Here are all of the posts tagged ‘Singapore’.

We Are Social Asia Tuesday Tune-Up #215

by Andy Feng in News

Uber launches in Pakistan, prioritizes rider safety
Uber rolled out its uberGo service in Lahore on Wednesday, which is the app’s cheapest ride option offering chauffeur-driven hatchbacks. The uberGO service also allows riders to share their estimated time of arrival or a map with others to track their location.

Safe and reliable public transportation has long been an issue in Pakistan, particularly for women and places constraints on their mobility and ability to travel to and from their work places, according to a 2015 International Labor Organization report.

This will go a long way in assuaging the fears of women riding in private driver services like Uber, especially in countries where such concerns are prevalent.

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Social Media agency gets pulled into an online spat with this Instagrammer
An online spat between a photographer and AIA gets put on the spotlight when the social media agency asked for permission to use the photographer’s image as part of their campaign.

The agency simply hoped to encourage user generated content but was perceived wrongly by the owner.
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The agency has came out to say the entire situation has been taking out of context.
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Facebook revamps News Feed to prioritise live videos
Facebook has altered its News Feed algorithm to give preference to live videos, explaining that users are now spending three times longer watching live video in comparison to an archived stream. The new concept aims to seamlessly unite live video and your timeline together cough Persicope cough. Some publishers have already welcomed the news – Huffington Post has said it will live streaming election coverage on Facebook instead of its website because that way it’s easier to interact with its correspondents. Additionally, brands who have previously said they’re more likely to use Periscope when live streaming may be swayed over now Facebook automatically pushes these videos to the top. RIP Periscope? RIP my data allowance!

Facebook Messenger partners with Spotify
Remember the days when Facebook Messenger was used purely as a messaging platform? These days you can use it to order an Uber, chat to brands directly and now, share your awful taste in music. iOS and Android users can now share songs, artists or playlists that they are listening to by selecting the Spotify option in the ‘more’ section on Messenger. Once your friend taps the link, they’ll be ferried over to Spotify where they can cast judgment. Instead of sending screenshots or typing out song names (what a chore!), it aims to inspire deep conversations about music, boosting engagement for both Spotify and Messenger.

WhatsApp introduces support for document sharing
With over one billion monthly active users, WhatsApp is the big daddy of colloquial messaging, however on a professional basis it lacked a key functionality. So, last week, WhatsApp added a document sharing feature; it currently only recognises PDF files – great for e-tickets and scans – but it also lets you link to download files from iCloud and Dropbox. The move demonstrates WhatsApp’s plans to monetize the service in a business environment.

Instagram blocks deep linking in bios
If you had a link to your Snapchat in your Instagram bio, like many celebrities and 13-year-old girls, it’s not going work anymore. That’s because Instagram is ‘flexing its platform muscle’ and getting rid of deep links to Snapchat and Telegram within the app. Instagram spokesperson stated that it is “not the way our platform was intended to be used. Other types of links are still allowed.” That’s good news if you want to share links to blogs, websites and YouTube pages.

Facebook’s photo-sharing Moments app now supports video too
Introduced last June, Facebook’s Moments app was an easier way to share photos with friends and family. Now, a new update has widened Moments’ scope to include video sharing. Alongside the news of the new video feature, Facebook took the opportunity to share the success of Moments, with a whopping 400 million photos shared since its launch. Legend has it that before the days of Facebooking, Tweetering and Snapchatting, people shared moments face to face. It’s probably just a myth.

Snapchat reaches eight billion views per day
Eight billion. Eight. Billion. To break that down for you, that’s more than the population of Earth… and four times more than video-views-per-day figures that Snapchat released last May. It’s a big number. With its eight billion video views a day tally, Snapchat matches, at least on paper, Facebook’s daily video views. Snapchat also revealed that its 100 million daily users are spending an average of 30 minutes each day on the platform, with over half of new joiners being over the age of 25. Snapchat was unavailable to comment on their success; we can only assume that they’re too busy projectile vomiting rainbows.

11th March: Snapchat Day
Snapchat is teaming up with Major League Baseball to launch the first ever Snapchat Day (yes, really). Usually, MLB policies forbids the use of social media during regular and postseason but this year, Snapchat Day will see content broadcast from players and teams for all to see. This multi-year partnership will see the app cover a series of games and events throughout the series and users can even add individual teams for exclusive behind-the-scenes footage. Snapchat will benefit from ad revenue the partnership content pulls in, and MLB will attract a younger fan base. I’m personally holding out hope for a Snapchat Day public holiday.

LinkedIn launches targeting ad feature
LinkedIn now allows businesses to target ads to specific companies that they’re actually trying to reach, by running native ads through Sponsored updates or Sponsored InMail campaigns. The feature, aptly named ‘Account targeting’, allows marketers to provide a list of up to 30,000 companies they wish to target. LinkedIn then completes the nitty-gritty checks to see which of those are amongst the 8 million companies using LinkedIn before targeting their pages, on top of matching certain criteria such as seniority. According to Lindsey Edwards, senior product manager for LinkedIn Marketing Solutions, there have been promising results so far, with customers investing increasing amounts.

Apple finally joins Twitter
About time, guys! As of last week, you can now communicate with Apple on Twitter, by using their new customer service handle @AppleSupport. The account, which seeks to “provide tips, tricks and helpful information when you need it most”, racked up an enviable 24,000 followers within two hours. Although Apple has dabbled in Twitter handles before for specific products like iTunes and Apple Music, their new strategy highlights the importance of using as many channels for customer service as possible. Time to bombard @AppleSupport with all the questions I’m too lazy to Google.

