Here are all of the posts tagged ‘LinkedIn’.
LinkedIn passes 20M users in India, is second largest market behind US
TheNextWeb recently reported that LinkedIn users in India had soared to an impressive milestone of 20 million users. This makes India the second largest market on the platform, only behind the US in terms of registered users. What’s more impressive is the fact that user sign-ups on the professional networking platform has gone up by over 500 percent since November 2009, when the company opened its first office in the market. Currently, India represents half of the 40 million users in Asia Pacific, and 9 percent of its 225 million users worldwide. In other markets across the region, the user bases are comparatively small, but growing as well: there are 4 million users in Australia, 2 million in Indonesia, and 1 million in both Malaysia and the Philippines. Singapore also recently passed 1 million users as well.
There are 18M social media users in Thailand; Instagram users up 163%
According to a recent report by TechInAsia, Thailand’s social media landscape has seen rapid growth this year. Citing a new infographic by ZocialInc, the results indicated that Instagram users had increased by a staggering 163 percent in the last year, to over 600,000 users. While this figure still pales in comparison to Facebook’s 18 million, the social network’s growth also declined to a relatively sluggish rate of 28 percent in the same time period. Social media is growing healthily across other platforms as well: Line has 15 million users, while YouTube has over 5 million and Twitter has about 2 million in the market.
Emerging markets drive Facebook user growth
Facebook continues to gain users at a rapid pace, even after passing 1 billion users last year, and 1.1 billion users last month. eMarketer reports that the growth in user base is being strongly driven by emerging markets across the globe; India, Brazil, Russia, the Middle East and Africa are particularly strong markets in the recent gains for Facebook’s user base worldwide. eMarketer predicts that active users will continue to grow as well, to pass 1 billion active users at some point this year. In terms of regions, Asia-Pacific, the Middle East and Africa, and Latin America are set to contribute the most across the global user base, by growing at a rate of at least 30% during 2013. eMarketer estimates that Facebook will reach 1.26 billion global users in 2014.
WeChat now has 195M monthly active users
WeChat has continued seeing rapid growth this year. Last week, we reported that the chat app had grown to an impressive 190 million monthly active users. Without skipping a beat, it’s grown again to reach 195 million monthly active users. TechInAsia reports that the chat app has increased by about 23% since last quarter, and over 228% in a year. While WeChat’s 300 million registered accounts are predicted to breach 400 million during this month, the increase in WeChat’s monthly actives suggest that WeChat and Whatsapp are quickly becoming neck and neck for this figure (Whatsapp has 200 million monthly active users).
In the US, 90% of mom internet users are on social media
According to a recent report by eMarketer, over 90% of US moms who used the internet were also active social media users as well. Based on a comScore study from March 2013, the results suggested that moms who used social media in 2013 were up by 20% compared to those who did in 2010. The study also indicated that moms in the 18-34 age bracket were the most likely to use social media, but also the demographic that spent the most time on them. In fact, young mothers spent the most time on Facebook, even compared to the general population. While time spent on Facebook was 24 percent higher on desktop, the combined differece of desktop and mobile Facebook usage suggested that “young moms spent 260 perent more time than the average user.” US moms were also more likely to spend more time on other platforms across social media as well. 77 percent of US moms were on YouTube, compared to 61 percent of the total internet users in the country. 27 percent of US moms were on Instagram, while only 15 percent of the general internet population were using the platform.
Indonesian airlines’ presence on social media
Brand24.co.id, a social media monitoring company in Indonesia, has released an infographic as reported by TechinAsia, depicting the country’s airlines and its presence on social media. AirAsia Indonesia leads the follower count on Facebook, Twitter and Linkedin. Local airlines’ social media presence on the other hand are not as strong, especially for LinkedIn. Garuda Airline, Indonesia’s flagship carrier, has less than half of Air Asia’s number of Facebook fans and about one-eighth of Air Asia’s total Linkedin fans. Despite the differences in follower count, online conversations and social sentiment are still far greater for the local airlines Garuda Airline and Lion Air, as compared to AirAsia Indonesia.
Sina Weibo introduces a Snapchat-inspired tool called SnapWeibo
Similar to the popular mobile app Snapchat, Sina Weibo has recently introduced SnapWeibo where users can use hashtags to make their posts vanish within a certain time period. The procedure is as simple as signing into SnapWeibo using one’s existing Weibo account details and including time-related hashtags in either English or Chinese. The hashtags can be set to minutes, hours or days such as #2m# or #5h# or #1d#. Even if the tweet gets retweeted before it’s due to disappear, the missive will later appear to be blank.
Baidu overtakes Youku-Tudou as the biggest video platform
Kakao Talk updates its Plus Friend platform to Plus Friend Home
Korean chat app, Kakao Talk is rolling out a new feature update to its existing Plus Friend feature. The initial feature was launched in October 2011 for the purpose of allowing users to interact with their favourite brands and celebrities, and currently has over 400 partners availing the feature and more than 26 million active users following 100 million Plus Friend accounts. The upgraded version, Plus Friend Home, allows brands and celebrities to have dedicated homepages and custom design tools but is currently only available in Korea. As reported by TheNextWeb, the feature upgrades will allow brands to have their mobile homepage accessible within the chat room itself, and divided into three sections – ‘mini profile’, ‘chatting room’ and ‘brand home’ – as well as the ability to add links from websites and blogs to enable free interaction within and outside the page.
Facebook report Q1 earnings & increase in monthly
Facebook has reported its earnings for Q1 2013, announcing revenue of $1.45bn, up 38% from Q1 2012. 85% of total revenue came from advertising, amounting to $1.25bn, up 43% from Q1 2012.
The network simultaneously noted an increase in Monthly Active Users (MAUs). While growth slowed down in markets like the US, Canada and Europe, MAUs were up from 901 million in Q1 2012 to 1.1bn a year later, while Daily Active Users (DAUs) increased from 526 million to 665 million in the same period.
A great deal of this growth was down to mobile. Q1 2013 saw 751 million mobile MAUs compared to 488 million the year before, while there are now 189 million Mobile Only MAUs.
Twitter appoints Cynthia Gaylor as head of corporate development
Twitter has fuelled rumours of plans for an IPO with the appointment of ex-Morgan Stanley investment banker Cynthia Gaylor, who worked on the public offerings of Facebook, LinkedIn and Zynga. In what was her first ever tweet, she said:
— cynthia gaylor (@cynthiag) May 2, 2013
Twitter was valued at $9bn after an offer to staff in January and is set to hit global ad revenue of $1bn by 2014. This, along with the above appointment, has led to speculation by The New York Times that “next big step is to go public on the stock market, and insiders say the current goal is to have an initial public offering in 2014″.
Twitter ads now available to all US users
Twitter’s self-serve ads interface, launched in March 2012, is now available to all US users. Previously accessible only by invite, Twitter has used the period to improve on a number of features, from targeting to reporting, and decided to open the self-serve platform to everyone in the US. All you need to do to gain access is visit the page at business.twitter.com and answer a few questions. There has been concern that the increased demand will lead to either a boost in the number of ads appearing in users’ streams, or the price of ads. Russ Laraway, senior director of small- and medium-sized business at Twitter, has stated that “There will be no change in the frequency with which ads show up in timelines”, though it is not clear how price will be affected.
‘Photos of You’ on Instagram
Instagram has launched ‘Photos of You’, which essentially allows Facebook-style tagging of people and brands in photos. Previously, users would @-mention one another, as if on Twitter, to perform a similar function. This form of tagging comes with another key feature: it makes a full archive of all photos someone has been tagged in that appear on that user’s profile, assuming they have given permission. To prevent privacy complaints, Instagram has built controls that allow manual selection of which photos are visible to others. The feature looks to foster increased communication between individuals, but may also be beneficial for brands to interact with each other, as well as influencers with high follower counts and normal users.
Twitter updates Vine for iOS
Twitter has produced a couple of updates for the Vine iOS app, including the ability to shoot with the front-facing camera and tag others in posts. Where it was previously only possible to shoot with the camera on the back of the phone, the screenshot below displays a small button in the bottom left of the screen that allows switching between cameras. You can also see that @-mentioning is set to work much like on Twitter, Vine’s parent platform.
