Here are all of the posts tagged ‘video sharing’.

We Are Social Asia Tuesday TuneUp #14

by Cai Yu Lam in News

Tudou partners with Sina Weibo for seamless video-sharing
Chinese video-sharing site Tudou has introduced an enhanced video-sharing platform that will allow Sina Weibo users to upload and share videos seamlessly to and from Tudou’s website, and enable users to sync comments and discussions on both platforms. Tudou stands to benefit greatly from Sina Weibo’s 250 million registered users, especially since all Sina Weibo users that are not already Tudou members will be signed up automatically once they share content between both sites. This is an interesting development considering that many brands on Sina Weibo have chosen to establish a branded channel on Youku as it is the largest video-sharing platform, and the videos that remain on their Sina Weibo branded homepages are hosted on Youku.

Most popular video website by country
AppAppeal has mapped out the most popular video websites across the world, and YouTube has almost taken over the world except for two countries – China and South Korea.  As illustrated by the map below, Youku is the most popular website in China, ahead of its rival Tudou which has just partnered with Sina Weibo to offer a more seamless video-sharing experience. Catering to China’s 400 million online video viewers, Youku has 25.6% of the online video market in China, while Tudou has captured 14.5%. Interestingly enough, Tudou is the most popular video website in South Korea, and is ranked 4th most popular website in the country, even though it is only available in the Chinese language.

China will have 712 million mobile users by 2015
iResearch estimates that there were 338 million mobile subscribers in China by the end of 2011, and this figure would more than double to 712 million by 2015.

How brands in US and Japan embrace Twitter
An interesting study by Associate Professor Adam Acar and his students at Kobe City University of Foreign Studies discovered that although Japan has more active Twitter users than US, Japanese brands aren’t exactly capitalising on netizens’ penchant for microblogging, and are behind their American counterparts in terms of Twitter adoption. Only 60% of top Japanese brands have a Twitter account, compared to an astounding 95% of American brands, and only 41% of these brands on Twitter have tweeted in the past week, compared to 86% of American brands.

American brands also appear to be more adept at communicating with their consumers, as 78% will refer to another user by their Twitter handle, compared to 28% of Japanese brands. 31% try engaging consumers by asking questions, compared to 5% of Japanese brands.

Of course, Acar did qualify this disparity to Japan’s “culture of reservation, formality, harmony and risk avoidance”. Even so, we expect to see Japanese brands adapt to keep pace with Japan’s evolving social culture.

Facebook Files for IPO; Reveals $1 Billion in 2011 Profit
Facebook’s IPO filing this week has revealed:

  • Facebook’s total ad revenue in 2011: $3.15 billion
  • Share of revenue attributed to advertising: 83%
  • Share of revenue that was advertising at the beginning of 2010: 99%
  • Percentage of sales in the U.S.: 56%
  • Amount of revenue sourced from Zynga: 12%
  • Facebook 2011 profit: $1 billion
  • Revenue generated from virtual goods: $557 million
  • Global monthly active users: 845 million
  • Daily likes and comments: 2.7 billion
  • Likely Facebook market valuation: $75 to $100 billion
  • Mr. Zuckerberg’s ownership stake: 28.2%
  • Mr. Zuckerberg’s voting power: 56.9%

Agencies: 89% Facebook, 39% Twitter, 18% Google+
There is no doubt that Facebook will play the dominant role in 2012. 89% of agencies plan to utilize the medium for their clients in the future, with 39% using Twitter, 36% wanting YouTube and 21% choosing Linkedin, and a surprisingly high 18% for Google+.

Social networking more addictive than cigarettes or alcohol
A new study suggests that social networking services such as Facebook and Twitter are more addictive than cigarettes or alcohol. It even claims that sleep and sex may pose as stronger urges, but people are more likely to succumb to yearnings to use social and other media. The results will soon be published in the journal Psychological Science. We’ll keep you posted.

Facebook ‘likely to roll out mobile ads in weeks’
Given recent IPO filing admitting it was weak on mobile advertising, its unsurprising that its plan is to bring out mobile ads within the next couple of weeks in order to generate advertising revenues. January 2012 saw featured stories within users’ news feeds for the first time so it makes sense that mobile ads would be the next logical step forward. In December it claimed to have 425 million monthly active users using its mobile products, which is around half of its total monthly active users, and 21% growth from September’s 300 million figure.

