Here are all of the posts tagged ‘Tudou’.
Twitter creates exclusive page to celebrate Indian festival Diwali
India is the world’s third most socially engaged country, with its users showing a preference for Twitter over Facebook. Paying homage to the fastest growing online market in the world, Twitter created an exclusive landing page for the #Diwali hashtag to celebrate the start of the 5-day Festival of Lights yesterday. Adorned with a background image of a lit traditional oil lamp, the page streams live tweets and pictures relating to the festival. Mashing up an array of tweets about Diwali by brands, celebrities, influencers and other users, the page is a virtual smorgasbord of online sentiments and trending thoughts during the festive period.
Indian fashion label launches Twitter auction
Bombay High, an Indian fashion label, celebrated Diwali in a fun way by launching an online auction where Tweets serve as currency to fund bids. Over a period of 3 days, Bombay High will hold 2 auctions for 2 different products on a daily basis. Up for auction were some of Bombay High’s finest formal and casual wear. Users will need to connect their Twitter accounts with the microsite as only tweets posted from it will be counted as bids. Participants with the most tweets win the auction item whilst two runner-ups will receive gift vouchers.
Chinese users spent S$1.96 billion in 14 hours on Taobao.com on 11 Nov
November 11 (touted as Singles’ Day in China because of the confluence of four “1″s in the date) was a big day for e-commerce in China as over 10 million netizens flocked to Taobao.com to partake in its 24-hour half-price online shopping carnival. Sales volume exceeded last year’s figures of 5.2 billion yuan (S$1.02 billion) to hit 10 billion yuan (S$1.96 billion) at 1.38pm – achieving the sales target 10 hours early. The overwhelming volume placed strains on bank and express delivery systems as they struggle to cope with the demand. Online shopping in China presents a great opportunity for growth as it rises in popularity. With a penetration rate of only 36.5% vs 70% in Western countries like the US, the world’s largest wired nation looks poised for an e-commerce boom.
Lee Jeans gets more social to drive e-commerce volumes
Lee Jeans has embarked on a new influencer-centric brand campaign in China in an effort to drive online sales on its e-commerce platform. Named “Free Your Night Side”, the campaign engaged key online leaders, top bloggers and celebrities in a surprise live, interactive theatre event replete with 80 professional actors clad in Lee’s autumn and winter range. The influencers’ spontaneous reactions were recorded on video and shared on Lee’s branded Tudou videosharing and Weibo microblog platforms in addition to the bloggers’ own social media channels. The campaign generated alot of interest and 200,000 views within a week of releasing the 40 online videos.
Businesses that have embraced digital are more profitable
Companies that have jumped on board with digital and social media marketing and analytics are more profitable, new research from MIT has found. These companies are outperforming their less tech-savvy peers by 26% in terms of increased profits and 12% higher market valuations. Making this change often comes from digital leadership at the top, and while the banking and travel sectors are attracting top talent, retail seems to be struggling.
54% of top brands are active on Instagram
A new study has shown that more and more brands are signing up for Instagram, with 54% of the world’s top brands now active on the platform, a 35% growth since the beginning of August. MTV holds the top slot for the most followers for a brand, and its follower count stands at nearly 1 million. Starbucks, Burberry and Nike are a bit further behind but are sure to catch up with MTV soon.
24% of Brits Instagram all of the photos they share online
A new study says that nearly a quarter of Brits with smartphones are 100% faithful to Instagram when it comes to sharing their photos online, and this 24% rely solely on that platform. An impressive 96% said they share all of their photos online in some way, but almost half said they thought it was annoying when their friends posted too many photos.
Instagram rolls out user profiles on the web
Instagram has introduced web profiles for its users, the first real move away from the platform being mobile-only. The profiles look very Facebook-like, with a Timeline-esque cover photo and small square profile image. It makes sense for Instagram to use the visual cues from its parent company, but even if they look lovely, will anyone bother to visit users’ or brands’ pages on the web?
Facebook’s iPhone app adds photo filters, gifts and faster messages
Was Facebook’s Camera and Messenger apps just testing grounds? A big update has now landed for the original Facebook app, which had added the main features of Facebook Camera: photo filters and sharing multiple photos at once. That means Twitter has been left in the dust, as it was just leaked last week that the site was looking into integrating filters into its mobile apps, but hasn’t managed to do so yet. Facebook has also rolled out Facebook Gifts, which has been in beta for a few months, meaning that mobile users can buy presents for their Facebook friends through the app. Facebook has also migrated some of the features from its Messenger app into the main Facebook app, including a list of frequently contacted friends and friends who are online, which can be accessed by swiping left across the screen.
ThingLink adds interactive images to Tweets
Sometimes 140 characters isn’t enough, and a company called ThingLink has developed a way to include interactive images in tweets, that show when a user expands a tweet. Small circular tags appear dotted around an image, which then expand to a small preview window and can then click through to a site. ThingLink already has partnerships with Soundcloud, Spotify and Eventbrite, so it’s easy to click through to audio clips, events, videos or your brand’s eCommerce site. It’s still early days for this feature, but it will be interesting to see how brands use it to its fullest.
Tumblr reaches 20 billion pageviews per month
Tumblr has hit 20 billion pageviews every month, up from a still-impressive 15 billion at the beginning of this year. As the company continues to grow, its CEO David Karp says Tumblr is doing its best to maintain the balance between giving paid advertisers space and maintaining Tumblr’s close-knit community. And Tumblr does that by treating brands just like any other user, without specially-dedicated brand pages.
Pinterest launches private boards, as brands try to link sales to pins
Pinterest is still the world’s fourth largest driver of web traffic, standing above Yahoo, Bing and even Twitter. But how often do those visits mean sales? The jury is still out on that question, but eCommerce company Shopify says that Pinterest users are 10% more likely to make a purchase. On the other hand, Zappos discovered that Pinterest users spent less than visitors coming from Facebook or Twitter, even though they shared more from the site. And just in time for the year’s biggest buying season, Pinterest has unveiled ‘secret boards,’ a place to privately pin your holiday gift ideas, but users are limited to just three private boards at the moment. Will this holiday season push Pinterest to the forefront of eCommerce?
Google+’s top 100 brands have just 23 million followers combined
Brand pages have been around for about a year now, and the number of people following these pages has increased, but very, very slowly. Brand adoption of the platform has grown from 64% six months ago to 72% in this most recent analysis, and brands with more than 5,000 followers now stand at 44% of the group, up from 35% six months ago. But engagement is down from six months ago, even as the pages keep growing in followers.
Venue ratings, Facebook friend tags arrive in Foursquare’s iPhone app
Foursquare recently added a ratings system, as simple as clicking a heart or a broken heart on a venue page, which has now been incorporated into the mobile version of the app as a rating out of 10. Foursquare’s ratings take more than hearts and heart-nots into account though, and the app also looks into popularity, loyalty and tips left by users. Foursquare has also introduced a new friend tagging system that allows users to mention any of their Facebook friends in checkins, not just the ones using Foursquare. Friends will get a notification that they’ve been mentioned, increasing Foursquare’s exposure.
Getting out the vote for Election 2012 on social media
Four years ago, Twitter was a mere fraction of what it is today, and research is starting to come in about how much of an effect it has had on the elections in the US last week. The teams for First Lady Michelle Obama and Vice President Joe Biden were frantically sending out direct messages on Twitter in the hours before the end of the presidential election, encouraging their followers to find their polling stations and get their friends out to vote. Team Obama also bought Promoted Tweets and a Promoted Trend for Election Day, coming in at about $120,000 per day. New research from Pew has found that social media is one of the main tools, especially for people under 30, that people use to encourage their friends to vote. Almost half of 18 to 29 year olds said friends or family had encouraged them to vote via social media, with 34% saying they had been doing the encouraging as well.
