Here are all of the posts tagged ‘Olympics’.
Marketers yet to figure out Social ROI
According to Lighthouse Research’s latest marketing trends report, an overwhelming number of marketers in Singapore that currently utilise social media marketing do not have a system in place to measure social media marketing ROI. The survey reached out to 1,256 Singapore-based client side marketers, out of which 71% said they do not have a methodology in place to measure their social ROI. While there is an 8% increase in marketers using social media for their brands, more than half of them said they lack understanding of how to effectively measure the return. Moreover, 49% said they do not have the capacity to measure it. Given that brands are investing more in their social media activities, they should definitely be putting in more effort to set metrics in place to measure their social ROI, lest it proves unaccountable.
The social Olympics review: It’s a record breaker!
It was billed and prepped as the pinnacle of social media usage, and London 2012 certainly lived up to the expectation with more than 150 million tweets being posted within a span of 16 days. The height of activity came during the Closing Ceremony with the Spice Girls and Take That aiding more than 116,000 tweets per minute. With regards to sporting coverage, unsurprisingly, Usain Bolt’s electric 19.32-second 200m sparked 80,000 tweets per minute, which beat his 100m performance at 74,000 tweets per minute. Bolt was joined by Michael Phelps, Tom Daley and Andy Murray in a top 10 list of Olympians garnering more than 1 million tweets during the games:
- Usain Bolt (@UsainBolt)
- Michael Phelps (@MichaelPhelps)
- Tom Daley (@TomDaley1994)
- Ryan Lochte (@ryanlochte)
- Gabby Douglas (@gabrielledoug)
- Andy Murray (@andy_murray)
- Kobe Bryant (#GetKobeOnTwitter)
- Yohan Blake (@YohanBlake)
- Lee Chong Wei (@Lee_C_Wei)
- LeBron James (@KingJames)
As the host of the Games, Team GB had plenty to brag about as there were over 5.2 million mentions of the top 10 GB athletes during the Games, with the althletes also showing impressive follower growth. Leading the way was diver Tom Daley (@TomDaley1994) with 1.15 million followers, 800,000 of those were recruited during the Games. Swimmer Rebecca Adlington (@BeckAdlington) saw an astonishing 336% increase in her follower numbers, the most improved athlete in this category.
The Social Games has also been groundbreaking for the sharing of special Olympic moments, such as the Venezuelan gold medalist travelling home on the Tube. A number of people seem to have spotted him – this picture was tweeted by the comedian Omid Djalili, another by Chris Scanlan who said: “We had a fiesta in the carriage and had pictures taken with the gold medallist, it was an amazing atmosphere.”
Samuel L. Jackson almost stole the stage with his take on the events on London 2012.
With all this talk about Twitter and Facebook, China’s Sina Weibo dwarfed the scene in the West throughout the Olympics period with a significantly higher volume of online conversations. According to an infographic from Sina, Sina Weibo users sent a total of 393 million messages about the Olympics, recording twice as many Olympics-related messages during the games as Twitter did. While one explanation given for this higher activity is that comments on posts can be added into one’s Sina Weibo news stream, this is still a significantly huge number from China. Hitwise’s numbers show that Sina had the most visitors to its Weibo service over the 17 days of the Olympics with 310 million visits. Tencent came in a distant second with 200 million, followed by Sohu with 120 million and Netease with 40 million. Sina Weibo also saw 20 million posts in 5 minutes, after Chinese hurdler Liu Xiang took a tumble making him one of the most discussed athletes alongside swimmers Sun Yang and Ye Shiwen, and gymnast Feng Zhe.
Weibo Bridge for Weibo power users
Chinese startup Weibo Bridge is trying bridge the gap between advertisers and social media influencers. The service essentially matches advertisers with weibo power users – for both Sina Weibo and Tencent Weibo – who are willing to post ads for money. Any weibo user can sign up for Weibo Bridge, which will analyse the influence of the user, by certifying a minimum follower base of 2,000 active followers to ‘qualify’. Users are then recommended to advertisers based on the specific needs of the campaign. Despite its new arrival, the site claims to have more than 12,000 weibo accounts with more than 1.6 billion total followers (of course, some of these users have the same followers so they might have been counted multiple times) for marketers to tap on.