Facebook groups get Timeline-like cover photos
Facebook groups now have cover photos which are consistent with the Timeline design – you have the options to change the cover photo but the group wall has been kept the same.

Corporate blogging declines as newer tools rule
A study on the usage of social media in Inc. 500 corporations shows fewer of them are using blogging, message/bulletin boards, online video, podcasting and MySpace and more are using Facebook, Twitter, LinkedIn, YouTube and Foursquare.

The platform most utilized by the Inc. 500 is Facebook, with 74% of companies using it. Virtually tied at 73% is the adoption of the professional network, LinkedIn. The use of corporate blogs dropped to 37% from 50% in 2010, as this mature tool evolves into other forms or is replaced by communication through Facebook or Twitter.

Social media tools are seen as important for company goals. 90% of responding executives report that social media tools are important for brand awareness and company reputation. 88% see these tools as important for generating web traffic while 81% find them important for lead generation. 73% say that social media tools are important for customer support programs.

Twitter opens enhanced profile page beta trial to UK brands
Twitter last week launched enhanced beta trials of profile pages to certain UK brands, with Asda, Sky, EA Sports Fifa and Cadbury the first brands given the opportunity to try out live brand pages.

Twitter and LinkedIn’s revenues: an update
With the release of Facebook’s detailed figures, it worth comparing them to those of LinkedIn and Twitter. Where Facebook made $3,150,000,000, Twitter managed a poultry $139,500,000 – over 20 times less:

LinkedIn fared little better with $154,600,000:

Google+ passes 100 million users
Paul Allen has been doing his usual research into Google+ user figures, and according to him, the site has grown by more than 10% between January 19th and February 1st, passing 100 million users. If these growth rates continues, marketers will be unable to ignore Google+.

Pinterest drives incredible referral traffic
According to Shareaholic, Pinterest drives more referral traffic than Google Plus, YouTube and LinkedIn combined, and is also showing impressive growth month-on-month:

Superbowl hits record for Tweets per second
Last night’s Superbowl broke a record for the most Tweets per second (TPS) for a sporting event. According to Twitter, the average TPS was 10,000, with the peak hit at 12,333 TPS. The way records like these keep on falling, we can only speculate what, say, the 2014 World Cup final will be like.

Something useful from Foursquare!
The Superbowl also produced something useful from Foursquare – many Americans order pizza for their Superbowl parties, and if they checked in on Foursquare, they got $5 off their order, providing they paid via American Express.

KLM launch ‘Meet and Seat’
KLM have launched Meet and Seat, a new social way of flying. Essentially, when checking in online, customers can link up their social profiles, so fellow passengers can see their interests and what they look like and choose to sit next to them accordingly. Clever.

KLM reach a million fans, release video
In more KLM news, they recently reached a million Facebook fans – and celebrated with a video from many of their staff members saying thanks. It’s really simple but it’s, er, taken off quite well.

Heineken launches Facebook app as part of wider Valentine’s push
Beer brand Heineken have launched a Facebook app as part of a wider push to make the brand appeal to younger men. The ‘Serenade’ app lets fans send one of 640 songs in 20 languages as a date invite to their Valentine. To determine what song is sent using the Serenade app, participants must answer five questions including, “who they would like to take on a date” and “why their chosen date should step out with them”. Ten out of ten.

Another hashtag campaign gone wrong
RIM, the makers of BlackBerry launched a social media campaign last week around a squad of cartoon characters called the Bold Team, together with the hashtag #BeBold. Just like the McDonalds fail of a few weeks ago, the negative sentiment towards RIM was taken up by the masses, with the hashtag abused to (somewhat) amusing effect…

Toyota spams Twitter around the Superbowl
The year is 2012. 2012, remember that. Because if in 2008 Toyota’s fail around this weekend’s Superbowl might have been forgivable, it’s not now. Essentially, they spammed everyone tweeting on hashtags around the Superbowl with tweets about winning a car. Before suspending the accounts when The Next Web pointed out how bad it was. And it really was very, very bad.

