Here are all of the posts tagged ‘Weibo’.
BMW invented ‘Ctrl Z Day’ for Z4 model campaign
German automaker BMW recently had a successful viral campaign on its new Z4 model. With the help of a few prominent microbloggers, the hashtag #Ctrl Z Day# went viral on July 12 across Sina Weibo. Over 300,000 users shared their deepest regrets in 140-character form ranging from heartfelt statements to political satire on a day believed to be a “worldwide day of regret”.
As a result, this ‘holiday’ was even reported on major Chinese media outlets. BMW revealed itself as the brand behind the campaign three days later, which was received positively by Weibo users, with many praising the creativity of the ad.
Friendster continues to do well in Southeast Asia
As we all know, Friendster has shifted from a social networking platform to a social gaming platform. As said by Friendster CEO Iannis Hanen, the platform’s game selection is gaining traction in Southeast East especially in Malaysia, Indonesia, Philippines and Singapore. The user base in Southeast Asia is in the millions, with Philippines alone contributing over a million users. They will continue to provide means for members to communicate with each other as well as new features such as game reviews and member rewards. It will be interesting to watch Friendster compete with Line’s social gaming integration when the former moves towards developing games for mobile phones later this year.
Coca Cola uses Sina Weibo to promote customised bottles
Coca Cola’s online sales have gone through the roof through its Weibo marketing. It launched its “nickname bottle” where fans can print their names or preferred nicknames on the bottle. Its popularity took off shortly after celebrities and opinion leaders jumped on board to show off their own customised bottles. In order to test Weibo Wallet, Coca Cola only charged delivery fees. The bottles sold better each day with fans sharing their bottles with friends on social media. In fact, 300 bottles sold out in a minute on the 4th day!
Indonesia is Path’s third biggest market
Path’s business manager, Andreas Bezamat-Homer, recently revealed that Indonesia is Path’s third biggest market in its 12 million user base worldwide. The most popular activities among Indonesians include sharing photos, followed by sharing videos and music. The Khong Guan biscuit memes went viral among the users recently. Path plans to further expand in the country, with many new features in the pipeline and partnerships with local telcos.
Facebook post best fiscal quarter to date, increase MAUs
Facebook has announced its best fiscal quarter to date, with $1.813 billion in revenue, amounting to net gain of $333 million. This has come as a result of an increase of revenue across the world, with each major sector up compared to both Q1 2013 and Q2 2012, while monthly active users have increased to 1.15 billion (up 21% year on year) and mobile MAUs up to 819 million (51% year on year).
Nevertheless, Facebook continues to face questions about whether it is retaining younger users and Mark Zuckerberg has come out to argue that they can. He claims that engagement remains constant among younger users, however noting that it is difficult to pinpoint exactly how long teens are spending on the site, as a result of many lying about their age, mentioned above.
Facebook testing ‘Find Customers’ ad tool
Facebook is testing an addition to its Ads manager that will allow page managers to import contacts lists from the likes of Constant Contact, MailChimp and Excel. They can then create custom audiences based on these, in order to target Facebook ads. Facebook has said that the feature is just being tested at the moment, though they will keep users informed of any changes.
Facebook hashtags haven’t increased engagement
A study of the ‘Interbrand 100′ – a list of the world’s top 100 brands – has shown that, while 20% have experimented with hashtags on Facebook, this has not led to any increase in engagement. The graph below depicts usage across the month of June:
Twitter introducing “report abuse” button
Last week saw Caroline Criado-Perez successfully campaign for Jane Austen to appear on the new £10 note, sadly followed by a torrent of abuse, including rape and death threats. After her complaint about the inadequacy of Twitter’s abuse reporting facility, a spokeswoman for the network replied:
The ability to report individual Tweets for abuse is currently available on Twitter for iPhone, and we plan to bring this functionality to other platforms, including Android and the web.
YouTube’s embeddable ‘Subscribe’ button
YouTube has launched an embeddable ‘Subscribe’ button, aimed at allowing creators to gather more followers from across the web. The button will be customisable for paid and normal accounts, but comes with three conditions: users should not be eligible for a prize for clicking on it, it must be “fully and clearly visible” and creators may not track any data about a user who has clicked on the button.
