Here are all of the posts tagged ‘LinkedIn’.

We Are Social Asia Tuesday TuneUp #121

by Jolene Siow in News

CABCY video gets shorter as it’s shared
Singapore’s ‘Coalition Against Bullying for Children and Youth’ has created a social video with a real sharing incentive. The video, originally 100 seconds long, shows a child in distress. It gets shorter and shorter each time it is shared on Facebook, and is accompanied by the tagline ‘Share it to End it’.

Facebook passes 100m users in India
India is now Facebook’s second largest national market (after the US), as the network passed 100 million users there. It expects further rapid growth as it increases its mobile focus in a country where eight in 10 users are mobile.

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Yelp launches in Japan, its second market in Asia
Community-sourced restaurant review site Yelp has formally launched in Japan. This is its second entry into Asia, after Singapore in 2012, and the 26th country to receive Yelp. Opening in Japan comes with its own unique set of hurdles, such as the handling of the character set, as well as competing against popular review site Tabelog.

Yelp JapanJust 5% of users contribute to 90% of all Weibo posts
According to a study, Chinese microblogging platform Weibo was found to have a sizeable content gap between its users. Only 10 million users post original content, while the other two hundred million other users are made up of spam or empty accounts, or users who just repost others’ content. Reasons for the small percentage could be due to the large amount of spam accounts, or competitors such as WeChat  gaining popularity in China.

Xiaomi’s social media strategy drives fan loyalty
Chinese smartphone maker Xiaomi has a fiercely loyal fanbase, and a lot of this lies in the way it engages its fans and customers with social media. Xiaomi uses social media in several ways – to drum up excitement about its flash sales, as well as engaging fans and customers in an informal and playful manner, much like how friends speak to each other. Its recent Mi Fan Festival saw 1.3 million handsets sold across China, Hong Kong, Taiwan and Singapore, raking in CNY1.5 billion (SGD302 million).

Xiaomi Fans

Facebook and YouTube launch unique add-ons for India Elections 2014
For the 16th Lok Sabha Elections, Facebook has launched a ‘I’m a Voter’ button for its users in India, which allows users to post their voting stories on their timeline, sharing with friends that they are voting in this election. YouTube has also launched a India Elections 2014 page, which has garnered over a thousand subscribers. The page features a curated list of videos, aimed at providing a one-stop source of news on the elections.

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Most social networks are predominantly mobile
The 2014 US Digital Future in Focus Report has been released, with interesting figures about the growth of mobile and social. Of major social networks, only two (Tumblr and LinkedIn) are predominantly desktop (among US users aged 18 and up).

Snapchat, Vine and Instagram are, as expected, the most ‘mobile-first’ social networks, each seeing almost all of their traffic from non-desktop devices. The three sites have grown their unique visitors figures significantly between February and December 2013 – Instagram by 43%, Vine by 515% and Snapchat by 234%.

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Most social content is shared from mobile
It’s not just user growth where mobile is steaming ahead, but also the volume of shared content. Of everything shared to social networks in Q1 2014, 52% came from a mobile device, compared with 48% from desktop. This resulted from much stronger volume growth on mobile: 28% against desktop’s 11%.

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Photos are most popular Facebook content for brands
Despite Facebook pushing brands to use links, it’s clear that photo posts remain the most popular content type for brands on the network. Analysis of over 30,000 brand posts found that 75% were photo posts, followed by just 10% including a link.

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This is perhaps no wonder, when we look at the most engaging content types: photo posts make up 87% of the top 10% of branded content.

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Facebook to remove messenger from mobile app
In an attempt to keep up with standalone messaging apps, Facebook is planning toremove the ‘Messenger’ function in its main mobile app, forcing users to either download the standalone app or lose the service entirely.

Facebook launches new ads as prices increase
As brand pages’ organic reach has dropped throughout Q1, Facebook ad prices have increased by 10%. This news comes as Facebook has announced a new format for ads in the right hand bar; the network has claimed that these will increase engagement and allow brands to use the same image for News Feed and right-hand bar ads.

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Facebook looks to reduce News Feed spam
Facebook is making some changes to its News Feed algorithm that will decrease the reach of certain types of content, each of which is considered ‘spammy’. The initial targets of these changes are:

1. Pages that repeatedly post images asking for likes, comments and shares
2. Frequently-circulated content that users have already seen
3. Spammy links that bring users to pages full of ads

Facebook has looked to reassure pages that this is unlikely to negatively affect their reach; it states that most publishers are not posting ‘spam’ and should instead expect to see their reach increase slightly.

Facebook is updating privacy settings
Facebook is attempting to make its privacy options clearer to users with a series of tests. As can be seen below, the iOS app will include details of who can see any post above the publishing box (left), while desktop users will notice a change to the drop down menu (right).

