Here are all of the posts tagged ‘Wikipedia’.

We Are Social Asia Tuesday TuneUp #10

by Cai Yu Lam in News

New Foursquare city badge for Tokyo
Foursquare has launched the Sakura badge for Tokyo users, which can be won by ‘checking-in’ at 5 of the 64 locations listed for this badge, including popular locations in the city such as Shibuya, Harajuku, and Shinjuku. Outside of Asia, Berlin also has a new Foursquare city badge.

The only country where Twitter is more popular than Facebook
According to ComScore and Business Insider, there is only one country in the entire world where Twitter triumphs over Facebook in terms of number of users, and it’s Japan. Japan sees roughly 25 million monthly unique visitors to Twitter, which far surpasses Facebook’s 15 million monthly unique visitors. However, this gap appears to be slowly converging, and the number of minutes spent on Facebook is nearly twice that of time spent on Twitter, so we may see the tables turn this year.

Asia’s chattiest Twitter nations
Eric Fischer’s data visualisation shows who is talking on Twitter, and also with whom they are speaking. To decipher the Twitter activity from the visualisation, “Green is physical movement from place to place; purple is @replies from someone in one location to someone in another; combining to white where there is both.” Within Asia, it appears that Indonesia is demonstrating the most intense activity with the concentration of purple and white, which is unsurprising, considering that Indonesia is the 3rd largest Twitter nation as of September last year. Japan also displays intense activity, even though we’re not quite sure what to make of the physical movement along the Eastern coast. Regardless, there is no doubt of active Twitter activity coming from Japan as evidenced by its 25 million monthly unique visitors.

Japan lags in world social media adoption, or does it?
According to ComScore, only 58% of Japanese Internet users use social media, a figure that pales in comparison to the other 41 out of 43 markets studied that have a social media penetration of 85% or higher. The only other outlier was China, which has a social media penetration rate of 53%. However, keeping in mind that mobile is not taken into account by ComScore data, we expect Japan’s social penetration rate to be higher given that a higher percentage of Japanese internet usage originates from mobile devices. Japan’s social networks and social gaming platforms such as Mobage, GREE and Mixi are also largely mobile, which are most likely unaccounted for in ComScore’s data. As pointed out by AdAge, an important factor to note also is the level of engagement that occurs on Japan’s social networks, instead of scrutinising social media penetration alone.

Can man live on Social Media alone?
The London Social Media Week team have teamed up with friends here in Singapore in an attempt to uncover whether man can live on social media alone. One lucky social media enthusiast will be flown to Singapore for 5 days equipped with nothing but a smart phone and the clothes they are wearing. They will then use the power of social media for food, accommodation, clothes and transport in the hope that the public’s goodwill will provide all. If you think this is a challenge you can handle, there is still time to apply, simply submit a 60 second video demonstrating what social media means to you and why before the 13th Jan…

RIM thanks Blackberry’s Asian fans with a video
Research in Motion (RIM) may be faltering against competition from iOS and Android, but in some parts of Asia, they are still number one. RIM holds 42% of Indonesia’s smartphone market, and allegedly have greatest market share in the smartphone industry of Thailand and Philippines as well. To thank its fans in Asia, RIM has posted a video to wish its users a Happy 2012.

Predictions for social media in India in 2012
Asia tech blog Penn Olson has featured 10 predictions for social media in India this 2012. They anticipate the socialisation of mobile, in which Indian users will spend more time on social networks via their mobile phones, which may prompt a focus on mobile apps instead of web apps that are accessed through a browser. Other predictions include a possible resurgence in forums, increased video consumption, greater focus on online reputation management by brands, and social media adoption by more small medium enterprises (SMEs).

The importance of brand response via social media
According to research from Conversocial, customer service from brands via social media is key. Over 80% of respondents said they would be at least a little put off from buying from a brand that they saw ignoring other customers.