Updates to LinkedIn and Slideshare
Linkedin has announced a few updates this week, starting with the ability to post sponsored updates. The system, which they’ve been testing since January, is available on desktop and mobile in 20 different languages, and can be paid either by cost-per-click or cost-per-thousand-impressions.
LinkedIn page managers now also have the option to comment and like as the brandthey represent. This may seem archaic compared to the likes of Facebook, but at least it’s a step in the right direction.
Finally, LinkedIn owned Slideshare has launched a new player, specifically designed to allow people to easily scroll through Infographics, as shown in the below example:
Pinterest starts collecting user data
Pinterest has started collecting data about which websites its users have visited, based on any website with a “Pin it” button. Currently, the system is being used purely for recommending other content that users may like, but the move has led to increased suspicion that Pinterest is readying an advertising play.
Foursquare’s promoted posts go self serve
Foursquare has announced that its promoted posts are going self-serve, available to a few thousand businesses as of last week. They will be based on a cost-per-action pricing scheme, with the company saying:
The idea behind these new ads is simple – connect people looking for somewhere to go with businesses that want to drive traffic to their stores. Foursquare is the best way for those businesses to reach nearby customers. In our ad pilots over the past year, we’ve been honing our targeting technology, using the same algorithm that powers our Explore recommendation engine.
ASB bank’s #LikeLoan
New Zealand-based ASB bank is reducing the cost of a home loan based on the number of Facebook likes it receives. Every like it receives on its #LikeLoan app will reduce the rate of the loan, of a value up to $500,000, which will then be given away to one lucky winner.
LIDL’s ‘Live Social Grill’
To promote its meat products, European supermarket chain LIDL has produced a “Live Social Grill”. This takes the form of a Facebook app, which sees meat added to a grill every 45 minutes. Fans need just grab a piece of meat and it’s delivered straight to their house.
Lexus create Instagram video
Lexus last week created an Instagram video unlike anything else on the platform. The automotive asked fans to submit a particular shot of the car from within a sequence, each submitted with an individual hashtag, then organised these into a stop-motion video through Instagram. The result is impressive, as you can see below:
Nissan’s personalised test drive
Lexus wasn’t the only automotive brand making waves on social in the last week. To launch the new ‘Note’ car, Nissan has produced an online test drive video, personalised according to the user’s Facebook profile and photos. A car chase, intended to promote the car’s various safety features (just like in the movies!) will contain different dialogue depending on gender, name, relationship status and photos.
A Twitter-powered NASCAR race
NASCAR has hosted its shortest ever race, a 60-second event powered by tweets. Users simply tweeted their favourite driver’s number, along with the hashtag #Sprint60, with each tweet increasing the driver’s speed. The race was broadcast live on TV, allowing fans to see the progress of their chosen driver.
Fiat 500 ‘You Wear’ Facebook app
Fiat UK has created a Facebook app called ‘You Wear’, which analyses your last 25 photos to see what colours you wear most often and automatically match you to your perfect Fiat 500. Users can share their results with friends and are automatically entered in a prize draw, to win either 1 of 50 high street shopping vouchers or a VIP experience at London Fashion Weekend.
Mentos “Fresh News”
As part of a wider “Stay Fresh” campaign, Mentos have created a personalised “news bulletin” based on your Facebook data. The video takes your name, photos and personal information into account to produce a video that’s tailored to you.
Oscar de la Renta launch fall range on Instagram
Fashion brand Oscar de la Renta has become the first to launch its fall range on Instagram. Shunning the typical glossy magazines, the brand has used its oscarprgirl account to premiere 7 different photos, each of which received over 1,000 likes within an hour of posting.
We Are Social create Tumblr recruitment for Siemens
We Are Social is helping Siemens with its recruitment through a Tumblr campaign. As a result of the network’s popularity with a younger audience, the campaign looks to engage this audience through challenges such as writing posts or commenting on other content, with the opportunity to win tickets to Q&A sessions or even personal career coaching. We Are Social’s own Thomas Hirschmann told Campaign:
This campaign generates interest in the Siemens Graduate Programme by tapping into social behaviour that already exists. Tumblr is increasingly popular with a young audience, and people are already sharing and commenting on content on the platform, so it was the natural choice for this campaign.