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There will also be pop-up messages for users who haven’t updated their preferences in a while, straight from the mouth of the privacy dinosaur.

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Twitter renovates profiles
It’s all change in the world of Twitter this week, as the platform announced a complete overhaul of users’ profiles on desktop. Changes include a larger profile picture, customisable header, and the ability to pin a particular tweet to the top of your profile (though it’s worth noting that this will only be available for free to certain high-profile users or paying accounts). A user’s more engaging tweets will now appear larger on their profile, too. The new style, which is in the process of being rolled out, can be seen here:

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Some brands have already begun using the new design. The below, for example, displays Skype’s videos – users can now filter tweets to see just photos or videos.

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The move is being seen as part of a larger attempt to make the network more accessible for the less tech-savvy among us; technical ‘jargon’ like RT and @replies may be at threat, while the network looks to concentrate more on video/images and add emoji functionality. Users are beginning to get notifications on Twitter.com, too, which are fully customisable; anyone can choose what actions they get notified about. All of this, along with the design of the above profiles, has led to a number of comparisons with Facebook and rumours of a ‘land grab’. Watch this space.

Twitter adds 15 new ad types
Twitter will also be ramping up their ad offering, with news that they’re planning 15 new types of ad, such an ‘app-install unit’. This news comes at a similar time to figures that suggest Twitter’s ads receive a higher click-through rate than Facebook’s. Advertisers still spend a lot more on Facebook advertising, as we can see here:

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Moreover, Facebook ads reach much further than their Twitter equivalents. Twitter may get higher click-through rates, but Facebook still earns a much higher volume of clicks and impressions.

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LinkedIn removes ‘Products & Services’ tab
LinkedIn has today removed the ‘Products & Services’ tab from company pages. The network has proposed two different ways around this for brands: they can discuss their offerings in either company updates or the ‘showcase’ pages that LinkedIn has designed for this purpose.

Disqus introduces ‘Sponsored Comments’
Disqus, the commenting platform used by many popular blogs (including this one), has this week launched a native ad product, known as ‘Sponsored Comments’. It launched the new unit in a blog post, in which it looked to reassure users that it would maintain the quality of their experience. The adverts will appear as follows:

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Unilever’s multi-brand YouTube channel
Unilever is launching a multi-brand YouTube channel, named ‘All Things Hair’. Brands including Toni & Guy, Dove and VO5 will all host content on the channel, which is taking much of its content from famous video bloggers.

Oreo brings Snack Hacks to online video
Oreo has launched a series of web videos dubbed ‘Snack Hacks’, which showcase unusual ways of eating the snack. After asking Twitter followers to discuss their favourite #OreoSnackHacks, the brand has since taken the campaign to the next level and produced content of its own. One example, featuring celebrity chef Roy Choi, is presented in this video.

Peter Griffin is now on Instagram
American cartoon, ‘Family Guy’, has created an Instagram account for its protagonist, Peter Griffin, to drive downloads of a new mobile game based on the series.

WWF creates Snapchat campaign
The World Wildlife Fund is using a Snapchat campaign to raise awareness about endangered species. Dubbed #LastSelfie, the campaign plays on the trend for a constant stream of self-taken photographs on the platform.

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We Are Social Asia Tuesday TuneUp #114

by Suhaina Adam in News

Sina Weibo now has another 2.5 million daily active users
Last quarter was a successful one for Sina, with an additional 2.5 million daily active users. The number of users increased by 4.2% from 58.9 million in September to 61.4 million in December.

WeChat launches Mac app
A web version of WeChat is already available for users to chat on their PCs but there will now be a desktop Mac client – in both English and Chinese.  Users need to have Mac OS X 10.7 (Lion) and above to install the client, and scan a QR code to sync their mobile version to the browser.

Chinese Vine-like app Weishi gaining popularity in China
Tencent’s new app Weishi may just be on its way to success just like its predecessor, the hugely popular WeChat. On Valentine’s Day, it received 160 million video views on a single day, with “millions” more outside the app itself. It is no surprise that the app is in the top three most downloaded social networking apps in Apple’s App Store in China from end December to February 25, 2014.

Line opens sticker marketplace to all, introduces voice calling
Japanese-based messenger app, Line, is opening its sticker marketplace to all designers and companies from April. This could be a significant move, as stickers currently account for 20% of Line’s revenue, despite being available to partners only. Like WhatsApp, Line is also launching a voice-calling service, which will be released first in the US, Japan, Mexico, Spain, Thailand and the Phillipines.