When Election Night finally came around last week, social media went crazy, hitting a peak of 327,452 tweets per minute as news organizations started to reveal the results. Instagram users posted 250,000 Election Day photos, and President Barack Obama’s “Four More Years” tweet that included a picture of him hugging his wife was retweeted more than 680,000 times in just 24 hours. His team posted the same image on Facebook, which was liked 3.9 million times and shared 550,000 times, possibly making it the most shared image on social media ever.
Romney’s Facebook page might be losing the election worse than he did, as his former fans abandon his page in droves. Disappearing Romney’s Like counter is measuring the exodus in real time, and if you leave the page open for a few hours, you can see exactly how many fans have disappeared in that time.
Durex’s election ad on Chinese social networks goes viral
The condom brand Durex posted a funny ad on China’s Sina Weibo and Tencent Weibo on Election Night in the US, and now the ad has been forwarded more than 43,000 times and got 12,750 comments. It somehow passed the corporate filters as well as the government’s, so we’ll leave the image here, but you’ll have to click through for the translation…
FedEx launches ‘Ship to Friends’ app on Facebook
The parcel company FedEx has created a Facebook app that allows users to create address labels for parcels based on their friends’ profiles, and it notifies friends when they’re about to receive a package. This isn’t much different than what FedEx’s website already offers, but integrating its services with Facebook is sure to get even more users.
ASOS creates ‘shop-able’ video
Online clothing shop ASOS has released a series of videos that feature a running stream of items as they appear in the video that can be pinned to Pinterest or added to your ASOS shopping bag in just a few clicks. Retailers have finally started realizing the amazing potential of shareable and shop-able videos, and this looks like a big trend that’s about to take hold.
Pret asks for help to feed the homeless with Foursquare badge
Pret A Manger shops in the UK are donating 5p to charities that help the homeless when Foursquare users check in or when food from Pret’s special Christmas menu is ordered. Earning the badge on Foursquare is as simple as checking into any of their stores, and the shop says it hopes to donate £300,000.
And finally (we hope): ‘Cakes Are Like Facebook’
Is there anything that isn’t like Facebook? First, it was chairs and then pools, and now apparently, Cakes Are Like Facebook. Facebook posted an update that read, “Birthday cakes are made for people to be together. They give friends a place to gather and celebrate. But too much cake probably isn’t healthy. So birthday cake is a lot like Facebook.” We hope we don’t have to make this a weekly segment, so knock it off, FB.
Instagram sharing to Sina Weibo
Instagram added sharing functionalities to Chinese microblogging service Sina Weibo on March 1st with their iOS 2.2 version and since then, 100,000 Instagram photos have been shared on Sina Weibo, with 50,000 users having linked their Instagram and Sina Weibo accounts together.
Sina Weibo fails to implement real-name policy
Sina, whose popular microblogging service Sina Weibo only had a little more than 19 million verified users out of its more than 250 million registered users more than a month ago, has publicly admitted its failure to fully implement the government-mandated ‘real name’ registration for microblog services in China. Even though there’s been no significant change to the volume of posting on Sina Weibo up til now, the consequences that lie ahead include the possible “termination of Weibo operations”, which will have a dramatic impact on the social media landscape of China as a whole, if it does indeed happen. Although this doesn’t seem very likely at the moment, we’ll still keep our eyes peeled for any shocking revelations.
Youku and Tudou connect user accounts
Following news of its merger on March 12, Youku and Tudou now both allow users of each platform to log-in to either video-sharing site with either their Youku or Tudou account. Currently Youku already integrates other social services into its video platform for commenting and favoriting, such as microblogging platforms Sina and Tencent Weibo, as well as social networking sites Renren and Kaixin001. We expect to see a lot more integrated features between the two video-sharing sites in the near future.
Brazil overtakes India as 2nd largest Facebook nation
Just 3 months ago, India had just surpassed Indonesia as the 2nd largest country on Facebook with 43,497,980 users compared to Indonesia’s 43,060,360 users. Today, both have been overtaken by Brazil, which now has 46,339,720 users, which reflects a pretty impressive growth of 22.24% in 3 months. Given that the major social network of choice in Brazil was still Orkut up to early 2011, the adoption of Facebook by Brazilian users has been rapid indeed.
Friendster relaunches for the Asian gaming market
Friendster has declared its latest attempt into the social networking sphere with a full-on redesign of the site, and have relaunched as a social discovery and gaming platform “combining search, content discovery and social functionalities”. Users can chat with friends via the Friendster Chat Application while playing more than fifty online games from eight different genres on the platform. The Facebook Connect function will likely make it more convenient for new users to log-in. Friendster still has more than 100 million registered members even though what exactly they were doing on the platform before the relaunch we have no idea, but it’ll be interesting to see if it can spring back to life, similar to how MySpace.com is trying to revive itself as a music-centric social network.
Facebook advertising revenue stalls despite strong growth
Figures from the 1st quarter of 2012 have shown that even the might of Facebook is not impervious to the advertising business cycle. Sales of $1.06 billion in Q1 were slightly down from the $1.13 billion reported in Q4 of 2011, though it’s not uncommon for marketers to tighten their belts at the start of a new year.
Even so, it’s important to emphasise how Facebook’s users remain enamoured with the site – the social network now has 901 million users, of which 526 million use the site every day.
Despite this Facebook has shown strong growth in areas beyond new users. A recent amendment to their filings for their public offering has shown that Facebook now hosts over 42 million pages and 9 million apps. Since December 31 2011 the number of pages with 10 or more “Likes” has increased by 5 million and the number of integrated apps has increased by 2 million.
Facebook upgrades Android app
Late last week Facebook released an updated version of their Android app including updated messenger features and new shortcuts to encourage photo sharing. From the outside this seems like a direct attempt by Facebook to negate Google’s advantage on the platform. As they own the operating system Google can integrate Google+ into the phone in ways that Facebook cannot. The updated app hopes to combat this by adding new icons allowing users to access Facebook’s camera feature with ‘one tap’.
Facebook have further enhanced their Android offering by announcing that Android apps will now work the same as web apps – if you click on a link to an app from your mobile Facebook News Feed, it will now load on your Android phone (or take you to the download page if it’s not installed).
Instagram sharing on Twitter increases 20x in 12 months
The Instagram juggernaut keeps on rolling. Not satisfied with being bought for US$1 billion this month, the photo-sharing app has been taking Twitter by storm. Sharing between Instagram and Twitter has doubled in the last two months and is 20x what it was a year ago. Though some of this growth can be attributed to the new Android app, research shows that the average number of shares is also increasing. Impressive.
Facebook tests and launches a new set of features for select brands
Facebook is testing a new button that will simplify the process through which Pages create Sponsored Stories directly from their posts. Rather than using a complex ad dashboard, the ‘promote’ button will appear on the Page publisher as well as on posts that have already gone live. The feature is aimed at small to medium sized businesses that want to promote their content but cannot afford premium products such as Facebook Reach Generator.
Facebook has also made Offers available through the API to a select number of partners. Offers are a new type of story that enables Page Owners to post coupons that fans can collect through their News Feed. Making this available through the API will allow developers to integrate the feature into their social media management systems.
