Here are all of the posts tagged ‘Sina Weibo’.
Pinterest to launch Japanese version
According to its company blog, Pinterest will launch a Japanese version of its pinboard-style photo-sharing site. Japanese e-commerce giant Rakuten announced it would lead a $100 million funding round for Pinterest. The Japanese version will include exclusive localized features like a hair-styles sub-category, paper crafts, and more. According to Alexa, Pinterest is more popular in Canada and US, where it ranks 12th and 13th based on a combination of average daily visitors and page views, while it ranks 239th in Japan. Rakuten is likely to use Pinterest to drive traffic to its e-commerce site, which will be a new way for brand and consumer interaction. A study shows that Pinterest users have greater potential on spending money online than the average Facebook users. The official launch date of Pinterest’s Japanese version is announced, we will be keeping an eye on it.
Sina Weibo has 60.2 million daily active users
In Sina’s recent Q3 earnings report, Weibo has 60.2 million daily active users, up 11.2 percent. This is a larger jump than the 8.3 percent growth in Q2. Modelling itself after the huge popularity of chat apps, weibo is introducing its mobile-oriented subscriptions to brand/celebrity accounts, as reveal by Sina CEO, Charles Chao. According to Chao, it will be “an important experiment to convert Weibo from a social media platform to social media and a service platform.”
WeChat has over 2 million global official accounts
Chinese social media giant Tencent, has over 2 million official accounts and 272 million monthly active users on WeChat. WeChat’s monthly active users has jumped from 15.3 percent to 124.3 percent as compared to the previous year. Tencent states that its main user-base as Mainland China, but has 100 million overseas registered users. QQ had been the most popular instant messaging app in China before WeChat’s growth in popularity.
Here are some takeaway points from Tencent’s Q3 2013 earning report:
- QQ instant messenger has 815.6 million monthly active user accounts.
- Peak number of simultaneous QQ users: 178.2 million.
- Monthly active users on QZone – the Facebook-like network strongly inked to QQ – hit 623.3 million, up just 0.5 percent from Q2.
US women are social shoppers
Research into the shopping habits of 1,005 US women has found that 28% consult a social platform before making a fashion purchase. The figure was higher among 18-24 year olds, of whom 83% use social for inspiration and advice. Fashion blogs and message boards were most popular among the younger segment and used by 63%, followed by Pinterest (58%), Facebook (54%) and Instagram (49%).
Facebook brings ‘contact via phone number’ to Messenger for iOS
Facebook has brought its ‘contact via phone number’ feature to its latest iOS Messenger app, as well as all Android phones – previously it was available to just a few Android users. The move sees the network target communication beyond people’s Facebook friends, putting it into further direct competition with other chat apps and SMS.
Twitter releases self serve ads in UK, Ireland and Canada
Twitter has further rolled out its self serve ads by including availability for small and medium sized businesses in the UK, Ireland and Canada. The system allows users to bid on keywords/hashtags, promoting either an account or an individual tweet and being billed only when a Promoted Account receives a new follow, or someone performs an action on a Promoted Tweet. In the UK, the system is in partnership with mobile provider O2, which is providing benefits for those using the tool including a monitoring tool and a £50 ad credit.
Twitter improves mobile ad targeting
There’s another update to Twitter advertising, too: the company is allowing advertisers to target mobile users based on device, operating system or WiFi connectivity. Considering 76% of Twitter users access via mobile, the tool could well be a very useful one.
GIFs on Twitter?
Huzzah, GIFs on Twitter! For the first time, GIFs can appear animated when embedded in tweets. You still can’t post them natively, but the network has partnered with Giphy, allowing you to share GIF files from Giphy’s website.
Twitter brings alerts to UK and Ireland
Twitter is rolling out ‘alerts’, the system whereby users can subscribe to directly receive important information from emergency services, throughout the UK and Ireland. There are 57 different accounts that will have access to the feature, including all 47 UK police forces.
Pulse integration replaces LinkedIn Today
After purchasing Pulse for $90m in April, LinkedIn has announced increased integration that will replace the ‘LinkedIn Today’ feature. The new system will provide personalised stories for any user who logs in, which they can then share with the rest of their network. There are also updates to the Pulse mobile app, including the ability to log in using your LinkedIn account. This allows Pulse to take a user’s professional interests/who they follow on LinkedIn into account and display more relevant content as a result.