Japanese Twitter app Feel On craze
Feel On, the app that adds comic book craziness to tweets and Facebook updates with colourful animations, has now extended its presence to both iPhone and Android devices. The Tokyo-based developer has already seen 400,000 copies sold in Japan and it is now available across 139 different countries. Its attempt to create a visual novel is certainly commendable. If you are a fan of Asian animations and comics, this is for you to add variations to your tweets.
Facebook World Hack comes to Asia
Facebook is travelling to 10 cities all around the world for its World Hack end of this month. Three of the ten cities on the tour include Taipei, Jakarta and Bangalore. Each city-stop will be a day-long coding event where new social apps, APIs and mobile SDKs will be developed. It is after all the biggest social networking site and needless to say, winning apps will be greatly rewarded. Facebook is tapping onto such crowdsourced talent in its attempt for continuous improvement.
Pinterest continues to grow
According to Shareaholic, referrals from Pinterest are growing at a steady rate. As a measure of where Pinterest currently stands, it drives more traffic to sites operating Shareaholic than Twitter and Bing and it’s only 0.10% away from overtaking Yahoo:
Google+ doesn’t appear in Shareaholic’s graphs, but it accounted for a minuscule 0.06% of its referral traffic last month, as opposed to Twitter’s 0.82%, Pinterest’s 1.38% and Facebook’s 6.06%.
G+ social shares lowest compared to Facebook, Twitter and even LinkedIn
Umpf has produced some quite damning, although not exhaustive, research on Google+ activity. They analysed 100 random online entertainment, health, business, technology and general news stories and looked at how many times each story was shared by Facebook, Google+, LinkedIn and Twitter users:
Facebook gambles on it’s future
Having come under increasing pressure from Wall Street in the last month, in what could be seen as a desperate attempt to generate revenue, Facebook have opened their doors to its first real-money gaming app: Bingo Friendzy Due to regulatory issues, it’s only been launched in the UK so far, so using Facebook’s age-gating and geo-location technology, Bingo Frenzy and its corresponding News Feed stories will not be visible to users under 18 years old or anyone outside of the UK.
Bingo Friendzy has been made in a partnership with Gamesys, one of the UK’s biggest online gambling providers. The British company will make the games as part of its arrangement with Facebook and the social network will promote them.
Facebook analytics gets better with fan and non-fan post impressions
Facebook is adding four new metrics to Insights that give Page owners a better understanding of their audience. It is now possible to see differences in Page views between fans and non-fans in reference to both normal and paid impressions. This feature was requested by our very own Jamie Robinson, We Are Socials’ Research & Insight Director, this week on Econsultancy. Co-incidence? We think not…
Facebook optimises ad tool
Facebook has taken steps to make their sponsored ads more accessible for a wider-audience by simplifying their self-service ad tool. The change simplifies the ad-creation process and by automatically creating Sponsored Stories to run along with traditional ads, Facebook can get more of these social ads in the system. As targeting options and ad types are getting increasingly complicated, this is an important change for Facebook in appealing to smaller businesses.
Facebook looks for mobile revenue boost
Facebook have begun to roll out the option for advertisers to promote their mobile apps. The promoted app will surface as a recommendation alongside apps that are being recommended organically based on a user’s history and social graph under the headings “Try These Games” and “Try These Apps”, but will be flagged with the text “sponsored.” Like any other ad, it can be targeted to users based on age, gender, location, likes and interests. These ads will aim to result in an installing of the application and work on a ‘cost-per-click’ structure.
Australia rules that user comments on Facebook pages should be regulated
Last month Australia’s advertising industry watchdog issued a judgment in which it said comments made by ‘fans’ of a vodka brand’s Facebook page were ads and must therefore comply with industry self-regulatory codes, and therefore consumer protection laws. This puts the onus on brands in Australia to moderate comments from fans, but also puts Australia’s regulators at odds with the rest of the world. For example, the UK’s Advertising Standards Authority has previously made it very clearthat their rules explicitly don’t cover comments from members of the public unless marketers include them in their own material. For example, in terms of the ASA regulations, marketers only need worry about what they’re saying on their Facebook page, campaign blog or community, not what members of the public do or say.
Topshop lives up to its ‘top’ billing on social
Of the UK’s top 100 retailers, Topshop holds the top slot for fans on both Facebook and Twitter, according to new research from eDigitalResearch. Although big numbers aren’t everything, Topshop has the highest ‘Talking About’ number on Facebook of the retailers group as well.
