Here are all of the posts tagged ‘Tencent Weibo’.

We Are Social Asia Tuesday TuneUp #120

by Melissa Law in News

Weibo chooses NASDAQ, sets price range for IPO
Chinese microblogging platform Weibo has chosen to go public on NASDAQ with the ticker symbol NASDAQ:WB. The social network has also set its IPO price range between US$17 and US$19 per share, which will raise up to US$437 million for the company.

HootSuite adds features for Chinese microblogging apps
Since adding Weibo and Tencent Weibo to its list of apps in 2012 and 2013, social media management platform HootSuite has now relaunched these apps with added functions and features. These updated apps now allows users to schedule posts and are available in simplified and traditional Chinese. Other added features include managing scheduled posts, news ways to organise users they follow, emoticons and hashtags, as well as the ability to share content from the two microblogging sites onto other social networks.

China’s top 10 social sharing platforms in 2013
According to iiMedia Research, WeChat friends, WeChat Moment and Weibo were China’s top 3 mobile sharing platforms in 2013. The proportion of these top 3 platforms added to a total of 60%, while Facebook only took up 1%. The top social sharing app types in the nation included book & reading apps, news apps, mobile social and e-commerce.

Employees in Asia are strong social media activists
A study conducted by Weber Shandwick across 8 markets in Asia Pacific reveals that employees are becoming increasingly important advocates for companies. The study found that 45% of the 1,075 employees surveyed have shared praise or positive comments online about their employers on social media, while 54% have also defended their employer from criticism.

Employee activism

Facebook dominating social on mobile
The average US smartphone user spends 2 hours and 42 minutes per day on their mobile device. Of that time, 28% is taken up by social apps, up from 24% in the previous year. Facebook and Instagram (which Facebook owns) accounted for most of that – 17% of all smartphone hours went to one of the two social networks.

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Social and email are equal for conversation volume
The latest IPA TouchPoints5 data has been released, concluding that we now have as many conversations through social media as via email; 12% of all daily conversations occur through each medium. The research also found that 49% of all adults use mobile phones for activities other than texting or talking, doing so on average for 1 hour 30 minutes per day. Unsurprisingly, younger users were more mobile: 78% of 18-24s use their phone for activities other than texting/talking; they do so for an average of 1 hour 52 minutes a day.

YouTube drives the best quality web traffic
YouTube, Google+ and LinkedIn drive the richest traffic on the web, with Reddit and Stumbleupon at the other end of the spectrum. YouTube, in first place, produced an average of 227.82 seconds spent on the site, 2.99 pages per visit and a relatively low bounce rate of 43.19%.

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Twitter looks to expand TV links through acquisitions
Twitter has made two acquisitions that should help expand its relationship with television in Europe: France’s Mesagraph and the UK’s SecondSync. The former works with the likes of Canal+, France Télévisions, M6 and TF1, some of France’s biggest TV channels, while the latter has used its social analytics tools to show the value of Twitter for clients in broadcasting and advertising.

Vine adds private messaging capability
Vine has introduced private messaging, allowing users to share videos and text with one another, away from the view of the public eye.


The cost of Instagram ads
Instagram ads are being touted at a premium price tag, according to an article in AdAge last week. Discussions with several ad execs found that a month’s worth of advertising on the network could cost anywhere between $350k and $1m.

Time to look again at Google+
There have been a couple of pieces in the last week that suggest marketers should look again at Google+. First of all, a Forrester blog post revealed that, in a survey of 60,000 US adults, 22% claimed to use G+ at least once per month, the same percentage as Twitter. Also, in terms of engagement per follower, Google+ far outdoes Twitter, and is closer to Facebook, as you can see here:

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We Are Social’s Cristina Forlani also argued in favour of the network. She pointed out its value as an analytics tool and looked to rebut unhelpful comparisons with Facebook. She also mentioned the huge SEO benefits of a platform linked to the world’s most popular search engine.

YouTube pushing stars with TV adverts
YouTube is planning a TV ad campaign to promote some of its biggest stars, after agencies requested a further push to merit their clients’ ad spend. The adverts will feature three YouTube celebrities with over one million subscribers each: make-up artist Michelle Phan, beauty/fashion vlogger Bethany Mota and baker Rosanna Pansino. The below ads will be seen on New York Subway trains.


Line surpasses 400 million users
Line, the Japanese messaging app, has surpassed 400 million users, meaning that it’s added 100 million in roughly five months, as shown in the graph below. Not only that, but these new users seem to really be taking to the service; on 21st March, over 10bn messages were sent in a single day.

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WhatsApp processes 64bn messages in one day
If you thought Line’s 10bn messages were impressive, WhatsApp can do even better, processing 64bn messages in one day. The figure accounts for 20bn messages sent and 44bn received; the disparity in the figures occurring as a result of group messaging.