Pinterest introduces APIs & new languages, each pin worth 78 cents
Pinterest introduced APIs last week, allowing a select number of partners to embed pins in their sites, which can then be pinned by users directly. Jason Costa, developer relations at Pinterest, said of the feature:
If someone’s looking for Thanksgiving recipes on AllRecipes.com, they’ll see the most Pinned recipes from the site on the homepage. Or, they could go to Zappos.com to see which shoes Pinners covet most. You could use these APIs to show popular products on your homepage or to curate your top articles and other content on Pinterest at any given time. The Pins will regularly update, so you can always see what’s trending.
Some pretty big names are already involved, including Nestle, Walmart and Disney. It could be good news for them, too, as research has come out that suggests each pin is worth on average 78 cents in sales, up 25% from Q4 2012. Each pin also produces two site visits, six page views and ten repins, making it more viral than Twitter. The network is looking to further capitalise by expanding into four new Scandinavian markets; it has introduced language compatibility for Danish, Swedish, Norwegian Bokmål and Finnish.
American Express and Foursquare offer $50 ads vouchers
American Express has partnered with Foursquare to offer $50 Foursquare ad vouchers to small businesses in the US. The offer is available to any small business running their first ad through the platform.
Can Snapchat bring in ad revenue?
There’s an interesting piece in AdAge this week, which discusses Snapchat’s ability to bring in ad revenue, having rejected a $3bn takeover bid from Facebook. It discusses the network’s reach, with 350m snaps sent daily, but also points to its lack of data, due to its inherent privacy element. Snapchat CEO Evan Spiegel mentions a couple of potential revenue streams, including in-app purchases and native advertising, while the article also looks at brands already using the platform, including Taco Bell and the New Orleans Saints.
Sony and Facebook making PlayStation social
Sony has announced a partnership with Facebook, which looks to make its latest PlayStation console, the PS4, more social. Users can log in to the system with their Facebook account, allowing use of profile pictures and real name, along with the ability to share achievements or records across Facebook’s network.
O2 reward fans who ‘refer a friend’
Mobile provider O2 is launching its ‘refer a friend’ scheme in the UK, having already done so in Germany. The system offers £20 Amazon or M&S vouchers to people who recommend or share the company’s products on social networks, with a view to one day providing cash rewards.
#UncoverPhilips new logo through social
Technology brand Philips is asking fans to uncover its new logo through social media. For each user who ‘claims’ a pixel, more of the image becomes visible, until the new logo is available for all to see.
Panasonic appoint We Are Social for campaign support
Tech firm Panasonic has appointed We Are Social for creative campaign ideas, including product launches and above-the-line support. We Are Social’s own Sarah Oliver said of the move:
Panasonic has a strong brand and huge social potential. It has big ambitions for its social media activity and we’re looking forward to working closely with their team to deliver some truly creative and effective campaigns.
Brands show how to do Twitter community management
A number of brands teamed up for a brilliant Twitter conversation last week, all kicked off by Tesco mobile. They received the following from a fan:
They responded with the following, starting off a conversation:
Yorkshire Tea then got involved:
It ended up with plenty of other brands, including Jaffa Cakes, Cadbury and Phileas Fogg. The whole thing received a fair amount of press coverage, and shows the power of good community management.
Sachin Tendulkar posts most ever RTed tweet in India
Indian cricket legend Sachin Tendulkar retired last week and ended up posting India’s most RTed tweet of all time. To date, it’s received over 16,000 RTs and 10,000 favourites.
I am really touched with #ThankYouSachin messages. Your support all these years have inspired me to give my best.
— sachin tendulkar (@sachin_rt) November 13, 2013
More companies are using social media for recruitment in 2013
How important is your social media presence on securing the job that you want? According to a survey that polled 592 human resource professionals worldwide, some 60% of companies were using or planned to use social media searches as a recruitment tool in 2013. Respondents revealed that they sought information related to candidates’ previous work history, education and recommendations when they reviewed them on social media sites. Yet, some business leaders remained sceptical about the reliability of online information on assessing the suitability of a candidate; only 30% of respondents believe that the data on social media is useful. You never know, what you share online may or may not come in useful for that next job opportunity!
Most free Internet landscapes in the world
Freedom House has published data on where the most free internet landscapes are across the world, based on criteria such as obstacles to internet access, limits on content, and violations of user rights.
According to a summary by Tech in Asia, Japan and the Philippines are the most free Internet landscapes, and Vietnam and China the least. Notably, India is experiencing the greatest decline in internet freedom. This is largely influenced by religious unrest and political conflict in 2012 which have also lead to censorship of content deemed offensive and potentially violent.
