Here are all of the posts tagged ‘Twitter’.
Long-form blogging returns with Dayre
The founders of Nuffnang have created an iPhone and Android app that allows users to blog in 500 characters per content, from their mobile phones. It aims to curate original user content to set it apart from Tumblr, and allows users to blog bit-by-bit throughout the day, which the app then helps to stitch together at the end of each day. Influencer outreach in Singapore, Malaysia and UK have helped the app to surpass 60,000 users in less than a month since it’s launch on November 8. Will you jump on board?
WeChat to set up an office in Philippines
WeChat has heavily invested in TV advertisements in Philippines this year and was the most downloaded free app in the country across Android, iOS and Windows phone last June. Hence, it is no surprise that Philippines is WeChat’s most important market in Southeast Asia, where the company will be setting up its second overseas office outside China (the first being Singapore). Another key market for WeChat would also be Indonesia.
Line has 300 million registered users
Line has lots to celebrate this holiday season. Previously, it took them only six months to double from 100 million to 200 million users, but this time round it only took them four months to unlock the 300 million milestone! With the current growth rate, they seem all set to achieve their target of 500 million users in 2014. CEO Akira Morikawa took to Twitter to celebrate their newest milestone:
LINEユーザー3億人となりました！皆様ありがとうございます！ Happy LINE 300 million users! Thank you for your help! pic.twitter.com/1FsbmKfD05
— CEO of LINE corp. (@moriakit) November 25, 2013
Instagram posting an ad a day
Instagram is now seeing roughly one advertised post per day, with big brands involved, from General Electric and Levi’s to Lexus and Ben & Jerry’s. According to Nitrogram, sentiment seems to be changing, too: since the first ever post by Michael Kors, when the positive/negative split was around 50%, the fashion brand has posted three more advertised posts. The positive sentiment on these has been at 73%, 89% and 64% respectively. We’ve produced our own blog post on the highs and lows of Instagram advertising – the Ben & Jerry’s example below was one of the most successful.
Twitter update age screening for alcohol brands
Twitter has improved its age screening for alcohol brands, to ensure that they are not followed by anyone under the legal drinking age. In a blog post on the subject, they outline the new, streamlined user journey: when requesting to follow a relevant brand, users will be asked to enter their date of birth. If you’re above legal drinking age in your country, you’ll be allowed to follow. If not, you won’t. Pretty straightforward.
One Direction release Kik campaign
Boy band One Direction have released a campaign on mobile messaging app, Kik. To celebrate the launch of their new album, fans can gain access to exclusive content, along with the ability to connect with other fans. The move shows a strong understanding of the youth market; we should expect to see big brands follow with campaigns on the likes of WhatsApp, WeChat and Line.
Budweiser’s Twitter-powered jumper machine
Budweiser has released its Christmas campaign, with a Twitter-powered knitting machine named Knitbot. It’s fitted with a chip that responds to mentions of #jumpers4des, with more mentions meaning (you guessed it) more jumpers. Once Knitbot’s finished its festive task, fans can pop to the Budweiser Facebook page for the chance to win a piece of its handiwork.
Ford’s tweeting car
To launch its Kuga Titanium X, Ford has parked a tweeting car outside Stockholm Central Station in Sweden. It’s fitted with sensors, which capture the goings-on of people around it, then allow the car to tweet an interpretation of their activity. That’s right, the world is now one step closer to Knight Rider.
Toyota posting Instagram videos in Facebook ads
Toyota is using Facebook ads to push Instagram videos, one of which can be seen below. They’re not quite the video ads people are waiting for on the network, but it’s still an interesting use of page post link ads, which display videos including the one below:
We Are Social create car modification app for Kia
It’s been a big week for car brands, with our Sydney office producing a ‘car modification app’ for Kia aimed at 18-30 year old males. The system allows them to become street car designers, with the necessary tools to design their own Koup and share it with their friends. There are even challenges involved, with prizes including a brand new Kia Koup Turbo.