Social campaigns improve long term brand advocacy and purchase intent
BzzAgent have found that advocates’ likelihood to recommend a product is dramatically increased from 39% before to 61% directly after exposure to a social media marketing campaign. Even one year later, 55% of brand advocates are more likely to recommend a product.

As for brand advocates’ own purchase intent, before a campaign 38% said they would purchase, however immediately after the campaign this dramatically increased to 69%, and remained this high for 3 months. Still yet more impressive, after one year, purchase intent was as high as 61%. This demonstrates that social media campaigns are effective at improving metrics which directly affect the bottom line.

Marketers’ relationship with Wikipedia to change
It all began with an open letter to Jimmy Wales and Wikipedia, stating how PR professionals and Wikipedia have to work together to ensure Wikipedia is an accurate and available resource to the public, and another blog post from Stuart Bruce drawing the same conclusion – Wikipedia’s current guidelines need changing.

Fast forward two days and Wikipedia had agreed to work with the UK’s Chartered Institute of Public Relations to that end. Roger Bamkin, Chair of Wikipmedia UK, commented:

Recent incidents […] show that in some parts of the PR profession, a lack of understanding on how to engage with the Wikipedia community persists. We will work with the CIPR to ensure that their members, and through them the wider PR Profession, have access to the clearest possible guidance on the best way to work with Wikipedia.

It will be interesting to see how the CIPR and Wikipedia work this one out…

Google applies penalty against themselves
Google recently violated its own guidelines against paid links, when unbeknown to them, Unruly Media conducted a sponsored post campaign on their behalf to promote their Chrome browser, and one of the campaign’s participants failed to use the ‘no-follow’ attribute when linking to the Chrome homepage. After an investigation, Google then applied a penalty against themselves so that searches for “browser” now no longer bring up the Google Chrome homepage, with Chrome’s PageRank lowered for at least 60 days. Our very own Robin Grant commented:

I have a lot respect for Google for taking this action against themselves – although you could argue a two month ban is rather lenient compared to action they’ve taken against transgressors in the past. This incident goes to show the importance of the recently released joint IAB and ISBA guidelines on paid promotion in social media – had Google and Unruly followed these, they wouldn’t have come a cropper, and it does highlight the very real dangers of non-compliance.

Facebook’s flagged photos … offensive or just unattractive?
Facebook have determined, that last year, the majority of photos its users reported as offensive were not actually offensive, in fact they were just unattractive or unwanted. The difficulty lay in the fact that often these were photos that friends had posted, meaning the user couldn’t delete themselves, so they resorted to clicking flag instead. After Facebook noticed that the flagging tool was being used for these reasons, the company changed its photo reporting process, allowing users to message the person who posted the photo and complain with the following options:

What vain creatures we are…

Moo creates social business cards with Facebook Timeline
UK startup Moo, is the only company to have integrated its social business cards with the Facebook platform. In an incredible promotion, they are giving away 10 million free business cards to the first 200,000 users who apply. The cards can feature different pictures on the front with a favourite quote or saying on the reverse which acts not only as promo for Moo but also for Facebook’s Timeline experience. The first batch of cards were taken-up in only 2 hours, and the cards are continuing to sell out like hot cakes, so if you want a free social business card, you better be quick.

Instagram allows you to share larger photos… and welcomes the President
Now when you choose to share your photos to Facebook through Instagram, the images will be instantly uploaded to an Instagram Photos Facebook album. These will appear in their full size in user’s newsfeeds and on the Timeline. Instagram also has a new VIP member, the one and only Barack Obama. Not only is he sharing photos through @barackobama, but he also urges supporters to share their photos from the campaign with the tag #obama2012. A clever way to give the public an insight into the daily life of the US President and to observe behind the scenes footage of the upcoming US Presidential Election.