Facebook users’ views up in lights in Times Square
Meanwhile, on the other side of the pond, with the 2012 US Presidential Election now just months away, a new Facebook app has been launched which tracks users emotions towards certain issues and put thems up in lights. The app, called 2012 Matters: What Matters Most will poll users, with questions in their news feeds asking them which of two issues matters more — say, the economy or the environment. When a user answers the question, the result will show up on that user’s personal news feed and on friends’ news feeds. The friends also will be prompted to take the poll.

Once the app is installed, they can rank the three issues that are most important to them and opt in to having the results, including their Facebook profile photos, broadcast on the Reuters billboards, including in Times Square.

How social media habits differ between men and women
This infographic by uSamp shows that there is a clear gap between men and women’s willingness to share information online. While women are more willing to disclose their name, they are not as keen to share personal information such as their email addresses, physical addresses, locations, and phone numbers. Women are also less willing to share brands they like, with 75.8% claiming that they would as opposed to 79% of men surveyed who would.

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We Are Social Asia Tuesday TuneUp #7

by Cai Yu Lam in News

Send your Christmas cards over Facebook
Advertising firm Dentsu and the Japanese Postal Service have partnered to create Postman, a Facebook app from which users from around the world can arrange to send physical Christmas cards right from the social network itself. The cards will cost from 100 Japanese Yen or US$1.29 onwards, while handling and postage fees will cost around 80 Japanese Yen or US$1.03 onwards. Users will first have to register an account and authorise payment details, following which they can choose an existing card design or even customise their own, select the recipient, and finally confirm the order.

The great thing about Postman is in not having to deal with the usual hassle of collecting addresses. Users can find their friends on Facebook or Twitter who have signed up for its service, in which case they can send those friends a card without having to ask for their addresses. Time to start sending those Christmas cards out.

Facebook ads get you emotional
Facebook have been selling different types of advertising for a while now and suggests those that resemble status updates are more engaging than elsewhere online. This claim has now been confirmed by two studies conducted by Neurofocus and Nielson.

The studies used brainwave pattern analysis to determine how effective marketing messages are in different formats. It was found on all measurements (brand recollection, recall and resonance), that Facebook scored better on both attention-to and emotional engagement with the test ads. It’s strong emotional bonds which have kept traditionalists spending their budgets on TV advertising; perhaps these new insights will sway a few budgets in the direction of Facebook.

Facebook continues to lead social media in Europe
Continuing with Facebook’s success is a comScore report showing that Facebook continues to dominate the social networking site across Europe.

Facebook is ranked as the top social networking site across all of the EU5 markets with 68.4% usage. Spain leads the pack in terms of social media use, however the UK shows highest penetration for Facebook use with around 8 in 10 internet users logging in each month.

Chinese netizens use both Sina and Tencent Weibo
Among the thousands of Chinese weibo users surveyed by Admaster and SSI, the top social networking site that emerged from these users’ preferences was Sina Weibo, which was used by 90% of these netizens. Tencent Weibo is the second most popular at 85%, while Tencent Qzone follows very closely behind at 84%. The most interesting finding was that 77% of these netizens use both Tencent and Sina Weibo, and not one of either exclusively. For brands, being on Sina Weibo, the more popular of the two, might suffice in reaching their Chinese audience without having to exert a disproportionate amount of resources to reach more users on Tencent Weibo.

Are Chinese BBS forums a thing of the past?
Before microblogging, Bulletin Board System (BBS) forums were the original social networks in China. Tianya is a Chinese news portal and BBS forum that still boasts of a ‘fiercely loyal community’, but can it really effectively compete with its popular Chinese microblogging counterparts? It apparently thinks so, as it is ready for an IPO and merely waiting for just the right opportunity, so we’ll have to wait and see what happens if and when it does IPO.

When Twitter impacts TV ratings the most
Last year a report by Nielsen revealed that Internet buzz can increase TV ratings, recently Nielsen have released a taster of their research project measuring exactly how much Twitter impacts TV ratings.

Importance of different forms of Social Media varies through the lifecycle of a premiere:

Findings show that although social buzz can impact ratings weeks in advance, Twitter specifically has the most effect near to and during airtime.

