Here are all of the posts tagged ‘Singapore’.
Is there truly no such thing as bad publicity for businesses?
Timely responses to customers’ feedback tend to be a hallmark for good community management, but serving it with a dose of passive-aggressiveness might not be the best idea. Two Singaporean eateries, Crab in da Bag and Lavastone Steakhouse, were recently caught in a PR storm due to their replies to poor reviews left by their customers.
A Crab in da Bag customer, Joan Soon left a poor review on the page:
Which was followed up with this reply:
To which the customer replied:
However, Crab in da Bag seems adamant that they have done their best, much to the dismay of other customers :
Similarly, Lavastone Steakhouse‘s responses to poor reviews left some of its customers amused and flabbergasted, with the owner going one step further to name and shame the reviewer:
So is there such a thing as bad publicity? We’ll leave you to decide on that 😉
New and improved Boomerang makes sharing a whole lot easier
With its newest update, Boomerang is now fully integrated with Facebook and Instagram, making sharing as easy as a simple tap. Besides that, other notable improvements include the removal of auto-save for videos and integrating the phones’ flash system into the app.
Read the rest of this entry »
Star Wars at Changi Airport: Chatter of the Jedis
Walt Disney has partnered with Changi Airport, fuelling anticipation for the 7th film installment. The campaign consists of a life-sized everything (X-wing fighter, Stormtrooper figurines, R2-D2), sale of exclusive merchandise and photo opportunities with key characters. Visitors can also navigate through a playhouse, inspired by the Hardangerjokulen Glacier.
Holy sith, that is tremendous effort – but where does social fit in the marketing mix and has this translated into online buzz?
(Source: Sysomos Map)
Not bad, there were a total of 11.8K mentions in the period of October and November. Many geo-tagged their visits, made special trips for the exhibit, and were excited when Changi received international recognition. We like this – organic conversations, shareability and an extension of positive sentiment into a sense of pride for the country.
Whatever it is must bring my bf to changi on his off day to the star wars exhibition.
— NurSuhaila (@mxrysue) November 24, 2015
Not a fan of Star Wars but want to go to airport and visit the exhibition and take photos.
— Sri Nur Afiqah (@SriNurAfiqah) November 30, 2015
So my parents and ain went to the airport for Star Wars without me. Why do I always have to be left behind.. 😭😭
— ANDY. (@MNFBH) November 28, 2015
— YELLOW (@LEONGERR) November 27, 2015
— Kashvinder Mann (@KashMann27) November 26, 2015
all the star wars merchandise in changi so cool
— ashley (@ashspyke_) November 26, 2015
— Stefan Dörr (@StefanDoerr) November 29, 2015
Looks like the force has awakened in good ol’ Changi.
Brands Amongst Top 3 Interests of HK Instagrammers
Nielsen Audience Research recently conducted an “Instagrammers in Hong Kong” study, which revealed some key findings:
The majority of Hong Kong Instagrammers are between ages 18-34, have high spending power, and listed brands as their top 3 areas of interest. In fact, 1 out of 2 Hong Kong users follow brands on Instagram. Female users resonate with fashion and beauty, while male users are generally trend-conscious.
Mixed reactions to terrorism tweets by Call of Duty in Singapore
This isn’t quite the case of a PR stunt gone completely wrong, but it wouldn’t be a far cry to say that video game developer Call of Duty may have lost a few fans because of its latest Twitter campaign in Singapore.
The video game developer came under intense fire after tweeting a series of “War Of The World” style tweets describing key locations in Singapore coming under attack.
Some called it offensive, others said it was done in bad taste.
However, there were some who responded positively.
The Twitter campaign was built to stir anticipation ahead of the release for Call of Duty: Black Ops III, which is set in Singapore in 2065. The Call of Duty team has decided to keep the original tweets, asserting that they were purely promotional.
Meet Digital Green, the Youtube for rural India and Sub-Saharan Africa
Guess what Facebook? You’re not the only one in the business of connecting developing nations with the rest of the world.
Digital Green is a New Delhi-based non-governmental organisation that works with other NGOs and development boards to bring video technology and sharing to rural communities in India and Sub-Saharan Africa. They are taught to record their own videos, which they then use to share and learn about issues like agriculture, health practices, nutrition and social issues. Village leaders then organise community events where these videos are screened and shared with their local communities.
Digital Green currently works with around 600,000 individuals across 5,000 villages in India. 85 percent of these people are women. The site currently has over 330 video collections, with some holding up to 20 videos.
