Here are all of the posts tagged ‘SDMW’.

Mobile & Social: The Future of e-Commerce

by Felim McGrath

The team at GlobalWebIndex are great partners to We Are Social, helping us with our day-to-day activities with clients, and providing huge amounts of rich, insightful data for our Digital, Social and Mobile reports. In this guest post, GWI’s Felim McGrath shares his perspective on one of the most important developments he and his team are tracking at the moment, and what it means for marketers.

WeAreSocial’s comprehensive Digital in 2016 report shows us just how quickly the digital landscape is evolving and changing, as millions of new internet users come online each year and consumers continue to embrace the potential of the internet. Along with GlobalWebIndex’s detailed 34-market research on digital consumer behaviours, this report highlights how mobiles and social media will be the key drivers of the future of online commerce.

A glance at Digital in 2016 confirms that mobile is fast becoming the ‘primary’ device for many online adults. Smartphone penetration is reaching new heights around the globe, and we are fast approaching the point where being an internet user means being a smartphone user. And with GWI’s data showing that 2015 was the year when 4G overtook 3G as the most common mobile internet connection among the world’s online population, smartphones can now boast the functionality to seriously challenge all other devices.

This evolution is having a clear impact on the habits of today’s digital consumers. Each year, mobiles are capturing more and more of our daily internet time. In a country like Saudi Arabia, for example, internet users now spend almost as much time online via their phones as their computers, and in China, Indonesia and Brazil the figures not far from equal.  It’s in emerging markets like these where low internet penetration rates mean there is the most potential for major growth in internet populations – a growth that will come on mobile.


All this means that mobiles have the potential to become essential online commerce devices. Already, some Asian markets are showing the impact that mobiles can have on the online shopping behaviours. Last month, close to half of South Koreans used their mobile to shop online. And in China, mobile commerce has become the norm, with consumers now almost as likely to complete a purchase online via their mobile as via a laptop/PC.

As yet, digital consumers in Europe and North America may be more attached to their laptops and PCs for online shopping, but the trend here is clear. In the UK, for example, where more than three-quarters are online shoppers, it may be only 1 in 4 who are buying via mobile now but with smartphones capturing an average of nearly 2 hours of online time per day, it’s only a matter of time before these consumers become mobile shoppers.

WeAreSocial’s report, and GlobalWebIndex’s data, also highlights another key opportunity in the world of online commerce – social. As Digital in 2016 reports, nearly 1 in 3 of the entire world’s population are using social media, a rise of 10% from this time last year. These figures put paid to talk of the ‘social media bubble bursting’. In fact, social media users are now spending more time than ever using social networks each day. In the most enthusiastic markets, like the Philippines, Brazil and Mexico, users are devoting over 3 hours daily to social media, while in most European markets we are seeing daily figures of 1-2 hours.


With such a significant amount of online time devoted to social media, there’s clear potential not only for advertising and marketing via social networks, but also for directly monetising users via ‘social commerce’. The last year has seen some of the world’s biggest social networks, like Facebook, Twitter, YouTube, Instagram and Pinterest, testing or introducing integrated commerce options, acting as the middle-men between buyers and brands. The networks themselves have a clear interest in pushing this trend, both to increase engagement with their platforms and to open up healthy new revenue streams.

GWI’s research clearly shows that digital consumers are comfortable using social networks to find new brands and research products they are interested in buying. It’s only a short (but important) step to convincing these consumers to complete their purchase on the network itself.

Again, Asia shows the way forward here. Messaging apps like Line and WeChat have pushed beyond simple chat apps to integrate a broad range of commerce options and opportunities for monetization, forming the clear inspiration for Facebook’s recent development of Messenger Platform. All these developments mean that social commerce has a bright future.


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Digital in 2016

by Simon Kemp in News

Today, we’re very excited to share our huge new Digital in 2016 report: We Are Social’s comprehensive study of digital, social and mobile usage around the world.

Last year’s global report has already been read almost 2 million times on SlideShare, but we’ve also had many requests for information on other countries, so this year we’ve decided to produce a report in three distinct parts:

1. Digital in 2016: the main report, which you can read in the SlideShare embed above (or on SlideShare by clicking here), containing all the digital data, social stats and mobile numbers you need to understand the state of digital around the globe, as well as in-depth studies of 30 of the world’s key economies.

2. 2016 Digital Yearbook: an additional document which contains headline digital, social and mobile data and statistics for 232 countries around the world. You can read and download this report for free too – you’ll find it as another SlideShare embed further down in this post, but you can also find it on SlideShare by clicking here.

3. The Executive Summary: this blog post, which presents our analysis of the key trends and context behind the numbers in this year’s report, as well as our forecasts and predictions for the coming twelve months. You can also download the Executive Summary in PDF form by clicking here.

So what does this year’s report reveal? Read on to dig into the details in our Executive Summary, and to get the links to download this year’s two huge reports for free.

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Digital in Southeast Asia in Q4 2015

by Simon Kemp in News

As part of my upcoming Ask Me Anything session with Tech In Asia on November 26th, I’m delighted to share the latest snapshot of Digital, Social and Mobile usage around Southeast Asia.

This new report – continuing We Are Social’s on-going series of reports into connected behaviour around the world – shows that digital adoption and usage continues to grow apace around Southeast Asian nations, with internet and social media usage increasing more than 15% year-on-year.


Just before we get into the regional data though, here are the latest global figures:

  • Global Internet Users: 3.249 billion
  • Global Social Media Users: 2.317 billion
  • Global Mobile Users: 3.761 billion
  • Global Mobile Social Media Users: 2.062 billion

Read on to get the specific details for Southeast Asia.

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Digital, Social & Mobile in India in 2015

by Simon Kemp in News

It’s been another year of bumper growth for all things digital in India, with the latest in We Are Social’s series of studies into Digital, Social & Mobile usage around the world revealing that over a quarter of the world’s second largest nation now uses the internet on a regular basis:

Digital In India, Aug 2015

Here are the key data headlines:

  • Internet Users: 350 million, up 44% since our last report in July 2014
  • Social Media Users: 134 million, up 26% in the past year
  • Unique Mobile Users: 590 million – a penetration rate of 46%
  • Mobile Internet Users: 159 million – 45% of all internet users
  • Mobile Social Media Users: 97 million, up 5% since July 2014

You can read the full report in the SlideShare embed above (and download it here), but India’s internet story isn’t just about the data, so read on for our analysis of what these numbers mean in context.

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Digital, Social & Mobile in China in 2015

by Simon Kemp in News

The latest report in our series of studies into Digital, Social & Mobile use around the world shows that the pace of digital adoption in China shows few signs of slowing.

You can read the full report in the SlideShare embed above (or download it here), but numbers don’t mean much on their own, so we’ll use this post to dig into the significance of the data and their associated trends for marketers.


To get us started though, here are the key data headlines:

  • Internet Users: 668 million, a 6% year-on-year increase
  • Social Media Users: 659 million – more than the USA and Europe combined
  • Unique Mobile Users: 675 million, responsible for 1.3 billion mobile subscriptions
  • Mobile Internet Users: 594 million, accounting for 89% of all China’s internet users
  • Mobile Social Media Users: 574 million, up 15 million since this time last year

The year-on-year growth rates tell interesting stories too (note that the mobile figures in this slide represent the growth in mobile subscriptions, not unique users):


We’ll examine each of these in detail in the sections below.

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