Here are all of the posts tagged ‘Sina Weibo’.

We Are Social Asia Tuesday Tuneup #139

by Melissa Law in News

Twitter confirms upcoming office in Indonesia
Following Facebook’s and Apple’s moves to open offices in Indonesia, Twitter has revealed that it will also be setting up an office there within the next six months. Adam Bain, Twitter’s global president for revenue and partnerships tweeted from Jakarta last week, confirming this announcement.

Indonesia has 20 million active Twitter users and 69 million active Facebook users, proving to be a strong market for social media.

China’s Renren sees drop in active users
The social network once known as ‘China’s Facebook’ recently released its Q2 2014 earnings report, revealing that it now has fewer monthly active users than it had two years ago. Renren‘s drop in active users could be attributed to the rise of Sina Weibo and WeChat in China, which offers a vast array of services including news-reading, online payments, gaming, messaging and more.

‘Ice bucket challenge’ hits Asia
Not sure if you’ve heard, but there’s an ‘ice bucket challenge’ thing happening on Facebook right about now. It looks like it’s going to be the biggest online charity campaign ever, as our data in the Huffington Post shows. The hashtag #icebucketchallenge has received over 4.48m mentions, over 20 times the number seen by #nomakeupselfie. There have been over 2m videos on YouTube, too, including videos from a number of participating brands.

In an infographic by Social Samosa, research shows that India, Thailand and Singapore are the next highest contributors to online buzz around the charity initiative, behind the US and UK. These three Asian countries contributed to a total of 14.7% of online buzz.

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We Are Social Asia Tuesday TuneUp #137

by Haiyi Tang in News

#icebucketchallenge goes viral around the world
A hashtag called #icebucketchallenge started trending over the weekend on social media. This tag is associated with a cool challenge, accomplished by dumping a bucket of ice water (or ice cubes) on yourself, then posting and tagging a photo of the feat on social media. Upon completion, challengers nominate 3 people to either follow suit with the challenge or donate $100 USD to the US-based ALS Association (an advocacy, care and research association for ALS).  The ALS association is aiming to utilise the ice bucket challenge to encourage people to pay attention to, or donate for those affected by the disease. There have been more than 118,000 tweets mentioning the #icebucketchallenge in the past 30 days according to Topsy. The ALS Association had subsequently raised $7.6 million in donations over the course of a two-week period–a sum that trumps last year’s $1.4 million raised in the same period.

The ALS (Amyotrophic Lateral Sclerosis) ice bucket challenge is now taking over America, and when Mark Zuckerberg nominated Bill Gates for the challenge, he gave him 24 hours.

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Surprisingly, the #icebucketchallenge also went viral in China. The hashtag  has already ranked as the most trending topic in China in just two days. There have been 167,000 discussions and 180 million views on the #icebucketchallenge, reaching 16,000 individuals in China so far. The challenge successfully attracted a massive amount of influencers and celebrities from different industries to challenge the game as well.
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Twitter turns favourites into retweets
According to The Next Web, Twitter has been experimenting with a new feature that turns favourited tweets into retweets on mobile and web versions of the site; this feature has also started to annoy some Twitter users.  A number of users are seeing the tweets they favourited from the brands they follow or the people they follow automatically turned into retweets, and appearing on their Twitter timelines. The Next Web also mentioned that the new feature has impacted some users’ Twitter user experiences, making the users feel frustrated because the retweets are irremovable and appears permanently on their timelines. Twitter appears to be experimenting with many more different features on a regular basis, such as payment and shipping option.

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Sina Weibo grows to 157 million monthly active users 
According to Sina’s Q2 2014 report, the platform has grown to 157 million monthly active users, up by 30 percent in the past 12 months. For daily active users, Sina Weibo has reached 69.7 million. Compared with WeChat, however, Sina Weibo is still far behind WeChat’s massive MAU base of 438 million. WeChat’s dominance may have been strengthened by their recent launch of its first foreign-made game, a WeChat edition of the popular Candy Crush Saga on Android.