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We Are Social Asia Tuesday Tune-Up #206

by Tan Xing Long in News

Is there truly no such thing as bad publicity for businesses?
Timely responses to customers’ feedback tend to be a hallmark for good community management, but serving it with a dose of passive-aggressiveness might not be the best idea. Two Singaporean eateries, Crab in da Bag and Lavastone Steakhouse, were recently caught in a PR storm due to their replies to poor reviews left by their customers.

A Crab in da Bag customer, Joan Soon left a poor review on the page:
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Which was followed up with this reply:

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To which the customer replied:
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However, Crab in da Bag seems adamant that they have done their best, much to the dismay of other customers :
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Similarly, Lavastone Steakhouse‘s responses to poor reviews left some of its customers amused and flabbergasted, with the owner going one step further to name and shame the reviewer: 
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So is there such a thing as bad publicity? We’ll leave you to decide on that 😉

New and improved Boomerang makes sharing a whole lot easier
With its newest update, Boomerang is now fully integrated with Facebook and Instagram, making sharing as easy as a simple tap. Besides that, other notable improvements include the removal of auto-save for videos and integrating the phones’ flash system into the app.
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We Are Social Asia Tuesday Tune-Up #202

by Nurfarah Mattar in News

Star Wars at Changi Airport: Chatter of the Jedis
Walt Disney has partnered with Changi Airport, fuelling anticipation for the 7th film installment. The campaign consists of a life-sized everything (X-wing fighter, Stormtrooper figurines, R2-D2), sale of exclusive merchandise and photo opportunities with key characters. Visitors can also navigate through a playhouse, inspired by the Hardangerjokulen Glacier.

Holy sith, that is tremendous effort – but where does social fit in the marketing mix and has this translated into online buzz?

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(Source: Sysomos Map)

Not bad, there were a total of 11.8K mentions in the period of October and November. Many geo-tagged their visits, made special trips for the exhibit, and were excited when Changi received international recognition. We like this – organic conversations, shareability and an extension of positive sentiment into a sense of pride for the country.

 

Looks like the force has awakened in good ol’ Changi.

Brands Amongst Top 3 Interests of HK Instagrammers

Nielsen Audience Research recently conducted an “Instagrammers in Hong Kong” study, which revealed some key findings:

The majority of Hong Kong Instagrammers are between ages 18-34, have high spending power, and listed brands as their top 3 areas of interest. In fact, 1 out of 2 Hong Kong users follow brands on Instagram. Female users resonate with fashion and beauty, while male users are generally trend-conscious.

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We Are Social Asia Tuesday Tune-Up #194

by Andy Feng in News

Mixed reactions to terrorism tweets by Call of Duty in Singapore 
This isn’t quite the case of a PR stunt gone completely wrong, but it wouldn’t be a far cry to say that video game developer Call of Duty may have lost a few fans because of its latest Twitter campaign in Singapore.

The video game developer came under intense fire after tweeting a series of “War Of The World” style tweets describing key locations in Singapore coming under attack.
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Some called it offensive, others said it was done in bad taste.

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However, there were some who responded positively.

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The Twitter campaign was built to stir anticipation ahead of the release for Call of Duty: Black Ops III, which is set in Singapore in 2065. The Call of Duty team has decided to keep the original tweets, asserting that they were purely promotional.

Meet Digital Green, the Youtube for rural India and Sub-Saharan Africa
Guess what Facebook? You’re not the only one in the business of connecting developing nations with the rest of the world.

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Digital Green is a New Delhi-based non-governmental organisation that works with other NGOs and development boards to bring video technology and sharing to rural communities in India and Sub-Saharan Africa. They are taught to record their own videos, which they then use to share and learn about issues like agriculture, health practices, nutrition and social issues. Village leaders then organise community events where these videos are screened and shared with their local communities.

Digital Green currently works with around 600,000 individuals across 5,000 villages in India. 85 percent of these people are women. The site currently has over 330 video collections, with some holding up to 20 videos.

Instagram blames Apple for anti-nudity stance
The finger pointing has begun. Following the blowup over the recent #FreeTheNipple campaign, Instagram is blaming Apple for their strict anti-nudity stance to pull down posts showing women’s nipples. Instagram has complained that their age ratings are restrictive, and this was set by Apple, not the Instagram team.

While photographs of women’s nipples of women were deleted, the men’s were not, igniting an online outrage. A handful of celebrities threw their support behind the campaign, with some even posting topless photos of themselves.

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We Are Social Asia Tuesday Tune-Up #193

by Nurfarah Mattar in News

Almost Confirmed: Consumerism Found on Mars
Following NASA’s announcement, a flurry of content has been released by brands. The folks at 20th Century Fox were particularly reeling with jokes, premised on their upcoming film, The Martian (For the Curious Cats: Did NASA time its Mars announcement to coincide with ‘The Martian’?). Also spotted was Matt Damon, toasting to a liquid diet. The Facebook video received close to 40K views within hours.

Also chiming in was Lego, Papa John’s, Intel and the Internet in general.

Back in Asia, mentions of the discovery exploded on Twitter.

There there, Liverpool fans.

Spotify Hongkong Launches First Gig Series in Style
With over 20 million subscribers, Spotify is a household name in the online streaming industry. Now the company has taken music offline, in a suspicious move toward world domination.

Found the Sound is the brainchild of Spotify and Fashion Walk – delivering live music for shoppers at Causeway Bay, Hongkong. Sunita Kar, Managing Director of Spotify Asia, explained how ‘music and lifestyle go hand in hand’. The event series allows engagement with Hongkong shoppers, as well as the delivery of experiences beyond a digital platform.

With an emphasis on lifestyle and experiences, Spotify has taken a page out of social thinking. It is people who make brands social, not platforms.

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