Going on the hunt for Expedia’s ‘Tag Me if You Can’
Back in Australia, our We Are Social team down under have helped launch Australia’s largest online gamification project for Expedia called ‘Tag Me If You Can’. Sounds like a challenge. The goal? Tag Nathan Jolliffe of ‘The Amazing Race’ and ‘Celebrity Apprentice’ fame in 15 secret locations around the world, which he reveals through clues in videos to win a share of $150,000. We’re dusting off our maps and geography books already…
How brands should react to be brand jacked
Maybe there does come a time to grow up, and those spoof Twitter accounts just aren’t cutting it anymore. Northcliffe, the regional newspaper division of British publisher DMGT, took legal action in the US to unmask a persistent anonymous Twitter impersonator of its chief executive, alleging criminal behaviour. But such heavy-handed actions can sometimes backfire. The press attention added hundreds more to the offending account’s followers, and DMGT has since dropped the case. Robin Grant, We Are Social’s Global MD, told the Financial Times:
The brand’s response can be the trigger for a crisis. Brands need to show that they’re listening and respond in a human way
And maybe being human means ignoring it? That’s what Shell has done to Greenpeace’s latest PR stunt called Arctic Ready, and although Greenpeace’s work has made a small splash, it definitely hasn’t had the lasting harmful effects on the brand that some of Greenpeace’s other campaigns have.
Rakuten adds ‘pin it’ buttons to its sites
Rakuten, Japan’s largest e-commerce site, has added ‘Pin it’ buttons across three of its services – the country’s largest shopping site Rakuten Ichiba which is also global, international hotel booking site Rakuten Travel and Japanese-focused Rakuten Recipe. We reported earlier in May that Rakuten invested $100 million in visual storyboarding site Pinterest to allow for images and content to be shared on pinboards. This commitment is the start of a strategic partnership that will expand beyond Japan, to the 17 other markets Rakuten operates in. Pinterest’s popularity has surged over the last year, with statistics showing that its traffic grew by more than 6,000% over the final six months of 2011 registering an estimated 11.7 million visitors in January of this year.
Japan government has second highest number of Twitter user info requests
Inspired by Google, Twitter released its own Transparency Report this week. Statistics showed that Twitter received more government requests for user information in the first half of 2012 than it did for all of 2011. 80% of all user information requested came from the US, which accounts for 679 requests. While most countries had less than 11 user information requests as shown below, it was a surprise to see Japan registering 98 requests which is 12% of all government requests that came through to Twitter. Twitter has announced that it will be publishing updates on this report twice a year.
Facebook tab engagement down 53%
With the launch of Timeline, studies have shown that Facebook tab engagement is down by 53%. Redesigning the page’s timeline greatly altered its appearance but also the function of brand pages. The way fans interact with tabs, now known as Facebook apps, which point you to the different content at the top of the page was impaired by this change. Findings from studying 500 Pages with more than 10,000 fans each revealed that there was a sharp decline in tab engagement in March when all Pages were forced to convert to Timeline. The following chart from PageLever illustrates the plummeting tab engagement:
The reasons are speculated to be that the tabs are less visible in the Timeline layout and that brands are not able to set a default tab for non-fans to land at. What this means to brands is that they will have to spend more resources into providing content that goes on their wall than content that goes into their tabs.
Google+ celebrates its first birthday
When Google+ was launched last year, it was seen as yet another social networking site. However, the plan was not to provide for another platform to share pictures and stories but rather to bring together all the Google products. It also soon became clear that the platform served as a business networking tool apart from just a social networking perspective. In three months of its launch, there were 43 million people using it. As of June 2012, the site has 250 million accounts with 150 million active users to the page. It didn’t take long before celebraties got on board with Britney Spears becoming the first user to hit 1 million circles. In light of Google+’s one year anniversary, The Next Web produced an extensive article on the progress of the social networking site. In doing so, it also revealed the top 10 brands on Google+ as shown below:
If Circles are equated to Facebook Likes, Coca-Cola for example had more than 40 million Likes on Facebook at that time whereas Google+ only had 326,000 Circles. There is no question that there is a lot of catching up to do for Google+ in this space.
