Here are all of the posts tagged ‘SDMW’.
About this time of year, many marketers will be staring to put together their plans for 2015.
To help demonstrate the business case for social media investments amongst your Finance peers, we thought you might like to show them the latest figures for social adoption around APAC.
So, here are the latest numbers for social networking penetration by country, mobile social networking penetration by country, and the percentage of social networking users accessing via mobile devices, for every country in APAC.
Note that these numbers are specifically for ‘public’ social networks – i.e. they do not include one-to-one chat apps like WhatsApp, WeChat, LINE or Kakaotalk ( if you need chat app numbers, we covered them a couple of days ago in this post)
And if you’d like help putting these numbers to use to generate meaningful ROI, just drop us an email.
Good luck with the planning!
APAC Social Network Penetration
The latest figures for the number of accounts logging in to the largest active social network in each country in the past 30 days:
APAC Mobile Social Network Penetration
The latest figures for accounts logging in to the most active social network in each country using a mobile device in the past 30 days:
Mobile’s Share Of Social Access
Active mobile accounts as a percentage of total active accounts on each country’s most active social network:
[UPDATE: we've revised the data in the SlideShare above to include new data on LINE's Monthly Active User (MAU) numbers]
We’ve been publishing snapshots of key digital data for some time now, but we thought it might make sense to bring these numbers together in a regular series of PDF reports, which we’re calling ‘Digital Statshots’.
These Statshot reports are designed to supplement our more in-depth Social, Digital and Mobile reports, which contain individual data points for more than 100 countries around the world. You’ll find all those in-depth reports by clicking here.
Read on for some of the highlights from Statshot 001…
The number of unique mobile phone users around the world has just passed 50% of the world’s total population.
The usage figures – provided by GSMA Intelligence – suggest that 100 million more people started using a mobile device since April of this year.
To put those figures in context, that’s more than 750,000 new mobile users every day – or 9 new users every second.
Changing Usage Patterns
Meanwhile, the average mobile user still maintains roughly 2 active mobile contracts, with the total number of active mobile connections almost equal to the number of people living on earth.
The average of 1.97 connections per user indicates a slight drop since April though, when the figure was 1.99.
This fall may in part be fuelled by an increasing move to smartphones; as more people gain access to mobile data plans and start to use ‘chat apps’ like WhatsApp and WeChat, the need to maintain multiple mobile contracts across different networks in order to benefit from cost efficiencies will diminish:
On that note, it’s worth noting that smartphone adoption is continuing apace; Ericsson reports that more than one-third of all active mobile contracts now run on smartphones, while smart devices accounted for 65% of the 300 million new handset sold between April and June of this year.
Critically, this 300 million figure – when compared to the growth in overall mobile users outlined above – suggests that many existing mobile users are upgrading to smart devices.
However, more than 4.6 billion mobile connections around the world still run on more basic, ‘feature phone’ handsets.
Connecting On The Go
Despite the continued dominance of feature phones though, the use of data-powered services is becoming more widespread: in the past quarter, Ericsson report that mobile broadband subscriptions exceeded 2.4 billion, while more than 1.5 billion social media users around the world accessed their accounts via mobile devices in the past 30 days:
For more data on Mobile, Social and Digital usage, see our full range of free reports by clicking here.
We posted a bumper selection of infographics in August, so I thought it might help to share them all in one place here.
We’ll start with the latest global numbers, but you’ll find individual Digital, Social and Mobile data for a whole host of countries below too.
If the country you want isn’t here, you’ll find 100+ more countries in the following reports:
- APAC: click here
- Europe: click here
- The Americas: click here
- Middle East, North Africa & Turkey: click here
- India: click here
The latest figures from Facebook suggest that the number of people actively using social media each month has now passed the 2 billion mark. More than half of these use Facebook each month, while Tencent’s QZone platform is home to almost one-third of all global users.
These aren’t the only platforms posting good numbers though – Twitter in particular has shown impressive active user growth in the past few months:
There will inevitably be overlap between users of these platforms though, so we’ve been careful to only include the numbers for the largest network in each country in our total global figure.
Given that, it’s worth noting that another big contributor to the global active user number is VKontakte, which accounts for 75 million of the total global figure. That’s not enough to place it in the Global Top 10 rankings above, but VK is still a dominant force in Russia and a number of its neighbours.
Beyond the social media stats, it’s equally exciting to report that more than half the planet now owns a mobile phone, with unique users now exceeding 3.6 billion.
Globally active mobile subscriptions now exceed 7.1 billion, suggesting that the average phone owner maintains almost 2 active subscriptions.
Internet growth also continues apace, with globally active users now tantalisingly close to the 3 billion mark.
Mobile social media use is also on the rise, with 77% of all social networking users now accessing via mobile devices.
You’ll find more specific figures – including data for more that 100 countries around the world – in our SDMW series of reports.