Path exceeds 10 million users
Path, the social network that limits you to 150 friends, has exceeded 10 million users for the first time. After reaching 2 million in Feb 2012 and 3 million in June 2012, the figure sees a large milestone for the platform. They’ve since added a search feature in December and released version 3.0 in March this year, which supported messaging. While the number of registered users is an impressive start for Path, it will be interesting to examine how many active users they manage to retain.
Where does brands’ Pinterest engagement come from?
According to a study by Digitas and Curalate, 30% of engagement on Pinterest comes from brand accounts. The remaining 70% comes from users pinning content from outside of brands’ Pinterest accounts.
J.C. Penney asks fans to come back on social media
Last year, J.C. Penney decided to get rid of sales and coupons, focussing instead on regular, low prices. The move was a disaster and they’ve recently taken to social media in an attempt to remedy it. They took to Twitter with the hashtag #jcplistens, whereby fans were asked which changes should be kept and which reversed. The move is a nice example of a brand using social media honestly, in an attempt to connect with fans. It will be interesting to see if it helps their ailing figures.
Mountain Dew purchases promoted tweets for apology
Another example of a big brand mistake was Mountain Dew’s ‘Felicia the Goat’ advert, which was criticised as both racist and misogynistic. Last week, they purchased promoted tweets to expand the reach of their apology, letting users know that they had pulled the advert. It’s an interesting idea: on the one hand, it allows the apology to be seen by as many people as possible. However, it also provides potentially unnecessary promotion to the original issue.
Lowe’s post six-second tips on Vine
Lots of brands are using Vine. Some are doing it well, some aren’t. Hardware storeLowe’s has strongly entered the former camp with their latest campaign, using Vine to post six-second home improvement tips. The medium brings to life content that is relevant but not necessarily exciting, while the tips themselves are useful, not an unnecessary experiment with a new medium. As such, the form and content compliment one another perfectly.
— Lowe’s (@Lowes) April 21, 2013
— Lowe’s (@Lowes) April 24, 2013
Red Bull’s ‘Imaginate’ Pinterest puzzles
Red Bull is asking fans to solve Pinterest puzzles based on stunts performed by trials cyclist Danny MacAskill. Six videos will be released, each showing a different trick, which fans must watch in order to solve a puzzle on Pinterest. This involves pinning content in the correct order to create an image of MacAskill. Those who do so correctly will be entered into a draw to win signed photos of the cyclist.
Hugh Jackman answers Wolverine questions
To promote the upcoming release of ‘The Wolverine’, in which he plays the title character, Hugh Jackman answered the Twitter questions of 11 fans in a series of YouTube videos. He also tweeted the answers and posted links to the videos from his official @RealHughJackman account. This is the latest in a series of social stunts around the film, including a 6-second ‘Tweaser’ released through Twitter’s Vine app.
LinkedIn passes 1 million users in Singapore
According to a recent report by TheNextWeb, LinkedIn has officially hit the seven-digit mark in Singapore. The professional networking platform announced that this makes Singapore the fourth country in Southeast Asia to reach the 1 million user milestone. They also revealed that Singapore’s user base has doubled since 2011, to reach a staggering 70 percent of professionals and students in the market. Although LinkedIn has over 200 million users worldwide, 1 million in Singapore is an incredibly impressive feat given the fact that it currently reaches a substantial 20% of the country’s total population of 5 million.
Path has 10M users, adds 1 million per week
The previously rocky road has finally led to smooth sailing for Path–a private social network that experienced legal troubles and slow growth in the past–as it currently has over 10 million registered users. The number is small, relatively speaking, but also indicative of a sudden increase in the platform’s growth rate in the last few months. As TheNextWeb notes, Path only had 2 million users in February 2012. When they reached 3 million in June 2012, they were adding about 250,000 users per month. According to the founder Dave Morin, this rate has ballooned to a whopping rate of 1 million users added per week. Indeed, this recent uptake would suggest that things are finally looking up for Path–at least, they are for now. But whether or not these users will stick is another story, and one that will be interesting to witness as it unfolds in the social media landscape.
Chat app Line has reached 150M users
TechInAsia recently reported that Japanese chat app Line has reached 150 million users worldwide. This news doesn’t come as a surprise given the recent boom in chat apps across the globe. What is astonishing, though, is just how quickly they announced this milestone. When Line doubled its user base from 50 million to 100 million last year, it took over seven months. Impressive, but to put this in perspective: the next 50 million users took just over three months. The magnitude of this steep climb is illustrated further, in the line graph the company produced to celebrate the occasion. In any case, it seems more likely that we will see the next 50 million soon–perhaps much sooner than expected as well.
Chat app KakaoTalk approaches 90M users
In more news of chat apps milestones, KakaoTalk has also seen impressive momentum in the growth of its user base. As TechInAsia reports, the Korean chat app has recently closed in on the 90 million user mark. As indicated in the graph produced by TechInAsia, KakaoTalk has continued to see rapid growth since early 2012, adding about 10 million new users per quarter. There is still a considerable gap to be broached between KakaoTalk’s user base and Line’s 150 million (not to mention WeChat’s 300 million). But as the 90 million milestone is approaching any day now–and 100 million can’t be far behind–KakaoTalk has surely put some pressure on its Asian chat app counterparts to try and stay ahead of the curve.
Facebook has 1.11B monthly active users, 751 million on mobile
According to a recent report by TheNextWeb, Facebook has continued to grow its user base and surpass milestones, beyond the famous ten-digit landmark it reached last year. Earlier this week, the social network announced that the user base now stood at 1.11 billion monthly active users, with 665 million of them active on a daily basis. The monthly active users are up by 26 percent year-on-year, while daily active users is also up by 23 percent for the same period. The biggest increase comes from active users on mobile: the figure stood at 751 million users at the end of March 2013, indicating a significant year-on-year increase of 54 percent. Last quarter, Facebook reported having 1.06 million active users, of which 618 million were mobile. While 60 million users were new or became active, about 133 million users were added to the number of mobile users. As noted by TheNextWeb, this figure also means that more than 67% of active Facebook users access the platform through mobile devices.
Alibaba buys US$586 million stake in Sina Weibo
As part of its push into social media, Alibaba (China’s top e-commerce company) has purchased an 18% stake in Sina Weibo, China’s Twitter-esque service with a userbase in excess of 500 million. The deal gives Alibaba the option to increase its stake in Sina Weibo to 30% and is expected to rake in revenue of about US$380 million within the next 3 years. Sina Weibo users can expect more e-commerce offerings in the coming months
Line to launch toy smartphone for kids
Japanese chat app, Line, clearly believes in starting young. Shortly after launching its own cartoon series, Line is expected to launch a toy smartphone priced at US$70 on August 8. Using Near Field Communication (NFC) technology, children will be able to send stamps and messages when two toy Line phones are in contact.
Top brands on social media in ASEAN
Thailand-based social analytics firm, Zocialinc, has released an infographic ranking best-performing brands on Facebook, Twitter, YouTube and Instagram in Southeast Asia. The coverage is largely focused on Thailand, Indonesia, Malaysia and the Philippines and seems to penalize brands that may not have an active presence on all four networks even though they may be doing very well on their network of choice. The full infographic includes interesting insights into user behaviour on the different social networks.
(click through for the full infographic)
Swedish food supplier uses Instagram as Asian food education tool
Want to learn about Asian food? Upload a picture of the dish to Instagram and hashtag #askctfood or tag @AskCTFood and receive details on how to prepare them. The catch? This service is only available in Swedish, as this app was built by Swedish food supplier CT Food.
UK photo sharing users to lose rights to uploaded photos
Changes to the Enterprise and Regulatory Reform Act has resulted in an overnight loss of rights by amateur and professional illustrators and photographers to work that they’ve uploaded to platforms like Facebook, Instagram and Flickr. The Act contains changes UK copyright law which allow commercial use of images deemed “orphan works”, ie. where information identifying the owner is missing. The far-reaching consequences is that millions of photos are at risk since metadata is often stripped from the photos when they’re uploaded. As if that isn’t bad enough, the Act allows for sub-licensing, which allows wholesale of work by someone who has it, without paying the originator a single penny. Penny for your thoughts!