Beats Pills and We Are Social
Beats by Dre are promoting their speakers, known as ‘Beats Pills’, with a campaign ranging through social and above the line advertising, aimed at reacting to the latest cultural events and placing the brand at the cutting edge of youth conversation. This includes the likes of advertising in the Metro’s gossip pages, interviewing celebrities (as in the video below) and a stream of reactive posts for social media, created and managed by We Are Social.
Heinz Tomato Ketchup’s Facebook Stocking Fillers
We Are Social has produced a Facebook campaign for Heinz Tomato Ketchup, titled ‘Stocking Fillers’. The campaign runs from the 1st to the 13th December, offering fans the opportunity to win Heinz branded products.
Where’s your Kleenex when you need it?
Kleenex is producing an integrated campaign around the times when you most need a tissue, with social media managed by We Are Social. Including radio, in-store and outdoor advertising, as well as social, the move looks to create a new look and feel for the brand, along with a distinctive tone of voice.
Social media aiding in Typhoon Haiyan aftermath
In the wake of the disastrous Typhoon Haiyan in the Philippines, social media and online mapping tools have been useful in disaster response efforts. For example, the Standby Task Force, a volunteer organisation, has tapped more than one million tweets, text messages and other social media objects to track the unfolding disaster, and to map damage, infrastructure and user needs. Apps are available to enable volunteers to tag tweets or photos to indicate infrastructure damage or population displacements. Filipinos in Manila have also been using social media to rally relief efforts. These social media efforts are in some ways emblematic of the country’s population, just over half of whom are under 25.
WeChat the fasting growing app among teens
We may have read how Facebook is losing out on the teenage audience as baby boomers (their parents) join the platform. A study by Global Web Index suggests that teens are going to other platforms – revealing that Chinese messaging app WeChat is the fastest growing social app used by youths worldwide, followed by Vine and Flickr.
India’s answer to Snapchat: Candidly
Amidst the massively growing popularity of instant messaging apps, an Indian start-up has created an app Candidly, with similar features to Snapchat. Candidly lets users share photos, doodle on them, and send voice messages or brief video clips. There are options allowing the shared content to self-destruct after 10 seconds. Aside from Snapchat, Candidly is up against more conventional messaging apps that are popular in India, such as WhatsApp, WeChat, Line, Nimbuzz, and Viber.
Worldwide social users reach 1.61 billion
According to eMarketer, there are now 1.61 billion monthly users of social networks worldwide – up 14.2% from 2012. This is set to increase to 2.33 billion by 2017, though growth will gradually slow to 7.6%. The highest penetration still exists in the West, with 63.5% in the Netherlands, but the highest growth is in India, with 37.4%.
Facebook trials autoplay videos
Facebook has been trialling new ways to display video in the newsfeed, with ‘autoplay’ features limited to native Facebook videos – other clips, from the likes of YouTube and Vimeo, will still appear as a thumbnail with a play button. Those selected for autoplay will do so when a user scrolls over them – if clicked, they will then expand and unmute.
Facebook simplifies scheduling, allows drag and drop photos for pages
Facebook has introduced two features to make life easier for page admins. First of all, post scheduling has been simplified, with a calendar appearing when the user needs to select a date, along with easier time selection. Additionally, admins can now add photos using the ‘drag and drop’ system already available to other Facebook users.
Instagram launches for Windows Phone, experiments with messaging
Instagram has launched a beta version of its app for Windows Phone – which can take photos, contrary to certain reports. You’ll need to use your native camera app, rather than the Instagram app itself, but it can be done. The app is still lacking video, however. This comes amidst news that the network is planning to expand its offering by introducing private messaging and even experimenting with group messages.
Five countries account for half Twitter’s MAUs
Half of Twitter’s monthly active users come from just five countries – the USA, Japan, Indonesia, UK and Brazil. 24.3% come from the USA, followed by 9.3% in Japan and 6.5% in Indonesia. The UK and Brazil follow with 5.6% and 4.3% respectively.