Instagram blames Apple for anti-nudity stance
The finger pointing has begun. Following the blowup over the recent #FreeTheNipple campaign, Instagram is blaming Apple for their strict anti-nudity stance to pull down posts showing women’s nipples. Instagram has complained that their age ratings are restrictive, and this was set by Apple, not the Instagram team.
While photographs of women’s nipples of women were deleted, the men’s were not, igniting an online outrage. A handful of celebrities threw their support behind the campaign, with some even posting topless photos of themselves.
Almost Confirmed: Consumerism Found on Mars
Following NASA’s announcement, a flurry of content has been released by brands. The folks at 20th Century Fox were particularly reeling with jokes, premised on their upcoming film, The Martian (For the Curious Cats: Did NASA time its Mars announcement to coincide with ‘The Martian’?). Also spotted was Matt Damon, toasting to a liquid diet. The Facebook video received close to 40K views within hours.
— The Martian Movie (@MartianMovie) September 28, 2015
Also chiming in was Lego, Papa John’s, Intel and the Internet in general.
— Intel Malaysia (@myintel) September 29, 2015
Back in Asia, mentions of the discovery exploded on Twitter.
Water has finally been found on Mars and yet Liverpool still haven’t won the Premier League.
— Football Funnys (@FootballFunnys) September 28, 2015
NASA found water in Mars yet I haven’t found a boyfriend
— janelley (@janellejacq) September 29, 2015
Hearing all the Mars news from NASA makes me wanna watch Interstellar again
— Naim Wade Lerman (@NaimNaimi) September 29, 2015
@ngkabra men are from mars. water on mars = dilution of male authority, erosion of male dominance. water on mars = hillary for president!
— mahatma gandalf (@narayan140) September 29, 2015
Water in #Mars Skeptical that NASA workers are real human beings!
— Varun (@varunranganath) September 29, 2015
There there, Liverpool fans.
Spotify Hongkong Launches First Gig Series in Style
With over 20 million subscribers, Spotify is a household name in the online streaming industry. Now the company has taken music offline, in a suspicious move toward world domination.
Found the Sound is the brainchild of Spotify and Fashion Walk – delivering live music for shoppers at Causeway Bay, Hongkong. Sunita Kar, Managing Director of Spotify Asia, explained how ‘music and lifestyle go hand in hand’. The event series allows engagement with Hongkong shoppers, as well as the delivery of experiences beyond a digital platform.
With an emphasis on lifestyle and experiences, Spotify has taken a page out of social thinking. It is people who make brands social, not platforms.
South East Asian haze floods social media
As smoky air drifts across the region, users from Singapore, Indonesia, and Malaysia have vented their frustration on Facebook and Twitter. In Singapore, many closely follow the government’s air monitoring index, the PSI, to note the safety of outdoor activity and whether or not it’s time to don the ubiquitous safety mask. Some Twitter users such as radio personality Joakim Gomez have attempted to find a particulate of humour in the cloud of frustration.
This haze will turn your sashimi into smoked salmon.
— Joakim Gomez (@JoakimGomez) September 10, 2015
In Indonesia, the hashtag #masihmelawanasap, translated as ‘Still fighting the haze’, expresses a sentiment that effective strategies and solutions to combatting future outbreaks of the heavy smog have yet to be outlined.
While the debate between those who actually burn the forests and those companies who facilitate the burn are as consistent as the haze itself, a campaign by the World Wildlife Fund, incorporating both online and out-of-home efforts is reminding Singaporean consumers that ‘We Breathe What We Buy’. A beautiful, if haunting, re-imagination of everyday items as burning forests, hits the point home.
Some were able to find the lighter side of the pollution and used their digital imagery skills to Photoshop monsters into Singapore’s hazy skyline.
Instagram rolls out highly anticipated full-funnel ad solution
Instagram, the US’ second largest ad platform behind Facebook, is enabling advertisers to launch ads, implementing Facebook’s ad management technology. Instagram has 300 million active users worldwide, and the advertising capabilities will be available in more than 30 countries. These countries include Hong Kong, Indonesia, India and New Zealand, where brands such as (@intel_indonesia) and Air New Zealand (@airnz) will be the first to test these ads out.
The platform has also introduced ‘Marquee’, which allows advertisers to up their real-time Instagram offering by ‘owning a moment’ – good news for those launching products or involved in live events.