The Royal Baby on Facebook and Twitter
In case you hadn’t heard, a lady had a child last week. Lots of people were very excited about this and decided to tell other people, talking about the event across a range of social networks. Facebook announced a total figure of 19 million likes, posts and comments related to the birth on July 22nd alone, while Twitter saw 2 million mentions on the same day. Conversation on the microblogging site peaked at 8.37pm BST, just after the announcement of the birth, with a total of 25,300 tweets per minute.
The best and worst of the Royal Baby by brands
Unsurprisingly, brands were also quite keen to talk about the birth. In turn, marketing magazines were quite keen to show which brands did well and which ones were slightly less successful. AdAge compiled a list of the “best and worst”, while Buzzfeed produced an article detailing 13 of the worst offenders. Interestingly, the below Oreo tweet features as a good example in the first, but is criticised in the second. The tweet, by the media darlings of real-time marketing, actually led to a great deal of debate about whether it was a brilliant, timely tweet, or a ridiculous outrage that implied newborn babies should be snacking on biscuits. We’ll let you make your own mind up about the below.
Prepare the royal bottle service! pic.twitter.com/Nlks2kT7Sw
— Oreo Cookie (@Oreo) July 22, 2013
Chipotle faked its own Twitter hack
Fast food chain Chipotle has admitted to being the latest in a line of brands, including MTV and BET, to fake its own Twitter hack. Last Sunday, the @ChipotleTweets account posted a number of strange updates, including “Mittens13 password leave” and “end twitter”, leading to an increase in retweets on the day to 12,000 from a normal daily average of around 75. Interestingly, the brand has said that the reception has been hugely positive; they also increased their fan count by 4,000 on the day, well above their average growth of 250 and are even considering making T-shirts of the most popular tweets.
K-Pop YouTube views tripled thanks to ‘Gangnam Style’
According to a recent article by Mashable, K-Pop videos have become highly popular in the past year due to the staggering success of Psy’s video for “Gangnam Style”. YouTube announced that views of videos from Korean artists have tripled since last July, when Psy’s record-breaking video emerged on the video sharing platform. YouTube compiled data supporting this fact, as indicated by the sharp spike in K-pop video views indicated in the graph below. These views increase again, when Psy launched “Gentleman” a follow-up video earlier this year. “Gangnam Style” is the most-viewed YouTube video of all time, with over 1.7 billion views. “Gentleman” has seen incredible success as well, having accrued 483 million views in just over 3 months since its launch. YouTube notes that the year prior to ‘Gangnam Style’, K-pop videos had a viewership of 2.2 billion worldwide; in the year after the video’s launch, this number surged to 7 billion. The platform also notes that a majority of views prior to ‘Gangnam Style’ came from Asia Pacific. In the past year, however, 91% of the views came from outside of the region. Mashable notes that US views in particular had doubled in the year after “Gangnam Style” was released.
30M users, 300M subscriptions on KakaoTalk Games
Korean chat app KakaoTalk has seen considerable success on its gaming offshoot, KakaoTalk Games. The platform has grown to 30 million users and 300 million accumulated subscriptions in its first year since it launched. TechInAsia notes that this feat is particularly impressive given that it only offered ten games when it was introduced last year. The company reported that this increase in users is accompanied by a whopping increase of 194% in accumulated sales on the gaming platform.
6% of US netizens are on Reddit; mostly young males
TheNextWeb recently reported on the demographic breakdown of Reddit users in the US. Based on a study by the Pew Research Center, the findings indicated that 6 percent of the total internet population were active users on the social link sharing platform. TheNextWeb notes that the failure of its main competitor, Digg, is a factor that led to the rapid growth of Reddit. While the 6 percent is an overall internet user rate, it is interesting to note that 15 percent of male internet users in the 18-29 age bracket frequented the site. By contrast, female users in the same age bracket only came to 5 percent, and men aged 30-49 were at 8 percent.
