Here are all of the posts tagged ‘social media’.
Huawei launches an interactive “finger race” campaign on Snapchat
An interesting approach by Chinese company telecoms giant, Huawei.
To promote their new Talkband B2 connected gear in France, Huawei launched a campaign called #SnapchatRun. It’s an “interactive finger race” where users get a first person perspective through photographs. Players are led to ‘run’ through the streets of Paris using their two fingers as legs. Each tap on a photo reveals the next snap and then the next, creating an illusion that you’re running on screen. The “fastest” runners to tweet a code at the end of their journey stand to win the Talkband B2 device.
Cool? We think so too.
Shia Labeouf wants you to watch him in the name of art
Mr “Shia Labeouf” Transformers is the latest celeb to jump on the live-streaming wagon. He basically sits in a spot in New York City watching all the movies he’s ever starred in back-to-back for three days (indulgent, yes) with a camera capturing every iota of his unshaven face while it beams live across the globe. In other words, it’s you watching Shia watching himself on screen.
The #AllMyMovies “art” project wrapped up just about a day ago. Shia says he’s loving himself much more now. Some of us are cringing, the rest of us are still trying to figure out what sort of performance it was supposed to be. It is art perhaps, so maybe we’re not supposed to understand it.
Whether or not its about (as some articles say), our desire for intimacy by portraying Shia in a vulnerable light, “humanising” him so to speak, this bizarre trend isn’t the first of its kind around. You remember this Korean kid don’t you?
So clearly, this is a thing.
Oxford Dictionary’s Word of the Year is an emoji
So begins the demise of the English language as we know it. Let us not speak to each other in words and sentences and phrases and metaphors because just one yellow, little, round face is enough to capture all the information and emotion we can ever muster. Oxford Dictionary says so. The word of the year for 2015 is not “sharknado”, “robo-sapiens” or “Vladimir Putin”. It is a pictograph yellow face laughing tears of joy. No kidding!
South East Asian haze floods social media
As smoky air drifts across the region, users from Singapore, Indonesia, and Malaysia have vented their frustration on Facebook and Twitter. In Singapore, many closely follow the government’s air monitoring index, the PSI, to note the safety of outdoor activity and whether or not it’s time to don the ubiquitous safety mask. Some Twitter users such as radio personality Joakim Gomez have attempted to find a particulate of humour in the cloud of frustration.
This haze will turn your sashimi into smoked salmon.
— Joakim Gomez (@JoakimGomez) September 10, 2015
In Indonesia, the hashtag #masihmelawanasap, translated as ‘Still fighting the haze’, expresses a sentiment that effective strategies and solutions to combatting future outbreaks of the heavy smog have yet to be outlined.
While the debate between those who actually burn the forests and those companies who facilitate the burn are as consistent as the haze itself, a campaign by the World Wildlife Fund, incorporating both online and out-of-home efforts is reminding Singaporean consumers that ‘We Breathe What We Buy’. A beautiful, if haunting, re-imagination of everyday items as burning forests, hits the point home.
Some were able to find the lighter side of the pollution and used their digital imagery skills to Photoshop monsters into Singapore’s hazy skyline.
Instagram rolls out highly anticipated full-funnel ad solution
Instagram, the US’ second largest ad platform behind Facebook, is enabling advertisers to launch ads, implementing Facebook’s ad management technology. Instagram has 300 million active users worldwide, and the advertising capabilities will be available in more than 30 countries. These countries include Hong Kong, Indonesia, India and New Zealand, where brands such as (@intel_indonesia) and Air New Zealand (@airnz) will be the first to test these ads out.
The platform has also introduced ‘Marquee’, which allows advertisers to up their real-time Instagram offering by ‘owning a moment’ – good news for those launching products or involved in live events.
Gaption: A social network that pays for your content
We’ve heard this – time is money. Malaysia-based social network Gaption, knows this well, so much so that they’ve gone a step ahead and spun it around a business idea that gets social media users like you to get paid for just going online.
