Here are all of the posts tagged ‘Thailand’.
In 3 months, Facebook users in Thailand grew to 24 million users
In an infographic created by EdgeAsia, a Bangkok-based digital agency, Facebook is seen as Thailand’s top social network. Here are some interesting numbers as reported by TechInAsia:
- Thailand now has 24 million users, thanks to a 33 percent increase in the past three months.
- 16 million Facebook users access the social platform through their mobile device. The high proportion could be attributed to the fact that mobile penetration in Thailand has already exceeded its population.
- There are more female Thai users (12 million) on the site than men, with women accounting for 51 percent of Thai Facebook users.
- The activities that Thai people do on Facebook are: ‘like’ posts (7.1 billion likes are clicked in the nation), send private messages (5.5 billion) and post comments (1.3 billion).
Kakao now has a private group communication app
As reported by TheNextWeb, KakaoTalk launches KakaoGroup, a standalone private app specifically designed for messaging among groups of friends, acquaintances and colleagues. Unlike other chat apps with built-in group chat functions, KakaoGroup’s degree of privacy ensures that colleagues or loved ones can share and archive indispensable information, and the integration with KakaoTalk lets users move their conversations from private group chats to public group chats. KakaoTalk is said to be installed on over 90 percent of all smartphones in South Korea and has drawn attention most recently with its games platform, which in the first half of 2013 brought about $311 million in revenue from in-app purchases.
LINE partners with FC Barcelona and Real Madrid to reach out to fans
According to TheNextWeb, Japanese chat app Line just announced that it has signed collaborations with two highly-popular football clubs, FC Barcelona and Real Madrid, as it seeks to accelerate its growth in South American and European markets. In its latest earnings, LINE mentioned that Spain, the home of both football clubs, has been experiencing high growth. Just add the club’s official account as a friend on LINE to get both clubs to “text” you flash reports on latest news and upcoming events. You could also get to download free LINE stickers featuring both teams on their separate accounts.
Google+ is 2nd most used social network worldwide
GlobalWebIndex released figures last week about active users on various social networks, with a couple of surprising results. Perhaps most unexpected was the fact that Google+ came out as the second-most used network after Facebook, with 318.4 million active users. Comparing penetration of active users against all account holders also saw Facebook come in first, with 62%, followed by Twitter with 51% and Google+ with 44%.
Instagram reaches 150m monthly active users
Facebook-owned Instagram has now reached 150 million monthly active users, adding 50 million in just seven months. For some context, it took 19 months for the network to reach its first 50 million after launching. It also seems that this growth is coming globally, with 60% of those users now coming from outside the USA.
Brands shouldn’t be afraid to promote posts on Facebook
Ever since brands have been able to promote posts, there has been an element of fear that paying for reach may negatively affect the organic reach a post would gain regardless. However, a study into 5,000 promoted posts from 1,500 pages has concluded that this is not the case: you receive the same organic reach for a promoted post as you would for any other, as shown in the graph below.
Moreover, similar conclusions came about a page’s EdgeRank, the system Facebook uses to see how many people see any post from a page. Looking at the reach of a page’s posts both before and after a ‘spammy promoted update’, the research found that there was no significant difference, either positive or negative.
Did Facebook delay its controversial new terms?
Facebook has seen a fair bit of controversy from its planned new terms, with six consumer watchdogs complaining to the Federal Trade Commission that they made is easier for companies to use people’s names, information and pictures in communications and advertising without the user’s consent. It has been alleged that their release, supposedly planned for last week, has been delayed, though Facebook denies both that fact and the accusation about their motives. Instead, the network’s chief privacy officer, Erin Egan, claimed:
All we are changing is that we are providing more information and more specifics.
Their critics would say that this isn’t the case – that, in fact, users now give automatic consent for companies to use their personal information unless they actively opt out… and that it has become considerably more complicated to do so.
Facebook indefinitely postpones release of new video ads
A big week for delays on Facebook. The network has been planning a new ad offering for some time: 15 second video clips priced between $1m and $2.4m depending on reach. Intended for launch last week, these have since been indefinitely postponed, due to concerns about user experience. Aware that there is usually an initial backlash about any new ad type, Facebook is concerned about advertisers using these as mere TV slots, preferring that there would be some social element. There has been no new release date mooted, so we’ll have to wait and see for when these come back on the agenda.
