Here are all of the posts tagged ‘Weibo’.

We Are Social Asia Tuesday Tune Up #182

by Nurfarah Mattar in News

Dating app Paktor secures a whopping $10 million in funds
Singaporean founder, Joseph Phua, believes that their “understanding of the local market” gives Paktor an edge in the dating app space. The app includes a virtual gift exchange and group chat function, which mimics the possibility of meeting love interests through mutual friends.

Paktor has already expanded to Indonesia, Malaysia, Thailand, Vietnam and Taiwan. We are rather impressed at this initial success, but unconvinced with how it is differentiated from existing applications. By encouraging both romantic and friendly relationships, Paktor seems to be straddling uncomfortably between Tinder and Facebook. Do we smell a new social network in Asia? Will it only be Rihanna who finds love in a hopeless place? Questions, questions.

Weibo’s role as a content distribution platform for brands
Weibo is facing stiff competition, with WeChat attracting over 500 million monthly active users in China. However, spiralling market share does not imply that brands should depart from Weibo.

Audiences use these platforms differently and Weibo remains critical in breaking real-time news. While Facebook only features newsworthy actions in its “What’s Trending” section, brands can pay to be in Weibo’s “Hot Topics” listing. A new feature called “Fan Pass” also sends alerts to audiences, who may choose to follow various brands. The opt-in element potentially distills inactive users and identifies fans with a genuine interest in brands.

For now, Weibo ties WeChat with a score of 1-1. Yawn.

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We Are Social Midweek Mashup #172

by Nurfarah Mattar in News

Meet Present, the anti-Snapchat social video app
Present, a Singaporean startup by Peter Zhuo, is challenging the shift toward shorter videos and fleeting images. Aspiring to be a video memory bank, it is useful for chronicling “first experiences” and “last memories”. New mothers can relive the day-to-day progress of toddlers, and grandparents can record video messages for future grandchildren.

Present allows videos that are up to two minutes in length and organises them by timeline, location, friends and topics. Users can also retrieve videos recorded in the vicinity to view the memories of others. Congratulations Harry Potter, you can finally ditch the Pensieve.

Walking #withoutshoes on Weibo, WeChat, Mogujie and Instagram
US shoe brand, Toms, is collaborating with social media giants Weibo, WeChat, Mogujie and Instagram. Between May 5 and 21, users in China are encouraged to caption their barefoot photos with the hashtag #withoutshoes. As part of its “One for One” pledge, Toms will donate a pair of shoes for every photo uploaded.

Online platforms Shangpin, Mogujie and Alibaba will also seed the movement among niche communities, while Weibo and Wechat will leverage on social influencers. Toms China announced that “This is the first philanthropic campaign of its kind, leveraging digital technologies to solicit global awareness, with zero time nor monetary commitment.”

Off you go then – take a moderately large amount of feet photos and we promise you will not be judged.

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We Are Social Asia Tuesday Tuneup #162

by Jolene Siow in News

China’s Lunar New Year TV show gives away cash through social media
In a twist to the traditional red packets that are given out during Lunar New Year, China’s state TV extravaganza gave away cash to viewers via platforms like WeChat and Weibo. The 5-hour Chinese New Year’s Eve TV show gave away RMB 500million in cash during the broadcast by getting viewers to shake their phone when prompted. This made use of WeChat’s existing Shake feature, usually used to find fellow users of the messaging app nearby. Weibo users went through the more conventional route of clicking links.

Google launched a localised version of its YouTube channel for developers in China
Google is continually opening up its Android platform to mobile developers in China, this time announcing the launch of a Chinese version of its Google Developers YouTube channel. This new channel will help the US firm’s move last November (of allowing Chinese developers to earn money via Android apps, although only from users based outside of China since Google Play still remains blocked there) by increasing access to information resources to developers. However, viewers currently require a VPN connection to access the channel.

Google Capital seeks to move into India
Google Capital, an investment arm of the tech giant that focuses on mid-stage technology companies, has set its sights on India. In the first expansion of its kind outside the US, Google Capital has been interviewing candidates for a position to lead their efforts in India – a country that has recently surpassed the US in terms of number of Internet users.

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We Are Social Asia Tuesday TuneUp #129

by Jolene Siow in News

People in China send about 1 SMS a day, thanks to WeChat
With the rise of popular messaging app WeChat in China, people are now only sending out about 1 SMS a day. New figures released by China’s Ministry of Industry and Information Technology show that people in China send an average of 39.8 text messages per month – or about 1.3 a day. This is despite a total of 1.26 billion registered phone subscribers. 

WeChat users in China can now transfer money to each other
In a minor iOS update, WeChat added the ability for users to transfer money to each other. This feature is limited to users in China who have tied a bank card to the app. The money transfer option is a small step in WeChat’s aims to become a mobile wallet service. It already encompasses online payments, ecommerce, an online personal finance fund, and online taxi ordering. Micro-blogging site Sina Weibo is also set to roll out user-to-user money transfers next week.