Skype growing among millennials
Skype now has 300 million users and is experiencing strong growth among younger demographics, according to the company’s advertising General Manager Lovina McMurchy, who claimed that the platform now reaches 24% of 18-24 year olds worldwide. She said:

While other companies have seen interactions with younger users decline, Skype has seen positive growth numbers in recent years.

Imgur receives $40m in funding
Tech venture capital firm, Andreessen Horowitz, has invested $40m in Imgur. The image sharing platform has traditionally rejected all outside funding while waiting for the ‘right fit’, as CEO and founder Alan Schaaf discussed.

We got along right off the bat. We were actually bouncing off interesting ideas in where to take the product. They actually made sense, which was out of left field.

adidas promotes World Cup with brazuca
adidas is promoting its World Cup sponsorship by creating online content from the point of view of the official competition ball, named brazuca. The product has its own blog and Twitter pages, while a set of video clips will look to produce a ‘ball’s eye view’ of the competition and involve some of football’s biggest names, including Xavi, Manuel Neuer and Dani Alves.

adidas offers free cleats to one US football team
Another adidas promotion in the last week will offer free American football cleats to one US high school team. The sportswear brand hopes that the teams will naturally spread the word about the competition by asking friends to vote, as it’s only other high school footballers who can do so. To ensure that this remains the case, the brand is using Chirpify, which will automatically respond to anybody using the hashtags #adizero and #vote, asking them to provide information that can prove their identity.

Zappos offers style advice through Instagram
Zappos, an online fashion retailer, is offering free style advice through Instagram. When someone posts a selfie with the hashtag #NextOOTD, a ‘professional image specialist’ will analyse their posting history and suggest a Zappos product that might suit.

Marc by Marc Jacobs seeks ad stars in social
Marc by Marc Jacobs is searching for the star of its latest advert on Twitter and Instagram. You can enter simply by posting a picture alongside the hashtag #CastMeMarc, as in the below examples.

The ‘Breakfast Wars’ go viral
If you’ve been reading the last few mashups, you’ll remember that Taco Bell has been promoting its breakfast menu pretty fervently. The latest addition to the campaign is a set of ads that poke fun at McDonald’s, in which real life Ronald McDonalds give rave reviews of the Taco Bell product. The main video has received over two million views on YouTube.

McDonald’s were quick to respond, though. The below Facebook post, at time of writing, has received over 8,000 likes and almost 2,000 shares.

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KFC uses social celebrity endorsement in China
Fast food chain KFC is struggling in China, with sales falling 13% from 2012 to 2013. To address this, the brand has recruited five major celebrities, each of whom will represent a new menu offering in social and compete with one another for likes. Celebrity endorsement has long since been a staple of Chinese marketing – it will be interesting to see how this social version works out.

Presidential selfie was a publicity stunt by Samsung
A recent selfie with Barack Obama, posted by David Ortiz of the Boston Red Sox, was a planned publicity stunt by Samsung. The brand equipped its brand ambassador, known as Big Papi, with a Samsung phone, hoping that the opportunity might present itself, as it did.

However, the White House was unhappy with the above tweet, stating that it objected to the president’s image being used for commercial gain. Ortiz has since denied that he was paid for the photograph.

Cole Haan gets in trouble with the FTC
Footwear brand Cole Haan, has got itself in trouble with the FTC after a Pinterest competition that asked users to post pictures of their favourite shoes with the hashtag #WanderingSole. According to the FTC, the competition hashtag was not sufficient disclosure, though it’s worth noting that the brand received a letter and not an enforcement action.

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Social, Digital & Mobile in 2014

by Simon Kemp in News

The astonishing growth of all things digital continues to gather pace around the world, as We Are Social’s new Social, Digital & Mobile Worldwide report on the key social, digital and mobile stats from around the world demonstrates.

It should come as little surprise that much of this growth is being fuelled by connected mobile devices, but this year’s data do reveal some interesting trends and anomalies, especially in relation to Japan and Korea.

You’ll find the complete story in the SlideShare deck above, but we’ve pulled out some of the highlights below.

UPDATE: We’d like to thank the lovely folks at GlobalWebIndex for allowing us to use the data in their premium Active Usage: Social Platforms data pack in this report – you can get more info on this by clicking here.


Adding up all the users in individual countries around the world, there appear to be around 2.5 billion global internet users today – roughly 35% of the world’s population:


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While this represents around 150 million more users than this time last year, these numbers may still be conservative. Reliable, recent data for some countries remains patchy, but the International Communications Union estimates that there are probably closer to 3 billion global internet users, with most of the difference made up by mobile-only connections.