Twitter continues to grow in the US
Twitter’s user base in the US is growing and, as of 2013, accounts for 17.6% of US internet users, expected to rise to 19.2% in 2014. Growth is slowing, however, with 2014′s expected user increase just 11.6% compared to 2013′s 19.4%. Users are maturing, too; a higher percentage of 25-34 year olds than teenage internet users are on Twitter; by 2018, 35-44 year olds will also outnumber teenagers.

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Facebook decreases reach for status updates
Edgerank Checker has analysed the reach of Facebook plain-text status updates, concluding that there has been an average 40% decrease between 7th January and 4th February this year, from 18% to 11%. Video posts now have the biggest reach, followed by status updates, while users engage most with photos.

Tagging other Facebook pages can increase reach
It’s not all bad news for Facebook reach, though. Now, when one page tags another in a post, that update may appear in the newsfeeds of those who already ‘like’ its subject. See the post below, in which a Facebook user who ‘likes’ NBA star Dwight Howard is exposed to content from Bleacher Report, in which Howard is tagged.

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Facebook pages can edit past updates
Facebook has made it possible for more pages to edit their updates, with the feature now available to all verified pages, as well as some others. There is as yet no known date for a universal rollout.

Facebook puts an end to email
Facebook has put an end to its email offering, officially disbanding the service after acquiring WhatsApp. The feature, introduced in 2010, provided users with an @facebook account, but it proved unpopular. For those who weren’t aware of the feature… well, precisely.

Promoted accounts to appear in Twitter search
Twitter is featuring promoted accounts in search, alongside recommendations of who to follow when users enter certain terms. The network will automatically decide which queries are appropriate, based on advertisers’ targeting decisions.

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LinkedIn updates ‘Who’s viewed your profile’
LinkedIn has significantly updated its ‘Who’s viewed your profile’ section. Where users previously saw just names, they will now be treated to analytics, including industry and job title, as well as tips on how to increase the number of views your profile receives.

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WhatsApp to introduce voice calls
WhatsApp, Facebook’s recently acquired messenger service, is set to launch voice calling on iPhone and Android by Q2 this year. The feature will eventually expand to other devices, and will reportedly be free for at least a limited time.

Updates to Google+ for iPhone and Android
Google+ has completely revamped Hangouts for iPhone and iPad, such that the feature now resembles mainstream messaging apps like WhatsApp. Changes include reorganised tabs (Hangouts, Favourites and Contacts), as well as the ability to send videos, stickers and locations.

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It’s not just iOS that received updates, though; photo-editing for Android has changed, too. Along with new filters and creative tools, there is increased ‘cloud’ integration, so users can access and edit all their photos from any device.

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Snapchat could look to college students
College students could be the key to Snapchat’s success, with 77% of the demographic using the app at least once per day. Of those, 45% said that they would open a snap from a brand they’d never heard of, the number rising to 73% for already-known brands.

McDonald’s joins Snapchat
Talking of brands on Snapchat, a particularly large one has just got involved: McDonald’s. The fast food chain told its Twitter followers about its Snapchat plans, and has since shared several snaps, some including brand spokesperson and basketball star, LeBron James.

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Apple begins to embrace social
Apple has launched a Tumblr to promote its iPhone 5C, complete with four different 15-second videos. The move comes as something of a surprise, considering Apple’s historical reluctance to engage in social media.

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American Idol announces partnerships with Facebook and Google
Reality TV programme American Idol announced partnerships with Facebook and Google last week. The former is set to host ‘live visualisations’, which will “bring a new dimension to the viewing experience and enhances the connection fans have with the show”. Fans will also be able to vote directly via google.com.

Manchester United and Google’s ‘Front Row’
English Premier League club Manchester United has partnered with Google to create ‘Front Row’. By using Google+ Hangouts, the club will be able to show the faces of participating fans on pitchside ad hoardings during the 16th March derby game against rivals Liverpool.

The Oscars and social media
Last night’s Oscars, like any big award shows, generated a lot of Twitter chat, with over 7 million mentions of the hashtags #oscars and #oscars2014 on the platform. A few moments proved particularly popular on social, including a photobomb by Benedict Cumberbatch and Leonardo DiCaprio missing out on an award. However, the clear winner was a star-studded selfie by host Ellen DeGeneres.

The post took just 40 minutes to become the most retweeted of all time, outdoing Obama’s ‘four more years’ from 2012. It turned out to be a well thought-out piece of product placement from Samsung, whose Note 3 was used to take the image, on a night when several brands were looking to get in on the act. Arby’s purchased Pharrell’s famous hat for charity, NASA used mentions of Gravity to display their own images and pizza chain Big Mama’s & Papa’s were delighted when DeGeneres put in an order from the ceremony.