LinkedIn adds Traditional Chinese language support
Extending greater focus on its China market, LinkedIn has added Traditional Chinese to the list of languages supported on its service. The China-specific site, Lingying.com, had previously only supported Simplified Chinese. The addition of Traditional Chinese (which is used in Taiwan, Hong Kong and Macau) would help it gain traction among business professionals in the mainland.

Line and its family of apps have hit 1 billion downloads
As Line celebrates its third anniversary, it revealed that its ecosystem of 63 apps has seen a cumulative total of 1 billion downloads to date. 13 of the 63 apps (other than Line itself) have passed the 10 million download mark, with Line Camera surpassing 90 million downloads. Line’s family of apps seek to become much more than just a messaging service, meetings “needs for communication, digital content, game, tools, media and more.”

Facebook launches Slingshot
Facebook has launched Slingshot, its Snapchat rival, for iPhone and Android. They even did it on purpose this time. The app allows users to share photos and videos, to which they can add text. But there’s a twist – you can only see what you’ve been sent if you share something in return.

Facebook tests auto play video for brand pages
You may have noticed auto play video ads in your Facebook News Feed, coming from brands such as Macy’s and Chevrolet. Facebook is now testing an expansion of the feature, such that videos posted to brand pages will ‘auto play’ in the same way. The videos would not be restricted to the same 15-second time limit as the current ads.

Twitter increases ROI for TV ads
A recent study has concluded that TV campaigns supported by Twitter are more effective than TV alone. The most significant figure was that Twitter-supported campaigns produce a 50% higher ROI than TV-only campaigns. The study also noted that when using Twitter, brand awareness was 6.9% higher and that households showed a 4% increase in sales compared with TV alone.

GIFs come to Twitter
Twitter now supports GIFs uploaded natively through a variety of devices, on Twitter.com, iPhone/iPad and Android. They won’t start automatically, but, as you can see below, all that’s required is a quick click of a button. Naturally, brands are getting involved already. Here are a few examples:

Yahoo to run Tumblr ads on related sites Yahoo is going to start running Tumblr’s Sponsored Post ads on its affiliated sites, including Yahoo News and Yahoo Beauty. Brands already involved include Lexus, Tide, Lipton and the Hunger Games.

LinkedIn launches Job Search
LinkedIn has released a standalone app for iPhone and iPad, called ‘LinkedIn Job Search’. What it does should be clear from the title, but there is another feature that makes it distinctly different from LinkedIn: everything is completely private. It’s US-only for now, but more markets are in the offing. Product manager, Daniel Ayele, said of the launch:

It can be hard to search for a job while you’re at your desk, not to mention the potentially awkward conversation with your current boss. Our goal is to help make this process easier for you and to help you be discreet. Everything you do within the app will be completely private and not shared with your network.

Snapchat tests public sharing, adds new filters
Snapchat has announced a couple of changes in the last week. First of all, it’s testing a Group Sharing feature, dubbed ‘Our Story’. The feature will pull together all the snaps from a particular location, such as a concert, and share them publicly as one large, user-generated Story.

Secondly, the app has added custom filters for brands, in an attempt to entice more of them to use it. Here you can see Vice’s ‘Yes We Cannes’ template.

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Yelp adds direct messaging feature Yelp users can now contact businesses directly with questions and feedback. When they do so, the business will receive an email like the below. To respond, it simply needs to reply to the email. Yelp will also give an indication of how long it takes companies to respond, unless they choose to opt out. yelp

The World Cup on social The USA seems to have taken to the World Cup, even if USMNT is no way to refer to a football team. The soccer love is showing on social, with tweets from big names, including LeBron James, Jimmy Fallon and some bloke called Barack.

The US team’s first game, a victory over Ghana, saw a high of 173,738 tweets. Delta Airlines wanted to get involved, but produced the World Cup’s first ‘Twitter fail’ by illustrating Ghana using a giraffe, an animal that isn’t native to the country. The brand ended up issuing an apology.

Other brands managed to avoid such problems when commenting on the USA vs. Portugal game yesterday. Portugal equalised in the dying seconds to leave the US needing a result against Germany – here are some of the tweets in response to the event.

Tide creates Game of Thrones infographic SPOILER ALERT! If you haven’t finished Game of Thrones, it might be best to give this story a miss. Tide has created an infographic showing all of the deaths in the most recent season, receiving over 1,000 RTs and favourites.

New emoji are coming
Big news for everyone who finds it too difficult to express their thoughts and feelings using words. There are 250 new emoji coming, which should keep conversations interesting for at least 250 seconds. Easily our favourite is the ‘middle finger’ image, which can come in very useful on a Monday.

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We Are Social Asia Tuesday TuneUp #128

by Suhaina Adam in News

World Cup hits Weibo
Weibo‘s recently launched World Cup page is live and a huge success so far – over 22 million Chinese users followed the news on Weibo on the first day of FIFA World Cup 2014! In fact, in the first two hours of the event, there were already 83 million published posts, with 3 million Weibo posts coming out of China. With the topic #world cup# exceeding a billion post views in just a day, this could potentially set a whole new Weibo record by the end of the tournament.