In addition, Facebook have also relaunched their ‘Locations’ app to fit the Timeline layout. The app allows users to search from a company’s Page to find business locations near to them. At the moment the app is only available to select brands working with Facebook.
New Facebook Timeline apps
Christian Hernandez, Facebook’s Director of Platform Partnerships has revealed the latest set of Timeline apps to be released. JustGiving, Le Monde, Le Figaro, Sky Italy and Canal+ are among the 18 new additions to the Open Graph world.
LinkedIn launch iPad app
LinkedIn have added an iPad app to their iPhone, Android and Mobile Web products. The app has the ability to sync with the iPad’s calendar offering the user Linkedin profile data on attendees of meetings and conferences.
Google+ launch share button
Google+ have launched a share button available to publishers worldwide to add to their site. What’s interesting about it is that it stands alongside the +1 button, in case users want to share to their Circles without necessarily showing approval to a story. Particularly at a time Facebook are downgrading the importance of the share button, it will be interesting to see how this performs.
Barcelona vs Chelsea sets new Twitter record
There’s nothing like a sporting giant killing to get us all talking. Last Tuesday was no exception with Chelsea’s dramatic upset of the reigning European Champions Barcelona sending Twitter into a frenzy of excitement. The game knocked the NFL’s Superbowl off the top spot as the biggest sporting event on Twitter, peaking at 13,684 tweets per second. This demonstrates the growing use of Twitter as a way people share experiences of live events on a mass scale.
Will.i.am live-tweeting during The Voice
Building on the theme of enhancing live events through social media, The Voice judge Will.i.am was not satisfied with merely providing entertainment through the UK’s TV screens. Will.i.am tweeted from his judging chair during the show to provide followers with extra insight into how he was feeling about his act’s performances.
Channel 4 air live Twitter response ad
On Sunday night, in the first ad break for Homeland, the UK’s Channel 4 premiered the trailer for Prometheus, Ridley Scott’s new film. Viewers were then asked to share their thoughts on Twitter using the hashtag #areyouseeingthis, with the best tweets picked out to appear in a live response ad in the next break. It was the first time ever viewers tweets have been shown in a live response ad and it worked – the hashtag was a trending topic in the UK, and the response ad worked well:
With Prometheus also teaming up with Zeebox, a dual-screen TV app, to offer a pair of Premiere tickets to one winner out of the many who watched a synchronised ad through the app, it was a successful night for the film’s promo team.
Gawker’s new commenting service
Gawker have launched a new proprietary commenting system called Burner, which is based on anonymity. What’s interesting is not so much the change itself, but the reasons behind it – namely, to disrupt commenting cliques. Removing names means that in theory, it won’t just be the same people repeatedly dominating commenting threads. Which all in all, is probably a good thing.
Elle launches Shoppable Trend Guide
Elle has launched a clever Facebook app where users can click ‘love’, ‘want’, ‘own’ or ‘buy’ on each product page. By default, all interactions with the app are shared automatically on their Facebook Timeline — so even if users don’t make a purchase, they may draw curious friends in to interact with the app. It’s a nice way of attempting f-commerce – including purchase as part of the app, rather than being the entire point of the app.
Pepsi launches global campaign focusing on social
Pepsi has launched a new brand campaign called Live For Now, which puts social at the heart of the campaign. This is partly through a ‘social media cheat sheet’, the #NOW board which pulls together the hottest stories from social media.
According to Techcrunch:
Beyond serving as a news aggregator, Singh says the site will include other features, like the ability for celebrities to pose challenges to their fans, and exclusive deals courtesy of sites like Thrillist. And naturally, the content can be shared on Facebook, Twitter, or Pinterest.
But according to Pepsi, the campaign will go above and beyond the Pepsi micro-site:
As part of the “Live for Now” platform in the U.S., Pepsi will present a series of exclusive pop-up, Twitter-enabled concerts this summer featuring major music artists. Additionally, Pepsi’s first of its kind Twitter music partnership will enhance consumers’ music experiences and bring them closer to what is hot in music today.
Considering their previous success in social media, it will be interesting to see how this campaign gets on.
Kraft personally thanks 4,632 Facebook fans with music video
Apart from competition prizes, there’s very little reciprocal love from brands on Facebook. Kraft tried to change this on Tuesday. First, they posted on their Facebook Page ‘LIKE this post, and you never know what may happen’.
The post garnered over 4,600 “Likes” – with each person then thanked in a ‘Likeapella music video’:
C&A Brazil puts Facebook Likes on store hangers
Before Mother’s Day, C&A Brazil put Facebook “Like” counters on the hangers in their flagship store – and uploaded their collection to their Facebook Page. Then, whenever anyone “liked” one of the products, the numbers would update in real-time. A nice way of convincing people to purchase.
Volkswagen create innovative flipbook ad for their Facebook Page
Volkswagen have created a genius little ad on their Facebook page. Through a photo album that doubles as a flipbook you can click to watch the Volkswagen Tricari Arc drive through the desert into an urban area in a continuous loop. The ad builds on what Smart Argentina did in Twitter recently, but is the first of its kind on a Facebook page. (The comments are also worth a read).
Hasbro bully tactics create social media backlash
Toy manufacturer Hasbro have received large scale condemnation for the way they dealt with blogger Martyn Yang. The blogger, whose hobby was writing about the brand, was tricked into giving his home address so that Hasbro could press legal proceedings against him. It seems ridiculous that brands still operate in this way when a quick email or phone call would have most likely wrapped the whole situation up with a far more satisfactory result.
Paying for Tweets is a PR disaster waiting to happen
An ABC Media Watch revelation last Monday has opened a can of worms for organisations paying celebrities to tweet for them. The Australian highlighted the negative response by the Australian public to the South Australian Tourist Board paying chef Matt Moran $750 to tweet about Kangaroo Island. We Are Social’s own Julian Ward commented on how less than a dozen tweets can create a crisis for a brand:
The total reach of potentially damaging tweets was 3,453,843 and the cost is huge but unknown at this point. By doing what they have done, what does it say about the brand? Why go so cheap and why risk so much?
Twitter introduces brand pages in Japan
Japan is the first market in Asia where Twitter is introducing brand pages after their first launch in the US in December 2011. The three companies who will first use Twitter brand pages are Docomo, Japan’s largest mobile operator, convenience store chain Lawson, and Warner Entertainment Japan. This isn’t surprising given the popularity of the microblogging service in Japan, which sees 29.9 million users. We wonder which large Japanese corporations are next in line to make use of Twitter brand pages, given its hefty “price tag” as companies wishing to even qualify for this special feature have to had spent US$25,000 in Twitter advertising, be it for sponsored tweets or trending topics.
Number of hours spent online by Asian Internet users
A recent regional survey conducted by online security provider Norton by Symantec reveals that Singaporeans spend an average of about 9 hours a day online, compared to 8.4 hours for respondents in India, and 7 hours for those in Japan. The survey also revealed that 68% of respondents cannot live without the Internet for more than 24 hours.
Tudou launches video e-commerce feature with Pepsi
Tudou has recently launched an integrated e-commerce feature on its website on 30th March, and its current collaboration with Pepsi demonstrates how the feature connects the viewer to the brand’s Tmall store. By clicking on certain Pepsi-branded items, viewers will be taken directly to the product’s page on Tmall. We haven’t chanced upon any of these e-commerce enabled videos, but it seems similar to “the world’s first shoppable music video“, which allows viewers to click-through on items featured in the video itself to Ssense.com, an online luxury retailer. This could be a really powerful tool if the e-commerce integration isn’t obtrusive to one’s viewing experience, and it’ll be interesting to see whether e-commerce enabled videos will take off in China or other parts of the world.
