Here are all of the posts tagged ‘SDMW’.
As part of my upcoming Ask Me Anything session with Tech In Asia on November 26th, I’m delighted to share the latest snapshot of Digital, Social and Mobile usage around Southeast Asia.
This new report – continuing We Are Social’s on-going series of reports into connected behaviour around the world – shows that digital adoption and usage continues to grow apace around Southeast Asian nations, with internet and social media usage increasing more than 15% year-on-year.
Just before we get into the regional data though, here are the latest global figures:
- Global Internet Users: 3.249 billion
- Global Social Media Users: 2.317 billion
- Global Mobile Users: 3.761 billion
- Global Mobile Social Media Users: 2.062 billion
Read on to get the specific details for Southeast Asia.
It’s been another year of bumper growth for all things digital in India, with the latest in We Are Social’s series of studies into Digital, Social & Mobile usage around the world revealing that over a quarter of the world’s second largest nation now uses the internet on a regular basis:
Here are the key data headlines:
- Internet Users: 350 million, up 44% since our last report in July 2014
- Social Media Users: 134 million, up 26% in the past year
- Unique Mobile Users: 590 million – a penetration rate of 46%
- Mobile Internet Users: 159 million – 45% of all internet users
- Mobile Social Media Users: 97 million, up 5% since July 2014
You can read the full report in the SlideShare embed above (and download it here), but India’s internet story isn’t just about the data, so read on for our analysis of what these numbers mean in context.
The latest report in our series of studies into Digital, Social & Mobile use around the world shows that the pace of digital adoption in China shows few signs of slowing.
You can read the full report in the SlideShare embed above (or download it here), but numbers don’t mean much on their own, so we’ll use this post to dig into the significance of the data and their associated trends for marketers.
To get us started though, here are the key data headlines:
- Internet Users: 668 million, a 6% year-on-year increase
- Social Media Users: 659 million – more than the USA and Europe combined
- Unique Mobile Users: 675 million, responsible for 1.3 billion mobile subscriptions
- Mobile Internet Users: 594 million, accounting for 89% of all China’s internet users
- Mobile Social Media Users: 574 million, up 15 million since this time last year
The year-on-year growth rates tell interesting stories too (note that the mobile figures in this slide represent the growth in mobile subscriptions, not unique users):
We’ll examine each of these in detail in the sections below.
Our latest statshot on the state of Digital, Social & Mobile usage around the world shows that the pace of change shows no signs of slowing:
Year-on-year growth remains strong, particularly in the use of mobile social media:
- Internet user growth: +7.6%
- Social media user growth: +8.7%
- Mobile user growth: +3.4%
- Mobile social media user growth: +23.3%
There are some important changes to the ways people are using mobile devices too – read on for the full story.
The team at GlobalWebIndex joined forces with We Are Social again for our new APAC Digital report, which we published last week. In this guest post, GWI’s Jason Mander shares his take on one of the hottest digital trends in APAC, and what it means for marketers.
As We Are Social’s new Digital, Social and Mobile in APAC 2015 report makes clear, Asia still lags (considerably) behind regions like North America and Western Europe when it comes to internet penetration rates. In places like India, for example, fewer than 1 in 5 adults are going online – which means internet populations in these countries tend to be skewed towards young, urban and affluent segments.
These demographic trends are one of the major reasons why fast-growth markets are typically at the forefront of many digital behaviours such as social networking engagement and mobile internet usage. But it also shows why mobiles are so key to the future of this region: each year, tens of millions of APAC consumers are coming online for the first time, and many will be doing so via mobile.
Of course, the migration away from PCs and laptops towards mobiles has been much documented. But GlobalWebIndex’s long-term data on this area shows just how rapidly the switch is occurring in APAC; as our chart below makes clear, the average time per day that digital consumers in APAC are spending online is on the rise, but this is being driven almost exclusively by mobiles.
In fact, while the last three years have seen little change in the amount of daily time captured by PCs/laptops, the figure for mobiles jumped from 1.44 in 2012 to 2.21 hours in 2014. In terms of share, that means mobiles now account for 34% of time spent online in APAC, up from 25% in 2012. This pattern shows no sign of slowing: each year, mobiles are becoming more and more important gateways to the internet.
Age-based patterns are particularly telling, here: the younger the individual, the more time they typically devote to the mobile web (with smartphones now accounting for 39% of total time spent online among 16-24s versus just 19% for 55-64s). In contrast, time devoted to linear TV and traditional radio increases in line with age, so it’s not simply that 16-24s are ahead for all media consumption behaviors. Rather, it’s that they’re leading the charge towards anything digital, and toward mobile usage in particular.
As always, generalisations are a dangerous thing, here. Across APAC, average time on the mobile internet per day is typically lowest in places such as Japan, Australia, Singapore and South Korea – where high internet penetration rates mean that online populations have much more balanced age profiles. But that mobiles are the devices carrying all the momentum in this region is beyond doubt.
Read the full Digital, Social & Mobile in APAC in 2015 report here.