New layout for pages on Facebook mobile
Facebook has updated the way pages appear on mobile, citing a number of benefits for users and page owners. For the former, they note a ‘cleaner, simpler look’, with relevant information such as photos and location positioned alongside interaction buttons at the top of the page. These seem to constitute benefits for page owners too, who will look to benefit from higher engagement as a result of the changes. They’re also set to be provided with the ability to pin important posts and a streamlined management tool. To see how the changes will appear for different users, see the image below:
Twitter testing two-factor authentication
Twitter has begun testing two-factor authentication, in a move that looks to prevent a continuation of the high-profile hackings that have happened recently. From the Associated Press to FIFA president Sepp Blatter, a number of large, verified accounts have been taken over, posting strange and often embarrassing content. Whilst two-factor authentication would be unlikely to be rolled out universally for the sake of avoiding hassle on smaller, personal accounts, it would likely be a welcome move for brands and public figures. Both Google and Facebook already offer a similar system.
LinkedIn launch ‘Contacts’
LinkedIn have introduced a new service called ‘Contacts’. Essentially, it takes details of contacts from various areas of your phone or computer, including email accounts, calendars and address books and compiles them in one place, allowing you to interact with people more easily and maintain important relationships. The service will be launched both on the LinkedIn platform and as a standalone mobile app. The full details are contained in the following slides:
Tumblr introduce in-stream mobile ads
For the first time, Tumblr will include ads on mobile that look like normal posts. Previously, adverts only appeared in “Radar”, where now mobile users will see up to 4 ads per day in the home stream. With collaborators including GE, Warner Bros and ABC, Tumblr are really set to bulk up their advertising revenue, but claim to be devoted to maintaining the current Tumblr experience. Head of sales Lee Brown has stated that:
This mobile advertising opportunity is native to how our consumers experience content on our apps; as a continuous stream.
Advertised posts will be differentiated from others with a $ symbol. Tumblr have stated that, the move will ultimately expand to desktop, but there is no timeframe given as yet.
Budweiser’s ‘buddy cup’ app
Budweiser’s new campaign looks to play on the emotional connection created by touching cups during a shared beer. Their new ‘buddy cups’ link to Facebook, so that you can become friends with someone on the network by tapping cups with one another. Now when you drunkenly agree to add someone on Facebook, you won’t have until the morning to change your mind.
Nike PHOTOiD and Instagram
For the past few years, Nike iD has allowed create their own, customised clothing from a range of colours. Now, the sportswear brand is taking it one step further, linking with Instagram to launch ‘PHOTOiD’, a tool that designs clothing based on the colours of your favourite Instagram photos. It’s certainly a novel idea and it will be interesting to see the extent to which people are willing to use a system like this. Here are some examples that have already been made:
Photograph an advert for free Weetabix biscuits
Weetabix are looking to take advantage of ‘dual screening’ behaviours with their new #takethebiscuit campaign, which asks for fans to take a photograph of their latest TV advert. Fans can then show their picture at a branch of Boots to pick up a free breakfast biscuit. Whilst the idea is an interesting one, it did have a couple of problems. The barrier to entry is quite high and, according to reports, some Boots stores were unaware the campaign was happening. You can see the advert below in all its glory, complete with #takethebiscuit hashtag to encourage Twitter conversation.
We Are Social’s design campaign for Kleenex
We Are Social have launched a competition to design the new Kleenex Box, partnering with internationally-renowned designer Kelly Hoppen to create a brief asking young creative talent to decorate the box in their own style. Using Talenthouse to collect entries, the final decision will then be made by Kleenex’s Facebook community, who will vote on which design gets made into the next tissue box.
Urban Outfitters and Converse’s joint Vine competition
Fashion retailer UO and trainer brand Converse have partnered to produce a competition on Vine, which asks fans to post a video of ‘A day in the life of your Converse’ for the opportunity to win $1500 in UO gift cards, 10 pairs of trainers and 2 different music related trips, in San Francisco and Brooklyn respectively. Whilst a number of brands have started using Vine to produce content, this is one of the first examples of a more in-depth campaign usage.
— Urban Outfitters (@UrbanOutfitters) April 17, 2013
— Urban Outfitters (@UrbanOutfitters) April 17, 2013
Guided Twitter tour by the Tate Modern
To highlight a new Roy Lichtenstein exhibition, the Tate Modern produced a guided tour on Twitter. A museum curator spent half an hour tweeting images and information about the artist’s work, allowing those who would be otherwise unable to attend the museum to interact with the content in a meaningful way.
Evans support ‘golden bikes’ activity on Twitter
UK bike shop Evans Cycles have partnered with record-holding British Olympic cyclist Sir Chris Hoy for a campaign called ‘Hoy’s Golden Bikes’, for which the Olympian has hidden 3 gold coloured bicycles around the country. Whoever finds them can trade one in for a brand new bike of their own, worth £1000. They’re supporting the activity on Twitter, with clues coming both from the official @chrishoy account and via the hashtag #hoyshiddenbikes.
China’s Ya’an earthquake: How social media helped
The 7.0-magnitude earthquake that jolted southwest China’s Sichuan Province Saturday morning shook the nation, reminding many of the Wenchuan disaster that happened in the same province in 2008. While social media was not widely used during the 2008 earthquake, this time, Chinese social media platforms such as Sina Weibo, Tencent Weibo, Baidu, SoSo and 360 have responded with a homepage search function for people who are looking for their lost family and friends.
For example, Sina Weibo created a hashtag “#ya’an person finder#” for the earthquake. Anyone affected by the earthquake can post their information in the format “#ya’an person finder# + victim’s information + family’s contact details”. The post below shows a Tencent Weibo post by an earthquake victim to let his concerned family know that he is safe:
Last year, we observed Sina Weibo playing its role as a crucial lifeline in the Beijing floods. Increasingly, social media becomes the go-to channel for people to communicate with family and friends in times of disaster. Celebrities, media, and telecom companies are also helping with rescue efforts by pushing out information on social media channels. To pay tribute, Sina Weibo mourned along with the sufferers by changing the whole page black and white.
Sina Weibo launches new layout for traditional media
As Wechat continues its rise in the social media scene, competitor platforms such as Sina Weibo are quick to respond with new functions. It has launched a special layout for traditional media pages, such as the one for People’s Daily as shown below:
In the media edition, posts will now feature a news thumbnail, headline and a summary. Moreover, it is reported that the posts can be targeted based on different audience segments. Similar to Wechat, news updates on Sina Weibo will be based on users’ stated preferences then delivered to them via private messages (私信). Will this be enough to compete with Wechat?
Indonesian President joins Twitter with over 700,000 followers
As reported by Tech in Asia, yet another world leader has joined social media. Last week, Indonesian president, Susilo Bambang Yudhoyono (also known as SBY) opened a Twitter account. Since his first presidential tweet, his handle, @SBYudhoyono, has gained over 700,000 followers.
Indonesia has one of the largest Twitter user populations in the world, so it is great to see that it is being used as a platform for the president to better interact with the Indonesian people in real-time. Among his 27 tweets so far, the Indonesian president also responded to a few Indonesian citizens asking about plans to develop Indonesia’s poorest region, Papua. With several global leaders also engaging their citizens on Twitter, will Yudhoyono eventually be one of the most active world leaders on social media?
The value of a Facebook fan
The average value of a Facebook fan has risen by 28% to $174 since 2010, according to a study by Syncapse of 2,000 US residents in January and February 2013. The research compared fans and non-fans in a number of topics, including product spending, brand loyalty, propensity to recommend, media value, cost of acquisition and brand affinity, in order to come up with a monetary value of the average fan. It’s worth noting that there are huge behavioural differences between fans and non-fans in terms of social media, with 2/3 of the former group also fans of more than 10 brand pages. 3/4 are likely to share a good brand experience with Facebook friends and 2/3 a bad one.