LinkedIn’s guide for Japanese users
LinkedIn has launched a Navi site which serves as an online how-to guide to explain to Japanese users how they can benefit from its professional network and demonstrate how it works. LinkedIn is probably trying to encourage an increase in user numbers as it still has less than 500,000 registered members on its network in Japan, whereas other international social networks such as Facebook and Twitter have taken off in Japan.
Social networks grow userbase and engagement
eMarketer posted an interesting study of which countries they expect to grow the fastest this year in terms of social networking users – the growth in the Asian market once again underscores how important it is. India is looking to increase its social networking population by 51.7%, and Indonesia follows closely with 51.6%.
The science behind ‘Why tweets go viral?’
According to researchers at Indiana University, the likelihood of a post going viral has more to do with chance than the actual content or the author who started the meme. Researchers created a virtual model of a social site and pumped memes into the program to see how the network reacted. They discovered that the model behaved similarly to real networks, and showed that chance plays a much bigger role in whether or not a meme goes viral than was previously thought.
Facebook fans are your best customers
Forrester have released a nice bit of research which makes an important point:Facebook fans are your most loyal advocates and customers, providing they’re true fans. In other words, there’s lots more to be said for having 20,000 really engaged fans who love the brand, than 80,000 fans who are only there because they click on ads.
Of all the different modelling factors used, being a Facebook fan was by far the best factor in predicting whether somebody will purchase from the brand as shown by the example of Best Buy:
Sunday is the most social day on Facebook
According to Socialbakers, the best time for brands to engage fans is Sundays. The company reviewed user activity by the week and hour for over 10m Facebook pages and places to reveal a snapshot of the best times of the week to score maximum engagement for brands within social media. Perhaps the most interesting finding was from the Telecoms industry, and how much more popular posts on Sundays were compared to any other day of the week.
Eye movement study reveals six must-know things about Facebook Pages
A new study that tracked the eye movement of users visiting six branded Facebook Pages suggests the new Timeline layout is ‘flawed’ as features are overlooked or unnoticed. Although it’s a catchy stand-out quote, the reality is that the study looked at just six brands. Sure, some people might overlook the cover photo – but that’s the challenge for marketers: creating an interesting cover photo, and using Timeline to enhance their Facebook Page.
Facebook + Instagram
Facebook announced yesterday that they have bought Instagram in a $1 billion deal. Mark Zuckerberg announced the news on his Facebook profile:
I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook. For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.
We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.
It appears the deal has been in the pipeline for some time, as the companies have been working together for the past few weeks on Open Graph integration.
The plus side of the deal for users is that it allows Instagram to roll out a Timeline application without friction for users but the news has not been widely welcomed, with Twitter users planning an #instaExodus this Friday, although whether this will gain enough users to cause Facebook any worries is doubtful.
All in all, it’s been a particularly good week for Instagram after their Android app launched with a bang, bringing 3 million new users to the photo-sharing network overnight. Instagram is now the world’s biggest mobile-only social network (outside of China) with 32 million users, and it could realistically reach 50 million users by the end of the year.
Updates to Facebook Insights
Facebook is upgrading its Insights to better capture the viral, organic and total impressions of posts. It’ll be attributing impressions from post shares into impressions from the original page post and also capturing impressions on an ongoing basis instead of the previous 28-days cut off. That last bit is probably the most interesting: it means the value of social SEO will be much more easily discernable to community managers.
LinkedIn’s new Group Search
LinkedIn has updated the way users can search through the 1.2 million groups on the site. The upgraded tool now searches the content of conversations and not just the title, whilst also showing which of your connections are in the group, making it easier to find quality content relating to you.
Google+ grows again, adds Google Analytics and Google Contacts
Rebuffing the continuing media slant that Google+ is a ghost town, new figures have emerged which suggest the site grew 27% in March to 61 million monthly unique visitors. There’s certainly a case to be made that if the media were more positive about Google+, more people would use it and so on.
Nevertheless, Google continues to try and make Google+ more appealing to marketers. According to leaked slides, they plan to add Google Analytics to pages which will help track growth, visits, etc. In addition, they’ve incorporated Google Contacts so that when you click on a user’s profile, their address and details will be visible to you if they’re a friend of yours.
Pinterest keeps on growing
According to Experian, Pinterest is now the 3rd most popular social site in America beating out Google+ and LinkedIn and experiencing a 50% increase in traffic between January and February alone.
Nonetheless, the value of this research is limited – everybody knows Pinterest has been growing, it’s whether it can keep growing which is the big question, and it’s the next six months which will be the tipping point for Pinterest.
In other news, Pinterest users can now edit their board covers. Pinterest has just released a customisable feature that allows users to choose the pin that appears on the cover of their Pinterest boards. By hovering one’s mouse over the board, an “Edit Board Cover” button will appear, which enables users to skim through all their pins to select a cover image, as well as adjust the position of the thumbnail for a better fit. This will give users slightly more control over the appearance of their profile pages given that board covers used to reflect the last pin made by users by default.
Citroen crowd-source car design
Citroen has launched a Facebook app called the C1 Connexion Project, which will let Facebook fans design a version of the C1, with the most popular going into production. Citroen has allowed users to customise six elements on the car in one of the best attempts at crowd-sourcing we’ve seen.
Nissan’s Bollywood Facebook campaign
Nissan has released a five minute video which came from a Facebook campaign that recruited 20 people to star alongside Bollywood actor Ranbir Kapoor in the video. The campaign was a great success, with 2,300 entries and manifold new fans driving Nissan to be the top car brand in India.
Interactive billboard which changes with Facebook likes
Bronx shoes, a South African shoe brand, have launched a brilliant new campaign: a billboard which grows a beard according to the number of Facebook likes the Bronx Page gets. If the campaign goes viral, the billboard really could be a hair-raising prospect.
MTV Voices includes ‘I Care’ button
Alongside the ubiquitous Facebook ‘Like’ button, the updated MTV Voices hub features a newly launched ‘I Care’ button. Clicks on the button will be aggregated on a new site which will reflect ‘the most cared about topics worldwide’.
Reebok partners with PeerIndex for reputation-based giveaway
Reebok has teamed up with PeerIndex to offer free personal training sessions and shoes to those who are influential online about fitness. Reebok aims to drive positive brand association and traffic to the PeerIndex microsite through the discussion generated on social media, but as seems wont with this type iof campaign, the actual story hook is limited.
Government uses anti-government hashtag to respond
After last week’s leaked proposals against the UK government’s plans to snoop on what their citizens do online, a sarcastic hashtag called #telldaveeverything emerged, mocking David Cameron’s desire to know all about our lives.
Interestingly, the official Home Office account used the hashtag to respond – and considering the number of people monitoring it, this was quite a social media savvy response. Shame the original policy isn’t.
How Starbucks embraces social media
Aside from the many Instagrams of people drinking coffee, Starbucks has achieved real success in social media. Much of the reason for this is the brand’s openness. Many brands stay quiet on controversial issues to try not to alienate customers, whereas Starbucks embraces these issues.
While there’s clearly scope for negative responses to the positions Starbucks takes, Morgan Arnold makes a very good point:
Because consumers’ emerging awareness that their clothes, food, computers, and coffee actually come from somewhere, and that the processes of delivering those things are fraught with all kinds of ethical and political questions, means that brands will have to increasingly engage with consumers over these questions. It’s the Internet, in large part, which has helped provoke this consumer awakening – and it’s social media that will keep the debate going. Companies would do well to understand that real consumer engagement might mean more than just funny tweets and exclusive bargains.