Users are still not distributed evenly either, with some parts of the world still struggling to reach double-digit internet penetration. In particular, Africa, Central and Southern Asia all report relatively low numbers, although it’s worth highlighting that mobile internet users may contribute a significant – yet uncounted – increase in these areas.


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With  reference to the continued growth in internet penetration, it seems clear that mobile connections will account for the vast majority of new sign-ups in the coming months. As the chart below highlights, the distribution of mobile penetration matches much more closely to the distribution of the world’s population, meaning most people around the world now have a realistic opportunity to access the internet:


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The cost of mobile data clearly remains a barrier in much of the remaining world, but as costs continue to fall, and as the benefits continue to increase, it’s likely we’ll see more and more people in the developing world putting increased importance on reliable internet access.

Social Media
Social channels continued to show strong growth over the past 12 months, with top social networks adding more than 135 million new users in the course of 2013.

This number is slightly misrepresentative of actual growth though, as we’ve decided to focus solely on monthly active user figures to report social media usage in this year’s report. As a result, some numbers may appear lower than they did this time last year (when we used total registered user numbers for some platforms), while the actual growth in active usage may appear smaller than it really was.


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Due to the different usage contexts, associated behaviours and opportunities for brands, we’ve also chosen to treat chat apps such as WhatsApp and WeChat separately to social networks in this year’s report.

However, these platforms continue to capture significant interest from users and marketers alike, a trend reflected in their huge active user bases:


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It also appears that social media is now an engrained part of the lives of people across different demographic groups. This increased ubiquity may result in some changes to the specific demographic bases of individual platforms, but even if people’s habits are changing, it appears that people are moving from one social platform to another, rather than deserting social media in its entirety.

Despite this increasing ubiquity, though, social media penetration remains unevenly distributed around the world:


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As might be expected, mobile is playing an increasingly important part in the social media landscape. Facebook reports that almost three quarters of its 1.2 billion monthly active users around the world access the platform through mobile, while on any given day, almost half of its users are mobile only.

The importance of mobile is mirrored across other platforms too, with Twitter increasingly a mobile-dominated platform, and platforms like WhatsApp, WeChat and Instagram depending entirely on a mobile ecosystem.

Given the above, most marketers have now accepted that mobile devices are people’s most important devices, but the opportunities they offer continue to evolve at a staggering pace.

Connected mobile devices have already outpaced more traditional means of internet access such as laptops and PCs, while smartphone sales now outnumber those of feature phones around the world too.

The number of mobile subscriptions jumped by 173 million in 2013, and the number of active mobile subscriptions around the world now equates to roughly 93% of the world’s population.

Penetration rates are more healthy all over the world too, with two-thirds of Africa’s population now mobile powered. Meanwhile, many regions – including those in the developing world – have penetration levels far in excess of 100%:


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Mobile broadband access has exploded around the world in recent months too, and 1.5 billion people now have access to relatively fast internet from their mobile devices:


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A Regional View
While the picture in many Western countries has converged, there are a number of areas around the world that maintain their idiosyncrasies. In particular, China and Eastern Europe continue to prefer local social networks, while Africa, Central and South Asia are considerably under-represented when it comes to internet penetration:

regional data overviews

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The world’s most populous region saw another strong year of growth across all things digital in 2013.

China’s social media giants continue to post strong growth, whether it’s active users on Qzone, or the incredible growth of Weixin (WeChat).

However, both Japan and South Korea have seen some fragmentation of the social media landscape, with chat apps like LINE and Kakaotalk continuing to gain momentum. Neither company releases monthly active user numbers though, so it’s hard to know exactly how these platforms compare to the more traditional networks like Facebook and Twitter.

Interestingly, however, ‘claimed’ usage of social media in both countries differs dramatically from the picture painted by Facebook’s monthly active user numbers, suggesting that Northeast Asia’s netizens may be harnessing a wider variety of platforms.


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Facebook continues to lead Twitter in both countries though, and appears to maintain its top spot almost everywhere.

China and countries in Eastern Europe host the few exceptions to Facebook’s global dominance, with Qzone and VKontakte claiming the top spots in a handful of nations.

However, with more than 1 billion monthly active users, it’s safe to say that Facebook will continue to play a central role in the social media landscape in 2014 too.

The Local Picture
We’ve gone into an extra level of detail in this year’s report too, offering insights into the local digital ecosystem across 24 of the world’s biggest economies:


Alongside offering the key digital indicators, we’ve also collated some key behavioural indicators, including time spent on the internet and on social media, as well as the prevalence of important activities on connected mobile devices.

You’ll find all the facts and figures for each country in the complete 180+ page report on SlideShare (as embedded at the top of this post), but here are the infographics for China as an illustrative example:


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Sources for all the above data are listed in the full report.