Questions on Facebook brand pages increase by 30%
From Q4 2012 to Q1 2013, the number of questions asked on Facebook brand pages has increased by 30%, from 953,000 to 1.2 million. This is accompanied by a 49% increase in answers, from 499,000 to 744,000, suggesting that brands are catching up with the necessity of responding via social media. In fact, the percentage of queries that receive a response is up in every sector; Finance are leading the way with 80%, followed by airlines with just below 80%, whilst alcohol brands prop up the other end of the table with under 40%. Despite this, the time it takes for brands to respond has spiked in the last quarter, bucking a decreasing trend. Down from 20.9 hours in Q2 2012 to 19.5 in Q3 and 13.7 in Q4, the waiting time shot back up to 22.6 hours in Q1.
New Facebook app for iPhone and iPad
Facebook has launched a new Facebook app for iPhone and iPad. Major new features include stickers, chat heads, an updated news feed and some changes to photos. Stickers are basically large emoticons; these may present a revenue stream in future with an announced ‘sticker store’, but are currently free. Chat heads, previously announced in ‘Facebook Home’ for Android, will allow users to keep on top of chats wherever they are in the app. The updated News Feed and filters, allowing users to organise what they see depending on whether it was posted by certain friends or people they follow, have been integrated, whilst a couple of photo filters have been added, along with a ‘shared photos’ album containing any images you have sent to particular friends.
Facebook’s Ads API allows cost-per-action pricing
Facebook has announced a new method of pricing available through its Ads API, which allows advertisers to choose their favoured action and set a maximum price per action of that type. This means that, rather than limiting budget to ‘price per click’ or similar, brands can choose the action that they value the most and allot spending accordingly. The system is currently available for page likes, link clicks and offer claims, but is likely to expand further in future.
Facebook set to price video ads at $1 million
Despite being yet to finalise the format for its upcoming video ads, Facebook are reportedly asking for $1 million per day from advertisers to use the system. The adverts, set to be introduced in June or July, will play automatically within the desktop version of Facebook. Four broad demographics have been identified: under-30s and over-30s, divided in turn by gender, with each of these intended to see no more than 3 adverts per day. If Facebook can achieve their asking price, this could serve to be lucrative business for them; however, it’s far from a forgone conclusion that they will succeed in doing so.
Facebook experimenting with ‘Tap to Call’ functionality?
Facebook has reportedly been in talks with ‘tap to call’ vendors RingRevenue, Freespree and Synclio, with a view to integrating the functionality to ‘Home’ and its mobile app. ‘Tap to Call’ functionality would allow a button within adverts that users could click to instantly call the brand advertised. If done right, this could see a world of advertising opportunities on Facebook, with the idea already working wonders for Google. However, there are a couple of counterpoints; critics have wondered about how the service may be impacted by the fact that Facebook ads are currently targeted by interests, rather than intent, and how cautious the network is likely to be with the service, potentially more useful for interacting with friends than advertising.
Facebook’s TV ad for ‘Home’
Hot on the heels of their first TV advert, Facebook have produced another, this time starring Mark Zuckerberg himself. The video, below, shows Facebook’s CEO giving a speech to the engineers who built ‘Home’, until one of them drifts off into the imaginary world of the service itself.
Positive tweets directly linked to sales
A study presented by Deloitte at last week’s Twitter4Brands event in London found that not only does Twitter produce valuable word of mouth advertising, but that positive tweets directly drive sales. One case study was particularly illuminating: that of EA Games and their world-famous title ‘FIFA 13′, which concluded that a 30% increase in positive tweets was more effective in driving sales than a 30% increase in above-the-line advertising. By tweeting about major events they were able to get people talking about the game at the same time as football in general. For example, they launched a giveaway under #86messi when the Argentinian star’s 86th goal broke the record for most times scored in a year, and saw the hashtag mentioned over 50,000 times.
Twitter launch #Music app
Last week, Twitter launched their new #Music app, a platform for fans to locate new music through the social network. Available in the US, Canada, the UK, Ireland, Australia and New Zealand, it is divided into four sections: ‘suggested’, ‘popular’, ‘now playing’ and ‘emerging’. The first three are fairly self explanatory: ‘suggested’ and ‘popular’ suggest artists and tracks based in turn on what you follow and what’s trending, whilst ‘now playing’ allows your friends to see what you’re listening to. ‘Emerging’ is particularly interesting, allowing users to find new music through an algorithm that locates music that might not be too well known. Currently, the system seems designed at increasing conversation around music, but there may be opportunity for advertising from record labels and sponsorship.
Twitter introduce keyword targeting to Ads API
Twitter has bulked up its Ads API with the introduction of ‘keyword targeting’, allowing advertisers to target users based on specific words in their Tweets. The key benefit is that this will allow the targeting of intent; Twitter themselves have given an example based on a touring band, whereby the band’s management can target tweets at those who have mentioned them, letting them know that the band are playing in their area. This is a signifcant contribution to Twitter’s increasingly profitable advertising base: eMarketer have predicted that they will make $582.8 million in 2013 and nearly $1 billion in 2014, on the back of $288.3 million in 2012.
Twitter partner with BBC America for branded video
Twitter has launched a partnership with BBC America, looking to expand its branded video output. Video clips will appear in-stream when users click on a Tweet. Having already done so with sports for NCAA’s ‘March Madness’ basketball event (shown below), this represents the first time that such a link has existed for entertainment television.
— NCAA March Madness (@marchmadness) March 29, 2013
WhatsApp is bigger than Twitter
According to WhatsApp CEO Jan Koum, the service now has more than 200-million users, making it a larger overall network than Twitter. Moreover, it is being employed heavily by those users, with 8 billion inbound and 12 billion outbound messages every day and no reported drop off since its decision to charge $0.99 a year. With competition growing from Chinese rival WeChat and its 300 million users, of whom 40 million live outside of China, it will be interesting to see how WhatsApp’s growth continues going forward.
New LinkedIn app for iPhone and Android
LinkedIn has majorly updated its iPhone and Android apps for the first time in nearly two years, with a vast overhaul of the activity stream and navigation systems, as well as the introduction of ads. The personalised activity stream is now sleeker, with more visual content, much like the updates that have been made to recent Facebook mobile apps. From here, users can simply swipe the left side of the screen to navigate around the app, creating a more well-rounded overall experience. Adverts will see the network attempt to monetise its success on mobile, in the form of sponsored content within the stream. More detail on the app can be found in the below video:
Google+ comments now visible on Blogger
Those using ‘Blogger’ to update their blog can now integrate Google+ Comments with other responses to their posts. Google have cited the benefits to this, including more straightforward comment management, as well as the ability for readers to filter blog comments, leading to more meaningful engagement and potentially higher traffic as a result. Bloggers can turn on the system, shown below, by selecting ‘Use Google+ Comments’ in the Google+ tab of the Blogger dashboard.
Twitter donates trending spot to #OneBoston
In the wake of the terrorist attacks at the Boston Marathon, Twitter donated the top promoted spot, free of charge, to the hashtag #OneBoston. As people used the hashtag to send messages of respect and condolence, or even in some cases to encourage charitable donations, the social network released the below tweet:
We’ve provided the City of Boston the Promoted Trend today free of charge through Twitter Ads for Good. Learn more: bit.ly/171q0O9
— Twitter Good (@TwitterGood) April 16, 2013
We Are Social win The Outnet account for social media
The Outnet, discount fashion website owned by Net-A-Porter, has appointed We Are Social as its worldwide social media agency. The company, which previously managed its social media in-house, has 411,000 likes on Facebook and 103,000 followers on Twitter, communities which will be key to We Are Social’s initial focus on “social listening and reporting”, followed by strategic recommendations, content production, audience engagement and creative campaigns. We Are Social US’s managing director Leila Thabet said:
The Outnet is well placed to innovate in social media due to its unique position in the discount luxury market. We’ll leverage our fashion experience to develop a social strategy together, and constantly look to The Outnet fans and shoppers to shape how we create content, position the brand and devise campaigns.