Twitter introduces TV conversation targeting
Twitter has introduced a new form of ad targeting, which allows brands to show ads to people tweeting about a particular programme. The system is available through Twitter’s self-serve ad tool, meaning it’s not limited to just big brands. The move seems to make sense, and the network produced two pieces of research last week to support it. One study showed that the cost per incremental acquisition is 36% lower for TV and Twitter advertising than in TV alone.
Moreover, TV ads and Twitter paid media produce 8-16% more sales than TV advertising alone, according to analysis of 30 US Consumer Package Good brands.
Vine adds 19 new languages
Vine is looking to expand into new markets with 19 additional languages. There’s Filipino and Polish for Android, while both Android and iOS receive (deep breath): Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese (Brazil), Russian, Spanish, Swedish, Simplified Chinese, Traditional Chinese, Thai and Turkish. And exhale.
LinkedIn has two new features
LinkedIn has introduced two new features: Showcase Pages and Talent Updates. The former essentially allows brands to segment and display content for specific audiences in addition to their main brand pages. The latter is a recruitment tool; when brands share talent updates to their followers, these will appear in users’ feeds – those who engage can then be contacted by the company with a view to being hired.
Pinterest create ‘Place pins’
Pinterest has released a new feature: Place pins. These allow users to add a location to every item pinned, which allows for the production of maps that function as guides to cities or other locations. People have already started doing some interesting stuff with the feature, such as Time Out’s guide to Christmas in London or the below map of Hong Kong.
All go in the world of Snapchat
Snapchat is reportedly seeing more images uploaded each day than Facebook. The disposable photo-sharing app now sees 400 million ‘snaps’ a day, according to CEO Evan Spiegel, up from 350 million in September and 200 million in June – that in comparison to Facebook’s 350 million photos uploaded globally each day. Spiegel also revealed some demographic information on the network: 70% of its users are women. All this information could come in useful to those looking to invest, with chinese web giant Tencent rumoured to be interested; in fact, it has emerged in the last week that it has already got in there, as an unnamed minority participant in Snapchat’s last $60 million round of funding.
Foursquare opens ad space for brands without a location
Foursquare is welcoming advertising from brands without a location, with Mastercard set to become the first. The move sees the network look to expand its ad revenue and could well be successful, given the whole new realm of brands opened up to advertising on the platform.
Google updates Hangouts and iOS7 G+ app
Google has made some alterations to Hangouts, rendering them more suitable for the workplace. The feature now supports a global address list, as well as settings that allow privacy to be limited by country. Finally, there is 24/7 support available, just as with Google’s Talk product. Meanwhile, the new Google+ app for iOS7 has an interesting new feautre: the ability to upload Camera Roll photos and videos to the cloud, allowing the app to function as a cloud storage device.
KLM’s socially-inspired in-flight gift service
Dutch airline KLM has created a gift service named Wannagives, which allows people to select and purchase in flight gifts online. Nick Botter, KLM social technology manager, has stated that the system was inspired by a huge number of requests via social media for something of its ilk.
Birds Eye allow consumers to trace their food’s origin
Food manufacturer Birds Eye has created a Facebook app that allows users to trace the origin of their frozen peas. Traceable packs will include a unique code that allows users to see where their peas came from, along with video content about the process from farm to freezer.
Jaguar and We Are Social launch F-TYPE Coupé with #FromTheShadows
The new Jaguar F-TYPE Coupé was unveiled last week in Los Angeles, with We Are Social providing a social media campaign to celebrate. In the build up to the event, a hidden code could be entered into the website to display exclusive content around the car; since its release, a Tumblr has been created to exploit the hashtag #FromTheShadows.
Lexus reveals two cars on Vine
Lexus has revealed two of its latest cars on Vine: the Lexus RC sports coupé and Lexus LF-NX turbo compact crossover SUV concept. After asking followers to tweet with the hashtag #LexusInTokyo, they chose two tweets to respond to with the images, becoming the first automotive brand to launch a model via Vine.