We Are Social across the pond
This week’s big news is of course that We Are Social has opened in New York, our eighth office worldwide. Those who have been following us since the beginning know that this has been a long time coming, and we can’t wait to start making a difference for US based marketers.
There’s just one day left of the social media circus that is South by Southwest in Austin, Texas. That means there’s just 24 hours left for you to say hello to the We Are Social team there.
Largest Chinese video sites Youku and Tudou merge
China’s two largest online video sites Youku and Tudou have merged to form a new entity named Youku Tudou Inc. So far it seems like both sites will retain their separate brands and URLs, except they will now together claim almost half of China’s online video market share. Even though there was allegedly speculation last spring that Youku would acquire Tudou, this merge is interesting given the battle both companies have been embroiled in the past year over alleged copyright infringement.
Citibank Singapore’s social credit card
To better leverage the 1.5 million Facebook users under the age of 35 in Singapore, Citibank has launched its Clear Platinum Card which allows Facebook users to ‘check-in’, win badges, gain rewards, and earn points which can then be converted into Citibank dollars through its Clear 24.7 Facebook app. Jacquelyn Tan, head of credit payment products at Citibank Singapore explained the rationale behind Citibank’s social media approach with its new credit card:
Social media focuses on one thing – the consumer and his voice. With the new Citibank Clear Platinum card, we are building on the role of the consumer’s voice in this social media space to give cardmembers the power to actively customize their own card experiences, from merchant promotions to events, for the first time in Singapore.
Yahoo!’s new lifestyle site for women in Southeast Asia
Yahoo! rolls out yet another online product in the form of Yahoo! She, an online lifestyle hub for women in Indonesia, Vietnam and Philippines that will host community-generated content in addition to locally relevant content from female lifestyle publications, expert columns, polls and sponsored content. Yahoo! She is aimed at 18 to 34 year olds and is modelled after Yahoo! Shine for women in the US, which sees more than 38 million unique visitors every month.
Instagram to launch Android version, finally
Instagram‘s co-founder Kevin Systrom announced at SXSW on Sunday that the long-awaited Android version of Instagram will be released “very soon”, and is currently being tested in private beta. Systrom revealed that the Android app is fast, works well on large screens and can share photos to Twitter, Facebook, Tumblr and other social networks. We’ll believe it when we see it. At the same time, it was announced that the iOS version of Instagram has seen some 27 million downloads to date.
India puts Facebook on trial
This week, India begins a trial against Facebook and 11 other online services it has found in violation of its law that requires Internet companies remove any material that “seeks to create enmity, hatred” and deemed “ethnically objectionable, grossly harmful, defamatory or blasphemous” within 36 hours. Given that Facebook and the other online services have clarified that they can’t be held liable for content posted by users, we don’t expect a devastating outcome, yet this episode does signal a potential clamp down on users responsible for offensive statements made on social media in India.
Today we are welcoming a very talented group from Posterous to Twitter. This team has built an innovative product that makes sharing across the web and mobile devices simple—a goal we share. Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better.
Posterous Spaces will remain up and running without disruption. We’ll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks.
CNN in talks to acquire Mashable
In other big acquisition news, rumours are making the circuit at SXSW that CNN is in talks with Mashable and could potentially acquirethe Internet media start-up founded by Pete Cashmore. We’ll keep our eyes peeled for whether the deal does indeed go through.
Facebook’s growth dwindles, Twitter still climbing
Facebook’s userbase still dwarfs Twitter’s, and its double-digit growth could only hold out for so long.
However, although Twitter’s user numbers should double by 2014, it will still have only a fraction of the users that Facebook does.
What to watch for on TV
Not sure what to watch on telly tonight? A new study says nearly 40% of Brits turn to social media to help them find the must-watch programmes of the evening. It underlines the ever-growing trend for dual-screen viewing.
Facebook’s ‘Interests’, check-in API, animation on tabs, mobile comments
Facebook now allows users to add their interests to lists, and follow collections of pages, subscriptions or friends, in a move similar to Twitter lists, but more clearly, Google+ Circles. Facebook has had an option for lists since 2007, but most of its users haven’t used the feature. With Facebook now promoting celebrity-curated lists, they’re clearly pushing the features, like they did with Questions early last year.
In the first sign of the results of their acquisition of Gowalla, Facebook also wants to become the backbone of your location data through updated APIs that will let the locations sent from other apps live as a layer on your Timeline. Check-in services will be able to pull your friend’s check-ins – from other services, perhaps – and therefore create more chance of meetups. Nice.
In an update to pages, brands can now have animations and video that play on apps and tabs without the user initiating it, a departure from pre-Timeline policy. With an animation already playing, it should be easier for brands to drive engagement.
On the mobile front, Facebook app users can now like or comment with a single click from their News Feed in the new design.
Big updates coming to Twitter brand pages
Taking a few notes from Facebook and the recent launch of Timeline for brand pages, Twitter is plotting more visual page updates for brands that are spending with the network. Although Twitter is still being hush-hush about specifics, rumour has it that soon e-commerce, contests and sweepstakes will be available directly from the site. Twitter is also continuing to improve its language options, adding Arabic, Farsi, Hebrew and Urdu last week, as it continues to try and further grow the userbase.
Google exec says: Maybe you’re just doing it wrong
Google+ is no ghost town according to Vic Gundotra, a senior VP of engineering at Google. He countered the no-man’s-land claims with stats about the network’s rapid growth, trumpeting 100 million active users over 30 days. Can’t see what people are posting? Maybe it’s their privacy settings. We can’t help but be a little dubious.
On the plus side, if you do use Google+ and people +1 your content, Google is now encouraging users to say thank you. How cute.
Converting the location app Muggles
Foursquare and the like were unsurprisingly quickly adopted by dedicated tech geeks, but now Foursquare wants to reach out to the average Joe Smartphone through specials and deals. The service hopes that partnerships with ubiquitous, everyday companies, will lead non-techies to its side.
Pinterest quickly climbing the referral ranks
Last month, Pinterest overtook Twitter as a source of referral traffic to sites with the Shareaholic widget installed:
AddThis has also let readers peek into its site analytics, and, perhaps as a by-product of all this sharing, growth from Pinterest continues to skyrocket:
How long until Pinterest is up there with the likes of Twitter?
Social TV app Zeebox gains 22,000 users during ‘Dancing On Ice’
Phillip Schofield, the host of ‘Dancing On Ice’, tweeted about Zebox four times during last week’s show, and it gained 22,000 users as a result. However, Zeebox has been adding as many as 15,000 users an hour since the launch of its TV campaign anyway…
Channel 4′s new channel with schedule based on online conversation
Last week’s FT Digital Media Conference in London saw Channel 4 announce the launch later this year of a new channel – called 4seven – which will give viewers the chance to catch up on the most ‘talked about’ shows from the previous seven days. As well as traditional media, this will also include social media buzz. Considering Channel 4 say the new channel will help to increase engagement with viewers, it seems likely that programming will be strongly influenced by online feedback.
Barclaycard crowdsource credit card features
Barclaycard are trying to open up to consumers in a bid to win back their trust. They plan to do this by asking customers to name what features they would like in their new credit card – e.g. where call centres are – before actually producing the card. In addition, they’ll disclose how much profit they make from the card.
American Express: Sync. Tweet. Save.