 

 

Al Jazeera asks social network users to help #FreeAJStaff
News network Al Jazeera is calling for action to promote awareness about journalists detained in Egypt. Supporters are encouraged to share pictures and messages on Twitter and Instagram using the hashtag #FreeAJStaff, which will be amplified using Thunderclap. Images will be curated on a Tumblr dedicated to the hashtag.

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We Are Social Asia Tuesday TuneUp #113

by Melissa Law in News

LinkedIn launches Chinese-language site
LinkedIn pursues Chinese users more aggressively through a localised version of its site and a joint venture with Sequoia China and CBC Capital. The Chinese version of the professional networking site, branded “领英”, also includes integration with popular local social networking sites, Sina Weibo and Tencent WeChat.

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Indonesian Idol rakes in money through Twitter votes
Indonesian Idol, the Indonesian version of popular singing talent show American Idol, has implemented a voting system called Twitter Vote which charges users money for each vote they cast. Fans are charged IDR 2,000 (S$0.22) for every vote cast through the hashtag #Vote(idolname) while mentioning @IndonesianIdol. Fans can also use #Supervote(idolname) to give 20 votes to their favourite idol in a single tweet and can pay using credit card, bank transfer, Doku Wallet or from convenience store chain Alfamart.

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Sina Weibo reportedly planning an IPO
According to a report by the Financial Times, Chinese microblogging platform, Sina Weibo, is looking to raise approximately $500 million through a public listing on the New York Stock Exchange. The company has also reportedly hired Credit Suisse and Goldman Sachs for the IPO, which is expected to complete in the second quarter of the year. The site may be valued up to $7-$8 billion and is set to be one of the biggest deals from China this year.

KakaoTalk to launch cash gifting feature
Sirgoo Lee, the co-CEO of KakaoTalk announced at the Mobile World Congress in Barcelona that his company is working on allowing “modest amounts” of money to be sent through its messaging service, although it is unclear if this feature will be available outside of South Korea. Japan’s Line and China’s WeChat have recently integrated similar financial services into their messaging apps, with five million users participating in WeChat’s Chinese New Year money gifting scheme.

Facebook’s ROI has been underestimated
A study by seven large packaged-goods companies, in partnership with Facebook, Google and Nielsen, has found that marketing-mix models tend to underestimate Facebook ads’ return on investment by up to 48%. By measuring impressions instead of clicks, the ROI of Facebook ads increased by up to 75%.

Facebook buys WhatsApp
Facebook last week announced its acquisition of messenger service WhatsApp for $16bn, or $36 per monthly active user. The Guardian produced a profile of the deal, including the history of WhatsApp, which examines the pros and cons for Facebook. Benefits include the potential for reaching younger users and those in emerging markets. The move comes after rapid growth on WhatsApp; here’s how its user base compares with other big names within the same time period:

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Buzzfeed shares on WhatsApp
Last week, Quartz reported that Buzzfeed articles were being shared more frequently on WhatsApp than on Twitter by iOS users, leading to the consideration that publishers may need a WhatsApp strategy. A riposte by Nieman Journalism Lab claimed the figures were skewed; they showed the number of times a user clicked on the ‘share’ button for each platform at the bottom of a Buzzfeed article, not the actual number of impressions. Digiday discussed whether or not publishers should devise a WhatsApp strategy; the piece argues that, while the platform is undoubtedly huge in terms of its user base, it may be a while until it is considered a place to share news.

Changes to Facebook ad targeting
Facebook has updated the way in which advertisers can target different audiences on the platform. First of all, it’s good news for business-to-business marketers (but bad for LinkedIn) as users can now be targeted based on job title. That isn’t all, though; other options include location, demographic, interest and offsite behaviour.

Facebook ad spend focussed on Europe and North America
Facebook’s ad spend is primarily concentrated in North America and Western Europe, despite huge user bases across the world. North America accounts for 52% of global ad spend for just 15% of users, while Western Europe gets 35% for a 14% share of users. The map below shows the potential for growth in other markets, though it’s worth remembering that the average value of each consumer will vary by region.

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Twitter’s Marketing Platform Program
Twitter has expanded its Ads API and is now calling it the Marketing Platform Program. The set of partners is intended to increase ROI on Twitter ads and, according to the network, includes all “Ads API partners as well as those in measurement and targeting”.

LinkedIn publishing platform for all
LinkedIn has for some time allowed a network of certain ‘influencers’ to post long-form blogs on the site. It is now opening the publishing platform to all users in a staged move over the next couple of months.

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Tide’s Winter Olympic Vines
After the success of using Vine in a Halloween campaign last year, Tide has produced ten more Vine videos around the Winter Olympics. Two examples, with different levels of success, can be seen below.

