Here are all of the posts tagged ‘Spotify’.

We Are Social Asia Tuesday Tune-Up #209

by Kristie Neo in News

Sina Weibo drops 140-character limit as Twitter ponders move
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While Twitter continues to ponder about dumping its 140-character limit, Sina Weibo has gone ahead to remove theirs.

The Chinese social network is reportedly replacing it with a new format of allowing posts of up to 2,000 characters. “Senior users” will receive this update first on January 28th, followed by all other ordinary accounts a month later.

Google Brings Wi-Fi to Mumbai Railway Station
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Wi-Fi is now available for free at Mumbai Central, one of the main railway stations in Mumbai, India. It is the first Indian train station to be equipped with free Wi-Fi.

The service is made available by Alphabet Inc’s Google as part of a partnership with the Indian government to provide better Internet access to the nation. During a visit to the U.S. last September, India Prime Minister Narendra Modi said that the project aims to extend Internet connection to 100 railway stations in India by the end of 2016.

Spotify Ready to Introduce Video Product
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Music streaming service Spotify is expanding its foray of content to include video.

Beginning this week, video content will be available on its Android app, followed by its iOS app end next week. This however, will only be available to the U.S., U.K., Germany and Sweden for now. Spotify first announced plans to distribute videos and podcasts last May, involving content providers such as ESPN, Comedy Central, BBC, Vice Media and Maker Studios.

Happn, Tinder’s French Competitor, Introduces Voice Messages
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Happn, a French mobile dating app, is introducing voice messages to its product.

The new feature is available to both iOS and Android users, and allows Happn users to record and send voice messages of up to one minute, but only to their matches. Happn says this new feature will provide users more means for personal expression between those who have expressed mutual attraction to each other.

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We Are Social Asia Tuesday Tune-Up #193

by Nurfarah Mattar in News

Almost Confirmed: Consumerism Found on Mars
Following NASA’s announcement, a flurry of content has been released by brands. The folks at 20th Century Fox were particularly reeling with jokes, premised on their upcoming film, The Martian (For the Curious Cats: Did NASA time its Mars announcement to coincide with ‘The Martian’?). Also spotted was Matt Damon, toasting to a liquid diet. The Facebook video received close to 40K views within hours.

Also chiming in was Lego, Papa John’s, Intel and the Internet in general.

Back in Asia, mentions of the discovery exploded on Twitter.

There there, Liverpool fans.

Spotify Hongkong Launches First Gig Series in Style
With over 20 million subscribers, Spotify is a household name in the online streaming industry. Now the company has taken music offline, in a suspicious move toward world domination.

Found the Sound is the brainchild of Spotify and Fashion Walk – delivering live music for shoppers at Causeway Bay, Hongkong. Sunita Kar, Managing Director of Spotify Asia, explained how ‘music and lifestyle go hand in hand’. The event series allows engagement with Hongkong shoppers, as well as the delivery of experiences beyond a digital platform.

With an emphasis on lifestyle and experiences, Spotify has taken a page out of social thinking. It is people who make brands social, not platforms.

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We Are Social Asia Tuesday Tuneup #143

by Jolene Siow in News

Messaging app Line to launch a personal finance tracking service
Japanese messaging app, Line, is reportedly launching a new service that would help their users track their personal finances by spring 2015. Users will be able to add their bank’s official account to the friend list and verify a bank account. They will then receive notices from their bank when money is deposited or withdrawn. The service will only be available in Japan when it launches.

Daum and Kakao merge, putting them head-to-head with Naver-Line
Following an initial announcement back in May, two of Korean’s strongest players in the mobile space, Daum Communications and Kakao, have completed their merger. The new entity is valued at close to 10 trillion won (SGD 12 billion). The newly merged firm, called Daum Kakao, will work towards a vision where they “Connect Everything”.

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iMedia Agency Summit: Day Three

by Simon Kemp in News

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The final day of the 2013 iMedia Agency Summit packed in a host of useful sessions; here are some of the highlights.