Pepsi Sweden get burnt by voodoo
Uh oh, Pepsi. When Sweden played Portugal last week for a place in the World Cup, Cristiano Ronaldo was highlighted as the latter’s danger man. As such, Pepsi Sweden created some posts showing a Ronaldo voodoo doll, which then had its head crushed by a can, amongst other things. There was an online backlash, particularly in (you guessed it) Portugal, with a Facebook page called Nunca mais vou beber Pepsi (never drink Pepsi again) receiving almost 200,000 likes. That’s all for this week, so I’ll leave you with one of the images that caused so much anger.
Pinterest to launch Japanese version
According to its company blog, Pinterest will launch a Japanese version of its pinboard-style photo-sharing site. Japanese e-commerce giant Rakuten announced it would lead a $100 million funding round for Pinterest. The Japanese version will include exclusive localized features like a hair-styles sub-category, paper crafts, and more. According to Alexa, Pinterest is more popular in Canada and US, where it ranks 12th and 13th based on a combination of average daily visitors and page views, while it ranks 239th in Japan. Rakuten is likely to use Pinterest to drive traffic to its e-commerce site, which will be a new way for brand and consumer interaction. A study shows that Pinterest users have greater potential on spending money online than the average Facebook users. The official launch date of Pinterest’s Japanese version is announced, we will be keeping an eye on it.
Sina Weibo has 60.2 million daily active users
In Sina’s recent Q3 earnings report, Weibo has 60.2 million daily active users, up 11.2 percent. This is a larger jump than the 8.3 percent growth in Q2. Modelling itself after the huge popularity of chat apps, weibo is introducing its mobile-oriented subscriptions to brand/celebrity accounts, as reveal by Sina CEO, Charles Chao. According to Chao, it will be “an important experiment to convert Weibo from a social media platform to social media and a service platform.”
WeChat has over 2 million global official accounts
Chinese social media giant Tencent, has over 2 million official accounts and 272 million monthly active users on WeChat. WeChat’s monthly active users has jumped from 15.3 percent to 124.3 percent as compared to the previous year. Tencent states that its main user-base as Mainland China, but has 100 million overseas registered users. QQ had been the most popular instant messaging app in China before WeChat’s growth in popularity.
Here are some takeaway points from Tencent’s Q3 2013 earning report:
- QQ instant messenger has 815.6 million monthly active user accounts.
- Peak number of simultaneous QQ users: 178.2 million.
- Monthly active users on QZone – the Facebook-like network strongly inked to QQ – hit 623.3 million, up just 0.5 percent from Q2.
US women are social shoppers
Research into the shopping habits of 1,005 US women has found that 28% consult a social platform before making a fashion purchase. The figure was higher among 18-24 year olds, of whom 83% use social for inspiration and advice. Fashion blogs and message boards were most popular among the younger segment and used by 63%, followed by Pinterest (58%), Facebook (54%) and Instagram (49%).
Facebook brings ‘contact via phone number’ to Messenger for iOS
Facebook has brought its ‘contact via phone number’ feature to its latest iOS Messenger app, as well as all Android phones – previously it was available to just a few Android users. The move sees the network target communication beyond people’s Facebook friends, putting it into further direct competition with other chat apps and SMS.
Twitter releases self serve ads in UK, Ireland and Canada
Twitter has further rolled out its self serve ads by including availability for small and medium sized businesses in the UK, Ireland and Canada. The system allows users to bid on keywords/hashtags, promoting either an account or an individual tweet and being billed only when a Promoted Account receives a new follow, or someone performs an action on a Promoted Tweet. In the UK, the system is in partnership with mobile provider O2, which is providing benefits for those using the tool including a monitoring tool and a £50 ad credit.
Twitter improves mobile ad targeting
There’s another update to Twitter advertising, too: the company is allowing advertisers to target mobile users based on device, operating system or WiFi connectivity. Considering 76% of Twitter users access via mobile, the tool could well be a very useful one.
GIFs on Twitter?
Huzzah, GIFs on Twitter! For the first time, GIFs can appear animated when embedded in tweets. You still can’t post them natively, but the network has partnered with Giphy, allowing you to share GIF files from Giphy’s website.