Samsung end Anonymous reviews under Taiwan Fair Trade investigation
Samsung has brought an end to its anonymous online reviews due to an investigation by Taiwan’s Fair Trade Commission into whether it was paying for fake positive reviews of its own devices and negative of its competitors. The charges, if found to be in breach of fair trade regulations, could see penalties of up to $837,000 per incident. If found to be guilty of criminal charges of defamation, each charge could lead to a 2 year jail sentence. Samsung has stated its commitment to transparent and honest communication, stating that the situation “occurred due to insufficient understanding of these fundamental principles”.
Epicurious posts insensitive Boston tweets
As many took to Twitter to discuss the tragic events at the Boston Marathon, Epicurious posted tweets suggesting whole-grain cranberry scones “in honor” of the city. The two tweets shown below received a huge backlash from offended Twitter users, eventually prompting the following apology: “Our food tweets this morning were, frankly, insensitive. Our deepest, sincere apologies.” Epicurious is another in a line of brands coming across as “insensitive” at the very least when posting about tragedies. This should act a lesson for brands about keeping your mouth shut when you have no right to enter a conversation.
VNG launches microblogging platform in Vietnam
The creators of Vietnamese chat app, Zalo, have recently launched microblogging platform Zing.vn. This news comes shortly after the company announced reaching 1 million users on their chat app last month. VNG also created the local social network Zing Me, which is reported to have about 12 million users. Zing.vn puts a heavy emphasis on hashtags, mirroring the traits of other well-known microblogging platforms such as Twitter and Sina Weibo. With a chat app, a social network and the launch of Zing.vn, VNG seems to complete a social trifecta of sorts in the Vietnamese market.
Finland-based chat app Jongla expands in Asia
Asian chat apps have continued to dominate in mobile apps this year, particularly in the APAC region. Foreign chat apps have also come into the chat app scene in Asia, and are seeing significant levels of success in the local markets. TechInAsia reports that Finland-based chat app, Jongla, has recently moved into Asian markets with an eye to increase their reach across the region. Although Jongla’s users are marginal compared to reigning giants such as WeChat, it is noted that they have seen increasing user bases in countries such as Thailand, Singapore, Malaysia, the Philippines and Australia.
China’s QQ launches as a Facebook app
QQ messenger is the top social network in China. With almost 800 million users, it seems likely to reach a billion-user milestone–an achievement that Facebook reached only late last year. TechInAsia reports that, to this end, QQ has launched as a Facebook app with an eye to increase their user base further across the globe.
Smartphone users check Facebook 14 times a day
Are you a Facebook addict? Unless you check it more than 14 times a day on your smartphone, you actually fall below the daily average – no wonder Facebook is the third most popular app on smartphones! Channels of communication are now a constant in our lives which explains the fact that 79 per cent of smartphone users check their devices within 15 minutes of waking up – 62 per cent don’t even wait 15 minutes in the morning, and grab their phones immediately. The world’s addiction to Facebook is growing with almost half of Facebook users checking on updates while out and about – we’re even checking in at the gym, whilst cooking and at the cinema…
Facebook is still the dominant social media network in the UK
The latest Ipsos Mori quarterly tech tracker report showed that “50% of British adults access social networks”, with over half of them using smartphones to do so. Nearly 50% have used Facebook in the last three months, compared to 16% using Twitter, and perhaps surprisingly, 17% using Google+.
Online video accounts for 5% of all UK Internet usage
The UK population “made over a billion visits to video sites last month”, accounting for 5% of the UK’s internet usage. In February 2013 the UK spent 323 million hours watching online video content, that’s 100 million more hours than in February 2012. This makes it one of the few sectors that people are increasingly spending time on per visit. The average visit time online has decreased by 20% year-on-year, yet online video average visit time has increased by just over 3 minutes.
Hashtags have changed the way people communicate
“Hashtags have become one of the most ubiquitous symbols used in social sharing” by brands and consumers. Research conducted by RadiumOne into mobile hashtag usage revealed a large number of consumers now utilise hashtags via mobile devices. In fact “58% of respondents from the survey utilize hashtags on a regular basis, and 71 percent of regular hashtag users do so from their mobile devices.”
Twitter’s ad revenue to near $1 billion in 2014
It has been forecast by eMarketer that Twitter will earn $582.8 million in global ad revenue in 2013, with roughly 53% of that projected to come from mobile advertising. Over the next 24 months Twitter should expect to see advertising on mobile devices grow a great deal more, increasing Twitter’s ad revenue to $1 billion in 2014. This “comes as advertisers have shown more interest in spending money on mobile advertisements on Twitter.”
Details about Facebook Home for Android leaked
Facebook are due to make announcements this Thursday about their new offering for Android, however aspects of this have been leaked ahead of time. It is believed that Facebook will release a modified version of the Android operating system, a new product called ‘Facebook Home’, “software that any Android device can run to give users a more socially integrated homescreen experience.” The updated version is thought to include features from News Feed and Messenger and will be running on “a new device by Taiwanese smartphone manufacturer HTC”.
Advertisers can now create ‘unpublished posts’ on Facebook
Facebook has now given advertisers the option to create unpublished posts which can then be supported with specifically targeted ads and will not appear in fans News Feeds organically. Due to the nature of the News Feed this has not been possible until now as previously a page was required to create posts that would be visible to fans. “Unpublished posts that run as page post ads in News Feed will now enable advertisers to show users more relevant content[...] taking a message that matters to the people it’s relevant to in the most engaging place on Facebook.” In tests, AdParlor found that unpublished post ads had initial success, with 0.87% clickthrough rate compared to “organic post ads with a CTR of 0.30 percent.”
Facebook Exchange ads in desktop News Feed
Facebook have made changes to the way their Facebook Exchange partners can advertise on the site, “by letting advertisers serve ads directly in users’ main News Feed.” The ads will look like normal sponsored newsfeed stories rather than display ads, allowing “users to Like, Share or Comment on an ad, whereas previously users could only click on the ad and be taken to a third-party site.” The placement of Facebook Exchange ads in the News Feed will allow advertisers to behaviourally target huge numbers of users using a ‘native’ format.
Embed your Vine posts on the web
It is now possible to embed Vine posts on the web through a post’s page on vine.co, or using the mobile app. You’ll not only be able to share your own posts but others as well, as long as its already been shared outside of Vine.co.
Tumblr hits the 100 million blogs mark
Tumblr, last week crossed over the 100 million blogs threshold, with 44.6 billion individual posts! The online platform has grown significantly in the last year, with roughly 50 million blogs being created since last April, and 6 million of those being created in the last month.
LinkedIn search is getting smarter
Gone are the days of searching for people, groups, companies and jobs separately, now “all you need to do is type what you’re looking for into the search box and you’ll see a comprehensive page of results that pulls content from all across LinkedIn.” All searches will be customised to your personal profile, so no two searches will produce the same results. The smarter search will be available to members today and to global members in the coming weeks.
Google+ gets a refresh for Android and iPhone
Google+ functionalities that have been available on desktop have now been rolled out for mobile. The Google+ app has been updated to include basic image editing tools using Snapseed’s technology, e.g. crop, rotate, change contrast, saturation, brightness and filters. The view of posts has been updated to include more text as well as single tap links to photos and videos, enabling users to read more content in a shorted period of time. A really nice addition is the ability to swipe through an entire photo album inline, without having to head over to a separate album page. Additionally, the +1, share and comment buttons are more prominent.
Amazon has acquired Goodreads in a bid to further socialise itself
Between the two platforms, Amazon and Goodreads have changed the way authors reach their audiences and readers choose books. It is thought that through last week’s acquisition of Goodreads, the world’s largest community for book recommendations, Amazon will develop its ability” to share users lists, e.g. “want to read”, improving book recommendation sharing and other such areas.
AT&T owned March Madness Twitter activity
It could be said that AT&T are this year owning March Madness, the US college basketball frenzy, as part of a sponsorship deal with the NCAA and Turner Broadcasting. AT&T have “continuously bought ads for tweets going out from @MarchMadness, NCAA’s handle.” The social media team worked towards providing “behind-the-scenes content so people from their living rooms on their couches can be a part of the on-site game experience.” A Twitter based programme was implemented incorporating key moment tweets from the @MarchMadness handle which were then pushed out at Promoted Tweets by AT&T and AT&T’s Promoted Trend ads which linked to television viewing. The Promoted Trend rather than just Promoted Tweets really helped AT&T rise above the other noise.
