Here are all of the posts tagged ‘Weibo’.

We Are Social Asia Midweek Mash-Up #218

by Wendy Yee in News

Facebook stumbles once more on ‘safety check’ feature after Lahore blasts
On 27 March, in light of a suicide bombing at a public park in Lahore, Pakistan, which killed at least 65 people and left many injured, Facebook‘s ‘safety check’ feature came into play, but with a glitch – the social networking site asked those who were nowhere near the event to check in. Some took to Twitter to announce the trip-up in the Facebook algorithm, which prompts users to quickly notify their friends of their status after being in the vicinity of a tragedy. 

Facebook has apologised for the notifications, acknowledging that “this kind of bug is counter to the product’s intent.”

Web users in China had momentary access to YouTube and Google
Google circumvented China’s Great Firewall from 11:30pm on Sunday to 1:15am on the morning of 28 March (local time), and people with IP addresses based in mainland China could use YouTube and Google’s search facility. Traditionally, people would go through a VPN to access these services, but for 105 minutes there was no need to. Unsurprisingly, many took to social networking sites such as WeChat and Weibo to pronounce a return of free speech in China. However, it was a short-lived moment, which some claimed was due to Google bringing online a number of new IP servers for India, Japan and other countries in South-East Asia.

Instagram flooded by “Turn on post notifications” requests
Earlier this week, Instagram users might have noticed a sudden flurry of images urging them to “turn on post notifications” from their favourite accounts. This comes as a reaction to Instagram’s announcement on the upcoming algorithm changes that will replace the current chronological order of one’s timeline.
But before you flip that switch, let us bust some myths around this recommendation:

1) Has my feed changed? 
Not yet! And when it does, Instagram will let us know.

2) Will turning on post notifications restore my timeline to a chronological one? 
Yes, but only if you’re willing to turn it on for all 1,385 Instagram accounts you follow.
Realistically, no one is going to do that because each time any account updates with a new post, you will receive a push notification on your phone. Only do this for the people and the accounts that you wish to receive to real-time notifications from.

3) And if I don’t, will I miss out on the posts from my favourite Instagram accounts?
Probably not. The new algorithm seeks to highlight posts that you might care about the most based on your interactions and relationship with them. If you consistently engage with an account by liking and/or commenting on their posts, you will continue to see their content.

4) Once the changes kick in, how can I continue to grow my account and gain new followers?
The short answer is: create better content.

This means understanding your brand, what you stand for, your audience, knowing what they want and like in order to create content that will resonate with them.

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We Are Social Asia Tuesday Tune-Up #217

by Nurfarah Mattar in News

Paper Thin and Flaunting It
In the past week, hundreds of girls have been photographing their waists behind a piece of paper. Unfortunately, this has nothing to do with saving trees or the general ecosystem. By participating in the A4 Waist Challenge, these girls are proving that their waistlines are less than 8-inches wide.

The craze reportedly stemmed from Weibo and WeChat, before spreading to Twitter and Instagram. Netizens in Asia have slammed the trend.

Meanwhile somewhere in the noise is a faint cry from Dove, a brand which has been advocating positive beauty culture over several years.

In the world of social, our gaze becomes more uni-directional. Self-esteem as an oxymoron is made obvious – with a greater influence by others rather than the self. Sadly, all it takes is a piece of paper to prove this.

#LoveTwitter Invokes Public Display of Affection 
On 21st March 2016, Twitter turned 10 years old. Asian brands and Twitter users expressed their gratitude for the platform, to the tune of 105K mentions for #LoveTwitter.  

Screen Shot 2016-03-22 at 3.52.02 PM

Unsurprisingly, #LoveTwitter mentions were tightly linked to other positive words. This included ‘amazing’, ‘great’, ‘support’ and ‘thanks’. In fact, Twitter’s birthday had larger effects on sentiment. On 21st March, #LoveTwitter mentions outnumbered the total mentions of ‘hate’ by 329%.  Tweets also showed how Twitter is perceived as much more than a platform. Twitter is often personified as a friend and life-changing – perhaps a goal for all brands.  

As a tribute, We Are Social created a microsite with the top 100 Twitter stories in the past 10 years. In the spirit of connecting with people, the site invites readers to share and discuss re-discovered content with the hashtag #HappyBirdDay.