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We Are Social Asia Tuesday TuneUp #84

by Ji Eun Kim in News

Hail hit Singapore after haze, Oreo stays relevant and clever with “Hail, Oreo”
After a record-breaking haze in Singapore that has made over one fourth of a million people in Singapore voice out  on Twitter, another weather surprise, hail hit western part of Singapore on last Tuesday. According to NEA, this is the first time since the last reported hail five years ago. This rarely seen hailstones made people share pictures and video footage on social media. Oreo, known as the brand that has been doing an amazing job of creating hyper-relevant and on trend content to what happens in timely and witty manner, didn’t miss out the chance to get on hail with the Facebook post “Hail, Oreo” brought out within an hour of the initial report came out. 

Oreo hail

Beijing’s Water Cube change lights based on emotions from users on Weibo
Beijing’s National Aquatics Center built for the 2008 Beijing Olympics, also known as Water Cube(水立方), has been turned into an interactive lighting building by collaborative efforts from conceptual artist Jennifer Wen Ma and lighting designer Zheng Jianwei. By using a custom software application, the Water Cube translates emoticons contributed by millions of users of Chinese social networks, Sina Weibo and Tencent Weibo into dynamic and interactive lighting experience.


China’s top flirting app, Momo has added new features for monetization
Reported by QQ Net, China’s top dating app, Momo has updated new features in an attempt for monetization. Momo users can enjoy VIP benefits such as extra avatars and following more than 100 people by paying $2 per month or $17 for one year. Without becoming VIP members, users also can buy a variety of stickers using the app’s virtual currency, which is the most of popular chat apps like Line, WeChat and Kakaotalk’s monetization strategy. With 40 million registered users worldwide (The app is available in English for international users), Momo has received $40million funding last summer (There is a rumor that China’s e-commerce giant, Alibaba has taken a part). It will be interesting to see how Momo will shape itself to becoming a larger app beyond its niche service to face giants like WeChat.


Nokia uses chat app Nimbuzz for campaigns to reach mobile users in India
Nokia has partnered with India based messaging app Nimbuzz to run its interactive marketing campaigns. With more than 150 million registered users worldwide, similar to Kakaotalk and Line’s service to official account, Nimbuzz offers brands/corporate account mobile marketing channels to engage users through mobile and promote message. The main campaign concept revolves around hosting various quizzes every Sunday and reward top performers with discount or free Nokia related merchandise. With growing competition with local players, Nokia tries to tap into Nimbuzz, a cross-platform service to reach wider user base of not only Nokia phones also rivals’ and feature phone users for higher penetration in the market.



Social more important than keywords for high Google rankings
Searchmetrics’s Rank Correlation 2013 study has discovered that strong social presences correlate to a high ranking on Google. The correlation coefficient, a stat used to measure how close the relationship is between two factors, shows that Google +1s are, unsurprisingly, the most strongly related to a high search ranking, with a coefficient of +0.4. These are followed closely by Facebook shares (+0.34), Pinterest pins (+0.29) and Tweets (+0.28). This far outstrips the importance of keywords; a keyword in the domain name has a correlation of +0.03, down from +0.11 in 2012, while a keyword in the URL has gone down from +0.04 to +0.01 in the same period.

Facebook, Twitter and Pinterest affect purchasing offline as well as on
Four surveys, conducted by Vision Critical with over 5,900 responses, have shown thatsocial networks affect in-store purchasing as much as they do online purchasing. Facebook is the most successful of the 3 at driving both types of behaviour, although it’s worth noting that 1 of every 3 people who bought items they pinned on Pinterest said they hadn’t even thought about buying the item before seeing it on the network.

Online complaints often inspired by vengeance
study into 2000 social media complaints has produced a number of interesting results about the people who complain online. 30% do so because of ‘negative feelings’, while 23% wish simply to exact vengeance; this group in particular are inclined to complain via social media. There is also a huge discrepancy between those who expect a response (70%) and those who receive on (38%), showing the work still left for brands to do in dealing efficiently with customer service online.

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Updates to Facebook hashtags
Earlier this month, Facebook brought hashtags to its desktop site; now, it’s added mobile support and introduced ‘related hashtags’. Now, if you search for something like #equality, you’ll also see the likes of #loveislove, #DOMA and #pride.

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The mobile update is, for now, only available on, with the network’s mobile apps still waiting for hashtags to arrive.