Two million microblog monitors in China
China state media revealed last week that the government employs more than two million people to monitor web activity. The monitors, described as internet opinion analysts, are on state and commercial payrolls to “gather and analyse public opinions on microblog sites and compile reports for decision-makers”, say state media. Monitors routinely scan through China’s overseas websites as well as microblogging sites such as Sina Weibo, which now has more than 500 million registered users with 100 million messages posted daily.
Social ad spending on the up
eMarketer has reported that marketers’ budgets for social are set to increase. In August 2013, social ad spending made up, on average, around 6.6% of marketers’ budgets – it’s set to increase to 9.1% in the next year, then zoom to 15.8% within five.
Play.com reaps the rewards from social discovery
Electronics website play.com has noticed a large increase in traffic from social sites in the last year. A study of 300 consumers noted that, year-on-year, the traffic driven from social discovery sites, such as Pinterest, was up 200%, while that from social networks such as Facebook was up 80%. Mobile had grown too, with 23% of sales taking place via a mobile device, up 53% in the same amount of time.
Companies respond faster in social media than offline
Two separate studies from last week, when taken together, show that companies respond faster to consumer queries in social media than they do offline. The first, a survey of Call Centre Association members (whatever they are), found that 59% of organisations take over eight hours to respond to email communication, with 26.5% extending that to 24 hours or more. Meanwhile, a study by Simply Measured concluded that the average response time on Twitter was 5.1 hours, while 10% of organisations got a reply out within an hour. So, if you want your question answered on line, Twitter is the place to be.
Spam on the increase in social media
Social media spam has grown by 355% in the first half of 2013, according to analysis of 60m pieces of content from Facebook, Twitter, Google+, YouTube and LinkedIn. The research has found that one in every 200 pieces of social content is now spam, which could start to become a real problem if it continues to grow at the same rate. For illustrative purposes, here is a picture of everyone’s favourite processed meat.
The rise and rise of tablet usage
This year, an estimated 20 million people in the UK will use a tablet, accounting for roughly 1/3 of the population. This is set to grow every year until at least 2017, when 34.8 million UK residents will make use of such a device. Over this period, though, the percentage growth is set to decrease, already down from 165.3% in 2012 to 41.5% this year, it will have fallen to 9.4% by 2017 as the market approaches saturation.
Facebook using free wifi to obtain location data
Facebook is set to offer the opportunity for business to attain free wifi for their customers through its partner, Cisco, in a bid to attain further location data. The system will be available to businesses of all sizes, as the network is using cloud-based wifi firm Meraki to connect with small and medium establishments. Facebook can then use the data to create more accurately targeted ads.
Facebook Home to add content from other social networks
Facebook Home, the homescreen created by the network for Android phones, will begin to pull in content from other social networks including Flickr, Pinterest, Tumblr and Instagram in its latest version. The move sees Facebook adapting to a lukewarm user reception; if it genuinely intends to create a socially-led option for phones, allowing greater access to all platforms may well prove a necessary addition.
Post search now available in Facebook’s Graph Search
Graph Search, Facebook’s social search tool, now includes the ability to search for specific posts by what content they contain, when they were posted, where and by whom. In a blog post on the subject, Facebook said:
Starting today, Graph Search will include posts and status updates. Now you will be able to search for status updates, photo captions, check-ins and comments to find things shared with you.
Search for the topics you’re interested in and see what your friends are saying, like “Dancing with the Stars” or “Posts about Dancing with the Stars by my friends.
Facebook introduces new mobile ad unit aimed at app engagement
Facebook has introduced a new ad unit for mobile, which aims ad increasing engagement with apps, once a user has already downloaded them. The ads will encourage people to head back to specific features of the app, which could well be very useful for marketers looking to maintain high levels of engagement with a particular part of an app. The video below gives more detail about the new feature.
Growth in users, ad revenue and losses at Twitter
Leading up to Twitter’s stock market IPO, there have been a fair few stories about it this week. The network has released figures on its huge international growth, as its US user growth begins to slow; in March 2010, US monthly active users amounted to 10 million, while their international equivalent were 20 million; these figures have grown at disparate rates to 49 million and 169 million respectively.
This international user base could prove important for Twitter’s advertising base, as they have seen an increase in both ad revenue and overall losses. In the first half of 2013, revenue was up 101% year-on-year to $253.6m, with 87% coming from adverts, but an increase in personnel had accounted for an increase in net losses by 41% to $69.3m in the same period. And after reports of up to 20% of the network’s users being fake, it has been forced to deny the claims, arguing that the figure is actually more like 5% and that there will be a purge of these before the IPO takes place. All hands on deck at Twitter HQ.