Hike crosses the 20 million user mark
In just 18 months since its launch, Indian messenger app Hike announced yesterday that it now has over 20 million registered users. To commemorate the special occasion, it introduced a few new features such as ‘hidden mode’ and ‘big file transfer’. The former protects private chats with a password, while the latter enables a transfer of up to 100 MB in any file format. This is a likely attempt to take on Whatsapp, which currently dominates the market with 50 million monthly active users.

Line to provide targeted ads
Japanese-based messenger app Line recently announced its partnership with US company Salesforce to offer a new service for companies to push targeted ads to the platform’s 450 million global users. In Japan alone, there are currently over a hundred companies with official Line accounts. Similar to Facebook, companies will now be able to filter Line users by age, gender and geographical location. Aside from that, users’ past purchases and browsing history can also be tracked to improve product recommendations.

Social ads are preferred by marketers
A survey of marketers by Millward Brown has found that most prefer social media ads to native and email ads. When asked which ad types met their company’s digital branding objectives, the top answer, given by 51% of respondents, was ‘social ads’, followed by native (46%) and e-mail (36%). Social ads are also more common – 77% responded that they had used them, compared to 73% for email and 68% native.

Facebook accidentally launches Slingshot
Facebook has had Slingshot, its second attempt at a Snapchat rival, in the pipeline for a little while now. Last week, it accidentally launched the app, before pulling it from the app store and admitting its mistake.

Facebook adds tap and hold video sharing to Messenger
So we have to wait for Slingshot. In the meantime, Facebook Messenger has added another Snapchat feature – tap and hold video sharing. The update is already here for iPhone and is incoming for Android.

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Facebook to target ads based on browsing history
Facebook has announced that it will use web browsing history for targeting ads on the platform. The platform will capture passive browsing information from various sites across the web, including, in future, those where its ‘like’ button is installed and, perhaps controversially, will not pay attention to the ‘do not track’ function in browsers. The network has also announced new privacy options, whereby users can click on an ad to see why it has been served to them.

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A new method for sharing video ads on Twitter
Twitter is experimenting with a new way of sharing video ads, starting with Visa and adidas. When a user types in a particular hashtag (#visa for Visa, #allin for adidas) followed by a space, they will see a paper clip prompt. Clicking on it allows the user to easily share the ad with their followers.

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Twitter to start showing weather-related adverts
Twitter has partnered with The Weather Company, so that advertisers can serve weather-specific ads on the platform. While this function has been available on The Weather Company’s website for a while, the move will now tie in with real-time social marketing, as Curt Hecht, The Weather Company’s chief global revenue officer, explained:

People experience the weather that don’t use our properties, so this enables us to connect with them elsewhere. Our clients keep asking us to go off-property.

Twitter launches website remarketing tag
Twitter has launched a tag for website remarketing, allowing advertisers to target Promoted Tweets or Promoted Accounts to internet users who have already visited their website. Any advertiser who already has a tag for conversion tracking can use the new system, while new users can create one using the Twitter ads UI.

Facebook and Twitter add World Cup features
Facebook and Twitter have added specific features for the World Cup. The former has created a World Cup hub, featuring live scores, highlights and real-time posts from friends as well as relevant players and teams. There’s also an interactive map showing the locations of top players’ fans, while users can use the ‘watching’ feature to share specific matches.

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Twitter is targeting users as soon as they sign up. New users will be able to choose which nation they’re supporting and select from a set of pre-made supporter profile pictures and cover photos. Its answer to the Facebook ‘World Cup hub’ is the #WorldCup timeline, which similarly shows relevant posts from your network alongside others deemed relevant. Hashflags are back, too: typing a specific country’s hashtag will bring up the national flag. Lovely stuff.

FIFA uses voting Twitter card
FIFA is using a Twitter card to display the results of its ‘Man of the Match’ votes after each game. It’s a pretty nifty little card, which you can click here to see, though for some reason the winner is always Qatar. How odd.

Visa looks to social for World Cup campaigns
Visa is looking to get the most out of its World Cup sponsorship with a variety of campaigns across social. It has created the ‘Teletransporter’, in which fans can add a picture of themselves to football characters to create a sharable video, as well as a number of videos, one of which is included below. The brand has also employed ambassadors to create social content on its behalf, and will be ensuring that it supports all this with strong targeting and mobile optimisation.

Coca Cola creates World Cup selfie montage
Coca Cola created a photomosaic flag for last week’s World Cup opening, made up of233,206 socially-sourced selfies from across the world, all draped across the field. Here’s James Sommerville, VP-global design at Coca-Cola, talking about the campaign.

Hyundai develops World Cup microsite
Another World Cup sponsor, Hyundai, has created a Tumblr-powered microsite dubbed #BecauseFutbol. The page is set to contain 120 pieces of original art, which site visitors can remix or use to create new artwork and share on social media. Hyundai is supporting the activity with the below Times Square billboard.

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