Twitter brings alerts to UK and Ireland
Twitter is rolling out ‘alerts’, the system whereby users can subscribe to directly receive important information from emergency services, throughout the UK and Ireland. There are 57 different accounts that will have access to the feature, including all 47 UK police forces.
Pulse integration replaces LinkedIn Today
After purchasing Pulse for $90m in April, LinkedIn has announced increased integration that will replace the ‘LinkedIn Today’ feature. The new system will provide personalised stories for any user who logs in, which they can then share with the rest of their network. There are also updates to the Pulse mobile app, including the ability to log in using your LinkedIn account. This allows Pulse to take a user’s professional interests/who they follow on LinkedIn into account and display more relevant content as a result.
Pinterest introduces APIs & new languages, each pin worth 78 cents
Pinterest introduced APIs last week, allowing a select number of partners to embed pins in their sites, which can then be pinned by users directly. Jason Costa, developer relations at Pinterest, said of the feature:
If someone’s looking for Thanksgiving recipes on AllRecipes.com, they’ll see the most Pinned recipes from the site on the homepage. Or, they could go to Zappos.com to see which shoes Pinners covet most. You could use these APIs to show popular products on your homepage or to curate your top articles and other content on Pinterest at any given time. The Pins will regularly update, so you can always see what’s trending.
Some pretty big names are already involved, including Nestle, Walmart and Disney. It could be good news for them, too, as research has come out that suggests each pin is worth on average 78 cents in sales, up 25% from Q4 2012. Each pin also produces two site visits, six page views and ten repins, making it more viral than Twitter. The network is looking to further capitalise by expanding into four new Scandinavian markets; it has introduced language compatibility for Danish, Swedish, Norwegian Bokmål and Finnish.
American Express and Foursquare offer $50 ads vouchers
American Express has partnered with Foursquare to offer $50 Foursquare ad vouchers to small businesses in the US. The offer is available to any small business running their first ad through the platform.
Can Snapchat bring in ad revenue?
There’s an interesting piece in AdAge this week, which discusses Snapchat’s ability to bring in ad revenue, having rejected a $3bn takeover bid from Facebook. It discusses the network’s reach, with 350m snaps sent daily, but also points to its lack of data, due to its inherent privacy element. Snapchat CEO Evan Spiegel mentions a couple of potential revenue streams, including in-app purchases and native advertising, while the article also looks at brands already using the platform, including Taco Bell and the New Orleans Saints.
Sony and Facebook making PlayStation social
Sony has announced a partnership with Facebook, which looks to make its latest PlayStation console, the PS4, more social. Users can log in to the system with their Facebook account, allowing use of profile pictures and real name, along with the ability to share achievements or records across Facebook’s network.
O2 reward fans who ‘refer a friend’
Mobile provider O2 is launching its ‘refer a friend’ scheme in the UK, having already done so in Germany. The system offers £20 Amazon or M&S vouchers to people who recommend or share the company’s products on social networks, with a view to one day providing cash rewards.
#UncoverPhilips new logo through social
Technology brand Philips is asking fans to uncover its new logo through social media. For each user who ‘claims’ a pixel, more of the image becomes visible, until the new logo is available for all to see.
Panasonic appoint We Are Social for campaign support
Tech firm Panasonic has appointed We Are Social for creative campaign ideas, including product launches and above-the-line support. We Are Social’s own Sarah Oliver said of the move:
Panasonic has a strong brand and huge social potential. It has big ambitions for its social media activity and we’re looking forward to working closely with their team to deliver some truly creative and effective campaigns.
Brands show how to do Twitter community management
A number of brands teamed up for a brilliant Twitter conversation last week, all kicked off by Tesco mobile. They received the following from a fan:
They responded with the following, starting off a conversation:
Yorkshire Tea then got involved:
It ended up with plenty of other brands, including Jaffa Cakes, Cadbury and Phileas Fogg. The whole thing received a fair amount of press coverage, and shows the power of good community management.
Sachin Tendulkar posts most ever RTed tweet in India
Indian cricket legend Sachin Tendulkar retired last week and ended up posting India’s most RTed tweet of all time. To date, it’s received over 16,000 RTs and 10,000 favourites.