Summer Olympics as the first ever Socialympics
The social media community today isn’t what it was during the Beijing Olympics four years ago. With London 2012 Olympics looming closer, here are some numbers to show you the change that has happened in the last four years that has resulted in some naming this year’s Games as the first ever Socialympics.
The most popular social networking site Facebook grew from 100 million users to a publicly traded company with now an active 900 million users between 2008 and 2012. This growth has obviously probed the need to revamp the International Olympic Committee (IOC) social media policies so as to allow the organisers to be actively part of the conversations. However that comes with strict restrictions on the use of content, hence Socialympics dos and don’ts for brands have also been laid out. There are several official websites to keep you in the know of the events, out of which the Olympic Athletes’ Hub that has 2.8 million Facebook Likes allows you to connect with over 1,000 athletes in real time chats and participate in the Hub community with fellow sports enthusiasts. The official Facebook page has close to 2.9 million Facebook Likes whilst Google+ has had over 377,000 users on the London 2012 Google+ page in their circles with many posts receiving well over 50 comments and +1s. The Twitter integration for Olympics is an exciting one which has @London2012 and @Olympics accounts with more than 700,000 followers and 900,000 followers respectively and growing by the day.
However, apart from the huge volume of #London2012, #olympics hashtags and the Twitter Lists that are available, there are also automated results for all sports at the Olympics. The social media realm in the Twitter space is bound to invite a great number of sharing in terms of Retweets resulting in an extensive global reach. The United States Olympic Committee has also chosen to use a YouTube channel due to the platform’s reach, and it plans to upload 5 to 10 videos per day to showcase their team’s efforts. Socialympics is about to create a milestone in the history of social media for the reach it will have, impressions it will create and just the sheer number of interactions that will take place across the globe.
Chinese marketers to increase digital spend, but request accountability
A joint study by R3 and independent ad tracking company Admaster reveal that Chinese marketers intend to increase their digital spend in 2012 by 26.9%, compared to 18% in 2011. 25% of those surveyed have budgets between RMB 5 to 10 million or S$990,150 to S$1.98 million, while 6% have budgets above RMB 50 million or S$9.9 million The focus will be on online video with a share of digital spend of more than 23%, followed by microblogs with 20% and social networks with 16%. Only 16% of the 150 companies surveyed believe that they are actually getting competitive digital media buying rates, with fewer than 40% satisfied with the reliability and quality of measurement of their campaigns. This certainly bodes well for digital agencies.
Sina Weibo launches Weibo Places
Sina Weibo has launched a new location service that will collect and arrange posts that a user has made on Sina Weibo that contains a geo-tag into a timeline that includes maps of each location. It also allows users to check-in at specific locations, or search for new places to visit which they can then mark as ‘want to visit’. The latter functionality sounds similar to what Chinese location-based app Jiepang already offers, even though Weibo Places appears to be more an aggregator tracking the history of a user’s location-based posts. In addition to the web application, Sina Weibo has also partnered with several third-party mobile applications such as photo-sharing app Tuding001.
China’s e-commerce site Tmall launches an iPhone app
China’s leading e-commerce website Tmall has launched an iPhone app, which allows users to browse and purchase items from all of its B2C brand partners and independent stores, with the addition of social functionalities such as ‘likes’ and comments. The mobile app also supports full order management, such that purchases can be tracked whilst they’re on the road. This signals the growing trend of m-commerce whereby consumers are making purchases from their phones while on-the-go, and Tmall seems to be capitalising on this with their dedicated mobile app. It’s interesting also that Tmall has decided to launch an iPhone app first while the iPad and Android versions are currently in the works, which signals the increasing popularity of the iPhone in China.
Boris Johnson joins Sina Weibo
Boris Johnson’s campaign for re-election as Mayor of London has even seen him join Chinese microblogging platform Sina Weibo in a bid to win over London’s Chinese community. However, Mayor Johnson certainly hasn’t quite gotten the hang of it yet.
Mobile an increasingly important media channel in Thailand
Statistics from mobile ad network InMobi reveal that mobile is an increasingly important media channel in Thailand, with 44% of mobile web users claiming that their preferred method of going online is through a mobile device. Most importantly, 75% of mobile web users are as comfortable with mobile advertising as they are with TV or online advertising. Mobile is fast becoming an important driver of consumer purchasing decisions with 38% of Thai respondents saying they have been introduced to something new via mobile advertising, while 13% have reconsidered a product because of mobile advertising. M-commerce will also be a driver of this mobile movement, with 68% of mobile web users planning to purchase a product through their mobile device over the next 12 months. Marketers clearly have an area of opportunity to better target Thai consumers through mobile advertising given their receptiveness to it.
