate a play from tweets. Twitter users will be encouraged to send in suggestions for lines/directions using the hashtag #firstteatrotuits (first theatre tweets), after which the play will be performed to a live audience in Madrid’s Capitol Theatre. The audience, too, will be encouraged to send in their own suggestions.
AutoTrader.com and Overly Attached Girlfriend
AutoTrader.com has enlisted the help of Laina Morris, better known as ‘Overly Attached Girlfriend’, in its latest online campaign. The online star is featured in a video, in which she uses the site’s various features to help keep her search hidden from her partner. After watching, viewers are encouraged to take part in a similar online treasure hunt.
Transamerica launches on Reddit
Transamerica has launched a presence on Reddit, through which it hopes to answer personal finance questions. Reddit can prove difficult for brands, but llan Gungormez, director of social media strategy at Transamerica, has made clear that the company will be trying not to push sales too much:
What we’re really trying to work on doing is kind of filling in all the gaps. And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the win, because financial literacy is so low across the board.
CALM launches the Twitter #Mandictionary
Male suicide charity, CALM, has created a Twitter campaign, which asks users to tweet their suggestions for vocabulary to express male emotion, using #Mandictionary. The charity hopes the campaign will help promote discussion of male mental health, and intends to use the submissions in future ads.
— Ceiling Demons (@CeilingDemons) July 1, 2014
Twitter trolls Robin Thicke
Music channel VH1 encouraged Twitter users to tweet questions to Robin Thicke last week, using #AskThicke. Naturally, for such a controversial figure, some of the questions weren’t quite what Thicke might have hoped. Many tweets, such as the below, highlighted Thicke’s questionable history and accusations of misogyny.
What form of sexual or emotional abuse will you be normalising in your next jaunty hit? #AskThicke
— Scriblit (@Scriblit) June 30, 2014
#AskThicke Once you’ve cracked ‘hug me’, any thoughts on what rhymes with ‘misogynistic douchebag’?
— James Martin (@Pundamentalism) July 1, 2014
Ukrainian club creates social media bar
The Boom Boom Room, a night club in Kiev, has a set menu of eleven drinks in its newly-launched “Check-in bar”, each of which can be purchased in exchange for a different social media activity. A hashtagged Instagram selfie is worth one shot, a photo with four tagged friends earns you a bottle of Prosecco and there’s a special drink for a mayor’s badge on Foursquare.
People in China send about 1 SMS a day, thanks to WeChat
With the rise of popular messaging app WeChat in China, people are now only sending out about 1 SMS a day. New figures released by China’s Ministry of Industry and Information Technology show that people in China send an average of 39.8 text messages per month – or about 1.3 a day. This is despite a total of 1.26 billion registered phone subscribers.
WeChat users in China can now transfer money to each other
In a minor iOS update, WeChat added the ability for users to transfer money to each other. This feature is limited to users in China who have tied a bank card to the app. The money transfer option is a small step in WeChat’s aims to become a mobile wallet service. It already encompasses online payments, ecommerce, an online personal finance fund, and online taxi ordering. Micro-blogging site Sina Weibo is also set to roll out user-to-user money transfers next week.
LinkedIn adds Traditional Chinese language support
Extending greater focus on its China market, LinkedIn has added Traditional Chinese to the list of languages supported on its service. The China-specific site, Lingying.com, had previously only supported Simplified Chinese. The addition of Traditional Chinese (which is used in Taiwan, Hong Kong and Macau) would help it gain traction among business professionals in the mainland.
Line and its family of apps have hit 1 billion downloads
As Line celebrates its third anniversary, it revealed that its ecosystem of 63 apps has seen a cumulative total of 1 billion downloads to date. 13 of the 63 apps (other than Line itself) have passed the 10 million download mark, with Line Camera surpassing 90 million downloads. Line’s family of apps seek to become much more than just a messaging service, meetings “needs for communication, digital content, game, tools, media and more.”
Facebook launches Slingshot
Facebook has launched Slingshot, its Snapchat rival, for iPhone and Android. They even did it on purpose this time. The app allows users to share photos and videos, to which they can add text. But there’s a twist – you can only see what you’ve been sent if you share something in return.
Facebook tests auto play video for brand pages
You may have noticed auto play video ads in your Facebook News Feed, coming from brands such as Macy’s and Chevrolet. Facebook is now testing an expansion of the feature, such that videos posted to brand pages will ‘auto play’ in the same way. The videos would not be restricted to the same 15-second time limit as the current ads.
