Here are all of the posts tagged ‘Qzone’.
Tencent released its Q1 results last week, including the latest monthly active user figures for its various social platforms.
As the chart above shows, Tencent’s platforms have attracted a huge share of the world’s social media users, even if the majority of those users are still based in China.
Despite this geographic focus, Tencent now accounts for 3 of the world’s top 5 platforms, driven by the continuing growth of QQ, Qzone and WeChat:
Qzone alone now accounts for around 40% of the world’s social media users.
Moreover, the impressive growth of WeChat (Weixin), both in terms of its active user numbers as well as the platform’s functionality, suggests that Tencent is still far from reaching its peak.
Is it only a matter of time before the rest of the world joins the Tencent family?
The social, digital and mobile ecosystem in China is unlike anywhere else on earth.
With a wide variety of home-grown platforms, technologies and behaviours, understanding the Chinese digital landscape can be both daunting and difficult.
Fortunately, We Are Social‘s new report will help to demystify things.
Continuing our series of studies into digital trends and developments around the world, our new China report profiles a variety of critical data points, including the penetration rates of different technologies, the top-ranking social platforms, and a wealth of interesting facts and figures on Chinese netizens’ behaviour.
China’s population exceeds 1.36 billion people, with urban areas accounting for more than half of the country’s residents. 51% of the country’s population is male.
China’s 618 million Internet users represent 45% of the country’s population, and account for almost a quarter of the world’s internet users – for reference, here are the latest global stats:
The majority of China’s internet users live in urban areas, with fewer than 1 in 3 living in rural parts of the country.
Beijing (75%), Shanghai (71%) and Guangdong (66%) have the highest Internet penetration of the country’s administrative regions:
Instant messaging (IM) is the most popular online activity in China, with CNNIC quoting in excess of 530 million active users across platforms.
Although QZone claims to have the highest number of active social networking users at 625 million, Weixin (WeChat) and Sina Weibo are the current ‘darlings’ of Chinese social media, with 355 million and 129 million monthly active users respectively:
Brands continue to be highly active on Sina Weibo, contributing to a reported 153% year-on-year growth of Sina Weibo’s advertising revenue in Q4 2013.
In terms of the users themselves, and reflecting a behaviour pattern we see on other social platforms across Asia, China’s micro-bloggers can’t seem to resist checking Weibo immediately after food:
Weixin (WeChat) users are actively using the platform’s various chat features like text and voice voice messaging , as well as its social networking features like ‘Moments’:
It’s worth pointing out that WeChat is now the world’s second biggest active chat app service, and is still growing at a staggering rate:
Roughly half of China’s population now owns a mobile phone, with each user maintaining an average of nearly 2 active SIM subscriptions.
The ubiquity of mobile devices makes them China’s internet tools of choice, with 81% of the country’s netizens accessing the Internet via mobile handsets:
In line with this, mobile shopping and mobile payment services experienced significant growth during 2013:
Online shopping as a whole is hugely important to China’s economy, contributing almost US$300 million in 2013 alone.
Group buying is particularly popular, and was the fastest growing online activity in China, with a robust growth rate of 69% in 2013.
If you need more numbers, be sure to check our full 95-page report on SlideShare for loads more useful and interesting stats.
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The astonishing growth of all things digital continues to gather pace around the world, as We Are Social’s new Social, Digital & Mobile Worldwide report on the key social, digital and mobile stats from around the world demonstrates.
It should come as little surprise that much of this growth is being fuelled by connected mobile devices, but this year’s data do reveal some interesting trends and anomalies, especially in relation to Japan and Korea.
You’ll find the complete story in the SlideShare deck above, but we’ve pulled out some of the highlights below.
UPDATE: We’d like to thank the lovely folks at GlobalWebIndex for allowing us to use the data in their premium Active Usage: Social Platforms data pack in this report – you can get more info on this by clicking here.
Adding up all the users in individual countries around the world, there appear to be around 2.5 billion global internet users today – roughly 35% of the world’s population:
While this represents around 150 million more users than this time last year, these numbers may still be conservative. Reliable, recent data for some countries remains patchy, but the International Communications Union estimates that there are probably closer to 3 billion global internet users, with most of the difference made up by mobile-only connections.
Users are still not distributed evenly either, with some parts of the world still struggling to reach double-digit internet penetration. In particular, Africa, Central and Southern Asia all report relatively low numbers, although it’s worth highlighting that mobile internet users may contribute a significant – yet uncounted – increase in these areas.
With reference to the continued growth in internet penetration, it seems clear that mobile connections will account for the vast majority of new sign-ups in the coming months. As the chart below highlights, the distribution of mobile penetration matches much more closely to the distribution of the world’s population, meaning most people around the world now have a realistic opportunity to access the internet:
The cost of mobile data clearly remains a barrier in much of the remaining world, but as costs continue to fall, and as the benefits continue to increase, it’s likely we’ll see more and more people in the developing world putting increased importance on reliable internet access.
Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013.
This number is slightly misrepresentative of actual growth though, as we’ve decided to focus solely on monthly active user figures to report social media usage in this year’s report. As a result, some numbers may appear lower than they did this time last year (when we used total registered user numbers for some platforms), while the actual growth in active usage may appear smaller than it really was.
Due to the different usage contexts, associated behaviours and opportunities for brands, we’ve also chosen to treat chat apps such as WhatsApp and WeChat separately to social networks in this year’s report.
However, these platforms continue to capture significant interest from users and marketers alike, a trend reflected in their huge active user bases:
It also appears that social media is now an engrained part of the lives of people across different demographic groups. This increased ubiquity may result in some changes to the specific demographic bases of individual platforms, but even if people’s habits are changing, it appears that people are moving from one social platform to another, rather than deserting social media in its entirety.
Despite this increasing ubiquity, though, social media penetration remains unevenly distributed around the world:
As might be expected, mobile is playing an increasingly important part in the social media landscape. Facebook reports that almost three quarters of its 1.2 billion monthly active users around the world access the platform through mobile, while on any given day, almost half of its users are mobile only.
The importance of mobile is mirrored across other platforms too, with Twitter increasingly a mobile-dominated platform, and platforms like WhatsApp, WeChat and Instagram depending entirely on a mobile ecosystem.
Given the above, most marketers have now accepted that mobile devices are people’s most important devices, but the opportunities they offer continue to evolve at a staggering pace.
Connected mobile devices have already outpaced more traditional means of internet access such as laptops and PCs, while smartphone sales now outnumber those of feature phones around the world too.
The number of mobile subscriptions jumped by 173 million in 2013, and the number of active mobile subscriptions around the world now equates to roughly 93% of the world’s population.
Penetration rates are more healthy all over the world too, with two-thirds of Africa’s population now mobile powered. Meanwhile, many regions – including those in the developing world – have penetration levels far in excess of 100%:
Mobile broadband access has exploded around the world in recent months too, and 1.5 billion people now have access to relatively fast internet from their mobile devices:
A Regional View
While the picture in many Western countries has converged, there are a number of areas around the world that maintain their idiosyncrasies. In particular, China and Eastern Europe continue to prefer local social networks, while Africa, Central and South Asia are considerably under-represented when it comes to internet penetration:
The world’s most populous region saw another strong year of growth across all things digital in 2013.
China’s social media giants continue to post strong growth, whether it’s active users on Qzone, or the incredible growth of Weixin (WeChat).
However, both Japan and South Korea have seen some fragmentation of the social media landscape, with chat apps like LINE and Kakaotalk continuing to gain momentum. Neither company releases monthly active user numbers though, so it’s hard to know exactly how these platforms compare to the more traditional networks like Facebook and Twitter.
Interestingly, however, ‘claimed’ usage of social media in both countries differs dramatically from the picture painted by Facebook’s monthly active user numbers, suggesting that Northeast Asia’s netizens may be harnessing a wider variety of platforms.
Facebook continues to lead Twitter in both countries though, and appears to maintain its top spot almost everywhere.
China and countries in Eastern Europe host the few exceptions to Facebook’s global dominance, with Qzone and VKontakte claiming the top spots in a handful of nations.
However, with more than 1 billion monthly active users, it’s safe to say that Facebook will continue to play a central role in the social media landscape in 2014 too.
The Local Picture
We’ve gone into an extra level of detail in this year’s report too, offering insights into the local digital ecosystem across 24 of the world’s biggest economies:
Alongside offering the key digital indicators, we’ve also collated some key behavioural indicators, including time spent on the internet and on social media, as well as the prevalence of important activities on connected mobile devices.
You’ll find all the facts and figures for each country in the complete 180+ page report on SlideShare (as embedded at the top of this post), but here are the infographics for China as an illustrative example:
Sources for all the above data are listed in the full report.
Chat app Nimbuzz has 150M users worldwide
We’ve reported heavily on Asian chat apps like WeChat, KakaoTalk and Line. In the past year or so, they’ve exploded in popularity across the globe. TechInAsia recently reported that Nimbuzz, another chat app, has joined the other apps in this category and done the same. The originally-Dutch chat app (that is currently based in India) has evolved from a no-frills messaging app into a relatively social chat platform with 150 million registered users and a daily registration rate of 210,000. Nimbuzz is doing particularly well in India and the Middle East, where it is the chat app of choice, and far more popular than the other Asian chat apps mentioned earlier. 37 million of these users are from the Middle East, while 41 million are from other Asian countries. There are also nine million users in the United States. The chat app features extensions that give users the option to play games, read the news, receive jokes and prepare for school exams. Nimbuzz also has its own in-app store, that sees over 500,000 transactions on a monthly basis.