300M Enterprise Accounts on Sina Weibo
As Sina Weibo users continue to increase, brands are quickly taking to establishing their own presence on the microblogging platform. According to China Internet Watch, Sina Weibo had roughly 300 million Enterprise accounts in 2012. The platform itself has users accessing Weibo from multiple sources; desktop users hit 285 million, while mobile app users were at 88 million in March 2013. According to Sina, the top five brand categories for Enterprise accounts were online shopping, entertainment, consumer electronics, catering food and clothing. It is interesting to note that online shopping comes out on top with a significant margin of 6.4% in terms of most followed Enterprise Weibo Accounts. Receiving promotional information constituted the strongest reason for following Enterprise accounts, with nearly a quarter of the respondents agreeing that this was a factor (23.9%).
China Now Has 591M netizens, 460M on mobile web
According to a recent article by TechInAsia, internet users in China has grown to consist of 591 million users and 460 million mobile web users Based on new data from the China Internet Network Information Center (CNNIC), the findings illustrate considerable growth in the past three years, from the 420 million internet users reported in mid-2010. The number of mobile web users in particular has doubled since December 2009. TechInAsia notes that the increasing popularity of mobile web is related to the high penetration rate of mobile phones, with more than 1.1 billion subscriptions “at last count” and 300 million users with 3G. Mobile web is especially promising, given the fact that over 70 percent of new netizens accessed the internet via mobile phones in the first half of 2013.–roughly twice as much as new users who access the web through desktop PCs (35.4%).
There are 9M Facebook users in Pakistan
TechInAsia recently reported that the number of Facebook users in Pakistan has grown to 9 million earlier this month. The site noted that this milestone is particularly impressive given the fact that it came soon after the country’s user base hit 8 million earlier this year. The numbers are based on a report by Third World Strategy, whose infographic on the growth of the social platform has further insights on the market. Of the 9 million Facebook users, roughly 6.4 million are men, while 2.7 million are women. 70 percent of these users are under 25 years of age, and 44,000 new users join Facebook each week.
Over 92% of Chinese weibo users earn less than $813 per month
TechWeb recently reported on the demographics of Chinese microbloggers, and found that the majority of them are young people at a lower stage in education with lower salaries than the average netizen. Based on a study called the Blue Book of New Media 2013 by the Chinese Academy of Social Sciences, the report indicated that in 2012, about 29.2 percent of weibo users were between 20 to 29 years old. Around 26.5 percent of the weibo users were teenagers between 10-19 years old. Students also constituted the biggest user group on weibo, with nearly 93.9 million users. Partly due to the large number of student weibo users, 7.8% of Chinese weibo users earn a monthly salary of over $813.
Ad spend up 95% on Twitter, 43% on YouTube
According to a recent MediaPost article, Twitter and YouTube have seen significant increases in ad spend on their respective platforms. The increases were based on figures from four holding companies (Aegis, Havas, Interpublic and Publicis) that represent a majority 60 percent share of the total agency spend. Twitter came out on top, with ad spend increasing by 95 percent. Meanwhile, YouTube saw increases of 43 percent since May of 2012 By contrast, Yahoo and Facebook saw slight decreases; while Facebook was only down by 1 percent, Yahoo was down by 4 percent on total ad spend. MediaPost noted that the digital category saw increases in ad spend overall this past month. Mobile ad spending was up by 122 percent in May, while online video saw increases of 92 percent. Social media collectively saw ad spend increases of 54 percent last month.
UK moms use Facebook, YouTube more than general population
An article from eMarketer this week indicated that young mom internet users are highly active on social media in the UK. Based on a March 2013 study by BabyCentre, the findings suggested that 79 percent of 18- to 34-year old mothers who used the internet were active Facebook users. This same percentage applies to YouTube users as well. This means that mom internet users overindexed by 7 percent on Facebook and 12 percent on YouTube compared to the general adult population of the UK. Twitter came in third with a considerably smaller share of 27 percent, while tumblr claimed 20 percent and Instagram had 17 percent. Interestingly, Pinterest ranked lowest in the study, with only 9 percent of the respondents admitting to using the platform.
“Flirting app” Momo has 40M users; monetise with VIP feature
According to a recent report by TechInAsia, China-based “flirting app” Momo has an impressive user base of 40 million. While the popular app had previously stood on a simple and minimal interface, TechInAsia reports that the app has revamped its image with familiar, chat-like features (like stickers and virtual currency). These changes geared toward monetisation are also coupled with a new VIP option, whereby users are charged $2 per month (or $17 per year) for additional features.