Facebook trying to stop ads appearing next to NSFW content
After furore in May about ads appearing next to content that promoted violence against women, Facebook has taken action to prevent adverts appearing alongside controversial content. Previously, ads (which are targeted by user, not page) had simply appeared across Facebook. From this week, though, Facebook will be using an algorithm to detect pages likely to contain inappropriate content, then having these verified by staff. Those deemed inappropriate will be prevented from having ads appear next to them. There are plans to improve the system already, too. In a blog post, the network stated:

In the coming weeks, we will build a more scalable, automated way to prevent and/or remove ads appearing next to controversial content

Facebook Newsfeed ads 21x as effective as standard web retargeting
Facebook has put a lot of effort into increasing the effectiveness of their ad offering and it seems to be working. Compared to standard web retargeting ads, Newsfeed ads produce twenty-one times the click through rate, amounting to a 77% lower cost-per-action. Meanwhile, the network has doubled the number of stats available to advertisers to measure effectiveness, with reach and frequency measurable by all of the following: unique clicks, unique click-through rates, cost per unique click, cost per 1,000 viewers reached, people taking action due to an ad and mobile/web app installs.

Instagram video takes huge cut of Vine share on Twitter
After a huge initial share of Twitter links, Vine’s share has dropped significantly after the launch of video on Instagram. On the day of the launch, Vine links declined from around 2.5 million to 1.5 million and have continued decreasing since. Instagram links have remained fairly constant (despite Twitter’s blocking of in-tweet Instagram media) and are now higher than Vines for the first time in almost a month.

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Updates to Google+ for its 2nd birthday
Happy birthday to Google+! The network has now turned 2 and its creators are celebrating by updating some of its features. Firstly, we have new buttons for follow, share and +1, the first of which is shown below:

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Secondly, the following picture depicts the updates to profile and page badges, while G+ communities will also receive their own badges.

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Finally, it’s now easier to upload, move and download pictures. A new download feature allows photos to be quickly saved, while uploading and moving has been updated to allow easier shifting of large batches of images.

Check in friends on Foursquare for iOS and Android
Foursqaure’s iOS and Android apps have been updated with the ability to check in your friends. Previously, you could mention friends; now, provided they consent, you can also check them in at a location. If they don’t offer consent, your ‘check in’ will simply appear as a mention. The process is highlighted in the image below.

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LinkedIn introduces ‘Who’s Viewed Your Updates?’ feature
LinkedIn has introduced an interesting new feature: a tool that allows users to see who’s viewed their updates, as well as what interaction has occurred from their 1st, 2nd and 3rd degree connections. The system, shown here, includes a simple ‘colour coding’ scheme, allowing users to easily view the effect of their content.

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We Are Social create ‘social wine’ campaign for Tesco
We Are Social have created a campaign for Tesco, which asks the supermarket’sFacebook community to produce a ‘social wine’. After having a team of influencers vote on 5 wines, all made from grapes collected by the Enaleni community of South Africa, Tesco’s Facebook fans will be able to suggest names and bottle designs; the winners of each of these competitions will not only have their entries used for the final product, but also win a trip to South Africa.

#MashTag, the social beer
The world of social media has clearly had a boozy week, with Brewdog releasing their socially-designed beer, #Mashtag. Elements of the brew were voted on across a week, from the strength to the flavours included. The result: a 7.5% American Brown Ale, made with New Zealand hops and aged on hazelnuts and oak chips.

Hyatt Hotels link with Postagram
Hyatt Hotels have created a campaign through Postagram, that allows guests to personalise postcards through their social channels and physically send them to friends. Users add a photo and 180-character message to the postcard, then send it to a friend for free – a nice mix of social marketing and a traditional format.

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We Are Social Asia Tuesday TuneUp #81

by Ji Eun Kim in News

YouTube founders have launched a Chinese version of vine, Wan Pai
ASOS system by YouTube founders Chad Hurley and Steve Chen has launched their newest app which is similar to Vine, Wan Pai(玩拍). Similar to Vine, Wan Pai also features 6 second video recording and sharing to Chinese social networks like Sina Weibo and Tencent Weibo. On top of Vine’s basic app mechanics – holding on to the screen to record and letting go to pause, Wan Pai provides more editing options like adding filters and choosing to include or mute audio and many more. As a part of localization, Wan Pai has made videos to play only when users tap a video instead of letting it stream automatically when users browse videos. This seems to be considerate of  Chinese users with limited 3G data plan in the country where users often experience lag. Video sharing apps hasn’t been a hit in China but will Wan Pai be the one to bring in the hype of social video sharing in the market?


Tencent may invest 15% stake in Patimas computers
According to a report by Malaysia news channel Astro AWANI, Tencent, makers of popular Chinese chat app WeChat, plan to invest another 15% of stake in Patimas Computers this week after buying 5 percent stake from the company earlier this year. The deal is with an attempt to enhance Tencent’s service in the South East Asia region. As a provider offering ICT business infrastructure and cloud services in Malaysia, Patimas Computers is expected to facilitate in speeding up the service of WeChat and Tencent’s internet service in the region. This seems in line with its’ plan of opening a new branch in Malaysia. We will need to see how these moves will help Tencent to pave a path to expand its’ presence beyond home ground.

