Here are all of the posts tagged ‘social media’.

We Are Social Asia Tuesday Tuneup #183

by Tan Xing Long in News
What the Fork?: Introducing China’s new social media app

The app is as irreverent as it sounds. It’s been described as “Instagram blended with WeChat and Line stickers”, and it’s just launched in China.

Users of “Fork” get to edit photos with all sorts of outrageous, anarchic stickers to desired comic effect. It’s weird, rebellious, quirky, and of course like any good social media tool, you get to share these photos with your friends. Score.

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India will have 500 million Internet users by 2017: new report

IAMAI-KPMG estimates a total of 500 million Internet users in India by 2017, up from 350 million currently. They’re attributing the jump to cheaper smartphones and more 2G subscriptions boosting Internet usage rates in the country.

Interestingly, even though India has the second highest number of Internet users in the world (after China), online penetration rate is still at 19 per cent.

Twitter removes background wallpaper from users home pages

No official reason was given for this.

Some are suggesting that this was done so Twitter would have more control of their ad display experience. For instance, if a company wanted to do a full homepage advert on Twitter, it would be able to do so now. Twitter backgrounds are currently completely blank, with “a very slight hint of blue”.

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We moved the earth, for Cannes

by James Nester in News

We Are Social’s Cannesogram, an interactive cartogram based on Cannes Lions wins over the last decade, has now been updated with results from the 2015 Festival. Here, James Nester, Creative Director at We Are Social and Cannes Lions 2015 judge, talks through the new patterns it shows.

2015 ALL

The dust has settled in the Riviera. I’ve finished all my judging and the infamous copulating couple has slunk away.

But did the earth move in terms of award wins?

Our ‘Cannesogram‘ skews country sizes and colours based on Lions success over the last decade – so the bigger and darker the country, the more successful it has been.

This year, the UK in particular has really bulged in Cyber (the category I judged). This is thanks largely to the stunning The Other Side. And no, I wasn’t pushing UK campaigns.

2015 Cyber

In Direct, Europe has done really well. France led the charge with seven Golds, magnifique.

2015 Direct

Outdoor is ruled by Brazil, with Europe also performing consistently. But this category is particularly notable for the frequent underperformance of the US. Does no one go outside in the US?

2015 Outdoor

Press – 12 golds for the UK (all for 28 Too Many) and 12 for France.

2015 Press

As for Radio – South Africa, yet again, you overwhelmingly own this category. It’s a mystery to me why you’re so good at radio. If anyone knows why, please let me know.

2015 Radio

The work that dominated the festival was, as always, the work that aims to make the planet a better place. So while the earth continues to shift in terms of awards success, I hope we’re also making a positive and sustainable impact too.

For a more detailed look at the global creative landscape, visit We Are Social’s Cannesogram here.

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We Are Social Asia Tuesday Tuneup #180

by Kristie Neo in News
Facebook Lite launches in India & the Philippines
The name says it all. Facebook has launched a “Lite” version of its social networking service, targeting users in emerging markets where user growth is expected to expand at a rapid pace. According to reports, India is set to be the largest Facebook user base in the world by 2017, so this is hardly a surprising move from Facebook, really.

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In sum, Facebook Lite is a stripped-down version of the regular app while retaining all the original functions of the service. It is less than 500 KB in size, and works well on 2G, 3G and 4G networks.

Local communication apps, text are preferred modes of mobile communication in Japan, South Korea
That’s according to a report by Ericsson Consumer Lab, which surveyed 100,000 individuals in Japan, South Korea, India, UK and the US. The findings reveal some interesting insights. For instance in India, users spend nearly half of their time on smartphones on communication apps. In markets like Japan and South Korea, local communication apps are more popularly used as compared to those surveyed in the UK and US markets. Japanese and South Koreans also prefer text over voice calls. According to Ericsson, 1 in 4 Japanese smartphone users do not make traditional voice calls anymore.

You can read the full report here.

Taiwanese chat messaging app Pal+ secure $1.3m in funds
Taiwan chat messaging app, Pal+ has received all of $1.3 million in fresh funds to expand its growing venture. The funds came from Asiasoft, a listed game publisher in Thailand.
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Pal+ is a forum-based app which invites individuals with common interests to participate in online discussions. Users get to share and discuss a wide range of topics from entertainment to animation and games, and share them with friends instantly.