Clearly, the impact of this platform is not limited to 140-characters. Cheers Twitter, you are pretty awesome.
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We Are Social Asia Tuesday Tune Up #182

by Nurfarah Mattar in News

Dating app Paktor secures a whopping $10 million in funds
Singaporean founder, Joseph Phua, believes that their “understanding of the local market” gives Paktor an edge in the dating app space. The app includes a virtual gift exchange and group chat function, which mimics the possibility of meeting love interests through mutual friends.

Paktor has already expanded to Indonesia, Malaysia, Thailand, Vietnam and Taiwan. We are rather impressed at this initial success, but unconvinced with how it is differentiated from existing applications. By encouraging both romantic and friendly relationships, Paktor seems to be straddling uncomfortably between Tinder and Facebook. Do we smell a new social network in Asia? Will it only be Rihanna who finds love in a hopeless place? Questions, questions.

Weibo’s role as a content distribution platform for brands
Weibo is facing stiff competition, with WeChat attracting over 500 million monthly active users in China. However, spiralling market share does not imply that brands should depart from Weibo.

Audiences use these platforms differently and Weibo remains critical in breaking real-time news. While Facebook only features newsworthy actions in its “What’s Trending” section, brands can pay to be in Weibo’s “Hot Topics” listing. A new feature called “Fan Pass” also sends alerts to audiences, who may choose to follow various brands. The opt-in element potentially distills inactive users and identifies fans with a genuine interest in brands.

For now, Weibo ties WeChat with a score of 1-1. Yawn.

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We Are Social Midweek Mashup #172

by Nurfarah Mattar in News

Meet Present, the anti-Snapchat social video app
Present, a Singaporean startup by Peter Zhuo, is challenging the shift toward shorter videos and fleeting images. Aspiring to be a video memory bank, it is useful for chronicling “first experiences” and “last memories”. New mothers can relive the day-to-day progress of toddlers, and grandparents can record video messages for future grandchildren.

Present allows videos that are up to two minutes in length and organises them by timeline, location, friends and topics. Users can also retrieve videos recorded in the vicinity to view the memories of others. Congratulations Harry Potter, you can finally ditch the Pensieve.

Walking #withoutshoes on Weibo, WeChat, Mogujie and Instagram
US shoe brand, Toms, is collaborating with social media giants Weibo, WeChat, Mogujie and Instagram. Between May 5 and 21, users in China are encouraged to caption their barefoot photos with the hashtag #withoutshoes. As part of its “One for One” pledge, Toms will donate a pair of shoes for every photo uploaded.

Online platforms Shangpin, Mogujie and Alibaba will also seed the movement among niche communities, while Weibo and Wechat will leverage on social influencers. Toms China announced that “This is the first philanthropic campaign of its kind, leveraging digital technologies to solicit global awareness, with zero time nor monetary commitment.”

Off you go then – take a moderately large amount of feet photos and we promise you will not be judged.

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We Are Social Asia Tuesday Tuneup #162

by Jolene Siow in News

China’s Lunar New Year TV show gives away cash through social media
In a twist to the traditional red packets that are given out during Lunar New Year, China’s state TV extravaganza gave away cash to viewers via platforms like WeChat and Weibo. The 5-hour Chinese New Year’s Eve TV show gave away RMB 500million in cash during the broadcast by getting viewers to shake their phone when prompted. This made use of WeChat’s existing Shake feature, usually used to find fellow users of the messaging app nearby. Weibo users went through the more conventional route of clicking links.

Google launched a localised version of its YouTube channel for developers in China
Google is continually opening up its Android platform to mobile developers in China, this time announcing the launch of a Chinese version of its Google Developers YouTube channel. This new channel will help the US firm’s move last November (of allowing Chinese developers to earn money via Android apps, although only from users based outside of China since Google Play still remains blocked there) by increasing access to information resources to developers. However, viewers currently require a VPN connection to access the channel.

Google Capital seeks to move into India
Google Capital, an investment arm of the tech giant that focuses on mid-stage technology companies, has set its sights on India. In the first expansion of its kind outside the US, Google Capital has been interviewing candidates for a position to lead their efforts in India – a country that has recently surpassed the US in terms of number of Internet users.

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