Taobao version of Weibo might be released in July
According to Xinhuanet, following Alibaba’s investment in Sina Weibo, both of these Internet giants have bolstered their social media co-operation lately. Recently added new features on Sina Weibo include: a product recommendation box on the bottom of the page, that directs potential customers to a ‘hot products’ link recommending Taobao’s best selling products as people browse through the page. This is of particular importance as Sina Weibo currently has 500 million registered users and over 47 million daily active users. Moreover, 75% of these active users are found to log in through their mobile devices. Once Alibaba and Sina Weibo draw up an agreement to merge the separate accounts currently used by the subscriber, hundreds of millions of users will become potential users of both sites more easily. The integration also allows Alibaba to build a more targeted consumer profile, which will be featured on their shopping sites like Taobao and Tmall, as they will be better at observing consumer behaviour to understand complex shopping needs.
KakaoTalk launched a PC version to compete with WeChat and Line
According to Techinasia, KakaoTalk has recently launched a PC version of its IM service appropriately named KakaoTalk PC. Since chat apps are widely discussed across Asia, more and more users are becoming familiar with its new functions such as; free calls, voice clips, status updates and picture uploads. They are similar yet more convenient to what services like Viber and Skype currently offer. WeChat and Line have already developed desktop versions of their product for both Mac’s and PC’s too, as the benefits such as easier typing on a desktop may still prove to popular for those users who prefer to use a PC. There exists a ‘battle of the chat apps’ it appears, with WeChat and Line as the front runners, whilst KakaoTalk exhibits their ambitions to attract more users to use their desktop and web app versions of their product range. Interestingly, Whatsapp have released a statement that they will not be releasing a PC version of their product for now.
Facebook has 64 million monthly active users in Indonesia
As reported by Techinasia, Facebook currently has 64 million monthly active users in Indonesia, which puts the country in the top five list in terms of Facebook users. It has stirred up curiosity as to whether or not Facebook intends to set up an office based in Indonesia. Unfortunately the rumour has been quashed by Charlene Chian, Facebook’s head of communications for Asia-Pacific, who states that Facebook does not currently have any plan to open up an office in Indonesia; however Indonesia is a key component in Facebook’s future plans due to the size of users based there. The lack of any major plans within Asia might be due to the opening of Facebook’s Singapore based headquarters specifically for Asia-Pacific back in 2010.
WeChat now features In-App purchasing
As many Chinese social media platforms are collaborating with e-commerce sites, this could be seen as a potential tendency for following years. Reported by TechinAsia, Tencent was bound to implement e-commerce into WeChat sooner or later, Netease Tech reports that the huge rollout has already started. The in-app purchases are the first in what will be a long-line of new features likely to be rolled out nationwide in WeChat’s long awaited 5.0 version. However, the new features In-App purchasing only allow users to purchase Through Tenpay, which is a big challenge for Tenpay due to Alipay already gained a huge amount of users in China. For the time being, it is yet unclear whether any of these awaited features will be made available to WeChat’s current 50 million strong users worldwide.
Facebook introduces images in comments
Last week saw Facebook roll out the option to include images in comments, for ordinary users and brands alike. It will undoubtedly help Facebook to compete with sites like Tumblr and Pinterest which are currently far more visual.
Instagram Video is here!
In a move which wasn’t a huge surprise, Facebook introduced video on Instagram last week, a story we covered in full at the time. The videos will be 15 seconds long and their introduction comes as no shock after the enormous success of Vine: the number of Vines shared on Twitter had surpassed the number of Instagrams.
With the option to add filters as well as the added time compared to Vine, our own Global MD Robin Grant told Marketing that Instagram Video is “Vine on steroids”declaring that Instagram Video “packs a massive punch … in the battle of video one-upmanship”. In addition, Grant says that Instagram video will appeal to brands far more than Vine as they had previously been “on the receiving end of criticism for shaky, unprofessional looking Vines”, something which Instagram Cinema could fix.
Crucially for Instagram, the 15-second length of their videos will make them very attractive to advertisers, given they are the same length as a TV ad – and with users’ loyalty to Instagram, it could prove a great incentive to get them watching adverts once again. Certainly, the move has appealed to brands, with Burberry and Lululemon part of an exclusive launch group which posted videos while the official launch was still ongoing.
