Here are all of the posts tagged ‘SDMW’.

Internet Users Pass 3 Billion Mark

by Simon Kemp in News

The digital world passed another huge milestone today, with InternetLiveStats reporting that the number of global internet users has just passed the 3 billion mark.

InternetLiveStats extrapolates its numbers from data provided by the ITU, the World Bank, and the United Nations, so the timing won’t be exact; however, the number remains a very useful guide to the continuing growth of the internet around the world.

Beyond this historic milestone, there are some more juicy numbers in this month’s Digital Statshot too, which you’ll find in the SlideShare embed above.

Read on for our analysis of those numbers, and what they mean for marketers. Read the rest of this entry »

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Social Media in APAC, Oct 2014

by Simon Kemp in News

About this time of year, many marketers will be staring to put together their plans for 2015.

To help demonstrate the business case for social media investments amongst your Finance peers, we thought you might like to show them the latest figures for social adoption around APAC.

So, here are the latest numbers for social networking penetration by country, mobile social networking penetration by country, and the percentage of social networking users accessing via mobile devices, for every country in APAC.

Note that these numbers are specifically for ‘public’ social networks – i.e. they do not include one-to-one chat apps like WhatsApp, WeChat, LINE or Kakaotalk ( if you need chat app numbers, we covered them a couple of days ago in this post)

And if you’d like help putting these numbers to use to generate meaningful ROI, just drop us an email.

Good luck with the planning!

APAC Social Network Penetration

The latest figures for the number of accounts logging in to the largest active social network in each country in the past 30 days:

We Are Social 20141014 - APAC Social Penetration

APAC Mobile Social Network Penetration

The latest figures for accounts logging in to the most active social network in each country using a mobile device in the past 30 days:

We Are Social 20141014 - APAC Mobile Social Penetration

Mobile’s Share Of Social Access

Active mobile accounts as a percentage of total active accounts on each country’s most active social network:

We Are Social 20141014 - APAC Mobile vs Total Social

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Global Digital Statshot 001

by Simon Kemp in News

[UPDATE: we've revised the data in the SlideShare above to include new data on LINE's Monthly Active User (MAU) numbers]

We’ve been publishing snapshots of key digital data for some time now, but we thought it might make sense to bring these numbers together in a regular series of PDF reports, which we’re calling ‘Digital Statshots’.

These Statshot reports are designed to supplement our more in-depth Social, Digital and Mobile reports, which contain individual data points for more than 100 countries around the world. You’ll find all those in-depth reports by clicking here.

Read on for some of the highlights from Statshot 001…

Read the rest of this entry »

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Half The World Now Has A Mobile Phone

by Simon Kemp in News

We Are Social 20140903 Global Mobile Stats

The number of unique mobile phone users around the world has just passed 50% of the world’s total population.

The usage figures – provided by GSMA Intelligence – suggest that 100 million more people started using a mobile device since April of this year.

To put those figures in context, that’s more than 750,000 new mobile users every day – or 9 new users every second.

Changing Usage Patterns

Meanwhile, the average mobile user still maintains roughly 2 active mobile contracts, with the total number of active mobile connections almost equal to the number of people living on earth.

The average of 1.97 connections per user indicates a slight drop since April though, when the figure was 1.99.

This fall may in part be fuelled by an increasing move to smartphones; as more people gain access to mobile data plans and start to use ‘chat apps’ like WhatsApp and WeChat, the need to maintain multiple mobile contracts across different networks in order to benefit from cost efficiencies will diminish:

We Are Social - Global Chat App Figures 2014-08-25

Getting Smarter?

On that note, it’s worth noting that smartphone adoption is continuing apace; Ericsson reports that more than one-third of all active mobile contracts now run on smartphones, while smart devices accounted for 65% of the 300 million new handset sold between April and June of this year.

Critically, this 300 million figure – when compared to the growth in overall mobile users outlined above – suggests that many existing mobile users are upgrading to smart devices.

However, more than 4.6 billion mobile connections around the world still run on more basic, ‘feature phone’ handsets.

Connecting On The Go

Despite the continued dominance of feature phones though, the use of data-powered services is becoming more widespread: in the past quarter, Ericsson report that mobile broadband subscriptions exceeded 2.4 billion, while more than 1.5 billion social media users around the world accessed their accounts via mobile devices in the past 30 days:

We Are Social 20140903 Global DIGITAL Stats

For more data on Mobile, Social and Digital usage, see our full range of free reports by clicking here.

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Social, Digital & Mobile in August 2014

by Simon Kemp in News

We Are Social - Global Digital Stats 2014-08

We posted a bumper selection of infographics in August, so I thought it might help to share them all in one place here.

We’ll start with the latest global numbers, but you’ll find individual Digital, Social and Mobile data for a whole host of countries below too.

If the country you want isn’t here, you’ll find 100+ more countries in the following reports:

We Are Social - Global Digital Stats 2014-08-30

We Are Social - Global Chat App Figures 2014-08-25

We Are Social - China Stats 2014-08-29

We Are Social - Singapore Stats 2014-08-26

We Are Social - Indonesia Stats 2014-08-27

We Are Social - Philippines Stats 2014-08-25

We Are Social - Pakistan Stats 2014-08-25

We Are Social - Australia Stats 2014-08-25

We Are Social - Belgium Stats 2014-08-25

We Are Social - Digital in Barbados Aug 2014

We Are Social - Kenya Stats 2014-08-25

If you still can’t find data for the country you’re looking for, tweet us via @wearesocialsg and @eskimon and we’ll see what we can do!

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