Here are all of the posts tagged ‘Twitter’.
Twitter confirms upcoming office in Indonesia
Following Facebook’s and Apple’s moves to open offices in Indonesia, Twitter has revealed that it will also be setting up an office there within the next six months. Adam Bain, Twitter’s global president for revenue and partnerships tweeted from Jakarta last week, confirming this announcement.
Terima kasih for welcoming us, Indonesia! I’m in Jakarta today to say that Twitter will open an office here soon! pic.twitter.com/MTXRXkBovR
— adam bain (@adambain) August 29, 2014
Indonesia has 20 million active Twitter users and 69 million active Facebook users, proving to be a strong market for social media.
China’s Renren sees drop in active users
The social network once known as ‘China’s Facebook’ recently released its Q2 2014 earnings report, revealing that it now has fewer monthly active users than it had two years ago. Renren‘s drop in active users could be attributed to the rise of Sina Weibo and WeChat in China, which offers a vast array of services including news-reading, online payments, gaming, messaging and more.
‘Ice bucket challenge’ hits Asia
Not sure if you’ve heard, but there’s an ‘ice bucket challenge’ thing happening on Facebook right about now. It looks like it’s going to be the biggest online charity campaign ever, as our data in the Huffington Post shows. The hashtag #icebucketchallenge has received over 4.48m mentions, over 20 times the number seen by #nomakeupselfie. There have been over 2m videos on YouTube, too, including videos from a number of participating brands.
In an infographic by Social Samosa, research shows that India, Thailand and Singapore are the next highest contributors to online buzz around the charity initiative, behind the US and UK. These three Asian countries contributed to a total of 14.7% of online buzz.
With myriad social media platforms available to brands, how should marketers choose which ones to be a part of?
More importantly, how do you differentiate what you share on the different platforms?
Today’s post shares 10 essential, practical tips that you can use to get the most out of Twitter, and explains the dos and don’ts of Twitter best practice for brands.
LINE’s user-generated stickers received US$12 million in sales
Earlier this year, LINE allowed users to create and register their own stickers. Since going live in mid-April, over 1.7 million sticker sets have been created and within three and a half months, have generated almost US$12 million (SGD$1.5 million) in sales revenue.
WeChat driving change in China’s app ecosystem
China’s app ecosystem is fast expanding, as consumers increasingly spend on apps. Notably, China was ranked the third largest contributor to iOS revenue. Junde Yu, Asia-Pacific Vice-President of app-ranking firm App Annie, noted that the key driver of this change is WeChat. With 438 million users actively using the platform to interact with other users and even play games, WeChat has been responsible for this behavioural change in Chinese mobile users.
‘Twitter for voice’ app Bubbly sold to Indian mobile services firm
Amidst the speculation of the future of Bubbly, the company has announced that it has been acquired by an India-based mobile company, Altruist Technologies. Bubbly is intended to be used alongside Altruist’s one-to-one messaging platforms and will be cross-promoted and its resources shared. However, even with the deal, Bubbly will remain an independent business.
Read the rest of this entry »
#icebucketchallenge goes viral around the world
A hashtag called #icebucketchallenge started trending over the weekend on social media. This tag is associated with a cool challenge, accomplished by dumping a bucket of ice water (or ice cubes) on yourself, then posting and tagging a photo of the feat on social media. Upon completion, challengers nominate 3 people to either follow suit with the challenge or donate $100 USD to the US-based ALS Association (an advocacy, care and research association for ALS). The ALS association is aiming to utilise the ice bucket challenge to encourage people to pay attention to, or donate for those affected by the disease. There have been more than 118,000 tweets mentioning the #icebucketchallenge in the past 30 days according to Topsy. The ALS Association had subsequently raised $7.6 million in donations over the course of a two-week period–a sum that trumps last year’s $1.4 million raised in the same period.
The ALS (Amyotrophic Lateral Sclerosis) ice bucket challenge is now taking over America, and when Mark Zuckerberg nominated Bill Gates for the challenge, he gave him 24 hours.
Surprisingly, the #icebucketchallenge also went viral in China. The hashtag has already ranked as the most trending topic in China in just two days. There have been 167,000 discussions and 180 million views on the #icebucketchallenge, reaching 16,000 individuals in China so far. The challenge successfully attracted a massive amount of influencers and celebrities from different industries to challenge the game as well.
Twitter turns favourites into retweets
According to The Next Web, Twitter has been experimenting with a new feature that turns favourited tweets into retweets on mobile and web versions of the site; this feature has also started to annoy some Twitter users. A number of users are seeing the tweets they favourited from the brands they follow or the people they follow automatically turned into retweets, and appearing on their Twitter timelines. The Next Web also mentioned that the new feature has impacted some users’ Twitter user experiences, making the users feel frustrated because the retweets are irremovable and appears permanently on their timelines. Twitter appears to be experimenting with many more different features on a regular basis, such as payment and shipping option.
Sina Weibo grows to 157 million monthly active users
According to Sina’s Q2 2014 report, the platform has grown to 157 million monthly active users, up by 30 percent in the past 12 months. For daily active users, Sina Weibo has reached 69.7 million. Compared with WeChat, however, Sina Weibo is still far behind WeChat’s massive MAU base of 438 million. WeChat’s dominance may have been strengthened by their recent launch of its first foreign-made game, a WeChat edition of the popular Candy Crush Saga on Android.
So last Saturday afternoon, I plopped down on the couch to catch the National Day Parade, and boy, was I in for a show. Singaporeans may tend to complain A LOT about Singapore, but on 9th August, there’s always that sense of pride to call this little red dot our Home.
I was curious to find out what Singaporeans had to say on National Day and lucky me, it was raining tweets all day. Here’s what I found:
1) Singaporeans are especially patriotic on National Day
— Joseph Schooling (@joschooling) August 9, 2014
2) We are proud to be in a multiracial society
3) We all agree it was a good decision not to have an NDP song this year
best #NDP2014 decision was not having a new NDP song this year. the classics are always the best. STAND UP, STAND UP FOR SINGAPOOOOORE
— #VivDidIt-★ (@rightclick5ave) August 9, 2014