Buick uses Pinterest to design its 2013 Encore luxury car
Buick have designed its 2013 Encore luxury car based on a Pinterest board chosen from its ‘Pinterest to Dashboard’ campaign entries. The winner, Michael Wurm Jr., was picked as the inspiration for new color palates, textures and design features for the car. Using the boards, three designers “pulled key elements from his boards that they thought were interesting[...] and came up with their own interpretations of the boards, and expanded on it based on mood, a theme and an environment. Buick wanted to “connect with a younger audience and show a different, more playful side of the brand.”
We Are Social launches adidas: Join Team Messi
The We Are Social London office worked alongside adidas and Media Monks to launch a new personalised social experience, Join Team Messi last week, giving Messi fans the chance to join his team.
The online experience use Facebook data to place fans in a personalised short film alongside the Argentine icon, with the user controlling how play evolves, and at the end are given a trailer of their experience, personalised to the user to share with friends.
BrewDog to launch its first Twitter beer
In a bid to slake the thirst of tweeters, BrewDog will be designing the ‘first democratically designed beer‘ and all major decisions will be handed over to social media users. Votes determining all elements of #Mashtag brew will be cast via Twitter, Facebook and the BrewDog blog, with BrewDog “giving up the important brewing decisions to fans, customers and any who wants to learn more about the craft beer process.”
Red Bull Editions launched by We Are Social
Last week We Are Social launched a campaign around Red Bull’s three new flavours, creating a collaborative art project to bring to life the colours of the three Editions through the lens of Instagram. Red Bull fans are encouraged to share photos on Instagram with the hashtags #rededitionplease, #silvereditionplease and #blueeditionplease, and include @redbulluk to enter. If the users Instagram makes it into the Red Bull gallery they could, qualify for a can of Red Bull Editions, or even have their Instagram showcased in cities across the UK. The campaign is going swimmingly so far, but don’t miss out on the chance to be part of it.
Doritos use Vine to get creative
Doritos used vine to share clips of the Mariachi band from their current campaign asking their community to guess the name of the song to win Easter prizes. It was a really innovative way of using the platform. Bravo Doritos!
— Doritos (@doritosuk) March 26, 2013
The first film to be previewed on Vine
Six days before the official trailer was released, a ‘tweaser’ of the new Wolverine movie was shared on Vine by the film’s director, James Mangold. This is a huge win for the app in terms of placing itself as a player in the social media ring.
The tweaser. vine.co/v/bDExaiMjJ1F
— James Mangold (@mang0ld) March 25, 2013
WhatsApp’s rumoured to launch a games platform
The sleeping giant stirs, if the buzz is anything to go by. Rumour has it that WhatsApp, one of the most popular chat apps worldwide, is in talks with WeMade, a US/Korean games maker for a possible tie-up. If this move materializes, WhatsApp would have effectively diversified its monetization approach while reaping increased revenues and possibly strengthen its dominance in the messaging market. Rival apps such as Japan’s Line and Korea’s KakaoTalk have been very successful with their gaming ventures, clocking in impressive download numbers and revenue. Line reported that its game platform has seen more than 100 million cumulative app downloads within 7 months, a significant number considering that there are 120 million registered users. Line Pop, one of the most popular games out of the 17 titles, had 1 million downloads on the first day and amassed US$1 million (about S$1.25 million) in revenue within the first 12 days of its launch. KakaoTalk’s less forthcoming with figures but data from the 3-month testing period showed that there were 82 million downloads from 23 million unique users out of its 80 million userbase. WhatsApp’s tie-up with WeMade will be a good arrangement as the games maker is strong in both western and Asian markets. In addition, this would give the company another source of revenue. Incidentally, WhatsApp has declared its disdain for advertising and felt that content was the most logical basis for a new revenue stream.
Fuubo, a new Android Sina Weibo app, is a breath of fresh air
Sina Weibo users on Android have had to contend with clunky apps but that might be changing with a new app in town, Fuubo. Fuubo offers users an aesthetically pleasing interface and intuitive features such as slide panels as well as commenting, reposting and notifications functions. The app’s drawback at the current moment is the lack of direct messaging features and an English interface. Perhaps these will be rolled out in the coming months.
Touchtalent offers creative people an interest-based social network
What ignites your passion? If you’re an artist, then check out Touchtalent, a social network for the creative community. The brainchild of Ankit Prasad, a student at IIT Delhi, the platform has been online since July 2012 and houses works from artists living in 152 countries. Segregating works into 19 categories that cover calligraphy, sculpting, comics, music and literature in addition to other art genres, the site is integrated with Facebook and has registered more than 8.6 million users. In addition to showcasing works from artists, the site incorporates features that allow artists to sell their work and/or get hired for creative projects. The site also invites users to express their opinion via emoticons and share their work on various social media networks.
IdBlogNetwork, a new social media advertising platform in Indonesia
New Indonesian blog advertising service, IdBlogNetwork, seeks to give Google Adsense a run for its money. They’ve joined forces with The Affiliate Gateway (TAG) Asia to offer Indonesian bloggers a wider range of affiliate marketing alternatives. The company also plans to launch a social media advertising platform named IdBuzzNetwork in April this year. The results aren’t great at the moment as affiliate marketing programs are still in its infancy in Indonesia. However this is expected to improve, as internet penetration and online shopping become more widely accepted within the country coupled with positive word of mouth by bloggers.
Singapore Telco tests real-time social media marketing
In a refreshing departure from its usual stoic image, Singapore Telecom (SingTel) handed the keys to its Twitter account for a day to local comedian, Hossan Leong.
Known for his flamboyance and witty sense of humour, followers were asked to tweet situations in which they would need fast 4G internet speeds with the campaign hashtag, #Need4GSpeed. Hossan would then provide sidesplitting responses in the form of tweet replies, pictures and short YouTube videos such as the one below.
Facebook ads on par with TV for FMCG
According to those FMCG brands using Facebook, advertising on the network is as effective as its TV equivalent and offers a better return on investment. Nestle and General Mills both claimed they could trace a high percentage of sales to Facebook advertising after recent cross-platform campaigns; the former attributed 11% of Kit Kat sales to the platform, the latter 27% of Old El Paso.
Gartner’s Digital Marketing Survey
Gartner has published its 2013 Digital Marketing Survey, showing that the top two digital marketing investments for the coming year will be in e-commerce and social media. Indeed, over 40% of the 200 US marketers surveyed stated that social networking, in combination with their corporate website and digital advertising, is key to marketing success.
Twitter’s popularity across EMEA areas
Twitter’s popularity varies across EMEA areas, according to a survey by GlobalWebIndex of over 152,000 internet users in 31 markets. It found that 51% of Saudi Arabian internet users are active Twitter users, where ‘active’ is defined as those who have used the service in the past month, followed by 39% in Turkey and 34% in the UAE. Meanwhile, the same study found that the number of global Twitter users has grown from 206 million in Q3 2012 to 288 million in Q4, an increase of 39.8%.
How people use Twitter
A report by Brandwatch has produced some interesting findings into how people are currently using Twitter. After compiling data from over 10,000 random tweets, they noted that 62% of these were engagement of some sort, compared to 38% broadcast, while brands were highly prevalent in discussions. 3.6% of all tweets mention brands, amounting to 12,600 tweets per minute. In terms of gender analysis, men were more likely to discuss sport, games and news or politics, while women on average spend more time discussing music, work and education. Women were also more likely to tweet about personal matters, or enter online competitions.
Twitter users forming ‘tribes’
Analysis of millions of tweets has concluded that Twitter users are forming ‘tribes’ online, each with their own unique vocabulary. The theory contradicts the idea that networks like Twitter facilitate global sharing, with the most insular groups sending up to 90% of tweets internally.