Twitter increases ROI for TV ads
A recent study has concluded that TV campaigns supported by Twitter are more effective than TV alone. The most significant figure was that Twitter-supported campaigns produce a 50% higher ROI than TV-only campaigns. The study also noted that when using Twitter, brand awareness was 6.9% higher and that households showed a 4% increase in sales compared with TV alone.
GIFs come to Twitter
Twitter now supports GIFs uploaded natively through a variety of devices, on Twitter.com, iPhone/iPad and Android. They won’t start automatically, but, as you can see below, all that’s required is a quick click of a button. Naturally, brands are getting involved already. Here are a few examples:
Is there something on our cheek? http://t.co/MqyQYAFckr
— Wendy’s (@Wendys) June 18, 2014
— Forever 21 (@Forever21) June 18, 2014
If anyone needs us, we’ll be admiring all the GIFs in our timeline. This is truly the GIF that keeps on giving. http://t.co/xnCpgIs6QD
— E! Online (@eonline) June 18, 2014
Yahoo to run Tumblr ads on related sites Yahoo is going to start running Tumblr’s Sponsored Post ads on its affiliated sites, including Yahoo News and Yahoo Beauty. Brands already involved include Lexus, Tide, Lipton and the Hunger Games.
LinkedIn launches Job Search
LinkedIn has released a standalone app for iPhone and iPad, called ‘LinkedIn Job Search’. What it does should be clear from the title, but there is another feature that makes it distinctly different from LinkedIn: everything is completely private. It’s US-only for now, but more markets are in the offing. Product manager, Daniel Ayele, said of the launch:
It can be hard to search for a job while you’re at your desk, not to mention the potentially awkward conversation with your current boss. Our goal is to help make this process easier for you and to help you be discreet. Everything you do within the app will be completely private and not shared with your network.
Snapchat tests public sharing, adds new filters
Snapchat has announced a couple of changes in the last week. First of all, it’s testing a Group Sharing feature, dubbed ‘Our Story’. The feature will pull together all the snaps from a particular location, such as a concert, and share them publicly as one large, user-generated Story.
Secondly, the app has added custom filters for brands, in an attempt to entice more of them to use it. Here you can see Vice’s ‘Yes We Cannes’ template.
Yelp adds direct messaging feature Yelp users can now contact businesses directly with questions and feedback. When they do so, the business will receive an email like the below. To respond, it simply needs to reply to the email. Yelp will also give an indication of how long it takes companies to respond, unless they choose to opt out.
The World Cup on social The USA seems to have taken to the World Cup, even if USMNT is no way to refer to a football team. The soccer love is showing on social, with tweets from big names, including LeBron James, Jimmy Fallon and some bloke called Barack.
— Barack Obama (@BarackObama) June 16, 2014
The US team’s first game, a victory over Ghana, saw a high of 173,738 tweets. Delta Airlines wanted to get involved, but produced the World Cup’s first ‘Twitter fail’ by illustrating Ghana using a giraffe, an animal that isn’t native to the country. The brand ended up issuing an apology.
— theScore (@theScore) June 17, 2014
Other brands managed to avoid such problems when commenting on the USA vs. Portugal game yesterday. Portugal equalised in the dying seconds to leave the US needing a result against Germany – here are some of the tweets in response to the event.
— McDonald’s (@McDonalds) June 23, 2014
— Listerine Global (@ListerineGlobal) June 23, 2014
Tide creates Game of Thrones infographic SPOILER ALERT! If you haven’t finished Game of Thrones, it might be best to give this story a miss. Tide has created an infographic showing all of the deaths in the most recent season, receiving over 1,000 RTs and favourites.
— Tide (@tide) June 16, 2014
New emoji are coming
Big news for everyone who finds it too difficult to express their thoughts and feelings using words. There are 250 new emoji coming, which should keep conversations interesting for at least 250 seconds. Easily our favourite is the ‘middle finger’ image, which can come in very useful on a Monday.
CABCY video gets shorter as it’s shared
Singapore’s ‘Coalition Against Bullying for Children and Youth’ has created a social video with a real sharing incentive. The video, originally 100 seconds long, shows a child in distress. It gets shorter and shorter each time it is shared on Facebook, and is accompanied by the tagline ‘Share it to End it’.
Facebook passes 100m users in India
India is now Facebook’s second largest national market (after the US), as the network passed 100 million users there. It expects further rapid growth as it increases its mobile focus in a country where eight in 10 users are mobile.