Sunita Kaur, Spotify
Sunita stirred the audience with a glorious statistic: “Family and music are the two things people around the world can’t live without. In Europe, research shows that people value music more than they value sex.”

Ant Hearne, Outbrain
Ant began by asserting that content is the glue that brings the internet together, and shared some of his favourite examples of content marketing, including American Express’s OPEN Forum, General Electric’s collaboration with The Economist, and Red Bull Stratos. He went on to assert that 8 out of 10 people will take action on behalf of brands they admire, noting (with some help from Edelman) that content can play a big part in driving this admiration and connection, especially amongst youth audiences:

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source: Edelman 8095 Exchange v2.0

However, Ant stressed the need to make sure people understood what was authentic content and what was merely camouflaged ‘brand propaganda’. He added that the brands that will win in a content age will plan around influence, and not interruption. Ant concluded with his 5 pillars of Effective Content Marketing:

  • Trust
  • Transparency
  • Engagement
  • Community
  • Audience Value

Client Marketer Panel
One of the richest sessions of the day was a panel featuring Laura Ashton, Vice President, Head of Marketing at Philips Lighting; Frederique ‘Freddie’ Covington, CMO Lead, Asia Pacific at Microsoft, Neil Gardner, CMO, APAC at AIG, and hosted by Yean Cheong of IPG Mediabrands.

Laura began by asserting that agencies need to put themselves in their clients’ shoes more often, and spend more time thinking about what will add value to their businesses, not just the agency’s awards submissions. However, she balanced this by saying that it was often difficult for marketers to choose the best route, citing the “tyranny of quarterly results” as one of the toughest parts of the client-side job.

Neil Gardner shared his belief that technology and tools are “eating up” a large part of the media industry’s offering, and that disintermediation appears to be accelerating. Freddie affirmed this, stating that Microsoft is increasingly looking to build agency skillsets in-house, and as a result, the agency’s role needs to evolve into a value-add “creator and curator of opportunities”.

However, all acknowledged that there’s a distinct ‘digital divide’ amongst client-side marketers, separating those who have already embraced all things digital, and those who continue to be scared and skeptical. One way to tackle this is to bring digital into the planning process much earlier so that digital elements can be woven into the broader value offering, rather than continuing to be a last-minute bolt-on [sadly, many of the delegates still feel that this is the way many brands operate, even after 15 years of digital marketing].

Another big step will be to make sure that data plays a more integral part in planning; “Advertising isn’t just about Don Draper anymore,” Freddie said; “we need the Chief Data Officer too. That’s not to say that the creative isn’t vital of course; it’s just that data can help the creativity work a lot harder.” Laura added that Big Ideas are all very well, but agencies must demonstrate how they’re adding to the P&L. “Big Ideas need to be accountable, not just creative,” she concluded.

This means agencies need to hire new kinds of people too: “Agencies can’t rely on the Fine Arts grads anymore,” Laura observed; “you’re going to need tech and data experts too.”

However, the panelists went on to say that staff consistency is key to building enduring client relationships, and agencies are struggling to keep their best digital talent for long enough. Freddie highlighted that part of this may be down to staff review processes: “The ‘annual review’ is totally out of date. Digital pioneers tend to be younger, and they’re hungry and ambitious. They’re not going to wait 12 months for a review; we need to be guiding them and mentoring them at least every 3 months.

We need more training for senior marketers too. Understanding the tools and the tech is one thing, but Neil also thinks it’s a matter of softer skills. “Young people today don’t think and behave like they did 30 years ago [when most senior marketers were that age].” We need to cater to today’s needs and wants, not to our past dreams.

Freddie also asserted that, when it comes to making better use of digital, we need to stop trying to adapt existing paradigms, formats and approaches: “Stop making analogies to old-school marketing, and focus on today’s ROI and results.