Tecent Patimas investment

Tencent’s WeChat revealed its’ test version of upgrade to the app
With more than 400million registered users, China’s most popular chat app, WeChat is continuing its’ path to become the best complete mobile communication and social networking app by a consistent upgrades of features. According to QQ Tech who have tried a beta version of the upgraded app, there are some interesting new features added to the app such as enhanced scanning function. Its new feature allows scanning not only products but also your surroundings to help users find anything interesting in the area. In addition to its current “shake” feature that allows users to find people near them or listen to music, the new feature extends its use to videos, identifying video by sound and giving users access to more information of the video. It’s still in beta and an official upgrade hasn’t been announced.

WeChat upgrade

Social media the most common use of smartphones and tablets
Social media is the most common use of smartphones and tablets, according to Nielsen. Smartphone users spend on average 9 hours and 6 minutes on social networks per month, compared to 3 hours and 41 minutes on an iPad. The next most common behaviour is watching videos, on which smartphone users spend 1 hour and 15 minutes, with 1 hour and 11 minutes devoted to sport. iPad users spend slightly more time watching videos: 1 hour and 48 minutes, with 50 minutes worth of sport. Apps are used far more than mobile internet: smartphone users claim to spend 87% of their app/web time using mobile apps.

1 in 3 Americans own a tablet
Research by Pew has found that 1 in 3 Americans now own a tablet, in comparison with just 3% in May 2010. The devices are most popular amongst 35-44 year olds, of whom 49% own one, whilst tablet users are also more likely than the average citizen to live in suburbia and have relatively high levels of education and income. The growth of the US tablet market can be seen in the following graph:

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The rise of social TV
The Council for Research Excellence, with the help of 3 Nielsen research groups and Bluefin Labs, has analysed the habits of 6,000 TV viewers and found that social TV seems to be on the rise. 1 in 10 use social media to discuss TV every day, whilst 37% do so at least once a week, with behaviours varying by the type of show. Sci-fi programmes were most popular on social, followed by sports and reality. While reality TV attracts most conversation during broadcast, scripted shows tend to do so after they are aired. Another dichotomy appears between drama and comedy; the former does best around the beginning of the series, whilst the latter tends to peak at the season finale.

Facebook gets the lion’s share of social budgets
The Technorati Media’s 2013 Digital Influence Report has found that 57% of brands’ social media budgets is being spent on Facebook, compared to just 13% on each of YouTube and Twitter.

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Facebook introduces highly-anticipated dock to Home
Facebook Home received a few updates last week, the most important of which was a new dock that allows you to store your favourite apps for easier access, in response to criticisms that it was missing from the original launch. Previously, users were required to go through a series of taps to open even their most frequently-used app and Facebook hopes that the increased usability will encourage more Android users to take the system on board. Other updates include the ability to send multiple photos in a single message, as well as stability & memory improvements and bug fixes.

Facebook to significantly simplify ads offering
Facebook is going to make significant changes to its ad offerings, attempting to simplify and streamline the number and types of adverts available. Facebook claims that its key goals are the elimination of redundancies, natural introduction of social context and a more consistent look and feel. The first of these means that products like Questions and Offers will no longer exist, as brands have found that it is much more efficient to use a sponsored post, simply asking a question or adding a link to outperform the respective products. Social context will be naturally included in all posts and ‘Sponsored Stories’ removed as a result, as shown in the below diagram:

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Finally, ads will ‘look more consistent’, making the ad creation process simpler for marketers and hopefully creating a more visually immersive experience for users. The changes, which will reduce the number of ad types from 27 to under half that amount, are expected to be introduced gradually over the next 6 months. The move is expected to contribute to the growth of Facebook’s ad revenues to $5.6 billion this year, with roughly $1.5 billion coming from mobile.

Facebook highlighting most engaging posts in admin panel
In another move aimed at assisting brands, Facebook has begun highlighting the most engaging posts in yellow and accompanying them with a star in the page admin panel.

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In addition, brand pages are being notified whenever a post performs well, allowing Facebook the option to promote. Once a post is promoted with media spend, a notification is also sent after the budget runs out, alerting admins of the extent to how well the post did and allowing them to better understand post performance.

