Here are all of the posts tagged ‘Taiwan’.

We Are Social Asia Tuesday Tune-up #190

by Kristie Neo in News

Gaption: A social network that pays for your content
We’ve heard this – time is money. Malaysia-based social network Gaption, knows this well, so much so that they’ve gone a step ahead and spun it around a business idea that gets social media users like you to get paid for just going online.

The money comes from brand advertisers. Gaption uses a tracking system to monitor content that performs well or engages well with audiences online. They then go on to sell these insights to brands, get the brands invest, and re-distribute the profits back to users. How much an online user earns depends on a variety of factors such as online popularity, and how much time he/she spends online.

Since its inception in June, Gaption has garnered 20,000 users and generated US$10,000 in revenue, which it has shared with its users. The company has grand plans ahead. They’re planning to capture 10 to 15 million users with an average of US$900,000 per month over the next two years. Next markets to target include Australia, Singapore and the Philippines.

Japanese messaging service Line unveils Line Launcher App
Line wants you to have more of their cuddly bears, bunnies, duckies and conversation stickies to share with all your friends. And Line fans can’t get enough – the app has received about 4.5 stars on Play Store.
They’ve unveiled the Line Launcher App that allows users to customise the look of their smartphone based on a range of Line-inspired wallpapers, icons, and widgets, with over 3,000 free options ranging from scenery, nature and animal motifs. Popular Line characters Brown, Cony and Sally are included as well.
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Indonesia’s Yogrt clinches US$3 million in funds, boasts former Acer Indonesia CEO as co-founder
Indonesia-based social networking app Yogrt managed to clinch US$3 million in funding, with just 500,000 registered users and a 10-month track record in Indonesia. Not bad for a start-up at all.
It’s the first app made by Kongko Digital, a Singapore-based company. One of its co-founders, Jason Lim, was the former CEO of Acer Indonesia who left his post to pursue ambitions to be an entrepreneur.

Yogrt functions a lot like Tinder. It locates active app users based on your location. If you “like” their profiles and they “like” you back, you get the opportunity to chat with them. In addition to that, you also get to challenge users with games and quizzes to get them to like you back.

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We Are Social Asia Tuesday Tuneup #180

by Kristie Neo in News
Facebook Lite launches in India & the Philippines
The name says it all. Facebook has launched a “Lite” version of its social networking service, targeting users in emerging markets where user growth is expected to expand at a rapid pace. According to reports, India is set to be the largest Facebook user base in the world by 2017, so this is hardly a surprising move from Facebook, really.

In sum, Facebook Lite is a stripped-down version of the regular app while retaining all the original functions of the service. It is less than 500 KB in size, and works well on 2G, 3G and 4G networks.

Local communication apps, text are preferred modes of mobile communication in Japan, South Korea
That’s according to a report by Ericsson Consumer Lab, which surveyed 100,000 individuals in Japan, South Korea, India, UK and the US. The findings reveal some interesting insights. For instance in India, users spend nearly half of their time on smartphones on communication apps. In markets like Japan and South Korea, local communication apps are more popularly used as compared to those surveyed in the UK and US markets. Japanese and South Koreans also prefer text over voice calls. According to Ericsson, 1 in 4 Japanese smartphone users do not make traditional voice calls anymore.

You can read the full report here.

Taiwanese chat messaging app Pal+ secure $1.3m in funds
Taiwan chat messaging app, Pal+ has received all of $1.3 million in fresh funds to expand its growing venture. The funds came from Asiasoft, a listed game publisher in Thailand.
Pal+ is a forum-based app which invites individuals with common interests to participate in online discussions. Users get to share and discuss a wide range of topics from entertainment to animation and games, and share them with friends instantly.

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Five Friday Facts #80

by Haiyi Tang in News

 64.3% of Sina Weibo users watch online videos through Weibo interface
As reported by Tech in Asia, an agreement has just been made by two of China’s biggest players in social media – Youku Tudou videos will now be promoted on Sina Weibo. Whilst 76% of Sina Weibo’s 500 million registered users are actively accessing Weibo through mobile devices daily, Youku Tudou has around 170 million mobile video hits each day. The promotion will launch in July 2013. Users will be able to click on the link of the video homepage and interact with other users. Upon searching for movies and TV sitcoms through Weibo, direct links will appear that takes the user straight to Youku or Tudou streams, thus improving their overall experience of watching videos through Weibo itself. In a recent report by Sina Weibo in April this year, 64.3% of Sina Weibo users have watched online videos solely through the original Weibo interface. From the amount of video links shared on Sina Weibo, Youku and Tudou views made up 47.7% and 15.3% respectively. Thus, this new agreement will bring more market share for both parties involved.