Path is the new place to be
Path is where all the tech A-listers hang out these days, at least according to Seesmic’s Loic Le Meur. This new mobile-only social network, with a limit of 150 friends, has created a small, private, place where you can hang out online at any time of day with your close friends, and get notified about them constantly. Path has also recently added the option of sharing to Facebook, Twitter, Tumblr and Foursquare all at the same time. When people are tired of everything being public, Path just may be their point of call…

Anti-Drugs Timeline
Israel’s Anti-Drug Authority have cleverly used Facebook’s Timeline. The fictional character Adam Barak’s life is split in two, the Adam who pursued the path of drugs, and the Adam who stays clean. A neat way showing the possibilities of powerful messaging via the Timeline format, although brands will need to wait until Facebook rolls out the Timeline for Pages before executing similar campaigns.

Levi’s use Instagram to find their latest model
Levi Strauss have opened up the casting to their 2012 Brand Campaign via the world of Instagram. Anyone around the world can upload a photo of themselves with the tag #iamlevis in the hope they will be the next star of the fashion brand.

Puma recruits bloggers to document sailing race
Puma recently recruited 10 Instagram and Tumblr users to document the Volvo Ocean Race, where the brand has a sponsored boat competing in one of the world’s most gruelling sailing events. The bloggers will be also sharing their updates via Facebook and Twitter and have ‘free reign’ to cover what they wish. Puma clearly recognise the importance of bloggers as cultural influencers…

Olympics Games volunteers’ social media restrictions
The Olympics organisers have released social media rules for the 70,000 Games Maker volunteers during the 2012 Olympics. Volunteers are not allowed to mention their role, location, celebrities and athletes, including a ban on photos or posts featuring backstage VIPs. Progressive!

Man City’s Vincent Kompany takes to Twitter
Ahead of yesterday’s FA cup clash, Manchester City took to Twitter with their captain Vincent Kompany, urging fans to send him inspirational messages ahead of the game, with the hashtag #followthecaptain. The fan who tweets the most inspirational message won Kompany’s match day shirt, his armband and a signed poster of the tweet. After a number of footballers somewhat interesting relationships with Twitter, not mentioning any names…er…Joey Barton, let’s hope Vincent’s tweets keep him on the path of success.

Mothercare’s successful contextual app campaign
Mothercare has grown both the number of followers and the levels of engagement on its Facebook page, and on that of its sister brand Early Learning Centre, following a contextualised Advent Calendar competition. The prizes were determined by Mothercare using their Facebook page to listen for which would be in the greatest demand by parents. The app added an additional 32,473 fans across both brands without the support of Facebook advertising and the competition received 128,850 entries, proving the power of listening really does work…

Autoglass crowdsources star of ad
Autoglass, the car windscreen repair specialist, cast a Facebook competition winner as the star of their new advert. This is the first time a brand has crowdsourced the lead of their advert via Facebook. The winner Ian Graham had to compete against more than 137 other fans, and to enter all fans had to do was post a video or picture of themselves with their friends and family with their cars.

Shoe brand lets influential tweeters choose discounts
Miista, a relatively new shoe brand, launched ‘Cheaper with a Tweet’, where they reduce the price of their shoes for everyone whenever someone tweets about them. A greater discount is awarded if the person who tweets has a higher ranking on Klout. So if a kindly celeb were to tweet, the cost of a pair of shoes could be £0…

Grazia hosts Fashion Blogger Masterclass in Apple Store
UK Women’s magazine Grazia are hosting a series of video podcasts, workshops and masterclasses on fashion blogging with a collection of the A-listers in the fashion blogosphere at the Apple store in Covent Garden. The masterclasses are free and are being held every Thursday in January, so for all the fashionistas out there, you know where to go.

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We Are Social Asia Tuesday TuneUp #7

by Cai Yu Lam in News

Send your Christmas cards over Facebook
Advertising firm Dentsu and the Japanese Postal Service have partnered to create Postman, a Facebook app from which users from around the world can arrange to send physical Christmas cards right from the social network itself. The cards will cost from 100 Japanese Yen or US$1.29 onwards, while handling and postage fees will cost around 80 Japanese Yen or US$1.03 onwards. Users will first have to register an account and authorise payment details, following which they can choose an existing card design or even customise their own, select the recipient, and finally confirm the order.