New Snapchat stories
Snapchat has introduced ‘stories’, their equivalent of the Facebook newsfeed. Taking a series of photos and videos, you add the various captions/graffiti and publish, at which point the ‘story’ appears to all your friends for 24 hours, before self-destructing in classic Snapchat style. You can get more information on the changes from the video below, or this in-depth analysis by We Are Social’s own Tom Ollerton.
Spotify introduces ‘follow’ button
Spotify, which has up until now been fairly self-contained as social networks go, has introduced a new ‘follow’ button that can appear on any desktop or mobile site, available in 39 countries. When users see the button, shown below, they can instantly follow them and receive updates in their Spotify activity stream, whether they be an artist, user, label, blog or magazine. The button aims to increase engagement on the network, as well as to introduce new people from external sources. Click below and you can even follow Avicii! (You can’t really, it’s a screenshot).
US government shutdown closes their social channels
It’s not just the national parks that have closed down because of the US government shutdown – their social channels have done so, too. Sign-off tweets, like the below, have been seen, but since then it’s been eerily quiet in some parts of social media.
Diane von Furstenberg’s shoppable Google+ hangout
Google+ had a first last week: designer Diane von Furstenberg hosted a shoppable hangout on the network. Those who took part watched the designer talk through various items from her catalogue, whilst simultaneously able to browse and shop the collection. The video below gives some more detail about what went on.
Dunkin’ Donuts’ Features It’s Top Twitter Fans in New Ads
Dunkin’ Donuts has been on fire with social media recently, launching one of the first Vine-based TV spots in history last month. Now John Costello, the brand’s Marketing Chief, has given a sneak preview of two socially led video ads that will be released on 14th October at the Masters of Marketing Annual Conference. Two consumers were chosen to appear in each advert, based on their positive tweets about Dunkin’ Donuts. It is presumed that the adverts will run on ESPN, aligning with Dunkin’ Donuts sponsorship of the channel’s Monday Night Football pre-game show.
The 1.2 million faces of Facebook (including yours)
A new website designed by Natalia Rojas compiles the 1.2 billion profile pictures on Facebook, all in one place. ‘The Faces of Facebook’ depicts each user by a teeny tiny dot. Click anywhere amidst the multitude of dots, and the page filters down to reveal thumbnails of the faces of a handful of Facebook users. Click on any one, and their public profile pops up. Many people have privacy concerns surrounding Facebook, but Rojas claims that the site doesn’t store anyone’s private information, pictures, or names. The very first thumbnail? Facebook founder, Mark Zuckerberg.
Facebook as an important platform for Chinese business overseas
Facebook’s Chief Operating Officer Sheryl Sandberg recently met with Cai Mingzhao, the director of China’s State Council and Internet Information Office (SCIO), on her Beijing visit. Access to the social networking platform has been blocked in China since July 2009, leading to speculation on how Facebook will position themselves in the market with the world’s largest population. Tech in Asia cites that a short missive from SCIO indicates that Sandberg was there to discuss the importance of Facebook as a platform for Chinese businesses to expand overseas.
Sina and Tencent are dominating the bigger picture of Chinese social media. Sina Weibo as the equivalent of Facebook in China has 5 million registered users, and 1.5 million Singapore users in August this year, as the result of their expansion in Asia. It seems to be a critical opportunity for Chinese companies to optimise both Facebook and Sina Weibo, in order to increase brand awareness and garner greater reach globally.
Weishi – new Vine clone to integrate with WeChat
Tencent already launched its eight-second video-sharing platform to integrate with both Tencent weibo and Wechat. Many people questioned if Weishi (微视) will be the equivalent of Twitter’s Vine in China. The Youtube founders have already made a vine clone in China earlier this year, called Wanpai (玩拍), which can be used on Sina Weibo, Tencent Weibo, and Renren.
Tencent released the app in 2011, however, it mainly focused on video calls across platforms, which is supported in Tencent QQ applications. Tencent also indicated that Weishi will definitely be different from the previous version. As Wechat tends to lean towards social networking than being just a chat app, Weishi will probably introduce a new content-sharing function on Wechat Moments (which has a similar format as Facebook Timeline).
Line competes with Wechat with new stickers offering
In a move to catch up with chat app giant Wechat’s popular stickers, Line launched their new fun Wandoujia’s stickers on Wandoujia app store to boost their user numbers and visibility. Wandoujia is an alternative app store in China to the Google Play store. As one of China’s top app stores, Wandoujia has hundreds of millions of Android phone users in China, adding 500,000 new users per day. Nevertheless, compared to Wechat’s 130 million downloads on Wandoujia, Line has only been downloaded 3 million times.