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Line targets 20 million users in Taiwan
In Taiwan, Line’s popularity is steadily increasing and they are set to reach 20 million users by the end of 2013. After succeeding the 10 million mark in January this year, Line has almost reached one half of the country’s overall potential. Kang Hyun-bin, the head of Line Plus Corp.’s business office in Japan pointed out that Taiwan is one of the top-tier markets that Line was aiming for. As Line continues to be high-ranking amongst the cornucopia of free messaging apps, more smartphone users are enjoying Line’s free functions such as free calls and its medley of emoticons at their disposal. Kang Hyun-bin has said that Line will continue its strategy to remain a free messaging app, and will continue to work with Taiwanese enterprises to host more promotional campaigns. In the meantime, Line are still aiming to expand into more new markets, as a means in which they can compete with the likes of WeChat and Kakaotalk.


New dating platform reaches 3,000 users in Indonesia and Australia
TristUp , a platform that allows people to level up their friendships has gained significant popularity in Indonesia and Australia. Users are able to choose which friends on Facebook they want to hook up with secretly. Launched last month, it received 500 registered users in the first three days, but after one and a half weeks, the site reached almost 3,000 users with no marketing efforts. More dating features will be applied on the platform, such as a chat-like platform and mobile app. As Tech in Asia reported, the platform is now targeted at Indonesia, with focus on singles aged between 16 and 28. Yudhi Mandey, the developer of the platform, believes that TristUp can help them fill that need anonymously, and will start pushing Indonesian targeted ads within the month of June.

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More Australians access social media sites via mobile
According to a recent survey by the Australian Interactive Media Industry Association (AIMIA), Australians are becoming increasingly more social and mobile, as a direct result of social media being more available through the high penetration of smartphones. 45% of Australians are reported to log onto any given social media site at least once a day in 2013, this figure is up by 9% more than 2012. So far in 2013, 67% of social media users access these sites from their smartphones, and 35% access these sites through their tablet devices, both of which are almost double the amount compared with 2012 figures. Facebook holds its spot as the most prominent social networking site, despite traffic dropping from 97% down to 95% between 2011 to 2013. Twitter and LinkedIn have both experienced increases in usage within the same time frame. 15% of Australian social media users are using Twitter, whilst 20% are using LinkedIn in 2013. The report suggests that brands must focus on the increasing shift towards other forms of social media sites, instead of solely being focused on Facebook as their primary means of communication. Sites such as Twitter and LinkedIn that are on the rise, should be considered as important components of a brand’s marketing strategy.

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Google gaining more than 50% of revenues in mobile Internet ads
According to eMarketer, in 2012 Google took more than 50% of total revenue from worldwide mobile Internet ads. They predict that by the end of 2013, the company is set to double its revenue to $8.85 billion. In addition to Google, companies such as Facebook, Pandora, YP, Twitter and Millennial Media are the other main players within the market. Total combined revenue of the five companies previously listed only makes up about 13.3% of total world revenue. Facebook is the second largest player within the mobile market industry with revenue of $47 billion in 2012, and predicted to skyrocket by almost 333% in 2013 to make revenues of around $2 billion. Twitter is also expected to follow this growth spurt and is set to increase revenues by over 100% in 2013. Both companies have exponentially grown from a standing starting point in 2011 and are currently experiencing rapid revenue increases alongside Google. Companies such as Pandora and Millennial Media however, have suffered from a decrease in mobile market share.

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We Are Social Asia Tuesday TuneUp #62

by Karen Wee in News

Sina Weibo launches promoted feed ads
Still trying to find ways to monetize its popular Twitter-esque microblogging site, Sina Weibo has rolled out promoted feed advertisements to its 400 million users. Known as Weibo Tuiguang, the ads will appear in user feeds and be differentiated from user posts by a grey line and a notice indicating that it’s a sponsored post. Yet to be implemented on the mobile platform, the decision to roll out on the web platform first  is an interesting deviation from the company’s declared intention to focus on its mobile platform as it seeks to monetize.  In addition to promoted feed ads, the company is exploring a diverse range of options such as e-payments and fan headline advertising to start the revenue stream flowing. It better move quickly as its rival, Tencent’s killer chat app, WeChat is fast gaining ground having registered its 300 millionth user less than a week ago and drawing Weibo users’ attention away from the microblogging service.