Facebook launches tool aimed at news organisations
Huzzah! Something Facebook managed to release. It’s a tool for news organisations, which allows them to surface Facebook conversations for use in live programming. CNN’s News Day, for example, has taken Facebook feedback about various breaking news and included it in their show, though the system allows for more elaborate uses than this. It can collect all mentions of a single word on the network and provide a demographic breakdown of who is talking about certain topics; NBC’s The Today Show are taking advantage of this to discuss which topics are most exciting to, for example, male and female or young and old audiences.
The Research & Insights team here at We Are Social are gagging to find out whenthese new APIs will be released publicly.
Facebook trialling ‘professional skills’ section of profile
Facebook is trialling a ‘professional skills’ feature, which users would be able to add to the work and education section of their profile. The move, seemingly looking at eating into LinkedIn’s share of the professional market, allows the addition of a variety of skills, as shown below.
P&G’s #Softside billboards influenced by engagement on social
P&G’s Downy has created a campaign titled #Softside, which looks to put an end to various disputes, as shown in the image below, is being supported by a number of advertising units including desktop and mobile ads. The most interesting part, though, is a set of digital billboards that will be changed depending on what’s getting the most engagement on Downy’s social presences.
Heineken’s giant Instagram treasure hunt
Heineken has created an Instagram campaign around the US Open Tennis Championship, which looks to turn the network on its side. In doing so, the beer brand is building a giant compilation of photos, which together make up a panoramic view of the stadium. They posted an initial clue from the @Heineken_US Twitter and Instagram accounts, which led to a second part of the riddle in one of these photos. Fans who completed the search were in with a chance to win two tickets to the US Open mens’ final in New York.
Burberry promoting new perfume with integrated campaign
Designer fashion brand Burberry is promoting its new perfume, Brit Rhythm, with an integrated campaign on TV, Instagram and out-of-home. In addition to a 30 second TV advert, the brand has recruited leading Instagrammers to create content under the hashtag #ThisIsBrit; the best of these will be used in outdoor advertising.
Birds Eye linking social to sales
UK frozen food retailer Birds Eye has partnered with Slingshot to allow fans topurchase their products directly from ads on Facebook. The system allows customers to add products to their basket with online retailers such as Tesco, Sainsbury’s, Waitrose and Ocado, all in just one click.
Jack Daniel’s produce first UK Instagram campaign
Jack Daniel’s is using Instagram for the first time in the UK, in celebration of its founder’s birth month of September. Throughout the month, fans will be encouraged to share images of themselves raising a glass to the man himself, using the hashtag #JacksBirthday. This will be supported by content created by the brand, in which people including master distillers and descendants of Jack Daniel, raise a glass themselves.
Wayne Rooney’s sponsored tweet for Nike escapes sanctions from ASA
A tweet by Wayne Rooney, shown below, escaped sanction last week from the UK’s ASA. Though it appears to have been sponsored by Nike, the ASA ruled that it was clear enough that this was the case. Though at risk of being sanctioned because it did not say #ad or #client anywhere in the tweet, it was deemed acceptable, in that the mention of @NikeFootball was as clear an indicator as either of those. The tweet has since been deleted.
Angry customer uses promoted tweets to criticise British Airways
A Twitter user, who goes by the handle @HVSVN and is thought to be an Illinois businessman, last week used a number of promoted tweets to criticise airline British Airways for losing his bag. Once the campaign came to an end, he revealed that the tweets, some of which are shown below, came to a total cost of $1,000.
— (@HVSVN) September 2, 2013
— (@HVSVN) September 2, 2013
Line hits 200M users; adds 100M in 6 months
A new article by TechInAsia reports that Japan-based chat app Line has reached a milestone user base of 200 million. Line had just recently reached 100 million in January of this year, indicating that the chat app has doubled its user base in the last six months alone. Korean competitor KakaoTalk reached its first 100 million users earlier this month. China-based WeChat is closing in on 400 million users, most of whom are based in China. TechInAsia notes that Line is commemorating this milestone by giving out premium stickers until July 26.
