Here are all of the posts tagged ‘LinkedIn’.

We Are Social Asia Tuesday Tuneup #143

by Jolene Siow in News

Messaging app Line to launch a personal finance tracking service
Japanese messaging app, Line, is reportedly launching a new service that would help their users track their personal finances by spring 2015. Users will be able to add their bank’s official account to the friend list and verify a bank account. They will then receive notices from their bank when money is deposited or withdrawn. The service will only be available in Japan when it launches.

Daum and Kakao merge, putting them head-to-head with Naver-Line
Following an initial announcement back in May, two of Korean’s strongest players in the mobile space, Daum Communications and Kakao, have completed their merger. The new entity is valued at close to 10 trillion won (SGD 12 billion). The newly merged firm, called Daum Kakao, will work towards a vision where they “Connect Everything”.

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We Are Social Asia Tuesday Tuneup #140

by Jolene Siow in News

LinkedIn considers tweaking its censorship policy in China
When it expanded into China this year, LinkedIn adopted the country’s censorship rules. As a result, when a user in China shares a post that is deemed to be in conflict with these rules, the post is blocked not only in China but globally as well. LinkedIn is said to be reconsidering this, so that content that is censored in China can still be viewed by its users worldwide.

Chat App Kakao has launched a mobile payments system
Makers of Korea’s top chat app Kakao Talk  has launched Kakao Pay, a mobile payments solution that’s integrated with its chat app. Kakao Pay lets users virtually store up to 20 credit or debit cards. This service, currently available in Korea on Android phones, will be made available for iOS users in November this year. This could provide a glimpse into how Facebook’s speculated mobile payments service could work.

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We Are Social Asia Tuesday TuneUp #135

by Suhaina Adam in News

WeChat now has nearly 400m monthly active users
In a recent forum, WeChat announced its latest stats achieved at the end of July – 400 million monthly active users (MAUs) and a total of 5.8 million public accounts. More impressively, the brand grows by a daily average of 15 thousand accounts!

WeChat launches special Candy Crush edition
Over the past weekend, Tencent launched its first foreign-made game, a WeChat edition of the popular Candy Crush Saga on Android. This strategic move to rely less on just its in-house games is likely to propel WeChat to greater heights. In Q1 alone, the revenue of mobile games tied to WeChat or QQ amounted to RMB 1.8 billion (US$289 million) which was thrice the amount in end 2013.

Viber claims early lead in Myanmar
As the last large Asian economy to open up, Myanmar is one to watch. Viber announced that it now has 5 million registered users in the country, up from just 2 million users approximately six months ago. This is in line with a survey conducted in June that showed Viber to be the top messaging app in the country, ahead of Facebook Messenger, Skype and Whatsapp. Do you reckon Viber can hold on to their early advantage in this nation of 61 million people?

Instagram launches Bolt
Instagram has launched its second standalone app, Bolt, which it hopes will compete with Snapchat. The two share many similarities – you can send photo/video content with a single tap, annotate it with text and, of course, it disappears once it’s been viewed. However, Bolt is slightly different, as users are limited to a contact list of 20 close friends. It’s been launched in New Zealand, Singapore and South Africa first – expect a wider rollout pretty soon.

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We Are Social Asia Tuesday TuneUp #133

by Melissa Law in News

Alibaba launches new social network
China’s biggest e-commerce company, Alibaba, has launched an Instagram-type social network where users can tag brands that appear in photos. Users can also follow brands and friends, and share their photos on  other social networks like Sina Weibo. The social network, called Fun, is built into Alibaba’s Tmall shopping app and will be available in an update for iOS and Android devices.

Line launches shopping app in Thailand, confirms IPO application
Line seems to be moving away from being just a messaging app, with a new app called Line Shop appearing in Thailand. The standalone app offers a brand-to-consumer experience, connecting users to brick and mortar retailers as well as online retailers. Users can also follow brands and set up chat rooms and direct conversations using their Line accounts. The company has also confirmed that it has applied for IPO in Tokyo, which could value the company at $10 billion.

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Amazon expands Twitter shopping initiative to India
The #AmazonCart shopping initiative is now available in India. The initiative which allows users to order items via Twitter, requires users to connect their Twitter account and their Amazon account. They would then be able to add items to their Amazon cart by replying to any tweet with an Amazon product link using the hashtag #AmazonCart. Amazon previously launched this initiative in the UK and US in May.