Facebook tests autoplay videos
Facbeook has begun testing videos that play automatically in the newsfeed when a user scrolls past them. The system, which will be available to a small number of US Android users, does not include automatic audio; sound is enabled by clicking on the clip. It’s believed that the update is in preparation for the network’s new video ads, whose launch has recently been delayed from October, as we reported last week. However, according to AdAge, the ads will not follow the same format – they’ll still implement a click-to-play mechanism.
Facebook increases size of desktop and mobile ads
Facebook has increased the size of its page post link ads and page like ads in the newsfeed for both desktop and mobile. The changes, which look to make ads more visually engaging to users, and thus better for advertisers, can be seen below:
Twitter’s confidential IPO and overall changes
Twitter last week announced on their own network that they would be following in Facebook’s footsteps from 2012 and undergoing an IPO.
We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer of any securities for sale.
— Twitter (@twitter) September 12, 2013
Interestingly, the offering will be confidential, unlike Facebook’s in May 2012, which has led to questions and comparisons between the two. Despite the initial dip in share prices when Facebook launched on the public market, it last week hit its highest ever share price of $45, with suggestions that Twitter has chosen this time to follow suit as a point for buyer confidence. There are, nonetheless, huge differences between the networks in size and scope and it will be interesting to see how the move pans out.
Meanwhile, there have been discussions about the potential future of Twitter as a platform going through changes as radical as those in its financial makeup. According to an article in the New Yorker, the microblogging network plans to further its transformation from a text-based service to a graphically intense one, with more immersive experiences based on individual platforms, particularly after the launch of Apple’s iOS7. Changes discussed include the removal of the ‘discover’ tab, with its format being applied more and more to the regular timeline, rendering it more similar to Facebook’s newsfeed. If these changes go ahead, it will mean that, in the coming years, Twitter will be a far cry from the network we know at the moment.
Google+ launches embeddable posts
Google+ has launched the ability for certain media outlets to embed posts, two months after Facebook did the same. The posts are available to the likes of Business Insider, Financial Times, TechCrunch and Elle and will be fully interactive, allowing users to +1, comment and follow a page from within the article. If they continue to follow Facebook’s lead, expect the functionality to be rolled out to all websites soon.
350 million Snapchat messages sent a day
Image-sharing network Snapchat now sees 350 million messages sent every day, up from 200 million in June. The network are also reportedly looking at how to monetise, with initial plans including in-app purchases, according to chief executive and founder Evan Spiegel. Spiegel has also admitted to speaking with Mark Zuckerberg, though the reasons behind their conversation are as yet unknown. Watch this space.
Social media and London/New York fashion weeks
As with any major event, London Fashion Week saw a great number of social media campaigns. Mulberry won the race to dominate online conversations, as their innovative teacup invitations helped them become the most talked-about #LFW brand, followed by Topshop Unique in second; the high street brand discussed backstreet preparations on Twitter and offered style appointments at its flagship Oxford Circus store. As for topics, 11% of posts talked about innovative invites and desire for a ticket to to shows, while 8% talked about competitions by designers.
Real-time social media campaigns were a feature of the week, as started by Tommy Hilfiger during its New York Fashion Week offering; the clothing brand received 200 million impressions on Twitter and Instagram after installing a 90 foot digital board behind the catwalk, featuring real-time social reaction to the collection. Topshop hadsomething similar for its #LFW show, a live Twitter gallery that displayed the various outfits before and during the event. Moreover, fans could ‘Customise the catwalk’ through an app that allowed them to change the colours of various clothes as they appeared.
It was not just clothes brands that got involved, though. Nivea asked fans to share their ‘Outfit of the Day’ using the hashtags #OOTD and #NIVEASOFT on Twitter or Instagram. They then shortlisted 15 finalists, who were subject to a public vote; the winner received a beauty consultation with expert Giles Deacon. With all this buzz, it’s little wonder that Pinterest created a social hub for the event, especially considering its highly visual nature. A number of key influencers, including Burberry, British Fashion Council, Mulberry, Selfridges and Ted Baker all created content specifically-designed for the application.
Specsavers and Penguin produce crowdsourced crime thriller
Eyewear brand Specsavers and publishers Penguin have teamed up to produce a crowdsourced crime thriller, by asking fans to submit a framework using the hashtag #youdunnit. Three stories will then be written up by novelists Alistair Gunn, Nicci French and Tim Weaver and released for free on ebook.
