Here are all of the posts tagged ‘Singapore’.

Social, Digital & Mobile in August 2014

by Simon Kemp in News

We Are Social - Global Digital Stats 2014-08

We posted a bumper selection of infographics in August, so I thought it might help to share them all in one place here.

We’ll start with the latest global numbers, but you’ll find individual Digital, Social and Mobile data for a whole host of countries below too.

If the country you want isn’t here, you’ll find 100+ more countries in the following reports:

We Are Social - Global Digital Stats 2014-08-30

We Are Social - Global Chat App Figures 2014-08-25

We Are Social - China Stats 2014-08-29

We Are Social - Singapore Stats 2014-08-26

We Are Social - Indonesia Stats 2014-08-27

We Are Social - Philippines Stats 2014-08-25

We Are Social - Pakistan Stats 2014-08-25

We Are Social - Australia Stats 2014-08-25

We Are Social - Belgium Stats 2014-08-25

We Are Social - Digital in Barbados Aug 2014

We Are Social - Kenya Stats 2014-08-25

If you still can’t find data for the country you’re looking for, tweet us via @wearesocialsg and @eskimon and we’ll see what we can do!

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We Are Social Asia Midweek Mashup #138

by Zahirah Taha in News

LINE’s user-generated stickers received US$12 million in sales
Earlier this year, LINE allowed users to create and register their own stickers. Since going live in mid-April, over 1.7 million sticker sets have been created and within three and a half months, have generated almost US$12 million (SGD$1.5 million) in sales revenue.

WeChat driving change in China’s app ecosystem
China’s app ecosystem is fast expanding, as consumers increasingly spend on apps. Notably, China was ranked the third largest contributor to iOS revenue. Junde Yu, Asia-Pacific Vice-President of app-ranking firm App Annie, noted that the key driver of this change is WeChat. With 438 million users actively using the platform to interact with other users and even play games, WeChat has been responsible for this behavioural change in Chinese mobile users.

‘Twitter for voice’ app Bubbly sold to Indian mobile services firm
Amidst the speculation of the future of Bubbly, the company has announced that it has been acquired by an India-based mobile company, Altruist Technologies. Bubbly is intended to be used alongside Altruist’s one-to-one messaging platforms and will be cross-promoted and its resources shared. However, even with the deal, Bubbly will remain an independent business.
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12 Things Singaporeans Tweeted On National Day

by Suhaina Adam in News

So last Saturday afternoon, I plopped down on the couch to catch the National Day Parade, and boy, was I in for a show. Singaporeans may tend to complain A LOT about Singapore, but on 9th August, there’s always that sense of pride to call this little red dot our Home.

I was curious to find out what Singaporeans had to say on National Day and lucky me, it was raining tweets all day. Here’s what I found:

1) Singaporeans are especially patriotic on National Day

2) We are proud to be in a multiracial society


3) We all agree it was a good decision not to have an NDP song this year

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I won’t tell if you won’t: #donttellmum

by Laura Picard in News

Father’s day is just around the corner, and a few folks here at We Are Social Singapore have decided to scrap the usual approach–canned phrases, cookie-cutter gifts and Hallmark greeting cards–those gestures that seem applicable to everyone, and yet speak to no one in particular at the same time. Instead, we wanted to celebrate the uniqueness of every relationship with dad, and those unspoken rules that sometimes need to be bent in the name of having a bit of fun.

Like that time when you left the door unlocked, or snuck in after curfew, and he caught you but kept it “between us”. Or that time when you were the one covering for dad, cause he forgot to buy the milk (again!)–those little moments that always ended with a pact: “Don’t tell mum.”

We’re still taking submissions, on both Twitter and Tumblr. If you like what you see, and if you’re keen to get an illustrated dad moment of your own, give us a shout and we’ll do our best to make your Father’s Day extra special this year :)

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Be a friend to your brands: Scoot + SGAG

by Laura Picard in News

Just over one year ago, we blogged about the brand-to-brand banter that turned a near-miss PR crisis into a gold mine of meaningful engagement.

To recap: budget airline Scoot presented an airfare promotion on flights to Seoul, during a moment of political tension with its neighbour to the North. When SGAG called them out on this less-than-opportune timing, Scoot responded in the best possible manner on all fronts.

Instead of dismissing or ignoring the issue, they addressed SGAG in an approachable and light-hearted tone. With equal parts self-deprecating humour and subtle recognition of the events at hand, Scoot gently steered the conversation in a manner that disarmed a potential time bomb and cleverly charmed both Scoot’s and SGAG’s large audiences on social media.

In a recent crossing of paths, Scoot has posted a commemorative post that, again, demonstrates the invaluable nature of being a friend to your brands. SGAG’s trolling antics were far from over after the untimely promotion last year. While Scoot could have taken one of many courses of action, the brand decided to acknowledge their continuing banter, and celebrate a ‘good two years’ of troll-and-response. In doing so, Scoot highlights its own quick wit, and perhaps more importantly, its ability to carry on playful conversations–and maintain strong relationships–on a long-term basis.

This is Scoot, ‘walking the walk’ at a time when funny conversations between brands are so often dismissed as staged PR stunts rather than recognized as forms of genuine discourse. While not without motive, Scoot’s continued brand friendship with SGAG is a testament to the unparalleled successes that bloom from organic engagement — the kind of success that, ultimately, no amount of paid media can really buy.

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