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We Are Social Asia Tuesday TuneUp #136

by Ji Eun Kim in News

Weibo adds new feature for video records and uploads
Weibo app added a new feature that allows video recording, uploading and playing directly in Weibo. Although embedded videos have been there for a while, it’s meaningful that this is the first time Weibo ever built video function directly without involving third party sites. However, the new function doesn’t seem to be a threat to existing local video sharing apps like Tencent’s Weishi and Sina’s Miaopai at the moment as it doesn’t have video editing ability. But the new feature might add more burdens on Sina for the responsibility to censor inappropriate video content.

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WhatsApp might no longer be free in India
Free messaging or call apps like WhatsApp and Skype might not be free anymore in India. The issue all comes down to the conflict between Telecom companies and OTT (over-the-top) service providers. (OTT refers to text, audio or video sent over the internet.) With rising smartphone usage and data access in India, increasingly fewer people are using SMS or phone calls, which are more profitable than data plans for Telecom companies. In order for revenue to bounce back, Telecom companies have requested the Telecom Regulatory of India (TRAI) to approve a so-called ‘connectivity charge’ for free messaging and calls. But it is not clear whether this ‘connectivity charge’ will be applied to consumers in addition to data usage. However, the Internet and Mobile Association of India argues that TRAI should not be involved in this matter. It remains to be seen how the issue will pan out.

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All chat apps in China to verify users with real identities
In an effort to “clean up” all instant messaging services, the Chinese government has ruled that all public account owners on any chat apps in China have to register with their true identities and get permission to publish. Although some chat apps like Weixin already has started real-name verification processes last year, this is the first time that the government has issued a formal regulation on this matter.

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We Are Social Asia Tuesday TuneUp #122

by Suhaina Adam in News

WhatsApp hits 500M active monthly users
WhatsApp has announced it just passed half a billion monthly active users. However, the question over how brands will tap into this huge audience remains unanswered.

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Line introduces sticons for Android
Japanese messaging service Line recently introduced sticons – a hybrid between stickers and emoticons. You can now use them as large, standalone stickers or as emoticons when used in text messages. Over 1,000 sticons are available from faces, animals, symbols, sports, vehicles to even Line character sticons as well. An iPhone update will also be available soon.

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Line’s Creators Market to start next month
Line has also recently released more details of its upcoming Creators Market where anyone can create, submit and sell their own stickers for use on Line chats. For a start, these stickers can only be bought by users from Indonesia, Japan, Taiwan and Thailand, with sticker creators able to receive half of the net income sticker sales. Time to start doodling!

WeChat adds flight booking services
To add on to its m-commerce offerings, Tencent-owned WeChat has teamed up with travel site LY.com to allow you to book your flight tickets using WeChat Payment and receive instant notifications on your flight statuses. This is currently only available to users in Guangzhou and Shenzhen, with more cities to follow suit as well as other online booking services by LY.com.

Sina Weibo’s value jumps after IPO
Sina Weibo went public last week. From its IPO price of $17 per share, its value shot up 19% in the first day, closing at $20.24. Day two saw a further growth of 12% by the time markets closed, at one point reaching the $24 mark. Looking good so far, Weibo…

Adobe releases stats on Facebook ads
Adobe has released its quarterly report on Facebook Advertising for Q1 2014, and it’s good news for Facebook advertisers. The stats show cost per click decreasing 2% year on year and 11% quarter on quarter, while click through rate has jumped 160% year on year and 20% quarter on quarter. Other results include an increase in engagement and video views, plus evidence that suggests most engagement/video views happen on Fridays. Take note, social media managers!

Facebook launches ‘Nearby Friends’
Facebook is rolling out a new feature for US iPhone and Android users, named ‘Nearby Friends’.

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The opt-in system allows users to browse the approximate locations of all their friends who have also signed up, as well as to receive push notifications when one of them is nearby. Mashable has played around with the system and posted an article about it, in which they examine its various features. The author discusses how to turn on the system and displays how it shows only a rough location, even after opting in, unless a user chooses to share more details with a friend. Naturally, Nearby Friends is collecting a lot of data, and the piece makes a point to discuss the long-winded process of erasing it. Facebook hasn’t ruled out using the feature’s data to serve ads in the future.