Tumblr ad exchange ‘inevitable’
Since Yahoo purchased Tumblr for $1.1bn a few weeks back, we’ve been bringing you updates about any potential changes to advertising on the platform. Now, considering the cost of the deal and relatively low advertising revenue from last year ($12 million by most accounts, if not lower) industry professionals have claimed that it’s ‘inevitable’ that Tumblr will introduce an ad exchange. Given the success of Facebook’s FBX and Twitter’s plans to follow suit, this would come as little surprise; the question lies in how Tumblr’s audience are likely to react.

Vine launches on Android, growing faster than Instagram?
Twitter-owned video app Vine launched for Android last week, boasting a number of features from the iOS version, including the same video-creation system, Explore and Find Friends, as well as ‘Zoom’, unique to Android. Users were also assured that other features, including front face camera, search, mentions and hashtags would be released in the coming weeks.

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On the day that this was announced, Vine came very close to outdoing Instagram in terms of daily Twitter shares; it did so only 2 days later, with 2.37 million shares, outdoing Instagram’s 2.14 million.

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This has led to questions about the comparative growth rates of the two network. When it was launched on Android, Instagram already boasted 30 million monthly active users (MAUs), compared to 13 million for Vine. It only took Vine 5 months to release on Android, compared with 18 months for Instagram, while Vine racked up 10 million MAUs in 3 months, 9 months faster than its rival. Certainly, Vine seems to be flourishing much more rapidly than Instagram did; what remains to be seen is whether this will translate into continued success.

Keek surpasses 45 million users
Vine isn’t the only social video app witnessing rapid growth. Keek has recently surpassed 45 million registered users compared to Vine’s 13 million, of whom 24 million have arrived since the launch of Vine. On top of this, the platform has seen 667 million total visits, 12 billion offered page views, 18 million uploaded videos and 2.2 billion video playbacks. Whilst Vine is currently only available on iPhone and Android, Keek also offers a desktop and Blackberry version, with a Windows phone app on the horizon. This multi-device integration, coupled with the celebrity endorsements that bring in 20% of all viewed Keeks, has surely contributed to the app’s current success.

Foursquare trialling small-business promotion
Foursquare is trialling the ability for small businesses to promote themselves on the network with a “handful” of New York City vendors. The system, previously only available for large, national businesses, allows the promotion of a photo, review or listing, targeted by location and check-in history. Whilst this allegedly makes up ‘phase two’ of Foursquare’s magnetisation strategy, the cautious approach looks to ensure small businesses understand how to use the system, especially considering the relatively low proportion of their marketing budgets small businesses spend on digital: 3% according to a Boston Consulting Group survey.

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Snapchat launches version 5.0 amid rumours of new funding
Snapchat has vastly updated its user interface, whilst adding a few new features, with the launch of version 5.0. The new photography screen, shown below, also allows for swipe integration between different parts of the app, which now include in-app profiles along with double-tap to reply and better tools for adding friends.

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Meanwhile, just months after raising $13.5 million in funding from Benchmark Capital, Snapchat is looking at another round of income, this time amounting to $100 million. That would give the app an incredibly high valuation, in excess of half a billion dollars.

Zeebox launches social ‘TV Rooms’ service
Zeebox is launching a service called ‘TV Rooms’, which the company describes as “a Facebook to connect TV fans, creators and actors”. Essentially, it is a set of over 4,000 pages, on which fans can discuss TV in real time with those involved with the production of shows. The launch is set to coincide with the 100th episode of ‘Real Housewives of Orange County’, when the host of the show and three of its stars will take to the network to talk about the show with fans.

Pranksters poke holes in Durex campaign
Condom manufacturer Durex recently asked fans to decide of the city most in need of an “emergency condom delivery service”, with the winner receiving a delivery of condoms from Durex staff. However, the voting was hijacked by pranksters, who voted for Batman, a very conservative Muslim city in Turkey, to receive the prize. Unsurprisingly, this was not taken well by the residents of the town and is reminiscent of other social media voting schemes gone wrong – for example, when Justin Bieber was told to play in North Korea and Taylor Swift at a school for the deaf.

Social media and the Turkish uprising
The use of social media and Twitter in particular has soared in Turkey in line with the recent political upheaval. Indeed, there were 2 million tweets between 4pm and 12pm on Friday alone, with over 90% of the tweets on the topic coming from within the country. This is in contrast with Egypt’s use of Twitter during the Arab Spring, when it is estimated that only 30% came from inside the country. The reaction was such that Turkish Prime Minister Tayyib Erdogan decided to get involved; despite holding his own Twitter account with 2.5 million followers, which he updates daily, he is quoted as having said:

Right now, of course, there is this curse called Twitter, all forms of lies are there. This thing called social media is a curse on societies.

(RED) and Mashable team up to break Vine world record
(RED) and Mashable have teamed up to attempt to break the world record for most Vines posted about a single issue. In total, there were over 1,100 original posts and 2,400 RTs, amounting to a total of 129 million potential impressions, as shown in the below graph. Indeed, celebrities such as Bill Gates, Paris Hilton and David Guetta all got involved, along with news sources such as MTV, Wired and VICE magazine.