Yelp launches in Japan, its second market in Asia
Community-sourced restaurant review site Yelp has formally launched in Japan. This is its second entry into Asia, after Singapore in 2012, and the 26th country to receive Yelp. Opening in Japan comes with its own unique set of hurdles, such as the handling of the character set, as well as competing against popular review site Tabelog.
Just 5% of users contribute to 90% of all Weibo posts
According to a study, Chinese microblogging platform Weibo was found to have a sizeable content gap between its users. Only 10 million users post original content, while the other two hundred million other users are made up of spam or empty accounts, or users who just repost others’ content. Reasons for the small percentage could be due to the large amount of spam accounts, or competitors such as WeChat gaining popularity in China.
Xiaomi’s social media strategy drives fan loyalty
Chinese smartphone maker Xiaomi has a fiercely loyal fanbase, and a lot of this lies in the way it engages its fans and customers with social media. Xiaomi uses social media in several ways – to drum up excitement about its flash sales, as well as engaging fans and customers in an informal and playful manner, much like how friends speak to each other. Its recent Mi Fan Festival saw 1.3 million handsets sold across China, Hong Kong, Taiwan and Singapore, raking in CNY1.5 billion (SGD302 million).
Facebook and YouTube launch unique add-ons for India Elections 2014
For the 16th Lok Sabha Elections, Facebook has launched a ‘I’m a Voter’ button for its users in India, which allows users to post their voting stories on their timeline, sharing with friends that they are voting in this election. YouTube has also launched a India Elections 2014 page, which has garnered over a thousand subscribers. The page features a curated list of videos, aimed at providing a one-stop source of news on the elections.
Most social networks are predominantly mobile
The 2014 US Digital Future in Focus Report has been released, with interesting figures about the growth of mobile and social. Of major social networks, only two (Tumblr and LinkedIn) are predominantly desktop (among US users aged 18 and up).
Snapchat, Vine and Instagram are, as expected, the most ‘mobile-first’ social networks, each seeing almost all of their traffic from non-desktop devices. The three sites have grown their unique visitors figures significantly between February and December 2013 – Instagram by 43%, Vine by 515% and Snapchat by 234%.
Most social content is shared from mobile
It’s not just user growth where mobile is steaming ahead, but also the volume of shared content. Of everything shared to social networks in Q1 2014, 52% came from a mobile device, compared with 48% from desktop. This resulted from much stronger volume growth on mobile: 28% against desktop’s 11%.
Photos are most popular Facebook content for brands
Despite Facebook pushing brands to use links, it’s clear that photo posts remain the most popular content type for brands on the network. Analysis of over 30,000 brand posts found that 75% were photo posts, followed by just 10% including a link.
This is perhaps no wonder, when we look at the most engaging content types: photo posts make up 87% of the top 10% of branded content.
Facebook to remove messenger from mobile app
In an attempt to keep up with standalone messaging apps, Facebook is planning toremove the ‘Messenger’ function in its main mobile app, forcing users to either download the standalone app or lose the service entirely.
Facebook launches new ads as prices increase
As brand pages’ organic reach has dropped throughout Q1, Facebook ad prices have increased by 10%. This news comes as Facebook has announced a new format for ads in the right hand bar; the network has claimed that these will increase engagement and allow brands to use the same image for News Feed and right-hand bar ads.
Facebook looks to reduce News Feed spam
Facebook is making some changes to its News Feed algorithm that will decrease the reach of certain types of content, each of which is considered ‘spammy’. The initial targets of these changes are:
1. Pages that repeatedly post images asking for likes, comments and shares
2. Frequently-circulated content that users have already seen
3. Spammy links that bring users to pages full of ads
Facebook has looked to reassure pages that this is unlikely to negatively affect their reach; it states that most publishers are not posting ‘spam’ and should instead expect to see their reach increase slightly.
Facebook is updating privacy settings
Facebook is attempting to make its privacy options clearer to users with a series of tests. As can be seen below, the iOS app will include details of who can see any post above the publishing box (left), while desktop users will notice a change to the drop down menu (right).
There will also be pop-up messages for users who haven’t updated their preferences in a while, straight from the mouth of the privacy dinosaur.
Twitter renovates profiles
It’s all change in the world of Twitter this week, as the platform announced a complete overhaul of users’ profiles on desktop. Changes include a larger profile picture, customisable header, and the ability to pin a particular tweet to the top of your profile (though it’s worth noting that this will only be available for free to certain high-profile users or paying accounts). A user’s more engaging tweets will now appear larger on their profile, too. The new style, which is in the process of being rolled out, can be seen here:
Some brands have already begun using the new design. The below, for example, displays Skype’s videos – users can now filter tweets to see just photos or videos.