The great thing about Postman is in not having to deal with the usual hassle of collecting addresses. Users can find their friends on Facebook or Twitter who have signed up for its service, in which case they can send those friends a card without having to ask for their addresses. Time to start sending those Christmas cards out.

Facebook ads get you emotional
Facebook have been selling different types of advertising for a while now and suggests those that resemble status updates are more engaging than elsewhere online. This claim has now been confirmed by two studies conducted by Neurofocus and Nielson.

The studies used brainwave pattern analysis to determine how effective marketing messages are in different formats. It was found on all measurements (brand recollection, recall and resonance), that Facebook scored better on both attention-to and emotional engagement with the test ads. It’s strong emotional bonds which have kept traditionalists spending their budgets on TV advertising; perhaps these new insights will sway a few budgets in the direction of Facebook.

Facebook continues to lead social media in Europe
Continuing with Facebook’s success is a comScore report showing that Facebook continues to dominate the social networking site across Europe.

Facebook is ranked as the top social networking site across all of the EU5 markets with 68.4% usage. Spain leads the pack in terms of social media use, however the UK shows highest penetration for Facebook use with around 8 in 10 internet users logging in each month.

Chinese netizens use both Sina and Tencent Weibo
Among the thousands of Chinese weibo users surveyed by Admaster and SSI, the top social networking site that emerged from these users’ preferences was Sina Weibo, which was used by 90% of these netizens. Tencent Weibo is the second most popular at 85%, while Tencent Qzone follows very closely behind at 84%. The most interesting finding was that 77% of these netizens use both Tencent and Sina Weibo, and not one of either exclusively. For brands, being on Sina Weibo, the more popular of the two, might suffice in reaching their Chinese audience without having to exert a disproportionate amount of resources to reach more users on Tencent Weibo.

Are Chinese BBS forums a thing of the past?
Before microblogging, Bulletin Board System (BBS) forums were the original social networks in China. Tianya is a Chinese news portal and BBS forum that still boasts of a ‘fiercely loyal community’, but can it really effectively compete with its popular Chinese microblogging counterparts? It apparently thinks so, as it is ready for an IPO and merely waiting for just the right opportunity, so we’ll have to wait and see what happens if and when it does IPO.

When Twitter impacts TV ratings the most
Last year a report by Nielsen revealed that Internet buzz can increase TV ratings, recently Nielsen have released a taster of their research project measuring exactly how much Twitter impacts TV ratings.

Importance of different forms of Social Media varies through the lifecycle of a premiere:

Findings show that although social buzz can impact ratings weeks in advance, Twitter specifically has the most effect near to and during airtime.

The different types of Twitter storm
Research into the content of millions of tweets has found that sometimes mainstream newspapers can “reveal” Twitter storms that don’t quite deserve the definition.

The report has identified 3 types of Twitter storm:

The perfect Twitter storm: a story that starts on Twitter and through a feedback loop with traditional press generates a significant amount of attention across a broad audience.

Best examples: the Blackberry email outage, the Topman T-shirt slogan controversy and the John Lewis Christmas TV ad campaign

The storm in a teacup: a story that generates a comparatively small amount of interest on Twitter but is picked up by a large number of mainstream media outlets.

Best example: the row over the allegedly depressing Aviva promotions during the ad breaks of ITV’s Downton Abbey.

The Twitter-only storm: in its purest form, this is a story that sparks a very significant volume of messages on Twitter but is largely of interest only to a specific group and receives little or no interest from mainstream media.

Best example: the vast teenage Twitter search for the lost sunglasses of One Direction boy band member Harry Styles.

Whether full storms or just light breezes, the speed and unpredictability of social media can create quite the challenge for traditional media.