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We Are Cannes Lions Winners

by Robin Grant in News

cannes lions

This week, many of the We Are Social team have been enjoying the sunshine, the parties and of course, the amazing creative work on display at Cannes Lions.

And the week got even better on Tuesday, when we were delighted to hear that our work joined the impressive roster of agencies and brands highlighted as the world’s best at the festival, with four shortlisted entries in the Cyber categories from our London and Parisoffices.

Last night we received even more fantastic news.

Hello Play! for Hello Bank!, BNP Paribas’ mobile bank, picked up two Bronze Lions in Engagement Platform and Financial Services.

It’s a simple idea. It allows Hello Bank!’s customers and non-customers alike to fund music projects, helping support the future of the music they love.

It’s a perfect example of the work that has been gaining traction in Cannes – ideas that make a difference, that make the world just a little bit better. It’s also a great example of social thinking in practice, recognising that those who stream music will be passionate about helping sustain its future.

As our blog post about the campaign explains, to get involved, people can visit the Hello Play! platform and connect to their usual streaming service. Then, by listening to songs, users collect a virtual currency called Hello Coins, which they can redistribute to a choice of music projects. Hello Bank! then transforms the Hello Coins into real money to fund these projects.

It’s already created a lot of brand love for Hello Bank! and has been incredibly successful in terms of results, too, with 35 music projects fully funded so far, and even more to come.

We’re incredibly proud of this work, as well as our Cannes shortlisted campaigns for adidas, #allin or nothing and @brazuca, which have picked up huge global recognition over the last year.

We’re confident that these Lions will be the first of many for We Are Social.

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Video narratives on mobile: Fleeting and looping for attention

by Wui-Liang Lim in News

Last Tuesday, Snapchat announced that media companies like CNN, National Geographic, Vice, MTV, ESPN, and The Daily Mail, will be programming content for them.

This content will appear in a new section of their app called “Discover.”

To watch these “snaps”, like all other Snapchat content, you press a button and it plays – as long you keep your finger there. Remove it and – poof! It disappears.

By having to physically keep a video running, you are forced to look – and focus.

How should brands tell video stories on Snapchat?

Pounce from the start

The opening has to grab the viewer’s attention from the very first frame. No build up is required. And then, keep them glued for the entire ride. Narratives would have to be reworked. For brands, they may need to craft their message to fit into the first few seconds.

One take to rule them all

The Copacabana scene from “Goodfellas“. The opening sequence of “Gravity”. The one-shot scene holds our attention because there are no cuts or edits to let our minds “rest”.

Brands are sharing single-take videos on social media.

The Sunday Times’ Icons of Culture.

Airbnb’s train journey.

This “hold-your-breath” approach is similar to how we view content on Snapchat.

Mobile for mobile

Shoot and edit videos on mobile. Smartphones today record in high-definition. The turnaround is faster. And the raw, gritty feel resonates with younger audiences.

Bye-bye widescreen, hello split screen

Snapchat displays content vertically. Take advantage of this framing to give users details and perspectives they would not normally see on a 16:9 aspect ratio. In “Literally Can’t Even”, a new reality series on Snapchat starring Sasha Spielberg, the daughter of Steven Spielberg, split screens are used.

This method allows the creators to show more content and grab viewers’ attention. They also have to plan carefully to see how each screen can play off each other effectively.

Story first

Content comes before anything else, and is more important now than ever. Ask, “What’s the story?”

On Wednesday, Instagram updated its app to make its videos loop like those on Vine. It is a double-edged sword. Advertisers and content creators think that their videos get more views, but viewers might get turned off. The challenge is tell stories that are interesting when viewed repeatedly. Fashion brand GAP used an elliptical narrative for their first in a series of 12 episodes on Instagram.

They call it “the weirdest love story ever Instagrammed.”

Storytelling will continue to evolve as mobile apps like Snapchat, Vine and Instagram introduce new features. This presents new opportunities and challenges for media companies and brands. They have to understand each platform well and use it as a framework to craft narratives for mobile.

Wui-Liang Lim recently joined the We Are Social Singapore team as Content Director, and is responsible for helping guide the editorial vision and output of the agency and identify new content opportunities for our clients. Follow Wui-Liang on Twitter @LimWuiLiang.

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