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We Are Social Asia Tuesday TuneUp #131

by Haiyi Tang in News

WeChat launched its advertising platform for official accounts
According to QQ Tech, WeChat launched a 10-day closed beta test earlier this year, and now the company has decided to launch the open beta version of its advertising platform for official accounts. WeChat pointed out that advertisers now are able to target audiences by gender, age and region, which provides more accurate targeting services for advertisers to narrow down its relevant target audiences. Meanwhile, advertisers can also get feedback about exposure, click through rate, number of clicks and KPIs from WeChat. However, these ads will only show up if users choose to click through the messages to read full-page posts from the official account. Although the new ad platform is still in beta version, there are nearly 400 million monthly active users who follow these ’subscription’ and service accounts. As such, it will be interesting to see the outcome when the ad platform officially launches.
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Luxury travellers in Asia-Pacific seek, share info online 
In June 2014, ILTM Asia and Brand Karma published a report called “The Luxury Traveller & Social Media 2014: Asia”. This report indicated that Asia is the region where social media matters most to luxury travel brands. According to the research, it is noteworthy that the social media health of a luxury travel brands is strong, as demonstrated by the positivity and large share-of-voice, which it attracts from two major sources: online review sites like TripAdvisor, and social networking sites like Facebook. Interestingly, the research also shows that Asian travellers are enthusiastic about writing reviews for luxury hotel brands, hence brands should be aware of the importance of managing their presence on popular Asian review sites as well as their social media presence.

Here are some key take aways from the report:
- Mobile messaging apps could displace traditional social networks
- Asian luxury hotel brands lead the way in social commerce
- Social guest satisfaction increases
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Indian Prime Minister becomes Twitter’s third most followed world leader 
The use of social media becomes a popular trend for world leaders, since Barack Obama (43.9 million twitter followers) used social media to leverage his influence during the US elections in 2008. As reported previously, Indonesian President SB Yudhoyono was the third influential world leader on Twitter with 5.09 million followers. However, now with over 5.1 million Twitter followers, Indian Prime Minister Modi has surpassed the Twitter fan base of Indonesian President SB Yudhoyono to become the third most followed world leader. It is not surprising that Facebook has also hit a milestone in India with 100 millions active users.

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Advertisers will increase social ad budgets
Most advertisers are planning to increase their ad budgets for social media, according to an Ad Age survey of 1,682 agency executives. Of those asked, 53% will modestly increase their Twitter budget, compared to 48% for Facebook and 43% for YouTube. ‘Significant increases’ are expected by roughly 10% of respondents for all platforms, while hardly anyone plans to ‘significantly decrease’ budgets on any of the three networks.

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Facebook buys LiveRail
Facebook is to further increase its video ad business with the purchase of LiveRail, one of the biggest video ad sellers, which automates the sale of video adverts for the likes of MLB, ABC and DailyMotion. According to Ad Age, a Facebook spokesperson declined to comment on the price of the deal. Facebook will use LiveRail’s data when serving ads on its own network, and vice versa. This should help to amplify Facebook’s ‘Audience Network’, which allows advertisers to extend campaigns beyond the social network.

Facebook creates ‘missed call’ ad unit for India
Facebook has produced a new ad unit, the ‘missed call’, exclusively for India. In a blog post, Facebook explained how it will work:

When a person sees an ad on Facebook they can place a ‘missed call’ by clicking the ad from their mobile device. In the return call, the person receives valuable content, such as music, cricket scores or celebrity messages, alongside a brand message from the advertiser — all without using airtime or data.

India has a culture of pre-paid phone contracts, which often include high costs for data and text messages; as such, the missed call is a common workaround. Facebook is hoping to take advantage of this behaviour in the country, which has its second-highest global user base.

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Twitter ups mobile ad offering
Twitter has made two moves to improve its mobile ad offering in the last week. First of all, it is now offering mobile app installation ads, which it has been testing since earlier this year, to all advertisers. Secondly, it has purchased TapCommerce, which helps mobile businesses to retarget ads, for a reported $100m. The two moves display a clear intent by Twitter to focus on mobile advertising.

Tweets appear with ‘buy now’ button
‘buy now’ button appeared on several tweets last week, all linked to the @fancy account. The button was only visible on mobile and didn’t actually do anything when clicked, inciting speculation that it was either a test or an accident. However, it looks likely that shopping on Twitter will be here soon enough.

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Vine adds loop count
Vine has added a ‘loop count’, a metric that displays how many times a particular Vine has been repeated. The idea is that this will show which videos are best engaging their audience, which could be big news for brands. We Are Social’s Luke Carrell talked to AgencySpy about the move:

For many marketers, Vine continues to be a bit of an enigma, with its younger audience and tendency to reward quick, quirky humor that can be difficult to get exactly right. While many brands have embraced the platform as an outlet for one-off creative exercises, more robust metrics such as the introduction of content impressions (e.g. Loops) opens the door for gathering insights that can help build smarter content plays over the long term.