Facebook to reveal mobile ad network?
Facebook is rumored to be set to launch a mobile ad network. Details are slim on the ground just now, but allegedly all will be revealed at the F8 developer conference at the end of this month. You know where to come then, don’t you? Yes, your favourite weekly round up of all things social media.

Facebook to launch ad segment for the World Cup
Facebook looks set to create a new audience segment for its largest advertisers, made up of those watching this summer’s World Cup. It would be the first time that the network has created a segment specifically for a TV event, pitting it against Twitter, the reigning champion of social TV. Advertisers can already target an audience segment named ‘FIFA World Cup’, but the new alternative will be updated daily to include those who start to show interest after the event begins.

Twitter to offer mobile ads beyond its own app
After purchasing the mobile ad exchange MoPub last September, Twitter now has the ability to offer mobile ads beyond the Twitter mobile app. The social network, which attributes 75% of its business to mobile, can now show ‘app install’ ads in apps across MoPub’s network, including WordPress, OpenTable and Songza.

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Google+ updates ads
Google+ has made three updates to its ad offering. Firstly, +Post ads, which turn G+ content into display ads, are now available to all pages with 1,000 followers or more. Secondly, brands can now choose to automatically promote their most recent update and only pay once it receives engagement. Finally, it is possible to promote a Hangout to a +Post ad, allowing users to either RSVP, watch live or watch a recording.

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We Are Social and Evian bring Spiderbaby to Twitter

We Are Social has helped Evian bring its sponsorship of the new film, Amazing Spiderman 2, to life on Twitter. Using the hashtag #AmazingBabyRescueMe, the water brand asked followers to tweet in their everyday dilemmas and receive a personalised response from the Amazing Baby character. Replies included tweets, Vines and illustrations, such as the below:

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Dos Equis starts marketing on Foursquare
Dos Equis has brought its signature character, the ‘Most Interesting Man in the World’, to Foursquare. Continuing with his classic tone of voice, which has even spawned its own meme, the page will be populated by content like the below.

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US Airways post interesting image to Twitter
US Airways posted an ‘unsavoury’ image to Twitter last week. If you haven’t seen it, here’s a Buzzfeed article that shows the picture, which is very NSFW. The airline has apologised and has said that it’s investigating exactly what went on. However, the employee won’t be losing their job. We Are Social’s own Leila Thabet discussed why with Mashable, comparing it to other ‘Twitter fails’. As it’s so clearly a mistake, the brand has managed to sidestep major criticism – it isn’t the same as when Kenneth Cole made light of the Egyptian political situation to try and boost sales, for example.

NASA asks everyone to post a #GlobalSelfie
Had enough of selfies? NASA hasn’t. The organisation is celebrating Earth Day byasking people around the world to post pictures of themselves, wherever they are. The images will then be compiled, along with shots from NASA’s satellites, into a giant mosaic of the entire planet. As selfies go, these ones sound pretty good.

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We Are Social Asia Tuesday TuneUp #118

by Ji Eun Kim in News

Sina Weibo to be officially called Weibo
China’s number one social network, Sina Weibo will officially be called Weibo with the drop of ‘Sina’ from its name to be listed on US IPO. The logo on the site has also been modified accordingly. In Chinese, Weibo translate to “microblog”. By taking over the name that refers to the platform itself, Sina Weibo expect to get further leverage in the competition with other services including Tencent Weibo and Netease Weibo. The reason for this act (in spite of Sina Weibo leading the market share anyway) seems to be in the attempt to set potential investors at ease from the worry that the number of microblogging users are in the trend of decline and users are less engaging on the platform. This is seen as a response to China’s efforts to minimize the influence as a free thought platform. Furthermore, time spent on Weibo is decreasing as Tencent’s messaging service WeChat takes away the time users spend on mobile. Even so, will Sina Weibo’s new name actually make a way to lift the value of Weibo in US IPO?