WeChat’s new features to include song recognition & voice chatrooms
Speaking of WeChat, the app has unleashed a beta version 4.5 update that features multi-user voice chatrooms, Siri-like voice reminders and even a song database search feature along the lines of Shazam or SoundHound. The update will allow users to set verbal reminders for themselves and to search for an unknown piece of music by shaking the smartphone. The app will stream the song along with its lyrics but  is expected to be made available only to Chinese users due to copyright issues. Word has it that the update will be made available to iPhone users first before Android users. It will be interesting to see how many users the group chatroom can host.

Japanese chat app, Line, reaches 100 million users
Fast becoming a worthy rival to WeChat, Line has just passed the 100 million users milestone. The photo below shows the user counter that was set up at Line HQ in anticipation of breaching the 100 million users mark. Though a much smaller player than 300 million strong WeChat, Line is ahead of Korean Kakao Talk’s 72 million users, in the battle for dominance in the Asian mobile messaging market. Industry watchers expect these Asian players to expand into English speaking markets this year. This would be interesting as they face off with old players such as WhatsApp and new entrants such as Facebook Messenger in the international arena.

Snoop Dogg pimps Line on Twitter
Line has tied up with popular US rapper, Snoop Dogg to help its expansion into the North American market. Boasting a range of Snoop Dogg virtual stickers that are available for free downloads, Line has been getting lots of attention through the rapper’s shout-outs on Twitter.

Line’s aggressive foray into overseas markets such as Southeast Asia and the US has been credited with helping it to hit the 100 million user mark. Interestingly, the app’s maker, NHN Japan revealed some months back that half of its then 70 million users were not from Japan. The app is expected to gain more traction in English speaking markets in 2013 while simultaneously looking to expand in China with a Chinese version, called ‘Lianwo‘.

China’s MiTalk to give WeChat a run for its money
China-born Android-based smartphone maker, Xiaomi, has struck a partnership with Taiwanese startup, Mface, to market it’s messaging app known as Miliao in Chinese (aka MiTalk in English) across Southeast Asia. The collaboration is expected to help MiTalk expand its reach to Indonesia, Malaysia, South Korea and Japan. MiTalk aims to register 5 million overseas users by year end. The chat app currently has 23 million registered users, a large proportion of which are presumably from mainland China. The company will be marketing its smartphones in Hong Kong and Taiwan soon and may expand into North America in the next few years.

Worldwide smartphone penetration on the up
An article by eMarketer has examined the growing smartphone market around the world. It predicts that by 2016, roughly 75% of certain markets including the US and UK, will own one of the devices. The mobile phone market is incredibly saturated, with 130% combined market penetration of smartphones and non-smartphones. As such, they argue that the coming years will see an increase in the former and a decrease in the latter, resulting in the following figures:

Facebook release Graph Search
Facebook have announced Graph Search, a new social search engine that will allow users to search for results based on what their friends like. For example, instead of just looking for a dentist, you can look for “dentists in my area that my friends like”, or even the likes of “singles in my area who like Star Wars”. We have produced a comprehensive post detailing everything you need to know about the feature here.

Facebook bring free voice calls to the US
As we’ve previously discussed, Facebook operated a trial in Canada for free voice calling over the Internet with its iOS Messenger app. Now, they’ve extended this to the US with the latest version of Messenger for iOS. Provided that both users have downloaded the app, they are able to call one another for free, either over WiFi or by using up some of their data allowance.

Instagram releases monthly active user data
After the speculation about Instagram losing users, which we mentioned in last week’s mashup, the network has decided to release data about its monthly active users for the first time. They have stated that, contrary to the rumour, they have actually seen 10% growth in the period from December to January and that the last count showed over 90 million people using Instagram monthly.

EyeEm overtakes Instagram in app downloads
Whilst this was going on, Instagram was actually overtaken by a rival photo-sharing app called EyeEm in terms of downloads, which was at one point the second most downloaded photo/video app behind YouTube. Instagram has since regained its position ahead of EyeEm, but this shows the potentially precarious position Instagram holds in the photo-sharing market.

Favouriting becoming more popular on Twitter
Over the past year, the option to ‘favourite’ a tweet has become much more popular, as the following graph shows:

This comes as a result of changes made to favouriting by Twitter in December 2011, placing the option in a much more noticeable position and making it easier to access favourited tweets. Interestingly, users are more likely to favourite an @-reply than a regular tweet, potentially showing how users are employing the function as a way of exhibiting a positive response, similar to a Facebook ‘like’.