Other large brands who were quick to jump on the bandwagon included Nike, General Electric and the band Foo Fighters. It should come as no surprise that brands are keen to get involved: 5 million clips were uploaded to Instagram Video in its first 24 hours. It will be interesting to see how brands adapt to the launch of Instagram Video – and how much this list of the top 50 brands on Instagram changes.
Twitter releases cost of TV ad targeting product
Twitter has announced that their ad product to target certain TV users will come at a hefty price tag: it carries a minimum spend of $100k. As the new video below shows, brands will be able to reach audiences tweeting about the particular programme during which their ad airs, meaning the outlay could be well worth the return.
Twitter is developing geo-targeted ads for retailers
Twitter is working on a mobile-only ad product which will be available to users who are clearly within close vicinity of a store. This could be particularly useful for large chains such as McDonalds which have stores throughout cities. It’s important for Twitter to make this sort of product available, as it’s one area where they’re clearly lagging behind Foursquare. It’s therefore no surprise that Twitter has acquired Spindle, a startup that focuses on (you guessed it) check-ins and discovering cool places nearby.
YouTube invites brands to join its Partner Program
In a bid to encourage brands to act more as publishers, YouTube announced at Cannes that it plans to invite advertisers into its Partner Program. What this means is that Youtube will be providing brands with all the tools, data, services and training it provides its top content creators. Initial brands approached include AmEx and Pepsi, with YouTube hoping to have 100 joined up by the end of 2014. The idea behind the Program is to get more brands sharing top quality content on YouTube, rather than merely using it as an online housing-ground for their TV ads.
Yahoo completes Tumblr acquisition
The Is were dotted and the Ts crossed last week, as Yahoo completed its acquisition of Tumblr. Yahoo has emphasised that Tumblr will continue to be run independently and its no surprise really: Tumblr’s stats are immense, with 900 posts per second and 24 billion minutes spent on the site each month.
WhatsApp surpasses 250 million users
According to its own figures, WhatsApp now has over 250 million users. This is more than it had before.
Just 10 brands account for the majority of food conversations
An interesting tidbit from the Social Food Brand Study 2013: of the UK’s 85 leading food brands, just ten account for 96% of all conversations in social media:
NBA Finals an enormous success – including on Twitter
The incredibly competitive NBA Finals extended to Twitter, where conversation levels were huge throughout the seven games. According to Twitter:
During the course of the NBA Finals, more than 26.7 million Tweets were sent throughout the seven-game series. Game 7 alone saw 7.4 million Tweets, with a peak of more than 150,000 Tweets per minute at the conclusion of the game.
Get Wiggling for Wimbledon
We Are Social has launched a campaign around Wimbledon for evian. The campaign asks users to upload their own ‘Wimbledon Wiggle’ (the signature move players make when waiting to receive serve) for the chance to win Wimbledon. Don’t know about you, but we think it’s ace and definitely a winner.
Diesel launches Reboot Tumblr
Diesel has launched a Tumblr called Diesel Reboot which encourages fans to submit content which inspires them. Providing its not copyrighted, it will be posted on the Diesel Tumblr.
Pigeons to live-tweet their journey across Europe
To try and promote Fogg’s borderless internet access card, four racing pigeons have been released across Europe, each with their own Twitter account which will document their journey. The pigeons’ specially-designed 28g backpacks will carry a Fogg Sim card connected to a GSM database which will activate the tweets. The pack will also hold a GPS tracking device to follow the birds’ routes.
Natwest make a joke
Natwest proved an old insight true last week: that a joke about a bit of topical news can really fly on Twitter, especially if it comes from an unexpected source:
Peppa Pig’s Facebook page hacked
Peppa Pig World saw its Facebook page hacked last week – which was a pretty minor story providing that you weren’t the Daily Mail, who managed to work themselves up into a frenzy about how all children who’d witnessed the posts would have their lives ruined forever and ever and ever. Let’s conveniently forget that kids aren’t supposed to be on Facebook then.