Facebook roll out timeline and private messages
The new Facebook timeline has begun rolling out in New Zealand, and will be available globally in the near future. The redesigned interface shows users activity chronologically right back to birth. Once live, users will have a small amount of time to curate their older activities before it’s all readily visible.

On top of the new timelines, Facebook are also trialling Private Messages between Pages and fans, which we further explored in a post last week. The new Private Messages feature will allow brands a chance to interact with fans in a more direct and individual manner.

Twitter gets a redesign and sets its sights high
This week Twitter launched their new updated user interface. The interface provides users a faster, simpler way to find out what’s happening around them and the news they care about. The launch added numerous features most notable the ‘Discover’ tab, a tab containing useful and entertaining information customised for the user.

After the launch of the exciting new interface, we have noticed a few similarities with Sina Weibo. The similarities (and differences) help illustrate how social networking is fuelling great innovations and sharing best practises between them.

The update has also seen the addition of enhanced brand pages:

As part of this release, we are introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands.

Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals.

You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This Tweet helps you highlight your most engaging and important content and better connect with your target audience. The Promoted Tweet on your profile page will appear auto-expanded so that visitors to your page can instantly see the photo or video content that you link to from your Tweet.

This page and the Promoted Tweet are both free of charge and publicly accessible for the whole world to see. Your profile page is your own – your colors, your logo, and your messaging.

Enhanced profile page

These enhanced brand pages will offer a much more customisable experience for their fans, allowing them to present their best content on Twitter, and Ad Age have a great overview of how the launch brands are using their pages. However, as We Are Social’s Jim Coleman said to Econsultancy:

Users will only see these pages when they’re first deciding to follow a brand – so we can expect follow conversion rates to go up slightly, but the new brand pages will make no difference to brands everyday interactions with their followers and customers as this still all happens in the stream.

The intent is obviously to make Twitter more ‘sticky’. Twitter has long been envious of Facebook’s amazing average time on site figures, and this is their attempt to bridge that gap. These changes will definitely move the needle in the right direction, but the question is how much.

Not happy with just releasing a simple, easier interface across all platforms, Twitter have also announced their new total user goal; 7bn people. The changes to the interface should help fresh users get to terms quicker, and perhaps the sky really is the limit for this bird.

In other Twitter-related news, an email from Twitter sales suggests the cost of a Twitter fan is between $2.50 and $4. The email discusses the benefits for brands as well as flaunting some enticing numbers such as the 15x increase in impression volume from Promoted tweets.

Embed tweets on your blog or website
You can now embed tweets on your blog or website, and continue conversations on your own branded platform instead of Twitter. This feature, available through the new version of Twitter as mentioned above, allows your readers to reply, retweet or favourite your embedded tweet right from within your website. Clicking on the name of the person tweeting brings you straight to his or her Twitter profile, but you can follow the person right from the embedded tweet as well.

This presents valuable opportunities in keeping visitors on your website for a longer period of time, as you can now refer to a previous tweet you made without having your visitors leave your website by clicking on an external link.


Google+ integrated into Gmail
An update to Gmail and Google+ introduces new functionality making Google+ a bigger part of the experience. Now you can grow circles from your contact book and even filter incoming emails by circle.

The update has also made sharing to Google+ seamless, meaning photos can be shared to friends in one swift click. In addition to the simple photo sharing, Google are also rolling out their new Find My Face feature. The system aims to help you find and tag yourself or friends in photos. Once the option is turned on, Google+ will prompt you when your face appears in pictures.

American Express supports small businesses
Once again American Express have teamed with Foursquare to encourage users to shop at small businesses throughout the holiday season, with a new ‘Spend $10, Get $10′ deal. Once the users’ card is synced with their Foursquare, local deals are shown on a map and all users have to do is spend away with their card to receive the payback.

Isaiah Mustafa is ‘MANta Claus’
The well chiselled face of Old Spice is at it again with a promise to gift all 7 billion people on earth this Christmas. The video below is the first of many and gifts a ‘pair of high heeled lady shoes made out of necklaces’ to @beautyjunkies.