Coke’s World Cup Moments of Happiness
Coca-Cola has launched a ‘Moments of Happiness’ campaign for the upcoming World Cup, in which it asks filmmakers to submit video clips around happiness, for the chance to appear in the video for their World Cup ‘anthem’, entitled ‘The World is Ours’. At least 20 winners will appear in the video, while three will be selected to receive $1,000 each.

The Brit Awards and social media
Despite their lowest TV ratings for 15 years, the Brit Awards were a huge success on Twitter, with over 4.17 million tweets. Roughly 2 million of these were votes for the ‘best video’ award, won (shock horror!) by One Direction and their Twitter army. Naturally, brands wanted to get a slice of the action, and it was the first time that British brands made use of Twitter’s Amplify platform.

Twitter users could get exclusive video content through Amplify, with pre-roll ads for Brits sponsor, the haircare brand, VO5. Another sponsor of the event, Mastercard, was not so successful in its social media offering, when news that it had requested specific tweets from journalists in exchange for accreditation went viral. Bookmakers Paddy Power were quick to react on Twitter.

Pepsi Max using Vines for billboard ads
Pepsi Max is putting Vines on UK billboards, under the hasthtag #LiveForNow. The billboards, which have already been taken over, currently ask people to submit their ‘unbelievable Vines’, which will then be filtered and shown on screen.

KLM partners with Facebook and Twitter for social commerce
The Dutch airline, KLM, announced a partnership with Facebook and Twitter that will allow customers to purchase tickets through the networks. As well as the obvious ease for consumers, this blog post highlights the principal benefits for the brand.

Burberry partners with WeChat
Burberry is looking to grow its Chinese consumer base by partnering with Chinese messenger app, WeChat. Burberry followers will be able to view the brand’s Fashion Week AW14 Womenswear show and personalise digital versions of the collection, in order to unlock exclusive audio content from a senior member of the Burberry design team.

Create your own Instagram adventure
Macmillan Publishers is using Instagram to promote a new book for teenagers. Making use of the ‘tagging’ feature, users can follow a ‘Create Your Own’ adventure, with each click directing the participant to a different account to continue the story. An example is seen below – do you fight back or keep still?

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Creme Egg’s Google+ bake off
Cadbury’s Creme Egg is using Google+ to discover new recipes. Hosted by Eric Lanlard, the mastermind behind Creme Egg brownies, the #CremeEggBake asks users to submit their own crazy ideas, with Lanlard set to bake his favourites in a live hangout on the network.

Google and Saatchi Gallery’s Motion Photography Prize
Google+ has partnered with the Saatchi Gallery to produce a gif-making competition, dubbed the ‘Motion Photography Prize’. Users can submit their creations to a panel including director Baz Luhrmann and artist Tracey Emin, with the winner’s work set to appear in the gallery.

#UseMeLeaveMe at SXSW
Those attending this year’s SXSW in Texas may be able to make use of free transport and accomodation. Adobe’s #UseMeLeaveMe campaign includes a free biking programme, in which the vehicles have their own personalities and are capable of posting to Twitter while you use them. There is also a ‘Buds for Beds’ competition, which encourages attendees to explain why they are the ‘deservingest of the deserving’ (sic), for the chance of winning free accomodation at the event.

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We Are Social Asia Tuesday TuneUp #112

by Haiyi Tang in News

Mobile commerce as the future growth for Line
Line generated over $330 million revenue last year alone, it shows the strong capability of chat app in terms of its return on investment.  According to the COO from Tokyo office, Idezawa Takeshi, revealed that 60 percent of its revenue mainly came from games, while the rest of them were equally split between stickers and business services like official accounts and branded stickers on Line. Since chat apps have been developed, Line has successfully maintained its engagement level with users as well as increased its revenues. When cosmetic brand Maybelline launched a flash sale on Line in Thailand, it sold 500 lipsticks in five minutes, reflecting that Line not only helped the brand to amplify the impact of the campaign in Thailand, but also boosted sales in an effective way. Line intend to move towards mobile commerce and eventually launch Line Mall by March or April, as a B2C and C2C e-commerce marketplace.

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WeChat received 21 million taxi rides booking in the past month 
Leading chat app in China, WeChat also intends to expand its business to the e-commerce field in order to combat with Alibaba. Recently, WeChat added the function to pay for taxis in the app. According to Didi Dache, the taxi – finder app that WeChat collaborated with, the data revealed that the app has already generated 40 million registered users with WeChat’s support. There are a total of 21 million Taxi rides so far that have been booked on the WeChat app. Here are some interesting stats from 36Kr:

  • Didi Dache gets an average of 700,000 bookings per day via WeChat.
  • Didi Dache and WeChat’s maker, Tencent (HKG:0700), jointly dished out RMB 400 million (US$65.6 million) in ‘bonuses’ to both cabbies and riders who paid for the fare via WeChat Payments.
  •  February 7, a day when many people were returning home after trips to see relatives for Chinese New Year, saw a daily peak of 2.62 million taxi rides via WeChat, of which about two million were paid for via mobile on WeChat Payments.
  •  100,000 taxi rides were taken via WeChat in the first nine days

We are observing this trend with chat apps opting to go for mobile commerce. Apart from that, new WeChat services (shown below) are aiming to partner with businesses and financial institutions,  as part of a long-term strategic game-plan for Tencent. WeChat’s expansion into mobile e-commerce definitely reflects the stronger ambitions of the company to become a social empire in China.

