Here are all of the posts tagged ‘Twitter’.

We Are Social Asia Tuesday Tuneup #162

by Jolene Siow in News

China’s Lunar New Year TV show gives away cash through social media
In a twist to the traditional red packets that are given out during Lunar New Year, China’s state TV extravaganza gave away cash to viewers via platforms like WeChat and Weibo. The 5-hour Chinese New Year’s Eve TV show gave away RMB 500million in cash during the broadcast by getting viewers to shake their phone when prompted. This made use of WeChat’s existing Shake feature, usually used to find fellow users of the messaging app nearby. Weibo users went through the more conventional route of clicking links.

Google launched a localised version of its YouTube channel for developers in China
Google is continually opening up its Android platform to mobile developers in China, this time announcing the launch of a Chinese version of its Google Developers YouTube channel. This new channel will help the US firm’s move last November (of allowing Chinese developers to earn money via Android apps, although only from users based outside of China since Google Play still remains blocked there) by increasing access to information resources to developers. However, viewers currently require a VPN connection to access the channel.

Google Capital seeks to move into India
Google Capital, an investment arm of the tech giant that focuses on mid-stage technology companies, has set its sights on India. In the first expansion of its kind outside the US, Google Capital has been interviewing candidates for a position to lead their efforts in India – a country that has recently surpassed the US in terms of number of Internet users.

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We Are Social Asia Tuesday Tuneup #160

by Suhaina Adam in News

Twitter opens new R&D centre in India
With India set to become Twitter’s largest market after the US (with a projected 40 million users by 2018), it comes as no surprise that they have confirmed to open a new R&D centre in Bangalore, Twitter’s first centre outside of the US. It is likely that the Zipdial team, which they recently acquired last month, will form the basis for the new R&D facility, to develop new Twitter products relevant to users in emerging markets such as India and Indonesia.

Chinese Tinder copy Tantan raises $5m
According to Sina Tech, the Beijing-based app Tantan from Yay Media Labs recently raised $5m in series A funding, in a round led by Bertelsmann Asia Investments. It is an exact carbon copy of Tinder (but with stickers); letting users swipe through location-based profiles, match with mutually interested users, and chat with them. Founders Pan Ying and Wang Yu claimed Tantan has made over 15m matches, seen 20m swipes and sent 1m messages every day.

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Video narratives on mobile: Fleeting and looping for attention

by Wui-Liang Lim in News

Last Tuesday, Snapchat announced that media companies like CNN, National Geographic, Vice, MTV, ESPN, and The Daily Mail, will be programming content for them.

This content will appear in a new section of their app called “Discover.”

To watch these “snaps”, like all other Snapchat content, you press a button and it plays – as long you keep your finger there. Remove it and – poof! It disappears.

By having to physically keep a video running, you are forced to look – and focus.

How should brands tell video stories on Snapchat?

Pounce from the start

The opening has to grab the viewer’s attention from the very first frame. No build up is required. And then, keep them glued for the entire ride. Narratives would have to be reworked. For brands, they may need to craft their message to fit into the first few seconds.

One take to rule them all

The Copacabana scene from “Goodfellas“. The opening sequence of “Gravity”. The one-shot scene holds our attention because there are no cuts or edits to let our minds “rest”.

Brands are sharing single-take videos on social media.

The Sunday Times’ Icons of Culture.

Airbnb’s train journey.

This “hold-your-breath” approach is similar to how we view content on Snapchat.

Mobile for mobile

Shoot and edit videos on mobile. Smartphones today record in high-definition. The turnaround is faster. And the raw, gritty feel resonates with younger audiences.

Bye-bye widescreen, hello split screen

Snapchat displays content vertically. Take advantage of this framing to give users details and perspectives they would not normally see on a 16:9 aspect ratio. In “Literally Can’t Even”, a new reality series on Snapchat starring Sasha Spielberg, the daughter of Steven Spielberg, split screens are used.

This method allows the creators to show more content and grab viewers’ attention. They also have to plan carefully to see how each screen can play off each other effectively.

Story first

Content comes before anything else, and is more important now than ever. Ask, “What’s the story?”

