Here are all of the posts tagged ‘Twitter’.
Line has 30 million users in Indonesia
Line recently announced that it has topped 490 million registered users. As one of the biggest chat app giants in Asia, Line claims a strong fan base in Southeast Asia, along with some Spanish-speaking countries. Despite their size, the company had previously kept quiet about market-specific numbers in key markets like Taiwan, Thailand, and Japan. So now, our curiosity is finally satisfied as their announcement details the size of their registered user base in the key markets.
The country breakdowns are as follows:
Global: over 490 million registered users
Japan: over 52 million registered users
Indonesia: 30 million
Thailand: 27 million
India: 18 million
Spain: 18 million
Taiwan: 17 million
Mexico: 15 million
Korea: 14 million
Malaysia: 10 million
USA: 10 million
Colombia: 11 million
It is important to note that Indonesia’s Line penetration has led the country to become the second biggest in terms of Line users outside of its native Japan. The country has increased by 10 million registered users since April. This is followed by Thailand, which now has 27 million registered users.
Brands in China on WeChat
As WeChat continues to get more and more popular worldwide, more brands have started to think about how to use WeChat as a platform to engage with Chinese consumers.
As one of the global chat app giants, WeChat has 438 million active users, which illustrates significant potential for brands to reach consumers in China. This platform not only brings opportunity for Chinese brands, but also for foreign brands that want to reach out to Chinese customers. WeChat has been used by more than two million bloggers, media outlets, celebrities, small medium enterprises and major brands to reach out to people. In particular, fashion brands in China are doing extremely well in WeChat, as they have worked hard to cultivate a dedicated follower base on the platform.
LinkedIn considers tweaking its censorship policy in China
When it expanded into China this year, LinkedIn adopted the country’s censorship rules. As a result, when a user in China shares a post that is deemed to be in conflict with these rules, the post is blocked not only in China but globally as well. LinkedIn is said to be reconsidering this, so that content that is censored in China can still be viewed by its users worldwide.
Chat App Kakao has launched a mobile payments system
Makers of Korea’s top chat app Kakao Talk has launched Kakao Pay, a mobile payments solution that’s integrated with its chat app. Kakao Pay lets users virtually store up to 20 credit or debit cards. This service, currently available in Korea on Android phones, will be made available for iOS users in November this year. This could provide a glimpse into how Facebook’s speculated mobile payments service could work.
Twitter confirms upcoming office in Indonesia
Following Facebook’s and Apple’s moves to open offices in Indonesia, Twitter has revealed that it will also be setting up an office there within the next six months. Adam Bain, Twitter’s global president for revenue and partnerships tweeted from Jakarta last week, confirming this announcement.
Terima kasih for welcoming us, Indonesia! I’m in Jakarta today to say that Twitter will open an office here soon! pic.twitter.com/MTXRXkBovR
— adam bain (@adambain) August 29, 2014
Indonesia has 20 million active Twitter users and 69 million active Facebook users, proving to be a strong market for social media.
China’s Renren sees drop in active users
The social network once known as ‘China’s Facebook’ recently released its Q2 2014 earnings report, revealing that it now has fewer monthly active users than it had two years ago. Renren‘s drop in active users could be attributed to the rise of Sina Weibo and WeChat in China, which offers a vast array of services including news-reading, online payments, gaming, messaging and more.
‘Ice bucket challenge’ hits Asia
Not sure if you’ve heard, but there’s an ‘ice bucket challenge’ thing happening on Facebook right about now. It looks like it’s going to be the biggest online charity campaign ever, as our data in the Huffington Post shows. The hashtag #icebucketchallenge has received over 4.48m mentions, over 20 times the number seen by #nomakeupselfie. There have been over 2m videos on YouTube, too, including videos from a number of participating brands.
In an infographic by Social Samosa, research shows that India, Thailand and Singapore are the next highest contributors to online buzz around the charity initiative, behind the US and UK. These three Asian countries contributed to a total of 14.7% of online buzz.
With myriad social media platforms available to brands, how should marketers choose which ones to be a part of?
More importantly, how do you differentiate what you share on the different platforms?
Today’s post shares 10 essential, practical tips that you can use to get the most out of Twitter, and explains the dos and don’ts of Twitter best practice for brands.
LINE’s user-generated stickers received US$12 million in sales
Earlier this year, LINE allowed users to create and register their own stickers. Since going live in mid-April, over 1.7 million sticker sets have been created and within three and a half months, have generated almost US$12 million (SGD$1.5 million) in sales revenue.
WeChat driving change in China’s app ecosystem
China’s app ecosystem is fast expanding, as consumers increasingly spend on apps. Notably, China was ranked the third largest contributor to iOS revenue. Junde Yu, Asia-Pacific Vice-President of app-ranking firm App Annie, noted that the key driver of this change is WeChat. With 438 million users actively using the platform to interact with other users and even play games, WeChat has been responsible for this behavioural change in Chinese mobile users.
‘Twitter for voice’ app Bubbly sold to Indian mobile services firm
Amidst the speculation of the future of Bubbly, the company has announced that it has been acquired by an India-based mobile company, Altruist Technologies. Bubbly is intended to be used alongside Altruist’s one-to-one messaging platforms and will be cross-promoted and its resources shared. However, even with the deal, Bubbly will remain an independent business.
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