American Express is letting customers get money off a selection of stores, by tweeting special offer hashtags from retailers including McDonald’s, H&M and Best Buy. With the mechanic to get the discount so easy – simply to retweet – it’s unclear whether this is actually any good for engagement, but it’s still an interesting step in the social commerce path.
Walgreens launch barcode redemption on Foursquare
Without wanting to get over-excited, Foursquare just beaome genuinely useful. For so long, it was nigh on impossible to redeem a special because cashiers in any large chain didn’t understand what was going on.
Now, that’s all changed. Walgreens ran a special which created a barcode on the phone screen, which could be scanned like a normal product by the cashier, and thus work together with normal checkout systems. It might seem simple but it’s a genuine game-changer as far as mobile check-in apps are concerned.
bmi launch Pinterest lottery
Pinterest is all the rage right now and marketers are keen to get involved, but bmi’s Pinterest Lottery just seems a bit 2010. They’ve created five boards featuring five different destinations, each with nine pictures on them.
Users can re-pin a maximum of six pictures, and whoever has re-pinned that pictures goes in a draw for the chance to win a free flight. The problem with this: ‘re-pin to win’ shows no real engagement with the brand – it’s like ‘RT to win’ on Twitter. It doesn’t feel very social.
Fanta hide characters in their Timeline
The launch of Facebook Timeline has obviously brought new challenges for marketers – as well as new opportunities. Fanta took the opportunity, by hiding characters on their Timeline:
On the 29th of February, Fanta posted a status update saying that the leap year day had thrown Fanta time out of kilter and four Fanta characters, Gigi, Lola, Floyd and Tristan had been brought into the past and hidden in the timeline. The first character hidden was Gigi; users were given the clues to identify the year she was in, and then had to ‘like’ an image of her to bring her back to the present.
Fanta – with their 2.6 million fanbase – asked for 1,956 likes to bring the character back, but managed just over 900. The key takeaway from this is that while there’s definitely cool stuff to be done with Timeline, it might not drive as high engagement as expected.
Heinz launch another ketchup via Facebook
Last year, our We Are Social team in London launched Heinz Limited Edition Ketchup with Balsamic Vinegar on Facebook and it went down a treat. This year we wanted to go one better, so before their new Limited Edition Ketchup went into supermarkets, we created a game where fans could either win a bottle of the new ketchup, or buy one. Without any media support, 50,000 fans played the game.
Twitterscrabble: how to promote a new product
To promote the launch of Scrabble Trickster, Scrabble have created a microsite to get people involved in the traditional board game, exclusively via Twitter.
Users landing on the microsite are challenged to write the highest scoring ScrabbleTweet from a set of 100 random characters. Once you’re happy with your entry, you can tweet it for judgment:
Mars found not guilty by the ASA
The Advertising Standards Agency published its adjudication into the celebrity sponsored tweets Mars purchased – and concluded that Mars did not need any action taken against them, as the ‘#spon’ in the fifth tweet each celeb posted was enough to make it clear that the previous four tweets were also sponsored. As crazy as this judgement seems, it sets an interesting precedent.
Newt Gingrich launches anti-Romney timeline
Newt Gingrich’s campaign last week launched a Facebook Timeline attacking fellow Republican Presidential candidate Mitt Romney on his record, particularly that he’s a liberal. Despite prominent coverage on Mashable, the Page has garnered only 1,000 likes, suggesting the Gingrich campaign might want to, ahem, give it an abortion.
Red Cross launches social media operations centre
The Red Cross have launched a social media operations centre, which should help them find victims in times of trouble and offer them help, as well as recruit volunteers.
Tudou partners with Sina Weibo for seamless video-sharing
Chinese video-sharing site Tudou has introduced an enhanced video-sharing platform that will allow Sina Weibo users to upload and share videos seamlessly to and from Tudou’s website, and enable users to sync comments and discussions on both platforms. Tudou stands to benefit greatly from Sina Weibo’s 250 million registered users, especially since all Sina Weibo users that are not already Tudou members will be signed up automatically once they share content between both sites. This is an interesting development considering that many brands on Sina Weibo have chosen to establish a branded channel on Youku as it is the largest video-sharing platform, and the videos that remain on their Sina Weibo branded homepages are hosted on Youku.
Most popular video website by country
AppAppeal has mapped out the most popular video websites across the world, and YouTube has almost taken over the world except for two countries – China and South Korea. As illustrated by the map below, Youku is the most popular website in China, ahead of its rival Tudou which has just partnered with Sina Weibo to offer a more seamless video-sharing experience. Catering to China’s 400 million online video viewers, Youku has 25.6% of the online video market in China, while Tudou has captured 14.5%. Interestingly enough, Tudou is the most popular video website in South Korea, and is ranked 4th most popular website in the country, even though it is only available in the Chinese language.
China will have 712 million mobile users by 2015
iResearch estimates that there were 338 million mobile subscribers in China by the end of 2011, and this figure would more than double to 712 million by 2015.
How brands in US and Japan embrace Twitter
An interesting study by Associate Professor Adam Acar and his students at Kobe City University of Foreign Studies discovered that although Japan has more active Twitter users than US, Japanese brands aren’t exactly capitalising on netizens’ penchant for microblogging, and are behind their American counterparts in terms of Twitter adoption. Only 60% of top Japanese brands have a Twitter account, compared to an astounding 95% of American brands, and only 41% of these brands on Twitter have tweeted in the past week, compared to 86% of American brands.
American brands also appear to be more adept at communicating with their consumers, as 78% will refer to another user by their Twitter handle, compared to 28% of Japanese brands. 31% try engaging consumers by asking questions, compared to 5% of Japanese brands.
Of course, Acar did qualify this disparity to Japan’s “culture of reservation, formality, harmony and risk avoidance”. Even so, we expect to see Japanese brands adapt to keep pace with Japan’s evolving social culture.
Facebook Files for IPO; Reveals $1 Billion in 2011 Profit
Facebook’s IPO filing this week has revealed:
- Facebook’s total ad revenue in 2011: $3.15 billion
- Share of revenue attributed to advertising: 83%
- Share of revenue that was advertising at the beginning of 2010: 99%
- Percentage of sales in the U.S.: 56%
- Amount of revenue sourced from Zynga: 12%
- Facebook 2011 profit: $1 billion
- Revenue generated from virtual goods: $557 million
- Global monthly active users: 845 million
- Daily likes and comments: 2.7 billion
- Likely Facebook market valuation: $75 to $100 billion
- Mr. Zuckerberg’s ownership stake: 28.2%
- Mr. Zuckerberg’s voting power: 56.9%
Agencies: 89% Facebook, 39% Twitter, 18% Google+
There is no doubt that Facebook will play the dominant role in 2012. 89% of agencies plan to utilize the medium for their clients in the future, with 39% using Twitter, 36% wanting YouTube and 21% choosing Linkedin, and a surprisingly high 18% for Google+.
Social networking more addictive than cigarettes or alcohol
A new study suggests that social networking services such as Facebook and Twitter are more addictive than cigarettes or alcohol. It even claims that sleep and sex may pose as stronger urges, but people are more likely to succumb to yearnings to use social and other media. The results will soon be published in the journal Psychological Science. We’ll keep you posted.
Facebook ‘likely to roll out mobile ads in weeks’
Given recent IPO filing admitting it was weak on mobile advertising, its unsurprising that its plan is to bring out mobile ads within the next couple of weeks in order to generate advertising revenues. January 2012 saw featured stories within users’ news feeds for the first time so it makes sense that mobile ads would be the next logical step forward. In December it claimed to have 425 million monthly active users using its mobile products, which is around half of its total monthly active users, and 21% growth from September’s 300 million figure.