Vikas Gulati, Vserv
Vikas made the superb point that “many Asians have only ever experienced the web on mobile, so we need to (re)design experiences specifically for them, instead of trying to adapt legacy approaches and structures.” He went on to add that the ‘3Rs’ – reason, relevance and richness – are key to engaging with people in mobile, and that brands need to deliver a more wholly integrated experience. He also noted that local language and cultural aspects are critical, especially in emerging markets where fluency in English is often very limited.

Vikas also highlighted that diversity of technology is a critical factor around Asia, with more than 2,000 smartphone models currently on sale in Asia’s emerging markets alone. Because of this, brands need to be platform agnostic; today’s marketers need to think less about native apps, and more about the fluidity offered by technologies such as HTML5.

He concluded by noting that analysing mobile data doesn’t just mean collecting media data; marketers need to get a better understanding of actual usage behaviour too, and find ways to innovate and disrupt for the audience’s benefit. By collaborating with partners across the mobile ecosystem, brands and agencies have a better chance of delivering lasting, meaningful results.

Meera Chopra, Vuclip
Meera noted that in emerging markets, many people are still sharing links to content via SMS. On Her company’s platform, 20% of all video sharing takes place via text message, which has even more significance when combined with the fact that 60% of women in India use their mobile phone as their primary source of entertainment.

Revolutionising The Agency Of Tomorrow
The Summit concluded with two presentations on how agencies can innovate structures and approaches to be better suited to the opportunities of tomorrow.

Mike De Souza of Mobext began by challenging delegates with a stark observation:

Mike went on to qualify that the reason the old model is broken is that traditional agencies have become too big; “we’re huge multinational hierarchies. We’re risk averse, and we’re too focused on content rather than audience utility.

One reason we’re failing to deliver more utility is that agencies are still too focused on outbound marketing, rather than looking at a more holistic approach to adding value across our clients’ businesses. Mike remarked that “creativity shouldn’t just be about producing a narrative; it should be about the innovation of systems and value delivery too. We’ve got to move away from the reassuring safety of our traditional templates and formats; we need to stop thinking about making people want things, and shift our approach to making things people really want.

Mike went on to say that collaboration will be key to future success, whether that involves working with different client teams to create new kinds of value, or it’s about collaboration between specialist agencies that can offer new, distinct value. His advice is to search for “people with similar enthusiasm but diverse skills.

Mike concluded with a sage piece of advice from Seth Godin:

“As we get more experienced, we get better, more competent, more able to do our thing.

And it’s easy to fall in love with that competence, to appreciate it and protect it. The pitfall? We close ourselves off from possibility.

Possibility, innovation, art–these are endeavors that not only bring the whiff of failure, they also require us to do something we’re not proven to be good at. After all, if we were so good at it that the outcome was assured, there’d be no sense of possibility.

We often stop surprising ourselves (and the market) not because we’re no good anymore, but because we are good. So good that we avoid opportunities that bring possibility.”

Ben Poole of MEC wrapped things up by challenging agencies to rethink the way they structure themselves and their teams. He asserted that ‘big agency bureaucracy’ was the greatest threat to the survival of our industry, and that we desperately need to innovate and disrupt our traditional ways of thinking and doing.

A big part of this, Ben contends, involves rethinking the way we reward people. He questions whether financial incentives are really the best way to motivate creative people, especially when it comes to newer, more innovative disciplines like Creative Technologists.

However, the most important challenge is for agencies to help their clients to change. We’ll need to make marketers more uncomfortable, he says, and find better ways to help them deliver new value. Relationships and trust will still be critical of course, but if we’re to survive as an industry, Ben believes we need to be far more provocative.