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LinkedIn passes 50 million users in Asia 
LinkedIn has reached 50 million users in Asia Pacific. The company has been growing rapidly in recent years, according to The Next Web, there were nine countries in Asia-Pacific have more than a million LinkedIn members each. India has 24 million users, Australia has five million, China has about four million, Indonesia and the Philippines have over two million each, while Japan, Singapore, Malaysia and New Zealand each have over a million users. Probably due to Asia Pacific’s large mobile penetration in the world, LinkedIn has reached 1.6 billion unique subscribers from mobile, according to the GSM association report 2013. It is revealed that LinkedIn intends to focus on mobile and has also been appealing to young professionals who contribute to a significant bulk of the workforce in Asia. LinkedIn has also made a big move in China, according to a recent WeChat update that it has integrated profiles from the network.

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The importance of mobile to Twitter
The importance of mobile in social is well documented; however, it seems that it is even more integral to Twitter than Facebook. Facebook sees a higher average time spent per user per month than Twitter on both desktop (6 minutes 24 seconds) and mobile (7:43), though the difference between the two formats is far more marked on Twitter. The average user spends 3 minutes 7 seconds per month on Twitter through mobile, but only 36 seconds on a computer. FacebookTwitterDesktopMobile
Brands are increasingly responding via Twitter
The percentage of UK digital retailers that respond to questions via Twitter is on the up. The figure leapt from 12.3% in 2011 to 47.0% in 2012, and rose again to 50.2% in 2013.
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How TV is discussed on Facebook
study into TV discussion on Facebook has produced some interesting results. According to SecondSync, 60% of TV-related Facebook interactions happen in real time, while the show is airing, while 80% come from mobile devices. There are also consistent patterns of engagement depending on genre, displayed below:
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Facebook ads perform well for reach
The 2013 Year in Review Global Media Intelligence Report has examined the reach achieved by a number of different media, measuring them on a ‘normalized scale’. According to this, Facebook ads are far better than other online media at reaching users, and consistently improved their performance from Q2 2013 onwards. Screen Shot 2014-02-17 at 11.16.11
Facebook’s trending stories
Facebook has extended the prominence of its ‘trending’ stories, featuring examples in the newsfeeds of certain users. When somebody clicks on the ‘trending’ icon, displayed below, they will see further updates on the topic by friends, pages and public profiles. This could be really interesting, if they manage to successfully target stories based on what’s trending amongst your friends and using demographic and like data. Screen Shot 2014-02-17 at 11.20.43
Pages to watch in Facebook Insights
Facebook has added a ‘pages to watch’ section to its Insights tool, allowing page admins to examine the performance of similar pages. The feature looks to allow easier comparison between a brand and its competitors. Screen Shot 2014-02-17 at 11.27.44
Facebook to show admins responsible for posts and comments
From February 20th, Facebook page admins will be able to see which admin wrote an individual post or comment. The view will only be visible to other admins of the page in question and will not be installed retroactively (i.e. on posts from before February 20th).
Twitter experimenting with new profiles
Twitter is testing a fairly radical redesign of its user profiles, potentially moving away from the classic vertical stream. Some users reported that they had seen vast changes, as shown below, which then reverted to the more classic style, before changing back once more. What does the future hold for Twitter profiles?
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Twitter users more likely to buy new cars
As a result of its parternship with Datalogix, Twitter has released a new service that allows automotive brands to measure the impact of the network on their offline sales. Research supporting the launch of the service found that households with Twitter users were twice as likely as the average US home to purchase a new vehicle, while those who were exposed to promoted tweets were 32% more likely again to do so. Also, automotive brand followers were three times as likely to make a new vehicle purchase. Auto_Image_3
Twitter promoted Vine with growth ads
Twitter has been running ads on Flipboard, the social network aggregation tool. These push viewers to sign up for Vine, with Twitter looking to grow the user base of its video-sharing app.
New BBM features for iOS and Android
BlackBerry has updated its BBM offering for iPhone and Android with a wealth of new features. These include: voice calls, channels, dropbox and location sharing – all of which should help in the battle against various other messenger apps.
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Brands and the Winter Olympics
As a result of Russia’s controversial LGBT laws, Winter Olympic sponsors have seen afair amount of backlash on Twitter, with mocked up images depicting violence inflicted on victims juxtaposed with brand messaging.