64.3% of Sina Weibo users watch online videos through Weibo interface
As reported by Tech in Asia, an agreement has just been made by two of China’s biggest players in social media – Youku Tudou videos will now be promoted on Sina Weibo. Whilst 76% of Sina Weibo’s 500 million registered users are actively accessing Weibo through mobile devices daily, Youku Tudou has around 170 million mobile video hits each day. The promotion will launch in July 2013. Users will be able to click on the link of the video homepage and interact with other users. Upon searching for movies and TV sitcoms through Weibo, direct links will appear that takes the user straight to Youku or Tudou streams, thus improving their overall experience of watching videos through Weibo itself. In a recent report by Sina Weibo in April this year, 64.3% of Sina Weibo users have watched online videos solely through the original Weibo interface. From the amount of video links shared on Sina Weibo, Youku and Tudou views made up 47.7% and 15.3% respectively. Thus, this new agreement will bring more market share for both parties involved.
Line targets 20 million users in Taiwan
In Taiwan, Line’s popularity is steadily increasing and they are set to reach 20 million users by the end of 2013. After succeeding the 10 million mark in January this year, Line has almost reached one half of the country’s overall potential. Kang Hyun-bin, the head of Line Plus Corp.’s business office in Japan pointed out that Taiwan is one of the top-tier markets that Line was aiming for. As Line continues to be high-ranking amongst the cornucopia of free messaging apps, more smartphone users are enjoying Line’s free functions such as free calls and its medley of emoticons at their disposal. Kang Hyun-bin has said that Line will continue its strategy to remain a free messaging app, and will continue to work with Taiwanese enterprises to host more promotional campaigns. In the meantime, Line are still aiming to expand into more new markets, as a means in which they can compete with the likes of WeChat and Kakaotalk.
New dating platform reaches 3,000 users in Indonesia and Australia
TristUp , a platform that allows people to level up their friendships has gained significant popularity in Indonesia and Australia. Users are able to choose which friends on Facebook they want to hook up with secretly. Launched last month, it received 500 registered users in the first three days, but after one and a half weeks, the site reached almost 3,000 users with no marketing efforts. More dating features will be applied on the platform, such as a chat-like platform and mobile app. As Tech in Asia reported, the platform is now targeted at Indonesia, with focus on singles aged between 16 and 28. Yudhi Mandey, the developer of the platform, believes that TristUp can help them fill that need anonymously, and will start pushing Indonesian targeted ads within the month of June.
More Australians access social media sites via mobile
According to a recent survey by the Australian Interactive Media Industry Association (AIMIA), Australians are becoming increasingly more social and mobile, as a direct result of social media being more available through the high penetration of smartphones. 45% of Australians are reported to log onto any given social media site at least once a day in 2013, this figure is up by 9% more than 2012. So far in 2013, 67% of social media users access these sites from their smartphones, and 35% access these sites through their tablet devices, both of which are almost double the amount compared with 2012 figures. Facebook holds its spot as the most prominent social networking site, despite traffic dropping from 97% down to 95% between 2011 to 2013. Twitter and LinkedIn have both experienced increases in usage within the same time frame. 15% of Australian social media users are using Twitter, whilst 20% are using LinkedIn in 2013. The report suggests that brands must focus on the increasing shift towards other forms of social media sites, instead of solely being focused on Facebook as their primary means of communication. Sites such as Twitter and LinkedIn that are on the rise, should be considered as important components of a brand’s marketing strategy.
Google gaining more than 50% of revenues in mobile Internet ads
According to eMarketer, in 2012 Google took more than 50% of total revenue from worldwide mobile Internet ads. They predict that by the end of 2013, the company is set to double its revenue to $8.85 billion. In addition to Google, companies such as Facebook, Pandora, YP, Twitter and Millennial Media are the other main players within the market. Total combined revenue of the five companies previously listed only makes up about 13.3% of total world revenue. Facebook is the second largest player within the mobile market industry with revenue of $47 billion in 2012, and predicted to skyrocket by almost 333% in 2013 to make revenues of around $2 billion. Twitter is also expected to follow this growth spurt and is set to increase revenues by over 100% in 2013. Both companies have exponentially grown from a standing starting point in 2011 and are currently experiencing rapid revenue increases alongside Google. Companies such as Pandora and Millennial Media however, have suffered from a decrease in mobile market share.