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Line recorded 70% growth with 390 million registered users worldwide
According to the latest update from NHN corp, messaging app, Line has recorded 390 million registered users worldwide, which is almost 70 percent growth from 7 months ago. Japan has the largest number of registered users with 50 million, followed by Thailand with 24 million users. The success in Thailand can be explained by its’ endeavor to the complete localization and meeting local needs. To do this, Line set up a local office with Thai employees and partnered with local companies, providing users with local content. However, Line still has a long way to go to beat its counterparts like WeChat and WhatsApp and strengthen its presence globally. WeChat has 355 million active users and WhatsApp has 465 million active users.

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In Malaysia, 5.4 million tweets are posted per day
Zocial Inc., a leading social media agency in Thailand and Malaysia published an info graphic that looks at Twitter landscape in Malaysia. Based on the data analyzed from February 2014, 3.5 million twitter users are from Malaysia and 21.8% of them are active users. A total of 162.4 million tweets were posted in the examined period, which suggests approximately 5.4 million tweets were made per day. Brands, celebrities and politicians are also on Twitter in Malaysia. The most popular twitter handle is the current Malaysia Prime Minister and three out of five top brands with most followers are airlines. Check out the full info graphic here:

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Twitter is struggling to keep users tweeting
Twopcharts, a site that measures account activity on Twitter, has produced reports that display the platform’s retention issue. Almost 40% of the 20m accounts registered every month send at least one tweet in the first month, but this is likely to decrease to one quarter after a year. It may be the case that Twitter users are logging in but not tweeting. The table below shows the extent of the issue.

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Instagram hits 200 million users
Instagram produced a blog post last week to celebrate passing the 200 million user milestone. The network, which has added 50 million users in the last six months, has now seen over 20bn photos shared. Its growth in the US is particularly impressive, where there are now 50.6 million users in total, of whom 35 million access Instagram at least once a month. These figures mean Instagram and Twitter are now very similar in size – the former has more mobile users, but the latter’s desktop usage leaves it slightly larger overall.

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Twitter and TV
There were two pieces of research released by Twitter today about Twitter’s relationship with TV. The first discussed the importance of hashtags: 75% of those surveyed believed hashtags were used because they were seen on TV, while 76% thought other users made sure tweets about TV were funny in order to get retweets. Finally, 69% liked seeing celebrities talk about TV on Twitter. The second looked at the way in which people discuss TV on the network, making a distinction between ‘relaxed’ and ‘engaged’ types of behaviour. Analysis of two BBC programmes, Line of Duty and The Voice UK, display the difference between drama and live events. For drama, conversation peaks before and after the show, while talent shows tend to produce sustained chat throughout.

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How marketers use Twitter
Twitter’s use for marketers is primarily in increasing brand awareness, as 72% of respondents made clear in a recent survey of more than 1,000 marketing professionals.

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Perhaps oddly, considering the above goal, Socialbakers found that only 23% of marketers are using Twitter advertising at the moment. This falls in fourth place among social networks, after Facebook (92%), YouTube (35%) and LinkedIn (24%).

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Wisemetrics produce research on Facebook reach
Wisemetrics has produced an article about the extent of the decrease in post reach on Facebook. They display that it has been a two-step process, with dips in both August and November, followed by a plateau since roughly January. The larger the page, the bigger the decrease: pages with over one million fans have suffered a 40% decrease, compared with 20% for pages with one thousand.

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Facebook is number one for social commerce
Facebook drives by far the most online commerce of all social sites, according to online store operator, Shopify, and accounts for almost two-thirds of referrals to sites operated by the company. In total, 85% of all social orders were driven by Facebook, which amounts to a 129% year-on-year increase. It wasn’t the highest in terms of order value, though, coming in fourth behind Polyvore, Instagram and Pinterest.