I am really touched with #ThankYouSachin messages. Your support all these years have inspired me to give my best.
— sachin tendulkar (@sachin_rt) November 13, 2013
Social media plays a spectrum of roles in daily life. But how is it different from sending an email, or dialing a phone? You could say that they all started by providing a common function: by allowing convenient and accessible communication. As platforms like Facebook gained momentum, however, the social comms component evolved to provide another value. What was formerly used as an alternative for face-to-face, just like emails or phone calls–evolved to become a canvas for establishing, reinforcing and redefining concepts of self-identity. Even amongst unfamiliar faces, it’s important that we represent some parts of who we are. Online, social media has evolved to require just that. No longer are these platforms solely about speaking with people you know, or perhaps even want to know on a personal level.
Social media has become a platform for the performance of personal identity–a value that is inscribed in its primary value as a means for conversation.
As such, it’s no surprise that TescoMobile’s recent Twitter conversation went viral. It’s crucial to recognise that this conversation started out as one that could have easily been as mundane and insignificant as overhearing a customer service call over the phone.
This conversation went viral precisely because that’s not what happened at all. While the customer’s (somewhat confusing) gripes were addressed early on, that only served as a springboard for TescoMobile to launch into a highly engaging conversation with the dissatisfied customer’s ‘whistle blower’, Riccardo Esposito.
Instead of merely thanking Esposito for ‘bringing this to our attention’ (yawn), TescoMobile framed their appreciation in the context of playful banter. The quirky and captivating tone of voice keeps Esposito engaged, and before long, multiple brands are involved in this strangely spectacular performance of delightful creativity and imagination.
While the conversation effectively steered the topic away from the initial complaint, the brand gained most from its ability to balance humour and humility with effortless finesse.
In the end, this humorous, tongue-in-cheek narrative was never about managing customer service, or even about improving upon common marketing metrics like response time, conversions or engagement rates.
This conversation is ultimately about the magic of social media. It exemplifies how the measurable qualities of clicks and impressions are always underwritten by an ineffable chemistry, the odd science that can make or break the relationship between an audience and a brand.
What this conversation suggests, is ultimately a case for the importance of identity in conversation. When brand messaging sounds more like a friendly chat; when tone of voice hints at totems of personal identity; when brands aren’t afraid to wear their hearts, hopes and humanity on their sleeves–perhaps that’s when a passive fan becomes a loyal friend.
If you need proof, take a look at Twitter reactions to TescoMobile below:
Line’s $194 million revenue, twice that of the previous quarter
According to report from TechInAsia, one of fastest growing messaging app Line recorded $194 million revenue for Q3 2013. This is a 48 percent increase from the previous quarter. The significant growth in revenue seems largely attributed by gaming which accounts for 60 percent of its’ revenue, followed by stickers which saw a 20 percent sales. Its’ gaming driven revenue model follows through its’ counterpart KakaoTalk which dominates the top 10 of Google Play’s chart in South Korea. With 280 million registered users worldwide, Line is expanding its ground beyond Japan and Taiwan and seeing growth in India, targeting to reach 20 million users by the end of the year. In addition, Turkey, Italy, and Latin America are becoming its’ new markets for expansion. In the competitive world of messaging apps, will Line continue to grow and maintain high profitability or will other chat apps come up with compelling offerings and convert Line’s users?
WhatsApp leads the chat app competition in India with 25 million MAU
According to report from Medianama, one of leading messaging apps WhatsApp reached 25 million monthly active users in India. This marks 25 percent increase as compared to three months ago. Although many other chat apps like Line try to garner share in the market with heavy advertising push, their number of registered users are not even close with WhatsApp’s number of monthly active users. It proves not only that WhatsApp is far ahead in the competition but the first-to-market advantage is not easy to break. However, it’s too early to conclude that WhatsApp will be the dominant force for chat apps given that smartphone adoption rates is still growing in the market.