The different types of Twitter storm
Research into the content of millions of tweets has found that sometimes mainstream newspapers can “reveal” Twitter storms that don’t quite deserve the definition.

The report has identified 3 types of Twitter storm:

The perfect Twitter storm: a story that starts on Twitter and through a feedback loop with traditional press generates a significant amount of attention across a broad audience.

Best examples: the Blackberry email outage, the Topman T-shirt slogan controversy and the John Lewis Christmas TV ad campaign

The storm in a teacup: a story that generates a comparatively small amount of interest on Twitter but is picked up by a large number of mainstream media outlets.

Best example: the row over the allegedly depressing Aviva promotions during the ad breaks of ITV’s Downton Abbey.

The Twitter-only storm: in its purest form, this is a story that sparks a very significant volume of messages on Twitter but is largely of interest only to a specific group and receives little or no interest from mainstream media.

Best example: the vast teenage Twitter search for the lost sunglasses of One Direction boy band member Harry Styles.

Whether full storms or just light breezes, the speed and unpredictability of social media can create quite the challenge for traditional media.

Facebook roll out timeline and private messages
The new Facebook timeline has begun rolling out in New Zealand, and will be available globally in the near future. The redesigned interface shows users activity chronologically right back to birth. Once live, users will have a small amount of time to curate their older activities before it’s all readily visible.

On top of the new timelines, Facebook are also trialling Private Messages between Pages and fans, which we further explored in a post last week. The new Private Messages feature will allow brands a chance to interact with fans in a more direct and individual manner.

Twitter gets a redesign and sets its sights high
This week Twitter launched their new updated user interface. The interface provides users a faster, simpler way to find out what’s happening around them and the news they care about. The launch added numerous features most notable the ‘Discover’ tab, a tab containing useful and entertaining information customised for the user.

After the launch of the exciting new interface, we have noticed a few similarities with Sina Weibo. The similarities (and differences) help illustrate how social networking is fuelling great innovations and sharing best practises between them.

The update has also seen the addition of enhanced brand pages:

As part of this release, we are introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands.

Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.

You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.

This page and the Promoted Tweet are both free of charge and publicly accessible for the whole world to see. Your profile page is your own – your colors, your logo, and your messaging.

Enhanced profile page

These enhanced brand pages will offer a much more customisable experience for their fans, allowing them to present their best content on Twitter, and Ad Age have a great overview of how the launch brands are using their pages. However, as We Are Social’s Jim Coleman said to Econsultancy:

Users will only see these pages when they’re first deciding to follow a brand – so we can expect follow conversion rates to go up slightly, but the new brand pages will make no difference to brands everyday interactions with their followers and customers as this still all happens in the stream.

The intent is obviously to make Twitter more ‘sticky’. Twitter has long been envious of Facebook’s amazing average time on site figures, and this is their attempt to bridge that gap. These changes will definitely move the needle in the right direction, but the question is how much.

Not happy with just releasing a simple, easier interface across all platforms, Twitter have also announced their new total user goal; 7bn people. The changes to the interface should help fresh users get to terms quicker, and perhaps the sky really is the limit for this bird.

In other Twitter-related news, an email from Twitter sales suggests the cost of a Twitter fan is between $2.50 and $4. The email discusses the benefits for brands as well as flaunting some enticing numbers such as the 15x increase in impression volume from Promoted tweets.

Embed tweets on your blog or website
You can now embed tweets on your blog or website, and continue conversations on your own branded platform instead of Twitter. This feature, available through the new version of Twitter as mentioned above, allows your readers to reply, retweet or favourite your embedded tweet right from within your website. Clicking on the name of the person tweeting brings you straight to his or her Twitter profile, but you can follow the person right from the embedded tweet as well.

This presents valuable opportunities in keeping visitors on your website for a longer period of time, as you can now refer to a previous tweet you made without having your visitors leave your website by clicking on an external link.


Google+ integrated into Gmail
An update to Gmail and Google+ introduces new functionality making Google+ a bigger part of the experience. Now you can grow circles from your contact book and even filter incoming emails by circle.

The update has also made sharing to Google+ seamless, meaning photos can be shared to friends in one swift click. In addition to the simple photo sharing, Google are also rolling out their new Find My Face feature. The system aims to help you find and tag yourself or friends in photos. Once the option is turned on, Google+ will prompt you when your face appears in pictures.