Australians asked to post about citizenship on Instagram
The Australian government is asking its populace to celebrate Australian Citizenship Day by posting affirmations of citizenship on Instagram. A statement attributed to a government official said:
The citizenship affirmation is a way for Australians to publicly affirm their commitment and loyalty to this wonderful country. What we’re asking Aussies to do this Australian Citizenship Day is to create their own affirmation, starting with the words ‘As an Australian citizen, I affirm …’ and then explain a way they demonstrate what it means to be an Australian.
Sina Weibo expands to Singapore and Indonesia
According to Techinasia, Sina Weibo has officially appointed Trends Media as Sina Weibo’s Singapore and Indonesia exclusive reseller, supporting its expansion in the region. The main focus of expansion will be to increase the number of sign-ups of the ‘blue V enterprise-verified’ Weibo accounts. It is similar to Facebook brand pages but it attempts to help brands in Singapore and Indonesia to effectively target Chinese speaking users on Sina Weibo. About 70% of the Singapore’s population are able to converse in Mandarin. Singapore is fourth largest nation in terms of registered Sina Weibo users globally with 1.5 million registered users. However, Facebook and Twitter are still most used social media platform in Singapore. Will Sina Weibo become major social media platform in Singapore? Only time will tell.
Rakuten buys singapore-based video streaming site Viki
According to Techinasia, Rakuten has officially revealed the acquisition of video streaming site Viki. Viki is a Singapore based start up company offering premium TV shows, movies and music video content with crowdsourced subtitles, allowing multi language users to consume the content created from various nations. The acquisition appears to be one further step for Rakuten to go beyond e-commerce and attract worldwide users with unique service to compete with the market leaders like Amazon. This move is in line with its investment in social bookmarking site Pinterest and acquisition of Spanish online video service last year. It will be interesting to see how Japan originated e-commerce site, Rakuten will shape its path to become international digital content provider.
DrawChat joins Chat app competition in Asia
The Japanese startup known for developing the popular photo customization app DecoAlbum, has released new chat app, DrawChat. It’s the first Facebook API that utilized messenger featuring doodling and handmade emoticons. While drawing functionality and a set of cute emoticons are nothing new (as we have seen them from Taiwan-made messaging app Cubie), DrawChat is expected to be more accessible by connecting with your Facebook friends. Do you think DrawChat will be able to grab Asia’s competitive chat market, by leveraging Facebook messenger API?
Facebook open newsfeed competitions
Facebook, which previously stipulated that an app be used for pages to run a competition, has decided to allow them through the newsfeed. This should be interesting for brands, who will no longer require the budget necessary to create or lease an app; fans can enter simply by liking, commenting on or sharing a status. For the full lowdown, take a look at the post we’ve written on the changes.
Update to conversations on Twitter
Twitter has updated how it presents conversations, intending to make them easier to read. Now, tweets that are part of a conversation appear in chronological order, with a little blue line connecting them to make it clear what’s going on. The video below explains the update.
Twitter test ability to tweet excerpts from articles
Twitter last week performed a test with the New York Times that allowed users to tweet certain sections from an article, not just the headline, as had previously been the case. In one article about Saturday Night Live, the network chose certain sections that they felt people were likely to want to tweet, then highlighted them such that they could be automatically selected for sharing. The newspaper noted that the story was shared 11 times more frequently than the average from their top 500 articles of the last month, so it’s likely that we’ll be seeing this tool more in the future.
Location aware recommendations on Foursquare without checkin
Foursquare has announced that it is trialling push notifications based on location, without users having to checkin. The system will suggest occasional places to eat, or sights that you should see if in a new city and will function based on a variety of location signals. By not using GPS alone, it manages to dramatically reduce the battery life necessary, making this a possibility for the first time. The system is being rolled out to a few thousand Android users for testing.
Tumblr creates collaborations for New York Fashion Week
Tumblr has linked 20 fashion bloggers with designers and relevant organisations tocreate content for New York Fashion Week. These will take the form of ‘apprenticeships’, with the bloggers learning from their mentors and helping them produce an installation, which will be displayed in a New York gallery during the event.
Pinterest and Fashion Week
Pinterest, too, is ramping up its Fashion Week activity and has created a dedicated hub where designers and other influencers can share their various inspiration, featuring content from the likes of Michael Kors and Oscar de la Renta. In addition, the network has partnered with the television channel ‘Style Network’ to bring an on-screen ‘It List’, featuring the top ten trends for the upcoming season.
