Here are all of the posts tagged ‘Social Television’.
China leads Asia Pacific in mobile social media usage
Research led by Google in conjunction with Ipos MediaCT and TNS Infratest reveals that China has the highest rates of mobile social connectivity in the Asia Pacific region. The study that took place in March 2012 reported that the highest usage of social media from smartphones in Asia Pacific region came from Australia, China and Japan. China outdid Australia and Japan with 66% of its smartphone users accessing social media using their mobile on a daily basis.
Though China’s smartphone penetration is not as high as some of the developed countries like the US, even a low penetration translates to millions of people. In 2011, 11.1% of the total population used smartphones which is a 148.3 million users as compared to 93.1 million in the US. Using these 2011 figures, the Chinese users accessing social media on their mobile translates to at least 97.9 million.
Coke, Unilever go mobile with Facebook in rural areas of Asia
Two of the world’s largest advertisers, Coca-Cola and Unilever, are aiming to reach mobile users in emerging markets to whom the Internet literally spells Facebook. There is immense growth in Facebook penetration in rural ares of Asia ever since Facebook rolled out an app for feature phones. Carolyn Everson, Facebook’s Vice President for Global Marketing Solutions reports that brand owners are keen to exploit Facebook’s reach in regions such as Africa, India and South East Asia. JPMorgan Chase predicts that Facebook revenues for mobile ads is expected to grow to $8.9 billion by 2014 from $3.7 billion in 2011, out of which $1.4 billion of the spending is projected to come from developing nations. Mobile penetration in emerging markets is at 79% as compared to only 25% for computers. It is reported that Facebook log-ons from a handset is at some 83 million as of April this year. Hence, Unilever and Coca-Cola are employing mobile marketing tools to sponsor Facebook posts that will target where their next 100 million or even the next billion consumers are coming from.
Singapore Twitter scene goes viral with #singaporeshadesofgrey tweets
On Monday this week, well known Singapore blogger Mr.Brown responded to the recent hype on the British novel Fifty Shades of Grey by E.L James by posting tweets with the hashtag #singaporeshadesofgrey which went viral. Our team here decided to dig into some of the statistics on what the Twitter scene looked like in Singapore over the span of 10 hours when it flooded all our Twitter feeds. There were 8,216 tweets and 6,306 retweets, showcasing our very own version of Shades of Grey. This made a whopping 6.8 million impressions on the Internet flaunting our local sense of humour. Despite a short-lived viral stream, it was sure to chase away any Monday blues for Singaporeans.
Oracle buys social marketing platform Involver
Less than two months from acquiring the social management platform, Virtue, Oracle bought social marketing platform Involver this week for an undisclosed amount. Involver raised $11 million in capital and grew to become the leading provider of Social Markup Language which enables highly customised marketing applications for social media site and web campaigns. Oracle has said that it is looking into creating advanced cloud services for social platforms across marketing and sales services to build engaging applications and social experiences for web campaigns. Large technology providers are clearly looking to provide an all-in-one social marketing solutions. Earlier this year, Adobe bought Efficient Frontier for $400 million while Saleforce acquired Buddy Media for $745 million last month. It is anticipated that Microsoft, SAP and IBM are likely to be looking for social marketing platforms acquisitions too.
Social TV keeps viewers more engaged
Adage reported that viewers interacting with social media while watching their favourite shows are more engaged in the programs than those who watch alone without social media. Study from Time Warner Research Council revealed that even those viewers who watched shows on television with peers by their side, would have their laptops and mobile phone out where they are tweeting about the show or engaging with friends about it on Facebook. Viewer engagement levels while connected with a friend on social media were 1.3 times higher than those who watched without connecting on social media. Moreover, shows that sync conversations within the program showed 1.2 times more engaged views than shows with no social app embedded. Contrary to popular belief, having a second screen did not distract viewers but gave them more reason to stay on-channel whist engaging with their friends, especially social TV that allows for live social engagement as shown below:
Chinese location-based app Jiepang, partners with Starbucks
Jiepang users who visit one of the 200+ Starbucks outlets across Shanghai and Eastern China can now check in with near-field communication-enabled mobile devices. If 20,000 users check in by 17th December, each of those patrons will receive a free size upgrade on a drink during the following week.
With nearly 1.5 million users and over 300 brand partnerships in China since its launch in May 2010, Jiepang is a location-based app to watch.
Coca-Cola ‘gamifies’ vending machines in Japan
As part of its Happiness campaign, Coca-Cola is encouraging Japanese consumers to ‘check-in’ and interact with its 820,000 vending machines across Japan via QR codes affixed to the machines. As part of the ‘Happiness Quest’, users can create virtual identities for, and customise their favourite vending machines, as well as earn badges. Will the Japanese take to this quirky campaign?
Sina Weibo has over 2 million users in Hong Kong
More than one in four Hong Kong citizens now use Sina Weibo, prompting more than 1,000 brands in the city to set up enterprise accounts on the microblogging platform. Considering that Internet users in the SAR have access to international platforms like Facebook and Twitter (in contrast to their mainland counterparts), Sina Weibo’s growth of over 1 million users since March is doubly impressive.
Korea’s Cyworld goes global (again)
Korean social network Cyworld will once again attempt to enter the international market, with the launch of Global Cyworld. This new international version of its service will include content in English, Chinese, German, Japanese and Spanish, in addition to Korean, and allow users around the world to connect with one another (a feature that was previously unavailable). Let’s see whether Cyworld will succeed this time around.