The move is being seen as part of a larger attempt to make the network more accessible for the less tech-savvy among us; technical ‘jargon’ like RT and @replies may be at threat, while the network looks to concentrate more on video/images and add emoji functionality. Users are beginning to get notifications on Twitter.com, too, which are fully customisable; anyone can choose what actions they get notified about. All of this, along with the design of the above profiles, has led to a number of comparisons with Facebook and rumours of a ‘land grab’. Watch this space.
Twitter adds 15 new ad types
Twitter will also be ramping up their ad offering, with news that they’re planning 15 new types of ad, such an ‘app-install unit’. This news comes at a similar time to figures that suggest Twitter’s ads receive a higher click-through rate than Facebook’s. Advertisers still spend a lot more on Facebook advertising, as we can see here:
Moreover, Facebook ads reach much further than their Twitter equivalents. Twitter may get higher click-through rates, but Facebook still earns a much higher volume of clicks and impressions.
LinkedIn removes ‘Products & Services’ tab
LinkedIn has today removed the ‘Products & Services’ tab from company pages. The network has proposed two different ways around this for brands: they can discuss their offerings in either company updates or the ‘showcase’ pages that LinkedIn has designed for this purpose.
Disqus introduces ‘Sponsored Comments’
Disqus, the commenting platform used by many popular blogs (including this one), has this week launched a native ad product, known as ‘Sponsored Comments’. It launched the new unit in a blog post, in which it looked to reassure users that it would maintain the quality of their experience. The adverts will appear as follows:
Unilever’s multi-brand YouTube channel
Unilever is launching a multi-brand YouTube channel, named ‘All Things Hair’. Brands including Toni & Guy, Dove and VO5 will all host content on the channel, which is taking much of its content from famous video bloggers.
Oreo brings Snack Hacks to online video
Oreo has launched a series of web videos dubbed ‘Snack Hacks’, which showcase unusual ways of eating the snack. After asking Twitter followers to discuss their favourite #OreoSnackHacks, the brand has since taken the campaign to the next level and produced content of its own. One example, featuring celebrity chef Roy Choi, is presented in this video.
Peter Griffin is now on Instagram
American cartoon, ‘Family Guy’, has created an Instagram account for its protagonist, Peter Griffin, to drive downloads of a new mobile game based on the series.
WWF creates Snapchat campaign
The World Wildlife Fund is using a Snapchat campaign to raise awareness about endangered species. Dubbed #LastSelfie, the campaign plays on the trend for a constant stream of self-taken photographs on the platform.
Sina Weibo now has another 2.5 million daily active users
Last quarter was a successful one for Sina, with an additional 2.5 million daily active users. The number of users increased by 4.2% from 58.9 million in September to 61.4 million in December.
WeChat launches Mac app
A web version of WeChat is already available for users to chat on their PCs but there will now be a desktop Mac client – in both English and Chinese. Users need to have Mac OS X 10.7 (Lion) and above to install the client, and scan a QR code to sync their mobile version to the browser.
Chinese Vine-like app Weishi gaining popularity in China
Tencent’s new app Weishi may just be on its way to success just like its predecessor, the hugely popular WeChat. On Valentine’s Day, it received 160 million video views on a single day, with “millions” more outside the app itself. It is no surprise that the app is in the top three most downloaded social networking apps in Apple’s App Store in China from end December to February 25, 2014.
Line opens sticker marketplace to all, introduces voice calling
Japanese-based messenger app, Line, is opening its sticker marketplace to all designers and companies from April. This could be a significant move, as stickers currently account for 20% of Line’s revenue, despite being available to partners only. Like WhatsApp, Line is also launching a voice-calling service, which will be released first in the US, Japan, Mexico, Spain, Thailand and the Phillipines.
Twitter continues to grow in the US
Twitter’s user base in the US is growing and, as of 2013, accounts for 17.6% of US internet users, expected to rise to 19.2% in 2014. Growth is slowing, however, with 2014′s expected user increase just 11.6% compared to 2013′s 19.4%. Users are maturing, too; a higher percentage of 25-34 year olds than teenage internet users are on Twitter; by 2018, 35-44 year olds will also outnumber teenagers.
Facebook decreases reach for status updates
Edgerank Checker has analysed the reach of Facebook plain-text status updates, concluding that there has been an average 40% decrease between 7th January and 4th February this year, from 18% to 11%. Video posts now have the biggest reach, followed by status updates, while users engage most with photos.