Twitter and television
Twitter have released some intriguing statistics into the way in which people interact with television on the network. They claim that 60% of Twitter users access the site while watching TV and around 40% of prime time Twitter activity is about television. Using specific programmes as case studies, they showed how big TV events can attract an impressively high amount of online activity, such as an episode of Made In Chelsea that procured 215,220 tweets from 110,162 users, reaching a potential 124.2m users.

Twitter headers make it possible to fake verified accounts
The introduction of Twitter header images has led to an unwanted side effect for Twitter, as it is now possible for someone to fake a verified account. As you can see from the image below, it seems as though there is a verified account for a fictional creation, the children’s book character Percy Jackson. However, the blue tick that announces verification has simply been added to the background. Fortunately, there is still a way to tell the difference between verified and unverified accounts, as the word “verified” will appear when you hover the cursor over a true account.

New Myspace now publicly available
The new version of Myspace, which launched in July, is now open to the public after a period of invitation-only signups. The emphasis remains strongly on music and in particular discovering new usic, with an audio deck on each page and a variety of music-related trending stories. The main page also promotes investor Justin Timberlake’s new single. There is yet to be a formal announcement for the new launch.

Foursquare’s maps show the growth of the network
Foursquare have released a detailed map that shows the various places where people have checked in over the last three months.

As can be seen above, this shows various world hubs, but can also be used to show in more detail the areas where people like to check in within a city, such as a clear layout of the runways in Atlanta Airport. In an interview with TechCrunch, Foursquare’s data scientist, Blake Shaw discussed how having access to all this information is important for the future of the company. He stated how they are experiencing a stage of growth similar to Twitter in 2008, from a place to share information to a location for consumption of that information; that is, Foursquare intends to grow further towards being a tool for discovering new places.

Twitter tracking the Oscars
Twitter have released a tool for tracking the positive conversation around Oscar nominees in the six largest categories: Best Picture, Actor, Actress, Supporting Actor, Supporting Actress and Director. They have produced a real time graph that displays positive sentiment around any of the nominees, measured as a percentage score against the average sentiment level of all tweets on the network. This is similar to a project pitting Romney against Obama during the US Presidential Election and is of interest for examining how particular events or news stories have an effect on public opinion.

Smoothie King helping with New Year’s Resolutions
It’s a sad fact that most New Year’s Resolutions don’t last a very long time. So drinks company Smoothie King have released a Facebook app called Lean Into Life, aimed at salvaging the spirit of New Year in mid-January, by encouraging users to take photographs of themselves whilst completing certain resolution-related challenges for the chance to win $100 gift cards, free smoothies or a bicycle. Fans are asked to take a photograph via Instagram and use the hasthags #SmoothieKing and #LeanIntoLife to take part in the contest.

Panera Bread Company promote ‘hidden menu’ via Social
Panera Bread Company last week sent out a tweet that announced their new ‘hidden menu’ and was met with a range of reactions from excitement to confusion. The idea is that the menu is not mentioned in store, but simply via social, meaning that in-the-know Twitter followers have to go in store and specifically request one of the protein-rich range. This exclusively-social promotion is an interesting idea and could be a very effective example for restaurant or FMCG brands.

Indy 500 campaign set to use people’s Instagram photos
An Indy 500 campaign is set to use Instagram images tagged with the hasthag #Indy500orBust. These will be placed on an interactive map, whilst users are also given the opportunity to win a VIP race experience by uploading photographs. After the controversy surrounding potential changes to Instagram’s terms of service, it will be interesting to see how many campaigns like this come about.

Bentley releasing cars with hashtag license plates
For the launch of three new models, Bentley showcased each with a license plate that displayed a hashtag of the car’s name.

The move is very similar to We Are Social’s campaign for Jaguar, where we emblazoned the model specific @sportbrake handle on the side of a prototype car. As such, it seems that we are seeing a growing trend in the automotive industry to attempt to support the launch of new vehicles with online conversation, specifically on Twitter.

The NHL’s Foursquare comeback
With the launch of a new NHL season, the league has released a Foursquare badge that can be unlocked by checking in at two games this season. Anyone who unlocks it is eligible for a 15% discount at the NHL online shop. Five separate teams have also released their own badge, which can be obtained by checking in at either a home or away game at any point in the season. Each of these qualifies fans for a separate benefit, including the change to win tickets or discounts at team stores.

Esurance Facebook campaign offers SXSW dream package
Online insurance company Esurance have released a campaign that offers fans the chance to win an all-access pass to SXSW, a $2000 hotel stay, iPad and the opportunity to create a set of videos that details the excitement behind the campaign. To win, fans must create content that displays why they are the right person to be behind the videos. The campaign taps into the technological nature of SXSW and produces a prize that is truly fit for the audience.