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Facebook purchases Oculus-VR
Facebook has announced its intention to purchase Oculus VR, known best for the ‘Oculus Rift’, a 3d virtual reality headset. The move is worth $2bn in cash and stocks and is described by Mark Zuckerberg as a “long-term bet on the future of computing.” Nick Hearne, senior creative at We Are Social, spoke to the Drum about constrasting senses of “admiration and trepidation” about the move:

I’d certainly question whether this is even the right move for Facebook right now. For me, Google’s move into robotics with the purchase of Boston Dynamics has more credibility than Facebook moving into virtual reality. We’ll have to wait and see whether this acquisition is an admirable ‘moonshot’, or a case of joining the scramble to snap up any hot new tech companies for Zuckerberg and co.

Other online users were even more sceptical, to the extent that Oculus founder, Palmer Luckey, had to take to Reddit to quell fears about the future of his company. He assured users that a Facebook account wouldn’t be needed to use Rift, but didn’t rule out either Facebook branding or in-game advertising.

Facebook expands Lookalike Audiences
Facebook has extended the capability of Lookalike Audiences. Now, advertisers can create audiences based on people who visit their website, use their mobile apps or are connected to their Facebook pages, where previously only information like email addresses, phone numbers and user IDs could be used.

Twitter makes photos ‘more social’
Twitter introduced two major changes to photographs last week: users can now tag up to ten others in a photo and post four separate photos in one tweet. Naturally, certain brands were quick to react, as shown in the below examples.

 

 

 

 

Twitter partners with Billboard and ITV
Twitter announced two partnerships this week. First of all, the network will be working with Billboard to create social music charts, based on online chatter, which will include a section for ‘new and upcoming’ artists. Secondly, the UK’s ITV has announced that it will start using Twitter’s Amplify service, which will allow brands to purchase pre or post-roll adverts on ITV content across the network.

LinkedIn introduces Insights for published content
LinkedIn has announced a free set of Insights, aimed at showing brands how effectively their content is performing on the site. Not only can companies see which stories are trending on the platform, but each will be assigned a performance score based on the effectiveness of their posts, as well as those of related influencers and employees.

It is this last group that could be key to brands’ success on the platform. Last week, Adweek published a piece on the importance of employees on LinkedIn, discussing how their cumulative reach can be higher than that of the brand itself.

Pinterest is preparing to launch ad business
Pinterest is getting ready to roll out the ad business it has been testing since last September, with a soft launch planned for April. Digiday showed some examples of how the ads will look, which reportedly came from a pitch deck sent by Pinterest to an unnamed agency. Other takeouts from the deck include the main target audience (women on mobile), the cost ($30 per 1,000 impressions) and the plans for targeting, which will occur on both a national and regional basis.

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Foursquare launches ‘Tap to Tweet’ ad product
Foursquare has added a new element to its ad offering. Entitled ‘Tap to Tweet’, the system encourages users to tweet pre-written marketing messages on checking into certain locations.

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BlackBerry looking to monetise BBM
BlackBerry has updated its BBM instant messenger with two new features, each aimed at raising revenue. The platform will now feature sponsored content, alongside a virtual goods store that allows users to purchase stickers.

The Sun adds hashtags to print stories
British newspaper The Sun has become the first of its national rivals to include hashtags in print stories. A postscript titled “What Do You Think?” appears at the bottom of certain articles, encouraging readers to take to Twitter to discuss the paper’s content.

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Nike hosts ‘shoppable’ Google+ hangout
Sportswear giant Nike hosted the first ever ‘shoppable’ Google+ hangout last week, in partnership with Asos, to celebrate 27 years of the Air Max product. Hosted by MTV’s Rebecca Dudley, the stunt discussed the various different ways in which the trainers can be worn.

Taco Bell buys its first Instagram adverts
Fast food chain, Taco Bell, is promoting its new breakfast menu using the hashtag #WakeUpLiveMas, and will do so by purchasing Instagram ads for the first time. Other social marketing is being employed, too, including Vine videos, Snapchat messaging and the influencer activity we reported in last week’s Mashup.

Barack Obama joins Quora
Following in the footsteps of his Reddit AMA, Barack Obama is joining Quora to answer questions on the Affordable Healthcare Act, and will become the first verified account on the site. Unlike on Reddit, he will not be responding live; instead, the President will answer questions that people have already asked on Quora about the act. His answers will be aggregated on his profile and across the site under existing topics.

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