I’ll leave you with a great diagram from Mike De Souza that may help to inspire some provocations of your own. Until next year…

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Five Friday Facts #73

by Laura Picard in News

In US and Europe, more tweets come from mobile than PC
The increasing adoption of mobile web has continued to have a significant impact on the online behaviour of internet users. Using a study conducted by Strategy Analytics, TheNextWeb proves that this has clearly remained a trend amongst Twitter users as well. The survey compared how 6,500 Twitter users in the US and Europe used the platform between March and October of 2012. The findings showed that mobile users increased from 56% to 71% during the period. Of these users, mobile phone users increased from 53% to 64%, while tablet users doubled from 9% to 18% of the respondents. Meanwhile, users who tweeted through desktop or laptop computers declined considerably, from 77% down to 64%. TheNextWeb notes that this trend may continue to unfold given the sharp drop in PC sales in the last year.

Urban netizens in China have a vast appetite for digital content
A recent report by eMarketer suggests that a vast majority of netizens in metro China are keen on digital content consumption. Based on a survey by KPMG, the findings indicate that social networking and streamed music constitute the highest share of digital activities, each claiming a response rate of  72%. These activities are followed by downloaded music (68%), streamed online films (67%) and accessed news (61%).

In fact, internet users in metro China surpassed those in other metropolitan areas across the globe when it came to music and international news. The highest number of respondents indicated they had accessed music content in urban China (77%), followed close behind by metro Brazil (75%). While 69% of internet users in urban China accessed international news through digital media, Singapore came second–this time at a considerable margin of 58%.

Spotify launches in Singapore, Malaysia and Hong Kong
According to TechInAsia, Spotify has launched in three markets across Asia: Singapore, Malaysia and Hong Kong. As these are the first steps into the region for the music streaming giant, many questions were abound regarding the decision to come into these Asian markets.  After all, the platform already claims 24 million active users across 23 different markets, with a whopping total of one billion playlists created. Spotify’s Sriram Krishnan indicated that Asia had actually been in sight all along–it only took a while to launch in the region because they had to tune it correctly “for this part of the world.” Although Spotify will face a local competitor called KKBOX, TechInAsia notes that Chinese-language music constitute the majority amongst the songs offered by the Taiwanese platform.

Smartphones help drive users to Facebook in US
A recent study conducted by International Data Corporation (IDC) has illustrated how smartphones are encouraging Facebook users to visit the platform more often than before. As noted by eMarketer, the findings suggest that 74% of the respondents in the 18-24 age bracket used their smartphones immediately upon waking up in the morning. A whopping 89% of the participants claimed to use their smartphones within the first 15 minutes of their day. The overall results amongst all of the respondents show that the numbers did decrease but only slightly.  Even amongst the 18-44 age bracket, 62% of the participants reported using their smartphones immediately, with 79% of smartphone users taking to their devices within 15 minutes of waking.

IDC also found that amongst these smartphone users, Facebook usage through mobile constitutes an average daily engagement time of 32.5 minutes overall. Over half of these minutes are spent checking their newsfeeds (16.4), while 9.5 minutes are spent messaging and 6.6 minutes are spent on photos or photo statuses every day. The total number of sessions averaged 13.8, with Newsfeed claiming the top spot again with an average of 7 sessions. Messaging similarly came in second with 4.1 sessions, while photo/photo status averaged 2.7 sessions per day.

Sina Weibo enters Thailand, aims to reach 1.6M users by year end
TechInAsia recently reported that Chinese microblogging platform Sina Weibo has made strides toward entering the Thai market. To this end, Sina Weibo has partnered up with Jiaranai Entertainment, a local company, and set some lofty goals for their expansion into Thailand. In particular, Sina Weibo aims to earn $1 million in revenue, and acquire 1.6 million active users by the end of their first year in the market. On one hand, Thailand is a popular destination amongst Chinese tourists; as TechInAsia notes, however, this hardly supports the venture on its own, not to mention the ambitious goals set forth within the short span of a year. Given Twitter’s presence in Thailand, as well as the increasing reach of (and possible displacement by) chat apps, Sina Weibo may be facing an uphill battle–one that is much steeper than they had anticipated.

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