Facebook groups get Timeline-like cover photos
Facebook groups now have cover photos which are consistent with the Timeline design – you have the options to change the cover photo but the group wall has been kept the same.
Corporate blogging declines as newer tools rule
A study on the usage of social media in Inc. 500 corporations shows fewer of them are using blogging, message/bulletin boards, online video, podcasting and MySpace and more are using Facebook, Twitter, LinkedIn, YouTube and Foursquare.
The platform most utilized by the Inc. 500 is Facebook, with 74% of companies using it. Virtually tied at 73% is the adoption of the professional network, LinkedIn. The use of corporate blogs dropped to 37% from 50% in 2010, as this mature tool evolves into other forms or is replaced by communication through Facebook or Twitter.
Social media tools are seen as important for company goals. 90% of responding executives report that social media tools are important for brand awareness and company reputation. 88% see these tools as important for generating web traffic while 81% find them important for lead generation. 73% say that social media tools are important for customer support programs.
Twitter opens enhanced profile page beta trial to UK brands
Twitter last week launched enhanced beta trials of profile pages to certain UK brands, with Asda, Sky, EA Sports Fifa and Cadbury the first brands given the opportunity to try out live brand pages.
Twitter and LinkedIn’s revenues: an update
With the release of Facebook’s detailed figures, it worth comparing them to those of LinkedIn and Twitter. Where Facebook made $3,150,000,000, Twitter managed a poultry $139,500,000 – over 20 times less:
LinkedIn fared little better with $154,600,000:
Google+ passes 100 million users
Paul Allen has been doing his usual research into Google+ user figures, and according to him, the site has grown by more than 10% between January 19th and February 1st, passing 100 million users. If these growth rates continues, marketers will be unable to ignore Google+.
Pinterest drives incredible referral traffic
According to Shareaholic, Pinterest drives more referral traffic than Google Plus, YouTube and LinkedIn combined, and is also showing impressive growth month-on-month:
Superbowl hits record for Tweets per second
Last night’s Superbowl broke a record for the most Tweets per second (TPS) for a sporting event. According to Twitter, the average TPS was 10,000, with the peak hit at 12,333 TPS. The way records like these keep on falling, we can only speculate what, say, the 2014 World Cup final will be like.
Something useful from Foursquare!
The Superbowl also produced something useful from Foursquare – many Americans order pizza for their Superbowl parties, and if they checked in on Foursquare, they got $5 off their order, providing they paid via American Express.
KLM launch ‘Meet and Seat’
KLM have launched Meet and Seat, a new social way of flying. Essentially, when checking in online, customers can link up their social profiles, so fellow passengers can see their interests and what they look like and choose to sit next to them accordingly. Clever.
KLM reach a million fans, release video
In more KLM news, they recently reached a million Facebook fans – and celebrated with a video from many of their staff members saying thanks. It’s really simple but it’s, er, taken off quite well.
Heineken launches Facebook app as part of wider Valentine’s push
Beer brand Heineken have launched a Facebook app as part of a wider push to make the brand appeal to younger men. The ‘Serenade’ app lets fans send one of 640 songs in 20 languages as a date invite to their Valentine. To determine what song is sent using the Serenade app, participants must answer five questions including, “who they would like to take on a date” and “why their chosen date should step out with them”. Ten out of ten.
Another hashtag campaign gone wrong
RIM, the makers of BlackBerry launched a social media campaign last week around a squad of cartoon characters called the Bold Team, together with the hashtag #BeBold. Just like the McDonalds fail of a few weeks ago, the negative sentiment towards RIM was taken up by the masses, with the hashtag abused to (somewhat) amusing effect…
Toyota spams Twitter around the Superbowl
The year is 2012. 2012, remember that. Because if in 2008 Toyota’s fail around this weekend’s Superbowl might have been forgivable, it’s not now. Essentially, they spammed everyone tweeting on hashtags around the Superbowl with tweets about winning a car. Before suspending the accounts when The Next Web pointed out how bad it was. And it really was very, very bad.
Facebook users’ views up in lights in Times Square
Meanwhile, on the other side of the pond, with the 2012 US Presidential Election now just months away, a new Facebook app has been launched which tracks users emotions towards certain issues and put thems up in lights. The app, called 2012 Matters: What Matters Most will poll users, with questions in their news feeds asking them which of two issues matters more — say, the economy or the environment. When a user answers the question, the result will show up on that user’s personal news feed and on friends’ news feeds. The friends also will be prompted to take the poll.
Once the app is installed, they can rank the three issues that are most important to them and opt in to having the results, including their Facebook profile photos, broadcast on the Reuters billboards, including in Times Square.
How social media habits differ between men and women
This infographic by uSamp shows that there is a clear gap between men and women’s willingness to share information online. While women are more willing to disclose their name, they are not as keen to share personal information such as their email addresses, physical addresses, locations, and phone numbers. Women are also less willing to share brands they like, with 75.8% claiming that they would as opposed to 79% of men surveyed who would.
It’s our last Tuesday TuneUp for the year, and we hope that everyone will have a marvellous Christmas, even amidst faulty public transportation and dreary weather.
Heineken launch social Christmas tree, a Christmas memory game – and hire We Are Social
Heineken have launched a Facebook campaign where fans can send a Merry Christmas message to 16 friends in a sendable graphic. These messages will then come alive on a real tree in Singapore.
In China, Heineken is challenging beer lovers with a Christmas memory game based off their global TV spot ‘The Entrance’. ‘Discover the Entrance’ is an interactive campaign on China’s second-biggest video website Tudou, where participants will be challenged to remember the characters from the TV commercial, and stand to win a one-night stay in a five-star hotel.
In even more exciting news, Heineken have hired We Are Social to work on Bulmers and Jacques, two of their cider brands.
Most engaging brands on social media in China
According to R3’s on-going En-spire study, Taobao is the most engaging digital brand in China, with more than 70% of respondents voting it as their favourite shopping portal. For other brands, sports giant Nike leads in terms of engagement at 13.2%, followed by Lenovo with 10.8% and Coca-Cola at 8.7%. The En-spire study noted that Lenovo in particular has been enhancing its Weibo presence and impact. It currently has 179,904 followers on its Sina Weibo account.
Malaysian Government uses Internet TV to communicate with public
The Malaysian government has introduced a new Internet video service which will help it to communicate information, news and other updates to Malaysians, both within the country and abroad. The government sees the importance of an avenue where they can provide reliable and up-to-date information, given the socialisation of news in which breaking updates are disseminated through social media and other Internet channels. This IPTV Internet channel 1MalaysiaIPTV can be viewed online from a mobile device, or through dedicated applications for BlackBerry, Android and Apple devices. Content will be purely in Bahasa Malaysian.
Chinese microbloggers must now verify their identity
It will soon be mandatory for Chinese microbloggers to adhere to the real-name policy, one of 16 new regulations for microblogs set by the Beijing municipal government. Users are now required to register their microblog accounts under their real name by providing their official state ID number. The severe implication for users will be the accountability they now hold towards anything they ‘tweet’ on Weibo, as opposed to using nicknames previously through which their real identity could not be traced.