Social media subject to the same disclosure regulations as traditional media
The Federal Trade Commission has decided that adverts on social platforms must follow the same rules of disclosure as their offline counterparts. This means that, even in a 140-character tweet, space must be devoted to either “promoted” or “ad”. In an update to their 13-year-old “Dot Com Disclosures”, the FTC has argued that consumer protection laws should apply equally regardless of the medium and, as such, the format does not exempt marketers from providing clear and effective disclosure. Also provided is information on how to make effective disclosure, which involves the avoidance of hyperlinks for disclosure about cost and certain health & safety issues, plus the clear and accurate labelling of hyperlinks and consideration of how these will be affected on various platforms and devices. The full guidance can be found here – subtitled “How to Make Effective Disclosures in Digital Advertising”.
Over 400 billion actions have been shared on Open Graph
Open Graph activity covers a lot of what we do on Facebook: following, liking, listening to music and so on. Ahead of last week’s SXSW, Facebook revealed that such actions have been shared over 400 billion times. Certain actions have seen a lot of activity: 110 million songs, albums and radio stations have been played 40 billion times and 1.47 million books have been shared.
Facebook updates Timeline
Hot on the heels of the previous week’s News feed changes, Facebook has announced a set of updates to Timeline. There is now a separate space for “things you care about”, which ranges from movies or books to apps like Instagram, depending on the user. The “movies” section, for example, looks like this:
Moreover, the profile is now more strictly delineated into two columns; applications like the above will appear on the left, whilst the right is occupied by a user’s posts. This leads to what Facebook hopes will be a clearer layout, as follows:
Simultaneous with these changes, the social network has written a blog post detailing the development of the updated News feed, in which a user experience researcher discusses the development from receiving complaints about “clutter” to identifying what was meant by the term and instigating change intended to combat the issue.
More ways to feature apps in new Facebook Timeline
One key difference in Facebook’s updated Timeline is the increased ability to feature apps. As users can now choose which apps to feature on their profiles, developers are able to create “collections” that showcase how their apps are being used. Foursquare, for example, can display the numerous places people have checked in.
Facebook to incorporate hashtags?
Long since a mainstay of communication via Twitter, now Facebook are looking into incorporating the hashtag. Whilst it is unclear how far along development is, rumour has it that the feature would be used to group conversations on the network. #intriguing.
More prompts from Facebook to ‘like’ pages, fewer to ‘unlike’
In a move seemingly aimed at encouraging users to interact further with brands, Facebook have introduced a couple of changes to the visibility of ‘like’ and ‘unlike’ options. The first of these two comes as a twofold alteration to ‘liking’ a page. Now, when users like one page via mobile, they will be confronted with the option of liking other, ‘similar’ pages. Moreover, when content from a news website is shared, a button appears below it, offering the option to ‘like’ the page for related stories. In terms of ‘unlikes’, the updated News feed has been designed for lower visbility. When previously choosing to hide a story from the News feed, users were given two options: hide all stories from the page, or unlike it. Now, the latter has been removed, leaving only the option to hide all stories from the same source.
Sir Martin Sorrell’s views on Twitter
Head of WPP Sir Martin Sorrell has claimed that Twitter is more of a PR medium than an advertising one. Considering as an example the London Olympics, he discussed how it acted as a hugely effective word of mouth platform, more so than the likes of Facebook. However, a number of industry professionals have come out to disagree with Sorrell, including We Are Social’s own media director, David Gilbert:
Advertising success on Twitter can be achieved with a carefully thought-out strategy and tight targeting. As marketers, it is our responsibility to adapt our strategies according to the platforms and technologies available.
Twitter to launch iOS music app
Twitter are poised to launch a music app before the end of the month, according to CNET. The app will make music suggestions based on both what you are currently listening to and the music accounts you follow on Twitter.
Twitter for Windows 8
Twitter have launched an app for Windows 8, including unique features intended at optimising the experience for specific devices. These include ‘Snap View’, which allows Twitter to be moved to one side of the screen and viewed simultaneously with other apps, as well as ‘search’ and ‘share’ charms to allow ease of access to the platform at any time. The launch video below provides further detail.
Twitter improves Analytics
Twitter stepped up their Analytics last week. On Wednesday, Twitter announced an improved ad insights platform, which will allow marketers to further track the effect of promoted tweets beyond their initial audience, allowing a fuller picture of how campaigns extend across the network.
Early stats on Vine usage
Early statistics on use of Twitter’s ‘Vine’ app have shown that it has gained traction already. By the end of February, it was used by 2.66% of all iOS devices, up 50% month-by-month. Notably, the figures for similar apps, including Cinemagram, Viddy and Socialcam all show decline over the same period.
Pinterest’s Web Analytics
Pinterest has gone in a similar direction to Twitter in terms of analytics, launching ‘Pinterest Web Analytics’, which will allow brands to discover information such as how many repins their content received, as well as who saw it as a result. This is now available for free to those with a verified website and will look as follows:
Pinterest have themselves released some information about what’s available and how to gain access.
New Pinterest layout
As well as its Analytics tool, Pinterest used last week to launch a redesign of its network. The ‘repin’ button has been replaced by a large, red ‘Pin it’ equivalent, price now comes as a bubble in the top right corner of a pin and there is an enhanced view surrounding each pin, allowing you to more easily view other pins from the same board & site. Finally, there is a new ‘people who pinned this also pinned’ feature. All in all, shown below. All in all, the changes seem set to make the network even more visually immersive.
LinkedIn to purchase Newsreader app Pulse
LinkedIn are in talks to purchase Alphonso Labs, makers of Newsreader app Pulse for a deal said to be worth between $50 million and $100 million. The app currently has around 20 million users, reading about 10 million stories per day.
LinkedIn produce B2B advertising banner
LinkedIn have announced SlideShare Content Ads, display units that will appear across the platform, designed at business-to-business advertising. Once a user scrolls over one of these, they will be faced with a presentation that they can scroll through either without leaving the page or in full-screen mode.
Foursquare in new round of funding
Foursquare is rumoured to be in the process of securing a new round of funding, amidst talk that the platform is running out of money. It is as of yet unclear how the network will fare, especially in comparison to the $600 million pre-money valuation received when they raised $50 million in June 2011. As other networks, including Facebook, have looked to eat into the locations market, Foursquare are seeking to fight their corner, with partnerships including e-commerce with Mastercard & Visa and a deal to come pre-installed on the Blackberry 10 device.
Netflix getting social
In what seems like a story that should have come about long ago, Netflix are finally launching social options for US users. Their previous Facebook offering in Canada, Latin America and the UK, which did not allow users to choose what they shared, has been replaced by a system whereby users who opt in will have rows added to their Netflix home page, detailing both “Friends’ Favorites” and “Watched by Your Friends”. Inside Facebook has highlighted this as an important move in Facebook’s growing video strategy, which includes increased integration on the new Timeline and structured status updates that include verbs like “watching”. The features are discussed in the below video.
Doritos’ SXSW vending machine stage powered by tweets
Yes, that reads ‘Doritos’ SXSW vending machine stage’. The snack brand hosted aninteractive concert at SXSW, in which tweets from the audience would affect in concert events from lighting and cues to the encore song. For more information, I’ll leave you in the very capable hands of rapper LL Cool J.
Meet WolfDog, Old Spice’s ‘Executive Director of Marketing’
In a development of their wildly successful brand TOV, Old Spice have introduced a new ‘Executive Director of Marketing’ across a number of social channels, including YouTube, Facebook, Tumblr and Google+. General public, meet WolfDog.
Ford reach out to automotive bloggers
To market the new 2013 Ford Fusion, the car giant behind the vehicle has reached out to bloggers discussing it on Jalopnik. Flying them to Los Angeles under the pretence of answering market research questions for Jalopnik, they put the influencers in the car alongside professional racer Tanner Foust and created four pieces of video content, the first of which is shown here:
Jaguar promote F-type launch with Facebook competition
We Are Social have produced a Facebook competition to celebrate the UK launch of the new Jaguar F-type. Incentivised by prizes chosen by Jaguar’s communities and a selection of bloggers, fans must post an update relevant to the prize, alongside a link to the ‘Desire’ app. The campaign, which runs across Facebook, Twitter and Instagram, forms part of an overall ‘Desire’ campaign that also includes a branded film, featuring Homeland star Damian Lewis.
