Here are all of the posts tagged ‘Tuesday Tuneup’.
Uber launches in Pakistan, prioritizes rider safety
Uber rolled out its uberGo service in Lahore on Wednesday, which is the app’s cheapest ride option offering chauffeur-driven hatchbacks. The uberGO service also allows riders to share their estimated time of arrival or a map with others to track their location.
Safe and reliable public transportation has long been an issue in Pakistan, particularly for women and places constraints on their mobility and ability to travel to and from their work places, according to a 2015 International Labor Organization report.
This will go a long way in assuaging the fears of women riding in private driver services like Uber, especially in countries where such concerns are prevalent.
Social Media agency gets pulled into an online spat with this Instagrammer
An online spat between a photographer and AIA gets put on the spotlight when the social media agency asked for permission to use the photographer’s image as part of their campaign.
Facebook revamps News Feed to prioritise live videos
Facebook has altered its News Feed algorithm to give preference to live videos, explaining that users are now spending three times longer watching live video in comparison to an archived stream. The new concept aims to seamlessly unite live video and your timeline together cough Persicope cough. Some publishers have already welcomed the news – Huffington Post has said it will live streaming election coverage on Facebook instead of its website because that way it’s easier to interact with its correspondents. Additionally, brands who have previously said they’re more likely to use Periscope when live streaming may be swayed over now Facebook automatically pushes these videos to the top. RIP Periscope? RIP my data allowance!
Facebook Messenger partners with Spotify
Remember the days when Facebook Messenger was used purely as a messaging platform? These days you can use it to order an Uber, chat to brands directly and now, share your awful taste in music. iOS and Android users can now share songs, artists or playlists that they are listening to by selecting the Spotify option in the ‘more’ section on Messenger. Once your friend taps the link, they’ll be ferried over to Spotify where they can cast judgment. Instead of sending screenshots or typing out song names (what a chore!), it aims to inspire deep conversations about music, boosting engagement for both Spotify and Messenger.
WhatsApp introduces support for document sharing
With over one billion monthly active users, WhatsApp is the big daddy of colloquial messaging, however on a professional basis it lacked a key functionality. So, last week, WhatsApp added a document sharing feature; it currently only recognises PDF files – great for e-tickets and scans – but it also lets you link to download files from iCloud and Dropbox. The move demonstrates WhatsApp’s plans to monetize the service in a business environment.
Instagram blocks deep linking in bios
If you had a link to your Snapchat in your Instagram bio, like many celebrities and 13-year-old girls, it’s not going work anymore. That’s because Instagram is ‘flexing its platform muscle’ and getting rid of deep links to Snapchat and Telegram within the app. Instagram spokesperson stated that it is “not the way our platform was intended to be used. Other types of links are still allowed.” That’s good news if you want to share links to blogs, websites and YouTube pages.
Facebook’s photo-sharing Moments app now supports video too
Introduced last June, Facebook’s Moments app was an easier way to share photos with friends and family. Now, a new update has widened Moments’ scope to include video sharing. Alongside the news of the new video feature, Facebook took the opportunity to share the success of Moments, with a whopping 400 million photos shared since its launch. Legend has it that before the days of Facebooking, Tweetering and Snapchatting, people shared moments face to face. It’s probably just a myth.
Snapchat reaches eight billion views per day
Eight billion. Eight. Billion. To break that down for you, that’s more than the population of Earth… and four times more than video-views-per-day figures that Snapchat released last May. It’s a big number. With its eight billion video views a day tally, Snapchat matches, at least on paper, Facebook’s daily video views. Snapchat also revealed that its 100 million daily users are spending an average of 30 minutes each day on the platform, with over half of new joiners being over the age of 25. Snapchat was unavailable to comment on their success; we can only assume that they’re too busy projectile vomiting rainbows.
11th March: Snapchat Day
Snapchat is teaming up with Major League Baseball to launch the first ever Snapchat Day (yes, really). Usually, MLB policies forbids the use of social media during regular and postseason but this year, Snapchat Day will see content broadcast from players and teams for all to see. This multi-year partnership will see the app cover a series of games and events throughout the series and users can even add individual teams for exclusive behind-the-scenes footage. Snapchat will benefit from ad revenue the partnership content pulls in, and MLB will attract a younger fan base. I’m personally holding out hope for a Snapchat Day public holiday.
LinkedIn launches targeting ad feature
LinkedIn now allows businesses to target ads to specific companies that they’re actually trying to reach, by running native ads through Sponsored updates or Sponsored InMail campaigns. The feature, aptly named ‘Account targeting’, allows marketers to provide a list of up to 30,000 companies they wish to target. LinkedIn then completes the nitty-gritty checks to see which of those are amongst the 8 million companies using LinkedIn before targeting their pages, on top of matching certain criteria such as seniority. According to Lindsey Edwards, senior product manager for LinkedIn Marketing Solutions, there have been promising results so far, with customers investing increasing amounts.
Apple finally joins Twitter
About time, guys! As of last week, you can now communicate with Apple on Twitter, by using their new customer service handle @AppleSupport. The account, which seeks to “provide tips, tricks and helpful information when you need it most”, racked up an enviable 24,000 followers within two hours. Although Apple has dabbled in Twitter handles before for specific products like iTunes and Apple Music, their new strategy highlights the importance of using as many channels for customer service as possible. Time to bombard @AppleSupport with all the questions I’m too lazy to Google.
Chinese court conducts first trial in WeChat
WeChat, China’s most popular messaging application, has risen from the use for social networking to official use in courts. The first WeChat court case was held on December 17th, using the app’s text and image-sharing features. By using this technology, it allows judges to process administrative cases without the need for travelling, hence shortening the time used and allows more attention to be focused on more complex cases.