American Express supports small businesses
Once again American Express have teamed with Foursquare to encourage users to shop at small businesses throughout the holiday season, with a new ‘Spend $10, Get $10′ deal. Once the users’ card is synced with their Foursquare, local deals are shown on a map and all users have to do is spend away with their card to receive the payback.

Isaiah Mustafa is ‘MANta Claus’
The well chiselled face of Old Spice is at it again with a promise to gift all 7 billion people on earth this Christmas. The video below is the first of many and gifts a ‘pair of high heeled lady shoes made out of necklaces’ to @beautyjunkies.

Other recipients include the city of Balitimore, 25 of his closest Internet friends and the whole country of Australia.  Stay tuned to the Old Spice YouTube channel to see what he gifts the rest of the planet.

Share videos from your smartphone
Created by the former CTO of Chinese video-streaming service TudouiSheHui is a video-recording and sharing mobile app which allows users to share videos to Chinese social networks such as Sina Weibo, Tencent Weibo, and Renren. The app features filters similar to those on photo-sharing apps such as Instagram, which can be applied to the uploaded videos. Users can also follow their friends, comment on videos, and browse videos in their timeline. Most importantly, video files are apparently shrunk down to one-tenth of their actual size when they are uploaded, although the quality will remain relatively clear. This will allow seamless sharing even for areas with slower Internet speeds and for people with limited data plans. iSheHui is available on both the iPhone and Android.

Heinz 12 Days of Christmas
After an exciting year of groundbreaking campaigns across Heinz’s brands – from the launch of Heinz Tomato Ketchup with Balsamic to Get Well Soup for Heinz Soup – We Are Social has rounded off the year with a 12 Days of Christmas advent calendar across the Heinz Tomato KetchupHeinz Beanz, and Heinz Soup Facebook pages.

From the 1st – 12th December, fans have been visiting the Facebook app to open a different door on the advent calendar, which then entered them into a draw for that day’s prize.

Since going live there has been a phenomenal 114,214 entries into the competition across each of the pages, with 62,741 people sharing the competition with their friends.

Blackberry users can now send virtual gifts over BBM
Research in Motion (RIM) has made a few changes to its Blackberry World portal that will allow Blackberry owners to send, receive and request gifts via Blackberry Messenger (BBM), just in time for gift-giving this Christmas. Blackberry World now has extended local language support as well, namely in Chinese, Korean, Thai, Indonesian, Vietnamese and Dutch.

O2 give Santa a helping hand
O2 have launched a campaign aiming to cheer up consumers this Christmas with personalised videos from Santa himself. All you have to do is tweet  02 using the hashtag #o2Santa to receive your own personalised video from the jolly man himself.

PayPal in social media hell
After talking about Twitter storms, it seems PayPal managed to find themselves right in the epicentre of one last week after purportedly squashing a toys-for-tots Christmas initiative. Although PayPal has now released funds to the website and apologised, the hundreds of angry comments on both Facebook and Twitter show being a scrooge at Christmas is never a good idea.

Wikipedia investigate PR firm for edits.
Wikipedia have suspended at least 10 accounts linked to PR firm Bell Pottinger for content manipulation. It has been said that the accounts were linked to positive statements being added and negative being removed from clients’ pages. The main issue being that the firm was not disclosing their link to the brands, helpfully the founder of Wikipedia has offered to go into the company and give them advice on ethical editing of Wikipedia.

$2.5 million for being defamed by blogger
A lawsuit involving a blogger and a large investment firm has ended with the blogger being ordered to pay the firm $2.5 million in damages. The courts ruled that the blogger was not a journalist as defined by media shield laws designed to ensure that journalists aren’t compelled to reveal the identify of their sources, and therefore must pay the damages. A stark reminder that what we write on the internet can have very real repercussions.

Russians fight Facebook and Twitter battles over election
Both Facebook and Twitter have been flooded with users trying to organise protests agains Vladimir Putin’s United Russia party. In response, thousands of fake pro-Putin Twitter accounts seem to have appeared with an aim to drown out true messages by bombarding hashtags with unrelated tweets.