Despite this controversy, a number of US sponsors have released campaigns around the event. BMW asked fans to tweet their support for the US Bobsled team that they sponsor, AT&T created an app for fans to develop a ‘USA’ chant and Visa have documented the whole thing using Vine and the hashtag #everywhere. According to We Are Social’s analysis, it is the latter who have dominated conversation around the event, with around 5,000 mentions; McDonald’s is in second place with roughly 3,700 and Coca Cola in third.

#LoveJu and the world’s first social choreography
We Are Social’s Milan office produced the world’s first ever social choreography for Italian football club, Juventus. A Facebook app dedicated to picking the winning #LoveJu design saw 3,122 entries, 4,500 registered users, 290,00 views and 18,118 votes. The winning entry is shown in the below video.

Heineken’s #DateInABox
Heineken tried to get men to show their romantic side for Valentine’s Day, using the incentive of a free sponsored date. Anyone could apply for a box to be sent to their boyfriend, containing details of the date, but in order to receive the code necessary to unlock it, he’d then have to share his mushiest feelings on Instagram. Romantic? Bribery? A bit of both?

Brand on brand on Valentine’s Day
It’s an ever growing trend – brands talking to each other on Twitter. Well, Valentine’s Day saw the perfect opportunity for some set-up brand on brand action, such as the below. You can click through to this article for more examples.

Pizza Hut on OKCupid
In good news for the incredibly lonely, Pizza Hut set up an OKCupid profile for Valentine’s Day, inspired by the marriage proposals they receive on Twitter. Using the hashtag #CommitToGreatness, they’re using the profile to ask fans to propose in more creative ways, with the winner receiving free pizza for life.

Kisses (and Twitter fails) begin with Kay
Kay Jewelers released a new advert, in which a woman is so interested in her phone that a male suitor has to text her in order to present her with a new necklace. They supported this on Twitter with the hashtag #ekbwk (Every kiss begins with Kay), which was met with a nice chunk of online negativity.

The Conservative Party’s ‘Lookback’ video
Everyone’s seen them: the Facebook ‘Lookback’ videos that detail your journey on the platform, from the embarrassing things you did years ago… to the embarrassing things you do now. The UK Labour Party has released a spoof video for their rivals the Conservative party, highlighting the various mistakes they’ve made while in power. It’s probably not as embarrassing as yours, though.

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We Are Social Asia Tuesday TuneUp #110

by Melissa Law in News

Twitter increases focus on Asia
In an effort to increase global engagement and revenues, the newly-listed social media company has gone on an aggressive hiring spree in Asia. The company has reportedly staffed five key marketing and communications positions in the last two months, and is said to be currently hiring for more than 20 positions in the region.

Possible LinkedIn integration on WeChat
The upcoming WeChat update could possibly come with LinkedIn integration and an Android makeover for the popular messaging and social media app. The following screenshots from a private beta version were released on Pingwest.

WeChat with LinkedIn

LinkedIn currently has more than four million registered users in China. Analysts predict that a Chinese-language version of the professional networking platform could be released soon. 

Reverse takeover lands mig33 on the ASX
The Singapore and Indonesia-based mobile social networking company, mig33, is now listed on the Australian Stock Exchange. Australia-listed mining exploration company, Latin Gold, acquired it in a reverse takeover, which allows mig33′s shareholders to become majority owners of the combined group. Latin Gold will also take on mig33′s company name.

Wongnai, Thailand’s Yelp, grows to 1 million users
Thai restaurant review site, Wongnai, revealed that it has reached its goal of 1 million registered users since its establishment in 2010. Available both as a website and mobile app, the review site currently sees approximately 220,000 active users per month. Despite its success thus far, Wongnai has not revealed any plans to expand its services beyond Thailand.

Wongnai

China’s Weibo users decline while WeChat rises
The future of China’s Weibo platforms does not look promising as they have lost 27.8 million users over the past year following the Chinese government’s latest internet crackdown campaign against online rumours. However, as China’s most popular social platforms experience this dramatic fall, the number of users on instant messaging apps such as WeChat has grown by 64.4 million users in 2013 while the total number of mobile Internet users reached 500 million.

WhatsApp users double in less than a year
Private messaging’s popularity does not cease as WhatsApp reports an increase of over 200 million users since April 2013, now standing at 430 million active users as of January 2014. A staggering 50 billion messages are sent and received on the app per day.