ESPN using Twitter’s Amplify for sport highlights
Sports broadcaster ESPN is set to use Twitter’s social TV platform, Amplify, to show highlights of the college American football season on Twitter. These will be pre-rolled by adverts for Verizon Wireless as part of a larger #DidYouSeeThat campaign, which will extend to ESPN’s on-screen TV coverage of the sport. The move comes after similar deals by Twitter for the MTV VMAs and with the USTA for US Open coverage – evidently, Twitter is working hard on bulking up its already strong links with TV.
GAP make us of .gif on Facebook
After tech firm Giphy has created a product that allows .gifs on Facebook, high-street fashion brand GAP has made use of the technology. It posted its first .gif, shown below, to its Facebook page last week, accompanied by #BacktoBlue copy.
Co-op produces Snapchat campaign
The co-operative is set to become the first major UK brand to use Snapchat in a marketing campaign, promoting their electrical business. Customers will be sent a code for a £30 discount on a laptop, which will ‘self destruct’ after a short time, as with all Snapchat messages.
Maaii is challenging WeChat, line and Viber in Southeast Asia
The rapid increase in number of chat app users in Southeast Asia has seen many chat app providers wanting to be a part of the competition. Maaii, a Hong Kong-based mobile chat app, is one such upcoming competitor in Southeast Asia. Similar to Wechat, Line, Viber and Skype, Maaii allows users to make free or low cost phone calls, chat with friends, create group chats, share news and send voice messages. The app was launched in Thailand in July. Chris Lewis, VP of operations at Maaii, has ambitions of expanding the app to more markets in Southeast Asia. According to TechinAsia, the app became the number one overall free app on iTunes Thailand, receiving 500,000 downloads within 24 hours. The app has seen over 1,500% growth in usage for both IM and voice calls in Thailand since July. Compared to other chat apps, Maaii has also quite impressive performance in Taiwan, Malaysia, Singapore and other countries, as Maaii has ranked number one on the iOS app stores. Will Maaii be a challenge towards chat app giants like WeChat and Line?
Can WeChat surpass Whatsapp in Singapore?
Since WeChat launched its 5.0 version, users have been actively discussing the new features across all the social media platforms in China. Currently, WeChat already reached 100 million overseas users. This shows that Messi’s endorsement has already brought a powerful impact on WeChat. As Southeast Asia is the core market of WeChat’s global expansion, Singapore is a crucial market for the company. With aggressive promotions of WeChat in Singapore, the app surpassed Line to become the second popular mobile chat app in the market. However, Whatsapp has remained the number one social networking app on iTunes Singapore as many Singaporeans still prefer to use Whatsapp rather than WeChat. According to Tencent’s Q2 2013 financial report, WeChat now had nearly 236 million monthly active users.
Facebook has 82 million active users in India
As reported by TechinAsia, with the expansion of Facebook in Asia Pacific, the platform now has 82 million active users in India, 6.6% of the country’s population. Among the impressive number of Indian Facebook users, 62 million of them access Facebook via mobile devices. Since India has surpassed Indonesia in number of Facebook users, it is now the second largest market after US for Facebook. According to Facebook’s Q2 2013 report, Facebook has a total of 339 million monthly active users in Asia. Furthermore, around 219 million monthly active users access Facebook solely on mobile. This will definitely be another new challenge for Facebook and Facebook Messenger to compete with the chat app giants in Asia.
Facebook launches active user metrics amongst impressive June figures
Facebook has released various active user figures from June in the last week, starting with an announcement that the network now receives 101 million daily mobile users in the US, or 142 million throughout the entire month, compared with respective figures of 128 million total DAUs and 179 million total MAUs. UK figures display 33 million monthly active users and 24 million daily active users, with respective mobile figures of 26 million and 20 million. The announcement of these figures can be considered a sort of advertising push for the platform’s new monthly DAU/MAU metrics, launched for desktop and mobile last week.
Social media the tactic most marketers plan to increase
A survey of marketing professionals conducted by the CMO Council has found that 70% plan to increase their social media activity in the coming year. This is the highest figure of any, followed by mobile with 69% and video with 64%.
How to alienate consumers using social
eMarketer has reported on the best way to alienate consumers using social media, with ‘poor spelling or grammar’ the chief offender. Of the 1,003 people surveyed, 42.5% cited this as a reason, followed by the 24.9% who cited forced salesmanship and the 12.8% who thought posts were too frequent. Responses differed slightly by gender, too, as shown in the below table.