The money comes from brand advertisers. Gaption uses a tracking system to monitor content that performs well or engages well with audiences online. They then go on to sell these insights to brands, get the brands invest, and re-distribute the profits back to users. How much an online user earns depends on a variety of factors such as online popularity, and how much time he/she spends online.
Since its inception in June, Gaption has garnered 20,000 users and generated US$10,000 in revenue, which it has shared with its users. The company has grand plans ahead. They’re planning to capture 10 to 15 million users with an average of US$900,000 per month over the next two years. Next markets to target include Australia, Singapore and the Philippines.
Japanese messaging service Line unveils Line Launcher App
Line wants you to have more of their cuddly bears, bunnies, duckies and conversation stickies to share with all your friends. And Line fans can’t get enough – the app has received about 4.5 stars on Play Store.
They’ve unveiled the Line Launcher App that allows users to customise the look of their smartphone based on a range of Line-inspired wallpapers, icons, and widgets, with over 3,000 free options ranging from scenery, nature and animal motifs. Popular Line characters Brown, Cony and Sally are included as well.
Indonesia’s Yogrt clinches US$3 million in funds, boasts former Acer Indonesia CEO as co-founder
Indonesia-based social networking app Yogrt managed to clinch US$3 million in funding, with just 500,000 registered users and a 10-month track record in Indonesia. Not bad for a start-up at all.
It’s the first app made by Kongko Digital, a Singapore-based company. One of its co-founders, Jason Lim, was the former CEO of Acer Indonesia who left his post to pursue ambitions to be an entrepreneur.
Yogrt functions a lot like Tinder. It locates active app users based on your location. If you “like” their profiles and they “like” you back, you get the opportunity to chat with them. In addition to that, you also get to challenge users with games and quizzes to get them to like you back.
The app is as irreverent as it sounds. It’s been described as “Instagram blended with WeChat and Line stickers”, and it’s just launched in China.
Users of “Fork” get to edit photos with all sorts of outrageous, anarchic stickers to desired comic effect. It’s weird, rebellious, quirky, and of course like any good social media tool, you get to share these photos with your friends. Score.
India will have 500 million Internet users by 2017: new report
IAMAI-KPMG estimates a total of 500 million Internet users in India by 2017, up from 350 million currently. They’re attributing the jump to cheaper smartphones and more 2G subscriptions boosting Internet usage rates in the country.
Interestingly, even though India has the second highest number of Internet users in the world (after China), online penetration rate is still at 19 per cent.
Twitter removes background wallpaper from users home pages
No official reason was given for this.
Some are suggesting that this was done so Twitter would have more control of their ad display experience. For instance, if a company wanted to do a full homepage advert on Twitter, it would be able to do so now. Twitter backgrounds are currently completely blank, with “a very slight hint of blue”.
We Are Social’s Cannesogram, an interactive cartogram based on Cannes Lions wins over the last decade, has now been updated with results from the 2015 Festival. Here, James Nester, Creative Director at We Are Social and Cannes Lions 2015 judge, talks through the new patterns it shows.
The dust has settled in the Riviera. I’ve finished all my judging and the infamous copulating couple has slunk away.
But did the earth move in terms of award wins?
Our ‘Cannesogram‘ skews country sizes and colours based on Lions success over the last decade – so the bigger and darker the country, the more successful it has been.
This year, the UK in particular has really bulged in Cyber (the category I judged). This is thanks largely to the stunning The Other Side. And no, I wasn’t pushing UK campaigns.
In Direct, Europe has done really well. France led the charge with seven Golds, magnifique.
Outdoor is ruled by Brazil, with Europe also performing consistently. But this category is particularly notable for the frequent underperformance of the US. Does no one go outside in the US?
Press – 12 golds for the UK (all for 28 Too Many) and 12 for France.
As for Radio – South Africa, yet again, you overwhelmingly own this category. It’s a mystery to me why you’re so good at radio. If anyone knows why, please let me know.
The work that dominated the festival was, as always, the work that aims to make the planet a better place. So while the earth continues to shift in terms of awards success, I hope we’re also making a positive and sustainable impact too.
For a more detailed look at the global creative landscape, visit We Are Social’s Cannesogram here.