YouTube launches Pakistani version, ending the ban of service
The ban of YouTube’s service in Pakistan has been lifted with the launch of a special version of the service. Resulting from the upload of an anti-islam movie, the now-lifted ban started in September 2012. This new Pakistani version of YouTube would allow for the authorities to request for certain content to be blocked from access by users in the country.
Huawei launches an interactive “finger race” campaign on Snapchat
An interesting approach by Chinese company telecoms giant, Huawei.
To promote their new Talkband B2 connected gear in France, Huawei launched a campaign called #SnapchatRun. It’s an “interactive finger race” where users get a first person perspective through photographs. Players are led to ‘run’ through the streets of Paris using their two fingers as legs. Each tap on a photo reveals the next snap and then the next, creating an illusion that you’re running on screen. The “fastest” runners to tweet a code at the end of their journey stand to win the Talkband B2 device.
Cool? We think so too.
Shia Labeouf wants you to watch him in the name of art
Mr “Shia Labeouf” Transformers is the latest celeb to jump on the live-streaming wagon. He basically sits in a spot in New York City watching all the movies he’s ever starred in back-to-back for three days (indulgent, yes) with a camera capturing every iota of his unshaven face while it beams live across the globe. In other words, it’s you watching Shia watching himself on screen.
The #AllMyMovies “art” project wrapped up just about a day ago. Shia says he’s loving himself much more now. Some of us are cringing, the rest of us are still trying to figure out what sort of performance it was supposed to be. It is art perhaps, so maybe we’re not supposed to understand it.
Whether or not its about (as some articles say), our desire for intimacy by portraying Shia in a vulnerable light, “humanising” him so to speak, this bizarre trend isn’t the first of its kind around. You remember this Korean kid don’t you?
So clearly, this is a thing.
Oxford Dictionary’s Word of the Year is an emoji
So begins the demise of the English language as we know it. Let us not speak to each other in words and sentences and phrases and metaphors because just one yellow, little, round face is enough to capture all the information and emotion we can ever muster. Oxford Dictionary says so. The word of the year for 2015 is not “sharknado”, “robo-sapiens” or “Vladimir Putin”. It is a pictograph yellow face laughing tears of joy. No kidding!
Gaption: A social network that pays for your content
We’ve heard this – time is money. Malaysia-based social network Gaption, knows this well, so much so that they’ve gone a step ahead and spun it around a business idea that gets social media users like you to get paid for just going online.
The money comes from brand advertisers. Gaption uses a tracking system to monitor content that performs well or engages well with audiences online. They then go on to sell these insights to brands, get the brands invest, and re-distribute the profits back to users. How much an online user earns depends on a variety of factors such as online popularity, and how much time he/she spends online.
Since its inception in June, Gaption has garnered 20,000 users and generated US$10,000 in revenue, which it has shared with its users. The company has grand plans ahead. They’re planning to capture 10 to 15 million users with an average of US$900,000 per month over the next two years. Next markets to target include Australia, Singapore and the Philippines.
Japanese messaging service Line unveils Line Launcher App
Line wants you to have more of their cuddly bears, bunnies, duckies and conversation stickies to share with all your friends. And Line fans can’t get enough – the app has received about 4.5 stars on Play Store.
They’ve unveiled the Line Launcher App that allows users to customise the look of their smartphone based on a range of Line-inspired wallpapers, icons, and widgets, with over 3,000 free options ranging from scenery, nature and animal motifs. Popular Line characters Brown, Cony and Sally are included as well.
Indonesia’s Yogrt clinches US$3 million in funds, boasts former Acer Indonesia CEO as co-founder
Indonesia-based social networking app Yogrt managed to clinch US$3 million in funding, with just 500,000 registered users and a 10-month track record in Indonesia. Not bad for a start-up at all.
It’s the first app made by Kongko Digital, a Singapore-based company. One of its co-founders, Jason Lim, was the former CEO of Acer Indonesia who left his post to pursue ambitions to be an entrepreneur.
Yogrt functions a lot like Tinder. It locates active app users based on your location. If you “like” their profiles and they “like” you back, you get the opportunity to chat with them. In addition to that, you also get to challenge users with games and quizzes to get them to like you back.
The name says it all. Facebook has launched a “Lite” version of its social networking service, targeting users in emerging markets where user growth is expected to expand at a rapid pace. According to reports, India is set to be the largest Facebook user base in the world by 2017, so this is hardly a surprising move from Facebook, really.
In sum, Facebook Lite is a stripped-down version of the regular app while retaining all the original functions of the service. It is less than 500 KB in size, and works well on 2G, 3G and 4G networks.
Local communication apps, text are preferred modes of mobile communication in Japan, South Korea
That’s according to a report by Ericsson Consumer Lab, which surveyed 100,000 individuals in Japan, South Korea, India, UK and the US. The findings reveal some interesting insights. For instance in India, users spend nearly half of their time on smartphones on communication apps. In markets like Japan and South Korea, local communication apps are more popularly used as compared to those surveyed in the UK and US markets. Japanese and South Koreans also prefer text over voice calls. According to Ericsson, 1 in 4 Japanese smartphone users do not make traditional voice calls anymore.
Taiwanese chat messaging app Pal+ secure $1.3m in funds
Taiwan chat messaging app, Pal+ has received all of $1.3 million in fresh funds to expand its growing venture. The funds came from Asiasoft, a listed game publisher in Thailand.
Pal+ is a forum-based app which invites individuals with common interests to participate in online discussions. Users get to share and discuss a wide range of topics from entertainment to animation and games, and share them with friends instantly.