Other recipients include the city of Balitimore, 25 of his closest Internet friends and the whole country of Australia.  Stay tuned to the Old Spice YouTube channel to see what he gifts the rest of the planet.

Share videos from your smartphone
Created by the former CTO of Chinese video-streaming service TudouiSheHui is a video-recording and sharing mobile app which allows users to share videos to Chinese social networks such as Sina Weibo, Tencent Weibo, and Renren. The app features filters similar to those on photo-sharing apps such as Instagram, which can be applied to the uploaded videos. Users can also follow their friends, comment on videos, and browse videos in their timeline. Most importantly, video files are apparently shrunk down to one-tenth of their actual size when they are uploaded, although the quality will remain relatively clear. This will allow seamless sharing even for areas with slower Internet speeds and for people with limited data plans. iSheHui is available on both the iPhone and Android.

Heinz 12 Days of Christmas
After an exciting year of groundbreaking campaigns across Heinz’s brands – from the launch of Heinz Tomato Ketchup with Balsamic to Get Well Soup for Heinz Soup – We Are Social has rounded off the year with a 12 Days of Christmas advent calendar across the Heinz Tomato KetchupHeinz Beanz, and Heinz Soup Facebook pages.

From the 1st – 12th December, fans have been visiting the Facebook app to open a different door on the advent calendar, which then entered them into a draw for that day’s prize.

Since going live there has been a phenomenal 114,214 entries into the competition across each of the pages, with 62,741 people sharing the competition with their friends.

Blackberry users can now send virtual gifts over BBM
Research in Motion (RIM) has made a few changes to its Blackberry World portal that will allow Blackberry owners to send, receive and request gifts via Blackberry Messenger (BBM), just in time for gift-giving this Christmas. Blackberry World now has extended local language support as well, namely in Chinese, Korean, Thai, Indonesian, Vietnamese and Dutch.

O2 give Santa a helping hand
O2 have launched a campaign aiming to cheer up consumers this Christmas with personalised videos from Santa himself. All you have to do is tweet  02 using the hashtag #o2Santa to receive your own personalised video from the jolly man himself.

PayPal in social media hell
After talking about Twitter storms, it seems PayPal managed to find themselves right in the epicentre of one last week after purportedly squashing a toys-for-tots Christmas initiative. Although PayPal has now released funds to the website and apologised, the hundreds of angry comments on both Facebook and Twitter show being a scrooge at Christmas is never a good idea.

Wikipedia investigate PR firm for edits.
Wikipedia have suspended at least 10 accounts linked to PR firm Bell Pottinger for content manipulation. It has been said that the accounts were linked to positive statements being added and negative being removed from clients’ pages. The main issue being that the firm was not disclosing their link to the brands, helpfully the founder of Wikipedia has offered to go into the company and give them advice on ethical editing of Wikipedia.

$2.5 million for being defamed by blogger
A lawsuit involving a blogger and a large investment firm has ended with the blogger being ordered to pay the firm $2.5 million in damages. The courts ruled that the blogger was not a journalist as defined by media shield laws designed to ensure that journalists aren’t compelled to reveal the identify of their sources, and therefore must pay the damages. A stark reminder that what we write on the internet can have very real repercussions.

Russians fight Facebook and Twitter battles over election
Both Facebook and Twitter have been flooded with users trying to organise protests agains Vladimir Putin’s United Russia party. In response, thousands of fake pro-Putin Twitter accounts seem to have appeared with an aim to drown out true messages by bombarding hashtags with unrelated tweets.

Facebook played small role in London Riots
A Guardian and LSE study suggests that rioters paid little attention to Facebook despite the harshest judicial sentences being awarded for those who used the platform to incite rioting. It would seem that although some of the rioters involved in the riots were also using the service, they saw BBM as the way to contact each other, avoiding Facebook and Twitter as they’re seen as public forums.

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