The ongoing saga of organic reach on Facebook
Facebook threw another curve-ball this week when it revealed its latest alterations to the newsfeed. They will now show fewer text status updates from Pages, as the latest testing has shown that people are more likely to post on Facebook when they are exposed to plain text status updates from their friends rather than Pages. Facebook have been vague about what brands should do as a result, but they have recommended that when posting links, brands should use ‘link-shares’, as in this example:

Facebook is testing a mobile ad network
Rather than being content to just display ads to it’s own users, Facebook is testing showing ads to users of third party apps. Unlike previous tests, Facebook is working directly with a limited number of advertisers on its own mobile ad network rather than outside ad-serving platforms to display “sponsored content outside of its own properties”.

Watch your b-to-b-back, LinkedIn
Facebook is making room for job and b-to-b marketing as it plans to allow advertisers to start targeting users based on their employment details this March. This is expected to appeal to recruiters, placing Facebook in direct competition with LinkedIn.

Twitter lends a hand to brands and publishers
Twitter has revealed a shiny new dashboard called analytics for Twitter Cards that will allow brands and publishers to monitor how media-filled tweets perform. This dashboard will then provide companies with personalised tips to help them make more strategic decisions. These new set of tools are already being used by the likes of BuzzFeed, NBC News and ESPN.

Pinterest experiments with GIFs
GIFs may no longer appear just as static images on Pinterest, who are experimenting with a new play button that features on the bottom left of embedded animated GIFs.

Ajax helps you wipe away annoying social trolls 
Scouring brand Ajax have develop a new social utility tool, ‘Social Wipes’, allowing you wipe your social slate clean. For Facebook, the tool allows you to unlike pages you’ve liked over the years. For Twitter, it scans all of your followers and people you follow for potential spam bots. Only a week old, Ajax has already helped clean up more than 200,000 page likes on Facebook and nearly 20,000 Twitter spam bots from social feeds. Oddly enough, the brand does not maintain a social presence on either social network.

JBL turns tour tweets into music
JBL has created a digital experience which transforms user tweets into a custom track generated by JBL’s Tweet Music algorithm, converting every letter, number and character into a loop of music. The popularity of the campaign is evident: in just one week of the promotion, JBL received 2,600 mentions using the @JBLaudio handle, compared to it’s typical average of 360. They have also accumulated 3,100 new followers with nearly 1,200 songs created so far. The opportunity to win an all-expenses-paid trip to the 2015 Grammy Awards is no doubt having a positive impact.

Thinking of buying a DLSR? Not after this campaign…
This week We Are Social launched the “why DSLR?” campaign for Panasonic, with a series of videos featuring a bodybuilder, an owl and a duel-style shoot-out between two cameras to promote its mirrorless Lumix cameras. We Are Social will also monitor social conversations surrounding DSLR cameras found on internet forums and across social platforms and will respond to questions about DSLRs and mirrorless cameras. Sarah Oliver, Account Director at We Are Social said:

Whichever stage of the purchase journey people are at – researching DSLRs on forums or searching to buy a DSLR on Google, this campaign will surface considerable and credible expert opinion with the power to change their decision.

OnePiece unveils #HackTheSale social campaign
The Norwegian clothing company OnePiece, is inviting customers to share its #HackTheSale campaign on Facebook and Twitter, to communally drive down the price of a onesie jumpsuit. Every time a customer uses the #HackTheSale app to share the campaign on either of the social networks, the price of a Lusekofte Onesie, which starts at £139, will go down.

OnePiece: launches #HackTheSale campaign

Microsoft faces a fumble with the FTC
Microsoft didn’t know what they were in for when they signed a content deal with YouTube network Machinima. Machinima recruited YouTube creators to make videos about the Xbox One, however these console enthusiasts didn’t disclose that they were paid to promote the product. As a result, Microsoft has unintentionally disobeyed the FTC’s endorsement disclosure guidelines, which may result in intervention.

Brands’ Grammy Tweet Attempts…
The awards season is truly upon us, beginning with a bang last night with the Grammys. And, of course, that can only mean one thing; social media triumphs and disasters. Antiperspirant brands a plenty tried desperately to jump onto the Grammy conversation, but armpit puns and poor jokes fell on deaf ears. Others, such as Pizza Hut and Fitbit, tried to brazenly join in the conversations, with various jokes, ‘tips’, but alas, failed to win the hearts – or the RT’s – of the Grammy viewers.

However, some brands were right on the money. Pharrell Williams was trending on Twitter that evening, due to his questionable headgear at the awards. Restaurant chain Arby’s, whose logo looks a bit like Pharrell’s hat, was quick off the bat to tweet him just that. The tweet received over 70,000 RT’s, demonstrating the power of social if your timing is right, coupled with a genius comment.

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