Twitter, a critical communication tool for the devastating Typhoon Yolanda
Since Typhoon Yolanda hit Philippines on Friday, November 8, thousands of people have lost contact with their family. In a situation where communication lines are broke down, internet is playing a significant role in helping people connect, share information and collect aid. Google provides a crisis response map for people to find information on evacuation centers and hospitals nearby affected areas as well as a person finder to locate lost ones. As it did for other disasters, Twitter is also playing a part for individual and organization to share information and call for helps. For example, Philippines government’s Twitter account @GovPH, has been actively tweeting to recruit volunteers. Moreover, #YolandaPH hashtag has been widely used to share information. People are also using #RescuePH to call for helps for themselves and their family.
— Official Gazette PH (@govph) November 11, 2013
YouTube outdoes Facebook as favourite site for teens
It’s not just messenger apps that are eating into the social habits of teens. A survey of over 4,000 teenagers aged 12-15 found that 50% of them called YouTube their favourite site, followed by 45.2% for Facebook. The story is different for those in their twenties, though: Facebook came top with 55%, followed by Amazon with 37.5%.
More Facebook likes may not increase fan sentiment
A fictional brand called Ashwood Furnishings may have provided some insight into consumer behaviour. A Facebook page was set up for the brand for the purpose of a study, which examined how viewers of the page felt about the brand, based solely on the number of likes. As fan figures increased from zero (low) to 2,000 (medium), page viewers felt more positive about the brand; however, this trailed off as the page approached a high figure (10,000+).
New Facebook ‘like’ and ‘share’ buttons
Facebook has updated its ‘like’ and ‘share’ buttons. Look, look at them:
Good, now you’ve seen them. You’ll see them even more over the coming weeks, as they start getting rolled out gradually.
Facebook testing star ratings for pages
Facebook is testing a star rating (out of five) for pages, which will allow users to rate their favourite (or least favourite) businesses and thus produce a more accurate rating system than the number of likes. Naturally, this has consequences for both users and brands – for whom it isn’t yet clear if the system will be optional or mandatory.
Instagram is the fastest growing social network among marketers
Instagram’s uptake among marketers of the world’s 100 largest brands has rendered it the fastest growing social network amongst said group. Accounts are now held by 71% and active accounts by 65%, compared with 42% in the same quarter in 2012. Growth is also shown in the number of pages posting 1+ photo per week and those reaching the milestones of 10,000, 20,000 and 100,000 fans.
Instagram CEO says 5% of ad views lead to likes
Kevin Systrom, CEO of Instagram, has claimed that over 5% of ad views on the network lead to likes:
Over 5 per cent of the impression led to likes on these ads that we’ve run. That’s pretty tremendous considering most of the ads we see on the internet we ignore.
If the figures are true, his opinion is probably correct. However, figures from a Michael Kors post, the first ever advertised on Instagram, suggest that he may not be: according to analytics company Nitrogram, the update reached 6.15 million people and received over 218,000 likes – a like percentage of 3.57%.
Twitter’s redesign may have increased engagement
Twitter’s more visual redesign looks to have increased engagement across the network, according to some key sources. Klout’s head of marketing, Jon Dick, has said that:
Looking at some of our high-level volume numbers, we’ve seen as much as a 10% increase in engagement among Twitter users.
This is backed up by the founder of Twitter tracking service Favstar.fm, Tim Haines, who says:
It looks like favs and RTs have jumped 10–15%-ish amongst my users.
It’s worth noting that these are, of course, very early figures and not necessarily illustrative of long-term change.
Google link YouTube comments to G+
Google has linked YouTube comments to Google+, in a move that has caused controversy among users of the network. The new comments allow certain social aspects, such as mentioning your G+ contacts in a YouTube comment and are explained further in the following video.
However, many people were hugely unhappy with the changes – not least YouTube co-founder Jawed Karim, who posted the below, his first update for eight years. Eek.
Google+ introduces ‘restricted communities’
Google+ has announced the launch of ‘restricted communities’, a feature that prevents users who are not members of a given organisation from joining. The system is aimed at allowing businesses to create private or invite-only communities, as an extra layer of security.