Google kills Orkut
Google is bringing an end to Orkut, its original social network, which remains popular in Brazil and India. It released a blog post, which stated that “YouTube, Blogger and Google+ [had] outpaced Orkut’s growth”. September 30th will be the network’s final day.

The World Cup breaks records in social
The World Cup has been one of the most talked-about events of all time online, and there is now more evidence to support that. The total number of Facebook posts, comments and likes relating to the World Cup has reached the 1bn mark, with 11 posts from footballers competing in the tournament each receiving more than 1m likes. Of these, seven came from Neymar, three from Messi and one from Ronaldo. Meanwhile, Brazil’s penalty shootout victory over Chile elicited 389,000 tweets in one minute, thehighest figure of all time. The previous record was held by February’s Superbowl, in which a single touchdown caused 382,000 tweets in a minute.

adidas and We Are Social produce real-time World Cup content
Ad Age recently spent the day at adidas’s real-time marketing hub at the World Cup in Rio, a 40-strong delegation that includes some of the We Are Social gang. Their article about the experience highlights adidas and We Are Social’s extensive pre-World Cup preparation, while also discussing the way in which the team deals with reactive content on the ground. So far, adidas is the most talked-about brand of the entire tournament.

 


We Are Social and adidas celebrate Djokovic’s Wimbledon win
In the immediate aftermath of Novak Djokovic’s thrilling fifth set win over Roger Federer at Wimbledon, We Are Social and adidas Tennis posted a congratulatory tweet and image to celebrate the moment. It was the culmination of two weeks of support for its players, all under the umbrella of #smashthesilence. The tweet itself has received over 1,250 retweets, the hashtag being mentioned 10,700 times throughout the tournament.

We Are Social and evian create #LetsPlay
We Are Social created a campaign for water brand, evian, which encouraged people to live young during Wimbledon. Fans simply had to tweet @evianwater with #LetsPlay. Lucky winners received a personalised Vine, sung by Vive Vocals.

Monster puts job ads in Twitter cards
Monster, the recruitment company, has released a new Twitter card, which displays a full job advert within a tweet. Here it is in all its glory:

 

Barbie joins LinkedIn
Looking for a career as a plastic toy? Better connect with Barbie – she’s just joined LinkedIn. The move is promoting the doll’s latest incarnation, ‘Entrepreneur Barbie’, whose profile includes details on her long and illustrious career, as well as an explanation of her latest venture, ‘Dream Incubator’.

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Ikea creates Instagram ‘website’
Ikea has created an Instagram page that functions like a website. By featuring products from its Ikea PS collection, alongside a product description, it takes advantage of the network’s layout, as explained in the video below.

Vodafone is curating a Twitter play
Vodafone is teaming up with Spanish actor, Raúl Arévalo, to curate a play from tweets. Twitter users will be encouraged to send in suggestions for lines/directions using the hashtag #firstteatrotuits (first theatre tweets), after which the play will be performed to a live audience in Madrid’s Capitol Theatre. The audience, too, will be encouraged to send in their own suggestions.

AutoTrader.com and Overly Attached Girlfriend
AutoTrader.com has enlisted the help of Laina Morris, better known as ‘Overly Attached Girlfriend’, in its latest online campaign. The online star is featured in a video, in which she uses the site’s various features to help keep her search hidden from her partner. After watching, viewers are encouraged to take part in a similar online treasure hunt.

Transamerica launches on Reddit
Transamerica has launched a presence on Reddit, through which it hopes to answer personal finance questions. Reddit can prove difficult for brands, but llan Gungormez, director of social media strategy at Transamerica, has made clear that the company will be trying not to push sales too much:

What we’re really trying to work on doing is kind of filling in all the gaps. And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the win, because financial literacy is so low across the board.

CALM launches the Twitter #Mandictionary
Male suicide charity, CALM, has created a Twitter campaign, which asks users to tweet their suggestions for vocabulary to express male emotion, using #Mandictionary. The charity hopes the campaign will help promote discussion of male mental health, and intends to use the submissions in future ads.

Twitter trolls Robin Thicke
Music channel VH1 encouraged Twitter users to tweet questions to Robin Thicke last week, using #AskThicke. Naturally, for such a controversial figure, some of the questions weren’t quite what Thicke might have hoped. Many tweets, such as the below, highlighted Thicke’s questionable history and accusations of misogyny.

 

 

Ukrainian club creates social media bar
The Boom Boom Room, a night club in Kiev, has a set menu of eleven drinks in its newly-launched “Check-in bar”, each of which can be purchased in exchange for a different social media activity. A hashtagged Instagram selfie is worth one shot, a photo with four tagged friends earns you a bottle of Prosecco and there’s a special drink for a mayor’s badge on Foursquare.

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