Trust in social grows
According to Nielsen’s latest Global Trust in Advertising report, social networks and consumer-generated media continue to have a significant impact on advertising as consumers’ reliance on word-of-mouth in the decision-making process has increased significantly. The report showed that 92% of consumers trust recommendations from friends above all other forms of advertising – up 18% since 2007, with trust in consumer opinions posted online up to 70%, a 15% increase in four years.
Sponsored ads on social networks, a new format included in the 2011 Nielsen survey, were found to be trusted by just 36% of consumers, underlining that a paid strategy for social networks alone is not enough.
Consumers respond to social media symbols on TV
A new survey has reinforced the idea that social media and television are a perfect match. The survey, carried out by Accenture, found that one-third of US television viewers interacted with a social network ‘after seeing a social media symbol on the TV screen’, with the Facebook ‘Like’ being the most recognised symbol. Interestingly, US television viewers are more likely to recognise QR codes than Twitter hashtags.
Facebook tests and launches a range of new features
It’s not exactly news that Facebook is focusing on mobile – witness the purchase of Instagram – but it is interesting that they’re focusing on all mobile users. Recently, they’ve launched a new ‘Facebook for every phone’ app which creates a much better mobile experience for non-smartphone users, and in good news for brands, includes the ability to vist Facebook Pages within the app. It’s a move which shows Facebook is keen on mobile domination across the market.
Facebook has implemented a ‘listen’ button on artists’ fan Pages that lets users instantly stream songs from an artist’s catalogue. The feature could help make Facebook a go-to option for people looking for new music, similar to the Myspace in its glory days, but more likely will just integrate music more strongly into the existing Facebook product.
Facebook is also testing a new “trending articles” feature to highlight social reader articles within users’ News Feeds in an attempt to drive more users to Open Graph news apps. Particularly for smaller news sites, this could have a big impact on the number of people reading their site.
In addition, Facebook has delivered “real-time” analytics to Page admins for the first time. This overdue improvement provides new abilities to help marketers measure how well a post is performing on their Pages now, rather than 48 hours later, and modify their content (and advertising spend) accordingly.
It’s an interesting move now, as over the next few weeks, Facebook will introduce more granular metrics, measuring actions other than ‘Likes’, within its ads management platform. Facebook’s product manager for Pages Insights David Baser said the measurable actions “could be anything [such as] commenting or sharing a page post, claiming an offer, or, instead of just installing an app, actually using an app or doing things within an app.” The new feature titled “Action Measurement” will appear as a column and pie chart in Facebook’s Ads Manager and will help marketers tailor ads for relevant consumers.
It seems clear that Facebook are trying as hard as they can to get existing advertisers to spend more money with them – both through letting marketers optimise the performance of their posts, and by making advertising more measurable.
Google products get the social treatment
YouTube aims to become more social and increase revenue by possibly introducing Google+ comments to the site. It could be a mutually beneficial move for Google – encouraging better quality comments on YouTube and also increased use of Google+.
In a smaller piece of news, Gmail users can expect to see recent photo and video thumbnails from Google+ when they hover over the “people” widget within their inbox.
Foursquare announces advertising platform launch
Plans for a mid-June launch for a paid-media platform have surfaced which will give Foursquare merchants the ability to promote a deal to check-in at a given place. According to the reports, Foursquare is pitching brands to become launch partners, and it’s a move which we can definitely see being of particular interest to restaurant chains.
Tumblr to overtake blogs, will introduce advertising
Tumblr looks set to overtake ‘blog’ by the end of the year in Google searches. Between the two terms, ‘blog’ is currently ahead but XKCD blogger Randall Munroe believes that ‘Tumblr’ will see more Google searches by October 12 this year.
Pinterest losing its interest
After its explosive growth in recent months, it seems Pinterest’s bubble may have burst and might now actually be losing users. Monthly active users of their Facebook app are down from 11.3 million on March 1 to just 8.3 million currently. It’s likely that the hype around the photo-sharing and curating site motivated many people to join, but have now decided that Pinterest is not their thing.