Facebook testing PayPal competitor
Facebook is trialling a system that allows users to make purchases on mobile apps using their Facebook login information, considered to be a direct competitor to PayPalif it goes ahead. The system will be trialled with one partner, a flash sale site called Jack Threads, to start with, though Facebook denies the direct competition angle:
We continue to have a great relationship with PayPal, and this product is simply to test how we can help our app partners provide a simpler commerce experience. This test does not involve moving the payment processing away from an app’s current provider.
However, that’s not the only question Facebook need to answer. With issues in the past around privacy, it will be interesting to see if users are willing to hand over financial details to the network.
Facebook mobile pages add restaurant and TV features
Facebook has added a couple of features to its mobile pages by partnering with OpenTable and Rovi. The former sees users able to book a table directly through a restaurant’s Facebook page, available across North America for OpenTable customers. The latter adds listings to US primetime TV and movie pages, which will provide information on the time, channel and a short description. The restaurant addition in particular sees Facebook look to take on the likes of Foursquare in the localised social market and it will be interesting to see how the two features perform.
Facebook allow targeting for page-created events
It is now possible for Facebook page admins to target who sees a story in their News Feed about the creation of an event. The feature, which works based on seven categories (Gender, Relationship status, Educational status, Interested in, Age, Location and Language) will look as follows:
Twitter trialling display box of what TV is trending
Twitter is now testing a box with some users that shows what TV shows are trending on the network. Currently available for a limited number of iPhone/iPad users, it’s unclear if the feature will be rolled out further. If so, it can be considered another significant part in Twitter’s strategy to link itself ever closer with TV viewing.
LinkedIn introduces University pages
LinkedIn is looking to gain traction with the younger market by introducing University pages. Students can examine different notable alumni, view the career paths of alumni from different courses and begin networking with potential employers with a similar educational background.
Sina Weibo exceeds 50 million daily active users
China’s answer to Twitter, Sina Weibo, announced that it had 54 million daily active users in June 2013, up 8.3% since March. This represents strong growth for the network, though Sina itself admits a dip in the time spent on Weibo, as a result of competition from Tencent’s WeChat.
WeChat owners Tencent miss profit estimates
Tencent itself has been pushing spending on marketing its WeChat service to such an extent that it missed analyst estimates on profits; year-on-year, its net profit rose 19% from 3.1 to 3.68 billion yuan ($601 million), short of the 3.9 billion-yuan average of six analysts’ estimates. This was in large part due to a big money deal to secure footballer Lionel Messi as a brand ambassador.
Gap taking over Tumblr’s ads for a day
High street fashion retailer Gap will be taking over all of Tumblr’s ad offering for a single day, filling the space with content created by fans. Dubbed ‘Back to Blue’, the campaign will ask fans to create a piece of content about what blue means to them; the four winners will be used as Tumblr ads.
Twitter ad packages for MTV VMAs
Viacom and Twitter are teaming up to sell packages of ads on Twitter to MTV Video Music Award sponsors, during the ceremony itself. The move looks to take advantage of the increase in conversation during the event – think talking points like Kanye West storming Taylor Swift’s acceptance speech – and follows in the footsteps of similar deals Twitter has struck with sports broadcasters, TV networks and publishers from ESPN to the BBC.
Barclaycard US launch #LiketoLove Facebook campaign
Barclaycard US is planning a set of social media activations over the coming months, the first of which comes under the name #LiketoLove. This takes the form of a Facebook campaign, in which fans are asked to post a photo, along with a post explaining what they ‘Like to Love’, for the chance to win a customised daily and weekly prize.
Natwest uses Vine to promote student account
In line with the upcoming academic year, British bank Natwest is using Vine to promote its student account. It is encouraging fans to #beuniproof with a set of hints and tips on saving money. Some examples of the Vines can be seen here.
We Are Social and Jaguar celebrate modern Britain
We Are Social has produced a campaign to celebrate Jaguar’s new F-TYPE, asking people to celebrate what makes modern Britain great with the hashtag #YourTurnBritain. Stretching across Instagram, Facebook, Twitter and Tumblr, the activity takes on multiple strands, including video content from BAFTA award winning director Anthony Wonke, plus a photo submission competition using the aforementioned hashtag. Watch the video below to get a feel for the campaign.
Aer Lingus put Twitter handle on jet
Irish airline Aer Lingus has moved to make flying a more social experience, including its Twitter handle on one of its jets. Part owned by Ryanair, Aer Lingus’s move comes just months after Ryanair owner Michael O’Leary referred to social media users as “halfwits”. Slightly mixed messaging, then.
— Carphone Warehouse (@CPWTweets) August 17, 2013