The “Perfect Pinterest Picture” has 307K repins; here’s why
Wired recently reported on the characteristics that define a perfect Pinterest picture. Based on data from analytics startup Curalate, the findings indicate that photos were more 23 percent more likely to receive repins if they didn’t have human faces in them. Colours were also a factor in determining engagement. Pins with multiple colours were 3 times more likely to get repinned than those with one main colour. Those with lots of red were twice as likely to get repins than those with blue colour schemes. When it comes to the saturation of these colors, moderation is key: 50 percent saturation garnered repins 4 times more often than 100 percent, and ten times more repins than highly desaturated or black-and-white images. Background choice also plays a role in a Pin’s allure; Wired notes that “when an artificial background rises above 40 percent of the total image area, repins are typically halved or quartered.” More on this study can be found on this post from Curalate’s blog. The study also honed in on “the perfect Pinterest picture.” It’s received a whopping 307,000 repins, 8,000 likes and 300 comments, and exemplifies the findings from the study. The popular pin (below) is from cooking show host Paula Deen’s website and entitled “Aunt Peggy’s Cucumber, Tomato and Onion salad.”
5 Vines are posted to Twitter every second
Video tech company Unruly recently revealed some Vine metrics that indicate that the micro-video sharing platform–which just reached its 100-day birthday this week–is continuing to gain momentum in social media. The study collected data from a volume of 10 million Vines over a one-month period. According to their study, an average of five Vine videos are being shared on Twitter each second. Vines tend to be posted on weekends rather than weekdays. And “in most cases, [weekends] are more popular than all the previous weekdays combined.” From the one-month period, the Vine with the highest number of tweets had been shared 47,000 times, while the hundredth top Vine had been shared 1,400 times.
What happens in a China internet minute
Resonance China recently reported on the volume of what happens in a single “internet minute” in China. They indicated that nearly a million posts were published on Sina Weibo every minute, and 139,000 photos were uploaded to Qzone, the largest social media platform in the country. Resonance China’s chart below shows other mind-boggling stats as well.
Here is a summary of the data it reveals.
Every minute in China,
- 950,000 posts are published on Sina Weibo;
- 139,000 photos are uploaded to Qzone, the largest social media platform in the country;
- 25 mobile devices with iOS system are sold;
- 176 mobile devices with Android system are sold;
- 486 online deals are made on JD.com one of the most popular online shopping sites in the country;
- 148,000 independent visitors are visiting Taobao, the largest online shopping site in the country;
- 950,000 posts are published on Sina Weibo;
- 3,470,000 searches are performed on Baidu, the largest online search engine in the country;
- Apple makes 80,000 RMB (16,200 SGD) in profit;
- More than 13,000 apps are downloaded;
In China, over 60% of young millennials surf web daily
In a recent report by China Internet Watch, it was revealed that 61.7 percent of “post-90s” millennials were daily internet users. This demographic accounts for 13 percent of China’s internet users overall. It was also revealed that half of these daily users were surfing the web over four times per day, and 45 percent of these users were using mobile devices to access the web. While 38 percent of them used mobile phones to surf the internet, 7 percent used tablets to go online.
We’re pleased to share the latest of our SDMW snapshots for social media use around Asia.
Today’s snapshot offers a more comparable definition of ‘users’, and is based solely on active users*, rather than the overall user numbers we used for some countries in previous reports where active user data was not available.
Social Media Users
Despite this recalibration, the total number of social media users across the top network in each of our 24 SDMW Asia nations has increased to 874 million, reflecting 18% growth compared to our last full report in October.
This represents growth of more than 10 million new users of social media every month – a figure that’s all the more impressive considering Facebook’s recent clean up of ‘fake’ accounts.
However, social media penetration has fluctuated around the region in the past few months, with a number of ‘mature’ markets – including Brunei, Singapore and Hong Kong – registering a drop in penetration as the frequency of Facebook usage begins to slow.
Overall though, regional penetration remained static at 23%, in line with the overall global average:
More importantly, the drop in penetration across mature markets has been balanced by on-going growth in markets like India and Indonesia, both of which continue to see social media usage expand at impressive rates.
However, the most interesting story comes from North Asia, where we’re seeing accelerating mass adoption of mobile chat applications.
Neither Japan nor Korea was a ‘Facebook market’ in our previous report – Korea’s primary social network was CyWorld, while Japanese social media users appeared to prefer Twitter – but the rapid growth of newer chat platforms may scupper the world’s favourite network’s plans to grow in these countries.
Similarly, while Qzone continues to be the region’s largest social network by active users, we expect to see this situation change in the coming months as a result of the increased implementation of China’s real name rules for social media use, and the continued expansion of platforms like WeChat (Weixin).
Indeed, WeChat’s success beyond its home market of China looks set to be one of the biggest social media stories in Asia over the next few months.
Given these trends, it’s clear that mobile’s role in the Asian social media landscape looks set to grow in importance, so look out for our upcoming post on using mobile to connect with Asian social audiences.
* Figures reflect monthly active users, except for Korea where we’ve used daily active user numbers. Note that user numbers for Japan and Korea have been extrapolated from available data.