Quora and Path both raise funds and plan expansion
According to TechCrunch, Quora is set to raise between $30 – $50 million in its Series B fundraising, giving it a $400 million valuation. Co-founder Adam D’Angelo will also be investing up to $20 million of his own money along with other investors according to one source.
Location-based app Path closed its Series B funding of ”more than $30 million” with investors including Sir Richard Branson, which values it at $250 million. In his email statement, Path CEO Dave Mortin noted the investors’ commitment to building Path “for the long term” with the funding being used for “international growth and expansion as well as user adoption”. It’s unclear whether he meant they would be spending money on advertising, or just on improving the product to boost user adoption.
Klout launches Brand Pages – ‘a new twist on influence’
Klout, the influence measurement company, is now topping 12 billion API calls a month– and has launched Brand Pages to try and work more with brands. According to Klout, the newly launched Brand Pages give ‘influencers a place to be recognised and have a direct impact on the brands they care about most’.
Red Bull have teamed up with Klout for the Beta launch and are offering their top advocates the chance to win a trip to the X Games or, more likely, some merchandise. It’s good to see Klout trying something new, but what they really need to work on is their influence measurement which could do with some work.
Brands tweeting and the Olympics
If you’re working for a brand which isn’t an official Olympic sponsor, even mentioning the Olympics on social media channels could get you in hot water. While Rax Lakhani makes a fair point that it will be impossible for the IOC to keep an eye on every tweet and the rules are clearly overbearing, it’s still an unnecessary risk to break them.
It was notable in the pre-Christmas period how little variety there was on brand social media accounts, with everyone talking about Christmas and little else, so it will be interesting to see how skilled community managers perform in posting content which deflects attention away from their competitors’ Olympic sponsorship, without breaking the rules.
In other Olympic news, the IOC has launched the nicely designed ‘Athlete’s Hub’ which will bring together social media updates from different athletes. While you could just follow them all on Twitter, this is an easier way to follow the Olympic stars, with less effort for the ordinary fan. Nice.
Honda ask people to give up Pinterest – sort of
The new Honda campaign for the CR-V strikes of one where somebody has come up with a decent pun – Pintermission – and built a campaign around it. The campaign revolves around offering active pinners $500 to give up Pinterest for a day, and instead go outside and do the things they’ve been pinning about. It even features personalised invitations and persuaded a few super-users to give Pinterest up for a day.
But as Adweek neatly put it:
The campaign is nicely designed and executed, but somewhat frustrating. If the only way your brand can relate to Pinterest is by dissing it, isn’t it disingenuous to build a whole campaign around it?
Dr Pepper’s new Facebook Connect campaign
Dr Pepper have launched a new campaign called ‘The Best Day Of High School’ which creates a bespoke video for each user by connecting it up with their Facebook profile. Considering how long Facebook Connect has been around, it’s a little underwhelming.
Air New Zealand give consumers cashback for recommendations
UK-based Air New Zealand customers can earn £50 for every Twitter, Facebook, email or blog recommendation that turns into a premium economy booking. Consumers that register for the trial can earn cashback on bookings for the premium economy seats. Although the campaign will probably show impressive numbers, it will be hard to prove it has convinced people to book who wouldn’t have otherwise.
Fulham FC attempt Foursquare Super Swarm
Before their home game against Wigan on Saturday, Fulham attempted to unlock the Super Swarm badge for all those checking-in on Foursquare. While this isn’t particularly innovative or interesting on its own when you consider there was a crowd of 20,000+ at the Cottage, Fulham also plan to introduce special offers on tickets and retail items throughout the season that you can only redeem with Foursquare.
Italian ‘blog killer’ law returns
In a quite incredible story, the Italian government is trying to pass a law so brilliantly ridiculous one could be mistaken for thinking Silvio Berlusconi was still Prime Minister.
The proposed law – which is designed to protect those libelled online – works like this:
In order to protect people from online defamation, this law states that each webmaster of whatever website must rectify within 48 hours (even if you’re a private blogger who just left for the weekend!) any page on the website itself, if somebody just tells him or her (how?) that they consider themselves wronged by that page. No discussion or reply allowed, no judge needed, and the fine for not “rectifying” within 2 days is 12,000 Euros [about S$19,693].
Nuts. In other words, if one writes a fact and anyone disputes it, the person will have to change what they’ve written. Looks like the trolls have finally won.