US guidelines on Facebook ‘Like-gating’
Facebook’s ad revenue is projected to hit $7 billion in 2012, but this figure might be hit by the recent guidelines put in place by the Better Business Bureau’s National Advertising Division (NAD). Marketers need to be careful when requesting users ‘Like’ a page in order to receive some sort of reward in order to ensure they are not utilising “misleading or artificial means to inflate the number of Facebook ‘likes’.”
This move has come about after a case was made against eyewear supplier Coastal Contacts for deceptively offering free and discounted products to Facebook users who ‘liked’ the company’s page, and that the number of ‘likes’ presented to investors had been fraudulently obtained.
The NAD cannot itself enforce decisions, but it can refer cases to the Federal Trade Commission if a marketer does not comply with one of its decisions.
New European guidelines on paid for promotion in social media
Meanwhile, in the UK, the IAB and ISBA jointly released guidelines on the payment for editorial content to specifically promote a brand, product or service within social media, which have been developed in consultation with both the Office of Fair Trading and the ASA’s Committee for Advertising Practice.
Facebook gives up on China (for now)
It might have the most faces out of any country in the world, but China will still not have Facebook for a while yet. In an interview with Charlie Rose, Sandberg revealed how government policies were the main reason why expansion into China was not yet possible for Facebook; “it’s not really our choice. It’s the government’s choice, you know. We’re not available because they’ve chosen to make us not available.”
CheWen is Renren’s niche social network for car fanatics
China’s CheWen.com is a social network for car lovers, and has already amassed a user base of 4 million in the span of six months. It encompasses functions of a microblog in being able to ‘follow’ users and brands, has crowdsourcing elements similar to Quora, and also provides automotive news. In particular, the potential for advertisers to reach wealthy netizens is significant, even though the social network is mostly free of ads at the moment.
Read and Listen from the Ticker
Another Facebook baby birthed at f8, the Ticker has undergone a few changes recently. Now news articles and songs in the Ticker include buttons that allow users to begin reading or listening as soon as they click on them.
Facebook also announced their decision to turn off automatic RSS feed syndication within Facebook Notes from 22 November.
Small, mid-sized music businesses have greatest Facebook reach
Social marketing platform Roost set out to understand how small and mid-sized businesses (SMBs) can use Facebook effectively, and determined that businesses operating in music, entertainment and luxury goods have the highest reach (number of fans). Interestingly enough, SMBs in the music industry have the third lowest activity level amongst 28 industries, even though they have the greatest social audience. On the flipside, SMBs in the medical industry have the lowest reach, but are generally the most active in their Facebook efforts.
LinkedIn announce Group Statistics and improve Events
Taking a leaf out of Facebook’s success with Insights, LinkedIn have launched statistics for Groups through an easy-to-use dashboard, focusing on three areas: demographics, growth, and activity.
In the past year there have been over a million RSVPs to hundreds of thousands of professional events on LinkedIn. LinkedIn are now taking Events a step further, making it easier to find the right events to attend and connect with others attending those events.
Budweiser’s Man of the Match to be picked by fans
It’s never been done before, as the decision of who will be the Budweiser Man of the Match has always been reserved for broadcast commentating teams. But now Budweiser are handing over responsibility to their fans, and for every FA cup game this season the Budweiser Man of the Match will be chosen by fans via the Budweiser UK Facebook page or through the free Budweiser Man of the Match app for smartphones. Knowing how football fans love a joke, this may lead to some interesting results…
When a bird leaves the nest, can it take the flock with it?
As a court picks over PhoneDog’s complaint that one of its former journalists, Noah Kravitz, failed to surrender the password and thus the fans to a Twitter account originally tied to the company name, it’s left everyone debating the rights to digital possessions. In an era where journalists are encouraged to brand themselves, this type of dispute is becoming more frequent. Is leaving a job becoming more like a social media divorce?
Buzzword alert! The proliferation of ‘social television’
From X Factor to Glee, TV programmes are utilising social networks to improve engagement with and among fans. Studies have discovered that up to 80% of television viewers now incorporate a ‘second screen’ into their viewing habits, and apps such as Zeebox – of which Channel 4 have become the first broadcaster to trial – are facilitating this new intersected experience. Media analysts believe that this development will continue to grow. Why? As our very own Robin Grant points out, stories are social:
We’ve moved on from a temporary aberration where, through the invention of the printing press all the way through to the invention of TV, communication became one-way for a few hundred years. That’s not the natural human state. Social media has brought us all back around the campfire and allowed us to talk to each other and to take part in the stories people are telling.
Branded hangouts on Google+
With brand pages recently enabled on Google +, it will be interesting to see how brands make use of the social network for marketing purposes. UK Opticians Specsavers are staking a claim to the first celebrity ‘hangout’ on the platform, with fashion bloggers invited to video chat with brand ambassador Gok Wan. The event will be integrated with other social sites – Specsavers’ YouTube channel will broadcast the event and Facebook will have corresponding live status updates.
Two-thirds of Brits support silencing social media during social unrest
A poll has revealed that two-thirds of UK adults believe that shutting down social networks such as Twitter and BlackBerry Messenger during times of social unrest would help prevent it spreading and worsening. Unsurprisingly, support for action against social networks was strongest among over-65s and weakest among 18 to 24-year-olds, who are the heaviest users of these services.
But as news editor of Index of Censorship, Padraig Reidy, argues:
It’s very worrying that people would believe shutting down social networks would be in any way desirable. The vast majority of social network use during the unrest was people spreading information and helping each other get home safely.