Hashtags not doing much for brands on FB
A recent article by Inside Facebook revealed that hashtags have not led to higher engagement for brands on Facebook. The new Twitter-like feature launched in early June on the social network, and hashtag prominence grew steadily throughout the month. Based on a study by Simply Measured, the findings indicate that nearly 20 percent of all Interbrand 100 posts contained hashtags by the end of June–up from 3 percent on June 12. Hashtagged brand posts also saw two peaks during the month, with 26 percent of brand posts incorporating them on both July 20 and July 27. The study also found, however, that these hashtags were still not having much of an effect on engagement levels for brands. Nate Smith, a Marketing analyst for Simply Measured is noted as suggesting hashtags may become more effective if their presence is collaboratively reinforced and given cohesion across multiple platforms.
Simply Measured’s report further indicated that visual content receive the highest levels of engagement by a long shot, as photo and video posts received 98 percent of all engagement on brand posts. Simply Measured notes that brands are well-aware of the allure of imagery, as 80 percent of brand posts from the period featured photos or video. Meanwhile, questions received negligible engagement (thereby justifying the termination of Facebook questions, a product option previously available for brand pages).
Another interesting finding from the study revealed that posts between 50 and 99 characters received the highest levels of engagement. The success of brand posts declined as they got longer, with a sharp drop at posts over 250 characters in length.
In India, Line added 5M new users in 3 weeks
Line has been turning up the heat on its competitors, establishing aggressive expansion tactics worldwide. As TechInAsia reports, this strategy has reaped its rewards for the Japan-based chat app, particularly in its recent efforts and focus on the Indian market. A mere three weeks into launching a TV ad campaign in the market, Line reported adding 5 million new users in India. That’s almost 250,000 new users per day, in India alone. TechInAsia notes that, given a majority 70 percent of Line users are overseas users, odds are there were some Indian users prior to the official launch in the market. In any case, Line is clearly starting to tip the scales, by focusing on areas where WeChat’s dominance amongst Asian chat apps remains largely curtailed (virtually everywhere outside of China).
90% of Thai netizens use social media
Social media has continued to grow in popularity in Thailand this year. The country is the 16th biggest for Facebook, with 18 million users. Meanwhile, Bangkok remained the biggest city on Facebook, a title earned in 2012, and also continued to be one of the two most-Instagrammed places worldwide. So it comes as no surprise that Thais are even more engaged on social media this year. Based on a survey by Thailand’s Electronic Transactions Development Agency (ETDA), findings reported by TechInAsia illustrated how Thais spent a weekly average of 32 hours on the internet, with over 38 percent spending at least 20 hours on a weekly basis. The survey also found that more than 90 percent of Thai netizens were using social media. Facebook remained the most popular platform, claiming over 92 percent of responses. YouTube came in at 63.7 percent, while Line followed close behind with just over 61 percent. Desktop PCs were still the most popular choice for web access (45 percent), while notebooks claimed just over a quarter of responses. Smartphones followed with 22.7 percent, while Tablets came in with 6.8 percent.
Variety of options still key for social logins
eMarketer recently reported on the state of social logins in Q2 2013. Although Facebook has remained the most popular platform amongst consumers, its slight majority amongst other social login platforms–a 54 percent stake in Q3 2012–has declined as other social login platforms have maintained preference amongst “solid minorities”. The Janrain study indicates that Facebook’s share of 46.2 percent holds against Google’s 34 percent. Yahoo comes in third, but trails far behind with just 6.6 percent of respondents indicating preference. Twitter follows Yahoo with 5.7 percent. Twitter in particular has lost significant ground as a preferred platform for social logins, losing a considerable share since holding 10 percent Q3 2012.
eMarketer notes that the preference for social logins directly corresponds to the kind of site being accessed. Facebook logins were much more preferred for gaming and entertainment sites (64 percent). Facebook came out ahead with a majority on music and retail sites as well (61 percent and 59 percent respectively). Nonetheless, the breakdown shows a widened spread of preference for social logins, indicating that variety has remained crucial for the success of social logins throughout this year.
Continue from Top Facebook Pages in Asia, June 2013 [Part 1]:
NCell was again the name that deserved most attention when we examined the strength of Facebook brands in Nepal. Besides having the biggest fan base, NCell owned 2 out of the top 3 most popular posts last month. NCell’s Recharge & Wins campaign preserved the attractiveness observed in May despite reaching the closing stage. However, engaging the community with generous promotions instead of exciting content should not be the long term strategy for any brand.