Volvic and We Are Social search for brand advocates on Facebook
We Are Social have produced a campaign for Volvic that asks fans to submit photographs that they feel best reflects the ‘Volcanicity’ brand. As an incentive, fans can win ‘once in a lifetime experiences’ around the theme of volcanoes, along with a camera to document them. The campaign is aimed at driving brand advocacy – Deola Laniyan, Account Director at We Are Social, said fans will:

become our community managers meaning the content that’s posted is much more likely to resonate with their peers and drive engagement.

English and Welsh High Court ruling on Facebook privacy
The England and Wales High Court has made a ruling on Facebook privacy, stating that pictures on Facebook cannot be published in a newspaper without permission, even if they are set to ‘public’. The ruling is of interest to all those on Facebook and could display a pro-user attitude to privacy by UK authorities.

Tesco’s horse play on Twitter
You’d think the last week couldn’t have got much worse for Tesco, what with their value-range beef burgers being found to contain horse meat. However, it looks as though it has, after accidentally tweeting what looked like a joke about horses. It goes to show the danger of scheduling tweets and making sure you keep a close eye on all social media channels, especially at sensitive times.

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Five Friday Facts #26

by Cai Yu Lam in News

LinkedIn acquires SlideShare
It was announced hours ago that professional networking platform LinkedIn has acquired SlideShare, a sharing platform for business documents, videos and presentations, for US$118.75 million or S$147.51 million. SlideShare users have uploaded more than 9 million presentations since it was founded in October 2006, and nearly 7.4 million presentations hosted by SlideShare have been embedded across more than 1.4 million unique domains. In March alone, SlideShare saw nearly 29 million unique visitors. We’ve already seen some form of integration between SlideShare and LinkedIn in terms of social sharing functionalities, being able to view SlideShare content from within your LinkedIn Stream, and hosting SlideShare content on your personal profile, so there’s definitely some form of fit between the two companies.

Mobile usage in Taiwan
Recent figures from mobile ad network InMobi reveal that mobile web users in Taiwan consume 6 hours of media daily on average, of which 27% is spent on mobile devices, which is more than the 24% of  time spent watching television and catching up to the 33% of time spent going online on desktops or laptops. 76% of Taiwanese mobile web users use their mobile devices while their waiting, 59% use it while lying in bed, and 40% while commuting. Interestingly, Taiwanese shoppers are less likely to use their mobile devices while shopping, with only 11% doing so. Taiwanese mobile web users are very much into social networking and entertainment, as they spend 21% of their time on their mobile devices on social media like Facebook or Twitter, and an equal amount of time on music or videos. 18% of their time on mobile devices is spent playing games12% on search for general information such as news, sports, and finance, and 11% on email.

Marketers increasingly aligning TV and online video
A recent study by video advertising company Adap.TV and DIGIDAY revealed that marketers were increasingly planning, buying and measuring TV and online video together. 49% of brand advertisers and agencies surveyed in North America believed that TV was the most appropriate adveritising channel to align with online video, while 40% disagreed and said online video should be more aligned with display advertising. 62% viewed online video as a direct complement to TV, while only 10% saw it as a replacement for TV ads. In terms of integrated planning, 48% of respondents already currently plan TV ads and video together, while another 25% are planning to do so within the next 12 months. We are bound to see a lot more marketers adopt multi-channel approaches to advertising in the next year as they recognise the importance of balancing traditional advertising with more social forms of media.

Zynga’s ‘Draw Something’ sees a decline in daily active users
Although Zynga’s recently-acquired social gaming app ‘Draw Something‘ had exceeded 50 million downloads and boasted more than 14 million daily users in early April, Draw Something has since lost 4 million daily active users in the past month alone according to AppData. In light of Zynga’s new advertising plans for Draw Something, we wonder how keen brands are to jump on board given the lost in interest in Draw Something after the acquisition.

QR code created by the mid-day shadow of the sun
Korean shopping mall Emart created an innovative QR code campaign to drive sales during lunch hours by creating a large display that formed a QR code from the shadow of the mid-day sun, and could therefore only be used from 12pm to 1pm during the day. When users scan in the ‘Sunny Sale’ QR code, they gained access to special offers, including a $12 coupon. The purchased items through the Emart application were subsequently delivered to users’ homes. Through this location-based mobile campaign, 12,000 coupons were sold, the Emart’s membership base increased by 58% from the previous month in February, and Emart saw a 25% increase in sales of the Emart mall during lunch hours.

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