Most overused buzzwords on LinkedIn profiles
LinkedIn, the social network for business professionals, has identified the most overused buzzwords on the profiles of its 135 million users worldwide. Singaporeans like the term ‘track record’, Indians are ‘effective’, Australians think themselves ‘creative’, French are apparently ‘dynamic’, and Brazilians are ‘multinational’. It’s time to update your LinkedIn profiles.
Social networks used by over three quarters of consumers
A new study from Ofcom produced some interesting findings about the state of social:
Social networking is a global phenomenon, with over three quarters of consumers in the markets we surveyed saying that they have visited a social networking site, with the majority saying they visit them on a daily basis. This is much higher among 18-24 year olds, with eight in ten (83 per cent) visiting on a daily basis.
Social networking sites are most popular in Italy, with 91 per cent ever having visited and a quarter visiting over five times a day (24 per cent), while in the UK eight out of ten (79 per cent) have ever visited with one in five visiting over five times a day.
UK consumers are more likely to access social networking sites on a mobile phone than other countries, with 43 per cent of those with social networking site profiles saying they do so compared to just 30 per cent in the US.
More widely, the UK is Europe’s most digitally aware nation (second only to America) and this is underlined by Britons spending more time online, owning more smartphones and even watching more TV online.
Companies look to expand social media spend in 2012
An interesting bit of research from Grant Thornton highlights how although just 43% of companies worldwide currently use social media, 61% plan to increase their usage, with it breaking down by country as follows:
Notably, 75% of companies from ASEAN and 56% from APAC are planning to increase use of social media. The quicker growth amongst BRIC countries is also backed up by the latest research from KPMG, which suggests that brands are keen to use social media in those markets as a cheap and effective way to boost brand awareness.
Judging by another survey, it seems the increased spend will go – unsurprisingly – mainly to Facebook and Twitter campaigns:
Facebook profits hit 1 billion – and flotation nears
According to Gawker, Facebook will make one billion Dollars in profit in the calendar year 2011 – double its profits from the previous year. More to the point, its limited outgoings means Facebook is swimming in cash.
These extraordinary profit figures mean that if and when a Facebook flotation does occur, the social network will be valued at at least 100 billion dollars. And that’s a lot of money.
Facebook Timeline now available worldwide and on mobile…
A long time after it was announced, Facebook Timeline is finally available worldwide. Once users activate Timeline, they get a seven-day review period to check what goes on the Timeline before it goes public. Timeline is also now available on iPhone, Android and Mobile Web.
Brands try to make the most of Timeline
Although Brand Pages don’t yet have Timelines, a couple of brands are already getting involved: both Mountain Dew and Volkswagen have added a tab to their Pages where users can download images and use them as cover images for their Timeline. Nifty.
Facebook considering new ad formats
AdAge reports that at the end of March, Facebook is planning its first push into mobile advertising – by putting Sponsored Stories into the mobile News Feed. It’s an interesting development as Facebook believes its user base will be growing on mobile, meaning that this is almost certainly the first of several steps.
Judging by a post on Inside Facebook, the social network has also launched a new premium ad unit, allowing brands to post Coupons on their Pages and then push these through traditional Facebook social ads. This could be great for establishments like restaurants and bars.
Buy concert tickets without leaving Facebook
With Ticketfly, the entire ticket-buying experience now takes place right on a Facebook Page. Ticketfly was one of the Open Graph launch partners announced at Facebook’s f8 conference, and music venues in Oakland, San Francisco, and New York have been beta testing the service and seen advanced sales on tickets increase by almost 25% for various artists. Buying concert tickets has never been easier.
LinkedIn launches Polls in Groups
LinkedIn last week launched Polls within their private Groups – a development they dub as ‘the easiest way to join the professional conversation’. They’ve clearly never spoken to anyone in real life.
New Google+ updates and changes to Hangouts
With the end of the year just a few days away, Google have decided to launch some new updates to Google+. First up, they’ve added the option to ‘change the volume’ of Circles, so that the overall stream can be better weighted to your interests:
They’ve also updated Brand Pages in a really positive way: they can now have multiple admins with a notification flow to enhance Page management, and they also have launched an aggregated count of all users who have engaged with a Page:
Besides that, they’ve launched a whole range of updates for Hangouts including video Hangouts on mobile which are designed to make them more accessible.
But how effective this all is, is rather questionable: for all Britney Spears now has a million followers, it’s hard to escape the truth: nobody cares. After Google Wave and Google Buzz, it’s like oops I did it again.
Miso launches a superb update
Social TV startup Miso has launched a nice update called Sideshows:
Basically, it’s a slideshow of additional content that can be synchronized to run alongside a TV show. In one example, Smillie showed a fan-created, fashion-focused SideShow for Gossip Girl. When a notable outfit appeared on screen, the SideShow would bring up a card with more information about the clothes, as well as an image and an online shopping link. Another example was a demo that SideShow created for MTV’s high school comedy Awkward. As a song played during the show, Miso brought up a card with the title, artist, and a link to the song on Spotify.
In some ways, this may seem like an update to the on-screen captions and annotations that TV shows and DVDs have experimented with in the past. But the SideShows are more interactive, since they’re connected to the Web. And because they’re on your phone (it’s only available on the iPhone initially), they don’t interfere with the TV image itself.
It’s a tremendous update because it means that brands can socialise product placement in TV programmes, and really link their marketing strategy together.
Banks begin to use social data to decide credit ratings
An interesting – if somewhat scary – report from Betabeat show how banks might try to tap into customers’ social data in the future. Privacy is important to most social media users, and these development are somewhat worrying – essentially, your credit rating could depend as much on your friends as what you yourself do.
KLM to introduce in-flight matchmaker zone
KLM’s latest social campaign is one of the most brilliant ideas I’ve heard all year: customers will be allowed to see fellow passengers’ social media profiles, and based on their interests can choose to sit together.
This could go well, or really, really badly. And that’s what makes it so brilliant.
BrandAlley predicts 5% of sales in 2012 will come through F-Commerce
The success of sales directly through their Facebook Pages has led BrandAlley to predict that 5% of revenue next year will come directly from F-Commerce. Impressive.
Capital One offer bonus rewards based on Klout score
Capital One have launched a Christmas promotion with Klout to reward cardholders, offering bonus rewards based on individual Klout scores. This means that everyone who participates – with a Klout score of 10 to a Klout score of 100 – gets some form of bonus rewards based on their influence.
Sherlock Holmes film utilises Stephen Fry’s Twitter following
It’s not original using celebrities for endorsements, even in social, but this one caught our eye for its inventiveness: Stephen Fry has been posting Holmes-esque cryptic clues on his Twitter channel to promote the new Sherlock Holmes film, and the first person to crack them each day wins a prize. A good campaign, well executed, without any elementary mistakes.
All Saints reaches out to fashion bloggers
All Saints is to expand the number of UK bloggers it works with in a bid to drive greater advocacy. They will focus on nurturing partnerships with fashion fanatics.
Dunkin’ Donuts new Foursquare campaign
Dunkin’ Donuts are offering quite a cool Foursquare sweepstake in the New York area. If users connect their Foursquare account on the DD Facebook Page, they become eligible to win a whole host of prizes in-store. Nice.
Sweden lets citizens take over its Twitter account
In a bold move, Sweden is letting ordinary citizens take over its Twitter account and curate it for a week at a time. While this will obviously drive PR value, it could also go disastrously wrong. That’s the beauty of it.
Republicans compete to spend more on Twitter
Republican Presidential rivals Rick Perry and Mitt Romney seem to be competing as to who can spend more on Promoted Tweets. The real-time opportunities of Promoted Tweets is what seems to appeal to the different candidates.