Tagging other Facebook pages can increase reach
It’s not all bad news for Facebook reach, though. Now, when one page tags another in a post, that update may appear in the newsfeeds of those who already ‘like’ its subject. See the post below, in which a Facebook user who ‘likes’ NBA star Dwight Howard is exposed to content from Bleacher Report, in which Howard is tagged.
Facebook pages can edit past updates
Facebook has made it possible for more pages to edit their updates, with the feature now available to all verified pages, as well as some others. There is as yet no known date for a universal rollout.
Facebook puts an end to email
Facebook has put an end to its email offering, officially disbanding the service after acquiring WhatsApp. The feature, introduced in 2010, provided users with an @facebook account, but it proved unpopular. For those who weren’t aware of the feature… well, precisely.
Promoted accounts to appear in Twitter search
Twitter is featuring promoted accounts in search, alongside recommendations of who to follow when users enter certain terms. The network will automatically decide which queries are appropriate, based on advertisers’ targeting decisions.
LinkedIn updates ‘Who’s viewed your profile’
LinkedIn has significantly updated its ‘Who’s viewed your profile’ section. Where users previously saw just names, they will now be treated to analytics, including industry and job title, as well as tips on how to increase the number of views your profile receives.
WhatsApp to introduce voice calls
WhatsApp, Facebook’s recently acquired messenger service, is set to launch voice calling on iPhone and Android by Q2 this year. The feature will eventually expand to other devices, and will reportedly be free for at least a limited time.
Updates to Google+ for iPhone and Android
Google+ has completely revamped Hangouts for iPhone and iPad, such that the feature now resembles mainstream messaging apps like WhatsApp. Changes include reorganised tabs (Hangouts, Favourites and Contacts), as well as the ability to send videos, stickers and locations.
It’s not just iOS that received updates, though; photo-editing for Android has changed, too. Along with new filters and creative tools, there is increased ‘cloud’ integration, so users can access and edit all their photos from any device.
Snapchat could look to college students
College students could be the key to Snapchat’s success, with 77% of the demographic using the app at least once per day. Of those, 45% said that they would open a snap from a brand they’d never heard of, the number rising to 73% for already-known brands.
McDonald’s joins Snapchat
Talking of brands on Snapchat, a particularly large one has just got involved: McDonald’s. The fast food chain told its Twitter followers about its Snapchat plans, and has since shared several snaps, some including brand spokesperson and basketball star, LeBron James.
Apple begins to embrace social
Apple has launched a Tumblr to promote its iPhone 5C, complete with four different 15-second videos. The move comes as something of a surprise, considering Apple’s historical reluctance to engage in social media.
American Idol announces partnerships with Facebook and Google
Reality TV programme American Idol announced partnerships with Facebook and Google last week. The former is set to host ‘live visualisations’, which will “bring a new dimension to the viewing experience and enhances the connection fans have with the show”. Fans will also be able to vote directly via google.com.
Manchester United and Google’s ‘Front Row’
English Premier League club Manchester United has partnered with Google to create ‘Front Row’. By using Google+ Hangouts, the club will be able to show the faces of participating fans on pitchside ad hoardings during the 16th March derby game against rivals Liverpool.
The Oscars and social media
Last night’s Oscars, like any big award shows, generated a lot of Twitter chat, with over 7 million mentions of the hashtags #oscars and #oscars2014 on the platform. A few moments proved particularly popular on social, including a photobomb by Benedict Cumberbatch and Leonardo DiCaprio missing out on an award. However, the clear winner was a star-studded selfie by host Ellen DeGeneres.
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
The post took just 40 minutes to become the most retweeted of all time, outdoing Obama’s ‘four more years’ from 2012. It turned out to be a well thought-out piece of product placement from Samsung, whose Note 3 was used to take the image, on a night when several brands were looking to get in on the act. Arby’s purchased Pharrell’s famous hat for charity, NASA used mentions of Gravity to display their own images and pizza chain Big Mama’s & Papa’s were delighted when DeGeneres put in an order from the ceremony.
— Big Mama’s & Papa’s (@BigMamasNPapas) March 3, 2014
Al Jazeera asks social network users to help #FreeAJStaff
News network Al Jazeera is calling for action to promote awareness about journalists detained in Egypt. Supporters are encouraged to share pictures and messages on Twitter and Instagram using the hashtag #FreeAJStaff, which will be amplified using Thunderclap. Images will be curated on a Tumblr dedicated to the hashtag.