On Wednesday, Instagram updated its app to make its videos loop like those on Vine. It is a double-edged sword. Advertisers and content creators think that their videos get more views, but viewers might get turned off. The challenge is tell stories that are interesting when viewed repeatedly. Fashion brand GAP used an elliptical narrative for their first in a series of 12 episodes on Instagram.

They call it “the weirdest love story ever Instagrammed.”

Storytelling will continue to evolve as mobile apps like Snapchat, Vine and Instagram introduce new features. This presents new opportunities and challenges for media companies and brands. They have to understand each platform well and use it as a framework to craft narratives for mobile.

Wui-Liang Lim recently joined the We Are Social Singapore team as Content Director, and is responsible for helping guide the editorial vision and output of the agency and identify new content opportunities for our clients. Follow Wui-Liang on Twitter @LimWuiLiang.

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We Are Social Asia Tuesday Tuneup #159

by Jolene Siow in News

Facebook launches a simplified app for low-end Android phones
Facebook has quietly launched Facebook Lite, an app specifically designed for low-end Android phones. It was launched across a handful of countries across Asia and Africa (Bangladesh, Nepal, Nigeria, South Africa, Sudan, Sri Lanka, Vietnam and Zimbabwe). The app, which is a mere 252KB in size, is meant to accommodate low-end and dated Android devices, and those on 2G or poor quality internet connections.

fb-lite

WeChat ads are now ‘Live’
Just a few days after testing ads in the WeChat timeline, Tencent has made them official. Regular ads began appearing in users’ timelines over the weekend, and the first ones to show up were from global brands BMW and Coca-Cola, as well as Chinese smartphone maker Vivo.

wechat-ads

Line’s sales growth slows, causing Naver’s earnings to miss expectations
South Korean internet giant, Naver, announced quarterly results that fell short of analysts’ expectations. This is presumably caused by the weaker performance from the gaming unit of Line, its messaging app. Their 4Q2014 net income was 134.5 billion won, a 149 percent increase year-over-year, but that missed analysts’ expectations for net income of 163.2 billion won. Games currently account for 60 percent of Line’s gross sales, but as Naver’s lower than expected results echoes Tencent’s WeChat (one of Line’s main rivals), it implies that there is a need for messaging apps to find more revenue sources beyond games.

LINE Euro-Americas Corporation

Line launches online supermarket for SEA
Line is set to launch an online grocery delivery service across Southeast Asia, starting with Thailand on February 4. Perhaps in a bid to expand its services and increase revenue, it promises discounts on some everyday groceries such as bottled water, coffee and instant noodles. Line is working with aCommerce, who will handle all the supplies, warehousing and shipping.

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We Are Social Asia Tuesday Tuneup #158

by Melissa Law in News

Twitter acquires Indian startup Zipdial
In a move that indicates greater emphasis on emerging markets, Twitter has bought over Zipdial, an Indian startup that allows users to subscribe to brands’ content without having to connect to the Internet. In order to do so, all users have to do is to give a missed call to a specific number belonging to a brand or service, and they will receive updates. This offline component of the service will be beneficial for Twitter to pursue users in emerging markets, where smartphone penetration and mobile data usage are still low.

Major brands in Indonesia find success on social media
While major brands like Coca-Cola have traditionally been focusing efforts on TV to launch products in Indonesia, marketers are increasingly citing issues like saturation and clutter on TV as reasons to look to Facebook first when planning campaigns. With 37 million daily active users and 71 million monthly active users, Indonesia has one of the largest Facebook users in the world.

WeChat is testing ads
WeChat has started testing ads in ‘Moments’, its (rough) equivalent to Facebook’s News Feed. So far, the network has been reluctant to include advertising; with 468.1 million monthly active users, this could be a big business. Sponsored posts will be marked as ‘promoted’.

Transfer money via Twitter
Indian bank, ICICI, has launched a ‘tweet to pay’ function. Users simply need to follow @icicibank and send a DM containing the recipient’s username and amount to be transferred. The recipient doesn’t need to be an ICICI customer either.

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