French Connection sourcing user-generated films
Fashion brand French connection is encouraging its consumers to create their own video content from a selection of clips on the company’s website. Starting with video snippets that depict models wearing French Connection clothing, users are asked to ‘make a scene’ by cutting them together and adding a soundtrack and special effects. There are prizes available for the most-shared videos.
Ted Baker’s social finishing school
Ted Baker is promoting its new Spring Summer collection with an online ‘finishing school’, asking users to ‘write lines’, in a tongue-in-cheek throwback to the schoolday punishment. Each day, users are shown a ‘line’; the first 500 to ‘write’ it via Twitter, Instagram or the Facebook app will receive a limited-edition tote bag featuring their quotation. The most creative students will be rewarded with exclusive Ted Baker leather satchels, too: sure to make even the biggest kid into the talk of the playground.
Nike celebrates 1 million Instagram followers
Nike have reached 1 million Instagram followers and amassed 6 million photos tagged #Nike. To celebrate, the sportswear brand hosted a 24-hour celebration of their followers, championing user-generated content and accompanying each update with an inspirational quotation.
Puma promote individuality with ‘Worn My Way’ campaign
Puma has produced a lifestyle campaign with the tagline ‘Worn My Way’, aimed at celebrating individuality. Using a new microsite as well as the hashtag #WornMyWay, consumers will be encouraged to answer the question ‘What does it mean to be yourself?’ The best answers will win prizes including limited edition Puma t-shirts. The campaign, which boasts involvement from musicians such as Professor Green and Mischa B, will also include experiential marketing throughout its course.
Sky Sports offers F1 tickets in Twitter quiz
In line with their Formula One coverage, Sky Sports have produced a competition to win tickets to next year’s Australian Grand Prix. In order to win the ‘virtual grand prix’, contestants must post a tweet containing a campaign hashtag, then answer a set of questions in a limited time.
Sharp’s real time marketing
Sharp has managed to pull off a real-time marketing stunt, poking its way successfully into a conversation between Kanye West and MTV host Sway. When the former reminded the latter of a small, remote-less Sharp TV he had purchased as a gift many years ago, the electronics brand decided to intervene, sending over their latest widescreen model, complete with remote control. Sway, who has almost 300,000 followers, then sent out the below tweet, easily repaying the investment made by Sharp.
— Sway Calloway (@RealSway) March 14, 2013
The Papal succession and social
With thousands waiting outside the Vatican, white smoke eventually signalled the announcement of a new Pope. While scenes like this are to be expected with any such event, the Twitter storm that accompanied was undoubtedly a new twist. Once the @Pontifex account announced: “HABEMUS PAPEM FRANCISCUM”, 7 million other tweets followed. The tweet has now been deleted, giving Francis I the chance to blaze his own social media trail. In fact, the Papal succession highlighted a great deal about the changing nature of human communications as parallels were drawn between 2013 and 2005, shown perhaps most aptly in this Instagram post by NBC news.
The event also showed the power of Twitter to amuse and confuse. As his succession became clear, a Spanish Twitter account was discovered, claiming to represent Jorge Bergoglio, aka the new Pope Francis I. However, a bit of research (or access to a Spanish dictionary) might have made it clear that this wasn’t the case, with tweets including: “If I’m the new pope, children will love me more than the Santa Claus”. Even after it’s doubtful origin was revealed, the account’s popularity continued to grow and extended from 3,000 to 150,000 followers within the hour, likely due to a combination of the naive and the amused.
420 million Chinese netizens access web via mobile phone
The number of internet users in China has soared in the past year. As Resonance China reports, the number of netizens reached 564 million in 2012, and promises to hit the 600 million mark soon. What’s particularly striking, though, is the fact that many of these internet users are using their mobile phones to go online. The number of people using mobile web hit 420 million in 2012, up by 64.4 million from 355.6 million users in 2011. This also means that almost 3 out of 4 netizens, or 74.5% are mobile web users in China. On the other hand, internet access via PC stands at 70.6% of netizens. Resonance China reports that this is the first time that mobile internet access has exceeded the number of people going online through PCs.
100 million monthly active users on Instagram
TechCrunch reports that popular photo-sharing app Instagram has reached 100 million monthly active users worldwide. This significant milestone came soon after the platform had announced 90 million MAU just last month. These numbers may seem small in comparison to the 1 billion users on Facebook, the social giant that acquired Instagram for 1 billion US dollars (S$1.24 billion) during 2012. Even Instagram’s competitor Twitter announced twice that number in users, reaching its 200 million milestone in December last year. What’s impressive about Instagram’s 100 million though, is the fact that it’s just over 2 years old. Ever since its launch in October 2010, Instagram users have posted a total of 4 billion photos; currently, it sees 40 million photos posted to Instagram each day. It seems like brands are jumping on the bandwagon, as many global companies are starting to adopt the platform, increasing their existing social media presence on Instagram as well.
In South Korea, smartphone penetration at 78.5%, up from 38% in 2011
A recent report by eMarketer indicates that the number of smartphone and tablet users soared in South Korea during 2012. Based on a survey by the Korea Internet & Security Agency (KISA), the findings suggest that the penetration rate for smartphones in particular skyrocketed from 38% in 2011 to 78.5% by December 2012. The highest percentage of users with 97.4% penetration are in the 20-29 age bracket.
eMarketer notes that the survey did exclude individuals who were over 60 years old, the least likely demographic to adopt smart devices. Given the aging population of Korea, this exclusion seemingly skews the numbers toward the perception of a higher adoption rate. Nonetheless, the huge jump amongst all of those surveyed still exceeds an average increase of 40% from 2011, proving to be a real eye-opener on its own. The penetration rate of tablets also indicated a considerable jump from 3.1% in 2011 to 7.5%, with the highest increase amongst 20-29 year olds (from 5.8% in 2011 to 13.5% in 2012).
Line hits 1 million user mark in Vietnam
According to a recent report by TechinAsia, popular chat app Line has passed 1 million users in Vietnam. The Japanese mobile messaging service had only recently surpassed 100 million users worldwide, with over half of the user base located in Japan. The chat app has weathered significant competition lately, from regional and global competitors such as Whatsapp, Tencent’s WeChat (called Weixin in China), and KakaoTalk out of Korea. While Line’s global user base is impressive in its own right, it faces tough competition from WeChat’s 300 million users, and KakaoTalk with over 70 million users worldwide. What makes Line’s milestone in Vietnam particularly impressive, then, is the fact that it is far exceeding the performance of these global competitors in this market. Granted, WeChat was reported to have a rough road ahead in the Vietnamese market, given the existing political tensions between China and Vietnam. KakaoTalk’s reach into Vietnam has also shown relatively slow growth, with reports of roughly 150,000 users on the Korean chat app (UPDATE: TechInAsia reports that KakaoTalk has just reached 1 million users in Vietnam as well). In Vietnam, the main global competitors for Line are Viber and Whatsapp. The Vietnamese messaging service Zalo also stands as a competitor, with over 700,000 users and predictions that it will hit 1 million users within a month.
98% of recruiters use social media to find talent in US, Canada
eMarketer reports that an increasing number of recruiters are using social media to find talent. In a recent survey of recruiters and executives conducted by recruitment software company Bullhorn, a whopping 98% of participants responded that they had used social media to find talent last year. As eMarketer notes, this is a slight but significant increase from the 94% reported in 2011. Most of the increase stems from LinkedIn, as 97.3% of recruiters reported using the professional networking platform in 2012.
The use of social media for recruitment is far from a fad, however, as many of the respondents predicted that social would become even more integrated with their jobs in 2013. While 82.6% of the participants indicated plans to increase LinkedIn usage, other platforms were also on the docket of social recruiting: 38.3% plan to increase their focus on Twitter while 37.4% intend to increase the time spent on Facebook in 2013.
The most effective platform was reported to be LinkedIn, as 93% of the respondents indicated that they had used LinkedIn to successfully place a candidate during 2012. While Facebook and Twitter came in second and third respectively, Facebook’s 17% candidate placement is a slight decrease from the 19% reported in 2011. Meanwhile, Twitter’s 13% in 2012 is a slight increase from the 11% recorded in the previous year.