Facebook played small role in London Riots
A Guardian and LSE study suggests that rioters paid little attention to Facebook despite the harshest judicial sentences being awarded for those who used the platform to incite rioting. It would seem that although some of the rioters involved in the riots were also using the service, they saw BBM as the way to contact each other, avoiding Facebook and Twitter as they’re seen as public forums.

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Asian brands struggle with social strategy

by Simon Kemp in News

New research shows that more and more brands in Asia are using social media, but few have adopted a strategic approach. In particular, brands in Asia still seem to view social media as advertising channels, using them sporadically as one-way supports for conventional campaigns, rather than as longer-term relationship channels.

The study, conducted by PR firm Burson Marsteller, found that more than 80% of leading Asian companies now have a branded social media presence, compared to just half that number a year ago. 45% of brands active in social media are present in 3 or more channels – a startling five-fold increase from the previous year:

Worryingly, however, the report also finds that 62% of brands’ social accounts are dormant, with many having been set up for tactical, campaign-based activities. Many show a sudden burst of activity around a specific topic for a short period of time, before turning totally silent. Meanwhile, the majority of the content shared by brands using this approach follows a ‘push’ approach, with many brands simply posting the same content they broadcast through traditional advertising channels.

While it’s important to acknowledge that social media can play an important role in improving the success rate of broader, integrated marketing activities, this purely tactical approach fails to take advantage of the huge opportunities presented by social media. This approach is reminiscent of the mid-90s, when brands rushed to set up an internet presence by sticking print ads onto websites, without taking time to understand the unique potential of the new channel.

As part of a shift to more strategic adoption of social media, it’s important for firms to understand why their audiences use different social media, and identify ways their brands can become a meaningful part of those audiences’ social experiences. Similarly, brands must also set specific objectives social media, mapping out the ways in which activities will deliver value to their business over time.

Tailoring your brand’s approach for different countries is also important, as different cultures use social media to differing degrees and in different ways. Reassuringly, the BM study found that brands in South Korea and China were the most active in social channels, mirroring audience adoption of social media in those markets. They found 90% of South Korean firms have adopted micro-blogging, paralleling Koreans’ accelerating uptake of services like Twitter. A similar number of Korean brands maintain more traditional corporate blogs too, in line with North Asia’s continuing love affair with longer-form social content.

80% of Chinese firms use micro-blogs too, with Sina Weibo and Tencent Weibo attracting the lion’s share of attention. However, social networks still dominate Chinese brands’ approach to social media, with 90% having a social networking presence on sites like Renren. Despite Chinese netizens’ prolific consumption of online video though, the report suggests that merely 3 brands out of every 10 engage in video-sharing activities:

Across Asia in general, Social networks are the preferred social channel for branded activity. The ability to share longer-form content, create customisable tabs, and post photo galleries mean they offer a greater degree of flexibility to brands wishing to create multifaceted relationships with their audiences.

However, we’re noticing that an increasing number of brands supplement these activities with micro-blogging, taking advantage of opportunities to share smaller, more focused updates in real-time with their followers – especially those on the go.

Despite this surge of activity within social media, however, the level of integration back to corporate websites remains disappointing. BM speculates that this may be the result of residual concerns around public ‘loss of face’ – a fear that any mistakes they make will be visible to the world at large.

The limited use of video was another finding that stood out for us. More so than tweets or status updates, videos offer a way to share engaging and compelling stories in easily consumed servings. Our understanding is that the need to create regular video content is likely the main reason brands fail to make more use of video in their activities:

Perhaps surprisingly, the study also indicates that relatively fewer Asian companies use blogs to communicate with corporate audiences, preferring to focus the majority of their social activities on more consumer-oriented audiences:

However, brands are making use of other social channels for corporate marketing initiatives. Top of the list are activities focused on establishing and maintaining media and influencer relations:

We predict that Asian brands will make increasing use of social channels for B2B activities in 2012, harnessing a growing number of professionally oriented platforms and networks in the region.

As this momentum accelerates, however, it’s important for brands to avoid approaching social platforms in silos. Brands need to harness social networks for what they are – webs of interconnected relationships – and adapt their use of each channel according to the needs of different audiences and objectives.

See the full Burson Marsteller report here.

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