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Full length Rickroll on Vine
The day that Vine was launched on Android, a 16 year old named Will Smidlein managed to deconstruct the app and bypass its 6-second rule and rickroll Vine by posting a full length video of Rick Astley’s ‘Never Gonna Give You Up’. The post was eventually deleted by Twitter and Smidlein apologised to the engineers for wasting their time, saying the stunt was only intended for his friends and followers. Still, a 16 year old who’s heard of Rick Astley. Well done, internet.

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Five Friday Facts #66

by Laura Picard in News

Sina Weibo logs 731,102 posts during the first minute of Lunar New Year
TheNextWeb recently reported that Sina Weibo announced a staggering milestone: There was an astounding 731,102 posts in the first minute of Lunar New Year, where users on the Chinese microblogging channel gathered to celebrate the year of the snake. TechInAsia also highlights that this number included an impressive 34,997 posts from the first second alone. The number also illustrates the magnitude of Sina Weibo’s growth in the past year. As TechinAsia reports, this first-minute record is particularly striking given the 481,207 posts that were logged during the last New Year, with the peak clocking in at 32,312 posts per second.

59% of top 100 brands are on Instagram, reaching 5.8M followers
According to a recent study by SimplyMeasured, 59% of the top brands have created accounts on Instagram. The social media analytics company conducted their quarterly study for the third time in February 2013. They found that this comprised an increase from 54% in November 2012, or a QoQ increase of 9%. The study breaks down the platform adoption further, to show that 55% of the top brands have active accounts–meaning they have posted photos via the photo-sharing platform. This also compares favorably, to the 49% of top brands with active Instagram accounts.

But are the top brands on Instagram being noticed? The answer seems to be a resounding “yes”, as their Instagram followers have collectively increased by 41% and engagement by 35% since November 2012. The total number of top-brand followers has increased to 5.8 million users, with 10 of the brands logging over 100,000 followers.

Sina Weibo grew 73%, passed 500 million registered users in 2012
In another report on Sina Weibo, TheNextWeb reported that China’s popular microblogging platform had accumulated over 503 million accounts by the end of last year. Sina CEO Charles Chao also revealed that daily users on the site came to a whopping 46.2 million users as of December 2012. This number expresses an 82% increase year-on-year. What’s even more impressive is the fact that Sina Weibo had only recently reached 400 million registered users late in the year, during the third quarter of 2012. TechInAsia notes, however, that growth has recently slowed down to 9% in the latest quarter. Chao similarly expressed some concern regarding decreases in usage following competitor Tencent WeChat’s growth to 300 million users in the past year. Chao stated that his concerns were ultimately mitigated by the notion that Weibo had reached a size that would inevitably keep itself going and growing–particularly given the increasing adoption of mobile web and “the formation of [an] ecosystem” around the popular platform.

68% of marketers to increase data spend, focus on social media in 2013
eMarketer reports that a majority of marketers are planning to increase spending on data, with the objective of understanding the “surge of data produced by digital interactions with customers.” As the study by Infogroup Targeting Solutions and Yesmail Interactive indicates, 68% of marketers are planning to increase spending. By contrast, 23%  had planned to spend the same amount, and only 3% of the respondents planned to decrease spending on data in 2013.

The increasing interest in social media data comes from the findings that followed. When asked about the prospect of using social media data to drive campaigns, a significant portion (78%) of the respondents indicated positive interest. While 42% of respondents reported plans to integrate social media data further, 36% indicated plans to start during 2013.

200,000 users check-in through Jiepang every day
Jiepang currently has 4 million users. While this number pales in comparison to the number of users on social giants like Sina Weibo and Tencent, China’s location-based check-in app is consistently abuzz with activity. As PandoChina notes, Jiepang’s CEO David Liu stated that over 200,000 users checked-in to locations on a daily basis. The Foursquare analogue has been around since 2010 and cultivated a relatively small but strong niche following in the past two years. As of now, the highest number of check-ins stands at 150,631 for a single location–again, somewhat paltry compared to the 1 million check-ins logged by its Western counterpart, Foursquare earlier this month. TechInAsia notes that the road ahead may indeed become difficult for Jiepang, especially given the rapid growth of other social channels in China. It is noted, however, that Jiepang plans to adapt and innovate around potential obstacles by loosening the emphasis on check-ins and increasing focus on social sharing and user content. According to Liu, their revamped app will ultimately take on a Facebook-like appearance as a social network. Ultimately opening up new ways to use the app for its current and prospective users in the upcoming year.

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