Similar to NCell in Nepal, Nescafe clearly led the Facebook sphere in Philippines, both in terms of size and the content strategy. Simple messages accompanied by catchy images of the perfect meal resonated well with the audience, thus, tactically brought Nescafe’s products closer to their lives. Though the engagement rates of 1.43% and 1.15% (in the examples) were modest, they should be evaluated in conjunction with Nescafe’s huge fan base.
It’s striking that the top 5 most Socially Devoted brands in Singapore in June (according to their response rates) all worked in the telecom industry. Singtel, Starhub, and Samsung Mobile Singapore have been in the list for a long time, but the arrival of Sony Singapore in replacement of Spotlight made the observation even more convincing. According to Socialbakers, Telecom was the industry having highest response rate in Q2’12. Does it imply that Singapore’s brands were catching up with the global trend?
National theme was reflected strongly in the most successful posts in Korea last month. SK Telecom, Happy Point, and Samsung Tomorrow were the 3 brands that exploited this topical content the best. It’s also interesting to see how the subject was approached differently and still rewarded the users with the similar fulfilling results.
The highlight of Thailand in June was the falling engagement rates of the top Facebook pages. Friskies Thailand who garnered an engagement rate of 4.74% in May was the only brand that escaped this fate. Friskies’ secret weapon was the usage of lovely photos that would melt the heart of any cat lover. In a nutshell, it’s about pinpointing the interest of your target audience and staying focused!
Did anything stand out to you in this month’s Socialbakers report? Share your insights with us!
SocialBakers’ latest infographics on the Top Facebook Pages in May have been released. Let’s look at a selection of the reports for Asian countries to find out how successful brands and content in the region have cracked the audience’s minds.
Singapore’s top 10 Facebook brands by number of local fans remained the same in May, with a clear dominance of reputable players in the F&B industry like McDonalds, KFC, and Starbucks. It’s interesting to witness Samsung Mobile moving to the 2nd position with Singapore contributing to only 1% of its fan base. 2 out of 5 most socially devoted brands by response rate also belonged to Samsung. What’s their plan for the little red dot?
McDonalds Malaysia continues to own the biggest local fan base in the country, but no longer the top content title, which was obtained by Pizza Hut Malaysia whilst promoting its new Double Sensation pizza. Despite a moderate crowd of followers compared to giant competitor Blackberry, Samsung Mobile Malaysia got hold of the 2nd and 3rd most popular posts. Striking a right balance between Quantity (huge fan base) versus Quality (engaging content) is what all brands should take into consideration.
As seen in the previous month, Ichitan was far ahead of other brands in Thailand, both in terms of the enormous fan base as well as successful content. Attractive prizes for lucky draws were their secret weapon. Question is, what would happen if they can no longer exploit this costly strategy?
Mother’s Day opened up a valuable opportunity for brands to engage with their fans in Philippines, as Red Ribbon and KFC Philippines created the most popular content during this occasion. Closely related, the post engagement rate for the top 5 Facebook brands in the country also experienced substantial increases over the month. Still, the average post engagement rate for Philippines’ brands stayed low at 0.1768%, which indicates ample room for improvement.
The spotlight shone on the exceptionally high response rate among the top 5 brands in Hong Kong, which ranged from 81% to 100%. Though it seems that the total number of questions were small, this achievement implies that Hong Kong’s brands put great emphasis on their customers. The rubber duck of HabourCity which garnered 2 out of 3 most popular posts was another interesting feature for the territory in May.
SocialBakers has published its latest set of infographics on the Top Facebook Pages for the month of April. The report no longer shows the fan base of the market, however, we are still able to understand what the top brands and top content in the region are. Here are a selection of reports from the Asean countries.
Blackberry continues to be the top Facebook brand, with a strong following of locals on its Blackberry Indonesia page. Intel Indonesia’s content was one of the top performing post for the month of April – a 3.1% engagement rate for such a large page is commendable.
Interesting to note that “Our Mother of Perpetual Help” page is a recent add to the top 10 pages in Philippines due to its recent spik.
The highlight of April in Thailand was the content produced by Pantene that garnered more than 82,000 interactions.
McDonalds Malaysia continues to be the top page in the nation with the largest fan base and providing the top content.